Celebrate Fairfax Partnership Programs

CELEBRATE FAIRFAX Partnership Programs

2017

3 6 t h A n n ive rsary

BEST

FAMILY-FRIENDLY

FESTIVAL

Producer & Host of Northern Virginia’s Largest Festivals

36

Y E A R S

25

Y E A R S

275 Y E A R S

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OVERVIEW

Celebrate Fairfax, Inc. (CFI), a 501(c)(3) nonprofit organization, is proud to offer unique benefits and opportunities to our Official Partners. With this comes exclusive benefits, branding, and outreach at our signature events and programs.

YEAR-ROUND

JUNE 9-11

SEPT. 30 - OCT. 1

IMPRESSIONS 2,500,000+

IMPRESSIONS 300,000+

DIRECT SUPPORT $40,000+

ATTENDANCE 75,000+

ATTENDANCE 20,000+

EDUCATIONAL PROGRAMS

PROGRAMS/ACTIVITIES

COMMUNITY AND

Each event has the ability to be customized to meet your specific business needs.Our ability to connect you to other local businesses within our community is at your full disposal.

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FESTIVAL

PROGRAMS & ATTRACTIONS

JUNE

TICKET The Celebrate Fairfax! Festival is the premier event of its kind in the region. Part music festival and part county fair, Celebrate Fairfax! offers guests memorable experiences and sponsors unique opportunities to achieve their marketing and outreach goals.

$15 adults; $5 youth; $25 Carnival hand stamp

9 -1 1

FAMILY & EDUCATIONAL PROGRAMS • Innovation Health Children's Avenue • Fairfax Express Train Ride • STEAM Works • Robotics Pavilion • Toddler Inflatables • Musical Instrument Petting Zoo • Public Safety Zone (Fire Trucks, Police Cars) • Wiggle Car Village

• Petting Zoo • Kids Crafts • Thomas the Tank Engine Tables • Pony Rides • National Capital Trackers Train Display • Inova Family Care Center • Emerging Artist Showcase

STAGES & SHOWS

VIP & UNIQUE PROGRAMS

ATTRACTIONS & SPECIAL EXHIBITS

• Bud Light Main Stage • Cox Rocks! Stage • Shock Top Rock Stage • Fairfax Corner Community Stage • The Vintage • Wegmans Uncorked • The Garden (Craft Beer & Silent Bands) • Inova Children's Hospital Family Stage • Comedy Hypnotist Shows • Fairfax County DockDogs Championship

• Silent Disco • The Sunday Brew • Celebrate Fairfax! 5K Race • iHeart Party Pit • Party on the Patio • VIP Platinum and VIP Gold Experiences • Tastes of Virginia Wine Tasting • The Grapevine Wine Bar • Life-Sized Lawn Games • On-site Corporate Events

• Nightly Leidos Fireworks • Carnival • Kidway Midway • Great American Wheel • Free Water from Fairfax Water • Community Expo (Nonprofit Orgs) • Scavenger Hunt • Virginia LOVE Display • Festival Photo Spots

BRANDED OPERATIONS AREAS • Admission Gates • Golf Cart Branding • Lost Parents • Special Guest Program • Merchandise Program

• Recycling Program • First Responder Canteen • Volunteer Hospitality • Sign Language Interpreters • Festival Maps

CELEB RATEFA IRFAX.C O M

FAIRFAX COUNTY GOVERNMENT CENTER 12000 GOVERNMENT CENTER PARKWAY, FAIRFAX, VA 22035

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KIDSFEST

PROGRAMS & ATTRACTIONS

Fall for Fairfax KidsFest, celebrating its 25th anniversary in 2017, is the perfect event for young families.

Free to attend, KidsFest is a 2-day celebration of the Fall season, and includes educational, environmental, public safety, health-related programs, and offers sponsors outstand targeted outreach and branding.

TICKET

Admission is FREE to the public!

SEPT. 30 & OC T. 1

PREMIUM PROGRAMS • Kidway Midway • Fairfax Express Trackless Train • Kids Inflatables • Bungee Tramp • Pony Rides • Scarecrow Making • Pumpkin Painting

FREE ATTRACTIONS • Innovation Health Family Stage • Cox Community Stage • Inova Healthy Play Zone • Wiggle Car Village • Pumpkin Bowling • Maze • Petting Zoo

• Toddler Inflatable • Model Trains • Festival Foods • Train Tables • Exhibit Areas • Community Showcase • Fairfax Recycles

• Instrument Petting Zoo • Kids Crafts • Scarecrow Competition • County Corner Featuring Public Safety Displays

DIGITAL & OPERATIONAL BRANDING • Facebook Live Videos • Volunteer Recruitment Campaign

• Admission Gates • Special Guest Program • Volunteer Hospitality

FallForFairfax.com

FAIRFAX COUNTY GOVERNMENT CENTER 12000 GOVERNMENT CENTER PARKWAY, FAIRFAX, VA 22035

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COMMUNITY PARTNERSHIPS

CFI’s Mission of Celebrating Fairfax County and its Communities is accomplished through three areas of focus, including Educational, Celebration, and Community priorities. CFI’s Community Partners believe in celebrating our community champions, developing initiatives that inform and educate our citizens, and that build greater capacity for nonprofit and government agencies serving Fairfax County’s 1.15 million people. Community Partners receive benefits tailored to their own outreach objectives, and often new initiatives can be developed based upon mutual areas of focus.

EDUCATIONAL PRIORITIES • Community Spirit Scholarship Program • Emerging Artists Scholarship Program • STEAM Activity Development & Implementation • Growth of CFI Internship Initiative

• Capacity-Building Event Planning Education Programs for Area Nonprofit and Government Agencies

COMMUNITY PRIORITIES • Salute to the Lords & Ladies Fairfax • Special Guests Program (providing more than 1,000 complementary admissions to low-income families)

• Grants to Community Nonprofit Organizations (supporting CFI mission objectives) • Community Engagement Programs • Social Media Campaigns to Support Community Events

CELEBRATION PRIORITIES • Festival Sneak Peek for County Employees • Creation of Kids Club • Enhancement of CFI Volunteer Programs • Festival Recycling and Green Initiatives

• Support of Sign Language Interpreters for CFI Events • Certified Volunteer Program • Festival Kick-off and Thank You Events

CelebrateFairfax.com/Community 005

EVENT

DEMOGRAPHICS

Marital Status

64% 18%

Married 56% Single 37%

Ethnicity

Divorced 7%

9%

.3% .3% 4%

.4%

1%

3%

AMERICAN INDIAN/ALASKA NATIVE

WHITE/HISPANIC

ASIAN/PACIFIC ISLANDER

BLACK/NON-HISPANIC

BLACK/HISPANIC

WHITE/NON-HISPANIC

BLACK/MIDDLE EASTERN

OTHER

WHITE/MIDDLE EASTERN

% Reside In

71% FAIRFAX COUNTY 4.9% ARLINGTON COUNTY .4% FAUQUIER COUNTY 5.9% LOUDOUN COUNTY 2.1% MONTGOMERY COUNTY 7.3% PRINCE WILLIAM COUNTY 1.9% WASHINGTON DC

Annual Household Income

3.8% ELSEWHERE IN VA 2.3% ELSEWHERE IN MD .4% ANOTHER STATE

Plan to Return

Those who attend, intend to return 98% Rated festival Outstanding 95% Those who attended multiple years 78%

Average Hours At Festival

Less Than $25,000

5% 7%

$25,000 - $50,000

13%

$50,000 - $75,000

19%

$75,000 - $100,000 $101,000 - $150,000

27%

$151,000 - $200,000

15%

More Than $200,000

14%

Less Than 1 Hour 1 - 2 Hours

1% 4%

3- 4 Hours

36%

5 - 6 Hours

34%

7 - 8 Hours 9 - 10 Hours

10% 6%

11 - 12 Hours

5%

13 - 14 Hours

2%

Over 16 Hours

2%

*Data collected from 2016 Celebrate Fairfax! Festival

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REACH

& IMPRESSIONS

Celebrate Fairfax.com 167,671

FallFor Fairfax.com 126,469

Total Sessions

Unique Visitors

13,485

127,554

Likes

Advertising Impressions

7,046

1,457,621

Advertising Impressions

Advertising Click-Throughs

657,678

5.52%

522,748

Total Sessions

485,533

3,142

Advertising Impressions

944

Advertising Click-Throughs

117,005

88,718

Radio Promo Spots

Organic & Boosted Post Reach

75+

TV Promo Spots

15

Live Liners/Morning Drive

Engagements

TV Promo Spots

7,301

400

Radio Promo Spots

100+

Local Cable System

Sandwich Boards & Bus Shelter Signage 87 Locations on major roads throughout Fairfax County

26,872

50

Likes

164,493

Total Page Views

150+

Organic & Boosted Post Reach Engagements

19,231

Unique Visitors

12,077

CTR

Advertising Reach

27,923

Total Page Views

Direct Email Campaign Combined Reach

655,860

Advertising Impressions

303

Deals Purchased

Sandwich Boards & Bus Shelter Signage 25 Locations on major roads throughout Fairfax County

37,795

Views of :30 Spot

13,100

Direct Email Campaign Combined Reach

75%

Viewed Spot to Completion

STREAMING

ADVERTSEMENTS

200

Click-Throughs

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PARTNERSHIP

BUSINESS MEMBERSHIPS

$3,500

$1,750 BUSINESS MEMBERSHIP

OR BUSINESS MEMBERSHIP PLUS What's the Plus?

It's the Business Membership, plus so much more. All of the benefits of the Business Membership with an additional:

A Business Membership provides businesses with the best opportunity to activate their brand on-site at CFI events.

Benefits Include: • • • • • •

Celebrate Fairfax! Festival Exhibitor Space Fall For Fairfax KidsFest Exhibitor Space Tickets for Working Staff Invitation to Pre & Post Festival Events Onsite Parking & Admission Pass (4 People) Invitation to the CFI Salute to the Lords and Ladies Fairfax • (1) 10x10 Tent • (2) Chairs • (2) Parking Passes

• • • • • •

Upgrade to a 20' Wide Space Tent Sidewalls Electrical Power Supply Lighting (for CF! only) Supporting Level Sponsorship Benefits Access to the VIP Skybox at the Bud Light Main Stage Concert of Your Choice • Mention and Hyperlink on Festival Website • Special Signage to Spotlight your Exhibit • (10) Bonus Festival Tickets

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PARTNERSHIP PROGRAMS & EVENTS

UNIQUE ACTIVATION STRATEGIES Join our Partnership Program & take advantage of all that your membership has to offer.

CELEBRATE FAIRFAX! FESTIVAL SPONSORSHIP

KIDSFEST SPONSORSHIP

With investments at many levels, Celebrate Fairfax! partnerships provide your business with access to an estimated 75,000 people on-site in June. From VIP access to the Skybox to unique programming to get the attention of your customer, Fairfax’s largest festival will be sure to meet your organization & promotional needs.

Like the Celebrate Fairfax Festival, KidsFest offers a wide range of programming & benefits to showcase your business to the 20,000 people who attend the two-day event. This family focused festival continues to evolve; adding new sponsored activated that create positive brand associations.

LET US DESIGN A CUSTOM STRATEGY FOR YOUR BUSINESS

PRICING RANGES FROM $2,000 - $25,000

DISCOUNTS FOR PARTICIPATION AT BOTH EVENTS

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CUSTOM ACTIVATION STRATEGIES TO FIT YOUR BUSINESS

Celebrate Fairfax, Inc has several opportunities throughout the year to strategically activate your brand.

Becoming a partner at one or more of our events will allow us to create a custom package that meets your unique organizational goals. As Northern Virginia Magazine's "Best Family-Friendly Festival," we are committed to providing our partners with a premium festival experience and to form long lasting relationships.

CUSTOM PACKAGES TO INCLUDE PREMIUM PROGRAMS • • • •

ATTRACTIONS

The Sunday Brew Volunteer Program Stage Partner Party on the Patio

• • • •

Silent Disco STEAM Program Petting Zoo Robotics Pavilion

DIGITAL OFFERS • • • •

$10K EXAMPLE

$6K EXAMPLE

• CFI Business Membership • Partnership Assets at Celebrate Fairfax! Festival - Exhibit Booth - (5) VIP Tickets - Logo on Website - Social Media Blasts - Sponsorship of Branded Operations Area - Skybox Guest Passes & VIP Event Invitations

• CFI Business Membership • Partnership Assets at Celebrate Fairfax! Festival - Exhibit Booth - (5) VIP Tickets - Logo on Website

• Partnership Assets at Fall for Fairfax KidsFest - Exhibit Booth - Secondary Stage Partner - Logo on Website - Social Media Blasts

Social Media Posts & Contests Branded Ticket Packages Online Server Snapchat Filter

• Partnership Assets at Fall for Fairfax KidsFest - Exhibit Booth - Secondary Stage Partner - Logo on Website - Social Media Blasts

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CONTACT US LET’S DISCUSS THE POSSIBILITIES

MORE WAYS TO ENGAGE • Promotions • Community Programs • Signage • Themed Location/ Area • Digital & Print

• Interactive Programming • Official Partners • Signature Events • Volunteer Recruitment Campaign • Décor Branding

• Facebook Live Videos • Promotional Deal Campaign • Gate Giveaways • Branded Glow Products • Charity Ticket Giveaway

CONTACT US For more information on how we can highlight your business at any of our 2017 signature events, please email us directly at: Partnerships@CelebrateFairfax.com OR, visit us online at CelebrateFairfax.com

FUTURE EVENTS JUNE 8-10

SEPT. 29 - 30

2018

2018

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