2016 NASC Sports Event Symposium Sponsor Prospectus_Final

24th APRIL 3-7, 2016

NASC Sports Event Symposium DEVOS PLACE CONVENTION CENTER

SPONSOR PROSPECTUS www.SportsCommissions.org/Symposium

Produced by

Hosted by

The NASC Sports Event Symposium is the annual meeting for the only non-profit association for the sport tourism industry and the most credible source for industry research and best practices. For more than 20 years, the Symposium has been designed for sport tourism professionals by sport tourism professionals. Through a combination of industry-leading educational and business development opportunities, serious-minded professionals who attend the Symposium learn how to produce measurable ROI for their organization and advance their careers in the industry.

The NASC Symposium offers sponsors the chance to directly connect with its target audience through a fully integrated marketing and promotional platform designed to help achieve specific business objectives and produce measurable results.

The NASC will help sponsors design and activate* a winning game plan by utilizing specific marketing and promotional assets – before, during, and after the Symposium. *All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.

Get in the Game of attendees rate the NASC Symposium as

93% excellent or good 95%

of attendees would recommend the NASC Symposium to a colleague

94% of 2015 attendees plan to attend in 2016

Contact Lori Gamble, Associate Executive Director, to develop your customized sponsorship package at Lori@SportsCommissions.org or 513.842.8309.

Visit www.SportsCommissions.org/Symposium for more information on the 2016 NASC Sports Event Symposium.

WHO ATTENDS

ATTENDEES BY JOB TITLE OR FUNCTION President or CEO – 18% VP – 8%

Destinations - Sports commissions, chambers of commerce, convention and visitors bureaus (CVBs), destination marketing organizations (DMOs), facilities/ venues, parks and recreation departments, and other organizations that host sports events.

Event Owners - Sports organizations and associations, national governing bodies (NGBs), and other companies that bid out and award sports events to which they own the rights.

Vendors - Hotel brands, publications, housing services, insurance companies, consulting firms, universities, third parties, etc. that provide products/services to the industry.

Manager – 25% Sales Representative – 16% Coordinator – 4%

ATTENDEES BY ORGANIZATION TYPE Destinations – 643 Vendors – 119 Event Owners – 183

Showcase your products and services

SYMPOSIUM STATS

to 1,000 sport tourism decision

• 1,000 serious-minded sport tourism professionals attend the NASC Symposium • 97% are decision-makers for their organization • 320,997 page views • 221,848 emails distributed • 9,500 pre-scheduled business appointments

makers in just three short days

1

Director – 29%

24th Annual NASC Sports Event Symposium

April 3-7, 2016

Grand Rapids, MI

2016 SCHEDULE *Subject to change.

Monday, April 4

7:00 a.m. – 7:00 p.m.

7:00 a.m. – 11:00 a.m.

11:00 a.m. – 7:00 p.m.

12:00 p.m. – 4:00 p.m.

7:30 p.m. – 8:30 p.m.

8:30 p.m. – 11: 00 p.m.

Tuesday, April 5

7:00 a.m. – 7:00 p.m.

7:00 a.m. – 10:45 a.m.

11:00 a.m. – Noon 12:15 p.m. – 2:15 p.m.

2:30 p.m. – 5:00 p.m.

4:30 p.m. – 5:30 p.m.

7:00 p.m. – 11:00 p.m.

Wednesday, April 6

7:00 a.m. – 7:00 p.m.

8:00 a.m. – 9:30 a.m.

10:00 a.m. – 11:45 a.m.

Noon – 1:30 p.m.

1:45 p.m. – 2:30 p.m.

2:45 p.m. – 3:30 p.m.

3:45 p.m. – 5:15 p.m.

4:45 p.m. – 5:45 p.m.

7:00 p.m. – 10:00 p.m.

Thursday, April 7

7:00 a.m. – 1:00 p.m.

8:00 a.m. – 8:45 a.m.

8:30 a.m. – 9:30 a.m.

9:00 a.m. - 11:00 a.m.

11:30 a.m. – 1:00 p.m.

Registration NASC Sports Legacy Fund Community Service Project Exhibitor Set-Up CSEE New Member and First Time Attendee Networking Reception Basketball Championship Viewing Party Registration “Breakfast & Breakouts” NASC Sports Marketplace Opening General Session Luncheon NASC Sports Marketplace Appointments Happy Hour in the NASC Sports Marketplace Opening Party at Van Andel Arena Registration NASC Business Meeting Breakfast NASC Sports Marketplace Keynote Luncheon Education Sessions Education Sessions NASC Sports Marketplace Appointments Happy Hour in the NASC Sports Marketplace and Sports Legacy Raffle/Auction NASC Hall of Fame Event Registration NASC Board of Directors Meeting Grab-n-go Breakfast in the NASC Sports Marketplace NASC Sports Marketplace Appointments Closing General Session Luncheon

Premier Sponsor $15,000

Official Sponsor $10,000

General Sessions

3 available

Education Sessions

Grab-n-go Breakfasts

2 available

CSEE

Championship Basketball Viewing Party Happy Hour in the NASC Sports Marketplace Event Owner Refreshments Event Owner Travel

First Time Attendee Reception 2 available

NASC Sports Marketplace Aisle Signs Daily Refreshments Wi-Fi

Mobile App

Meet-Ups in the NASC Sports Marketplace

Registration

Hotel Room Keys

Name Badges and Lanyards Appointment Countdown Clock Rest and Recharge Lounge

Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309

2

SPONSORSHIP OPPORTUNITIES PREMIER SPONSOR - $15,000

BENEFITS

GENERAL SESSIONS (3 available)

2016 Membership

1

Registrations

4

Increase visibility and build presence with the opportunity to reach the full Symposium audience. General Sessions provide attendees with the best the Symposium has to offer. Sessions include keynote presentations, updates on industry trends, presentation of member awards, formal association business and are a must-attend for any serious minded professional in the industry. NASC provides all session audio visual production and food and beverage. Sponsorship includes welcome remarks (up to 5 minutes to engage audience), logo recognition on screen before and after session, room signage, VIP reserved seating for registered company representatives and key customer attendees.

ACTIVATE! • Produce high quality video message for welcome remarks • Sponsor giveaways and/or collateral in ballroom • Provide custom branded speaker gifts • Raffle and/or contest for session attendees • Custom branded centerpieces or linens • Opportunity to provide enhanced menu selections

iscounted registration rates for D members of state associations*

10%

Logo recognition Social media mentions

6

Official program advertisement

Full

NASC Playbook advertisement

Full

VIP appointments Tickets to private function 4 with event owners Recognition as sponsor on name badge Mic time or video (when applicable) * State association sponsors may extend discounts to the first attendee of each of its member organizations.

GRAB-N-GO BREAKFAST (2 available)

These quick and easy meal functions provide attendees with the perfect place to start the day. Grab a quick bite to eat with colleagues and clients, then, head to your first education session or marketplace appointment.

NASC provides light, easily transportable breakfast options, seating and easel signage.

ACTIVATE! • Sponsor giveaway and/or collateral on tables • Sponsor banners/signage • Raffle and/or contest • Custom branded “take out” containers and/or stickers for existing containers/bags • Custom branded centerpieces or linens • Opportunity to provide enhanced menu selections

*All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.

3

24th Annual NASC Sports Event Symposium

April 3-7, 2016

Grand Rapids, MI

BASKETBALL CHAMPIONSHIP VIEWING PARTY

This cash-bar reception, held off-property, is for all attendees arriving on Monday who are looking for a fun atmosphere to watch the national championship basketball game. Approximately 500 attendees are expected at one of Grand Rapids’ hottest entertainment venues! NASC provides the venue and easel signage. Sponsor may provide welcome/ promotional remarks to reception attendees.

ACTIVATE! • Sponsor giveaway and/or collateral on tables • Sponsor banners/signage • Raffle and/or contest • Opportunity to provide complimentary menu selections or specialty drinks

HAPPY HOUR IN THE NASC SPORTS MARKETPLACE (2 available)

These happy hours, held in the NASC Sports Marketplace, offer attendees an opportunity to wind down during their afternoon appointments before setting off to the evening activities. Happy Hours are highly attended events by destinations and event owners alike. NASC provides one-hour hosted bar, light appetizers, and easel signage. Sponsor may provide welcome/ promotional remarks to happy hour attendees.

ACTIVATE! • Sponsor giveaway and/or collateral on buffet tables and bars • Sponsor banners/signage • Raffle and/or contest • Custom branded centerpieces or linens on buffet tables • Opportunity to provide enhanced menu selections or specialty drinks

EVENT OWNER REFRESHMENTS

Event owners spend several hours each day seated in NASC Sports Marketplace. This sponsorship provides the opportunity for the sponsor to cater to this key attendee category. NASC provides each event owner one refreshment package per day (standard NASC refreshment package includes bottled water and mint tins). Refreshments will be delivered each morning in a special package designed and produced by the NASC and will include the Symposium logo and sponsor logo.

ACTIVATE! • Sponsor giveaway and/or collateral within refreshment package • Raffle and/or contest • Custom branded packaging for refreshments (i.e. coolers) • Opportunity to provide enhanced refreshment selections or specialty drinks

Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309

4

EVENT OWNER TRAVEL (2 available)

Event owners may apply for travel assistance to attend the NASC Symposium.

Qualified event owners receive airfare, ground transportation, and hotel accommodations. Sponsorship of event owner travel provides sponsor exclusive access to this key attendee category and includes name recognition on travel assistance event owner registration form and logo recognition on ground transportation and in-room signage.

ACTIVATE! • Provide one in-room amenity to all registered event owners (date selection of in-room amenity drop will be first come, first serve) • Airport welcome and ground transportation ride-alongs with up to 10 event owners participating in event owner travel program • Sponsor giveaway and/or collateral in ground transportation vehicle for event owners participating in event owner travel program • Provide selected event owners travel amenity in advance of NASC

MOBILE APP

The NASC Symposium Mobile App is one of the main sources for information.

All conference information, including NASC Sports Marketplace appointment schedules, is available on the Mobile App. Symposium logo and sponsor logo on mobile app splash screen. Sponsor banner ad and Symposium banner ad rotate on the Mobile App home screen - where smart phone and tablet users on all platforms go for instant Symposium data. All easel signage used throughout DeVos Place will include logo recognition as Mobile App sponsor and QR code to download the app to attendees’ mobile devices.

ACTIVATE! • In-App contests are available for purchase through Mobile App vendor • Attendee giveaway distributed in registration bag tied to mobile device (i.e. screen cleaner, adhesive business card holder, mobile device charger)

REGISTRATION

Located in a central, high-traffic area, this is the main gathering location for registration and general convention information. Greet more than 1,000 attendees upon their arrival to the NASC Sports Event Symposium, and capture their attention throughout the conference and socialize between programmed events. All aspects of registration, including counters, seating, tables and recyclable registration bags, will be designed and produced by the NASC and will include the Symposium logo and sponsor logo.

ACTIVATE! • Opportunity to invest in upgraded registration bag • Provide registration volunteers during peak hours to help welcome attendees • Sponsor giveaways and/or collateral on tables in registration area • Sponsor giveaways and/or collateral in registration bags • Sponsor banners/signage in registration area

5

24th Annual NASC Sports Event Symposium

April 3-7, 2016

Grand Rapids, MI

NAME BADGES AND LANYARDS

Attendee name badges are their credentials for accessing the entire event.

Combined with the credential lanyard, your brand will be front and center with every interaction among participating executives! More than 1,000 name badges and lanyards will be distributed to all attendees, staff, volunteers, speakers, media, and guests. Name badges and lanyards will be designed and produced by the NASC and will include the Symposium logo and sponsor logo.

ACTIVATE!

• Raffle and/or contest (i.e. golden lanyard) • Custom branded message attached to credential for up to 50 attendees in your key demographic/top prospects • Upgraded lanyard and/or name badge holder

APPOINTMENT COUNTDOWN CLOCK

The appointment countdown clock is used to help facilitate prompt transitions between NASC Sports Marketplace appointments and to gently remind attendees and exhibitors that their pre-scheduled appointment has come to an end.

NASC provides the countdown clock, including Symposium logo and sponsor logo, which will be projected onto a surface visible throughout the NASC Sports Marketplace. Sponsor may provide welcome/promotional remarks at the start of each NASC Sports Marketplace appointment session.

ACTIVATE!

• Raffle and/or contest • Provide appointment timers with sponsor logo (one per event owner and exhibitor appointment schedule) • Opportunity to custom brand appointment clock sounds

REST AND RECHARGE LOUNGE

Attendees reenergize at the Rest and Recharge Lounge, which is located near high-traffic area of Registration. NASC will provide a basic charging unit for mobile devices with Symposium logo as well as massage therapists for designated hours throughout the conference. NASC will also provide the seating arrangements, table clings, and easel signage.

ACTIVATE!

• Sponsor giveaway and/or collateral on tables • Sponsor banners/signage around Rest and Recharge Lounge • Raffle and/or contest • Upgrade charging unit to include TV monitor to run custom video • Floor clings with custom branded message underneath massage chairs • Massage therapists in sponsor apparel

*All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.

Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309

6

SPONSORSHIP OPPORTUNITIES OFFICIAL SPONSOR - $10,000

BENEFITS

EDUCATION ROOMS

2016 Membership

1

Registrations

3

Increase visibility and build presence through sponsorship of NASC’s educational programming! Align your company with the topics, trends and insights presented at one of these knowledge sessions (preferences based on a first-come, first-served basis). Sponsorship includes welcome remarks (up to 2-minute company/product promotion), introduction of speakers, logo recognition on screen before and after session, and room signage.

ACTIVATE! • Produce high quality video message for welcome remarks • Sponsor giveaways and/or collateral in education room • Provide custom branded speaker gifts • Raffle and/or contest for session attendees

CSEE MODULE

iscounted registration rates for D members of state associations*

5%

Logo recognition Social media mentions

3

Official program advertisement

Half

NASC Playbook advertisement

Half

Tickets to private function 3 with event owners Recognition as sponsor on name badge Mic time or video (when applicable) * State association sponsors may extend discounts to the first attendee of each of its member organizations.

Increase visibility and build presence through sponsorship of NASC’s signature professional development offering, the Certified Sports Event Executive (CSEE) credential. CSEE is the sport tourism industry’s only certification program. Approximately 300 serious-minded professionals working toward earning or maintaining their certification attend this session. Sponsorship includes welcome remarks (up to 2-minute company/ product promotion), introduction of speakers, logo recognition on screen before and after session, and room signage.

ACTIVATE! • Produce high quality video message for welcome remarks • Sponsor giveaways and/or collateral in education room • Provide custom branded speaker gifts • Raffle and/or contest for session attendees

7

24th Annual NASC Sports Event Symposium

April 3-7, 2016

Grand Rapids, MI

APRIL 27-30, 2015 WISCONSIN CENTER

OFFICIAL SOUVENIR CONFERENCE PROGRAM

The NASC Symposium Official Souvenir Conference Program is a favorite source for information on-site. All key conference information is available in the official program. Sponsor receives logo recognition on the front cover as official souvenir program sponsor and full-page, fourcolor advertisement placement on inside front cover. More than 1,000 printed copies of our high-quality, professionally designed program are distributed in the registration bag, and the digital version is available on the NASC website post-conference.

ACTIVATE! • In-program raffle and/or contest (i.e. printed scavenger hunt, word find, Sudoku)

•

MILWAUKEE, WI

NASC Sports Event Symposium Official Program Sponsored by

www.SportsCommissions.org/Symposium

Produced by

Hosted by

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FIRST TIME ATTENDEE RECEPTION

This private reception, held off-property, is for new NASC members and first time Symposium attendees. Attendees also include the NASC Board of Directors and Mentoring Committee. Approximately 300 attendees are expected at one of Grand Rapids’ hottest entertainment venues! NASC provides the venue, food and beverage, and easel signage. Sponsor may bring up to 3 representatives to network with and provide welcome/ promotional remarks to reception attendees.

ACTIVATE! • Sponsor giveaway and/or collateral on tables • Sponsor banners/signage • Raffle and/or contest

NASC SPORTS MARKETPLACE AISLE SIGNS

NASC Sports Marketplace Aisles are designated with numbered signage to keep attendees from wandering off-track. Professionally produced and prominently displayed, these 4’ by 8’ full-color and double-sided signs are visible throughout the NASC Sports Marketplace. Aisle signs will be designed and produced by the NASC and will include the sponsor logo.

ACTIVATE! • Sponsor banners/signage in designated areas of the NASC Sports Marketplace • Floor clings

*All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.

Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309

8

DAILY REFRESHMENTS (2 available)

Symposium attendees are treated to daily light refreshments, including regularly refreshed coffee, infused waters, and one afternoon snack item at convenient locations throughout the DeVos Place Convention Center. NASC provides food and beverage and easel signs.

ACTIVATE! • Sponsor giveaways and/or collateral on buffet tables • Custom branded centerpieces or linens on buffet tables and/ or coffee and water stations • Opportunity to provide enhanced menu selections

WI-FI

Complimentary Wi-Fi will be made available throughout the DeVos Place Convention Center. Sponsorship of Wi-Fi internet access offers a unique opportunity to deliver your company’s message directly to attendees. Gain enhanced exposure through this critical channel by incorporating your brand into the NASC Sports Event Symposium internet splash page. All easel signage used throughout DeVos Place will include logo recognition as Wi-Fi sponsor.

ACTIVATE! • Provide custom designed internet splash page • Raffle and/or contests promoted on customized splash page

MEET-UPS IN THE NASC SPORTS MARKETPLACE

Comfortable seating will be available in designated areas of the NASC Sports Marketplace. Meet-Ups will be promoted as THE place to “meet up” with clients and colleagues to do business when they do not have scheduled appointments. NASC will provide the seating arrangements, table clings, and easel signage.

ACTIVATE! • Sponsor giveaway and/or collateral on tables • Sponsor banners/signage around Meet-Ups • Raffle and/or contest

HOTEL ROOM KEYS

Approximately 3,000 hotel room key cards will be distributed to attendees staying at each official Symposium hotel. Key card will be designed and produced by the NASC and will include the Symposium logo and your sponsor logo.

ACTIVATE! • Customized room key card holder • Table tent or mirror cling in hotel room • In-Room amenity for selected or all attendees *All activation components not specifically outlined in sponsorship descriptions are the expense of the sponsor, including any shipping costs, and must be met with NASC approval.

9

24th Annual NASC Sports Event Symposium

April 3-7, 2016

Grand Rapids, MI

ADDITIONAL OPPORTUNITIES MARKET SEGMENT MEETINGS The NASC Market Segment Meetings create an opportunity for destinations of similar market size and organization structure to conduct open and honest dialogue about matters of importance to attendees.

These are advanced level discussions among seriousminded professionals in the sport tourism industry.

CSEE Since its inception in 2002, CSEE has been the only certification available for experienced sports event professionals seeking continuing education and professional development in the field of sports tourism. The NASC Staff and Professional Development committee develop curriculum for each module.

WEBINARS Best Practices Webinars focus on a trend or topic that is relevant and timely. Led by industry experts, the webinars are an educational tool that present solutions for sports event professionals with a common theme of industry best practices for a specific issue. After 15-20 minute presentations, participants engage in Q&A sessions to get answers to tough questions and are able to take away ideas they can execute immediately.

During Event Webinars, event owners share information about their organization, sport(s) and events with 50+ cities interested in learning more about what it take to host an event. Webinars are about 30 minutes with time built in for Q & A.

NASC SPORTS LEGACY FUND

The NASC Sports Legacy Fund awards an annual grant and sports equipment donation to an organization in need in the host city of the NASC Symposium.

Originally developed by the St. Petersburg/ Clearwater Sports Commission as an equipment donation program, the Sports Legacy Fund is a way for members of the sports tourism community to make a personal and lasting impact on sports programs and initiatives that serve the underprivileged throughout the country. An emphasis is placed on donations to not-for profit organizations that provide individuals, particularly at-risk youth, veterans, or physically or intellectually disabled individuals, opportunities to participate in sport and encourage healthy lifestyles. This contribution is part of the legacy the NASC leaves in each host city.

NASC MEMBER AWARDS

The annual NASC Member Awards recognize the outstanding achievements of our members and are presented at the NASC Sports Event Symposium each year. Member Awards are the highest honor an organization or individual in the sports tourism industry can receive as they are created and awarded by industry peers.

NASC HALL OF FAME

The most distinguished honor a sport tourism professional may receive, only those who have exemplified outstanding achievement throughout their careers will be inducted into the NASC Hall of Fame.

Chosen by their peers and approved by the NASC Board of Directors, the first class of inductees will be announced at the 24th annual NASC Sports Event Symposium during a special event presently scheduled for Wednesday evening, April 6, 2016.

September 2014

PRINT/DIGITAL ADVERTISING

Inside this issue: NASC Board of Directors Summer Retreat Recap

NASC Playbook

Quarterly publication mailed to each member organization.

Content includes association updates, member news, and industry trends and best practices for the sport tourism industry.

NASC Webinars: Your Chance to Learn More About Your Industry A Look Back at the 2014 Sports Commissions Addressing Our Nation’s of the Year Inactivity Pandemic Are You Ready for a Crisis?

By Heather Petri, USA Water Polo Olympic Gold Medalist and PHIT America Ambassador

Register Now for the 23rd Annual NASC Symposium

From an early age, being active

has been a huge part of my life.

NASC Sports Legacy Committee Announces I got hooked on swimming as a 2015 Beneficiary child but later took up water polo, which led me to four Olympic medals and three world

NASC Celebrateschampionship its Long-Time Members victories.

Sports gave me so much more

than just a place to compete – it gave me a place to grow as a person. Participating on a team is a great way for young people to learn dedication, patience and resiliency.

®

®

Having a goal and working with teammates to achieve it is my favorite part of competing in sports. Winning an Olympic gold medal during the 2012 Summer Olympics in London was the greatest joy of my life – and I accomplished that goal with my teammates and friends.

Though very few athletes will reach this pinnacle, I feel everyone can achieve that feeling of pure joy through sports.

However, not everyone is fortunate enough to be shown the importance of staying active at such a young age. We are currently in the midst of an inactivity epidemic in this country and, if we don’t act soon to reverse its effects, there will be serious long-term consequences.

Inside

If this trend is allowed to go unchecked, the results will be disastrous. Already the cost of obesity-related medical expenses is above $150 billion per year and there is serious concern that the prevalence of obesity will soon become a threat to national security.

During meetings with lawmakers, our discussions centered around two crucial pieces of legislation to “Get America Moving” – the Carol M. White Physical Education Program (PEP) and the Personal Health Investment Today (PHIT) Act.

A fourteen-year Federal program, PEP funds a competitive grant that awards school districts and community based organizations resources to provide students with quality, innovative physical education. The PHIT Act would change current Federal tax law to allow for the use of pre-tax dollars to cover expenses related to sports, fitness and other physical activities. Both programs would be fiscally responsible as the World Health Organization estimates every $1 the U.S. invests in physical activity saves $3.20 in future medical costs.

Courtesy of USA Water Polo

After the event, I was approached to become an ambassador of PHIT America, a non-profit education and advocacy organization dedicated to fighting the inactivity and obesity epidemics. After learning more, it was a slam dunk for me to get involved. Its message is to show Americans how easy it is to be fit and healthy through regular exercise and participation in sports – two things I feel strongly about.

At a time when more people are watching sports than ever before, it is our responsibility to come together and make fitness and healthy lifestyles a priority. We need to focus considerable effort and investment on making sports and fitness participation more relevant in the minds of consumers. PHIT America believes the best way to fight the inactivity crisis is through education on the importance of staying active to improve the overall health of the country.

My active lifestyle has taken me so many places; from childhood swim team practice at my neighborhood pool to hearing the “Star Spangled Banner” play in London as I was awarded an Olympic gold medal – I owe so much to sports. I encourage you to think about what sports and activity have given you. I bet it’s something worth sharing.

A member of the USA Water Polo National Team, Heather Petri is a four-time Olympic medalist and three-time world champion.

Your Reso

GET IN THE GAME eNews

ue:

Courtesy of USA Water Polo

#SportsTourism 6

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2015 Memb er Aw Recor ard Wi d nners Seriou Turnout at Annou s-Mind 20 nced ed Spo 15 NASC Memb Sym rts Tou ership rism Pro posium wit Elects fessio h You Spo 2015 nals In 945 -2016 Contin ke, and We Attend NASC uing Edu ance Board Listen ed: of Dir cat An Ins ion Cur Ou ectors ider’s riculum r Certificat Guide ion Is Cha How to Gra nging and to Pre nd Ra pare for pids Major Footba ll Eve nts

In 2013, I spoke to Congressional members at “National Health Through Fitness Day” on Capitol Hill in Washington, D.C. about the rise of inactivity and the resulting health issues. The event, which is organized by the Sports and Fitness Industry Association and PHIT America, was a great success. Industry executives and celebrity athletes like me were able to sit down with more than 120 political leaders to lobby for legislation to increase physical activity in our country.

At this time, nearly 28 percent of Americans – that’s 80 million people – are completely inactive. This means they don’t participate in any physical activities at any

Your Resource for the Sports Tourism Industry

June 20

point during the year. What’s worse, this number has grown steadily over the past decade. Inactivity is a prime contributor to America’s status as the most obese country in the world. Currently, the Center for Disease Control reports 68 percent of Americans are either overweight or obese.

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Delivered to 2,400 sports tourism professionals’ inbox each week, Get in the Game eNews includes articles relevant to industry.

Contact Lori Gamble, to develop your customized sponsorship or exhibitor package at Lori@SportsCommissions.org or 513.842.8309

10

24th Annual NASC Sports Event Symposium

April 3-7, 2016

Grand Rapids, MI

Presorted Std U.S. Postage

PAID

9916 Carver Rd., Suite 100 | Cincinnati, OH 45242

Cincinnati, Ohio Permit No. 00000