Sports ETA Annual Report FY '22

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ANNUAL REPORT 2021 - 2022 Fiscal Year


LETTER FROM THE CEO 2022 was an important inflection point in the history of our association. We came off two years of COVID affecting our ability to host live events. As an event-driven revenue organization, a two-year hiatus puts significant pressure on sustainability. In 2022 we doubled up on staging and expanding our events. The result of staging six events, including two symposiums in 2022, brought our financial resources into the black, providing a portion of the resources necessary to focus beyond 2022 to add more value to our members. The long overdue membership dues adjustment provided the remaining resources to fuel our future. These increases coupled with the added events were what was needed for the association. A special thank you to all members who supported these initiatives during this challenging period. 2022 unveiled our best-ever State of the Industry report. We were able to measure the 2020 and 2021 impact on the sports events and tourism industry, as well as benchmark against our 2019 study. The resulting data provided impetus to the national awareness of the importance of sports events as the catalyst to the restart of tourism across the US. We are seeing 2022 eclipsing the 2019 performance standards. I am proud of the extended partnerships we have added. The new research white papers and reports slated for 2023 provide greater value to each and every member. It leaves us excited about our foundation to continue making a difference to you and to the greater good of our industry.

Alan R. Kidd

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FROM YOUR CHAIR Michael Price, Chair 2020-2022, Sports ETA

To say our careers are interesting, fun, unique and any one of a thousand great adjectives may be an incredible understatement. Every day we embark upon a new adventure, not always sure who we may meet, what unforgettable memories our events may create, and often not even aware of the full impact our events have within the region. Everyone I cross paths with and explain what I do often remark, “how cool!” And you know what? They are so very right. As my time serving as your board chair has ended, I find myself thinking the same, how cool has this been? Serving our association and this incredible membership is an honor that I will carry with me for the rest of my career. But I must admit, I feel a bit guilty. Guilty that, as it always has, this association continues to give more to me than I can ever give back. I believe that is exactly how our association is supposed to function, the collective is better than the individual. Together over the last 25+ years, we’ve fostered one of the most visible, impactful, and resilient industries in tourism. And while we are all competitive and competitors, we’ve done this by being collaborative and gracious with one another. Two qualities that seem to be increasingly rare these days. Even as our industry and world fell apart during the early days of the pandemic, our members asked how they could help each other get through this and worked with the association to share all resources available to help ALL continue to move forward. In the face of our industry’s darkest hour, we never lost our desire to be collaborative and gracious. It’s not a surprise, that’s the bedrock of who and what this association and its members are. Like the athletes we serve, our industry is about teamwork. And I hope that never changes. I’m thankful for the opportunity to serve our membership and support the association that’s given so much to each of us. Yours in sport,

Michael Price, STS, CTA Executive Director, Greater Lansing Sports Authority Chair, Sports ETA, 2020-2022

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Board of Directors and Staff Listing Officers

Chair: Michael Price, STS, CTA, Executive Director, Greater Lansing Sports Authority Vice Chair/Chair-Elect: Don Dukemineer, STS, CHSP, Director of Sports Development, Decatur Morgan County Tourism Secretary: Frank Lett, Senior Associate Executive Director/Director of Sports Marketing, Visit Kingsport Treasurer: Ray Palmer, President/CEO, Pensacola Sports Immediate Past Chair: Janis Burke, Chief Executive Officer, Harris County Houston Sports Authority

Directors

Ashleigh Bachert, Vice President of Sales, Tulsa Sports Commission Derek Bombeck, Sales Development Manager, Lincoln CVB John David, COO, USA BMX Josh Dill, Director of Sports & Events, Visit Frisco Jason Gewirtz, Editor and Publisher/SportsTravel , SportsTravel Magazine Pete Harvey, Director of Sports Development, Buffalo Niagara Sports Commission Gen Howard, Senior Sales Manager, Louisville Tourism Matt Libber, Executive Director, Maryland SoccerPlex Brent Nelson, Sr. VP of Business Development, Greater Orlando Sports Commission Clay Partain, STS, Managing Director, Sports Salt Lake Scott Powers, STS, Executive Director, Experience Columbia SC Sports Daniel Rush, CMP, CASE, Vice President of Global Sports and Event Sales, MGM Resorts International Christine Strong Simmons, Senior Director of Events, USA Taekwondo Marissa Werner, STS, Director of Sports Milwaukee, Sports Milwaukee, Championed by VISIT Milwaukee Gray Williams, Executive Director, Play Greenville NC J.D. Wood, Director of Business Development and Events, Dallas Sports Commission

Staff

Alan (Al) R. Kidd, President & CEO Janis Breedlove, CMP, VP Events & Experiences Meagan Grau, Director of Member Services and Engagement Michelle Wessels, Business Services Director Bonny Bernat, Director of Learning and Development Rebecca Myles, Sponsorship and Advertising Jennifer Stoll, Ph.D., STS, Research and Education Carol Courtney, Special Projects Coordinator Russ Yurk, Special Projects Coordinator William Knox, Facilities Program Development

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July 1, 2021 to June 30, 2022 Annual Report

Since 2018 and each year thereafter, staff prepares an annual value creation document that summarizes member programs and services embarked upon during the fiscal year. It has been our goal to prepare an annual report to demonstrate our stewardship of member’s investment into the Sports Events and Tourism industry. The overview of FY2022 will include operational advancement against our 2020 Vision and the tactical programs that took place over the year. Also included is additional financial information that provides context to the FY22 performance. Thank you for your continued support of staff and our work on your behalf.

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Following the established 2020 Vision, our vision, mission, four (4) pillars, and added innovation in key areas of our business assist us in determining the amount of annualized value we create for membership and tracks progress on multi-year larger longitudinal initiatives. By no means is this meant to be the entire body of our work, rather we highlight some of our best from a mighty team of staff and subject matter expert independent contractors. It is important to travel back three years for a quick snapshot of a well-thought-out operating and survival plan added to a little good fortune to best understand how we put the association into the strong position we currently hold.

income the excellent results we had with our two virtual SportsBiz XChange events and a number of members taking our online education courses helped bode well for the association. As a result, we only had small losses in 2020 and 2021.

As a precursor to COVID, and not knowing it was coming, we made a strategic decision to “staff” high-end independent contractors in many of our operating positions. This enabled us to deliver significant products and services from subject matter experts - at a cost we could afford. The bet was due to the knowledge and experience of our team, we would elevate our content, work, and solutions, which was accomplished. Secondly, prior to COVID, we made a strategic shift to digital program delivery and aggressively pursued online content aggregation. This aggregation built a robust “info center” that was easily expanded once COVID closed our industry down. The virtual content aggregation and ramped-up content produced a new level of revenue for the organization with the first ever virtual business development event and our online educational delivery platform. As a result, our membership and event-based association was able to survive over the two years we could not deliver our main revenue through events. The good fortune came in applying for and receiving two years’ worth of CARES support from the government program. Adding to that

Now moving through 2022, we honored our hosting agreements with Birmingham, AL and Fort Worth, TX by holding two Symposiums in the same fiscal year. We also held two Women’s and Facilities Summits in 2022. The shift to hold the two Symposiums resulted in resetting the 4S Summit, the industry’s premier Sports Events and Tourism Educational and Professional Development Forum to October 2022, which will take place during FY23. The final results of the last three years of solid cash management and our FY22 with multi-Symposiums in one fiscal year have put the association on solid financial footing. We erased the two loss years and showed enough profit in FY22 to flip the balance sheet to positive. The financial statements are included further in this report. FY22 was not only a year of rebound with our financial position, we significantly added high-level content and industry partners that positioned us primed to create new and innovative membership value. Let’s take a journey through FY22 in the eyes of our 4 Pillars and our innovation.

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EDUCATION & CERTIFICATION We launched our Sports Tourism Learning Institute (STLI), offering online self-paced and self-guided education certificates. In 2020, eight new courses were added with subjects from Innovation to Sports Facility Management, Crisis Communications, and Winning eSports Strategy. All of these courses were created by industry experts from the following companies: • 4FRONT • P7 Content • Game Day

• Kansas City Sports Commission • Game Changer Consulting

• Destinations International • Tourism Economics

Our first pillar is Education. The Sports Tourism Learning Institute completed a number of enhancements to our education pillar during FY2022. We developed a number of improvements to our Learning Management System to continue to make the user experience more simplified. We expanded the features centered on tracking individual performance and added more detailed course descriptions. We identified four new courses to add and have completed the content outline to hit the ground running in FY23. Here are some highlights from FY22. • First Graduating STS Class (35 individuals) • Refined STLI user experience • Added a “special” STS congratulatory session at the 2022 Symposium with our keynote speaker Andrew Davis • Produced high-level subject matter expert education at Women’s Summit and Chief Executive Summit • Added an expanded education program to the Facilities Summit • Continue quality improvement of in-person content – Produced Community driven education during the Symposium to appeal to specific interests • Produced two (2) successful STS courses with Game On Nation (1 virtual, 1 in-person)

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ADVOCACY In 2020, Sports ETA quickly moved to make sure member communications increased to support the wave of information on COVID-19, event postponements and new health and safety protocols. Each week, Sports ETA shared Weekly Reading References to keep members up-to-date on the latest COVID-19 challenges and accomplishments within the industry. Each month, Al Kidd shared his “Kidd’s Komments” with industry insights and thought leadership. Each quarter, the Sports ETA Playbook highlighted YOU, our members and industry achievements. Additionally, Sports ETA researched and published a number of whitepapers under the leadership of Jennifer Stoll, PhD, STS with timely discussions on industry matters such as Tourism Impact Research, Diversity, Equality and Inclusion as well as Legalized Sports Gambling, among others. Our advocacy work often goes unseen by the general membership as much of it is done for a specific purpose or cause. Advocacy for Sports ETA focuses on three areas: 1. National tourism relevancy and support for the industry at large 2. Support local and national youth sports initiatives to fuel participation 3. Stand by with our Rapid Response team to support our members Sports ETA was an active industry participant in most of the national tourism work performed by US Travel on behalf of the entire tourism industry. Letters of support for many of their travel initiatives were sent off by our association. Our Rapid Response team had a number of assignments for specific states of destinations to support key initiatives in their regions. Our youth sports initiatives will continue to develop as time goes on. We had members attend the Aspen Institute on Youth Sports for us to keep our presence in front of one of the leading youth sports research and national advocacy organizations. We have begun early-stage conversations with leading organizations to consider new and innovative programming. We are excited to share how this develops in FY23.

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Here is a list of some of our advocacy work in FY2022:

ADVOCACY • • • • • • • •

Wrote numerous letters in support of US Travel tourism initiatives Supported Orlando Annual Report for the value of sports tourism Signed Equity Diversity and Inclusion pledge for Destinations International Advocated for destination support to add pickleball to citywide offerings Kidd’s Komments Monthly Reading Reference Supported Title IX recognition with year-long programming Special programming for STS graduates in recognition of their accomplishments

Al Kidd - Speaking Engagements • • • • • • •

Civitas National TID Summit Convention, Sports and Entertainment Facilities Conference Delaware Tourism Conference Destinations International Annual Convention Greater Orlando Sports Board Meeting Host Cities America 2021 Media Interviews: – Sports Planning Guide – SportsTravel – Sports Business Journal – Business Travel Magazine – Indianapolis Business Journal – ESPN (multiple occasions) • Smart Cities & Sport live in Denmark, November 2021 • Texas CVB organization • University of Niagara Tourism Department

Dr. Jennifer Stoll - Speaking Engagements • • • • • • • •

Civitas National TID Summit Convention, Sports and Entertainment Facilities Conference Delaware Tourism Conference Destinations International Annual Convention Destinations International Webinar Simpleview Annual Summit Spain World Sports Tourism Congress - live in Spain, November 2021 Travel and Tourism Research Association Marketing Outlook Forum

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RESEARCH Sports ETA made some of the biggest advancements in the research and member resources area.

RESEARCH & RESOURCES • • • • • •

Released 2021 SOTI Report Resident Sentiment of Sport (in progress) Compensation and Benefits (in progress) Quarterly Pulse reports with EventConnect data Framed the State of Sports Facilities Study Continued to advance the multi-disciplined Balanced Scorecard • Longwoods International collaborative blogs on the value of community sentiment • Continued periodic member surveys to deepen our member knowledge

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Our goal is to provide our members with advanced metrics for success by developing and aggregating tools to make better business decisions.


NETWORKING The final of our four pillars is our Networking activities, primarily defined by member engagement through meetings that provide the canvas to share best practices.

NETWORKING - Live events are back! • Established a unique and consistent marketing positioning message for our events • Established a theme for all events - THINK BIG! • Successfully held two (2) Symposiums in a single fiscal year – Birmingham, AL - October 2021 – Fort Worth, TX - May 2022 • Held two (2) Facilities Summits in one fiscal year during each Symposium - first time in history • Fort Worth Symposium introduced the first interactive demonstration education stage in the Marketplace • Chief Executive Summit met with rave reviews January 2022 in Las Vegas • Women’s Summit held in Minneapolis in conjunction with Women’s NCAA Final Four • Exceptionally well-received fresh Marketplace layout at Symposium • NBA Markets meeting with NBA executives at Symposium • Hired William Knox to jump-start the Sports Facilities Trade Group

Community Group Engagement DEI The Diversity, Equity, and Inclusion Community will focus on educating, celebrating, and welcoming diversity in the sports event and tourism industry. This community will allow space for members to engage in healthy conversations around DE&I, share best practices, and learn from our peers and subject matter experts. Led by Jerrine Lee, STS, Richmond Region Tourism, Zach Ebarb, HBC Event Services, and Marquez Singleton, Coastal Mississippi.

Industry Partners From all facets of the sports events and tourism industry, this group meets to discuss and explore the changes in event delivery, what’s here to stay, and how industry suppliers can be primed to provide value for the future of events. Meeting topics vary and always include opportunities for best practices discussions as well as an open dialogue. Led by Hank Pivarnik, STS, Sonesta International, and Suzanne Cecil, STS, HBC Event Services.

L.E.A.D. The L.E.A.D. Community is continuing its transition of not only focusing on new members to the association but also creating opportunities for industry veterans to benefit from our group. Over the next year, we look forward to finding unique ways to engage the membership and develop emerging leaders within the industry. Future calls will highlight different avenues that not only Sports ETA can provide to further one’s career, but also identify characteristics within oneself to excel in the future. Led by Cole Lacey, Wicomico County Recreation, Parks & Tourism, Hank Pivarnik, STS, Sonesta International, and Don Dukemineer, STS, CHSP, Decatur Morgan County Tourism. 13


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Rights Holders

Small to Mid-Market Destinations

This group is open to rights holder members only. If that’s you, we encourage you to participate in this community group to discuss trends, challenges, successes, and everything in between! Members also have access to a secured web page dedicated to this community group filled with research, documents, and other important resources. Led by Steven Short, United Soccer Leagues, and John David, USA BMX.

Destinations anywhere from small to mid-markets have open and candid conversations on the future of the sports events and tourism industry, including technology, sponsorship, innovation, venues, and more. Led by Frank Lett, Visit Kingsport, Mike Price, Greater Lansing Sports Authority, and Don Dukemineer, STS, CHSP, Decatur Morgan County Tourism.

State Association Leaders

Women’s

This group focuses on the development and longevity of state groups. Member organizations gather to share best practices, ideas, documents/resources, etc. Led by Shannon Sullivan, Team Indiana, William Bloom, Louisiana Office of Tourism. • Representatives from 32 states, providing a direct line to the CVBs/DMOs/Sports Commissions in those states • Each state association typically has its own budget and is looking for ways to provide value for their members • There is the opportunity to do statewide co-ops • The State Association Leaders of this community are well informed of the opportunities and challenges that their members are facing and could provide feedback on what tools/products would be useful to their stakeholders. • If one state finds success with a tool or product it is common that other states will be interested in and follow suit (i.e. Playeasy) • Connections to local and state government

The Sports ETA’s Women’s Community has had an exciting year celebrating the 50th Anniversary of Title IX. This group held working meetings at the Symposium in Birmingham that provided content for the Women’s Summit in Minneapolis that encouraged our members to celebrate this milestone anniversary in their own communities. Led by Linda Logan, Greater Columbus Sports Commission, Kayla Adams, Greensboro Area CVB, and Tonia Whatley, Greater Birmingham CVB.


Two new community groups were created: Outdoor Recreation, Parks + Spaces This group is open to all who are interested in exploring the development of a community group dedicated to the unique trends and challenges faced by members working in facets of outdoor recreation and tourism. Whether running or biking events, fishing or kayaking events, or everything in between.

Young Professionals

College Towns

This group is for Sports ETA members under 40. Discussion topics include networking, personal and professional development, industry best practices, rising trends and more. Led by Ariana Tyler, STS, Greater Columbus Sports Commission, and Luchie Javelosa, STS, Tempe Tourism Office. • The Young Professional Community kicked off their first networking happy hour at Sports ETA Symposium in October 2021 in Birmingham, AL • The Young Professional Community held its annual retreat in Colorado Springs in March 2022; a weekend filled with networking, team building, and planning for the upcoming fiscal year’s programming • The Young Professional Community hosted another successful networking happy hour at Sports ETA Symposium in May 2022 in Fort Worth, TX and also held an informative session with Cambria Jones (SearchWide Global) on Leveraging LinkedIn and Building Your Personal Brand • The Young Professional Community will host another round of (bi-monthly) webinars. • There will be additional social networking opportunities at future conferences for a chance to meet and catch up with your fellow industry YPs • If interested in joining the Young Professional Community, keep an eye out for applications that will go out in early 2023

Over the last 2 years, Community Groups have emerged as a valuable asset among Sports ETA’s membership by bringing together a cross-section of members based upon common interests, structures, or segments. This group is open to all who are interested in exploring the development of a community group dedicated to the unique trends and challenges faced by members working in college or university towns, regardless of size.

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PARTNERSHIPS Professional partnerships play a key role in our advocacy and value creation for our members. The enhanced value provided by our partners enriches the programs and services we would like to provide to our members. The primary focus of sourcing and adding partners to our portfolio of teammates centers on three areas: 1. Provide subject matter expert depth and quality of content 2. Provide additional revenue for the association 3. Provide a broader scope of programs and services from leading sources of value - that cannot be supported by Sports ETA resources

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Here are some of the areas of partnership progress that took place in FY2022: Civitas

The agreement encourages collaboration between both organizations to provide new joint research, education, and regular industry content sharing. The partnership focuses on utilizing tourism improvement districts (TIDs) as funding mechanisms for sports-related tourism initiatives and bringing awareness of the importance of sports events in the larger tourism ecosystem.

Quantum Consultancy

Created a partnership to provide the Quantum Event Hosting Landscape Report 2020-2028 to Sports ETA members at a 20% discount. QC provides a detailed State of the Industry review in Europe.

Playeasy

This partnership connects Playeasy’s online marketing, market analysis and lead generation and communications software platform to Sports ETA’s established network of sports destinations, industry partners, and facilities and rights holders. Additionally, Playeasy and Sports ETA will collaborate on future product features and enhancements that create additional value to all stakeholders across the sports events and tourism ecosystem. Sports ETA members receive a substantial discount on the PE Gold Edition Product.

Destinations International

Sports ETA and DI both seek to elevate the transformative impact of travel and tourism. With a shared goal of empowering their organization’s membership with resources to improve individuals, organizations and the communities they serve through educational initiatives, Equity, Diversity, and Inclusion programs, speaking engagements, and research. Sports ETA supports the EIC and serves as a distributor of the Sports product for DI.

The partnership between Destinations International and Sports ETA is multi-faceted. I am most excited about our collaboration to study, track and communicate the impact of the Sports Events Tourism industry using our Events Impact Calculator, the industry standard for all DMOs. – Don Welsh, President & CEO of Destinations International

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“We have always held the belief that a strong industry association will lead to a stronger industry overall. It’s one of many reasons we have been proud to support Sports ETA from the beginning. Our support of the vital State of the Industry report and other association programs is designed to ensure that Sports ETA remains a valuable resource to the professionals who dedicate themselves to the important work of sports-related travel.” – Jason Gewirtz, Vice President, Sports Division, Northstar Meetings Group, Executive Editor and Publisher, SportsTravel Northstar Meetings Group

Established a five-year agreement with Northstar — the publisher of SportsTravel Magazine and organizers of the TEAMS Conference & Expo and EsportsTravel Summit — Northstar will become the exclusive provider of content related to media and media relations for Sports ETA’s educational programming distributed by the association’s Sports Tourism Learning Institute.

EventConnect

A partnership to provide the first-ever live dashboard for the sports events and tourism industry, known as The Pulse powered by EventConnect. The Pulse is released quarterly to provide vital industry insights for destinations and events rights holders alike to reference as they develop business plans. The Pulse dashboard includes year-over-year data: travel registrations, average night stays in U.S. hotels, average nightly hotel rate, a heat map of the United States where events are held, and the number of events by event type, among other insights.

Ohio University Sports Gambling Education

Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry. The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events and tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. Sports ETA members receive a 15% discount on tuition. To learn more about the program, visit the Sports Tourism Learning Institute.

Sports Business Journal

Our partnership allows all Sports ETA members to receive a 10% discount on any / all Sports Business Journal subscriptions. Check out SBJ All Access, which delivers the latest in sports business with breaking news, original reporting, newsletters, multimedia content and virtual event access.

Boxwood

Provides online job board/career center with partner revenue share to Sports ETA. 18


PartnerShip

Sports ETA members save on domestic and international shipments through the Sports ETA Shipping Program, managed by PartnerShip®. Our members benefit from exclusive discounts of up to 45% with FedEx, and competitive rates with UPS Freight, YRC Freight, XPO, and many other carriers.

Life in the Front Office Podcast

Seven (7) episode podcast series focused on the sports events and tourism Industry.

Greater Cleveland Sports Commission

SafeSport

Sports ETA considers safety in sport and abuse awareness and prevention a priority for all of our member organizations and everyone who plays a role in sport. Our members enjoy a 10% discount on SafeSport training courses.

Threshold 360

A strategic partnership to help enhance marketing programs that increase visibility through the usage of virtual tours in the sports events and tourism industry.

Smart Cities & Sport

Staff will trade conference registrations, and speak at one another’s event(s), Sports ETA will assist in developing educational content for Smart Cities and in return, all Sports ETA members receive a 50% discount on registration costs to attend the annual Smart Cities & Sport event.

Avis and Budget Car Rentals

Sports ETA members receive car rental discounts at both Avis and Budget. Discounts vary based on the time of year with Avis, and members can enjoy savings of up to 25% with Budget.

International Association of Venue Managers

Staff will trade conference registrations. IAVM is interested in supporting the establishment of a Facilities in Sports subgroup. Cross market and engage each other’s membership with education content. Potential to license our LMS.

Groups360 (in progress)

A joint marketing partnership that will look to establish educational programming to hotel and lodging groups staff to better serve the sports events and tourism industry. This partnership may lead to additional STRI products. Groups360 to assist Sports ETA to build a “Lodging Village” presence at the 2023 Sports ETA Symposium.

MPI (in progress)

The partnership is focused on cross marketing memberships and educational content to both organizations. The 18,000 MPI membership has interest in products from our STLI.

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ADVERTISING, MARKETING, PROMOTION & SPONSORSHIP 2022 began a more segmented and targeted marketing and sponsorship direction. Rather than just focus on sending information to members to highlight upcoming events, we engaged in the early stages of targeted marketing to promote pillars as well as new association developments. It will help ignite a more consistent promotional and marketing effort that assists the growth of our programs as well as informs members more clearly on the benefits of the work we do.

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Here are a few examples of some of our work: • Brought advertising back in-house from an outside vendor resulting in added revenue for Sports ETA • Added several new destination and vendor sponsors • Created many new activations and engagement opportunities to bring value to sponsor activation • Life in the Front Office Podcast Series: We partnered with Life in the Front Office to bring members a short podcast series on various industry topics. All seven episodes are available below:

EPISODE 1 The Madness of March Madness:

Ryan Vaughn, President, Indy Sports Corp, and Eric Neuburger, Stadium Director, Lucas Oil Stadium. Click here to listen.

EPISODE 2 Hosting An NFL Draft:

David Gilbert, President & CEO, Greater Cleveland Sports Commission and Aubrey Walton, Director, Event Location Strategy & Planning, NFL Events. Click here to listen.

EPISODE 3 Preparing for Tokyo:

EPISODE 5 Paralympics Team USA:

Julie Dussliere, Chief of Paralympic Sport, United States Olympic & Paralympic Committee and Will Waller, CEO, National Wheelchair Basketball Association. Click here to listen.

EPISODE 6 The National Senior Games 2022 CEO, Marc Riker. Click here to listen.

EPISODE 7 The Future of HIgh School Sports

Mark Koski, CMO, NFHS. Click here to listen.

Craig Cress, Executive Director, USA Softball, Kate Reisinger, Director of Sports Performance, USA Fencing, and Adam Andrasko, CEO, USA Artistic Swimming. Click here to listen.

EPISODE 4 FIFA World Cup Bid Process:

Jason Siegel, President & Chief Executive Officer, Greater Orlando Sports Commission, Terry Hasseltine, Executive Director, Maryland Sports, Monica Paul, Executive Director, Dallas Sports Commission, and Jackie Reau, Committee Member, 2026 Cincy Local Organizing Committee - FIFA World Cup 2026. Click here to listen.

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MEMBERSHIP

It is our goal to EARN your respect and membership every day through our 4 key pillars of excellence.

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Total Members by Category 2016-2022 Destinations

Industry Partners

Rights Holders

600 528

521

536

530

468

457

449

400

200

0

193

192

175

182

148

135

89

98

88

87

73

76

2016

2017

2018

2019

2020

2021

818

811

805

678

679

Total Members 785

125 64 2022

(as of 8.4.22)

638

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MEMBERSHIP LISTING 129 Sports LLC / NCAA

Atlantic Coast Sports

Cedar Valley Sports Commission

2D Sports

Auburn-Opelika Tourism

Central Florida’s Polk County Sports Marketing

360 Sports All American Bowl

Augusta Sports Council

Charleston Area Sports Commission

3STEP Sports - Lacrosse

Aurora Area CVB

Chattanooga Sports Committee

3v3 Live National Soccer Tour

Austin Sports Commission

Chester County Conference & Visitors Bureau

5v5 Soccer

Babe Ruth League Inc

Chicago Southland CVB

Abilene CVB

Baltimore County Office of Tourism &

Chicago Sports Commission

ADRENALIN Sport Event Research Portal

City of Brownwood

Adrenaline Sports Management Inc.

Barboursville CVB

City of Bryan Parks & Recreation

Air Race E

Baseball Players Association

City of Chesterfield Parks, Recreation &

Alabama Bass Trail Tournament Series

BEACH SOCCER WORLD WIDE S.L.

Albuquerque Sports Commission, A division of

Beaufort Area Sports Council

Visit Albuquerque

Beaumont CVB

Arts Department City of Fredericksburg, Economic Development and Tourism

Alexandria/Pineville Area CVB

Beaver County Tourism

City of Laredo CVB

Alliance Reservations Network

Bellingham Whatcom County Tourism

City of Longview

Alliance Sports Travel

Big BAM

City of Myrtle Beach

Alpharetta CVB

Big Dreams Flag Football

City of North Myrtle Beach

Altitude Event Consulting LLC

Bismarck-Mandan CVB

City of Portland, Texas

Amateur Athletic Union of the United States

Bloomington-Normal Area Sports Commission

City of Rock Hill Parks, Recreation & Tourism

Amelia Island CVB

Bloomington, Minnesota CVB

City of Santa Clarita

American Cornhole (ACO)

Boise CVB

City of Surprise

American Football Events USA AllStars

Boone Area Sports Commission

Clancy’s Sports Properties, LLC

American FootGolf League

Bowling Green Area CVB

Clay County / Highlands County, FL Sports

American Junior Golf Association

Bradenton Area Sports

Ames CVB

Brandon Parks and Recreation

Clermont County Ohio CVB

Andromeda Sports Consultants Ltd.

Branson Chamber and CVB

Cobb Travel & Tourism/Cobb Sports Alliance

Ann Arbor Sports Commission

Buffalo Niagara Sports Commission

Colorado Springs CVB

Arizona Sports and Entertainment Commission

Bullpen Tournaments

Columbia County CVB

Arkansas Department of Parks and Tourism

Burlington/Alamance County CVB/

Columbia County Sports Commission

Arlington Sports Commission

Sports Council

Commission

Columbia Sports Commission

Ascension Parish Tourism Commission

Butler County Sports Commission

Columbus, GA Sports Council

ASF Foundation, Inc. - Home of the Alabama

Butler County Visitors Bureau

Combat Sports Concepts

BWH Hotel Group

Compete College Station

Cabarrus County CVB

Compete-Valdosta-Lowndes

Caesars Entertainment

Connect Sports

ASM Global

Calgary Sports & Major Events

Connecticut Convention & Sports Bureau

Association of Chief Executives for Sports

Can-Am Police-Fire Games Federation

Conventions, Sports & Leisure International

Athens CVB

Cape Girardeau CVB

Cool Events Inc.

Athletes Hospitality

Caswell Sports

Corpus Christi Sports Commission

ATL Airport District CVB

Cecil County Tourism, Recreation & Parks/

Costal Mississippi

Atlanta Braves

TEAM Maryland

Council Bluffs Iowa CVB

Atlanta CVB

Cedar Point Sports Center

Cowart Sports Events

Atlantic City Sports Commission

Cedar Rapids Tourism Office

Crappie Expo

State Games Asheville Buncombe Regional Sports Commission

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Promotion/TEAM Maryland


Crawford County CVB CrossFit Games (CrossFit, Inc.)

EPIC Insurance Brokers & Consultants (Sports & Entertainment Division)

Crossroads Consulting Services LLC

Epson Tour

Crystal Coast Tourism Authority

Erie Sports Commission

CSP SFM LLC

Eugene, Cascades & Coast Sports

Dallas Sports Commission

EventConnect

Dalton, Georgia Sports Commission

EventPipe LLC.

David L Lawrence Convention Center

Events DC

Dayton CVB

Experience Columbia SC Sports

Daytona Beach Area CVB

Experience Fayetteville

Decatur Morgan County Tourism

Experience Florida’s Sports Coast

DeKalb CVB

Experience Kissimmee

Delaware Sports

Experience Prince George’s County/

Denver Sports

TEAM Maryland

Des Moines Area Sports Commission

Experience Rochester

Destin-Fort Walton Beach Florida

Experience Scottsdale

Destination Bryan

Experience Sioux Falls

Destination DC

Explore Asheville CVB

Destination Irvine

Explore Elk Grove

Destination Missoula

Explore Sioux City

Destination Toledo CVB

Fargo-Moorhead Athletic Commission

Detroit Sports

Fayetteville Area CVB

Discover Albany

Finney County CVB

Discover Avondale

Firecracker Sports

Discover Central Massachusetts

Firefighter Challenge

Discover Davis

Fishers of Men National Tournament Trail

Discover Gilbert

Flag Football World Championship Tour

Discover Green Bay

Flint and Genesee CVB

Discover Greenwood SC

Florence Area Sports Council

Discover Kalamazoo

Florida Space Coast Office of Tourism

Discover Lancaster

Florida Sports Foundation

Discover Lehigh Valley Sports

Foley Sports Tourism

Discover Long Island

Forsyth County Chamber of Commerce

Discover Puerto Rico

Fort Smith CVB

Discover St. Louis Park

Fort Worth Sports Commission

DiscoverShelby

Fox Cities CVB

Drone Racing League

Frankfort - Franklin County Tourist and

Drury Hotels

Convention Commission

DS Sports

FRESHJUNKIE Racing

Dublin CVB

Fresno/Clovis CVB

DuPage Sports Commission

Gainesville Sports Commission

Durham Sports Commission

Galveston Island CVB

Earl Enterprises

Game Day Communications

Economic Development & Tourism,

Gamechangers Consulting

City of Danville, VA

Go Gaston

Edwardsburg Sports Complex

Golden Gloves of America

El Paso Sports Commission

Graduate Hotels

Elgin Area CVB

Grand Park Sports Campus

Elite Tournaments

Grand Slam Sports Tournaments

Elizabethtown Sports Park

Grapevine, Texas CVB

EnviroEvents, Inc.

Great Lakes Bay Regional CVB

25


Great Lakes Sports Commission

Hamilton County Sports Authority

Jems Hospitality

Great Rivers & Routes Tourism Bureau

Harris County - Houston Sports Authority

Johnson City CVB

Greater Birmingham CVB

HBC Event Services

Johnson Consulting, Inc.

Greater Boston CVB

Henrico Sports and Entertainment Authority

Joplin Sports Authority

Greater Burlington CVB

Heritage Corridor CVB - City of Joliet

Junior Sports Association Inc.

Greater Cleveland Sports Commission

Hershey Harrisburg Sports & Events Authority

Kankakee County CVB

Greater Columbus Sports Commission

Hickory Metro CVB

Kansas City Sports Commission

Greater Fort Lauderdale Sports Development

High Point CVB

Kansas City, KS CVB

Greater Grand Forks CVB

Highlands Sports Complex

Kansas Collegiate Athletic Conference

Greater Grand Junction Sports Commission

Hilton Worldwide

Kayak Bass Fishing

Greater Johnstown/Cambria County CVB

Hoover Metropolitan Complex - SFM

KBC Hoops

Greater Kokomo Visitors Bureau

Hopkinsville-Christian County CVB

Kearney Visitors Bureau

Greater Lansing Sports Authority

Huddle Up Group Consulting

Kenosha Area CVB

Greater Miami CVB

Hunden Strategic Partners, Inc.

Kentucky Exposition Center/ International

Greater New Orleans Sports Foundation

Huntsville Sports Commission

Greater Orlando Sports Commission

Huntsville/Madison County CVB

Kentucky Lake CVB

Greater Raleigh Sports Alliance

IMG Academy

Killer ‘B’ Promotions

Greater Saint Charles CVB

Indiana Destination Development Corporation

King Kat Tournaments

Greater Springfield (MA) CVB

Indiana Sports Corp

La Crosse County CVB

Greater Waco Sports Commission

InterContinental Hotels Group

Lackawanna County Visitors Bureau

Greater Zion Convention &Tourism Office

International Senior Softball Association

Lafayette Convention & Visitors Commission

Greene County CVB

International Slow Pitch Softball

LaGrange-Troup County Chamber of

GreenFields USA

IRONMAN Group

Greensboro Area CVB

Irving CVB

Lake Charles/Southwest Louisiana CVB

Greenville County (SC) Parks, Recreation

Irving Convention Center at Las Colinas

Lake County, IL CVB

Jackson CVB

Lake Erie Shores & Islands CVB

Group Housing

Jacksonville-Onslow Sports Commission

Lake George Regional Chamber of Commerce

Groups360

Janesville Area CVB

Gulf Shores | Orange Beach Sports & Events

JBJ Events

Lake Tahoe Visitors Authority

Gwinnett Sports Commission

Jefferson City CVB

Las Vegas Convention & Visitors Authority

Halpern Travel

Jefferson CVB

Lee County Sports Development

& Tourism

26

Convention Center

Commerce, Inc.

& CVB


Legacy Sports Group

Myrtle Beach Area CVB

Pine Bluff Convention Center

Legends Event Center

Naples, Marco Island, Everglades CVB

Pinnacle Tourism Strategies

Lewisville CVB

Nash County Travel and Tourism

Pinnacle Tourism Strategies

Lincoln CVB

Nathan Benderson Park

Placer Valley Tourism

Little Rock CVB

National Association of Intercollegiate

Play Greenville NC

London-Laurel County Tourist Commission

Athletics

Play Tennessee

Loudoun Sports Tourism

National Baseball Congress

Playeasy

Louisiana Northshore CVB

National Beep Baseball Assn.

Pop Warner Little Scholars

Louisiana Office of Tourism

National Collegiate Athletic Association

Premier Ice Prospects

Louisiana’s River Parishes Tourist Commission

(NCAA)

Premier Soccer Services

Louisville Sports Commission

National Collegiate Boxing Association

Prep Baseball Report

Louisville Tourism

National Collegiate Roller Hockey Association

Primetime Events

Lubbock Sports

National Collegiate Rugby

Pro Am Beach Soccer

Luzerne County CVB

National Collegiate Table Tennis Association

Professional Disc Golf Association

Lynchburg Office of Economic Development

National Congress of State Games

Prospects by Sports Illustrated

National Horseshoe Pitchers Association

Publix Sports Park

National Junior College Athletic Association

Punta Gorda/Englewood Beach CVB

National Senior Games Association

Pure Michigan

Made Hoops

National Softball Association

Pylon 7on7 Football

Madison Area Sports Commission

New Orleans & Company

Quad Cities Sports Commission /

Main Attraction Recreational Sports LLC

NewGen Business Solutions, Inc.

Maine Sports Commission

NIRSA

Raconteurs

Major League Fishing

Norman CVB

RDU Sports

Major League Quidditch

North Carolina Amateur Sports

Real Racine

Manhattan CVB

North Little Rock CVB

Red Roof

Manitowoc Area CVB

North Myrtle Beach Chamber/CVB

Redding Tourism Marketing Group

Marshall County Tourism and Sports

North Platte/Lincoln County Visitors Bureau

Reno Tahoe USA

Martinsville-Henry County Tourism Division

NTM

Rentyl Resorts

Maryland SoccerPlex

Oak Creek Sports Commission

Rhode Island Sports Commission

Maryland Sports / TEAM Maryland

Ocala/Marion County Visitors and Convention

Richmond Region Tourism

MASC/National Sports Center

Bureau

Ridgeland Tourism Commission

McCracken County Sports Tourism

Ocean Center

Ripken Baseball

Ocean City Department of Tourism/

Rising Star Sports Ranch Resort

and Tourism Lynn Lewis Foundation - (Women’s Flag Football) -United States Touch & Flag

Commission McKendree MetroRecPlex Mecklenburg County Park and Recreation (Charlotte, NC)

TEAM Maryland

Quad Cities CVB

Riverside Sports Commission

Odessa CVB

Rochester NY Sports Commission

Oklahoma City CVB

Rock Hill/York County CVB

Meet Chicago Northwest Convention Bureau

Olympia & Beyond Sports Commission

Rockford Area CVB

Memphis CVB

Omaha CVB

Rocky Mount Event Center

MGM Resorts International

Omaha Sports Commission

Rocky Top Sports World

Miami County CVB

Oneida County Tourism

Rome Sports/Georgia’s Rome Office

Miami OK CVB

OneSpartanburg, Inc

Mid-Atlantic Amateur Sport Alliance (MAASA)

Orange County Sports Commission

Round Rock CVB

MIDFLORIDA Event Center

Orlando North Seminole County Sports

Royal Ringball

Minneapolis Northwest CVB

Palm Beach County Sports Commission

Ruston Sports Complex

MMA Creative / World Food Championships

Palm Coast and the Flagler Beaches

Ruston-Lincoln CVB

Mobile Sports Authority

Panama City Beach CVB, Inc.

Rutherford County CVB

Monroe-West Monroe CVB

Pearland CVB

Sacramento Sports Commission

Montgomery Chamber CVB

Pellucid Travel

SALEM, Virginia’s Championship City

Mooresville CVB

Pensacola Sports

Salty Sports Society

Mount Pleasant Sports & Entertainment

Peoria Area Convention and Visitor Bureau

San Antonio Sports

Perfect Game USA

San Jose Sports Authority

PHL Sports Congress

Sand Mountain Park & Amphitheater

Commission MYHockey Tournaments

of Tourism

27


Sarpy County Tourism (Metro Omaha)

Spotz

Saskatoon Sports Tourism

Springfield (MO) Sports Commission

Savannah Sports Council

Springfield, IL CVB

Traveling Teams

Scripps National Spelling Bee, Inc.

St. Augustine, Ponte Vedra CVB

Traverse City Tourism

SearchWide

St. Charles Business Alliance

Treasure Coast Sports Commission

Seattle Southside Regional Tourism Authority

St. Cloud Area CVB

Triangle Sports Commission

Seattle Sports Commission

St. Joseph, Missouri CVB

Tribu Experientiel

Sedalia CVB

St. Louis Sports Commission

Triple Crown Sports

Select Events Basketball

St. Pete Clearwater Sports & Events

Tulsa Sports Commission

Sevierville CVB

Stafford County

Tupelo CVB

Shreveport-Bossier Sports Commission

State Basketball Championship

Tuscaloosa Tourism and Sports

Simpleview

Stay, Play, Made Simple LLC

Twin Cities Gateway

Sioux Falls Sports Authority

STAYKER

U.S. Futsal

Snohomish County Sports Commission

Stevens Point Area CVB

U.S. Quidditch, Inc.

Soccer By Design

Stevens Point Area CVB

United Flag Football League

Soccer United Marketing/Major League

STR, Inc.

United Soccer Leagues

Soccer

Sports

Successful Sporting Events

United States Australian Football League

Society for American Baseball Research

Sunshine State Games

United States Bowling Congress

SoIN Tourism

Superstar Sports Performance

United States Collegiate Athletic Association

Sonburst Communication, Inc

Syracuse CVB

United States Specialty Sports Association

Sonesta International

T°CoolPT, LLC

United States Tennis Association

South Padre Island CVB

Talbot County Office of Tourism/

United States Tennis Association Pacific

South Shore Sports

TEAM Maryland

Northwest

South Sioux City CVB

Tampa Bay Sports Commission

US CHEER Productions

Spartan Race

Tangipahoa Parish CVB

US Speedskating

Spikeball Inc.

TBK Bank Sports Complex

US Sports Club Insurance

SPIRE Institute and Academy

Team Indiana

US Sports Congress, LLC

Spokane Sports

Team San Jose

US Youth Soccer

Sport Oregon

TEAM Solutions

USA Archery

Sport York

Team Travel Source

USA Artistic Swimming

Sport-Travel

TeamSnap

USA Badminton

Sports Alliance of Greater Akron

Tempe Tourism Office

USA Baseball

Sports Destination Management

Texas A&M Athletics-Special Events

USA BMX

Sports Events & Tourism Association

Texas Cornhole League

USA Boxing, Inc.

Sports Force Parks

The Bridge Sports Complex

USA Curling

Sports Hampton

The Collective Best

USA Cycling

Sports Illinois

The Express Conferences

USA Diving

Sports Infrastructure Partners

The Greater Columbus Convention Center/

USA Dodgeball

Sports Milwaukee, Championed by VISIT Milwaukee

ASM Global

USA Fencing

The Happy Valley Adventure Bureau

USA Field Hockey

The Mountain View Event Center

USA Football

The Sports Facilities Companies

USA Gymnastics

Sports Nebraska

THE Spring Games, LLC

USA Hockey, Inc.

Sports Planning Guide / Premier Travel Media

The Women’s Basketball Hall of Fame

USA Judo

Sports Minneapolis, Powered by Meet Minneapolis

28

Travel Tacoma - Mt. Rainier; Tourism and

Sports San Diego

Tournaments

Sports Strategies

Think Iowa City

USA Lacrosse USA Masters Games

SportsBR

Threshold 360

USA Racquetball

SportsEvents Media Group

Town of Estes Park, Estes Park Events Complex

USA Softball

SportsPITTSBURGH

Travel Desk Inc

USA Taekwondo

Sportsplex - Gulfport, MS

Travel Medford

USA Triathlon

SportsTravel Magazine

Travel Portland

USA Ultimate

SPORTyler - Tyler Area Chamber of Commerce

Travel Salem

USA Volleyball


USA Water Polo

Visit Goldsboro

Visit Sarasota County

USA Weightlifting

Visit Greater Lima

Visit Shawnee

Valley Forge Sports

Visit Greenville SC

Visit ShelbyKy

Victoria Parks & Recreation

Visit Hagerstown/TEAM Maryland

Visit South Bend Mishawaka

Victus Advisors

Visit Harford/TEAM Maryland

Visit Stockton

Virginia Amateur Sports

Visit Howard County/TEAM Maryland

Visit Tallahassee Sports

Virginia Beach CVB

Visit Hutch

Visit Topeka Inc

Virginia Tourism Corporation/Sports Virginia

Visit Indy

Visit TRI-CITIES, WA

Visit Annapolis & Anne Arundel County/

Visit Jacksonville

Visit Tri-Valley

Visit KC

Visit Tucson Sports

Visit Bakersfield

Visit Kingsport

Visit Vallejo

Visit Baltimore/TEAM Maryland

Visit Knoxville Sports Commission

Visit Vancouver Washington!

Visit Baton Rouge

Visit Lafayette-West Lafayette

Visit Vicksburg

Visit Beloit

Visit Lake

Visit Virginia’s Blue Ridge

Visit Bentonville

Visit Lake Norman

Visit Wichita

Visit Billings

Visit Las Cruces

Visit Williamsburg

Visit Binghamton

Visit Macon

Visit Winston-Salem

Visit Bloomington - Hoosier Sports Corporation

Visit Madisonville

Visit Worcester County Maryland (Maryland’s

Visit Canton

Visit Mankato

Visit Casper

Visit Mansfield

VisitHattiesburg

Visit Champaign County

Visit Mesa

VisitLEX

Visit Charlotte

Visit Mississippi

VM Sports

Visit Cincy

Visit Mobile

Warren County CVB

Visit Clarksville

Visit NC Smokies

Watertown CVB

Visit Corpus Christi

Visit Norfolk

West Michigan Sports Commission

Visit Corvallis

Visit North Carolina/Sports NC

West Monroe Sports and Events

Visit Dothan

Visit Oconee SC

Wicomico County Recreation, Parks & Tourism/

Visit Duluth

Visit Ogden

Visit Eau Claire

Visit Oxford Mississippi

Wilmington And Beaches CVB

Visit El Paso

Visit Plano

Wisconsin Dells CVB

Visit Enid

Visit Prince William

Wisconsin Rapids Area CVB

Visit Evansville

Visit Rapid City

World Breaking Classic

Visit Fairfax

Visit Rogers

World Table Hockey Association, Inc.

Visit Fort Wayne

Visit Saint Paul

Wyndham Hotels & Resorts, Inc.

Visit Franklin, TN - Nashville South

Visit Salina-Salina Area Chamber of Commerce

Yakima Valley Sports Commission

Visit Frisco

Visit Salt Lake

Youth Basketball of America

Visit Garland

Visit Santa Rosa

TEAM Maryland

Coast) /TEAM Maryland

TEAM Maryland

29


GENERAL OVERVIEW OF FISCAL YEAR ‘22 Financially and operationally, 2022 proved to be the most important year in the history of the association. Sports ETA was coming off two years of COVID operating restrictions with no revenue being derived from in-person events. Those two years built a negative equity of over $250,000 that we needed to significantly reduce as well as show we had the right plan to fully recover in 2023. How we would perform in 2022 was going to be the bellwether for the future of the association.

The team and membership responded very well in support of our work and first live events. So much so that what could have been a two-year recovery process after our two year COVID loss, ended up being solved in one season of work. It was tough on staff to produce 8 live events during FY22 but the net result was well worth it. Not only did we eliminate previous debt, we ended the year making over $343,000 while turning the Statement of Financial Position (not-for-profit lingo for Balance Sheet) to a positive $65,000. A solid 2022 gave us the resources to further invest in a number of important operational items in 2023. They include new and improved content for events, additional new education courses for our online catalog, additional investment in research and data collection, efficiency and content enhancements to our website, major improvements to the accounting and financial systems eliminating data entry redundancies, and integration of all reporting systems 30

into a cohesive full-service financial management capability. A major emphasis for FY22 was to continue to invest time and capital implementing improved member experience at our events. Our attendance for all events in FY22 were below averages from 2018 and 2019, but were enough to support the previously mentioned growth. The good news of the attendance is that it gives us room to improve registrations to future events. Membership renewals were strong with the advent of our new dues structure. It is our goal to further support member communities to grow in size and engagement and that we look to invest in specific programming that is important to those communities. As 2023 unfolds and we hit our financial landmarks, we will review community programming with the community chairs in the second half of 2023.


Sports ETA FY22 Year-end Performance July 2021 - June 2022 Actual

Financial Highlights • Generated largest net profit in organizational history • Increased yield on event revenue • Instituted a successful membership dues increase that resulted in minimal attrition • Continue to slowly grow net income in education, research, and advertising • Revamped processing and reporting within our financial systems • For the first time in the associations history we have a complete set of management reports – P/L YTD and against budget and against previous year, cash flow analysis, accounts receivable and aging report, membership accrual restructuring

Revenue Events Symposium 4S Summit Rights Holder Summit Advertisers Partners & Royalties Site Visit Reimbursements Certification Income Virtual Events Revenue Membership Dues Interest Income Merchant Fee Reimbursement Miscellaneous Income Honorariums Sales Total Revenue Gross Profit Expenditures Symposium Expenses Bank Charges/Merchant Fees Certification Expense Contract Labor Event Expenses Insurance Marketing Miscellaneous Office Supplies Personnel Postage Professional Fees Rent Shipping Surveys and Reports Telephone Travel & Ent Uncategorized Expenses Technology Depreciation Expense Total Expenditures Net Operating Revenue Other Revenue Sports Legacy Fund Income Total Other Revenue Other Expenditures Sports Legacy Fund Expenses Total Other Expenditures Net Other Revenue Net Revenue

99,729.00 2,468,728.95 0.00 0.00 209,590.71 24,814.65 2,275.22 53,909.00 395.00 505,930.68 58.79 19,173.49 0.00 1,664.20 0.00 $ 3,386,269.69 $ 3,386,269.69 1,453,511.17 33,048.52 39,947.25 322,384.59 94,424.83 34,575.95 78,078.09 124.19 632.36 645,251.32 115.40 98,253.63 11,700.00 416.29 48,500.00 4,817.57 56,723.58 0.00 115,437.51 2,203.47 $ 3,040,145.72 $ 346,123.97 8,960.17 $ 8,960.17 8,327.99 $ 8,327.99 $ 632.18 $ 346,756.15

31


IMPORTANT OPERATIONAL ACCOMPLISHMENTS FOR FY22

32


Highlights • Conducted thorough website review and recommendations to revamp customer experience and improve navigation (in progress) • Put significant time and resources against accounting practices and efficiencies for a better user experience and elimination of redundant steps in our accounting work • Began the process to award host destinations for 2023 and 2024 CE Summit, and 2024 and 2025 4S Summit via RFP and competitive bid process • Partnered with ConferenceDirect as our hotel contracting agency of record, which has resulted in risk mitigation for hotel contract terms, lower room rates, and increased concessions for each of our events • Erin Slattery, Website Architect, performed a full information architecture review of SportsETA.org and provided thorough notes, recommendations, and considerations for creating a site that allows for a better user experience.

33


2023 EVENTS – Think Bigger!

Photo courtesy of VisitSarasota.com

SARASOTA, FL

October 11-13, 2022

Hosted by Visit Sarasota

Photo courtesy of Brent Pace on Unsplash

March 1-2, 2023

March 29-31, 2023

Photo courtesy of Carlos Alfonso on Unsplash

Hosted by SPORTS Salt Lake

DALLAS, TX

34

SALT LAKE CITY, UT


Photo courtesy of Visit KC

KANSAS CITY, MO

May 7-9, 2023

Photo courtesy of Visit KC

Hosted by Visit KC and the Kansas City Sports Commission & Foundation

May 8-11, 2023

KANSAS CITY, MO Hosted by Visit KC and the Kansas City Sports Commission & Foundation

When it comes to the advancement of education in the industry, Sports ETA always provides value that drives innovation and meaningful conversations. – Mathew Ratner, Greater Miami Convention & Visitors Bureau

35


9624 Cincinnati Columbus Road, Suite 209 Cincinnati, OH 45241

36