New Partnerships

Sports ETA Announces New Partnerships

Sports ETA and Threshold 360 Announce Strategic Partnership to expand Sports Tourism Discovery Options

Sports tournaments are a leading driver for travel and tourism, impacting both fly- and drive-market travel. The new partnership provides immediate access for Sports ETA members to a new entry-level Threshold Platform bundle specifically designed to provide consistent, re-targetable dynamic content for sports and events tourism destinations, sports industry partner’s facilities and event owners. The quickly-growing availability of Threshold Virtual Tours will support Sports ETA members in the expansion of their existing digital efforts, providing a new kind of interactive content to help drive online sports and event bookings.

“We’re excited to partner with the leading trade association in the sports events and tourism industry,” said Daniel Kraus, CEO of Threshold 360. “Sports ETA will be an invaluable partner for us in helping deliver the best of sports destination experiences online, and provide options in a market where visual understanding of sports facilities and related hospitality options is more important than ever.”

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Sports ETA and EventConnect announce the first-ever live business dashboard for the sports events and tourism industry

The EventConnect Pulse powered by Sports ETA will provide key industry insights for destinations and events rights holders alike to reference as they develop business plans. The dashboard includes year-over-year data: Travel registrations, average night stays in U.S. hotels, average nightly hotel rate, a heat map of the United States where events are being held and the number of events being held by event type, among other insights.

The dashboard is available here.

Check out the first quarterly report now.

“The EventConnect Pulse powered by Sports ETA is the only real-time tracker of key metrics for the sports events and tourism industry,” said Al Kidd, President of CEO of Sports ETA. “It is important for our industry to track trends and capitalize on opportunities to make better business decisions, especially during post-pandemic recovery.”

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Sports ETA and Ohio University Partner to offer Masters Certificate in Sports Gambling Education

In partnership with Ohio University’s Sports Gambling Education program, Sports ETA is offering its members a new education offering in the fast-moving legalized sports betting industry.

The Masters Certificate in Sports Gambling Education, comprising three online courses, will help sports events tourism leaders understand the landscape of legalized sports gambling and how to best leverage it. A 15% discount on tuition will be offered to Sports ETA members and industry partners. To learn more about the program, visit sportsgamblingeducation.com.

“Sports ETA provides ongoing education that is important to the sports events tourism industry,” said Al Kidd, CEO & President of Sports ETA. “Our partnership with Ohio University’s Sports Gambling Education program will provide our industry with the knowledge they need to leverage this game-changing industry of legalized sports gambling.”

“Managing the issues surrounding legalized sports betting in the United States is a complex task,” said Jim Kahler. “That’s why Ohio University has partnered with US Integrity and Cyanna Education Services to deliver a new online program for SGE: Sports Gambling Education. Subject matter experts from the gaming industry, college athletics, higher education and more have joined to deliver an exciting online program for legalized sports gambling awareness.”

This program will benefit college athletics departments, professional sports organizations, legal professions, event directors and more

Learn More Here.