Sports ETA Announces New Partnerships Sports ETA and Threshold 360 Announce Strategic Partnership to expand Sports Tourism Discovery Options Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic content for sports and events tourism destinations, sports industry partner’s facilities and event owners. The quickly-growing availability of Threshold Virtual Tours will support Sports ETA members in the expansion of their existing digital efforts, providing a new kind of interactive content to help drive online sports and event bookings.
“We’re excited to partner with the leading trade association in the sports events and tourism industry,” said Daniel Kraus, CEO of Threshold 360. “Sports ETA will be an invaluable partner for us in helping deliver the best of sports destination experiences online, and provide options in a market where visual understanding of sports facilities and related hospitality options is more important than ever.” Learn more here.
19
