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GEAR PROFILE
VOORMI THE NEXT GENERATION OF OUTDOOR CLOTHING Words by Lexi Reich | Photos courtesy of VOORMI
N
estled in the quaint town of Pagosa Springs
Dustin English says VOORMI will continue to
sits an abode for mountain enthusiasts to
build the next generation of outdoor clothing
experience the difference well-designed gear
with simplicity and sophistication. Since he
can truly make. By combining the finest qualities
founded the company in 2010, VOORMI has won
of wool and other natural fibers with advanced
multiple awards across its impressive line of
manufacturing
has
garments crafted with cutting-edge technology.
received national recognition as an American-
“In our world, we believe in building
techniques,
VOORMI
made, sustainable outdoor apparel brand. VOORMI’s humble beginnings started with
58
products designed to elevate the full humanpowered experience, wherever that road may
a mission to show the outdoors community
lead,” English says.
the power behind performance fabrics and
Versatility
is
the
forefront
of
every
innovative apparel. Now with its second location
discussion at VOORMI. “We don’t believe in so-
in Bozeman, Montana, chief experience officer
called single-purpose clothing,” English adds.