Systems Integration Asia August-September 2014

Page 1

Vol. 13 Issue 6 ~ August - September 2014

AUDIO • VISUAL • LIGHT • CONTROL SYSTEMS MCI (P) 035/04/2014 PPS 1669/08/2013 (022992)

MMTV Studio's digital backdrop video wall glows in HD

• Federal Hall goes digital with AMX

• InfoComm14 Review

w w w . s y s t e m s i n t e g r a t i o n a s i a . c o m


Christie Visual Technology Used to Reach Out to Voters in India’s 2014 General Elections

Photo courtesy of Musion Das Hologram

Close to 200 Christie Roadster Series projectors displayed holographic images of political candidate at election rallies shown live at scheduled locations simultaneously across India.

Christie deployed about 200 Christie® Roadster HD14K-M and Roadster HD20K-J 3-chip DLP® projectors during India’s elections to display holographic images of a political candidate at election rallies screened live at scheduled locations simultaneously across the country. This is the largest deployment of Christie projectors for a single event in India to date. UK-based Musion Das Hologram was responsible for consulting, designing and managing the holographic election addresses. When you are the leader in visual projection, you have the solutions to meet the most challenging setting. From the smallest of meeting rooms to the most sophisticated virtual reality and simulation systems, Christie delivers the right visual solutions backed by the best in customer service. - ` ½Ì ` L>V Þ ÕÀ Û Ã ° À ÃÌ i Ü i « Þ Õ w ` Ì i À } Ì Û ÃÕ> à ÕÌ v À iÛiÀÞ possible and seemingly impossible location and application need.

www.christiedigital.com USA ph: +1 714 236 8610 sales-us@christiedigital.com

CHINA-SHANGHAI ph: +86 21 6278 7708 sales-china@christiedigital.com

JAPAN ph: +81 3 3599 7481 sales-japan@christiedigital.com

SINGAPORE ph: +65 6877 8737 sales-singapore@christiedigital.com

INDIA ph: +91 80 6708 9999 sales-india@christiedigital.com

CHINA-BEIJING ph: +86 10 6561 0240 sales-china@christiedigital.com

KOREA ph: +82 2 702 1601 sales-korea@christiedigital.com

AUSTRALIA ph: +61 (0) 7 3624 4888 sales-australia@christiedigital.com


CONTENTS

Vol. 13 Issue 6 ~ August - September 2014

86 64 121

04 FIRST WORDS 06 NEWS

26 SOLUTIONS UPDATE SPECIAL FEATURE 38 Market Definition and Strategy Study

Interview 80 Biamp India's Robin Ghose on understanding and addressing the market proactively 82 Revolabs India's S.L. Dorairaju on taking and expanding the trusted path

TECHNOLOGY FEATURE 64 The changing phase of conference technology

Installations 84 Christie Digital Systems at the MMTV Studio 86 Actis weaves AV expertise at Welingker Institute of Management 89 Medical Learning Institute upgrades new facilities with SHURE

INDIA & MIDDLE EAST COLUMN 71 News

TECH TALK 90 Digital Cooking:Troubleshooting

Feature 76 Indian AV industry: Script for a perfect story?

EXHIBITION PREVIEW 92 Integrate Australia 94 InfoComm India

EXHIBITION REVIEW 40 InfoComm14 63 PALM India

100 6th Shanghai International Digital Signage Show 102 Prolight & Sound Shanghai 104 InfoComm MEA INSTALLATIONS 109 Australia: Federation Hall goes digital with complete control by AMX 112 Korea: Gimhae Waterpark features Symetrix 113 China: dnp Supernova Infinity for China Southern Power Grid Command Centre 114 Australia: QSC at the Crown Spas complex in Melbourne VOICE BOX 116 Da-Lite: Preserving its heritage and legacy in the Modern Era 118 AOTO scores big at FIFA World Cup 2014 121 Holistic approach to move JUNG forward


04

FIRST WORDS Systems Integration Asia August - September 2014

INDIA AND MIDDLE EAST EDITOR Ram Bhavanashi ram@spinworkz.com

ASSISTANT EDITOR Elissa Nadine elissa@spinworkz.com

DIGITAL PLATFORM EDITOR Rosalind Tan rosalind@spinworkz.com

ADMIN & CIRCULATION Julie Tan admin@spinworkz.com

DESIGN AND PRODUCTION Jimmy Chin jimmy@spinworkz.com

MEDIA REP IN NORTH AMERICA Broadcast Media International Michael J. Mitchell Tel: +1 631 673 0072 mjmitchell@broadcast-media.tv

PRINTED BY PUBLISHED BY Stamford Press Pte Ltd Spinworkz Pte Ltd 51 Bukit Batok Crescent #06-10 Unity Centre, Singapore 658077 Tel: (65) 6316 2716 Fax: (65) 63162715 www.spinworkz.com Disclaimer Systems Integration Asia is published 6 times a year. All rights reserved. No part of this magazine is to be reproduced, whether mechanical or electronic without the prior written consent of the publisher. Views expressed in this magazine do not necessarily reflect those of the editor or the publisher. Unsolicited contributions are welcome but the editor reserves the discretion to use them. Whilst every care is taken to ensure the accuracy and honesty in both editorial and advertising content at press time, the publisher will not be liable for any inaccuracies.

Transforming from Hardware to Software The Global AV Market Definition and Strategy Study initial preview released during InfoComm 14 threw up a very interesting picture: Software is an emerging category that is gaining prevalence. From 2012 to 2016, global software revenue is expected to achieve roughly about USD1.68 billion. There are of course many solutions that come in hardware form but run on a software platform. So software is not NEW to the AV industry, but I guess what will be of interest is, in what other ways will it permeate into the AV industry and affect the AV business. Will there come a time when software becomes our key revenue generator, that simply works on any deviceagnostic system? It is already taking shape as such in the IT sector. Some examples in AV includes Kramer's K-Touch, where the company has created a software control template that can be downloaded onto an iOS or Android tablet, where then it works as the control interface. Another case in point would be Pexip's Infinity architecture which is purely software-based and virtualized. Pexip's solution is interoperable with most of the endpoint manufacturers' hardware, thus enabling companies to keep their existing video infrastructure investments while expanding access to users from mobile and audio devices through their software. More examples include Audinate's latest product, Dante Via. Released recently at InfoComm, the Dante Via is a flexible software audio bridge that can connect your PC or Mac to a local USB, FireWire, Thunderbolt and analogue audio interface, transforming them into an audio network, without the need for any dedicated Dante-enabled hardware. Providing a software solution certainly comes with many benefits as well: Manufacturing costs will be brought down, there would be no need to stock spare parts thus saving on warehouse space and cost, there will also be no shipping cost, and servicing can be done remotely as well. Profit margins will definitely improve. Add “Cloud� services and wireless connectivity to software development, and the game gets more interesting. We wonder, will the AV industry move more towards a SaaS business model in the future? Thomas Richard Prakasam Publisher/Editorial Director

thomas@spinworkz.com


Visit our booth at #C25

17 - 19 September 2014, Bombay Exhibition Centre, Mumbai, India

dnp

Visual Lounge, Hyderabad dnp Zenith Screen

Deco 2000, Bangkok dnp Supernova Infinity

Visual Lounge, Hyderabad dnp Supernova Infinity

Visual Experiences with dnp in Asia Together with our dedicated partners, dnp welcomes architects, end-users, AV dealers and integrators to our fully equipped Visual Experience Centres in Bangkok and Hyderabad. dnp at InfoComm India 2014 Stop by our booth #C25 to see a range of optical front- and rear projection screens from dnp including the short-throw Supernova STS Screen and a 200� Giant Wide Angle Screen.

For more info, please contact: dnp denmark Phone: +91-95 02 313344 E-mail: sales@dnp-screens.in Web: www.dnp-screens.in

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Deco 2000 Ltd., Bangkok, Thailand Phone: +66 2 256-9700 E-mail: contact@deco.co.th Web: www.deco.co.th

We look forward to welcoming you on our InfoComm India booth and in our Visual Experience Centres. Seeing is believing!

The dnp optical screen portfolio includes an extensive range of optical projection screens for both front- and rear projection applications for all environments including conference rooms, home theatres, control rooms, signage & advertising, TV studios, education and worship.


06

NEWS Systems Integration Asia August - September 2014

InfoComm International names Ratnesh Javeri, CTS-D, CQD, CQT, Harald Thiel Volunteer of the Year

INTERNATIONAL: InfoComm International®, presented its Harald Thiel Volunteer of the Year Award to Ratnesh Javeri, CTS-D®, CQD, CQT of Innovative Systems and Solutions Pvt. Ltd. SI Asia congratulates him on this honour. The award was presented at InfoComm 2014, which took place from June 14-20 at the Las Vegas Convention Center in Las Vegas, Nevada. As the consummate InfoComm volunteer, Ratnesh Javeri has served

on the InfoComm International Standards Steering Committee for the past year. He has taught at InfoComm University trainings in the United States, Europe, the Middle East, Hong Kong and Mumbai, and provided InfoComm with invaluable advice on launching a new trade show and providing services in India. Javeri founded Mumbai-based Innovative Systems and Solutions Pvt. Ltd. (ISSPL) in April 2005. As Chairman and Managing Director, he leads a team of about 40 employees and his company is well-known in India for its technical expertise and commitment to quality. His AV systems integration firm distinguished itself by implementing and adapting to Quality Standard ISO 9000 in 2004,

followed by ISO 14000 and ISO 18000 Standards in 2010. “Ratnesh Javeri has been very generous about sharing his time and expertise with InfoComm for the betterment of the industry,” said David Labuskes, CTS®, RCDD, Executive Director and CEO, InfoComm International. “His passion for quality is contagious, and his deep commitment to cultivating volunteerism with no expectation of anything in return is why he was selected for this recognition. For these reasons, InfoComm is pleased to award the Harald Thiel Volunteer of the Year Award to Ratnesh Javeri.” The Harald Thiel Volunteer of the Year Award uncovers and celebrates the volunteer who has contributed greatly to the association and who is not recognized in other ways for that contribution. It is awarded annually for contributions made to the association within the last one to two years. www.infocomm.org

Milestone AV Technologies displays new Video Wall Mount from Chief's trademark series at KOBA 2014 SOUTH KOREA: Participating for the first time in the 24th installment of the Korea International Broadcast, Audio & Lighting Equipment Convention, (also known as KOBA 2014), Milestone AV Technologies displayed a series of new Chief video wall mounts namely the ConnexSys™ and Kontour™. Held on the 20th – 23rd May at COEX (Convention & Exhibition Center) in Gangnam-gu, Seoul, Jushin AVT Corp is Milestone's distributor in Korea who assisted with the showcase. www.milestone.com


The new Blackmagic Studio Camera has optical fiber, talkback, tally and massive 10” viewfinder! The Blackmagic Studio Camera is the world’s most advanced broadcast camera for live, multi camera production! It features an incredibly tough, lightweight machined magnesium design with a massive 10” viewfinder, 4 hour battery, talkback, tally indicators, phantom powered microphone ports and built in optical fiber and SDI connections. That’s a fully self contained, broadcast grade, live camera solution! Full Size HD Viewfinder The Blackmagic Studio Camera includes the world’s largest viewfinder built in! The massive 10” high resolution screen has a super wide viewing angle and extremely high brightness so you can see your images with amazing detail even in bright daylight! This professional grade viewfinder makes it easy to frame, focus, change iris settings and make subtle adjustments with full confidence even when you’re live on air! Optical Fiber and 6G-SDI Connections Connect Blackmagic Studio Camera to your live production switcher with optical fiber cables connected to the built in fiber port or use regular 6G-SDI BNC video cables! The video connections are bi-directional and carry HD or Ultra HD video with talkback, tally, embedded audio and even camera remote control. With standard, low cost fiber optic cable, you can connect to your cameras over massive distances!

www.blackmagicdesign.com/sg *SRP is Exclusive of Taxes

Talkback and Tally The Blackmagic Studio Camera features built in talkback using general aviation headsets, so you get better noise cancelling and comfort at a much lower cost! You also get built-in tally lights that illuminate automatically when your camera is live so your cast and crew can easily see which cameras are on air! Talkback and tally signals are embedded in the return video connection to the camera, so you don’t have to run separate cables! Micro Four Thirds Lens Mount The active Micro Four Thirds lens mount is compatible with an incredibly wide range of lenses and adapters. You can use your existing photo lenses for smaller setups and fixed camera use, or connect incredible broadcast ENG lenses via a B4 lens adapter. You can even use third party adapters for high end feature film PL mount lenses, so it’s easy to customize your camera to suit any sized production!

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NEWS SSystems Integration Asia August - September 2014

Dataton appoints Audio Visual Technique as Premium Partner in SE Asia “Although smaller in (market) size when compared to Greater China, Singapore and Malaysia have enormous potential for growth. The rapid rise in government and private enterprise expenditure in promotional events and tourism-related projects has offered the local AV companies more business opportunities.”

ASIA: Dataton AB has appointed Audio Visual Technique Ltd as the Premium Partner for key markets in Southeast Asia, including Singapore, Malaysia and Hong Kong. The latest addition to Dataton's network of Premium Partners, Audio Visual Technique was founded in 1980 and is head up by Kenneth Cheung. Based

in Hong-Kong, AVT provides service and training in Singapore and Malaysia through its network of resellers. Mr Kenneth Cheung, Director of Audio Visual Technique, says: “We welcome this new opportunity to market Dataton products in these fast developing markets for professional audio-visual control systems."

Michael Engström, Sales Director at Dataton, Sweden, says: “Singapore and Malaysia are both expansive and traditionally innovative markets for our kind of products. We're looking forward to working with Audio Visual Technique to strengthen and grow our market presence there.” Dataton and premium partner Audiovisual Technique will exhibit at PALMM Philippines, Stand I10, SMX Convention Center, Manila on August 14-16, 2014. www.dataton.com

Sanecore appoints Pixel Hertz Co., Ltd as Community's exclusive dealer for Hong Kong & Macau markets HONG KONG: Sanecore Group has appointed Pixel Hertz Co., Ltd as the exclusive Community dealer for the Hong Kong and Macau regions. Working closely with the Sanecore Group, Pixel Hertz will provide sales, marketing and technology support. “Pixel Hertz specialises purely in professional audio product distribution, which enables them to maintain a neutral standing when it comes to selling and marketing Community’s products in different projects,” states Alan Ho,

Vice-President of Business Development in Sanecore. “With several new and innovative Community products hitting the market this year, we look forward to utilizing Pixel Hertz‘s expertise in the professional audio market to enhance

and expand Community’s presence in the region.” www.sanecore.cn www.communitypro.com www.pixhz.com


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NEWS SSystems Integration Asia August - September 2014

Kramer holds its annual Durian networking event

SINGAPORE: Durian – a fruit that takes a certain acquired taste but in SouthEast Asia is considered the king of fruits by many. Thus not surprisingly Kramer's Durian event that was held on 19th June, in conjunction with the BroadcastAsia and CommunicAsia exhibition week, proved once again to be popular. The Durian event has become a yearly networking event for Kramer, to invite their regional clients who were in town to attend the exhibition, as well as local partners, to Kramer’s office for a casual

get-together. The event also enabled Kramer to show appreciation to their partners for their strong support over the years. Besides tucking into the delicious spread of food and durians, customers were also able to view the latest solutions from Kramer which included the K-Touch, a Cloud−Based System that transforms any iOS and Android tablet into Room Control Applications, an array of new Kramer speakers and Kramer Core

modular matrix with new format cards. Another highlight of the equipment on display was an impressive video wall, created by using Kramer Scalers such as VP-794, an 8−Input HDMI & HDBaseT Presentation Switcher/Scaler with 2K Support, with scaling and scan conversion for LED Video Walls and Projection Systems. What is an event without some entertainment? The customers got to try their luck at the Roulette table using fun chips and it brought out the innate ‘King of Gamblers’ within everyone. It was a cosy session with everybody having a great time and the top 3 rollers got to bring back some World Cup souvenirs keeping in line with the World Cup “fever” during that period. www.kramerasia.com


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NEWS SSystems Integration Asia August - September 2014

Hewshott International announces promotions and new appointment James Griffiths

ASIA: Hewshott International, an independent consultancy firm providing acoustic, audio visual and IT expertise, recently announced the following promotions and new appointment. Promoted to Associate Director (AV) will be James Griffiths, who will now lead Hewshott’s AV business across the region. A highly respected professional within the Singapore AV community as well as Hewshott’s offices around the world, James will now join the senior management team and contribute to Hewshott’s strategic growth in the region.

Corinne Ballarini

Alvin How

Having started out as a project manager for Hewshott, Alvin How has now been promoted to AV Consultant. After been responsible for delivering some of the largest and technically challenging projects over the last couple of years, Alvin has demonstrated commitment and diligence throughout his work and his promotion to consultant recognizes his valuable contribution to Hewshott in Singapore as well as his clients.

accomplished musician and composer, Corrine has moved back to Singapore from her native France to head up acoustics for Hewshott's Singapore office. Besides having an extensive experience in a wide range of acoustics projects, ranging from theatre to performing arts to corporate offices, she has also delivered a number of landmark projects internationally, including Gardens by the Bay in Singapore.

Last but not least, Hewshott has also welcome Corinne Ballarini as their latest Associate Director of Acoustics. An

www.hewshott.com

Kramer cables come up tops in Challenge

INTERNATIONAL: During InfoComm 2014, that was held at Las Vegas, USA, a Cable Challenge was conducted by an independent company, AV Nation. The company's objective was to showcase

the importance of cabling specifically for HDBaseT in an installation environment. They tested the quality of cables from 4 different manufacturers and Kramer's

DGKat6 cable came out tops with the lowest error rate of only 0.3 errors per billion, which was way above the standard error rate of 1 error per billion. The Kramer DGKat6 cable even outperformed other manufacturers who had cables specially designed for 4K transmission. Check out the challenge here: www.kramerasia.com



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NEWS SSystems Integration Asia August - September 2014

JUNG Asia opens new Indonesian office to meet the growing property market Located in Prudential Tower, Kasablanka City in Jakarta, JUNG Indonesia is posed to raise brand awareness and extend customer support in the country.

From left to right: JUNG executives graced the opening of JUNG Indonesia (Purwanto Hasyim, Country Manager, JUNG Indonesia, Jörg Thormann, Export Area Manager, A. JUNG GmbH and Co. KG., Clement Koh, General Manager, JUNG Asia Pte Ltd.)

ASIA: JUNG Asia Pte Ltd, a direct subsidiary of Albrecht Jung GmbH & Co. KG – one of the biggest German manufacturers of electrical installation devices and systems, has announced the opening of its new office in Indonesia.

"We are excited with the opening of JUNG in Indonesia. The location is in the prestige area of Jakarta where it will be close and accessible to our customers,” said Purwanto Hasyim, Country Manager, JUNG Indonesia. “This move by JUNG supports our strategy of increasing brand awareness and expanding our reach in the country.” JUNG products have been widely used in high-end hotels, residential, apartments, and buildings in Indonesia including Bulgari Hotels & Resorts Bali, Hotel Mulia Senayan, Real Estate Alam Sutera Tangerang, Jakarta Bona Beautiful Gardens, Pakubuwono Residence Jakarta, Simpruk Terrace Condominium,

BBD Tower Surabaya, and BNI 46 Building, Jakarta.

“Indonesia has been a strong market for JUNG in Asia and the new office will help extend our operations to assist our customers in terms of sales and support,” said Clement Koh, General Manager, JUNG Asia Pte Ltd. “It also further strengthens our presence in Asia Pacific adding to our other regional offices that are located in China, Hong Kong, Korea, Malaysia, Taiwan, Thailand, and now, Indonesia.” JUNG Indonesia operations will be supervised directly by JUNG Asia Pte. Ltd based in Singapore. The regional hub oversees JUNG operations in Asia Pacific with fully integrated sales, marketing, training, support and logistic capabilities. www.jungasia.com

COMMENTARY

Harman Purchase of AMX. What does it mean? According to Harman, the acquisition brings about many synergetic opportunities. In terms of growth revenue opportunities, this means that both companies can now cross-sell into vertical markets by combining the control and delivery solutions. Together, Harman's IDX, AMX Enterprise and RSM can provide more effective solutions for its customers, and from the operation perspective, this also means a stronger procurement power. The usage of Harman's world-class automative manufacturing processes will also result in better savings and productivity. The purchase of AMX also provides Harman the opportunity to bring audio, video and lighting together

onto a single platform. But many wonder, can they do it? Harman, with its multiple businesses, is a USD5 billion dollars enterprise and based on industry's impression, the company is often an innovative leader who is willing to spend extensively on R&D. As of date, Harman already has 5400+ patents and it's still growing! On the other hand, AMX is known for providing solutions for connectivity, content management, media switching, scheduling and control. When combined with Harman's range of solutions of mixers/amps, audio processors, speakers, microphones and even lighting (Martin Professional), the entire chain of AV and lighting solutions can now be provided through a single manufacturer. For AMX, client base will expand from government, education and corporate

Blake W. Augsburger, Executive Vice President, President, Professional Division, Harman

sectors to include broadcast, worship, events and stadiums as well as a wider geographical reach through the Harman's network. As for the Installer, Harman hopes to help the Installer save money and time during the design and installation process. As Harman now has the capability to improve the overall design interface and operating experience relating to audio, video and possibly even lighting, this integration of systems would definitely help make life easier for the Installer.


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NEWS Systems Integration Asia August - September 2014

Electronic & Engineering appointed to distribute Shure DIS Products in Singapore SINGAPORE: Since June 2014, Authorized Shure Distributor for Singapore, Electronics & Engineering Pte Ltd has begun distributing conferencing products manufactured by Danish Interpretation Systems (DIS) in Singapore. A division of Informationsteknik Scandinavia Group of Copenhagen, Denmark, DIS is a company Shure acquired in February 2011. “With the acquisition of Informationsteknik, Shure has reinforced its position in the installed sound market. Together, Shure and DIS have a history of innovation, quality and customer

commitment, and with our strong and dedicated network of distributors, we will deliver state-of-the-art conferencing solutions to an expanded customer base,” said William Chan, Managing Director of Shure Asia Limited. For 17 years, Shure and Electronics & Engineering Pte Ltd have enjoyed a successful partnership, and with this new appointment, Electronics & Engineering Pte Ltd is confident that Shure DIS products will fulfill the needs of Singapore customers looking for sound quality, custom design and digital portability. “We are confident that our customer base is ready to embrace this

new conferencing solution and we are eager to reach out to them,” said Gary Goh, Deputy Managing Director of Electronics & Engineering Pte Ltd. www.shure.com/asia

Kramer solutions set new highs in AV at the Sky Zone

AUSTRALIA: To install a reliable system that will allow the delivery of a multifaceted entertainment experience, Sky Zone has installed Kramer VS−3232DN Frame Matrix at its various Sky Zone trampoline parks around Australia. Boasting hundreds of connected trampolines that form one giant trampoline, Sky Zone quite literally, flies in the face of traditional fitness and entertainment venues. With such a unique offering and very specific venue

requirements, Sky Zone enlisted the Saltec Group to create a specialised audio-visual solution enabling the use of multiple video screens and music throughout the Trampoline Park.

The VS−3232DN is a high−performance matrix switcher chassis for DVI & HDMI signals that allowed Sky Zone to link over 20 different sources to any one of their displays around the venue.

Based on the successful use of Kramer products throughout the Strike Bowling Bars, Saltec once again worked with Kramer to design a dedicated AV solution centered around the Kramer VS−3232DN Frame Matrix.Kramer at Integrate Expo

The Sky Zone AV solution also incorporated Kramer DGKAT and HDMI Input and Output cards in addition to different Kramer cables and VGA equipment. www.krameraustralia.com.au


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NEWS SSystems Integration Asia August - September 2014

Multitouch strengthens commitment to Asia with new office such as Japan and Thailand by cutting down the shipment time and costs.” Ollipekka leads the Singapore team that currently includes Sales Manager, Helen Ye and Service Engineer, Zhong Hua. Plans are now underway to grow the team in both the support and logistics departments by the end of 2014.

SINGAPORE: MultiTouch Ltd, a world leader in interactive display systems, has opened a new, larger office and showroom in Singapore, further strengthening its commitment to the Asian markets. The new office houses a permanent installation of the recently launched MultiTaction iWall, a 5m x 2.5m turnkey interactive videowall solution together with a 55” Ultra Thin Bezel interactive display. The installation of the iWall also marks the solution's Asian debut and its immediate availability within the region. The MultiTaction iWall utilizes two unique features that only MultiTouch can deliver. With its unlimited touch points, IR pen and real life object tracking, the iWall provides a social experience, inspiring users to collaborate, communicate and explore. Integrated into the iWall’s technology is the award-winning MultiTaction Codice. The only technology of its kind, Codice has the ability to create a truly bi-directional communication channel between the user and MultiTaction iWall content. Codice codes can be printed on visitor badges or ID cards and by placing them on MultiTaction iWall, the users are identified and can gain access to exclusive content or perhaps even a company presentation directly from the display.

As a hub for the Asian region, the new Singapore premises will also extend the MultiTouch network of global support staff, further cutting shipment time and price. “With the addition of the Singapore office, we now have an extensive support network. Together with Europe and the US, the different time zones ensure that, at any given time, someone is there to help our customers. No matter where you are, your request will be directed to whichever office is open at the time,” explains Sales Director, Ollipekka Korhonen “Additionally, to make things more convenient for our customers, we plan to build a warehouse in Singapore to house our goods, which we are, currently, receiving from Helsinki [Finland]. This will serve customers coming from countries

According to Ollipekka, Asia provides the most potential for MultiTouch's products. “Countries like Japan and Thailand are already using our products in customer experience centres. Our screens support the modern image these corporations are trying to project, and companies like Verizon and high-end shopping malls are responding very well to the flexibility and stackability of our products.” The new premises is situated at: MultiTouch Asia Pte Ltd 1 Maritime Square #09-55 Harbour Front Center Singapore, 099253 Customers in Asia are encouraged to contact the Singapore office at: salesasia@multitaction.com or their local partners for more information. www.multitaction.com



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NEWS Systems Integration Asia August - September 2014

Kramer conducts successful product seminars in Vietnam

VIETNAM: May 2014 saw Kramer Electronics Asia Pacific conduct two very successful product seminars in the cities of Ho Chi Minh and Hanoi, in Vietnam. Despite not holding any major events in Vietnam in recent years, both seminars saw an overwhelming response of more than 60 attendees for each city, with participants coming from AVSI partners, business owners and end-users from the Hospitality sector. The seminars in both cities followed a similar schedule. The event was opened by Jony Vu, Kramer’s Business Development representative in Hanoi, on Scalers and the range of Scaler products from Kramer. David Chua, Regional Technical Manager, gave a presentation on updates in HDMI technology. This topic proved to be very well received by the audience as there is a high interest in AV Digital Technology in Vietnam.

Kramer’s Business Development Manager from Ho Chi Minh City, Gary Nguyen, gave a presentation on Kramer Core and the best selling range of products from Kramer Core’s series of matrix switchers. Rounding up the session was Kramer’s Regional Business Development Manager, Eileen Lim, who touched on Transmitters and Receivers. Demonstration of solutions were followed after the various presentations. Kramer’s demonstration of a simulated boardroom table featuring products from the Digital Step-In system, which allows one to easily connect to a display device from any source utilizing any major video interface, created much interest amongst the attendees as it brings flexibility and versatility to presentation and boardroom applications. On showcase were also products from the latest line of Digital Presentation Scaling Switchers as well as

Kramer’s DGKat and HDBaseT cables. The participants took the opportunity to explore the various functions of the products and were seen discussing with the Kramer representatives to find out more about Kramer products that suit their requirements. They were greatly impressed with the features and capabilities of the products and its wide range of applications, and requested for more of such information sharing platforms in future. Both events were rounded up with a networking lunch. www.kramerasia.com



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NEWS Systems Integration Asia August - September 2014

Medios Associate opens JV Company in Yangon

MYANMAR: Medios Associate Pte Ltd has opened a joint venture company together with its long time trading partner in Myanmar, Trinity Company. The JV company, named AVIO System Co., Ltd is based in Yangon. To celebrate the opening of AVIO System, there was an official launch of its Showroom and office on 18th May followed by a Product Seminar and Road Show the following day. Other than showcasing the wide range of products that the company is representing at the Showroom, the space allows for full demonstration of the solutions. A warehouse within the Showroom enables AVIO System to hold stocks and also before and After sales support to customers. Tan Lai Heng, a Director of Medios Associate Pte Ltd as well as holding the post of Director at AVIO System, comments on the venture: “Trinity Company has been serving their customers in Myanmar very well,

especially in relation to the Panasonic products. They have built good relationship with customers here. Whereas Medios has been serving its customers in Singapore, Malaysia, Thailand, Indonesia, Brunei, Vietnam as well as Myanmar, where we have been involved in a number of projects. In Myanmar we supplied equipment as a group to Myawddy TV station and were also involved in the 27th SEA Games that was held in Myanmar in December 2013.” He adds, “With Trinity's strong relationship with local customers and Medios experience, expertise and technical know how, we have come together to provide even better service and solutions for customers in Myanmar.” The Showroom launch and the Product Seminar and Road Show which was held at the Kandawgyi Palace Hotel saw a good turnout of Broadcast Stations, Production Houses, Cinematography Companies as well as System Integrators and Government personnel. The event

also saw regional representatives from some of the manufacturers represented by AVIO System. In line with AVIO System mission statement that states “Your Total System Solution Provider”, Lai Heng says that the company is able to provide solutions from just a single cable to a full multi-channel playout system. “We are able to cater to a wide spectrum of customers from amateurs to TV stations. We are open to anyone to come down to our Showrrom and talk to us of their needs and we will able to advise them accordingly.” Some of the larger brands represented by AVIO System include Panasonic, Snell, StreamBox, Belden, Fujinon and Shotoku. AVIO System Co., Ltd Showroom and Office is located at No. (222/226), Bo Myat Htun Housing (Ground Flr), 49th Street (Middle Blk), Pazundaung Township, Yangon. Tel: 01-12222884, 019010567, 09-73150188


Huge room volumes

Parallel wall mounting

www.dbaudio.com

The challenges remain consistent, but seldom appear independently. The d&b columns, however, are new and corrective; a unique combination of waveguides and damped ports create a cardioid pattern with a constant horizontal directivity of 90ツー, whilst the tight vertical dispersion tilts downwards in the low to mid range and is adjustable in the high frequencies. Handy for those who like to comprehend word for word in long, large, high, reverberant spaces with impediments to intelligibility. The d&b xC-Series: positions text clearly.

Extremely reverberant spaces

+LJKO\ UHテ?FWLYH VXUIDFHV Visual unobtrusiveness

Large and high ceilings


24

NEWS Systems Integration Asia August - September 2014

The Future of Digital Solutions at the Innovative Connectivity Expo 2014

HONG KONG: In a world where technology has enabled great advancements in connectivity while putting the control in the hands of consumers, businesses must be quick to create solutions that invite, engage and draw customers in. With so much noise created today, how does one innovate and meet consumers’ expectations? Hong Kong integration experts MediaGo’s recent Innovative Connectivity Expo 2014 showcases some of the latest technologies. Panasonic showcased their latest range of projectors and accessories including the ET-DLE030, an ultra short range lens that solves problems when installing in small spaces. It has a focal length of 5.3mm and weighs approximately 1.3kg. By installing the short throw lens onto Panasonic’s single-chip DLP™ projector,

the projection distance is shortened by approximately 60% compared with their earlier models, the ET-DLE085 and ET-DLE080. What does this mean for the installation companies? This solves a lot of problems when dealing with areas that have too high a ceiling or where there is insufficient front or rear space for projecting, such as shop windows, retail environments, subways and more.

and conferences, this projector has been installed in the Hong Kong Open University and the Hong Kong Polytechnic University respectively.

The ET-DLE030 lens can be used with various Panasonic projectors including, the PT-DZ870K, PT-DW830W as well as the PT-DZ7770S/DC740S models.

Epson was another company on hand to unveil the EB-1430Wi 3LCD short throw projector designed to bring interactivity to meeting rooms and classrooms. This product has some interesting features such as finger-touch and dual pen capability, a high brightness level of 3,300 lumens and WXGA resolution. The EB-1430Wi's ultra-short-throw design enables users to present large images from very short distances while minimizing shadows and glare.

Panasonic also brought the PTDZ870UK single-chip projector that is an interactive short throw system offering a combination of WUXGA resolution (1920 x 1200) and a light output of 8,500 lumens. Ideal for classrooms

In addition to the above Media-Go showcased two very large high resolution professional AV screens. The Panasonic 98” 4K LCD screen as well as the Sharp 90” LCD Screen.


NEWS Systems Integration Asia August - September 2014

Lifesize cloud-based unified communications had an interesting demonstration and showcased what the future of business communications is shaping up to be. Using cloud-based video service, this video conferencing system offers an access of up to 25 connections, unlimited user accounts, the ability to share desktops while on call and maintain a master shared directory for your office. It can connect with any conferencing products or Lifesize Icon conferencing products for a fully integrated service. It also works from multiple devices offering teams a unique collaborative service. Another product, the Evolution 780SL media player was a highlight at the expo as Cabletime introduced its latest digital-only player, an entry-level solution for fans of the Evolution 780AV. This new solution is feature-rich for its price point and is ideal for users with no analogue requirements. The 780SL delivers HDMI digital video and audio outputs. It decodes streams and features a 8GB onboard storage allowing for playback and content storage for corporate uses. This product is at its competitive best in terms of capabilities over price and looks to be a winner for Cabletime. In terms of displays, Sharp Linkage Display is another innovative solution by the company from Osaka. The PN-

V601A 60” LCD monitor is designed for sophisticated video wall applications in high-end retail environments, corporate headquarters among others. The PNV601A offers the world’s slimmest bezel available on a 60-inch class professional LCD monitor. Multiple PN-V601A monitors can be joined together to create high impact multi-screen displays. The width of the bezel between each monitor in a multi-screen display is only 6.5 mm (2.4mm on the right and bottom, and 4.1 mm on the left and top), making this a very versatile solution. In Hong Kong, it was most recently installed in the lobby of a 4As company. Last but not least, Creston Asia showcased the company’s comprehensive group collaboration solution combining Creston hardware with Microsoft Lync® software for effective communications and increased work productivity from desktop to conference room. Crestron RL™ links directly to a system in the conference room giving users control of the entire room from the same touch screen. As a result users can instantly start a collaborative session, share their desktop with participants and view and discuss over Microsoft PowerPoint or interactive whiteboard remotely or locally using the 65-inch touch display(s) supplied. Remote participants can join via Lync® on their desktops.

25

Other brands present at the event included Cisco, ClearOne, Coolux, Kramer, MuxLab, Yamaha, One Systems and Roland. In addition to showcasing solutions, Media-Go also co-organised a series of lectures with the Hong Kong Institute of Financial Education on the latest business trends and case studies “Winning Customers with Digital Channels” for their guests and customers. “We invited different manufacturers to exhibit to provide a platform for our local clients, especially end-users, to stay informed on the latest technologies and solutions available to them. We’ve done this every year for our customers and its been successful so far,” said Kelvin Leung, Director of Sales, Media-Go. More than 200 attendees participated in the 2-day event that saw consultants, system integrators and end-users from different industries including financial, education, property, hospitality, IT and more. www.mediago.com.hk


26

SOLUTIONS UPDATE Systems Integration Asia August - September 2014

Casio: New lamp-free Ultra Short-Throw projector with control capability through smart devices The XJ-UT310WN with the optional wall mount kit (YM-80)

• Images captured by a smart-device camera (phone or tablet) can be projected by the XJ-UT310WN in real time. For example, a teacher can walk around the classroom and capture images of student's group work and instantly project them on the screen. • Content can be projected from apps stored in the smart device or from the Internet browser screen through the projector thus enabling the easy creation of lessons or presentations.

Offering high-brightness performance of 3,100 ANSI lumens, Casio's XJUT310WN, is also a lamp and mercuryfree projector. The projector features Casio's proprietary Laser & LED Hybrid Light Source which means high brightness without the use of a mercury lamp, which also saves time as there are no bulbs to be changed. In addition the projector works with a low power consumption of just 230 watts thus offering users financial and environmental benefits. The Laser and LED Hybrid light source has a long life of up to 20,000 hours of usage and a new original structure has been devised to minimize deterioration of brightness due to dust. A 2GB internal storage capacity allows users to download their presentation files over a wireless network thus eliminating the need for a PC. The XJ-UT310WN also boasts a full suite of inputs including, Video, Computer and HDMI terminals with audio. It is equipped with a powerful 16 watt speaker and a dedicated dynamic microphone input ensures everyone can hear. Network (RJ-45) and local RS-232 connections provide control and remote status monitoring capabilities.

In addition, users can also control the Ultra Short-Throw projector through their smart devices. The app compatibility with both Android and iOS-based platform creates more ease and versatile use for the user. The Smart device application features include: • Operation of a PC connected to the XJ-UT310WN from the smart device, thus allowing the presenter to move around the room without having to return to the PC.

• Operation of the projector through the smart device application. The projection content source can be switched between PC, AV and other input devices, internal memory, and USB connected device. The sound and picture, including features such as freeze and blank screen, can also be adjusted with a variety of other operations. Casio XJ-UT310WN is now available. For enquiries contact projector@casio. com.sg http://world.casio.com



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26-28 AUGUST 2014 SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK

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SOLUTIONS UPDATE Systems Integration Asia August - September 2014

29

Elite Screens: Unveiling the QuickStand 5-Second Projection Screen material with wide diffusion uniformity. Encased in an ATA wheeled aluminum stage case for heavy travel and regular venue applications, a drape kit is also given for added aesthetics should the screen be required to mount on an elevated platform.

The QuickStand 5-Second Projection Screen is a large-sized free-standing “pull-up” projection screen. Its portable design makes it ideal for conference rooms and large group presentations that require fast set-ups. Other large screens may require more than a half hour to assemble, but the QuickStand 5-Second Projection Screen only needs a fraction of the usual set-up time to get going. It utilizes an innovative dual cross spring mechanism that allows it to be set up in as quickly as five seconds. The projector also uses Elite’s Greenguard Gold (UL2818) Certified Maxwhite FG 1.1 gain

Elite Screens’ QuickStand 5-Second Projection Screen are sold through the retail sales channels, available in sizes 150” and 180” with a 16:9 (HDTV) aspect ratio. It comes with Elite’s 2-year manufacturer’s warranty and a 3-year ENR-G warranty for Educational, NonProfit, Religious and Government/ Military organizations. http://www.elitescreens.com/

MULTI DISPLAY MADE SIMPLE WWW.DATATON.COM

................ ...... MEET US AT

PALMM PHILIPPINES AUGUST 14 - 1 6 B OOT H I 1 0

I N TEG R AT E INFOCOMM INDIA AUGUST 2 6-28 SEPTEMBER 17-19 B O O TH A 100 BOOTH E45

Image courtesy UnionWZP.com and Brookfield Office Properties


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SOLUTIONS UPDATE Systems Integration Asia August - September 2014

Ecler: New CA200Z Digital Mixing Amplifer

The Ecler CA200Z is a compact mixing amplifier with 6 audio inputs and 2 output zones, together with a full and smart set of remote control options. It is a perfect solution in many applications: an all-in-one audio device in retail shops, multimedia, presentation and education projects that can be perfectly integrated with external control devices, from Ecler and from third-party players. The 6 audio input options include 4 LINE stereo and 2 MIC balanced inputs. The 2 amplified outputs feature 70 Wrms power that can be configured to work in STEREO, MONO, BRIDGE or independent A/B ZONE modes. Also available are two Aux A/B LINE outputs for connection to external amplifiers, mixers or matrixes. Each independent audio output (ZONE A or B) can have its own LINE source selection among the 4 LINE stereo inputs. Each LINE input features an independent volume and tone control

which means the same LINE source can be sent to both ZONE A and B with different volume and bass-treble values. The 2 MIC inputs can be sent independently to ZONE A or ZONE B using the Talkover or Pager feature. Both MIC inputs have Phantom power and independent Noise Gate and Talkover / Pager functions, with adjustable thresholds, attenuation, attack time, etc. Both MIC inputs can have the same or different priority level. Local and remote control options are available. Local control is handled through the front panel LCD display for the amplifier. Control includes Digital rotary encoder for zone selection, volume management and basic as well advanced setup modes. Users can access selection keys for the LINE and MIC inputs directly. There is a LOCK mode feature in the front panel to avoid unwanted manipulation.

Remote control options include the IR remote control that comes as part of the the CA200Z and features full control of the amplifier. There are also 2 remote control ports for each zone for 0-10VDC external devices; a RS-232 interface that is compatible with Ecler's CA-NET protocol for third-party control system integration; a MUTE port for the connection to external emergency systems and a PAGER port for the connection of an optional MPAGE4 desktop paging station from Ecler. MPAGE4 is the 4-zone desktop paging station for the MIMO54, allowing for real-time paging in addition to all the MIMO54 features. The amplifier only takes up half a rack space width which is compatible with mini-racks or can be used within a standard full-rack width by using the 2UHRMKIT optional kit from Ecler. For enquiry within Singapore email: sales@wokeehong.com.sg www.ecler.com




SOLUTIONS UPDATE Systems Integration Asia August - September 2014

33

RTI: Introducing two-way drivers for SnapAV Wirepath surveillance devices

Remote Technologies Incorporated (RTI) has announced new two-way drivers for SnapAV's surveillance line of Wirepath PTZ IP cameras, DVRs, and NVRs. Developed by RTI, the new drivers simplify the integration of the popular surveillance solutions into RTI's control systems through efficient programming during installation, while providing full control, convenient viewing

of surveillance video, and powerful automation functionality to the end user.

sensing, input sensing, and video loss notifications.

RTI's Wirepath PTZ camera driver provides direct pan, tilt, and zoom control of up to 24 indoor and outdoor IP cameras via any RTI wired or wireless user interface, including the RTiPanel app. Viewing live surveillance video is as convenient as selecting a camera from a scrolling list and recalling up to 256 preset camera positions. In addition, with support for jpeg image capturing, the driver allows users to view each camera directly on their Ethernet-enabled RTI controller. The resulting interface also enables powerful automation functionality, allowing the Wirepath IP cameras to trigger events on the RTI system, such as turning on outdoor lights or sending an email based on motion

The RTI Wirepath DVR/NVR driver provides users with reliable control over the recording and playback functions of SnapAV's surveillance video recorders via RS-232 and IP. Similar to the PTZ camera driver, the additional functionality is available when a Wirepath NVR is controlled via IP. This enables RTI processors to receive notifications from the video recorder — including motion sensing, input sensing, and video loss — allowing installers to program automatic events. The RTI Wirepath drivers are now available on RTI's website. www.rticorp.com www.snapav.com


34

SOLUTIONS UPDATE Systems Integration Asia August - September 2014

Kramer: New tools gives installers ability to control multiple AV devices

The FC-21ETH, FC-22ETH and FC24ETH are members of the new Kramer family of high-performance, easy-to-use, bidirectional hardware and software interface systems. The FC-21ETH, FC22ETH and FC-24ETH enable control of RS-232 and/or RS-485 controllable machines via an Ethernet LAN. These products give installers the ability to implement simultaneous control over several AV devices (maximum of 40 PC hosts; depending on model) spread throughout an installation by

offering bidirectional Ethernet to serial conversion. Each product operates as a network server, which means they accept network connections, but do not initiate them. All setup and maintenance of the FC devices are managed by built-in web pages, which are accessible through any common web browser. The FC-21ETH, FC-22ETH and FC-24ETH offer 1/2/4 (respectively) serial ports for AV device control with one of them being a RS-232/ RS-485 dual-use serial port.

The FC-21ETH, FC-22ETH and FC24ETH all support network connectivity, which allows users to connect a Kramer (or other) device via its RS-232 or RS485 port to an Ethernet LAN. These products are also able to control up to three RS-232 devices and one RS-232/ RS-485 device/s (FC model dependent) via Ethernet from a PC and can control a device from multiple Ethernet points (up to 40 PCs or remote controllers), via a LAN or the Internet. In addition, these products include Windows® based Virtual Port software for setting up virtual ports on a PC. The FC-21ETH, FC-22ETH and FC-24ETH also feature easy setup and configuration of the FC devices through their built-in web pages, remote firmware upgrades, and 1U rack space with the optional rack adapters. www.kramerelectronics.com

Navitar: HMR113 fisheye lens for 4K projects Navitar has announced the addition of HMR113 wide angle 1X relay projection lens to their established line of 180°/160°/100° HemiStar® fisheye lenses. The 11.27mm focal length fisheye lens is designed for high power 1.38” DLP 4K 3-Chip projectors such as the Christie D4K3560 and Barco Galaxy 4K-32.

The new HMR113 is the resulting product from rigorous engineering prototyping to ensure that the fisheye lens works well with 4K design applications. During the testing and building stages, Navitar had made adjustments to optimize the performance of each constructed lens.

The HMR113 projects up to 170.6° X 84.4° for a very wide horizontal image, making it ideal for use in amusement rides, immersive applications, or giant screen installations. The lens also includes a masking slot for applications that require blending (note: mask is not included). www.navitar.com


SOLUTIONS UPDATE Systems Integration Asia August - September 2014

35

NEC: Three new M Series Short Throw Projectors NEC has announced three new M Short Throw Series digital projectors namely, the 3000-lumen M302WS, 3300-lumen M332XS and 3500-lumen M352WS models. The M Short Throw series brings the projector closer to the whiteboard while eliminating both shadows and glare. Using the latest DLP technology from Texas Instruments, the M302WS, M332XS and M352WS models deliver high contrast images (10,000:1), are filter free, and have a throw ratio of 0.6:1 and 0.48:1 respectively. The eco-conscious features in the M Short Throw Series include the ECO Mode technology, which increases lamp life up to 8000 hours, while lowering power consumption, as well as quick start (3 to 4 seconds) and auto power on via the RGB input connector. Remote diagnostics enable the user to monitor and make adjustments to the projectors from afar. The M Series portable projectors also have the ability to transmit images from computers, tablets and smart phones using DisplayNote and NEC’s own Wireless Image Utility. “The M Series has established itself as a formidable projector family over the last three years, and the M302WS, M332XS and M352WS models enhance that reputation,” said Vincent Koh, Vice President of Multimedia Product Platform Unit. “Accommodating standard and widescreen needs, M Short Throw Series projectors deliver bright images to interactive screens and whiteboards from less than 3 feet away.” The three projectors include the following features: • Plug and Play intuitive setup and operation • 3D HDMI for high-definition 3D video from Blu-ray players • Variable audio-out to control sound from an external speaker with the projectors’ handheld remote control • From 3000 to 3500 lumens in both XGA and WXGA native resolutions • DLP engine, featuring BrilliantColor Technology • Top cover lamp, which provides for easy lamp changes without removal of the projectors from their mounts • Color-coded connections to computer, video sources and external monitors • Dual HDMI inputs to connect to multiple external devices • Automatic keystone correction technology, which instantly projects a square image even when the projector is set up at a steep offset angle to the screen • Wireless LAN (optional) for image transmission from a computer • Built-in Access Point for direct connection from a tablet, smart phone or PC • Power management, which enables the projectors to automatically turn off when an incoming signal is not detected from any of the inputs

• Powerful 20-watt speaker • Carbon savings meter, which calculates the positive effects of operating the projectors in ECO Mode • Low power consumption (0.2W in stand-by mode), which minimizes energy costs The M302WS, M332XS and M352WS models come with a twoyear limited parts and labour warranty, and are available now. http://www.necdisplay.com/ap/


36

ADVERTORIAL Systems Integration Asia August - September 2014

FlipTop™

4K DigitalMedia 8G+™ Receiver and Room Controller

Wireless Touchscreen

Crestron DigitalMedia™ Delivers the Ten Must-Haves of AV Distribution Today’s AV distribution systems are expected to handle a wide variety of sources and outputs. There many solutions that have select products or capabilities, such as a 4K extender or a streaming switcher. Crestron DigitalMedia is the only single, scalable platform that can handle all ten “musthaves” of AV distribution, and seamlessly route any input type to any output type.

1. 4K Input

Even if you don’t have 4K content yet, you still need 4K technology to distribute the native resolutions of today’s highresolution devices, such as 2880x1800 output from Apple® notebooks. With the addition of products such as the DMC-4K-HD input card, Crestron DigitalMedia™ is the only end-to-end distribution system that can display any resolution up to 4096x2160.

2. Cross-platform Wireless Input for BYOD (Bring Your Own Device)

As more and more meeting attendees bring their own devices, it’s imperative to be able to display presentations wirelessly from any tablet, phone, or laptop. This eliminates the need for clumsy dongles and adapters. Crestron provides this capability with AirMedia™.

3. Zero-latency Wired Connections for BYOD

While wireless and streaming inputs provide unprecedented flexibility, there’s still no replacement for a wired connection for familiarity and zero latency performance. Crestron provides a wide range of wired connection options, including popular Crestron Connect It™ and FlipTop™ interfaces.

4. Streaming H.264 Sources

Today, more and more video sources are actually streaming devices. For example, streaming IP cameras. Your AV distribution system must be able to accept a signal from these devices natively, and convert it to HDMI® and other outputs so it can be routed like any other AV signal. Crestron DigitalMedia provides this capability with a DMC-STR streaming input card.

5. Direct Point-to-Point 4K Output over Twisted Pair

The brilliance of 4K video is best enjoyed uncompressed and without latency. That requires a point-to-point connection. Only Crestron can distribute 4K video 100 meters without errors. Crestron DigitalMedia provides it via DMC-4KCO-HD output cards and DM-RMC-4K100-C receivers.

6. Downscaling of 4K Content to HD Display

Between existing displays, smaller monitors, and touchscreen preview, AV distribution systems will include a combination of 4K and HD displays for some time to come. The DM-RMC-4KSCALER-C eliminates this problem by scaling 4K down to HD so any source can be delivered to any output, even if the resolutions don’t match.

7. Wireless Streaming Output for BYOD Picture a scenario in which an attendee’s view is obstructed or they’re in a room other than the one in which the presentation is taking place. Repurposing their tablet as a presentation monitor using existing Wi-Fi® infrastructure is simple if the AV

distribution system provides streaming video output. Thanks to the DMC-STRO output card, Crestron DigitalMedia can deliver any DM® source to mobile devices and laptops via H.264.

8. Worldwide Streaming to Other Locations

Today’s global organizations conduct meetings that span multiple rooms, buildings, cities, and countries. Linking two Crestron DigitalMedia systems via Ethernet is as simple as routing a DMC-STRO output from one to the DMC-STR input on another.

9. Video Wall Capability

Configuring a video wall using multiple flat panel displays is a popular option for sports bars, control centers, lobbies, and other venues. Your AV distribution system should be able to provide video wall processing without the need for an expensive dedicated processor. With a DM-RMC-SCALER-C at each display, a video wall composed of up to 16 displays can be driven directly from Crestron DigitalMedia.

10. Preview on Touchscreen

For confidence monitoring, annotation, and source preview, it’s vital to be able to provide a video feed from any source on the touchscreen with room controls. From 5” in-wall to 20” lectern touchscreens, Crestron provides video preview at any size. Only Crestron DigitalMedia delivers all of the ten “must-haves” of AV distribution, routing any input type to any output type on a single, scalable platform. Learn more at www.crestron.com/dm



38

SPECIAL FEATURE Systems Integration Asia August - September 2014

Global AV Market Definition and Strategy Study At InfoComm14, Las Vegas, InfoComm International offered sneak previews of the latest Global AV Market Definition and Strategy Study (MDSS). The last study was released in 2012. To help you understand in a nutshell what and where the opportunities lie in the industry we are pleased to bring you the following Infographics, courtesy of InfoComm International.

Global Customer Segments by size: OTHERS

13%

RESIDENTIAL

HEALTHCARE

HOSPITALITY

5% 5%

30%

67%

?

5% 6%

RETAIL/ DISTRIBUTION

CORPORATE

Products make up 67% of the global pro-AV market, while Services make up 33% of the market.

14%

10% 12%

33%

©InfoComm International 2014 Market Definition & Strategy Study

VENUES/EVENTS

EDUCATION/TRAINING

GOVERNMENT/MILITARY ©InfoComm International 2014 Market Definition & Strategy Study

GLOBALLY: From 2012 to 2016, software will roughly double. Software is an emerging category that is gaining in prevalence:

2X

Fastest growing products GLOBALLY:

$1.68 BILLION

Control Systems

Software

AV Acquisition and Delivery

Displays

©InfoComm International 2014 Market Definition & Strategy Study

$839

MILLION

ion

nit

t

ke

ar

4 01

l2

na

r te

m

m

Co

o Inf

2012 2016

y

ud

gy

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tra

©

In

tio

na

M

fi De

&

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St


SPECIAL FEATURE Systems Integration Asia August - September 2014

Global pro-AV Market 2014:

TOP 3 PRODUCTS

Global pro-AV Market 2014:

39

TOP 3 SERVICES Installation/ Integration

AV Acquisition & Delivery

Displays Projectors Managed Services

19%

55%

Rental & Staging

23% 14%

©InfoComm International 2014 Market Definition & Strategy Study

18%

15%

©InfoComm International 2014 Market Definition & Strategy Study

New Trend for Corporate: A number of smaller AV equipped huddle rooms are being favored over one, large executive boardroom.

NORTH AMERICA

©InfoComm International 2014 Market Definition & Strategy Study

ASIAPACIFIC

In 2016, for the first time, Asia-Pacific is forecast to be the largest pro-AV market in the world. ©InfoComm International 2014 Market Definition & Strategy Study


40

EXHIBITION REVIEW Systems Integration Asia August - September 2014

Setting the tone ‘n’ tune for ‘moving forward’ - By Ram Bhavanashi

The 2014 edition of InfoComm USA – the apex and annual congregation of global audio visual industry held from 18-20 June at the Las Vegas Convention Centre – sought to up the ante of the already upbeat sentiment across the industry ranks that had been rearing to bring their best towards more proactive industry dynamics. Increased footfalls and exhibitor enthusiasm, coupled with an expansive showcasing of diverse solutions from diverse manufacturers – have marked the event’s convention and tradeshow - setting the tone for the event’s theme this year: Moving Forward. An S.I.Asia report: The Event Dynamics

• 947 Exhibitors – audio, video, display, control automation, networking & more • Over 490,000 square feet spread • Over 37,000 visitors from over 114 countries • 5.5 per cent increase from previous edition • Over 500 technology managers attended the Solutions Summit • Over 5,700 seats taken by attendees of InfoComm University sessions • Highlights: New technologies, Solutions Summit on UCC, Digital Signage, 4K & Harman-AMX

W

hen the 2014 edition of InfoComm USA conference opened at the Las Vegas Convention Centre on 14 June, followed quickly by the three-day tradeshow on 18 June, the reckoning was apparent. Celebrating its 75th Anniversary year,

the event’s focus on new and trendy technologies went without saying – considering the very nature and standing of the platform. Fed with high curiosity over what had been one of the hottest news in the run-up weeks to the event – acquisition of AMX by Harman is one where most waited with baited breath. The nurtured hype over the 4K technology probably got to its crescendo with emphatic demos of the concept; and the much in demand unified communications and collaboration (UCC) and digital signage technology solutions. Keeping in view the need of the industry, InfoComm International brought to the fore two new focused education tracks as part of its new Solutions Summit – one on the UCC and the other on the Digital Signage. As most organizations today are confronted with budgets that demand them to do ‘more with less,’ the best way to achieve that is to adopt and practice smart business policies. Gaining,

sharing and spreading knowledge about those smart ways has become imperative. That’s what apparently InfoComm has intended to bring to place through the two new tracks of the Solutions Summit. It did achieve good dividends as the initiative attracted as many as over 5,700 attendances with over 500 delegates over the week-long programming. Understandably, the organization’s thought process on improvising its value adds did appear to have contributed to its themed approach: ‘Moving Forward’. The expansive tradeshow, spread over 490,000 square feet cumulatively from both the North and South Halls, presented a slew of latest product and technology solutions, in addition to a vast array of audio-visual gadgets. The exhibits on demo did have many ‘industry-first’ products and concepts that include beyerdynamic’s new Orbis



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EXHIBITION REVIEW Systems Integration Asia August - September 2014

wired conference system; Christie’s laser-phosphor projectors; Crestron’s integrated 4K solutions; Da-Lite’s optical, light-rejecting screen; Digital Projection’s 4k laser projectors; EAW’s Otto G24 system (world’s first 3-way adaptive subwoofer); EV’s X-Line line arrays; Harman’s enterprise-wide launches; Kramer’s VIA collage; Lightware’s UMS TPX family; Panasonic’s PT-VZ570N (world’s first WUXGA portable LCD projector); Prysm’s new cascade solutions; Revolabs’ FLX UC-500 and 1000 conference systems; Sony’s laser projectors and integrated solution capabilities; and TvOne’s new c2-2000 scaler derivatives, and many more. There have also been some very impressive enhancements like that of Analog Way’s real-time perspective layers for its popular Ascender 48 multi-screen Mixer/Switcher; AMX’s Enzo capabilities; Barco’s 4K screen management system; Biamp’s 2.1 version of its popular Tesira family DSP platform; QSC’s new enterprise cores; Shure’s DDS 5900 digital discussion system; and VTRON’s integrated visualization solutions. “InfoComm USA is the apex event for the industry; it is ‘the’ platform for the solution providers to present their systems to the industry, and for the user communities to look for the best and latest,” said Matt (Masahiro) Soga, Sony’s Senior Vice-President-Professional Solutions of America. “This year’s event is no exception. Our exhibits here demonstrate the same.” “It’s always great to be here,” said Ron Camden, Vice-President of Global Sales at Biamp Systems. “Coming here helps us interact with global audiences; and it is improving every time.” “This year’s event is particularly good; better than last year,” commented Valerie Hoffmann of beyerdynamic. For Barco’s Director-Corporate AV Markets Peter Pauvels, InfoComm USA has always been an important platform for them. “This year is particularly good,”

he said, “because Barco has so much to offer, and we find so much excitement all around. That’s very encouraging.” “It’s been a wonderful show,” concluded Franck Facon, Worldwide Communications and Marketing Director at Analog Way. “We find a great enthusiasm from the visitors.”

‘Business Octane’

Octane – the highly volatile and flammable hydrocarbon, otherwise referred to as ‘intensifier’ – was a popular American metaphorical term in the 1960s to symbolize high and rapid action. For the first time, an Indian video collaboration and telepresence solutions provider that took the Octane name with the promise of helping enterprises intensify their businesses took to the InfoComm 2014 show floor. Business Octane, the Gurgaonheadquartered, immersive video and tele-conference solution travelled all the way from India to USA, riding on the high level of confidence over its competence of solutions, and with the ambitious aim of winning the American appreciation. “It’s our strong belief of our competence; the unique value proposition that our solution will bring to businesses,” vouched Sanjay Bansal, Chairman-Managing Director of Business Octane. “We proved that in India. InfoComm USA is a preferred launchpad for most global solution providers, with cross continental business audiences,” he explained, “we wanted to prove it here as well, and show to the world at large the critical difference our solution can make.” Business Octane’s solution promises pretty much with the notional ‘more with less,’ an inherent aspect of the UCC Solution Summit of this year’s InfoComm Show. So, moving forward! Most importantly, the event offered a lot more to the user communities. According to Kelvin Ashby-King Principal

Consultant and Managing Director of T2 Technology Consulting, if one wanted to see 4K displays, then Infocomm was the place to be at, but the real value of the show wasn’t in the large glitzy booths. “It is when you dig deeper to the smaller vendors where you are able to find new technologies and the interesting innovative products and solutions." "Infocomm 2014 in Las Vegas was the place to find this,” says the noted consultant. "This year’s InfoComm was very worthwhile, we were able to find many new and innovative products that fufil the requirements for our projects it didn't hinder things being in Las Vegas either!" Kuldip Kamat, Managing Director Mumbai-based AV solutions provider AllWave AV also commented, “The show was great, particularly seen from the perspective of Convergence technologies.” According to him, there are also many non-AV enterprises coming to converge on the show floor, presenting a great ensemble of the industry, with all its components- audio, video, networking, and IT. Perhaps, the best exemplification of this was borne by the event’s Platinum sponsorship taken by IT behemoth Microsoft, and Gold sponsorship taken by Aurora. “InfoComm is the ideal place to make AV purchasing decisions, connect with contacts and learn principles that will boost your effectiveness,” said David Labuskes, CTS, RCDD, Executive Director and CEO, InfoComm International. “The marketplace strongly supports the InfoComm show, and we are grateful for the attendee support and for the innovative exhibitors who are committed to making InfoComm a can’tmiss event on the industry calendar.” InfoComm 2015 will head back to Orlando from the 17th to the 19th of June with the conference programmes starting on the 13th of June.



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From the show floor…

Adder releases three new IP-based KVM products network, allowing a user and computer to be separated by almost any distance without loss in capabilities, reduction in video resolution or quality.

The new AdderLink Infinity 1002 is a high performance digital KVM and USB 2.0 extender with 1920x1200 resolution at 60Hz and a new fiber port offering redundancy which can be easily deployed over an IP-based

AdderLink X-DVI PRO DL is a high performance KVM extender that enables you to locate your critical computing hardware in a secure and temperature controlled environment away from the user work station, while maintaining the same user experience. It can transmit a dual link video stream, USB 2.0 and analog audio over a single CATx cable

making it ideal for the digital signage market. Lastly, the new AdderLink CCS PRO 4 with integrated Free-Flow software allows users to interact with up to four computers as if they were one. Using a single input, users can interact with multiple computers and monitors, making it suitable for command and control environments. www.adder.com

AMX enhances Enzo platform Key enhancements include the addition of screen mirroring of laptop and mobile device content. In addition to retrieving content from cloud-based storage (Dropbox), the Web or a local USB drive, meeting attendees are now able to instantly screen mirror content from their Windows or Mac OS X laptops, smartphone or tablet. Powered by industry-leading MirrorOp® wireless mobile content sharing technology, users can quickly and easily share their screens with just a click. AMX also previewed support for web conferencing for Enzo. By simply plugging in an AMX Sereno Video Conferencing Camera, meeting attendees can instantly engage in web conferences using their choice of Enzo-

driven web conferencing applications, including support for Skype and Microsoft Lync conferencing. There have been plans to add additional web conferencing applications in the future as well. Integrators will be pleased to know that they now have the ability to create Enzo session macros using the AMX Rapid Project Maker (RPM) configuration tool thus helping them save on a time intensive programming process. Session macros benefit Enso users by making it simpler than ever to put all the steps needed to initiate a session, such as powering up the display, launching the browser, starting a web conference and logging into Dropbox®; all just by touching a button. Control capabilities

Analog Way enhances its LiveCore Series

distribution solutions major that makes two layouts of LiveCore switchers (of 8x2+1 for the NeXtage 16, and 12x4+1 for the SmartMatriX Ultra, Ascender 32 and Ascender 48) has added full 4K as an optional feature on all LiveCore series. Depending on the reference, several frame rates will be available as 4K/30P and 4K/60P.

Analog Way unveiled a very significant range of enhancements to its popular LiveCore line of premium AV switchers and processors. The French video

Equally important, the Ascender 48 is also rendered feature-rich with realtime Perspective Layers that allow outstanding visual effects and transitions

such as dimming of lights, lowering the projection screen and raising the volume can also be integrated into an Enzo session macro. www.amx.com

and are easily managed via the Web RCS live. The company also launched the Vertige, a powerful Remote Console featuring a brand new design and an innovative approach to show creation and management. It presents a large 16/9 TFT color touch screen, and a variety of direct keys, contextual buttons, sliders, knobs, as well as a joystick and T-Bar to operate the device. www.analogway.com



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EXHIBITION REVIEW Systems Integration Asia August - September 2014

Atlona introduces New 4K Switcher for Dual Display Systems converting, audio deembedding, and signal extension capabilities in a single rack-unit enclosure. The CLSO-612 permits source selection, master/ sub volume control, audio line-level and EQ adjustments, and other functions manually via the front panel or remotely via IR, RS-232, or IP control. Jeff Meyer with the new Atlona 4K Switcher

Atlona announced its most advanced 4K-capable, HDBaseT switcher for systems which need to accept multiple digital and analog inputs as selectable sources for displays located as far as 230 feet away. In short it is a single component that addresses an array of AV switching and processing needs. The new Model AT-UHD-CLSO-612 is equipped with two HDBaseT, two HDMI, and two analog inputs, and provides switching, up- and down-scaling,

By providing two HDBaseT inputs in addition to the scaled HDBaseT output, the CLSO612 gives integrators more options for boardroom and classroom system design. Combining Atlona's ATHDVS input devices the switcher can accommodate up to 10 sources. In addition, the switcher’s VGA inputs will accept RGBHV, component, S-video, or composite sources. It is also equipped with an HDMI output that mirrors the HDBaseT output, so the switcher makes it easy for integrators to

add a second display for the presenter and the audience's convenience. Balanced audio inputs and outputs with full control make it simple to integrate into any audio system. Other key features of the switcher include scaling to and from 4K for any combination of sources and displays; a ducking microphone/line input with phantom power; an on-screen icon menu; and routing of RS-232 and IR signals controlling other components connected in the system. The CLSO-612 also utilizes Atlona’s exclusive Power over Category Cable (PoCC) technology to power remote HDBaseT transmitters handling source content as well as to power an HDBaseT receiver located at the video display. Utilizing HDBaseT with PoCC allows source components as well as the video display or projector to be located up to 230 feet (of cable length) from the switcher. www.atlona.com

Audinate announces new software app Dante Via Audinate took to the InfoComm show floor this year to announce its new software application, Dante Via, that promises to transforms Macs and PCs into networked I/O devices. According to Lee Ellison, the company CEO who demostrated the solution to select media at the booth, Dante Via enables the users to build a complete, standalone audio system of networked PCs without the need for any dedicated Danteenabled hardware. Any computer can instantly become a networked audio I/O device with this app installed. The solution claimed to expand AV horizons, freeing the user from constraints of short reach point-to-point analog and USB cables. It allows users to create flexible audio bridge for a computer to connect with legacy USB,

FireWire and Thunderbolt audio interfaces and transform them into networked devices. Without the need for additional hardware, Dante Via transmits and receives professional quality audio via your Ethernet port to and from such endpoints, opening up endless possibilities. “Audinate’s mission is to revolutionize the way AV systems are connected to allow people to thrive in a networked world”, stated Lee Ellison, CEO of Audinate. ”Dante Via is another example of Audinate pioneering innovation, driving the convergence of audio

with an IT world. Dante Via naturally complements the vast ecosystem of Dante-enabled products developed by our 150 OEMs.” www.audinate.com



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EXHIBITION REVIEW Systems Integration Asia August - September 2014

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Barco redefines ‘Connecting-the-World’ with new launches Visualization solutions major Barco demonstrated how large-scale visualization, wireless collaboration and enterprise communications solutions can be woven into everyday life to connect people, places and technology. Through a combination of new, innovative bundle concept of OVD and KVD LCD video walls; cost-reducing T-8 and T-10 LED screens; F50 Panorama, WUXGA and full HD ultra high resolution DLP projectors; 35000-lumen HDQ-4K35 native 4K projector; and a revolutionary 4K screen management system with the E2 image processor, Barco sought to dramatize its ‘smart solutions’ for visitors as they’re experienced by businesses and consumers in the real world- streaming giant video walls; event projectors with latest presentation switchers to wow audiences at live shows and entertainment venues; vibrant and interactive signage engaging shoppers in a retail promenade; and clinical precision

tracking details for an urban surveillance system. The company also demonstrated its X20 Real-time source distribution for connected visualization, allowing users to create real-time, customized information channels combining TV-quality graphics, animations, video, social media and live data in a visually stunning format. Besides, the company also demostrated its popular ‘one-click’ presentation and collaboration suite ClickShare allowing anyone to share their content with the click of a button. “This is how Barco is transforming the way people experience presenting and sharing information and ideas across an enterprise and around the world,” explains Peter Pauvels, Barco’s DirectorCorporate AV Markets. “Our solutions fulfill the critical need for high-quality visualization, real-time video processing

and collaboration – all of which are necessary to engage stakeholders wherever they may be located to maximize situational awareness and speed decision-making.” www.barco.com

DŝĚƌĂΡ ƐĞƌŝĞƐ͗ ĞǀĞŶ ďĞƚƚĞƌ

ĐŽŵƉůĞƚĞ ůŝŶĞ ŽĨ DŝdžĞƌƐ Θ ^ĞĂŵůĞƐƐ ^ǁŝƚĐŚĞƌƐ Z ^ϸ͗ ǀĞƌƐĂƟůĞ ĂƉƉůŝĐĂƟŽŶ ĨŽƌ ĨĂƐƚ ĂŶĚ ĞĂƐLJ ĐŽŶƚƌŽů Designed for the 6 models of the DŝĚƌĂΡ ƐĞƌŝĞƐ͕ ĂŶĚ ĐŽŵƉĂƟďůĞ ǁŝƚŚ tŝŶĚŽǁƐ͕ Mac & Linux, the RCS² ĞŶƐƵƌĞƐ ĨĂƐƚ ƐĞƚƵƉ ĂŶĚ ĞĂƐLJ ůŝǀĞ ĐŽŶƚƌŽů ŽĨ ĂŶLJ ƉƌĞƐĞŶƚĂƟŽŶ͘ /ƚƐ ƵƐĞƌͲĨƌŝĞŶĚůLJ ŐƌĂƉŚŝĐ ŝŶƚĞƌĨĂĐĞ ŽīĞƌƐ ĞĂƐŝůLJ ŶĂǀŝŐĂƚĞĚ ŵĞŶƵƐ͕ ĐŽŶƚƌŽů ĂŶĚ ƉƌĞƐĞƚ ŵĂŶĂŐĞŵĞŶƚ ŝƐ ĂƐ ƐŝŵƉůĞ ĂƐ ĚƌĂŐ Θ ĚƌŽƉ͘

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(TQO #UKC 2CEKſE Analog Way Pte Ltd - Singapore Phone: +65 6292 5800

Email : sales@analogwayasia.com

www.analogway.com


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EXHIBITION REVIEW Systems Integration Asia August - September 2014

beyerdynamic Orbis: the new champion in the "ring" backlighting and tactile feedback, as well as a headphone connector or an induction loop for assisted listening thereby meeting the requirements of UN Convention on the Rights of Persons with Disabilities.

For the first time in InfoComm USA 2014, German audio specialist beyerdynamic demostrated its new wired conference system Orbis (Latin for circle). As the successor of beyerdynamic’s wired conference solutions MCS 20 and MCS 50, Orbis is designed for use wherever discussions requiring the highest possible speech intelligibility are to be held. The feature-rich Orbis comes with silicone push-buttons with multi-colour

The nerve centre of Orbis is the desktop central control unit which can also be integrated into an AV rack. While the clearly structured user interface can be operated intuitively, the backlit display visualizes the operating modes, eliminating the need for branching into sub-menus. With the hot plugging feature, additional microphone units can be connected during a conference without causing any interruption as the system automatically identifies all additions or replacements. Up to 100 microphone units can be operated from one central control unit. If the system is connected in a loop for a redundant operation, up to 50 microphone units can be connected to the central control unit.

Orbis achieves its impressive system capacity by means of particularly economical microphone units that consume less than 1 watt per unit at maximum volume. The central control unit only requires 1.5 watts in stand-by mode. The central control unit and the microphone units are wired to each other using standard Cat5 cables. The closed ring simultaneously supplies the microphone units from both sides with uncompressed digital audio signals and voltage. Orbis is ready for operation as soon as it is connected without requiring complicated software configuration. The microphone units are available in a variety of integral or desk-top versions, and enable the system to be integrated individually, elegantly and discreetly into any conference setting. www.beyerdynamic.com

Biamp presents version 2.1 Tesira Networked media system solutions major Biamp Systems, presented the latest version 2.1 of the company’s powerful Tesira family of digital signal processing (DSP)-based solutions. For projects that require acoustic echo cancellation (AEC), Tesira 2.1 packages two new hardware components, the EX-AEC Expander and the EEC-4 Modular Card for the EX-MOD device. These two devices bring Biamp’s Sona AEC technology directly to the endpoints for easy and efficient AEC and a greater variety in the way systems are deployed. Previously, AEC cards were added to a SERVER or SERVER-IO, but now the AEC technology is embedded within the new EX-AEC hardware endpoint. If the SERVER or SERVER-IO expansion slots are full, the additional endpoint with AEC provides a simpler and more efficient means of expanding and adding AEC. Biamp has also added multi-channel compression abilities to its comp/ limiter compression and the option to

use compressors in either advanced or simplified mode at system setup. A new independent limiter block provides more precise decision-making when choosing blocks needed for the installation. Interestingly, the Tesira products are now an integral component of Swedish manufacturer, Lab.gruppen’s new D Series, a groundbreaking install-dedicated, fourchannel DSP amplifier platform. This product runs on Tesira’s advanced technology, including AVB audio and control to offer seamless amplifier and DSP integration for venues of all sizes. “By providing the most flexible and scalable AVB networking capabilities in the industry, Tesira 2.1 ensures that there is a Biamp solution for every project

and Biamp quality for every budget,” said Justin O’Connor, Audio Product Manager, Biamp Systems. “With the latest Tesira technology, enterprises can take audio processing from large to super-scaled platforms that provide functionality such as AVB, CobraNet, and Dante in a single Tesira chassis.” www.biamp.com



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EXHIBITION REVIEW Systems Integration Asia August - September 2014

A new reckoner at InfoComm USA: Business ‘Octane’ collaboration solutions

Perhaps for the first time, visitors to the predominantly American event, came to experience what is claimed to be the world’s most effective suite of immersive collaborative conferencing solutions from an Indian solutions developer. Gurgaon, India-headquartered Business Octane presented a prestigious suite of solutions that included a revolutionary TeleAllpresence 2100; video teleconference/local meeting scheduling application AltraSCHEDULER; video collaboration immersiveness enhancer AltraContentVC, and a new Monolithic Dynamic Telepresence Acoustic Display System (MDTADS).

According to the company, TeleAllpresence 2100 takes the Telepresence experience to more than two locations. Till now, the biggest problem with Telepresence solution in the market has been the limitation of only two locations. If applied beyond to more locations, it degenerated into no more than an ordinary HD Video conference experience as either one speaking location was visible to everyone (with no inkling of what the other participants are doing at other connected locations) or all locations were visible to everyone which also caused the speaker to be lost being shown as Life like and Real Size. The 2100 Dynamic TeleAllpresence, in combination with the company’s other Telepresence Systems, makes the world's most effective multi-location Immersive Telepresence meeting experience possible as it enables an unprecedented

real-time, highest quality true-to-life get together from 18 to as many as 495 participants across 3 to 33 locations simultaneously. This, till now could not be done effectively, even in face to face meetings. All this is achieved by setting up multiple location Telepresence experience calls with Business Octane’s TeleConnectWizard- Touch or TeleConnectWizard-PC. According Sanjay Bansal, Chairman and Managing Director of Business Octane: “TeleAllpresence 2100 for the first time would allow all the participants to see all other participants of all other locations at all times on the left and right monitors while also simultaneously seeing the speaker from any location in Life Like Real Size Telepresence view with highest quality eye contact on the centre monitor (centre stage).” The speaking participant's location automatically comes to the center stage to appear in the Telepresence Format with the default view set on the center participants. The other participants have to just press a button on the table so as to become visible when they speak,” he further explained. www.businessoctane.com

Calibre powered Kramer scalers Co-branded with Kramer Electronics, Calibre UK, the creator of multiple award-winning scalers and processors presented an impressive array of real-world applications using the new Kramer Media, Events & Entertainment product range of edge blending, scaling, warping and LED video wall processing equipment – all powered by Calibre’s proprietary scaling technologies. The products included the Kramer VP-791, VP-792, VP-793 and VP-794, which are derived from the Calibre HQView and LEDView scaling and processing model range. Making its American debut, the Kramer VP-794 universal live events

scalers was deployed to demonstrate typical live events scenarios creating an exceptionally engaging and bright display. Calibre also demoed the VP794’s capabilities to edge blend and warp various content onto a curved screen display using ultra-bright largevenue projectors from Digital Projection International. “The idea is to highlight to visitors how easy it is to manage video content across LED displays and projection video walls in the most rugged and high-demanding environments,” said Calibre’s Chairman Tim Brooksbank. “The idea is also to enable visitors to get hands on and try out the Kramer Media, Events and

Entertainment range powered by Calibre so they can plan for their future projects and investments.” www.calireuk.com


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EXHIBITION REVIEW Systems Integration Asia August - September 2014

Chief showcases Large Ceiling Multi-Directional mounts Chief's Fusion ceiling Multi-Directional solutions create a 360-degree viewing capability with a triple-mount system. The LCM3U safely supports multiple displays from a single column drop while maintaining the installer-friendly features of the single screen Fusion mounts. The continuous tilt ranges with

four set locking points to eliminate guess work when adjusting multiple screens. Installers can effortlessly adjust display using Centris fingertip tilt technology and the Mount swivels to any preferred viewing angle. www.chiefmfg.com

Christie debuts GS Series Laser Phosphor projectors and expands Brio family The solid state illumination, high resolution, 1-chip DLP GS Series laserdiode projectors come in WXGA, HD and WUXGA resolutions and provide a cost-effective solution with outstanding colour matching and optional blending and warping for curved surfaces. Offering 20,000 hours of operation, the projectors eliminate the need for lamp and filter replacements. Product features include wireless connectivity and a suite of optional lenses for greater installation flexibility. The Christie GS Series provides clean, radiant images with up to 5400 ANSI lumens with Picture-in-Picture functionality. Input options include Display Port, HDMI, DVI and HDBaseT. The three models, Christie DWU555-GS, DHD555-GS and DWX555-GS will ship in August with a three year-parts and labour warranty.

Brio Team is the new extension to the Brio family and is designed for smaller meeting spaces. Christie Brio Team allows users to wirelessly connect up to five computers, smart phones and tablets to share information securely on a larger display while streaming audio through a meeting room’s sound system. Brio Team doesn’t require LAN access and the unit works effortlessly using software interfaces already integrated into standard PC, Mac or Android laptops, tablets and smartphone devices, with no additional software apps or external dongles. “Brio Team makes it easy for individuals in smaller meeting spaces to gather and share information using their own devices,” said Christian Merrill, product

manager at Christie. “With the addition of Brio Team to the Christie Brio line of solutions, we now have affordable collaboration technology for small internal teams to engage and share knowledge in corporate, academic and research facilities.” www.christiedigital.com

Clear-Com unveils FreeSpeak II wireless intercom a high performance wireless option.

The system’s competence was demonstrated by the company President Bob Boster from the Clear-Com booth and by Clear-Com’s Director of Product Management Simon Browne who communicated from the other booth on the show floor. Clear-Com unveiled its new FreeSpeak II wireless intercom system, an enhanced DECT-based offering that operates in multiple license-free DECT bands from 1.897-1.933GHz. FreeSpeak II delivers improved roaming capability for reliable wireless connections, superior digital ‘Clear-Com Sound’ for clear intelligibility and ultimate audio comfort, and innovative intercom features that make it

The system is ideal for deployment across large-scale, multi-zone production areas typically required in live events, broadcast and sports production. It allows large numbers of wireless beltpack users to simultaneously roam across an expansive production area without compromising on performance. Similar to its predecessor, FreeSpeak II can be implemented as a standalone

base station wireless system or as an integrated wireless solution within Eclipse HX matrices, known as FreeSpeak II Integra. When using the base station, up to 20 full-duplex wireless beltpacks can be connected; in an integrated matrix setup, up to 50 fullduplex wireless beltpacks can be used at the same time by strategically placing up to 10 distributed remote antennas to create an expansive coverage zone. The FreeSpeak II system consists of 1RU digital base station, a newly-designed rugged digital wireless beltpack, a new active antenna, an antenna splitter, and new battery accessories. www.clearcom.com


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Crestron demonstrates end-to-end 4K competency and more…

Crestron Electronics took to InfoComm USA show floor with a whopping debut of end-to-end line-up of DigitalMedia 4K products. The new DM 4K products round out the AV industry’s first and only end-to-end 4K certified distribution system. The line-up comprised: DMRMC-4K-SCALER-C – 4K DM Receiver and Room Controller with Scaler; DM-RMC-4K-100-C-1G − SingleGang Wall Plate 4K DM Receiver and Room Controller; DM-TX-4K-100-C1G – Single-Gang Wall Plate 4K DM Transmitter; DMC-4K-C – 4K DM Input Card; DMC-4K-C-DSP − 4K DM Input Card with Downmixing; and HD-DA24K-E, HD-DA4-4K-E and HD-DA8-4K-E Distribution Amplifiers.

The company also introduced 16-Channel Analog Audio Breakout Box (AUD-BOB-1602), which provides connections for audio insert/extract for DM HDMI input and output blades on a separate rack-mountable box. Furthermore, the new launches also included wireless version of Crestron’s popular TSW touch screen.

“DigitalMedia is more than ‘4K ready’; it’s 4K already,” said Tom Barnett, Marketing Director at Crestron. ”While others are ‘getting ready,’ we’re shipping a complete 4K solution today,” he said. “Even if you don’t have 4K content yet, you need the bandwidth of our 4K switchers to distribute higher resolutions, such as the native 2880x1800 of Apple laptops.”

Crestron also showed a live 4K switching demonstration and Crestron 4K Certified displays from a variety of partners, including as the centerpiece a 260” diagonal LED Display with 1.5mm pixel pitch from SiliconCore Technology. www.crestron.com

Da-Lite showcases it's first optical, light-rejecting screen and more Da-Lite's new parallax screen is the company's first optical, light-rejecting screen. Offered as a black screen surface, it enables the screen to offer very good colour reproduction, says Da-Lite. Parallax is a seven-layer coated screen with a .85 gain profile, which is available in varying sizes of up to 120-inch size. Da-Lite's 4K screen also took centrestage with 4K content being projected through a Christie projector. The 4K

screen features a very narrow bezel with a choice of surfaces to meet different demands. Also exhibited was the IDEA screen. The rigid back frame ensures that the screen stays firm when touched as it is mainly used in an interactive environment. The all-magnetic dry eraser screen features a thin bezel and is available in different width sizes but with a fixed 60” screen height. www.da-lite.com

Delta showcases a range of display solutions For the first time at InfoComm, Delta debuted its branding of Vivitek with the tag “a brand of Delta”. With Vivitek projectors, Delta now offers a full set of solutions for business,schools and consumers. Delta unveiled its new interactive solutions for the visual collaboration segment. The WX21i-HD display, featuring finger-touch interactive and dry-erase capability, allows users to annotate freely over their shared content on a massive seamless display for effective collaboration. The new X1i, X2i, and C1, also presented at the show, provide affordable, easily installed solutions for business and education. For signage applications, Delta exhibited its new X Series LED display

for both indoor and outdoor applications. Targeting control room applications, Delta exhibited its DLP video wall cubes with the DVCS and MiniCON video wall controllers. In relation to Vivitek, the DW6030 projector features dual-lamp technology as well as seven optional interchangeable lenses to meet most large-venue installations. Also exhibited was the educationorientated ultra-short throw projector – Vivitek D755WTi, in conjunction with

NovoConnect which enables real-time interactive education. www.deltaww.com


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Digital Projection launches 4K resolution, 12,000 Lumen Solid State Laser Projector Digital Projection launched the INSIGHT 4k Laser Projector which delivers a stunning 12,000 lumens of solid-state illumination.

At four times the resolution of a standard HD projector, the INSIGHT 4k Laser produces a clarity that is unsurpassed by any other display. The crystal-clear level of detail is beyond standard HD projectors, ensuring that no detail is missed. Ideally suited to a variety of vertical markets, the INSIGHT 4K Laser offers the ability to project large, detailed images from 1 projector where previously edgeblending 2 or more projectors would have been necessary. Its versatility is enhanced by the ability to operate it

in both portrait and landscape mode without any modifications. Add to this the 20,000 hours of illumination from the solid state Laser light source, the INSIGHT 4K Laser boasts an unbeatable Total Cost of Ownership in a small, compact chassis.

This ground-breaking projector also features full 4K 3D, with advanced functionality including Adjustable Dark Time and Sync Offset for optimisation of ghosting and smooth greyscale for active glasses and polarizers. The INSIGHT Laser 4k is scheduled for production in Q4, 2014 www.digitalprojection.co.uk/4k

dnp highlights its solutions with live World Cup coverage Not sure if it was incidental but the dnp booth faced a staircase which was conveniently converted into a “mini stadium” by visitors who sat to view the World Cup games broadcast live at the dnp booth. The clarity, sharp colours and the screen size made it perfect for viewing – we can't think of a better better way to showcase the solution! Considering that dnp wanted to show screens designed for Sports Bars and entertainment venues it made perfect sense. The HD feeds were processed

with a Christie Vista video processor and projected through Digital Projection projectors onto the dnp Supernova front and rear projection screens. The featured rear projection screen was a 180” dnp Zenith screen featuring a 2.2 gain with excellent contrast and uniformity and was a perfect match for the high lumen projectors. www.dnp-screens.com

Electro-Voice previews next generation X-Line line arrays Audio major Electro-Voice had big news to share at this year's InfoComm with the global preview of the next generation of X-Line line-array loudspeakers X1 and X2, besides the introduction of the new ETX Powered Loudspeaker family to the pro AV industry. At the EV booth, cutaway models allowed a close-up look behind the grille at the engineering innovation that the new systems are packaged with. EV microphones, amps, and DSP were also featured at the booth. A few steps away at the EV Demo Room, visitors could

experience the same products in action during multiple scheduled sessions. Along with the EV-Innovation family of fixed-install loudspeakers, the stars of the demo room were the new X1 line-array system and ETX Powered Loudspeakers. Over 800 visitors heard these new models put through their paces over the course of the show, reportedly making the demo room busiest to date! www.electrovoice.com


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Epson unveils its ‘BrightLink’ Pro Series series feature a new Whiteboard Sharing Tool that allows up to 15 participants to join a whiteboarding session directly from any mobile device with a web browser or from another BrightLink Pro– without using a software or app.

Japanese projection major Epson brought to showcase a range of their latest projection and display solutions. The most notable of the launches included the new BrightLink Pro-Series designed to revolutionize meeting rooms and classrooms, besides the expansion of the popular PowerLite-1900 Series

and PowerLite Pro-Z Series projectors with newer ranges. The BrightLink Pro 1430Wi and 1420Wi claimed to transform any flat surface, such as existing whiteboards and tables, into digital whiteboards and interactive spaces by using built-in tools that do not require a computer or software. The new

Designed for businesses, as well as higher education and K-12 environments, BrightLink Pro ultra-short throw interactive meeting room projectors are easy to use and work like an appliance. Users simply need to turn on the projector and start writing with no PC required. In addition to serving as a digital whiteboard, the BrightLink ProSeries is an ideal solution to be used as a videoconferencing display, offering splitscreen4 capabilities to view two sources side-by-side. www.epson.com

Exterity showcases secure video over IP solutions class platform AvediaServer that brings peerless levels of functionality, total system customization and flexibility. With centralized management, configuration and control, Exterity AvediaServer conducts content from any source across scalable volumes of networked end point devices, without compromising IPTV system performance or availability.

Scottish ‘secure video-over-IP’ solutions provider, Exterity, sought to showcase its latest offerings in the domain of IPTV. The company’s exhibits at the event were highlighted by its enterprise

The unique structure of AvediaServer, combining a choice of three platforms and software options, creates the most adaptable AvediaServer to yet. A variety of hardware and software options means there is a suitable AvediaServer for all

sizes of IPTV installations, ranging from smaller schools and hotels to large multinational corporate environments. “In today’s challenging environments for video content delivery across diverse platforms, Exterity’s secure video over IP solutions are all the more indispensable,” said Colin Forquhar, Exterity’s CEO. “There has been a great enthusiasm among the visitors towards our solutions; that’s very encouraging.” www.exterity.com

eyevis presents its new LED-Modules The eyevis high-quality LED modules offer higher brightness values, more brilliant colours and a wider viewing angle than conventional LCD displays thus making them suitable for control and conference rooms, TV studios and digital signage applications. Offering pixel pitch sizes of 1.5mm, 2.0mm and 2.5mm together with an integrated image processing system and a robust housing as well as a complete EMV compatibility, these high-resolution LED

modules are suitable for permanent indoor installations and mobile video walls. The modules allow for the assembly of completely bezel-free video walls. The eyevis eyeDesign software included with the module is a versatile tool for planning, configuration, source transmission and service of the video walls. With front and rear access, the

modules make servicing a breeze and reduces downtime. www.eyevis.de


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Gefen unveils new software suite of tools

Gefen unveiled its new software suite of tools, to be included with all Gefen hardware beginning in 2015. The Gefen Syner-G software suite features

advanced EDID management tools such as, a discovery protocol that automatically locates Gefen devices on a network, allowing for remote configuration; an EDID Plus tool that detects and generates EDID for remote control connectivity; and an EDID Generator, which allows integrators to

create EDID information from scratch and/or edit EDID for unique installation scenarios. Additionally, this will allow all Gefen hardware to be automatically, remotely upgraded to the newest firmware available using IP connectivity. www.gefen.com

HARMAN’s enterprise-wide exhaustive show of launches By the sheer expanse and diversity of the Group, Harman, perhaps, made the widest showcase of new product launches, with almost each of the Group concerns presenting a model or two. Consider the following:

and Contrio wall controller range, the Soundweb Contrio provides enhanced system control and audio routing flexibility.

• AKG debuted its DMSTetrad digital wireless microphone system. Aimed at a variety of applications ranging from concerts and clubs, to conferences, this license-free wireless system offers uncompressed audio transmission, superior RF performance and 128-bit AES standard encryption.

• Crown Audio debuted its XLC Series XLC2800 and XLC2500 Power Amplifiers, two cost-effective 2-channel models that offer a host of useful features for installed sound applications. Coming with proprietary DriveCore technology, these models bring extreme power at 775W and 500W per channel respectively, yet are lightweight measuring only 2U rack spaces high.

• BSS Audio introduced Soundweb Contrio networked control and audio distribution platform. Together with two initial products Contrio server

• dbx launched Advanced Feedback Suppression (AFS2) Processor, designed to eliminate feedback from a PA system with a host of features.

• JBL debuted as many as five new products- AWC 159 and AWC 15LC allweather loudspeakers; the Control 45C/T co-axial ceiling loudspeaker; Control Contract 60PS/T pendent subwoofer; the EON610 10-inch 2-way loudspeaker and the EON612 12-inch 2-way loudspeaker; and new addition of PD6000 to its Personal Directivity Series. www.harman.com

Hitachi unveils its widest range of projectors

Hitachi CPTW2503

Hitachi America Digital Media Division’s Business Solutions Group launched one of its largest ranges of projectors that essentially comprised of three categories: the 3LCD Ultra Short Throw projector, line-up of four models; Interactive Projector, line-up of two models; and the 3G SDI-ready DLP projector. The UST projector line-up included CP-AX2503, CP-AX3503, CP-AW2503

and CP-AW3003- all high-performance models ideally suited for delivering large images in limited spaces. The CPAX2503 and CP-AW2503 deliver 2,700 color and white light ouput with XGA and WXGA resolution respectively, while the CP-AX3503 and CP-AW3003 offer 3,300 and 3,600 color and white light output with XGA and WXGA resolution respectively. All four projectors include Hitachi’s High Dynamic Contrast Range feature, providing a unique ability to alter contrast when ambient light is present and yet preserve the integrity of the image. Additionally, Hitachi’s exclusive Accentualizer technology enhances sharpness, gloss and shadow detail for more realistic image quality while providing greater depth of field. All four models can be used in tabletop mode, or wall mounted.

The two new interactive projector models, CP-TW3003 and CP-TW2503 – integrate Hitachi’s powerful software to deliver complete interactive experience on any flat surface. The CP-TW3003 features 3,300 lumens of brightness, while the CP-TW2503 offers 2,700 lumens, both models offer three USB inputs for use with a USB memory stick, wireless adapter or mouse plus component, composite video, audio and mic A/V jacks. The Hitachi CP-WU13K projector offers 13,000 lumens brightness plus advanced functionality and flexible installation features, making it ideal for large auditoriums, broadcast applications, conference rooms, museums, and concert or stage productions. www.hitachi.com


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Jupiter targets small and mid-sized rooms with Fusion Catalyst 4500 the Fusion Catalyst is an ideal solution for small- and mid-size walls, such as those used in conference room applications.

Combining the latest graphics processing technology, support for up to 24 output channels, up to 48 input channels, and quieter temperaturecontrolled fans, all in a 3U-size platform,

As with all Fusion Catalyst products, users can run mission critical applications directly on the display wall processor. With an Intel Xeon 6-core CPU (with an option for another), Windows 7, up to 192 GB RAM, and massive hard disk storage options, even the most demanding applications are supported.

The Fusion Catalyst 4500 supports both Canvas and ControlPoint™. Jupiter’s ControlPoint software provides an object-based drag and drop interface for control of a single display wall. Canvas, Jupiter’s distributed collaborative visualization solution, enables users to share sources and collaborate anywhere, on smartphones, tablets, PCs, and display wall processors. www.jupiter.com

Kramer gets into the Meeting Segment with VIA Collage The VIA Collage solves BYOD challenges and provides for the seamless and effective integration of PC, Mac, iOS and Android devices into any meeting for the corporate, hospitality and education markets.

function on the VIA Collage allows multiple users to annotate, edit or highlight the current document or even a frame of video via their touch enabled devices.

Meeting attendees can easily create and edit a common document using their individual devices. Anyone connected to the VIA Collage can contribute to the main document at any time.

One of the strengths of the VIA Collage is how it effortlessly handles full motion video. Instead of streaming choppy 30 frame per second video from a user’s device, video is streamed to the VIA Collage and even 1080p HD material is played back smoothly at 60 frames per second. The unit even has an HDMI input to allow the integration of an external video source to a meeting.

One of the most impressive features is that any document created during a meeting, stored on the VIA Collage or residing on the device of anyone connected to the system can be instantly saved to the devices of all meeting participants. The Interactive whiteboard

Up to 6 presenters’ screens can be displayed on a single display device and

up to 12 can be shown simultaneously when two display devices are used. The VIA Collage also supports third party video conferencing applications such as Skype®, Go To Meeting®, Lync® and WebEx® allowing for remote participation. The digital canvas created by the Collage allows meeting participants to all work on the same document in real time and save the results to their device. www.kramerelectronics.com

Lightware furthers its HDBaseT support with the new UMX-TPS product family plate models. Targeted to environments such as small boardrooms and classrooms, these devices transmit universal video at resolutions up to 4K, audio, and control up to 180 meters over one CAT cable. The new UMX-TPS product line includes HDBaseT extenders with wall and floor

The higher end UMX-TPS-TX140 extender is designed to handle digital

and analogue video and audio signals. Audio and video analogue signals are converted to a digital format and can be transmitted separately from each other. All UMX-TPS products handle HDCP encryption. Advanced EDID Management forces the required resolution from any video source and fixes the output format conforming to the system requirements. The unit offers bi-directional and transparent IR, RS232 and Ethernet transmission. www.lightware.eu


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EXHIBITION REVIEW Systems Integration Asia August - September 2014

Planar expands its UltraRes Series with a 98” display With the new Planar UltraRes 98”, the company is expanding its award-winning Planar UltraRes Series line to include a large format 4K display in a size that supports large rooms by providing a seamless, single-display solution to applications previously requiring a tiled video wall. The Planar UltraRes 98” offers extensive connectivity options, including support for up to eight connected

sources (4 DP and 4 HDMI capable of 4K@60Hz). The unit also includes builtin UltraRes MediaPlex software,which allows multiple sources to be viewed simultaneously with the ability to upscale and downscale content to full screen or quadrants of the screen. The display features a depth of less than four inches and can be mounted using the Planar Profile Mounting System. www.planar.com/4K

Prysm offers new Cascade solutions for smaller rooms Prysm's Cascade 85” and 65” collaboration solutions are targeted at smaller rooms, offer 4K UHD or HD resolution. Cascade collaboration solutions enable users to present, share, reposition, resize, annotate and edit all types of content through on-screen touch, PCs or mobile devices. Multiple, simultaneous live inputs can be displayed and interacted with on screen including video, telepresence and web apps. Configurable workspaces allow teams to share the use of a Cascade system with other groups, save their work between

sessions and pick up where they left off when they next meet. With Cascade solutions, customers can implement true Cloud-enabled collaboration rooms. Mirroring workspaces between Cascade displays allows geographically distributed teams to simultaneously collaborate on all the content on screen. Projects and associated data can be stored locally or in the Cloud, so users can access their content from any Cascade system at any time. www.prysm.com

QSC launches two new Enterprise Cores and new speakers processing and higher channel count than their predecessors. Also highlighted is the possibility for Q-Sys Core to connect with an entire suite of external links and networks not only through the Cobranet Card, but also the upcoming Dante and AVB cards.

The new Q-Sys Core 1100 (which replaces the Core 1000) provides 256 x 256 network audio channels and 96 AEC channels, while the new Q-Sys Core 3100 (which replaces the Core 3000) offers 512 x 512 channels and 192 AEC channels. In essence the new Q-Sys Enterprise Cores offer much faster

Offering integrators additional installed sound options, QSC added three new loudspeaker models. The new ADS6T and AD-S112sw surface-mount loudspeakers are additions to the popular AcousticDesign Series, while the new AC-C4T (part of the upcoming AcousticCoverage loudspeaker line) offers integrators a cost-effective, inceiling loudspeaker solution that is ideal for voice paging and light background music applications. The new AD-S6T is a 6-inch, two-way surface-mount loudspeaker while the AD-S112sw surface mount subwoofer

employs a long-throw 12-inch driver, with yoke-mount hardware to optimize boundary-coupling. Featuring Directivity Matched Transition™ (DMT) for smooth 105° axisymmetric coverage, the ADS6T is capable of 70/100V and direct drive operation utilizing a multi-tap, low saturation 60-watt transformer with an 8Ω bypass while the AD-S112sw sensibly offers 8Ω operation only. Perfect for large distributed audio applications, the new AcousticCoverage AC-C4T in-ceiling loudspeaker features a high-quality, 4-inch full-range transducer housed in a ported enclosure for added low frequency extension. The AC-C4T also features a low saturation transformer with multiple tap settings including an 8Ω bypass making it ideal for both 70/100V and direct drive applications. www.qsc.com


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Revolabs scores yet another industry’s first: Wireless Microphone with Cloud server Revolabs scored yet another industry’s first at the InfoComm USA 2014 with the launching of the new Executive Elite, a industry’s first and only wireless microphone system with Cloud server option. Originally announced last year, the Executive Elite has since been equipped with a combination of local and remote Cloud-based capabilities that offer incredible flexibility in setup, management, and monitoring, allowing integrators and end users to manage services easily for all Elite systems across an enterprise. Administrators can access information related to microphone status, audio and radio signal strength, and system performance via a Webbased interface. One of the many benefits of this convenience is that administrators can manage all Revolabs

Executive Elite customer-specific installations within a single screen. Revolabs also unveiled the FLX UC 500 USB conference phone that promises to provide powerful, high-fidelity audio capabilities using tweeter and mid-woofer elements. Equipped with four microphones, a wider frequency response, and higher power than typical USB audio devices, the FLX UC 500 brings professional-grade sound to small UC applications. Revolabs also debuted its FLX UC 1000 IP conference phone with SIP and USB audio support which is a breakthrough for both audio quality and UC collaboration. The unit is a simple, stylish, and powerful solution for desktop and conference room applications in a single device.

www.revolabs.com

Shure demonstrates new, improvised DDS 5900 system Shure Incorporated added new flushmounted discussion units to its DDS 5900 Digital Discussion System. The DC 5900 F uses an innovative modular design that provides numerous configuration options. The complete unit consists of a base unit, front plate, button overlay, gooseneck microphone, and an optional external loudspeaker. By selecting different combinations of components, the system can be configured with the controls, loudspeaker placement, and alternate

language selection capabilities that the installation requires. The optional LS 5900 F loudspeaker module may be installed adjacent to the base/microphone unit to provide sound reinforcement of both the microphones in the system and external audio sources such as a presenter’s wireless microphone or audio from a videoconferencing system. www.shure.com

tvONE introduces new C2-2000 series derivatives The new C2-2000 series encompasses the previously released C2-2855 universal scaler and its two new derivatives, the C2-2755 Video Scaler PLUS and C2-2655 Scan Converter PLUS. These new designs have more input/ output flexibility than any other previous tvONE scaler. They can be set up and managed using a new, innovative front panel or via computer-based control panel that allows setup in less than 1/3 the time of the previous generation. The C2-2755 features the ability to up/ cross convert, and the C2-2655 to down convert, so the user may now purchase

what they want, depending on their needs. The C2-2000 series enables extremely flexible audio embedding and de-embedding for both HDMI and 3G/ HD/SDI inputs and outputs. Add to that Integral Stereo Audio 4x1 audio routing switcher with four unbalanced inputs that can follow the video input selection. A rear panel terminal block and a 3.5mm jack-socket provides access. The C22000 series also provides high quality bidirectional conversion between a variety of analog and digital video formats. Inputs and outputs can be SD/HD/3GSDI, HDMI, DVI, Composite Video, YC, YUV, YPbPr or RGB. An included key

feature allows an image to be keyed over another and faded in and out due to the 4:4:4 sampling format for RGB sources, precise keying at the pixel level can be achieved. Five full-frame still images can be stored and switched along with five logos. www.tvone.com


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EXHIBITION REVIEW Systems Integration Asia August - September 2014

TC Group unveils revolutionary ranges from Tannoy, Lab.gruppen CMS 603DC and CMS 803DC – each designed to replace its previous equivalent iterations – plus an all-new CMS 803DCQ 8” high-Q model, designed for highceiling/longer throw applications.

TC Group took to InfoComm USA 2014 show floor to launch its new CMS 3.0the 3rd generation of Tannoy’s premium in-ceiling loudspeaker system, featuring what is claimed to be a evolutionary milestone development of the Group’s Dual Concentric transducer technology. The all-new CMS 3.0 introduces several features to benefit both systems designer and contractor alike.

The new driver features revolutionary Omnimagnet technology and a unique Torus Ogive Waveguide assembly to deliver more consistent and controlled directivity, with notable improvement in higher frequency range. The new design also delivers improved time alignment and greater coherence between LF and HF, resulting in an even wider sweet spot and brighter, more defined and precise sound – for appreciably enhanced performance both on and off-axis.

The new line of Dual Concentric equipped CMS comprises of five models – CMS 403DCe, CMS 503DC,

“We listened closely to the consultant community and our key contracting customers and identified the areas where

we needed to focus,” explained Philippe Robineau, Director of Engineering for Tannoy. “We believe we achieved just that, and we’re confident that CMS 3.0 represents the new benchmark in the premium in-ceiling audio space.” Additionally, Lab.gruppen also unveiled D SERIES, a new flagship installdedicated 4-channel DSP amplifier described as a platform that offers ‘genuinely open interoperability’. A product that can integrate seamlessly with a wide range of digital audio and control protocols, the D SERIES brings unique features and performance capabilities to virtually any high performance fixed-install project. Available in two distinct variants – one featuring Lake, the other features Tesira by Biamp Systems. The Lake variant offers the package of Lake Processing DSP with analogue, AES and a Dualredundant Dante network solution; with the Tesira variant of D Series, comes a potent new collaboration between Lab. gruppen and Biamp Systems. www.tcgroup.com

VTRON demonstrates expansive visual solutions Visual and collaboration solutions major VTRON took to InfoComm USA 2014 to demonstrate its expansive range of visual solutions that comprised Visualisation Interactive System (VIS) engineered for real-world simulated environments, indoor LED video wall, DLP video cubes and narrow bezel LCD. With VTRON’s VIS, operators can view, share and annotate content in real-time with different devices including video walls, interactive displays, standard PCs, mobile devices anywhere. On the spot, visitors can experience how to master the simple user-interface without training; and share ultra-high resolution information effortlessly. VTRON also debuted its P1.488 VLED series- a range of easy-to-install small

pixel indoor LED video walls ideal for information display in high-end conference rooms, broadcasting studios, shopping centres etc. The VLED series offers the industry’s first-ever quiet cooling design with centralised power supply that dramatically reduces noise level and enhances the LED lifetime. VTRON also showcased 2x2 70” and a 2x2 50” Visionpro C series LED-lit DLPTM video cubes as a total video wall solution. It also showed the 2x1 46” LCD 4608 and a 1x2 55” LCD

5503 that offers 5.7mm narrow bezel, LED-backlight, high contrast of 3500:1 and high brightness of 700cd/m2. www.vtron.com


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PALM Mumbai 2014 concludes on a high note

For the first time in India, world renowned video mapping designer, Bart Kresa.featured a live interactive 3D mapping video powered by Christie 3D projectors, mesmerizing the entire floor.

The 14th successive PALM expo organised by Diversified Communications India fulfilled the scope and potential of the largest ever show in India. The internationally supported PALM India featured a number of manufacturers and leading brands, including Yamaha, Sennheiser, Shure, JBL, AKG, Soundcraft, Martin Professional, Robe, KV2, TOA, Bose, Bosch, Osram, Sonodyne, Philips, Neutrik, amongst others. All international brands senior management expressed complete satisfaction with the PALM organisation, in providing satisfactory and high standards in all services from registration process to a very high percentage of interested visitors of professional background. “Participation is meaningful for international high quality manufactures only when we meet personally very knowledgeable professionals from the local market, who are also important buyers, in this respect PALM show gets full marks,” these responses assure of the PALM attraction to the entire segment of the professional industry in stage light and sound, music production and AV integration. This year the show highlight at PALM was envisioned by Modern Stage Services - the Integration for Entertainment Demo, a Live 3-Dimensional Interactive Mapping feature, designed by world renowned video mapping designer, Bart Kresa. For the first time in India, Bart featured a live interactive 3D mapping video powered by hi-end 3D projectors,

mesmerizing the entire floor. This was the most attractive feature PALM has ever produced. The Integration for Entertainment Demo received innumerable ovations.

Predictably the Stage Sound and Lighting + Event Production and DJs comprised 55% of visitors, this includes rental companies, entertainment media and event management.

Following was the feature that has reclaimed its name for many years at PALM. The HARMAN Live Arena was once again a huge attraction this year. The creation and construction of the Demo Qube exhibit at the PALM was a winner with the target delegates as this novel idea and its successful delivery at the PALM exhibited a tremendous effort and solution for the pro light and sound industry to provide original demo environment. “The Qube was very productive and leads to business and contributes to the growth and development of the market in India. The PALM deserves Kudos for fulfilling a need for professional demo space”.

According to the organisers, 31% of the 18,000 visitors were from the AV Install and Systems Integration segment. Music production and studio segment comprised of 12% including the project studio category.

The PALM 2014 and its unique features covered a gross space of 18,000 sqm. Stage Sound and Lighting equipment + DJ Gear + Music Production and AV Install was showcased in Hall 1, the Qube Ground, Line Array Compound and Hall 5 Annex featuring the Harman Live Arena. Hall 2A was specially dedicated to registration of 18,000 attendees and visitor services including the PALM Souvenir Store. The Conference was held in the International Lounge. Concurrently the Music Expo was held in Hall 2B + 2C.

Andy Munro received the IRA Award for Global Innovation in Studio Design Dr. Andreas Sennheiser visited the expo this year to launch new product range for Sennheiser

Visitor Profile

PALM 2014 marked a dramatic increase in turnout of pre-registered delegates and the highest growth for day one visitor registration at 57% with 6,353 visitors, with “very high quality profile”. Total attendance increased 28% to 20,966 trade visitors. Apart from the 18,000 registered attendees the remaining 2,966 visitors were dealers who were provided with Exhibitor Badges by the various exhibitors. The 14th Consecutive PALM show this year brought out not only the highest turnout ever but the largest component of industry buyers and professionals.

Industry Awards

The 8th IRAA (Indian Recording Arts Awards) ceremony was hosted at the PALM 2014 in the Features Hall. The renowned Andy Munro received the Global Innovation in Studio Design, applauding him was the largest gathering of sound engineers and studio owners. Daman Sood was awarded the IRAA Life Time Achievement Award.

The 3trd PALM Sound and Light awards were hosted at the PALM Exhibitors’ reception party. The 4th DJ Championship was held in the Features Hall with its highest participation. The DJ Soundscape with the added Conference and Workshop attracted hundreds of professional DJs. PALM continues to invest back into the industry platform with the objective to grow the industry and the international reputation of the Indian marketplace. The PALM organisation represents a highly knowledgeable team that delivers a trade show by the industry for the industry, and a neutral and independent convention. The 16th Edition of PALM Expo, India will be held from the 28th to the 30th of May 2015. www.palmexpo.in


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TECHNOLOGY FEATURE Systems Integration Asia August - September 2014

The changing phase of conference technology by Thomas Richard Prakasam

My initial title included the word audio but in reality that might be passé. Conferencing technology is undergoing a transformation where the Chairman and delegate units are beginning to encompass much more than just audio. That is not to say that the traditional audio conferencing system is outdated but its use might be restricted to only certain types of meetings.

Playing up that philosophy is Daniel Quek, Senior Manager, Regional Marketing Conference and Public Address, Bosch Security Systems, AsiaPacific, “We see the market requiring an open-platform, IP-based solution that provides ease of interoperability and flexibility. A system that integrates, audio, video and meeting content with internet access in one single system.”

So what is this changing phase? Shure Asia's Stanley Chiu, Manager, Product Marketing puts it best, “The key change that has been transforming the conferencing market demands has greatly been driven by the advancement of technology in general, enabling manufacturers to provide highly customizable solutions, more advanced features and more seamless integration with other systems – solutions that a few years ago were technologically not possible.”

The conference system thus becomes more than just what it is used to be. The standard features are still very relevant. For example, the speech intelligibility, Chairman and delegate structure, encrypted security, camera tracking capabilities and voting/polling options. But now with the additional internet connectivity (wired or wireless), and LCD screens and it has become so much more.

Remi-Brice MAGNE, Business Development Manager Asia Pacific of televic conference highlights what that technology advancement is, “In a broad sense it is the convergence of AV and IT. Conference systems are no longer just pure audio systems but go beyond that with features such as Video and Data transmission included as part of the system.”

beyerdynamic Asia Pacific's Director of Sales & Marketing, Michael Kinzel highlights that ease of use is a very important factor that should not be overlooked. Indeed conferencing systems should be easy enough for the user to understand. “Another key change is that the industry is slowly moving away from bulky central units and delegate stations. What we are seeing now is quite a few nice and modern design of microphone stations – partly with horizontal and vertical line array microphones..and

displays, which take up a smaller footprint than previous generations,” adds Michael. Shure's Stanley further reiterates on the design aspect. “Shure is now able to meet virtually any customization requirement. The architectural requirements and aesthetics of the environment dictate the hardware design, from components to colour, shape, size and material.” Daniel Quek of Bosch concurs. “In addition to technical requirements of conferencing solutions, aesthetics and product design are important deciding factors too. Designers and end-users expect the solution to complement the design of the room.” Keeping in tandem with today's remote control of systems via smart phones and tablets, Michael Kinzel suggests easing the workflow for facility manager, “One solution can be that central units of wireless systems have their own IP addresses that can be reached via webserver based solutions. This way facility managers are not limited to watching big racks in central control rooms or stationary PCs.” Incidentally beyerdynamic's TG 1000 UHF digital wireless systems and the 5th generation of wireless QUINTA systems provide such a solution.

Solution Highlights Audio-Technica: ATCS-60

Audio-Technica's ATCS-60 is an Infrared conference system. With the wireless infrared technology, the system offers users great flexibility when configuring the system and freedom of choice when placing microphones. Additional features include four selectable channels for multi-language conferences and an automated camera function facilitating audio visual integration. As the system uses Infrared transmission, users can be assured that here is no signal leakage as

Audio-Technica ATCS M60

the signal stays only within the room just ensuring a secure meeting. In addition the ATCS-60 has a voice activation function that when enabled turns on the microphone when it is spoken into and off where there is no voice dictated, thus keeping the operations of the system simple. http://www.audio-technica.com. sg/products/microphones/wirelesssystems/conference/infrared-systems/ atcs-60-infrared-conference-system


TECHNOLOGY FEATURE Systems Integration Asia August - September 2014 transmitted via different outputs. The system can be used for a variety of applications, such as telephone and video conferencing, or for including a foreign language channel. Thanks to the integrated recorder each meeting can be recorded without the need for external equipment. The digital audio recording is saved on an SD card that is inserted into a slot on the central control unit. ORBIS

beyerdynamic: ORBIS

The ORBIS wired conference system running on CAT5 reflects what Michael mentioned about the design as the central unit only occupies half rack unit space. The central control unit and the microphone units are wired to each other using standard Cat5 cables. The closed ring simultaneously supplies the microphone units from both sides with uncompressed digital audio signals and voltage. Features such as silicone pushbuttons with multi-colour backlighting and tactile feedback, as well as a headphone connector or an induction loop for assisted listening, meet the requirements of the UN Convention on the Rights of Persons with Disabilities. The microphone units are available in a variety of fitted or desk-top versions, and enable the system to be integrated individually, elegantly and discreetly into any conference set-up. The desktop central control unit which can also be integrated into an AV rack features clearly structured user interface that can be operated intuitively. Up to 100 microphone units can be operated from one central control unit. The ORBIS system is also energy efficient as the microphones only consume less than 1 watt per unit at maximum volume and the central control unit only requires 1.5 watts in stand-by-mode. The RS-232 interface in the Orbis central control unit allows the system to be connected to a media control unit making operation and control of the conference system particularly convenient. Orbis is highly flexible because microphone signals can be

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used to control room facilities from the conference unit itself, such as the lights, ventilation systems, window shutters and projection screens. www.boschsecurity.com/ DCNmultimedia

http://asia-pacific-india.beyerdynamic. com/orbis-landingpage

ADN-W

Sennheiser: ADN-W DCN Multimedia conference system

Bosch: DCN Multimedia Conference System

The DCN multimedia conference system, with its slkee and modern design won the prestigious reddot Design Award in the communications category this year, making it a solution that combines both technology and design seamlessly. The DCN multimedia conference system which is based on the OMNEO media networking architecture is compatible with a wide range of audio products through Dante technology. With video playing an increasingly important role in conference solutions, the DCN multimedia also supports ONVIFcompliant IP cameras, which simplifies integration of automatic camera control into the system. The DCN multimedia system integrates audio, video and meeting content with internet access in one single system. The system's high-resolution, 7� capacitive touchscreen allows participants to retrieve and share documents and presentation as well as access the internet. The ability to share content and media is a great advantage, enabling meetings to go paperless and green. As the DCN system is built on an Android operating system, third party or custom-made apps can be easily added to enhance the meeting experience. For example a customised app can be

Expanding on Sennheiser's ADN conference system is the ADN-W which is a wireless system that provides freedom and flexibility. The ADN-W digital conference system uses both the 2.4 GHz and the 5 GHz frequency range for reliable wireless transmission. The Sennheiser ADN conference system is able to suppress acute acoustic feedback of up to 6dB gain before feedback. It features the use of highquality microphones and dual speakers in each discussion unit to offer unsurpassed speech intelligibility and sound quality. It also has a XLR Mix Minus mode that prevents irritating echo effects in conferences taking place across multiple locations. Acoustic feedbacks and background noises are therefore effectively suppressed. Additionally, the legendary ME 36 supercardioid, shotgun microphone, which is made in Germany, is now available as a gooseneck solution exclusively for ADN-W systems and guarantees a level of audio quality that is unsurpassed on the market. Audio transmission via the Sennheiser ADN-W conference system is encrypted: AES 128-bit encryption protects the system securely against eavesdropping. Sennheiser also developed a software module in collaboration with control technology experts Crestron. The 'ADN Crestron Module' – a software module


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TECHNOLOGY FEATURE Systems Integration Asia August - September 2014

for media control with Sennheiser’s conference systems has been developed and users can individually configure the ADN Crestron Module due to its modular principle. The ADN Central unit contains pre-configured key functions that can be controlled with your preferred media control system. This can be integrated with third-party IP or video products for delegate camera tracking. http://en-sg.sennheiser.com/ sennheiser-launches-adn-wirelessconference-system

The DCS 6000 at the Danish Parliament House

Shure: DCS 6000 Digital Conference System

The DCS 6000 Digital Conference System is a state-of-the-art digital conference system combining microphone handling, voting and information management into a single, unified platform. It is highly flexible in terms of hardware and software customization; simple to set up, operate, and control; and can easily be integrated with other applications. Due to the fully digital features, the DCS 6000 system guarantees superior sound quality, with audio encryption to ensure security and confidentiality. The system units are configurable as delegate or chairman versions, and can be customized to meet any requirement, both in appearance and functionality, including gooseneck microphones with LED light ring, location of XLR connector and loudspeakers, voting buttons, touch screens in various sizes, smart card reader for user identification, just to name few of the many options. The solution is extremely versatile and scalable as it can easily be expanded by adding extra power supplies and

more units. CaT5e wiring throughout the system ensures a cost effective power and data information distribution over a single cable, facilitating ease of installation and maintenance. The microphone operation modes available are automatic, manual, voice activated and FIFO, all available as standard features. The unrivalled longevity and modularity of the DIS firmware and software applications allow tailoring features and facilities of the system to the users’ exact needs and requirements. The SW 6000 conference management system enables the user to centrally configure, control, manage and personalize each individual conference, easily accessible via a web browser on the user’s own wireless tablet or PC. This user-friendly client/ server based software provides custom functionalities and comprehensive features, including conference and agenda configuration, individual and group speech time control, extensive voting control management, multiple user identities, full language support, mimic diagram setup, all within a unique and easy-to-use graphical interface. The system further offers complete camera control packages for integration of video equipment and easy implementation of camera control. It also provides A/V streaming and archiving solutions for real-time delivery of information to TV and web broadcast companies and/or archiving of conference information. www.shure.com/asia and www.disc.cc

uniCOS Multimedia Conference System

full collaborative experience to the delegate's fingertips. uniCOS is a multimedia conference system that delivers high quality audio, low-latency HD live video, documents and information to the conference delegates, all over a single CAT5e cable. Televic's Remi-Brice points out, “There is no point to provide an interactive solution with a high delay video that will not permit lip synchronization of the speakers. Our UniCOS system presents a video delay of less than one frame so that the audio is completely synchronized.” The interactive delegate station is equipped with a 7” touch screen, a quality speaker, RFID card reader and a microphone. All integrated in a brushed aluminium base plate. The uniCOS has a Dante interface that allows it to be integrated to any third party Dante Licensee. On top of that the system operates on a private conference network that frees the system from other IT intrusion. uniCOS is built around a new highspeed packet-based conference network that interconnects the delegate units in daisy chain and loop. The uniCOS Central Unit is a 19" rack mountable device that provides all processing and signal handling required for the uniCOS system. The central unit follows the same design philosophy as the uniCOS Contributor unit. A minimalistic user interface offers direct access to a number of vital functions. This makes control of the system easy and intuitive for the most common functionality. A set of distinctive, yet unobtrusive handles gives the central equipment a matching look. A touch of brushed aluminum combined with a red glow underlines the unit's exclusivity and lets it adhere to the family look.

televic: uniCOS Multimedia Conference System uniCOS, Televic's new flagship multimedia conference system brings

http://www.televic-conference.com/en/ unicos-multimedia-conference-system



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ADVERTORIAL SSystems Integration Asia August - September 2014

DCN multimedia Conference System from Bosch brings Meeting and Conferences to Life I n f o r m .

I m p r e s s . Inform - Information Sharing Made Easy

As technology advances, the requirement for multimedia content in meetings have increased to keep attendees engaged. To make information sharing even simpler, attendees can share information from their tablets or laptops to share information with each other, straight from their personal devices.

What are the Key Features and Benefits of the DCN System?

• The system is a perfect combination of audio, video, meeting content and touch-screen technology in an elegantly and ergonomically designed device. • It features high-resolution, 7” capacitive touchscreen that allows participants to retrieve documents and share presentations and access the internet. • It is the first ever IP-based conference system built on the OMNEO media networking architecture and operates on standard Ethernet networks. • The system is extremely scalable and flexible. • It is also easy to install and maintain.

The DCN multimedia Conference System – Bringing People Closer

The DCN multimedia Conference Systems was developed with a core focus to bring people and information closer in any meeting or conference. It integrates audio, video and meeting content with internet access within a single device increasing presentation effectiveness and enhancing interaction between people.

With the DCN multimedia conference system, participants will have all the information they need at their fingertips using touch-screen interactive multimedia conference devices. DCN multimedia supports automatic tracking cameras showing the presenter on the screen of each unit.

Impress – Easy Interoperability to Create the Ideal Meeting Experience As an IP-based system built on the OMNEO media networking architecture, DCN multimedia makes use of fully standardized network technology for ease of integration, cost-effective installation and simple maintenance. In addition, the system enables easy expansion with OMNEO audio devices and a wide range of audio products supporting DanteTM technology.

All audio and control data flowing through the system is securely encrypted in accordance with internationally recognized standards. This means that it is safely protected against tampering and unauthorized access.

Inspire – Flexible and Scalable for Interactive Discussions

The DCN multimedia conference system is the distinctive art piece of digital conference management. It fits perfectly in any meeting venue and is key to every successful meeting.

I n s p i r e . Enhanced functionalities can also be added to the multimedia conference devices via software and integrating third-party or custom-made apps. Built on an Android operating system, thirdparty or custom-made apps can be easily added to enhance the meeting experience without spending more on additional hardware. For example, a customized app can be used to control room facilities from the conference unit itself, such as the lights, the ventilation system, air conditioning and heating, window shutters and projection screens. All the latest apps can be downloaded to each conference unit centrally, saving time and maintenance costs.

The possibilities are endless

“With DCN multimedia, we now have a truly future-proof solution that grows with our customers’ conference and meeting requirements.” Explains Daniel Quek, Senior Manager, Regional Marketing Conference and Public Address at Bosch Security Systems. “Its use of standard and open technologies combined with multimedia capabilities for an enhanced meeting experience makes it the ideal solution for corporate boardrooms, city and regional councils.” For enquiries or to arrange for a handson demo session, contact us at enquiry. apr@sg.bosch.com www.boschsecurity.com/ DCNmultimedia


ADVERTORIAL Systems Integration Asia August - September 2014

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Nuclear Security Summit 2014 in The Hague with the DCN multimedia Conference System from Bosch The Hague in the Netherlands provided the setting on March 24th and 25th for the third Nuclear Security Summit (NSS). During the two-day conference, 58 world leaders – including Barack Obama, Angela Merkel, Xi Jinping and David Cameron – were seeking to improve cooperation in the prevention of nuclear terrorism around the globe. As well as the presidents and prime ministers taking part in the discussions, the conference in the World Forum Convention Center in The Hague was attended by around 5,000 delegates and 3,000 journalists. To facilitate communication between the 58 world leaders, the Dutch company Jacot Audiovisueel from Nieuw-Vennep, was entrusted with the project and installed a state-of-the-art solution in the main conference hall: the new

DCN multimedia Conference System from Bosch. This comprised a central DCN multimedia Audio Powering Switch and, for each participant, a DCN multimedia conference device equipped with a touchscreen combining audio, video and meeting content as well as internet access, a two-way loudspeaker and a microphone with a speaking distance of 60 centimeters. Even with the sophisticated technology, DCN multimedia conference devices are very easy and intuitive to operate. “The NSS summit was one of the most significant and demanding projects for us,” comments Michel Calvelage, Managing Director of Jacot Audiovisueel, ”so we invested our entire capacities and knowhow in it. At the end of the day, it was worth it because we received a lot praise – even from the prestigious conference members.”

Nuclear Security Summit 2014 in The Hague with the DCN multimedia Conference System

The Jacot Audiovisueel team invested extensive time and effort into the project and naturally demanded the finest equipment for this unique project. At the same time, redundancy for the entire system – just in case a technical problem should arise – was also imperative. The organizers of the NSS 2014 placed enormous trust from the outset in the expertise and experience of Jacot Audiovisueel, urging the company “to participate proactively in the project”. Their confidence had an extremely positive effect upon the motivation of the employees of the installation company, as Calvelage recalls: “We kept refining details and discovering new possibilities of the system that we could integrate into the overall solution. It was a process, sometimes hard to manage, but characterized by real flexibility.”


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ADVERTORIAL SSystems Integration Asia August - September 2014 a version of the Android™ operating system.

About OMNEO:

The Bosch OMNEO architecture allows the transport and easy control of audio, video and other data over IP networks satisfying highest levels of sound quality as well as synchronization whilst ensuring lowest levels of latency in a highly reliable and secure set up at competitively low system cost due to the use of standard IT components and lower installation as well as maintenance cost.

The arguments for using the DCN multimedia Conference System from Bosch were its unique features and ease of use. “With its wide range of features – such as paperless conferencing and audio, video and meeting content on a user-friendly touchscreen, the DCN multimedia System offers a new kind of conferencing experience”, says Kris Van den Bossche, Project Manager at Bosch Security Systems, “for the NSS, the following functions were primarily used: audio conferencing, video playback and voting. In cooperation with Jacot we also developed additional functions to make the system a completely tailor-made solution. For example, Prime Minister Mark Rutte could activate and deactivate the microphones of each individual conference member using a synoptic panel with a touch screen.” Nonetheless, it took some courage to make it the centerpiece of the entire production: “It was, after all, brand new,” points out Calvelage, “and the system delivered as expected”. Everything worked flawlessly: there wasn’t a single malfunction. Furthermore, at this summit of world leaders the DCN multimedia Conference System was able to fully demonstrate its advantages and possibilities. The organizers had originally assumed, for example, that it would be necessary to place conference monitors in the center of the room – an expensive solution that, besides increasing the number of possible

sources of error, would have considerably detracted from the ambience – but this was not the case. “Through the use of DCN multimedia conference devices with their integrated touchscreens, microphones and loudspeakers as well as a camera tracking system which placed each speaker perfectly on the screens, we were able to dispense with monitors altogether,” says Calvelage. “We fed the images directly to the touchscreens. It worked perfectly.” Kris Van den Bossche: “For events such as the NSS, the quality standards for the equipment used – not only in terms of security – are extremely high. That such a high-end summit as the NSS is confident to rely on our new DCN multimedia system confirms that it meets the highest standards.” Of all the praise, the most gratifying came from the Prime Minister of the Netherlands, Mark Rutte, who was hosting NSS 2014. “He was highly impressed with the performance provided by Jacot Audiovisueel and felt that we had projected a true image of the Netherlands as a technologically advanced country.”

DCN multimedia Conference System

DCN multimedia is a new conference solution based upon the new media networking architecture OMNEO developed by Bosch. The equipment includes multimedia conference units equipped with a touchscreen employing

OMNEO is based on two key technologies – the media transmission component Dante from Audinate Pty, Australia and the system-control component OCA (Open Control Architecture) – and is enhanced by Bosch specific features. OMNEO provides highest interoperability, flexibility, reliability and future-proof technology by utilizing open public standards. Additionally OMNEO comes with specific advanced features to even allow for mission-critical and life safety system applications. The technology provides a number of options for the interconnection of equipment from different manufacturers also outside of the traditional audio or intercom applications. An OMNEO media networking architecture can be scaled to include up to 10,000 nodes and can interoperate across multiple IP subnets and long distance for complex network designs and applications. www.boschsecurity.com Photos courtesy of Jacot Audiovisueel


INDIA & ME NEWS Systems Integration Asia August - September 2014

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Panasonic launches new multi touch, full HD display Panasonic India recently launched its new LFB Series high-performance, multitouch full HD display systems- specifically aimed at education and corporate sectors’ emerging needs. Featuring wireless and interactive functionality, the new displays come in three variants of 80”, 65”, and 50” models. The systems have been made available from July 2014. Multi-touch, utility device that it is, the LFB Series has the power to inform, present and interact thus making communication much simpler. This display acts as a monitor to make presentations, acts as an interactive device to facilitate discussions, turns into a whiteboard to make education interesting, and, of course, can run any video file to entertain the users. Panasonic believes that its solution will stand a class apart from the rest with its feature-rich system such as: Multi Touch Interativity: The interactive multi-touch can detect up to six touch points when connected to PC, allowing multiple users to interact with a finger/ stylus pen. The built-in whiteboard technology allows users to draw and write over the videos, documents, images without the need to connect to a PC or installing a software. Whiteboard pages can be saved to internal or external memory and can be emailed directly from the display to a mobile device. Four touch points are possible when not connected to PC.

Miracast Compatible: The series is designed with the Miracast nextgeneration wireless technology which allows seamless high-speed wireless transmission of content, including full HD video files from Miracast compatible devices to the displays. The system is compatible with Panasonic’s Wireless Projector App for iOS, which permits wireless transmission from iOS devices to the displays and Wireless Manager software, which allows wireless presentation and also supports simultaneous display from multiple devices using Multi Mode index. PC Users can use Wireless Manager ME 6.0.2 Software to wirelessly transmit content from their computer screen and enable transmission from upto 16 devices in Multi Screen Mode, while one PC can send content to up to 8 displays. Instant Playback of Content i.e. full HD Video, still images, digital documents, presentation via Direct USB is even

more easier. Users have just to insert the memory device into the displays USB port and commence selection without having to connect to a PC. The documents can zoom in and out for better operations. The System Flexibility: The system can be easily connected to a second display via VGA output. These interactive displays are equipped with DIGITAL LINK which allows transmission of video, audio and control commands all via a single LAN cable of up to 100m thus rendering the facilities free from messy wires. The LFB 70 Series is also loaded with high value features like toughened nonreflective glass for extra durability and clear visibility; picture-in-picture function; built-in-speaker of 20W(10W+10W) for audio playback and audio video presentations. www.panasonic.com/in

Datapath appoints Drita Technologies for India Datapath Ltd, an expert in display wall technology and video capture, are expanding further their Indian operations. As part of the same initiative, they appointed Drita Technologies Private Limited as their new distributors in India. Through this cooperation, Datapath intends to further strengthen their presence in India in new

complementary market areas where their products can offer great value. Drita Technologies is an expert and experienced manufacturer of Videowall Display Controller and Distributor of Triolion Professional Displays in India. With Datapath Capture cards Drita Tech provides Multi Screen Solutions for

Display wall controllers, Large Video wall, Advanced Medical Imaging application, Broadcasting, Security/Surveillance and Military applications, Streaming video applications, Camera and other Video Equipment. www.drita.in / www.datapath.co.uk


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INDIA & ME NEWS Systems Integration Asia August - September 2014

King Fahad Medical City Hospital wins Award for the installation of Barco's CareConnex Solution King Fahad Medical City (KFMC), Saudi Arabia’s largest medical facility, has recently won the ‘Hospital Build & Infrastructure Award’ in the category ‘Best Technology Initiative’. The award, which was presented during ‘Hospital Build and Infrastructure’ trade fair in Dubai, acknowledges KFMC for the installation of Barco’s CareConnex solution, powered by Hospedia, for patient entertainment and communication as well as clinical access. Entertainment, communication and clinical access Comprising 18.5” widescreen bedside terminals, mounting arms, backoffice systems and interactive patient care software powered by Hospedia, CareConnex offers entertainment and communication services to patients, while providing the hospital staff with seamless clinical access. The local system integrator working with Barco customized the software to ensure that the interface and applications would

meet the hospital’s specific needs, such as VoIP telephony, the hospital information system (HIS) and other networked systems.

More patient comfort, enhanced clinical workflow “...Thanks to CareConnex, patients now can watch television, listen to the radio and surf the Internet. These services make their stay more comfortable,” says the hospital team. “Clinical staff, for their part, now have instant access to patient data at the point-of-care, which significantly improves the workflow and, consequently, the quality of care. Moreover, as records are updated in real time, the error margin has dropped significantly.” Appreciation for the Middle East Piet Candeel, General Manager of Barco’s Healthcare Division commented, “We are delighted that this prestigious hospital group has put their trust in Barco to help them take patient care and

hospital efficiency to a higher level. The award proves that the entire MiddleEast healthcare sector values innovation and quality. It is, therefore, a big step towards strengthening our position in this exciting and fast-growing market.” The Hospital Build & Infrastructure Awards recognize market leaders in the healthcare industry who have worked hard to build hospitals or improve healthcare services and raise the bar in providing world-class patient care. http://www.barco.com

Mumbai Metro One video wall powered by Delta Displays

Leading provider of video wall solutions Delta Displays recently scored yet another laurel when it completed the install of a high-end video wall solution to the Operations Control Centre (OCC) of Mumbai Metro One Pvt. Ltd. Mumbai Metro One Pvt. Ltd (MMOPL) is a joint venture company owned by Reliance Infrastructure, Veolia Transport and the MMRDA. It was incorporated for the implementation of Line 1 Project (Versova-Andheri-Ghatkopar) of Mumbai Metro, a stretch of 11.4 Km.

MMOPL invested in Delta's Lamp based video wall solution for their most prestigious project in Mumbai. The DLPbased rear projection lamp video wall was the ideal solution for OCC, offering crystal clear images. Delta also offered a controller capable of handling multiple inputs and Cube control software which provides precise information on the status of the video wall at any point of time.

Content viewed on Delta’s Video wall at OCC is divided into two portions. The upper portion of the Video wall displays the dynamic status of each train, route and signal on a real-time basis while the lower portion displays the status of the 25 KV AC traction power supply on each section of the main line. Faults in the supply, if any, are noticed immediately through the Video wall and can be acted upon by the MMOPL operators.

The MMOPL Line 1 will provide the much needed East-to-West connectivity and will carry about 600,00 commuters per day. This line features an advanced signalling system, including an automatic train protection system (ATPS) and automated signalling to control train movements. Signalling, CCTV monitoring, power monitoring and relay point monitoring, all are displayed on Delta’s Video wall.

Delta, having a strong global reference base in the railway industry gave MMOPL a reliable display solution meant for a 24/7 operation. Though the metro trains will operate for only 18.5 hrs, the operations would be monitored 24/7 on Delta Video walls. www.deltadisplays.com



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INDIA & ME NEWS Systems Integration Asia August - September 2014

COMMENTARY

Smart cities for smart living!

By Ram Bhavanashi

Envisioning a delightful future, audio-visually The signs of the AV-savvy leadership – that has recently taken over the country’s reins – is already showing up! Living up much to the predictions of most industry players during the Exit Poll period, and the immediate aftermath of poll results that the new government would give a big boost to the cause of audio-visual industry in the country, India’s Prime Minister Narendra Modi unveiled a beautiful vision upfront. As one intelligent stratagem towards achieving multiple objectives, Modi brought to fore the concept of Smart Cities, and…take a note… building 100 Smart Cities across the country. Even as the admirers, and detractors alike, have been coming to grips with Prime Minister Narendra Modi initiatives towards a ‘new India,’ he served the country; watching global leaders and industry majors with one of the most fanciful visions: Building one hundred Smart Cities equipped with cutting-edge (audio-visual) communication systems. Going further, the government has announced investing a whopping US$ 1.2 billion for the initiative over the next one year. More, the government wants to go all-out to bring private investment from both within and outside India for additional funding. Knowing Modi’s proven activism in the domain of attracting FDIs (foreign direct investments) – under his stewardship, Gujarat continued to top FDI charts and excelled in industrial output – there are very few doubting this ambition. According to sources, the Prime Minister intends to usher in a new Urban India, as one of the effective means to deal with the country’s rapidly growing ‘unorganized urbanism.’

In a recent speech, Modi said: "Cities in the past were built on riverbanks; they are now built along the highways. But in the future, they will be built based on availability of optical fiber networks and next-generation infrastructure." Sources relate these words with his intended deeds. According to them, the vision is to build Smart Cities that rival the best in the world. Understandably, the one being drawn into comparison is China’s Tianjin knowledge city, Suxhou, Guangzhou and Szechuan. If media reports quoting sources close to the development are to be believed the Gujarat International Financial Tec (GIFT) City would become the first city in Modi's dream project. Some 18 km, off the Ahmedabad airport the GIFT is boasted to be a true gift to urban India in that it will usher in an all-together new genre of urban India - fully defined by a high degree of audio-visual communication and security surveillance network. Having already begun construction in 2011, the ‘next-gen’ city – to be spread over an expansive 886 acres – is estimated to cost a whopping investment of INR 70,000 core (US$11.2 billion), and completed in ten years. Consider this: • A fully functional GIFT City will have a Command Centre with high degree of ICT infrastructure to manage everyday chores • The ICT will define and drive the core system of living in the Smart City • The Smart City's core ICT infrastructure means a network of sensors, cameras, wireless devices, data centres providing essential services. While use of sustainable material for building facilities and reduce energy consumption forms an important aspect, solid waste will be sucked out from homes and offices

through pipelines leading directly to a waste processing plant • The project promises at least 500,000 direct and an equal number of indirect jobs on completion According to sources, two big towers and few MNC financial institutions are among those who have already signed up. More, taken by the enthusiasm that the concept generated, as many as seven new Smart Cities are being conceptualized along the proposed DelhiMumbai Industrial Corridor (DMIC). These cities will include three Smart Cities at Dholera, Shendra-Bidkin and Global City – all intended to be built by 2019. That’s indeed a very ambitious vision. Indian AV industry is obviously upbeat about the whole proposition. “I would want to be bullish,” says Vipin Pungalia, Vice-President-Sales and Marketing (Professional Segment). The proposed 100 smart cities with high-tech infrastructure would be a booster for the cause of AV.” Says Abhimanyu Gupta, Director of Actis Technologies: “The initiative seems promising over the next few years; we'd like to see how they proceed with them.” Adding more energy to the initiative, the Singapore government is said to have offered its expertise to help Modi government realize the grand vision. Whether the Modi Sarkar would seek help from Singapore, or some other group, it is apparent that a grand vision is being laid out; and a whole big domain of opportunities is being thrown at Indian AV industry, among others. Understandably, everyone is watching at it cautiously. Time will decide how smart it is going to turn for them, and everyone involved.



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INDIA FEATURE Systems Integration Asia August - September 2014

Melodies and Maladies heard and seen!

Indian AV industry: Script for a perfect story? -By Ram Bhavanashi

The audio-visual industry in India, perhaps, presents a perfect script for a decent storyboard? Or so it seems. Once on the cusp of growth; once sliding down the curve… once paeaning melodies; once paining maladies… and once bullish; once bearish! Surveys, predictions, promises, and performances all appear to be making a mixed fare. The silver lining, however, is that the future is holding a bright beacon light - a new, stable, and certain political set-up whose leadership is reputed to be a big taker of AV. An SIA perspective. For some, this might appear/read like a popular Karan Johar flick! For, the Kabhi Khushi Kabhi Gham (meaning once pleasure, once sorrow) movie that he made history with 13 years ago depicted a similar imagery, though in largerthan-life fashion. The story, of Indian AV industry – if I need to say it that way – has almost all that the flamboyant Bollywood director had shown to runaway success! Yes, if the year 2013 has been a watershed time for one, it had shed water on the other’s expectations; while an industry major made exceedingly good during the year, a big player took a dent or two (for various reasons)! While an SI had tasted the sweetness of success, a consultant felt it a bit sour. In a nutshell, the period of 2013 and few months there after is considered to have served the industry a mix of melodies to relish, and maladies to address. Generically said, the manufacturing segment felt it fared better; the systems integration community felt it’s a mix and match of pleasure and pain, and the consultant community felt there have been more concerns than cheers. Having taken that, all these three vital nodes of the industry value-chain anticipate a better year ahead.

How have they performed in 2013?

“The year was certainly good for us, we performed up to our expectations,” affirms Rajesh Patkar, General Manger, Christie Digital Systems, India. Rajesh Patkar “Various factors contributed to the success,” he explains, “the very nature of the business model we brought to place; the kind of trust and relationship that we built with our partners; the level of cooperation from our support services; and the incomparably superlative range and quality products- all have contributed to our success.” For Hitachi India, despite the Rupee-Dollar fluctuation and political uncertainty, the year 2013 was fairly well. “Our sales indicate that demand was Tarun Jain not dented and our market share increased from seven per cent in 2012 to eight per cent in 2013 in the projector segment,” explains Tarun Jain, Country Manager-Hitachi India. Barco India, another visual solutions major with fairly deep stakes within the Indian industry – not only in professional AV but also in the allied segment of Mandar Gupte digital cinema – apparently has had a very satisfying year in 2013. “Yes, we

performed well up to our expectations,” asserts Mandar Gupte, Sales DirectorEntertainment and Cinema Division at Barco India. “Not only the year was promising, the following months too were encouraging.” Audio major Sennheiser India, rode on their aggressive promo campaigns as well as the hard work through their strategic alliances with Televic Conference and Vipin Pungalia Apart Audio to make it good in 2013. Endorses Vipin Pungalia, Vice-President-Sales and Marketing (Professional Segment), “our Sound Impression programmes, and our partnership with the two audio MNCs, catalyzed our growth in 2013.” The VP, however, admits that the economic slowdown and currency weakening did affect their business to an extent. Panasonic India on the other hand, say they had an average year, though they achieved their business plan with 109 per cent growth over the preceding year. Vineet Mahajan “We could have done far better had there not been delay in deliveries of material due to late arrival of certifications under BIS (Bureau of Indian Standards Certification),” explains Vineet Mahajan, General Manager-Display Products at Panasonic India Private Limited. ‘It was a bit sluggish,’ for the Bangalorebased SI Ideas Ahead. “It got slow towards the fag end of the year,” Sugunakar Naidu, the SI firm’s Director



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INDIA FEATURE Systems Integration Asia August - September 2014

Sugunakar Naidu

notes, “the results achieved were below our expectations major factor was delayed decision making from some big clients, and some not happening.”

According to a leading systems integrator from Mumbai, SIs were also under pressure due to the unsustainable margins at which some AV integrators have been doing business. Perhaps, a more concerning, if not hard-hitting, impression comes from a leading consultant. “It’s a bad race, often of unethical practices,” opines Vipul C Vipul C Patel Patel, Director of Mumbai-based consultancy firm System Architects and Designers. “People with no expertise, let alone requisite certification, pose to be one and produce paraphernalia to win over clients and their projects, offering unmanageable margins,” he explains. “It’s just one part of the trade, and there are many others.” A majority of the consulting community (*interacted by SIAasia), apparently did not do well during the year. While reasons like politico-economic uncertainty did factor for the situation, surprisingly, however, it appeared more for the ‘attitude’ than for the market. It is, as a source puts it, the lack of realization, or pre-decided notions amongst the End Users, or their advisors – understandably their ‘connected’ SI or dealer-distributor – that ‘independent consultancy’ is not a pre-requisite parameter for a project. “I think the market lags to understand the advantages of having a neutral consultant working for clients,” says

Harmeet Singh, Director-Design Matrix. So, it takes some time before the market evolves in the strictest sense of the term consultancy. Harmeet Singh

Opportunities and Challenges…

The times ahead does show opportunities, and with them, some challenges as well. Solutions encompassing Digital signage, Unified Communications and Energy Management seem to be providing a great opportunity, feels Abhimanyu Gupta, Director of Actis Technologies. For him, even the Corporate vertical is also standing tall with potential. On the other hand, aspects like Video Conferencing is getting challenging in terms of margins. Low-margin disruption strategy from some of the integrators concerns to be a dampener. “It may just end up hurting everybody, including clients and their projects,” cautions the Actis chief. Looking from some other perspective, domains such as Campus Built out with Collaboration environments, Streaming, Simulation and Customer Experience Center Built-outs appear to be the in thing for the coming times. That the education, corporate and healthcare segments are demanding newer technologies, these areas appear to be bringing in new opportunities as well.

Confidence about the future…

The manufacturing sector is unanimously bullish on the future. While some rely on the findings of surveys and government tendencies, others have their own readings. Explains Tarun Jain of Hitachi: “Indian AV market is expected to grow considerably, as demand for AV (systems) has been spreading to almost every segment, including gaming and home entertainment.” According to him, the AV market is expected to grow at 25

percent annually by 2015, and thus presents huge opportunity. “The Indian projector market size is currently around 278,000,” he reveals, “and is expected to grow to around 538,000 sets by 2017that’s a substantial potential.” According to Vineet Mahajan of Panasonic, Indian AV market is projected to grow at 112 per cent between 201415. Focus on infrastructure development; advancement in communications technology; and increased collaboration between Indian and foreign companies will boost opportunities. “Macro-economic changes, stable currency and changes in government, and policy making will definitely have a positive impact on the industry,” believes Harman Prashant Govindan Professional India’s Sales Director Prashant Govindan. “I think the Indian AV industry, having gone through several points of inflection, is now more mature and ready both in terms of scale and service delivery,” he asserts. “I am very bullish about it.” “AV market growth is directly related to business climate and economic growth. As indication in that direction is very positive we expect to grow at a healthy pace Arun Kumar with technology becoming an important part of the offering,” says Arun Kumar, Divisional Manager-professional systems division, Bose Corporation India. “I would want to be bullish,” endorses Vipin Pungalia, Sennheiser India VPSales&Marketing (Professional Systems). That the new government at Centre had proposed 100 Smart Cities with hightech infrastructure; 12 new government medical institutions, 5 All India Institutes


INDIA FEATURE Systems Integration Asia August - September 2014 of Medical Sciences, 4 India Institutes of Management, and more, aiming at 7-8 percent GDP over the next three yearsall would be a booster for the cause of AV. That the new government has brought to the fore the fanciful ‘Smart Cities’ concept, besides many, the SI community appears a bit optimistic. “The Abhimanyu Gupta new Smart Cities initiative seems promising…,” says Abhimanyu Gupta, Director of Actis Technologies, “we'd like to see how they proceed with them.” The Actis chief is ‘cautiously optimistic’ about the future. “As the investment climate improves, if the wider universe of businesses begins investing, we expect this to help sustain growth over the next 2-3 years.” “Spending on AV infrastructure has seen a significant jump, moving away from traditional projector and screens towards interactive and collaborative Shyl Kumar Balu solutions,” points out Shyl Kumar Balu, Managing Director of Genesis IT Innovations Ltd. “This should also open

up tremendous business opportunity in the coming months.” Notes Sugunakar Naidu: “The trend is bullish in certain regions, while bearish in certain other cities. It is therefore a mix of opportunities.” According to him, seeking upgrade of existing analog platforms done with the existing clients into digital medium would open up a huge opportunity for everyone. Hemant Vats, Principal Consultant at Extreme Global Systems is bullish about the AV fortunes reshaping in the coming monthswith a stable Hemant Vats and proactive government showing the way from the ‘centre.’ “Strong governance helps strong decisions,” he says, “even if 8 out of 10 decisions go wrong, the other two would bring good. We did not even have this luxury for a long long time.”

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forward,” feels Kelvin AshbyKing, Principal Consultant at T2 Consulting. “We are a ‘luxury' industry therefore if the fundamentals are right, then Kelvin Ashby-King our business will develop on the back of this,” he says, and cautions, “…but there will be no miracles, it is going to take time for projects to come back online, and new projects to start as investment comes back into the market.” Amidst all that enthusiasm of proactive government and apparent opportunities, here comes a caution – from Harmeet – perhaps, one that summarizes the emerging scenario: “The industry would flourish…but a lot being eaten away by the IT segment…the equipment footprint would shrink, and at the same time, software and IT segments would open a lotof new strategies and possibilities.”

Vipul Patel appears to endorse the view: “The current leadership is AV-savvy; that it has already experienced and understood that, it is likely to help boost the AV fortunes.”

Summing up, the year that went by had both its pleasures and pains, and the future that is beckoning is hinting at both cheers and chills - perhaps a befitting Karan Johar stuff.

"The recent events in the political arena clearly show a desire of the people for a change, for a strong government that can act and that is only good for the country and our industry in going

SIAsia thanks the professionals quoted in the feature for sharing their perceptions on the industry dynamics and their businesses without inhibitions.

Some of the prominent installations in India that were completed in 2013 and 2014

Airtel Network Experience Centre

The Bengaluru International Airport Terminal 1A

Guwahati High Court


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INDIA & ME INTERVIEW SSystems Integration Asia August - September 2014

Understanding and addressing the market, proactively Networked media system solutions major Biamp Systems - in tune with its renewed strategies - has been laying an increased and methodical focus on India. As part of the same approach, the audio networking technology player launched some very focused initiatives towards furthering the cause of the company's interests in the country. SIA spoke to Robin Ghose, Regional Manager-SAARC, at Biamp Systems on what exactly are the company's plans. Excerpts: SIAsia: It's been quite some time that Biamp has had a direct presence in India. How has the journey been?

ROBIN: Biamp Systems has had a presence in India for a long time, but our investment in, and commitment to this region has evolved over the last 18 months through a number of strategic initiatives, such as expanding our Biamp India team. As with any such effort in a complex market it takes time to strategically plan and commission these types of initiatives and investments. These have resulted in significant changes in the way we do business in India, and there are more exciting initiatives coming soon which will continue to illustrate Biamp’s commitment to the market.

SIAsia: What specific initiatives has Biamp India brought to place to get a deeper and consolidated presence in the country?

ROBIN: The most significant initiative to date would be the expansion of our regional team. The addition of area mangers across India has enabled Biamp to be in more places and better able to address the needs of our partners, and ultimately the end users. India is a huge country and it was crucial to Biamp that we offer a quality interaction point throughout the region. Our partner-base has grown, and we wanted to make

sure that no one was delayed in being attended to due to limited resources within the Biamp team. We have also broadened our reseller base in order to increase the availability of our products to partners across the country, and so increasing the number of feet on the street. The introduction of new products like TesiraFORTÉ has expanded the need for training. Both industry training, and product certification training is a significant passion of ours. Biamp has a number of strategic training initiatives offered to complement our existing inperson, hands-on certification training. These include our live webinar series covering multiple-level topics beginning with audio basics, Biamp's YouTub Training Channel of recorded webinars, the Biam Cornerstone knowledge base and the online, self-paced certification training for TesiraFORTÉ.

SIAsia: What has been the most encouraging aspect for Biamp in relation to the Indian AV industry?

ROBIN: Most exciting has been the manner in which our partners have embraced these initiatives and are committed to working even closer with us today, even as Biamp welcomes new partners who have begun working with us. The training initiatives have been a

resounding success. Feedback has shown us that training was exactly what our partners needed and they're happy with the diverse modes of training we offer.

SIAsia: In what exact ways did it help Biamp? business wise, footprint wise ...

ROBIN: Our business is built on the success of our partners, so with us enabling our partners to succeed, this allows us to succeed, despite some challenging market conditions.

SIAsia: Similarly, what has been the most challenging aspect? and how did Biamp India address that?

ROBIN: Biamp’s commitment to India is a very important one. For us to expand our presence in this region, we needed to do so mindfully. One of the biggest challenges was to identify and recruit the right people to make this expansion happen. India is a market of possibilities and education is a key piece of our equation to success, especially for the technology-oriented industry like AV.

SIAsia: Has there been a most concerning issue for Biamp India? if so, what exactly is it? how is it approaching the same?

ROBIN: Macroeconomic issues such as the volatile foreign currency conversion and the political uncertainty impacts all


INDIA & ME INTERVIEW Systems Integration Asia August - September 2014

global companies that invest in India. This is especially true for the AV industry as we watch to see how long this will last. While I admit we’re seeing the situation improve, we know now is the time that demands continued hard work and attention to bringing innovative products to market, providing superior global app support, and diverse product and industry training.

SIAsia: What market segment/vertical has been the biggest growth area for Biamp? And what has been the toughest and why?

ROBIN: The Corporate, Mass Transit, and Government segments are verticals Biamp has had a presence in for many years. And while we continue to make inroads in the Transit segment, especially given our capabilities with both our Tesira and Vocia product lines, the

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toughest has been the Government vertical. This shouldn’t be a surprise given the political uncertainty that affects global companies, and hence, has impacted some large projects we were involved in.

opposed to simple design, build and commissioning jobs. That’s a big take.

SIAsia: Generically, said, do you see any improvement in Indian AV industry from the time Biamp India began its direct operations, and now?

ROBIN: India is an important market for Biamp. We strive to listen to our partners and end users, understand the needs of the market, and are dedicated to developing innovative products. We see great possibilities in India and have no intention of sitting on our laurels. The AV industry can continue to look to Biamp for developing innovative, thoughtful products, supported by the quality and support the industry has come to expect from Biamp Systems.

ROBIN: The biggest trend I see is the end-user becoming more involved in learning about AV, and the solutions they want to deploy. They are simply becoming savvier by the day about technology, and its use. This has necessitated the need for consultants and the SI community to change the way they pitch their recommended solutions. Additionally, a lot of emphasis is now going into managed services as

SIAsia: Lastly, what is the immediate, near-term and long-term future for Biamp India? any specific roadmap?

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INDIA & ME INTERVIEW SSystems Integration Asia August - September 2014

Taking, expanding the ‘trusted’ path Revolabs India has undergone some big changes in recent months. While the India business has been moved from under IMEA (India, Middle East and Africa) segment to Asia Pacific segment, the top management in India has also seen change of guard. It is as part of this process, that S.L. Dorairaju – a well-known figure in the AV industry – came onboard Revolabs Asia Pacific team as Country Manager for India and SAARC Region. Operating from Chennai, he reports to Revolabs APAC management. SIAsia caught up with Dorairaju to know about his new assignment and its agenda. Excerpts: SIAsia: Tell us something about the restructuring happening with Revolabs India...

Dorairaju: It is clearly aimed at boosting presence in India and adding resources to address the growing market. Revolabs has been investing in India as global collaboration and the importance of audio solutions for conferencing has greatly expanded the need for Revo products, and thus the need for local resources and presence. Our objective is to better serve not only the multinational corporations, Fortune500s with our high quality wireless, wired audio and conference phone solutions but also address the existing and emerging requirements from the growing number of Indian business entities.

SIAsia: In specific terms what does it mean to Revolabs? and what does it mean to the industry? Dorairaju: We are closer to our partners and to be there with them to service customers, and also offer quicker turnaround times - be it presales or post-sales support activity. As a transnational developer and provider of cutting-edge conferencing systems and solutions, we are doing our part by offering innovative solutions to partners

and customers to better address today’s much higher industry expectations on audio solutions.

mean contributing to increase Revolabs revenues, to be able to reinvest towards further consolidation.

SIAsia: Having taken up the hot seat, how has the journey been albeit it being a short one?

SIAsia: What do you think is Revolabs biggest strength? and how would you plan to leverage it?

Dorairaju: Our earlier India Manager and team had done some great groundwork; helped the company establish a particular business structure. They built pathways for our current team to continue with the momentum. We have great distributors who are very dynamic and willing to respond to our initiatives. We are moving through the process. I would like to help establish a much larger reseller network, to better reach out and service our existing customers, besides adding new prospective customers.

SIAsia: What is your immediate agenda and in the months/years to come?

Dorairaju: My immediate task is to support our loyal distributors and partners to help increase their market shares; align our channels with our newly launched solutions such as wired microphones and UC(unified communications) series of conference phone solutions. This will, obviously,

Dorairaju: Ability to innovate and develop quality material is what strikes my mind upfront. Complement the same with focused marketing approach is another/added strength. We have been doing our part to educate the customers not to ‘compromise for less’ if they can get more from Revolabs- guess that’s one of the better ways to leverage strengths.

SIAsia: What do you think is the most challenging/ concerning thing as well? How do you intend to address that?

Dorairaju: ‘The harvest is plentiful but the workers are few.’ Despite our believably good presence in various cities across the country, we do not believe we are able to reach out to every customer! Thus, building an expansive and efficient partner eco-system; establishing a working synergy with that system will be key to our success. We are moving through the process.


INDIA & ME INTERVIEW Systems Integration Asia August - September 2014

SIAsia: What is your view of the Indian AV industry in the current regional (Asia-Pac) setting?

Dorairaju: AV industry, in today’s global economy setting, refers to global integration. Thus it should not and cannot operate in standalone mode. Apart from the MNCs and Fortune top 500 companies, local enterprises are also better informed today than what they were in 1990s and 2000s; they are looking for quality and reliable products, and cutting-edge solutions no less than what are currently consumed in rest of the world. Indian industry, therefore, is forging ahead in tune with the global environment.

SIAsia: What bearing do you think the recent big change in the country's Central governance will have on the industry? Dorairaju: Stability and certainty is a prime factor; and proactive approach

to industry and its concerns will help improve business confidence and sentiment. We hope this will happen in the months/years to come, given the setting of the central governance. We are aware that more foreign and local companies have been intending to expand their operations in the country, and that can act a motivator towards better fortunes.

SIAsia: Any particular expectation from the changed/changing governing scenario? kindly elaborate...

Dorairaju: The only constant is changeso goes the famous saying. While we naturally expect better things to come from the changed national polity and political set-up, we will focus on what we can do for our distributors, partners and customers. Our products shall speak for themselves while our work will take them forward.

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A PGDBA graduate from Loyola Institute of Business Administration, Chennai, Dorai is a seasoned sales and business professional of over 25 years with thorough exposure to the SAARC geographies. Having been at the top echelons of large multinationals – like Country Head for InFocus; ESCO Audio Visual; WaveLogic Australia, and ACONEX Australia – Dorai is reputed to building strong competencies to the respective enterprises in sales and marketing domains. An important aspect of his success, and value add to enterprises, has been his strong relationship with distributors and partners, and his ability to define strategies, and sales and service framework. His new endeavour is naturally expected to lead him, and the company to newer levels of success.

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INDIA & ME INSTALLATIONS SSystems Integration Asia August - September 2014

MMTV Studio’s digital backdrop video wall glows in HD Christie Digital Systems plays key role for an enriching experience Project Name: Malayala Manorama TV (MMTV) Broadcasting Studio Project Location: Kochi, Kerala Project Owner: Malayala Manorama Company Limited Industry/Market: Media and Television Technology Partner: Christie Digital Systems

Consultant(s): Christie Digital Systems Integration Partners: Godrej & Boyce; Falcon Technologies Install type: HD video wall backdrop at MMTV Studio in Kochi Commissioned: Jan 2014

Malayala Manorama TV (MMTV) – the electronic media concern of the illustrious Malayala Manorama Group – which has recently commenced its broadcasting operations from Kochi, may be one of the late entrants to the Indian television industry domain but an early adopter of technology. The fact comes visible crystal clear, like the quality of technology adopted, on the digital backdrop video wall in the channel’s studio at Kochi, the media-rich town of Kerala, and South India. Playing a key role in the install was Christie Digital Systems, in association with its local partner Falcon Technologies. An SIA report. The solution, in essence, comprised installing six Christie Entero HB 70-inch SXGA+ video wall display cubes in the news studio as a backdrop. With the most advanced LED display system design, Christie Entero HB offers the highest brightness, 24/7 performance and reliability that is complemented by cost-effective ownership and operations.

Malayala Manorama TV, being a trailblazer in the Indian television industry, wanted to create a technology showcase that reflects the channel’s mission and passion in tune with the need of the current media landscape. Its coming to the hot space that is already fiercely competitive where each news channel is aggressively carving its own niche, the Kochi-based television station’s strategy was to be an early adopter of innovative technology and solutions in order to deliver superior viewing experiences to its consumers. The channel’s vision and objective was to install a high definition video wall in the Manorama News studios in Kochi. The broadcast network wanted to have a display of highest resolution content

on a digital backdrop as a part of their regular news programming. A clinical diligence for a technology partner to help realize their vision brought Christie Digital Systems onboard. “We played both Consultant and technology solution provider to the install,” explains Rajesh Patkar, General Manager, Christie Digital Systems-India. “We provided them the expertise and necessary support besides the essential technology.” The integration was commissioned and completed in association with Christie’s local partner Falcon Technologies and Mumbai-headquartered systems integration major Godrej & Boyce Manufacturing Company Ltd.

The next-generation Entero HB series packages a slew of benefits that includes the brightest LED projection cubes available (up to 1350 lumens capability); cutting edge illumination technology; and superior automatic colour control that delivers the most vivid images. The Entero HB series is also the first and only LED control room display that offers wireless control through Wi-Fi, allowing the user to make brightness and color adjustments, control the wall or perform diagnostic monitoring as required. Designed for zero maintenance, the Entero HB series works on solid state LED illumination, and has no consumables, neither scheduled maintenance for at least seven years, making it an ideal choice for any broadcaster. The processing part of the video wall comprised integration of Christie Spyder 344 image processor, one of the most powerful processors in the broadcast industry today. It offers the user with total control and flexibility, allowing


INDIA & ME INSTALLATIONS Systems Integration Asia August - September 2014

mixing a number of multiple sources in multiple windows and creating all kinds of Pictures-in-Pictures. The Spyder 344’s compact modular design also provides options, versatility and power – making it easy to manipulate a virtually limitless variety of inputs through a single output. With a view to enhancing the interactivity and collaboration of the installation, Christie also provided MMTV with an Interactivity Kit which improves the overall audience experience – by providing the user with creative flexibility to incorporate multipoint touch interactivity into large-format digital displays. Christie’s Interactivity Kit enables the transformation of any large-format video wall into a dynamic and responsive multi-touch surface. As it is designed in pieces, it can fit perfectly around the video wall, and can be configured into 84 different sizes. It is easy-to-use and can be easily installed by simply attaching it to the perimeter of the display wall and plugging it into a computer without drivers. This process enables the studio crew to display different content and visuals on the video wall with ease. As the Interactivity Kit is automatically recognized as a multi-touch device by Windows 7, no manual calibration of sensors or cameras are required. Using

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the breakthrough Baanto ShadowSense technology, the Interactivity Kit offers excellent performance with high touch accuracy and fast response times, supporting up to 18 touches on a largeformat display. E M Appu, general manager of operations, MMTV, feels happy about the fulfilling changes that Christie has made possible. “The installation went off without a hitch. The Christie team was resourceful in being able to successfully work through the challenges along the way,” he compliments. “They even had construction workers on-site to help create a frame to install the interactivity kit around the video wall.” As this project was an in-studio installation, the Christie team had to liaise with a number of different stakeholders such as architects, consultants, cameramen, construction workers as well as MMTV’s technical staff on-site for a near seamless installation. Each of the stakeholders had different requirements, and Christie’s engineers had to proactively manage all their needs. Overall, the installation was completed on schedule and within budget. “Christie greatly appreciates the confidence that the MMTV has placed

in us,” says Lin Yu, Vice-President, Christie Asia Pacific. “We are delighted to provide the broadcast network the support required during the installation of the video wall.” According to the Christie APAC top exec, their partnership with the system integrator Godrej was a win-win proposition. That winning partnership with Godrej also allowed them to deliver superior service support. “The installation was thus simply flawless,” commends Lin. Since the launch of the new video wall, MMTV has received positive feedback from viewers, advertisers and business partners – thus truly endorsing the project and cementing MMTV’s reputation as one of India’s most innovative media companies. The install is first such work for Christie with a south Indian broadcaster. “Christie’s technically-superior engines and projection technologies will go a long way in putting MMTV ahead of the competitive media landscape in South India,” commended Anil George, Chief Executive Officer, MMTV. www.christiedigital.com www.godrejavsolutions.com


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INDIA & ME INSTALLATIONS Systems Integration Asia August - September 2014

AV@weschool: Experiential learning by technology Actis weaves AV expertise at Welingkar Institute of Management

-By Ram Bhavanashi

PROJECT FACTFILE:

Name: Welingkar Institute of Management Location: Matunga, Mumbai Segment: Education (Management) Owner: Shikshana Prasaraka Mandali, Pune Type: AV systems integration, interactive learning set-up, video conferencing Task: Design, build, maintain, support advanced collaboration and conferencing systems to facilitate experiential learning AV Design Consultant: Actis Technologies, Mumbai AV Systems Integrator: Actis Technologies, Mumbai Commencement: Phased manner Commissioned: Phased manner Thanks to the admirable levels of realization, and access to information among the user communities, there has been an increased adoption of technology in seats of high learning in India. Of late, there have been some truly fascinating cases of technology harnessing by higher professional education institutions in the country. Endorsing the phenomenon in its own unique way is Welingkar Institute of Management in Mumbai. One of the haloed management schools in the country, the institution implemented a very sophisticated AV technology integration to herald what is referred to as experiential learning. An SIA exclusive. The Welingkar Institute of Management in Mumbai – part of the Puneheadquartered Shikshana Prasaraka Mandali that manages over 40 educational institutes in Maharashtra – is among the most reputed institutions in the country not only for its strong academic credentials but also for its futuristic initiatives. Originally called Prin. L. N. Welingkar Institute of Management Development and Research, and recently renamed ‘we school’ – standing for welingkar education – the institution earned reputation by building competencies and taking top ranks in several aspects. With a view to building technology competence that befits and benefits the School’s academic activities, the management decided to harness audiovisual systems integration. The ‘design thinking’ approach that it applies to its management education, apparently flowing through the due diligence

process brought onboard Mumbai-based systems integrator Actis Technologies to weave in an audio-visual environment that facilitates an ‘experiential learning’ by means of technology. “As a progressive institution which has taken a design centric view towards management education, the Welingkar Institute wanted to incorporate advanced collaboration and conferencing systems to enhance the learning experience for their students,” explains Abhimanyu Gupta, Director of Actis Technologies. That in today’s academic world, interactivity and use of collaborative technology have become increasingly important in the classroom, Welingkar wanted to incorporate the same in the best way possible. Actis was thus tasked to create an environment conducive for experiential learning through a right technology solution. “The management wanted to provide the

students with several spaces for creative learning and to enhance interactions between faculty and students during sessions,”explains Abhimanyu. “They also wanted these spaces to have the flexibility to adapt to different kinds of learning events.” The requirement thus for the solution provider was to ‘design-build-maintainsupport’ the advanced collaboration and conference systems. Though it wasn’t a challenge to the expertise of the SI who built decades of competence implementing several such projects, it did involve a degree of ingenuity and hard work. The client brief, though looked simple, was sort of ambitious in that it involved multiple spaces with diverse requirements extended across the campus. Intended to be implemented in a phased manner, the project essentially comprised:


INDIA & ME INSTALLATIONS Systems Integration Asia August - September 2014

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• A 80-seat Conference Room • Brainstorm Room • A 240-seat auditorium • A Director’s Conference Room • An Interactive Classroom • Digital Signage in atrium

The Solution

While Implementing state-of-the-art technology integration was one, having a matching architectural and interior décor was another factor that appears to be making the install at Welingkar appealing. The Main Conference Room, posing an ensemble of all that, presents an eye-pleasing interior décor- while the technology integrated works on to deliver the functionality. The 80-seat Conference room is, essentially, a horseshoe-shaped facility with a central seating, and alongside the inside walls on either side, with a provision for additional seating behind it as well. A decent blend of acoustically treated wooden and other surface finish materials, and gypsum-based ceiling is accentuated by an intelligent diffused lighting system imparting a pleasant ambience feel. The audio system features shure gooseneck microphones in the main that is augmented by Biamp’s echo cancellation system and is powered by Crown amplification. The task of speech reproduction is handled by SpeakerCraft ceiling speakers. The display system features a dnp optical rear projection

system mounted in the centre of the wall facing the chair, and is flanked by two Samsung flat panels on either side. An Epson projector mounted on the ceiling facing the dnp screen does the content projection task, while three Sony PTZ cameras installed as part of the video-conferencing set-up does the video capturing (of the participants and the chair). The audio/video switching has been tasked to Kramer Matrix Switchers, while an Extron Distribution amplifier has been entrusted with distribution of the AV Feed. The lighting control system is handled by Lutron, while all the diverse functions in the facility are controlled by a Crestron touch panel.

The 240-seat auditorium posing an equally imposing look the central aspect of which is taken by three dnp optical front projection screens- with a 150-inch diagonal motorized screen at the centre of the wall on the stage while two other screens are mounted on the angled walls on either side. The display screens are matched by three ceiling mounted Epson projectors- one high-brightness projector, mounted in the centre facing the large central display screen, while the other two facing the displays on either side. Two Sony PTZ cameras mounted on the angular walls on either side of the central display does the video capture task for VC functions. The audio capture functions are entrusted to beyerdynamic goosenecks that are complemented by Biamp echo cancellation system and Crown amplification, wile the audio reproduction is handled by JBL speakers. The A/V switching is again done by Kramer Matrix Switchers. The diffused lighting functions accentuating the bright interiors, and all other control automation are again done by Lutron and Crestron touch panel respectively. The Auditorium’s control room has a server rack that occupies minimal space and forms the backbone of the facility’s AV set-up, while the touch panel helps control all this technology without interfering with any ongoing event.


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INDIA & ME INSTALLATIONS SSystems Integration Asia August - September 2014 a need basis. That this unit is internally pre-wired and can be quickly moved from one room to another and setup within minutes helps the academics in an enriching fashion with interactive ability. Another important aspect of the install at the five-storey Welingkar edifice is that a digital signage system has been installed in the Institute’s Atrium in both the ground and second floor levels. These signage displays are used to display the latest happenings or announcements on the campus and can be viewed by students or faculty from anywhere in the building. By incorporating such interactive learning tools, video conferencing and collaboration mechanisms the Welingkar Institute apparently has been able to achieve its objective.

Brainstorm Room: In order to promote creative thinking and better project management, Welingkar has created a special area called the Brainstorm Room. Students can present ideas in a hassle-free format on a 3-screen display set-up featuring a motorized screen in the middle of the facing wall on the stage and two Panasonic flat panel displays, angularly mounted on the ceiling on either side. A ceiling mounted projector in the centre of the hall does the content projection. The facility also features a Sony video conferencing system, preset lighting controls from Lutron, and a user-friendly Crestron touch panel to manage these technologies with utmost ease. The facility is also equipped by a Document Camera system to help students share their documents and 3D presentations with ease and effect. The audio functions are handled by the same combination of beyer-BiampCrown-and-SpeakerCraft systems while the A/V switching functionality is taken by Extron Line Drivers and Matrix Switchers. The Director, Dr. Salunkhe’s personal Conference Room has been designed

in such a way that it mirrors the features that characterize the 80-seat Main Conference Room. This was for a simple reason to ensure ease of use and feel of comfort. Each classroom has been equipped with projectors and audio systems to help better conduct their academics with the sophistication of technology. More, an added feature with the classrooms is that a Mobile Video Conferencing unit can be shared among the classrooms on

“We, at Welingkar, have been able to achieve our goal of providing our students with a state-of-the-art educational experience with the endto-end solutions provided by Actis,” compliments Captain V.N. Kanade of Welingkar Institute of Management. “We are happy that our solutions have helped Welingkar create a flexible and dynamic environment that supports spontaneous learning opportunities and events,” summarizes the Actis chief. www.actis.co.in


INDIA & ME INSTALLATIONS Systems Integration Asia August - September 2014

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Medical Learning Institute upgrades new facilities with SHURE® Training Hall and operation theatres benefit from clear crisp audio using endoscopic and conference cameras, the Microflex goosenecks allow all participants—students, doctors or delegates in the seminar room—to ask the performing doctors questions during the operation. For the main doctor in the operation theater, the team chose SHURE® ULX-D® Digital Wireless Systems, specifically the ULXD4 wireless receiver and ULXD1 wireless bodypack transmitter with WCE6D earset microphone. Light and practically invisible, the WCE6D provides a minimally invasive solution for the doctor who requires a hands free, comfortable microphone that won’t interfere with the medical procedure being performed.

Situated at Indore, Madhya Pradesh, India, Sri Aurobindo Institute of Medical Sciences (SAIMS) is a state-of-the-art medical institute graduating first class clinicians. SAIMS recently focused efforts on designing and building a cuttingedge LASER Specialty Center and upgrading facilities with an interactive positive learning environment via an advanced audio visual system which allows students to dialogue with teaching doctors in real time as they are performing procedures. For an advanced audio-visual system, where live operations could be simultaneously streamed from up to three different operation theatres, SAIMS turned to Audio Cratz—a local systems integrator. With leading medical equipment and a high-pressure environment, the LASER Specialty Center required freedom from audio failure, including dropouts and poor quality sound. To create an environment where the audio components worked seamless, effectively supporting teaching doctors in constant motion and facilitating twoway communication between observers

and those performing the procedures, Audio Cratz installed a number of SHURE® products trusted to deliver flawless audio. Dr. Vinod Bhandari, Director of SAIMS Indore, commented, "The premium quality products from SHURE®, supplied by Sun Infonet Pvt. Ltd., and installed at the LASER Specialty Center—which is one of the best interactive seminar centers in India—have given our students and faculty a unique opportunity to learn in a live environment. We have successfully conducted a number of seminars after installing SHURE® audio equipment and are extremely pleased with the outstanding performance.” SHURE® Microflex™ MX412 gooseneck microphones were selected for the main 60 person LASER Specialty Center hall. As doctors demonstrate surgical techniques and teach

For the main seminar speaker, SHURE® SLX14 Wireless System provides a bodypack transmitter and diversity receiver, with a WL185 lavalier condenser microphone to help deliver clear sound while rejecting excess ambient noise. Additionally, to help minimize poor audio caused by multiple open microphones and effectively record sessions, the LASER Specialty Center is outfitted with a SHURE® SCM810 automatic mixer. Audio Cratz also selected SHURE® DFR audio processor for broadcasting, sound reinforcement and feedback suppression. www.shure.com/asia


90

TECH TALK SSystems Integration Asia August - September 2014

Digital Cooking in the Dark with Molecular Gastronomy methods, in that it's difficult to troubleshoot and installers find themselves “in the dark” without good tools to understand what is happening . When you have to deal with Digital AV installations, from a single source connected to the display, or a very large DVI/HDMI matrix connected to dozens of displays and unknown guest sources, the same recipe applies: if you don't know where you are going, and what to check for, it's like working while blindfolded. In this instalment of Digital Cooking, we'll turn our attention to a more practical subject matter: troubleshooting. Being in the midst of the Analog Sunset, installers more often than not find themselves working with HDMI instead of VGA. These installers quickly find that troubleshooting digital installation is trickier than analog was. Where with analog signals they at least could see some sort of image, even if it was of poor quality, the same rules did not apply on the digital side. With digital installations, it is similar to cooking

When you find yourself looking at a black screen, there are steps you can follow to systematically troubleshoot the scenario. As we discussed in an earlier edition of Digital Cooking, DVI and HDMI transport is ruled by EDID, so sources cannot produce a valid signal without the right EDID. This means that you need to check that EDID path, working step-by-step from the Display to the Source. Sometimes the powering sequence can be important, so when you're into that “Turn if Off and On again” procedure,

don't forget to do it properly: turn on the display first and then each device backwards towards the source (power the source last). See Figure 1. Following the EDID path is one of the first thing to check when troubleshooting: check what EDID is actually received by the source. If it is a laptop or a computer, then use the On-screen Display properties panel of the computer, or a third party tool like the Phoenix EDID Designer (http:// www.tucows.com/preview/329441/ Phoenix-EDID-Designer) to check what EDID is received. Look for non 'Generic Panel' information ('Generic Panel' is the name Windows gives to unidentified panels). If it's an appliance or device, then connect an EDID Manager or analyser to see what EDID is emulated to the source. If it doesn't look like the EDID you set in your matrix, or the one from the connected monitor, then you have a problem in your cables or your extenders. While your EDID Manager is still connected to the source, you might try to emulate a standard EDID with a single resolution that matches your display. If this solves the problem and


TECH TALK Systems Integration Asia August - September 2014 you get a picture, then your job is almost done (do not leave your pricey analyser at the customer's place, especially if it's one of those nice Quantum Data 780's). You can now move your EDID Manager next to the display, record its EDID, followed by moving it one step back towards the source, and again recording the EDID, and so on until you have recorded the EDID's between each link of your signal chain. Read these EDID's from your analyser tool and check if they are consistent. If you find there is a discrepancy, then you have found the weak link! Another very handy tool is a portable monitor or analyser that you can move along the signal path. Some matrix switchers give you the ability to analyse the incoming and outgoing video signals (video specs, audio specs, colour depth and even the detailed timing). Click on QR code to see Figures 2 & 3. Knowing the detailed timing can help you to shorten the the overall switching time. When you switch from source A to B, how long does it take for source B to be displayed on the monitor? This overall time should include the loss of sync, or any added effects that can hide this loss. Presentation switchers do that for example, by adding transition effects such as fades to “smooth out� the loss of sync while the switching occurs. The step of troubleshooting cabling on your matrix setup, can become tricky as all the current cable certifiers or

qualifiers are using Telecom specs or at least CAT5e, CAT6 specifications. However, today's HDMI transmission over twisted pair is using one of two technologies:TMDS or HDBaseT. These two protocols are not Telecom protocols, so there are no dedicated tools to troubleshoot HDMI over Twisted Pairs. Basic LEDs that reflect link status, and sometimes even physical interface characteristics (TP Continuity, Laser presence, valid EDID, etc.) are a quick and easy ways to check the links. Having an error logger and data analyser is a very useful asset when you look for a weak point, especially if you need to go through patch panels and patch cables Click on QR code to see Figure 4. Some matrix CPU boards can monitor such data and report the link status over a period of time. Data logging is a little power-consuming and also needs memory, but that's the only way to understand what is going on while you are wiggling the cables in the patch panel. Thus, it's best to have a matrix with these types of analytical tools, or you'll be in the dark for longer periods of time!

91

systems, breaking them down to services is the way to approach the solution. First get the video to work, then the audio, and control will be the last step. As most matrix switchers act as gateways, the ability to test commands from the matrix is a quick way to check both your commands and also the control linked to the device. Click on QR code to see figure 5. Now that you understand much more about the troubleshooting procedures and tools for digital installations, you can see why some digital products are priced differently than others. Implementing troubleshooting and analysing functionality in matrix switchers and extenders is not an easy task (or everybody would do it!). Our advice to you is to try out a few different solutions to see what works best for you. Don't find yourself installing (or cooking) in the dark without a flashlight!

Finally, once you get picture all around the place, your automation team will take over and will try to use the these signal paths to control sources and displays through embedded RS232 or Ethernet channels (which are inside HDBaseT or Fiber links). This process will likely introduce new issues which you must overcome. As with all integrated

For Figure 2

For Figure 4

For Figure 3

For Figure 5

This article is contributed by Bertrand Jenner, Lightware Visual Engineering Asia Technical Director and Aaron Lange, the Sales Director at Lightware Visual Engineering Asia. You may get in touch with them at bertrand.jenner@ lightware.eu and aaron.lange@lightware. eu respectively. SIAsia thanks them for their contribution. If you have an opinion on the piece please do write to thomas@ spinworkz.com


92

EXHIBITION PREVIEW Systems Integration Asia August - September 2014

INTEGRATE 2014 Australia's largest trade event for the AV and Systems Integration industry, Integrate 2014 is set to impress as the Australian market is ripe for change. Comprising of an exhibition and conferences, Integrate is a platform to demonstrate, engage and gain expert technology knowledge in product categories such as; Audio Systems and Entertainment, Digital Signage, Smart Building, Unified Communication, Video Display and AV Systems Systems Integration. The show floor this year will have a robust exhibition, 3 seminar tracks, and free interactive education programs. Scheduled on the 26 – 28 August at Sydney Showground, Sydney Olympic Park, attendees can expect to see more than 500 local and international brands present at the event. Hosted by InfoComm International (InfoComm) and CEDIA, the industry trade show will be offering over 30 robust sessions lead by local and international speakers, giving the delegates a global insight into emerging AV trends. With the corporate, venues and events, and government and military sectors contributing to over 50% to the APAC AV market according to Integration Education's Technology Outlook, the region is not one to be ignored by reputable industry players. By 2017*, these figures are predicted to surpass those of North America, who are currently one of the biggest AV markets worldwide. The booming Australian smart home automation market, which is predicted to grow to $917 million by 2017, is the focal point for CEDIA’s seminar tracks. Attendees to these seminar sessions will gain a firm understanding of the smart building market requirements, Apple and Google’s initiatives, new device types and energy efficiency and sustainability in the home.

During the show, InfoComm will also reveal to the industry on how they can achieve effective technology integration into spaces for meetings, workplaces and education in ten insightful sessions. Key learnings will benefit core AV professionals, end-users in the high growth sectors as well as those in education/training, retail/distribution, healthcare, hospitality and healthcare. *Statistic taken from the Global AV Market Definition and Strategy Survey at InfoComm 2014.

Show Highlights to look out for: Along with seminar tracks run by InfoComm and CEDIA, Integrate will also be launching its own Future Trend Talks program. Span over three days during the show period, there will be a total of three international keynotes and six supplementary sessions dedicated to this program. The sessions will highlight the global thought-leadership in the some of the region’s biggest customer segments and deliver a combination of technical training, operational best-practice and system design intelligence – where all examples are supported by Australian cases studies. The Unified Communication Talks will also partner with the Interactive Multimedia and Collaborative Communications Alliance (IMCCA) for the first time to bring the latest thinking from the global unified communications, video-conferencing and telepresence market. The series of three sessions on Day 1 of Integrate will be relevant to corporate and commercial companies who are forward-thinking and seek augment their working environments.

Next, CEO of KNX Association, Joost Demarest of Belgium will also lead the Smart Building Talks series on Day 2, bringing valuable insights on key international grid metering and how European building automation and control standards can be applied successfully in Australia. Last but not least, the Digital Screenmedia Association – a new partner of Integrate, will also delivers a strong line-up of Digital Signage Talks which looks to the future of digital signage technology, giving visitors a taste of the drivers, the outlook, and how to create engaging user experiencing using stateof-the-art digital screens. With over 500 brands participating in the event, including some of the AV and IT industry’s largest global names like Samsung, Sennheiser, Hills SVL, Canon, AMX, Jands, Ricoh, Vaddio, Philips Commercial Displays, LG Electronics, Sanus, Yamaha, and Audio Video Technology, the Integrate exhibition is definitely the place to be for the industry's movers and shakers to sample new solutions, get hands-on training and learn about best practice from the industry's leading associations.

Show Registration Register to fast track your entry and save the $25 ticket on the day. Free online registration closes 4pm, Thursday 28th August. Remember to enter promo code SIAMAG when you register at www.integrate-expo.com


A Brighter Image Pty Ltd Access Communications Pty Ltd Advance Audio Australia Alectro Custom Wall Plates Altronic Distributors Amber Technology Ltd AMDEX AMX Audio Products Group Audio Visual Distributors Avation AVICO ELECTRONICS AVW Axis Audio Visual Blue Gum Joinery Pty Ltd Bramshaw ICS Conference Communications Built Boards Canohm Canon Australia (Canon Specialised Imaging) CEAD

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resi-linx Ricoh Australia Riedel Australia Samsung SANUS Screen Technics Pty Ltd Seebo Networks Sennheiser Sharp Corporation of Australia Shenzhen CLT LED Technology Co Ltd Shenzhen Leyard Opto-electronic Co Ltd Shenzhen Snowhite Projection Display Technology Co Ltd Smart Home Group Sonny Tech Pty Ltd Sony Australia C72 D89 D38

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94

EXHIBITION PREVIEW Systems Integration Asia August - September 2014

SEE. HEAR. TOUCH.

THE FUTURE

OF YOUR BUSINESS

THE FUTURE OF INFORMATION COMMUNICATION TECHNOLOGIES: EXPLORE @ INFOCOMM INDIA 2014 )URP 3UR $9 WR XQLĂ€HG FRPPXQLFDWLRQ WR V\VWHPV LQWHJUDWLRQ Come September, dealers and users of Information Communication Technologies (ICT) in India will be able to see, hear and ‘touch’ the future of ICT – over three days, in one location. In its second edition, InfoComm India 2014 Trade Exhibition and Summit will be held from 17-19 September in Mumbai. The event brings to India international manufacturers of information communication systems, providing a platform for an annual technology update. More than 110 companies from 21 countries will showcase their newest product offerings and latest technologies. In today’s digital age, practically every aspect of our life – at work, at play or at home – is touched by technology. Videoconferencing, integrated information management and PRESENTATIONÂ&#x;SYSTEMSÂ&#x;ENABLEÂ&#x;EFĂšCIENTÂ&#x;COLLABORATIONÂ&#x;ANDÂ&#x;QUICKÂ&#x; decision making at work. Advanced screen and projection technologies make for engaging entertainment. Smart features,

including IoT (Internet of Things) solutions, in residential developments provide convenience and security to dwellers. Even governments, worldwide, have recognized the need to plug into ICT to streamline operations across various branches and departments, in an effort to offer more transparent services ANDÂ&#x;DEALÂ&#x;MOREÂ&#x;EFĂšCIENTLYÂ&#x;INÂ&#x;ROUTINEÂ&#x;BUSINESSÂ&#x;ASÂ&#x;WELLÂ&#x;ASÂ&#x;INÂ&#x; emergency situations. Technological tools have been deployed extensively in Education, Healthcare and Transportation and even in the Legal arena. 3HOWCASINGÂ&#x;THEÂ&#x;FULLÂ&#x;SPECTRUMÂ&#x;OFÂ&#x;)#4 Â&#x;INCLUDINGÂ&#x;0ROÂ&#x;!6 Â&#x;UNIĂšEDÂ&#x; communication and systems integration, InfoComm India 2014 is a valuable source of information, learning and networking for all professionals involved in information communications – audio, VIDEOÂ&#x;ORÂ&#x;DATAÂ&#x;ANALYTICSÂ&#x;kÂ&#x;REGARDLESSÂ&#x;OFÂ&#x;THEIRÂ&#x;INDUSTRYÂ&#x;AFĂšLIATION


EXHIBITION PREVIEW Systems Integration Asia August - September 2014

95

0RUH WKDQ FRPSDQLHV IURP FRXQWULHV ZLOO VKRZFDVH WKHLU QHZHVW SURGXFW RIIHULQJV DQG ODWHVW WHFKQRORJLHV

EXHIBIT HIGHLIGHTS Here’s a preview of some of the innovations that will be exhibited, including a NUMBERÂ&#x;THATÂ&#x;WILLÂ&#x;BEÂ&#x;INTRODUCEDÂ&#x;TOÂ&#x;)NDIA SÂ&#x;0ROÂ&#x;!6Â&#x;MARKETÂ&#x;FORÂ&#x;THEÂ&#x;VERYÂ&#x;ĂšRSTÂ&#x;TIME Â&#x;

BenQ IndiaÂ&#x;ISÂ&#x;INTRODUCINGÂ&#x;ITSÂ&#x;ĂšRST EVERÂ&#x; 4K Ultra HD interactive display with multitouch technology, providing responsive feedback with accurate positioning to augment interactivity in classrooms, collaborative boardrooms, ANDÂ&#x;INTUITIVEÂ&#x;WAYĂšNDINGÂ&#x;ORÂ&#x;DIGITALÂ&#x;SIGNAGEÂ&#x; applications. Its advanced anti-glare glass

REDUCESÂ&#x;SCREENÂ&#x;REĂ›ECTIONÂ&#x;ANDÂ&#x;ELIMINATEÂ&#x; visual interference, preventing both eye fatigue and stress. BenQ will also present another model with dual-side display, perfect for retail stores, transportation transit hubs, public venues, offering users access to information from both sides of the panel.

Christie Digital Systems will demonstrate ChristieÂŽ Brio, a multisite meeting collaboration that is as fast and straightforward as making a phone call – but provides a much richer experience along with secure login and IDENTIĂšCATION Â&#x;7HETHERÂ&#x;ITÂ&#x;ISÂ&#x;AÂ&#x;-AC Â&#x;0#Â&#x;ORÂ&#x; iPad, wired or wireless, any information on a display or whiteboard attached to a Christie Brio node is shared with all the displays in the same meeting. Hence, regardless of participants' geographical locations, everyone sees the same information at the same time.

7ITHÂ&#x;Crestron’s AirMedia™ Presentation Gateway, anyone can walk into a room and wirelessly present PowerPointÂŽ, ExcelÂŽ Â&#x;7ORDÂ&#x;ANDÂ&#x;0$&Â&#x;DOCUMENTS Â&#x;ASÂ&#x; well as photos, on the room display from their personal iOSÂŽ or Android™ mobile device. MacBookÂŽ and PC laptops can be connected seamlessly as well, making presentations from almost any device

fast and easy. There are no wires to hook up, no complicated settings to CONĂšGURE Â&#x;ANDÂ&#x;NOÂ&#x;!6Â&#x;ORÂ&#x;CONTROLÂ&#x;SYSTEMÂ&#x; ISÂ&#x;REQUIRED Â&#x;3IMPLYÂ&#x;CONNECTÂ&#x;VIAÂ&#x;THEÂ&#x; LOCALÂ&#x;7I &IÂŽ network and start sharing content from your portable device. !IR-EDIAÂ&#x;SUPPORTSÂ&#x;7INDOWSÂŽ and OS XÂŽ computers, as well as AppleÂŽ iOS and Android mobile devices.


96

EXHIBITION PREVIEW Systems Integration Asia August - September 2014

Delta Electronics will introduce its new generation iPEMS™, an award-winning and real-time industry monitoring and visualized application blending system based on IoT (Internet of Things) technology. It has the capability of monitoring more than 10 million supervision points at the same time. The system also visualizes all the data with intuitive SCADA graphics that can be shown on display walls driven by Delta's novel DVCSŽ, an IP-based distributive vision control system. iPEMS™ can be applied for monitoring and management in a variety of industries, such as power generation, intelligent factories, data centers, 3G/4G wireless base stations, the petroleum industry and more.

Engineered for reliability and exceptional ultra high resolution image performance, the Vario 482 series extenders uses IHSE USA’s optimized compression technology to deliver perfect long distance transmission of DVI-D computer video images. The units can extend HDMI video SIGNALSÂ&#x;WITHÂ&#x;PERFECTÂ&#x;QUALITYÂ&#x;UPÂ&#x;TOÂ&#x; KMÂ&#x;OVERÂ&#x;ĂšBERÂ&#x;ORÂ&#x;UPÂ&#x;TOÂ&#x; MÂ&#x;OVERÂ&#x;CAT 8Â&#x;CABLES Â&#x;4HEÂ&#x; 482 series extenders can be used as standard point-to-point extenders or as part of an OVERALLÂ&#x;+6-Â&#x;SWITCHINGÂ&#x;SYSTEMÂ&#x;WHEREÂ&#x;ULTRAÂ&#x;HIGHÂ&#x;DEĂšNITIONÂ&#x;DIGITALÂ&#x;CINEMAÂ&#x;WORKSTATIONSÂ&#x;AREÂ&#x; shared by editors and graphic designers.

Lumens Digital Optics brings MediaPOINTEÂŽ Â&#x;AÂ&#x;UNIQUEÂ&#x;LINEÂ&#x;OFÂ&#x;streaming media products used to capture video from a multitude of events, ranging from university lectures, to surgical procedures, to town council sessions to corporate board meetings. The events may be recorded, saved in a variety of formats, played back locally, and/or streamed live or VOD (Video On Demand) over a network (i.e. LANs, the Internet, etc.). In addition, the MediaPOINTEÂŽ Keycard Automation System is a patent pending technology that automates the creation, management, and distribution of media content, thus eliminating key market barriers (training, security, content management etc.). Applications range from entertainment to defense, as well as education.

Elite Screens’ CineGrey5D is an ANGULARÂ&#x;REĂ›ECTIVEÂ&#x;FRONTÂ&#x;PROJECTIONÂ&#x; material designed to reject ambient light while maintaining superb picture QUALITY Â&#x;Â&#x;)NÂ&#x;ADDITIONÂ&#x;TOÂ&#x;DARKÂ&#x;ROOMS Â&#x;THEÂ&#x; CineGrey 5D is the perfect solution for rooms that have little or no control over incidental light. This means that everyday consumers can achieve big screen performance without paying the high cost. It also has 3D polarization for when the occasion calls for it. Elite Screens will also display the new !Ă›EX $ SÂ&#x; SERIESÂ&#x;MULTI PROJECTIONÂ&#x; edge blending processors, to create a video wall or seamless “side-by-sideâ€? imaging. This is ideal for creating digital signage in vertical or horizontal formats with regular or irregular shapes on either AÂ&#x;Ă›AT Â&#x;CURVEDÂ&#x;ORÂ&#x;DOMEÂ&#x;SCREENÂ&#x;kÂ&#x;FORÂ&#x;EYE catching storefront presentation.


EXHIBITION PREVIEW Systems Integration Asia August - September 2014

97

Peoplelink Corporate Solutions offers TelePresence grade video collaboration to organizations, allowing its users TOÂ&#x;CONNECTÂ&#x;FACEÂ&#x;TOÂ&#x;FACEÂ&#x;FROMÂ&#x;OFĂšCEÂ&#x; boardrooms, conference and training halls, desktops and mobile devices in HD even at very low bandwidth. The company provides solutions for ALLÂ&#x;MARKETÂ&#x;REQUIREMENTS Â&#x;RIGHTÂ&#x;FROMÂ&#x; Presence-Based solution to Desktop Conferencing to Room-Based set-ups to Immersive TelePresence, bringing collaboration opportunities outside the closed boundaries of corporate rooms.

3ETTINGÂ&#x;AÂ&#x;NEWÂ&#x;STANDARDÂ&#x;FORÂ&#x;AUDIOÂ&#x;QUALITYÂ&#x; in PC communication applications during meetings and online collaboration, the RevolabsÂ&#x;&,8ÂœÂ&#x;5#Â&#x; Â&#x;53"Â&#x;CONFERENCEÂ&#x; phone provides POWERFUL Â&#x;HIGH ĂšDELITYÂ&#x; audioÂ&#x;CAPABILITIES Â&#x;4HEÂ&#x;&,8Â&#x;5#Â&#x; Â&#x; brings professional-grade sound to UNIĂšEDÂ&#x;COMMUNICATIONÂ&#x;APPLICATIONSÂ&#x; such as video and audio conferencing services, softphone calls, or webinars

at an entirely new price/performance RATIO Â&#x;$ESIGNEDÂ&#x;SPECIĂšCALLYÂ&#x;FORÂ&#x;HUDDLEÂ&#x; ROOMS Â&#x;SMALLÂ&#x;OFĂšCES Â&#x;ANDÂ&#x;HOMEÂ&#x;OFĂšCES Â&#x; the device also offers full support for simultaneous audio capture and playback. Users can listen to external audio or link the system to laptops, PCs, or tablets for use with Skype™, MicrosoftÂŽ LyncÂŽ, Cisco Jabber, and many other applications.

Sun Infonet will launch the new Shure QLX-D™ Digital Wireless System which BOASTSÂ&#x;IMPRESSIVEÂ&#x;WIRELESSÂ&#x;EFĂšCIENCYÂ&#x; to get more channels on air using less spectrum, while remaining simple to install and intuitive to use. The system DELIVERSÂ&#x;INCREDIBLYÂ&#x;EFĂšCIENT Â&#x;AGILEÂ&#x;2&Â&#x; performance at a price point that accommodates the budgets of mid-size venues - ideal for events and installations

in businesses, hotels, and government OFĂšCESÂ&#x;WITHÂ&#x;CONFERENCINGÂ&#x;SPACES Â&#x; schools, houses of worship, and live performance spaces. It has networked control capabilities via Shure Plus Channels for iOS devices with 10 hours of continuous use with Shure intelligent rechargeable battery technology.


98 SUMMIT SEMINARS AND CONFERENCES EXHIBITION PREVIEW

Systems Integration Asia August - September 2014

The InfoComm India 2014 Summit is organized as part of InfoComm InternationalŽ’s continuing effort to educate professional users and upgrade the skills of trade personnel. Attendance is free. The Summit encompasses Industry Tracks and InfoComm University Seminars. Industry Tracks are targeted for end-users in SPECIĂšCÂ&#x;USERÂ&#x;INDUSTRIES Â&#x;ORGANIZEDÂ&#x;INÂ&#x;COLLABORATIONÂ&#x;WITHÂ&#x;LEADINGÂ&#x;INDUSTRYÂ&#x;ANDÂ&#x;TRADEÂ&#x;ASSOCIATIONS Â&#x;WHILEÂ&#x;THEÂ&#x;)NFO#OMMÂ&#x;5NIVERSITYÂ&#x; Seminars, with more technical content, are meant for members of the InfoComm trade i.e. systems integrators, installers, consultants, dealers and distributors. DAY/DATE

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EDUCATION

In collaboration with Association of Non-Government Colleges Explore cutting edge technologies in classrooms of the future and Pro-AV solutions for modern universities. Attendees can expect to gain insights into future trends and know what is available in the industry to maximize usage of their future purchases. Topics: p Classrooms 2015 vs 2020 p Lecture Capturing and Streaming in Modern Universities pÂ&#x;$ESIGNINGÂ&#x;ANDÂ&#x;"ENEĂšTINGÂ&#x;FROMÂ&#x;#OLLABORATIVEÂ&#x;,EARNINGÂ&#x;%NVIRONMENTS


EXHIBITION PREVIEW Systems Integration Asia August - September 2014

GOVERNMENT IT

In collaboration with Maharashtra Government & National Informatics Centre Discuss security options for government data and mobile workforce support. Attendees can expect to gain new perspectives on security issues in governmental ICT initiatives. Topics: pÂ&#x;0ROTECTINGÂ&#x;'OVERNMENTÂ&#x;$ATAÂ&#x;7ITHÂ&#x;%NHANCEDÂ&#x;%NCRYPTIONÂ&#x;4ECHNIQUES pÂ&#x;3ECURELYÂ&#x;3UPPORTINGÂ&#x;AÂ&#x;-OBILEÂ&#x;7ORKFORCEÂ&#x;INÂ&#x;'OVERNMENT p Data Protection – Turnkey for Defense in Depth?

BUILDING

In collaboration with Indian Institute of Architects 7ITHÂ&#x;THEÂ&#x;EMERGINGÂ&#x;WORLDÂ&#x;OFÂ&#x;NEWÂ&#x;TECHNOLOGIES Â&#x;ANÂ&#x;UNDERSTANDINGÂ&#x;OFÂ&#x;KEYÂ&#x;TRENDSÂ&#x; will drive opportunities for companies worldwide. Get fresh perspective on the importance of AV in buildings and study the future trends on intelligent and green buildings. Topics: p Importance of AV in Building pÂ&#x;&UTUREÂ&#x;4RENDSÂ&#x; Â&#x;)NTELLIGENTÂ&#x;"UILDINGSÂ&#x; Â&#x;VSÂ&#x; pÂ&#x;&UTUREÂ&#x;4RENDSÂ&#x; Â&#x;3PECIALÂ&#x;#ONSIDERATIONSÂ&#x;INÂ&#x;$ESIGNINGÂ&#x;AÂ&#x;'REENÂ&#x;"UILDING

ENTERTAINMENT & LIVE EVENTS

In collaboration with Events and Entertainment Management Association Study the importance of understanding the AV needs to a successful event - what EXACTLYÂ&#x;YOUÂ&#x;NEEDÂ&#x;TOÂ&#x;KNOWÂ&#x;TOÂ&#x;GETÂ&#x;THEÂ&#x;RIGHTÂ&#x;SOLUTIONÂ&#x;THEÂ&#x;ĂšRSTÂ&#x;TIME Â&#x;ANDÂ&#x;THEÂ&#x;DIFFERENTÂ&#x; technologies and methods for live events. Topics: pÂ&#x;4ROUBLESHOOTINGÂ&#x;4ECHNIQUESÂ&#x;FORÂ&#x;)NSTALLEDÂ&#x;ANDÂ&#x;%VENTÂ&#x;!6 p Live Events and Entertainment Session

ENTERPRISE IT

In collaboration with CIO Klub and Computer Society of India – Mumbai Chapter Examine future trends for tomorrow’s business and recommendations for what corporate enterprise should adopt for new challenges. Attendees can expect to learn about issues and solutions for Enterprise IT. Topics: pÂ&#x;4HEÂ&#x;.EWÂ&#x;2OLEÂ&#x;OFÂ&#x;THEÂ&#x;#)/Â&#x;kÂ&#x;!REÂ&#x;9OURÂ&#x;2ESPONSIBILITIESÂ&#x;$IVERSIFYING pÂ&#x;%NTERPRISEÂ&#x;)4Â&#x;!RCHITECTURE Â&#x;'OALS Â&#x;4RENDSÂ&#x;ANDÂ&#x;0ERSPECTIVES pÂ&#x;)NTRODUCTIONÂ&#x;TOÂ&#x;.ETWORKEDÂ&#x;$30Â&#x;3YSTEMSÂ&#x;ANDÂ&#x;4HEIRÂ&#x;)MPLICATIONSÂ&#x;ONÂ&#x;2/)

INFOCOMM UNIVERSITY SEMINAR PROGRAM 4OPICSÂ&#x;LISTEDÂ&#x;AREÂ&#x;SUBJECTÂ&#x;TOÂ&#x;CHANGE Â&#x;Â&#x;&ORÂ&#x;DETAILEDÂ&#x;PROGRAM Â&#x;PAPERÂ&#x;SYNOPSES Â&#x; speakers’ bios, and schedule, please visit www.infocomm-india.com. Topics: pÂ&#x;)NDUSTRYÂ&#x;5PDATE Â&#x;)NFO#OMMÂ&#x;'LOBALÂ&#x;-ARKETÂ&#x;$EĂšNITIONÂ&#x;ANDÂ&#x;3TRATEGYÂ&#x;3TUDY p Across India – 1200 Holographic Shows in 32 Days. Behind the Scenes of the Campaign Shows and Technology pÂ&#x;!6Â&#x;3YSTEMSÂ&#x;#OMMISSIONINGÂ&#x; 0ERFORMANCEÂ&#x;6ERIĂšCATION Â&#x;"ESTÂ&#x;0RACTICES pÂ&#x;"RINGÂ&#x;9OURÂ&#x;/WNÂ&#x;$EVICE Â&#x;7HATÂ&#x;YOUÂ&#x;.EEDÂ&#x;TOÂ&#x;+NOW p It’s More Than Just Boxes – The Case for Truly Integrated AV Design pÂ&#x;!UDIOÂ&#x;0ROCESSINGÂ&#x;4ECHNIQUESÂ&#x;INÂ&#x;$ISTANCEÂ&#x;#ONFERENCEÂ&#x;3YSTEMS p Introduction, Current Update and Adoption of InfoComm Performance Standards p Getting the Most from your Site Survey pÂ&#x;,OUDSPEAKERÂ&#x;4ECHNOLOGIESÂ&#x;FORÂ&#x;2EVERBERANTÂ&#x;ANDÂ&#x;#RITICALÂ&#x;3PACES

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VISITOR INFORMATION OPENING HOURS 17 September (Wed) 10am to 3pm (By invitation only) 3pm to 6pm 18 September (Thur) 10am to 6pm 19 September (Fri) 10am to 4pm Admission: pÂ&#x; !DMISSIONÂ&#x;ISÂ&#x;FREE Â&#x;/N LINEÂ&#x;REGISTRATIONÂ&#x; at WWW INFOCOMM INDIA COM ends on 13 September, 2014. Onsite registration is available during show hours. pÂ&#x; 4HEÂ&#x;SHOWÂ&#x;ISÂ&#x;STRICTLYÂ&#x;OPENÂ&#x;TOÂ&#x;PROFESSIONALÂ&#x; trade and business visitors only. pÂ&#x; 'ENERALÂ&#x;PUBLICÂ&#x;ANDÂ&#x;MINORSÂ&#x;BELOWÂ&#x;THEÂ&#x; age of 18 years will not be admitted. pÂ&#x; 6ISITORSÂ&#x;NEEDÂ&#x;TOÂ&#x;BEÂ&#x;INÂ&#x;PROPERÂ&#x; business attire. pÂ&#x; 4HOSEÂ&#x;INÂ&#x;SHORTS Â&#x;BERMUDAS Â&#x;SINGLET Â&#x; Â&#x; Ă›IP Ă›OPSÂ&#x;ANDÂ&#x;SPORTSÂ&#x;SANDALSÂ&#x;WILLÂ&#x;NOTÂ&#x; be admitted. pÂ&#x; 6ISITORSÂ&#x;NEEDÂ&#x;TOÂ&#x;REGISTERÂ&#x;ANDÂ&#x;GAINÂ&#x; admission with his/her visitor badge issued. pÂ&#x; &ORÂ&#x;SECURITYÂ&#x;PURPOSE Â&#x;VISITORÂ&#x;BADGESÂ&#x; are non-transferable. pÂ&#x; 4HEÂ&#x;/RGANIZERÂ&#x;RESERVESÂ&#x;THEÂ&#x;RIGHTÂ&#x;TOÂ&#x; refuse admission to any visitors at its sole discretion.


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EXHIBITION PREVIEW Systems Integration Asia August - September 2014

The 6th Shanghai International Digital Signage Show

Hailed as one of Asia's largest trade show and conference dedicated to digital signage and DOOH industry, the 6th Shanghai International Digital Signage Show will be held on between 25th – 27th September 2014 at Shanghai World Expo Exhibition & Convention Center in Shanghai. Also known as the largest professional digital signage industry event in China, the trade show this year will gather over 500 exhibitors and 20,000 trade buyers. Responding to popular market demands, the trade show will be adding two new sections namely, Digital Conference and Audio Visual Integration Equipment, and Multimedia Display Technology. Beside new programmes and products to look out for, the show has also upsized its exhibition scale by 20% since last year to an area spanning over 25,000 square meters. An indispensable event for the industry, it is estimated that 80% of the

Pre-register Now

The 6th Shanghai International Digital Signage Show is now available for preregistration. For more information on the show, please visit: http://ds.ishowcn.com/en-us/Home

booths at the exhibition has already been reserved.

video conference & network access systems, matrix switch, etc.

The show's focus will be on the four major exhibition pavilions: Display Digital Signage, Vending Machine & Self-service, Digital Conference & Audio-Visual Integration Equipment and Multimedia Display Technology.

4. Meet and network with suppliers and professional buyers from various industry backgrounds. The show is a great platform to track industry trends as well as to seek collaboration for projects.

Show Highlights to look out for:

5. Meet and network with the industry market leaders who are active participants in the show. They include: SAMSUNG, Panasonic, LG, SHARP, TCL, PHILIPS, Intel, AMD, NEC, HDBaseT Alliance, Mitsubishi, Microsoft, Founder Group, HP, Boc Tech, View Sonic, Twin Flag Technology, Borui Technology, IR Touch, General Touch, Anoyo Tech, Fuji, Aucma, Easy Touch, JCM MEI, Jun Peng, Taiwan Pavilion and many more leading brands from home and abroad.

1. The Digital Signage pavilion: Covering over six product categories ranging from advertising machines, all-in-one machines to software and release systems and display terminals etc., the Digital Signage pavilion is one not to be missed. 2. Intelligent Digital Signage: Learn how leading industry players are applying the concept of intelligent digital signage in the retail industry for digital signage solutions and products. 3. The Digital Conference & AudioVisual Integration Equipment pavilion: Products categories include control systems, intelligent conferences systems, projection systems, professional audio & phones,

6. The three-day exhibition will also be held concurrently with high-profile conferences such as the "2014 World Vending Operators Conference", "China Digital Signage Conference", "2014 Intel Digital Signage Conference" and many other industry and technical events such as new product launches, award ceremony, etc.



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EXHIBITION PREVIEW Systems Integration Asia August - September 2014

Prolight + Sound Shanghai 2014 One of Asia’s best known professional audio and lighting, event and entertainment technology show, Prolight + Sound Shanghai attracts over 350 leading brands and companies from Canada, China, France, Germany, Hong Kong, Korea, Portugal, Russia, Taiwan, UK, and the US to showcase their latest products and technologies.

The 2014 show will be held from 8 – 11 October at the Shanghai New International Expo Centre in Shanghai, China. More than 25,000 visitors and 350 exhibitors from the pro audio, lighting and stage equipment trade are expected to participate in the latest show. Consisting of three exhibition halls and a massive outdoor space for live demonstrations, seminars and forums, the 35,000 sq meter space will be packed full of the latest pro audio and lighting equipment and technologies. Named “Shanghai International Brand Exhibition" by the Shanghai Convention & Exhibition Industries Association in 2013, Prolight + Sound Shanghai 2014

is ready to take its current installment to the next level.

TW Audio, Viasho, SAE Audio and Zsound.

Show Highlights to look out for:

In addition, pavilions from Taiwan and Shanghai will also return, doubling their exhibition space due to the success of last year’s show. Among the Taiwanese brands will be CBG ProAudio, Jave Yuan, Kai Shuai, LamaVita, TSLC, Yahorng and Yoga. The Shanghai pavilion will feature local distributors for well known brands such as BOSE, DPA, Maquinas, NEXO, and YAMAHA.

Many leading international brands have already confirmed their participation at Prolight + Sound Shanghai. Key brands from around the world showcasing their latest products and innovative technologies at the show include Aiweidy, Audiocenter, Avid, Behringer, DiGiCo, Fidek, Global Truss, Hi LTTE, ITC, JBL, KAIFAT, KV2 Audio, L-ACOUSTICS, Malanbao, Nightsun, Polinata, Tannoy, SAMSON, Soundcraft, Soundking, Srexact, Takstar, Tannoy, TC Electronic, Tonwel, Topled, Turbosound,

Ms Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd commented, “Asia’s booming entertainment industry and the show’s good reputation continue to draw more


EXHIBITION PREVIEW Systems Integration Asia August - September 2014

industry professionals to attend Prolight + Sound Shanghai every year. It is an important destination that connects with buyers from all over the world. For example, this year, in addition to returning international exhibitors, suppliers from Ningbo have also signed up for a larger exhibition space because of the positive feedback they received during the 2013 show.” Prolight + Sound Shanghai will also host a series of fringe programmes including new media forums introducing the latest multimedia technologies and pro audio and lighting integration. In addition, there will also be events offering new technologies and trends for cultural, entertainment and stage markets: Dome Projection – An interactive demonstration using a 180 degree projection screen showing 3D images.

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Concert Sound Arena – Asia’s largest outdoor line array demonstration featuring professional concert sound systems from 12 local and international brands.

Event Information & Pre-Registration

Stage Art Design & Technology Show – A special area displaying stage design projects from China and overseas.

To pre-register for the event, click on the “Online Pre-Registration” icon on the right.

To further enhance the show, the organisers are providing an expanded product classification for easy sourcing. The professional lighting and LED display suppliers will be located in Lighting Hall W4, overseas and domestic key brands of professional audio and media systems in Hall W5, and Hall W3 with audio exhibitors and product demonstration under volume control. Another enhancement is the expanded buyer delegation programme that includes the China Hotel Association.

Similarly, you can also email; plss@hongkong.messefrankfurt.com

For more information, please visit; www.prolightsound-shanghai.com


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EXHIBITION PREVIEW Systems Integration Asia August - September 2014

SEE. HEAR. TOUCH.

THE FUTURE

OF YOUR BUSINESS

SEE, HEAR AND TOUCH THE FUTURE OF AUDIOVISUAL TECHNOLOGY AT INFOCOMM MEA 2014

40++3, ,(:; (-90*(

AUDIO. VIDEO. INTEGRATION. 13 - 16 October 2014 Dubai World Trade Centre, UAE www.infocomm-mea.com

An experience that invites you to be part of the future The transformative power of audiovisual and systems integration technology has the potential to change how we communicate, make decisions, buy, sell, teach and innovate. InfoComm MEA 2014 brings all this technology to you, with a spectrum of cutting-edge solutions, knowledge and products that will put you several steps ahead of the game.

command centres, to re-imagining how you apply AV technology in entertainment, interiors, the music industry, and digital signage ANDÂ&#x;WAY ĂšNDING Â&#x;7ITHÂ&#x;THEÂ&#x;INDUSTRY SÂ&#x;BESTÂ&#x;ANDÂ&#x;BRIGHTESTÂ&#x;MINDSÂ&#x;ONÂ&#x; hand to demonstrate and share their expertise, there are virtually inexhaustible solutions for staying ahead and giving your business or organization the competitive edge.

This outstanding array of exhibitors brings you audiovisual solutions with nearly limitless applications — from transforming e-commerce, classrooms, business collaboration, conferences and

Here are some of the highlights of the exhibition that will give you the opportunity to see, hear and touch the future of audiovisual technology.


EXHIBITION PREVIEW Systems Integration Asia August - September 2014

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Over 200 companies from more than 30 countries will showcase their newest product offering and technologies.

EXHIBIT HIGHLIGHTS VSP 168HD AVDSP Series Seamless Scaler from RGB Link Building on the VSP 168, the VSP 168HD from RGB Link is all that and better, with an added remote transmission capability FORÂ&#x;SYSTEMÂ&#x;INTEGRATION Â&#x;7ITHÂ&#x; Â&#x;REMOTEÂ&#x; transmission options and the capacity for system integrators to design the

output to be SDI, Fiber or CAT5e/CAT6 (HDBaseT standard), the VSP 168HD takes its unparalleled spot as the most compact and cost-effective performance equipment in the market today.

Seamless video from Unilumin Unilumin’sÂ&#x; INCHÂ&#x;GLASS FREEÂ&#x; $Â&#x;,%$Â&#x; SUPERÂ&#x;46Â&#x; 546 $ Â&#x;ANDÂ&#x; MMÂ&#x;5LTRAÂ&#x;($Â&#x; seamless LED Displays (UTV 1.6) are setting new standards in the market. The immediate impressiveness comes from a high-impact image with 16-bit GREYSCALE Â&#x; (ZÂ&#x;REFRESHÂ&#x;RATE Â&#x; Â&#x; contrast ratio and excellent colour RENDERING Â&#x;"UTÂ&#x;THEÂ&#x;BENEĂšTSÂ&#x;AREÂ&#x;PRACTICALÂ&#x; too – slim enough for installation with minimal space at only 9cm in depth, and noiseless because it requires no fan due to positive heat dissipation design.

VC-Strip by Martin Professional The VC-Strip family of narrow LED video strips by Martin Professional is an ideal solution for integration into stage and set design, and for interiors like bars, ceilings and walls. The options for creative LED video design are further ENHANCEDÂ&#x;WHENÂ&#x;USEDÂ&#x;WITHÂ&#x;-ARTIN SÂ&#x; VC-Grid™ LED video module.

6# 3TRIPSÂ&#x;AREÂ&#x;DRIVENÂ&#x;BYÂ&#x;-ARTIN SÂ&#x;0 Â&#x; System Controller Family and run true video — so they offer a seamless experience without stuttering, uneven dimming or lack of synchronization, with a simple interface that allows visual mapping through drag and drop on the 0 Â&#x;3YSTEMÂ&#x;#ONTROLLER


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EXHIBITION PREVIEW Systems Integration Asia August - September 2014

Chiayo’s new 2.4GHz two way tour guide system 7ITHÂ&#x;Chiayo, guided tours can stop being one-way presentations, and become engaging, interactive conversations. This ultra light and compact system allows an unlimited number of mini receivers with a built-in beeping reminder to keep within the TOURÂ&#x;GUIDE SÂ&#x;RANGE Â&#x;ANDÂ&#x;MINIÂ&#x;TRANSMITTERSÂ&#x;

WITHÂ&#x;STEREOÂ&#x;TRANSMISSION Â&#x;7ITHÂ&#x;AÂ&#x;QUICKÂ&#x; CHARGINGÂ&#x;TIMEÂ&#x;OFÂ&#x; Â&#x;HOURSÂ&#x;ANDÂ&#x;AUTOMATICÂ&#x; frequency-hopping for interference-free operations and a range of approximately 50 meters (outdoor line of sight), the system and its applications extend beyond guided tours to language learning and interactive activities.

Matrox MuraControl™ by MatroxÂŽ Graphics Inc the ability to add multilingual Matrox MuraControl™ by MatroxÂŽ Graphics Inc is a video wall management Unicode text overlays. Intuitive and rich in features, the software for Mura™ MPX-based video application gives video wall walls that makes the consumption of integrators and system information an experience in itself. The BUILDERSÂ&#x;GREATERÂ&#x;Ă›EXIBILITYÂ&#x; video wall renders HTML5 feeds such and control over content as social media, weather and stock and layout. market data across individual source windows or the entire video wall, with

Triumph Cloud Triumph Cloud from Triumph Board is a unique annotation software that runs on all interactive whiteboards, interactive LED LCDs, interactive projectors, tablets and other systems using the latest web technologies. This lightweight yet robust system is browser-based with automative data-saving in the cloud, automatic updates and an easy interface that allows for maximum networking and collaboration, as well as localisation into several languages.

RevoLabs Executive Elite™ Four- and Eight-Channel Wireless Microphone System Since its launch last year, Executive EliteTM by RevoLabs has already built ONÂ&#x;ITSÂ&#x;PROMISEÂ&#x;OFÂ&#x;BEINGÂ&#x;THEÂ&#x;ĂšRSTÂ&#x;ANDÂ&#x; only wireless microphone system to offer a cloud server option, expanding its features to provide a combination of local and remote cloud-based capabilities that offer greater integration

ANDÂ&#x;Ă›EXIBILITY Â&#x;!Â&#x;WEB BASEDÂ&#x;INTERFACEÂ&#x; allows administrators to access information related to microphone status, audio/radio signal strength and system performance, with the ability to MANAGEÂ&#x;CUSTOMER SPECIĂšCÂ&#x;INSTALLATIONSÂ&#x; on a single screen.


EXHIBITION PREVIEW Systems Integration Asia August - September 2014 VTRON DigicomÂŽ ARK3000 VTRON DigicomÂŽÂ&#x;!2+ Â&#x;ISÂ&#x;THEÂ&#x; ideal solution for long distance signal transmission from source to VIDEOÂ&#x;WALL Â&#x;&EATURINGÂ&#x;LEADINGÂ&#x;ĂšBERÂ&#x; optic architecture, the solution addresses the needs of global customers with scattered control centers in a building or across COUNTRIES Â&#x;SUPPORTINGÂ&#x;UPÂ&#x;TOÂ&#x; MÂ&#x; signal transmission from the source to DigicomÂŽÂ&#x;!2+ Â&#x;ANDÂ&#x;AÂ&#x;FURTHERÂ&#x; MÂ&#x; from DigicomÂŽÂ&#x;!2+ Â&#x;TOÂ&#x;VIDEOÂ&#x;WALLSÂ&#x; Â&#x;WITHOUTÂ&#x;ANYÂ&#x;LOSSÂ&#x;INÂ&#x;IMAGEÂ&#x;QUALITYÂ&#x;ORÂ&#x; time delay.

Beyerdynamic’s Orbis CU The Orbis CU is a control unit that can be used to control up to 100 microphone units with loudspeakers which are connected in two lines to the control unit via RJ45 connections. The Orbis system provides maximum reliability due to redundancy, i.e. the microphone units are supplied with SIGNALSÂ&#x;FROMÂ&#x;TWOÂ&#x;SIDES Â&#x;7ITHÂ&#x;SIMPLEÂ&#x;ANDÂ&#x; intuitive operation and easy set up, the Orbis CU can be connected to a media CONTROLÂ&#x;SYSTEMÂ&#x;VIAÂ&#x;THEÂ&#x;23 Â&#x;INTERFACE Â&#x; and can be integrated into tele or video conferencing systems. Orbis CU will be showcased at AVL Electronic’s stand.

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INFOCOMM MEA SUMMIT: FREE LEARNING OPPORTUNITIES The InfoComm MEA 2014 Summit includes a range of discussions and talks that bring together the latest in industry insights and knowledge, offering multiple opportunities for learning and networking. Visitors can look forward to AV in Education insights ATÂ&#x;SESSIONSÂ&#x;DESIGNEDÂ&#x;SPECIĂšCALLYÂ&#x;FORÂ&#x;THEÂ&#x; education industry, or participate in InfoComm University seminars. The event is packed with useful information about using AV technology to make an impact and stay ahead of the curve in education, building, hospitality, entertainment, government IT or enterprise IT.

VISITOR INFORMATION OPENING HOURS 13-15 October (Mon – Wed) 11am to 7pm 16 October (Thu) 11am to 5pm Admission: pÂ&#x;Â&#x; Â&#x;!DMISSIONÂ&#x;ISÂ&#x;FREE Â&#x;/N LINEÂ&#x;REGISTRATIONÂ&#x; at (www.infocomm-mea.com) ends on 9 October 2014. Onsite registration is available during show hours. pÂ&#x;Â&#x; Â&#x;4HEÂ&#x;SHOWÂ&#x;ISÂ&#x;STRICTLYÂ&#x;OPENÂ&#x;TOÂ&#x;PROFESSIONALÂ&#x; trade and business visitors only. pÂ&#x;Â&#x; Â&#x;'ENERALÂ&#x;PUBLICÂ&#x;ANDÂ&#x;MINORSÂ&#x;BELOWÂ&#x;THEÂ&#x; age of 18 years will not be admitted. pÂ&#x;Â&#x; Â&#x;6ISITORSÂ&#x;NEEDÂ&#x;TOÂ&#x;BEÂ&#x;INÂ&#x;PROPERÂ&#x;BUSINESSÂ&#x;ATTIRE

Extron Pro Series Control Systems The ExtronÂ&#x;0ROÂ&#x;3ERIESÂ&#x;#ONTROLÂ&#x;3YSTEMSÂ&#x;ISÂ&#x;THEÂ&#x;NEXTÂ&#x;STEPÂ&#x;INÂ&#x;CONĂšGURABLEÂ&#x;CONTROL Â&#x; with more powerful, more secure and better-performing technology to handle the complexities and scale of contemporary AV system designs. Designed to make complex systems simpler and simple systems more powerful, Pro Series offers customers access to a range of new technologies including TouchLink 0ROÂ&#x;TOUCHPANELS Â&#x;)0Â&#x;,INKÂ&#x;0ROÂ&#x;CONTROLÂ&#x;PROCESSORS Â&#x;'LOBALÂ&#x;#ONĂšGURATORÂ&#x;0ROFESSIONAL Â&#x; LinkLicense, and several Pro Series accessories, backed by the Extron Quality 'UARANTEEÂ&#x;ANDÂ&#x;AWARD WINNINGÂ&#x;3 Â&#x;CUSTOMERÂ&#x;SUPPORT

pÂ&#x;Â&#x; Â&#x;4HOSEÂ&#x;INÂ&#x;SHORTS Â&#x;BERMUDAS Â&#x;SINGLET Â&#x;Ă›IP Ă›OPSÂ&#x; and sports sandals will not be admitted. pÂ&#x;Â&#x; Â&#x;6ISITORSÂ&#x;NEEDÂ&#x;TOÂ&#x;REGISTERÂ&#x;ANDÂ&#x;GAINÂ&#x;ADMISSIONÂ&#x; with his/her visitor badge issued. pÂ&#x;Â&#x; Â&#x;&ORÂ&#x;SECURITYÂ&#x;PURPOSE Â&#x;VISITORÂ&#x;BADGESÂ&#x;AREÂ&#x; non-transferable. pÂ&#x;Â&#x; Â&#x;4HEÂ&#x;/RGANIZERÂ&#x;RESERVESÂ&#x;THEÂ&#x;RIGHTÂ&#x;TOÂ&#x; refuse admission to any visitors at its sole discretion.


ANNOUNCEMENT

dnp seeks new partners/resellers in Asia Paci¿c

dnp denmark is looking to extend its market outreach, by making a number of new strategic partner appointments.

Parwaiz. “This will provide them with a great competitive advantage, which in turn will lead to large profitability.”

The company is seeking AV companies specializing in a number of key segments, including: House of Worship; Broadcast/TV studio; Command and Control rooms; Home Theatre; Conference/meeting rooms and Education, specifically in the Pacific Asia region.

He added that he was looking for individual specialists within their respective areas of expertise rather than general AV suppliers. “We want to attract resellers serving many customers within any of these focused segments,” he confirmed. “Companies should have good references, be good at networking — and most importantly have good access to end-users and consultants.”

“We are interested in engaging with resellers who want to be early adopters and first movers in offering a new state-of-the-art, patented and well proven technology for these segments,” said dnp Area Sales Manager, Anjum

Interested parties in the region should contact Anjum Parwaiz at +45 2167 4059 or ap@dnp.dk

www.dnp-screens.com


INSTALLATIONS Systems Integration Asia August - September 2014

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AUSTRALIA

Federation Hall goes digital with Complete Control by AMX The University of Melbourne, Parity Technology Consulting and Integrator Soundcorp work together to successfully refurbish the Hall's ailing all-analogue backbone Melbourne’s Federation Hall is a 220 seat theatre on the beautiful grounds of The Victorian College of The Arts, Southbank. Part of The University of Melbourne, the Hall is a true multi-purpose venue, hosting lectures, orchestral performances and film screenings. “It’s as much a teaching venue as it is a performance venue” explained Scott Morrison, Senior Technical Specialist in Learning Space Support at the University. “Melbourne Conservatory of Music use it for music composition and performance while The Victorian College of the Arts use it for both theatre performance studies as well as for the Film and TV department.” As such, the venue boasts a beautiful stage, excellent controllable acoustics, an eight metre wide 360 inch retractable screen, four projectors including 35mm film and a 7.1 surround sound system.

Over the last two years, The University of Melbourne, Parity Technology Consulting and integrators Soundcorp have been working together to completely replace the back of house control and distribution infrastructure in Federation Hall, refurbishing its ailing all-analogue backbone to a fully integrated, highdefinition venue fully controlled via AMX Modero touchscreens.


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INSTALLATIONS Systems Integration Asia August - September 2014

Complete Control

“The project started off with renewing the lectern and replacing the existing AMX control system” recalls Pasquale Valpied, Partner at Parity Technology Consulting. “Then it grew as we incorporated stage lighting and screen operation control via AMX. There’s now centralised control for the screen masking, all audio and video input sources, curtains, screen automation, stage and house lighting, presentation and cinema projectors, Dolby processor and even the slide projectors, all from an AMX NI3100.” Control of the system is via two AMX Modero touchscreens, one mounted in the on-stage lectern and another in the bio box. “The MXD700 in the lectern has specific user settings, set out according to the University of Melbourne’s standard template for its lecturers” explained Sam Moore, Sales Manager at Soundcorp. “The 10” MTX1000 in the bio box is for operators. It’s got more pages, more control over the lighting and more functions to control the four projectors, the surround system and the microphones.”

Monitoring In through Out

All connected devices report back to the University’s technicians via AMX’s Resource Management Suite. All University AV spaces are monitored by RMS, allowing logs of projector lamp hours, wireless mic battery charge and equipment usage cycles to be analysed and acted upon by staff. Not only does this enable timely service to be carried out, but also lets the team analyse whether a particular piece of equipment (such as a DVD player) is utilised often enough to merit inclusion in a similar new space.

At the heart of the complex video switching and distribution system in Federation Hall is Extron’s new XTP platform. Accepting all forms of video input from HDMI to component analogue, and distributing signal via Cat6, the XTP is vital to the functionality of the space. “XTP worked a treat” elaborated Pasquale. “It’s a good application for this space as we have limited video outputs, but a lot of different inputs, from standard to high definition, Betacam players and 35 mm

film projectors. We can have a lot of control over the resolution and get our video and audio control articulated over Cat6 cabling down to stage.”

The Mother of Invention

Integrating control of the XTP system to the AMX NI3000 enabled Soundcorp’s AMX programming master Martin Smith to achieve an amazing amount of control with a minimum of cabling. As the venue is constantly in use and difficult to run new cabling from rack to stage, one of the ingenious solutions


INSTALLATIONS Systems Integration Asia August - September 2014

engineered for DVD and BluRay control was carried out with ported infra-red codes. On activating the lectern’s DVD ‘play’ button, the AMX NI3000 sends an IR command over IP to the Extron, which ports it down Cat6 to stage, before adapting into an IR dongle on the front of the DVD player. Not only was this a handy workaround for cabling, it also saved control ports on the AMX. Ingenuity like this is the theme of the installation, with control signals on RS232, I.P., GPIO, DMX and Dynalight all integrated to one another through the NI3100. With the house light control on Dynalight and stage light control on DMX, a Dynet DMX switch was employed to link up the new lighting PC in the rack and the override lighting desk via a Dynet network bridge. “Soundcorp did a great install” beamed Pasquale. “We knew it would be difficult to programme, but Soundcorp’s Martin Smith made it look easy.”

The Audience is Listening

While vision is key to the installation, one of the trickiest aspects of job was audio integration. The space must not only be able to run orchestral performances, presentations or cinema easily without an operator but also switch quickly to control by engineers from desks. All sources and mixes not only feed the house, but also the hearing assistance loop and Lectopia Echo360 lecture capture system. Along with wireless and wired microphones patched to the existing Mackie analogue sound desk, a QSC DCP100 7.1 surround processor feeds QSC amps with decoded audio from the 35mm film projector and the Extron XTP. To enable control and switching of such diverse sources, an Extron DMP128 12X8 digital matrix processor was

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"As the venue is constantly in use and difficult to run new cabling from rack to stage, one of the ingenious solutions engineered for DVD and BluRay control was carried out with ported infra-red codes. On activating the lectern’s DVD ‘play’ button, the AMX NI3000 sends an IR command over IP to the Extron, which ports it down Cat6 to stage, before adapting into an IR dongle on the front of the DVD player. Not only was this a handy workaround for cabling, it also saved control ports on the AMX." installed, enabling any source to be sent any speaker in the auditorium, including the Krix surround system and FOH Bose Panarays.

Collaborative Learning

Scott Morrison is proud to have taken part in such a complex refurbishment, and praises his partners. “It’s been a good positive relationship between the three parties. Because of the complexities of the space, there’s been a lot of positive discourse and collaboration around schematics and ideas. The workflow between client, contractor and consultant had been really good.” Pasquale Valpied is equally complimentary about Soundcorp’s involvement; “It was a large job and Soundcorp did it well. There are completely new audio and vision racks, half the size of the previous racks. We’ve given them full HD digital video, 7.1

downmixing, 7.1 playback, and flexible inputs to bring in HDMI or VGA for future expansion.” Soundcorp’s Sam Moore is pleased to have overseen a long but successful project. “Parity have done a great job of keeping up with new technology as the stages have been implemented. It’s taken the system from analogue to full HD digital. It’s been quite a journey. Working with Parity and the University of Melbourne, along with AMX and Extron, we’ve solved all of the issues that have come up and given a unique space a new lease on life.”

Project Size: AUD$150,000+ Major Brands: AMX, Extron, QSC, Dynet Project Duration: Two years Location: Southbank, Melbourne, Victoria Installation by: Soundcorp Pty Ltd www.soundcorp.com.au http://le.unimelb.edu.au/building/861. html All Images credited to Gary Drain.


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SOUTH KOREA

Korea’s Gimhae Waterpark has the Edge in flexible audio processing Dante-capable open-architecture scalable DSPs from Symetrix are providing solid, stable audio processing at one of the world’s most popular waterparks Tackling long reverberation times and ensuring that there can be no waterrelated damage to audio equipment were among the other challenges involved in the audio installation, which also saw Soundsolution fitting Lab. gruppen C28:4 and C48:4 amplifiers, RCF P1108 and P4228 loudspeakers, a large number of Tannoy Di5T and Di6DC loudspeakers, and Beyerdynamic TGV35DS vocal microphones. “The result of our labours is a comprehensive system able to deliver all the essential audio requirements for this prestigious venue, while offering redundancy sufficient to cope with future expansion,” concludes Lisa Lee, marketing manager at Soundsolution.

The ability to support a network based on the globally-recognised Dante media networking technology from Audinate was among the features that prompted Lotte World’s Waterpark in Gimhae, South Korea, to invest in a new audio processing solution developed by Symetrix. The manufacturer’s multi-zonal capability and reputation for rock solid reliability also influenced the installation at Korea’s newly-opened waterpark, which at more than 120,000 sqft is one of the largest in the world. The audio configuration ultimately devised by Seoul-based Soundsolution enables the transmission of announcements, background music (BGM) and emergency messages. Staff are able to easily control and monitor all BGM zones and volumes, along with the microphone status of poolside guards. To this end processing capability is split across three control rooms: a Symetrix Edge open-architecture Dantescalable DSP, one xIn 12 and two xOut

12 I/O expanders in the main building; one Edge and a single xIn 12 in the volcano area; and a Radius 12x8 openarchitecture Dante-scalable DSP and one xOut12 in the wavepool control room. In each case, further expansion is planned to help boost system redundancy. Enabling the control of amplifier racks in all three control rooms via Lab.gruppen’s NLB 60E NomadLink Bridge & Network Controller, the resulting installation is flexible and reliable, says a member of the waterpark’s in-house sound team, who adds: “It is also very convenient because we can select the volume, BGM and so forth while listening to the sound directly in any zone of the waterpark through the SymVue panel, designed by Soundsolution, and the team viewer programme.” The incorporation of Dante network redundancy will also make it easy to expand the installation in the future; in fact, the venue operators are currently planning to install additional Edge processors in the waterslide zone.

www.symetrix.co www.sscom.com http://global.lotteworld.com/ waterpark.asp


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CHINA

dnp Supernova Infinity for China Southern Power Grid command centre The Supernova Screen boasts a contrast ratio that is seven times higher than conventional front projection displays

Wincomn Technology recently completed a command and control room installation for China Southern Power Grid in Zhaoqing, adopting a dnp Supernova front projection screen as the primary display. Drawing on all their 18 years experience, Wincomn, dnp denmark’s Chinese partner, produced a scientific design for this project, to ensure a highly efficient display. The screen they opted for was a Supernova Infinity, measuring 3m x 8m. This is projected onto from two Christie 20,000 lumens projectors (1x2) to create a seamless and bright super large wall, which can display multiple windows of video or VGA signal. As the name suggests, the modular Supernova Infinity Screen can create screen images of incredible size out of any number of screen units from the Supernova family. The unique aluminium frame structure transforms the revolutionary Supernova Screen into a building block for creating large-scale, seamless displays as required, thereby providing a viable alternative to dnp rear projection solutions. Compatible with all standard projectors, it is available in either 08-85 ISF-certified screen material.

Before proceeding with the project construction the customers wanted proof of concept to ensure they would receive images that were both bright and clear within the available space, and visited the HQ of Wincomn in person to evaluate the options. It was here that they saw a demonstration of the Supernova Infinity and also reviewed the Christie equipment. This was enough to convince them that the dnp/Christie partnership was a winning combination.

The front projection platform created by these two products occupies less space and can display images comparable with rear projection, with Supernova boasting a contrast ratio that is seven times higher than conventional front projection displays. Despite the high ambient lighting and general brightness of the environment the dnp Supernova Screen meets the requirement of the customer and achieves the desired effect. www.dnp-screens.com


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AUSTRALIA

QSC Helps Casino Refurbishment Project Achieve Handsome Savings Core 500i-based Q-Sys Network saves 15-20 percent on installation costs different zones in the Crown Spas, via a second switch in the luxury Crown Towers hotel. The system also had to integrate the Crown complex’s fire/ evacuation Emergency Warning & Intercommunication System (EWIS). In addition, the system needed to be bidirectional, allowing the Spa managers the option of connecting iPods to provide custom soundtracks in the gym and spa rooms. Audio from inputs in the spas and gym areas had to be routable back to the proposed audio management platform for the complex, and accessible from the main control centre if required.

When the Crown Spas complex in Melbourne, Australia decided to upgrade their audio systems, Digital Living, a Melbourne based AV integrator, was contracted to do the work. In the process, Digital Living helped Crown Spas save an estimated 15 to 20 percent on the project by installing a QSC Q-Sys Core 500i processor at the heart of the system. In addition to the cost-effective and powerful integrated Core 500i processor, the Crown Spas complex audio upgrade also utilises 22 QSC TSC3 touchscreens and 15 QSC CX254 fourchannel amplifiers. The Crown complex, located on the south bank of the Yarra river, is renowned for incorporating one of the largest casinos in the world, as well as three hotels, luxury shopping facilities, several nightclubs, a cinema,

various restaurants and two spas, including the five-star Crown Spas. The brief for the new audio system required the routing of four in-house audio streams from the Crown Casino’s main AV control centre to over 40

Due to the sheer size of the Crown complex, the audio network extends over considerable distances. From the audio inputs in the main control centre to the hotel is over 500 metres (1600 feet), and from the main control centre to the various spa and gym rooms is over another 100 metres (300 feet). When Digital Living first quoted for the refurbishment, the labour costs alone were considerable just to lay all of the proposed network cabling. Much of the existing Crown complex AV infrastructure is connected by fibre-optic cabling, and to similarly specify the new systems at the spa was going to be expensive. “Giles Brading at TAG, the Australian QSC distributor, suggested we try looking at the numbers again with a


INSTALLATIONS Systems Integration Asia August - September 2014

Q-Sys system,” explains Matt Price, Director at Digital Living. “When we did, we found we could make massive savings.” Because Q-Sys networks can utilise ‘offthe-shelf’ Ethernet wiring and switches, much of the cost associated with traditional audio cabling and the labour required to install it could be struck from the original quote — and because of the distances involved, this amounted to a large saving. In the completed Q-Sys network, audio is still routed to and from the Core 500i processor in the main AV control centre to the Crown Towers hotel via fibre-optic cable, but existing fibre connections were used for this leg. From the hotel data racks onwards, all audio is routed on CAT6 networking cable laid by Digital Living, which connects the Q-Sys I/O Frames, TSC-3 touchscreens and CX254 amps in the spa and gym areas. “I was very impressed at the saving we achieved,” continues Matt Price. “We have used QSC amps and speakers on a lot of projects in recent years, but tended to use other products for the audio management layer. We had looked at using Q-Sys on smaller projects, but we hadn’t proposed it for an installation

on this scale before. This project made us look into it in more detail, and made us into total converts. The amount of bidirectional traffic that’s passing through those Ethernet connections at the Spa and across the Crown complex is pretty impressive.” “The individual components, such as the Core 500i processor, were a little more expensive than other equipment we have used in the past, but the investment in it was well worth it. Because of the complexity of the wiring

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and infrastructure required to run this network over this large area, when you looked at the costs of the system as a whole, there was a significant saving with Q-Sys — in the region of 15 to 20 percent to our customer on this project. Given this outcome, and the features and versatility of Q-Sys, it’s now developed into our primary audio networking product." www.qsc.com www.digitalliving.com.au


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Da-Lite: Preserving its Heritage and Legacy in the Modern Era Established by Adele De Berri, the inventor of the Silver Screen, over 100 years ago, Da-Lite would survive the Great Depression, World Wars and multiple recessions. With an in-house team of chemists, Da-Lite till today remains committed to improving surface formulations to ensure the best surface for today and future projection technology. SI Asia chats with Adam Teevan, Regional Sales Manager – Commercial, Asia Pacific about the company and its business. There is a symbiotic relationship between screens and projectors? How does the advancement in projectors affect the solutions that screen manufacturers release?

The two technologies definitely support each other. Historically, projection screens were often designed to help improve brightness, uniformity, contrast, and so on: all things that projectors have struggled to do well. These days, projectors are much less likely to have these issues, and so the role of the screen is more about helping these better projectors perform at their absolute best. Adam Teevan

What are some of the key challenges for a screen manufacturer?

I'm sure, we're like many other AV manufacturers in that our main challenge is often just keeping up with changing tastes, budgets, and technology. It often feels as though the market's expectations are being altered all the time as the number of ways we have to display an image increases, and that has a large impact on what new things we choose to develop, and what existing products we continue to refine.

What are some of the most recent innovations from Da-Lite and what were they meant to fulfill? Our focus in the last few years has been in two main areas. The first has

been to develop screen surfaces that pair perfectly with modern, high-end projectors. Image quality has never been better than it is now, thanks not only to advances in projector technology, but also in the screen surfaces we've been developing to display them. Second, we are constantly looking for new uses for screens that will allow them to do more. Recently, we have introduced screens for both interactive and video conferencing applications; effectively combining different technologies to allow us to explore new market opportunities.

How has Da-lite performed in the Asian and Middle East market? What is your view on the future of these two markets for Da-Lite? Both of these markets are key growth areas for Da-Lite. We are fortunate to have been involved in both regions for a relatively long time, and I'm sure we benefit from that history in terms

How has Da-Lite gone about meeting those challenges?

In the simplest terms, we've directed a significant portion of our energy towards identifying market needs and quickly developing products to meet them. That means listening to the people who use and install our products, keeping an eye on how display technology is evolving, and keeping a good product management and engineering team hard at work on turning that data into new and better solutions.

Since its invention of the Silver Screen for the infant motion picture industry in Chicago, over 100 years ago, Da-Lite still remains manufacturing screens in the US with an in-house team of chemists


VOICE BOX Systems Integration Asia August - September 2014 IDEA – Interactive dry erase available projection screens giving write board function to a classroom or a lecture theatre.

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educational systems in these regions lately, which has meant numerous opportunities for AV solutions. For us, education frequently presents an opportunity for high volume sales when multiple classrooms are involved, as well as higher margin sales when there are lecture theaters or any kind of special use rooms that require a unique screen solution.

Da-Lite is a strong advocate of going green. Tell us more about your Screen Green programme and its progress thus far? personnel, and building strong relationships with key players in the places where we see growth potential.

of building and maintaining a certain market share. To really grow in these markets, however, we have made significant investments in making ourselves a more local presence. For us, this has meant ramping up our marketing efforts,, increasing g international

Which vertical segments have done well for Da-Lite in the above two regions? We cover a number of verticals in our business, but one that stands out fairly consistently is education. There has been a lot of interest in developing the

The most visible part of Screen Green has been our push to make screens more environmentally friendly by removing volatile organic compounds and other harmful substances. Behind the scenes, it also means that we are continuously improving our operating processes to use less energy, produce less waste, and generally minimize our impact on the environment. www.da-lite.com

"Recently, we have introduced screens for both interactive and video conferencing applications; effectively combining different technologies to allow us to explore new market opportunities." Screen with interactive video conferencing applications

Da-Lite HD Progressive surface free of microscopic variances for HD, 4K and Ultra HD projection

HD Progressive 0.6 Half Angle: 85” Gain: 0.6

HD Progressive 0.9 Half Angle: 85” Gain: 0.9

HD Progressive 1.1 Half Angle: 85” Gain: 1.1

HD Progressive 1.3 Half Angle: 75” Gain: 1.3


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AOTO Scores Big at FIFA World Cup 2014 in Brazil SI Asia: What was AOTO's involvement in this year's FIFA World Cup?

Stupendous goals, creative play, outstanding saves and gifted individuals made sure World Cup 2014 was a memorable event for its millions of fans worldwide. Sharing that joy is AOTO Electronics whose solutions were seen live by thousands in the stadium and millions across the world. AOTO Electronics is a renowned LED manufacturer based in China and the company is no stranger to having its solutions play an integral role in many high profile sporting events across the world. SI Asia in an exclusive, talks to KALIN Lee, Sales Manager of AOTO about their involvement at the 2014 World Cup.

KALIN: As you know, the FIFA World Cup was at 12 stadiums across Brazil, which includes the Maracana Stadium at Rio de Janeiro where the final was held. AOTO was responsible in providing all the stadiums the perimeter LED display system as well as high-definition LED display system for 5 fan parks within Brazil which were at Sao Paulo, Belo Hotizonte, Manaus, Porto Alegre and Recife.

SI Asia: This is not the first time that AOTO LED displays have been used in a World Cup. KALIN: You are right. This is actually the second time AOTO LED displays

have served the World Cup with our first involvement being at the 2010 FIFA World Cup in South Africa. I would like to add that we have been a solution provider for a number of top international sports events including the 2008 FIFA U-20 Women’s World Cup in Chile, 2009 FIFA Confederations Cup in South Africa, 2011 FIFA Women’s World Cup in Germany, 2012 UEFA EURO, 2012 London Olympic Games (Torch relay), 2013 FIS SKI World Cup, 2013 UEFA Champions League Final, 2013 FIFA Confederations Cup in Brazil, 2013 Formula One World Championship, 2014 French Open and more. AOTO self-developed high-end LED displays have been successfully applied in top international sports events for more than 7 years.


VOICE BOX Systems Integration Asia August - September 2014

SI Asia: Which AOTO LED displays were used at the 2014 FIFA World Cup? KALIN: For the perimeter LED system we used the AOTO SP10 displays and for the fan parks we used the M10 displays. These came up to 3,000 square metres of the SP10 and 500 square metres of the M10 that we had supplied.

SI Asia: What was the criteria required for the perimeter LED for the FIFA World Cup 2014? KALIN: There were a number of criteria that we had to meet. Branding is the main purpose of these Perimeter LED display systems for FIFA World Cup. So the colour performance comes first. FIFA World Cup is a top class sporting event in the world, which requires the best advertising board to deliver the brand image of the advertising sponsors. So the colour performance of content comes first. AOTO’ s patent SP Series LED product is designed for the purpose and equipped with 20 bit processing depth, high contrast and precise calibration technology, to ensure the perfect performance of the LED displays. The stability is also very important for FIFA World Cup. From June 12 to July 13, from group stage to the final, there were 64 matches in total capturing the attention of more than 1 billion audiences, which places a very high requirement on the stability of the LED displays to ensure that no malfunction occurs during all matches. AOTO LED displays support multiple real-time backup systems that provide safe and

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reliable advertising display for live broadcast games.

system and the “AOTO LED constructor” software for event display.

The refresh rate is also a key feature especially in TV broadcast. AOTO LED perimeter display equipped with 16,000HZ extreme high refresh rate to ensure the perfect performance through HD cameras for millions of TV audiences. The rate is way above the market standard.

SI Asia: Were the LEDs supplied, installed and commissioned by AOTO directly or was it through your partners?

Considering the safety and player’s performance during the event, AOTO designed 360°“human-oriented” design with protection of players and led displays as well.

SI Asia: Could you elaborate about this “human orientated” design? KALIN: As you know, there is a strong possibility of the players crashing into the perimeter LED displays from different directions (or angles, that’s why we say 360 degree) with their bodies. Therefore, AOTO the perimeter displays were specially designed with 360 degree protection covers, which to a large extent protected players from getting injured. Of course this also meant that the LED displays were protected from the players!

SI Asia: What media system was used to playback the graphics and video on the panels? KALIN: AOTO group includes the AOTO Software company that provides different solutions with professional media playback system and platform. We have the “Great Eagle LED player” specially designed for sport perimeter

KALIN: As a world’s leading LED display system supplier, AOTO provides an integrated solution for clients from product research, design, manufacture, installation and after-sales service. We offer 7/24 global service platform for customers with efficient and professional after-sales services. FIFA World Cup Brazil was considered as a significant project to AOTO team. We made the efforts together with our partner to provide FIFA the best solution and supporting services.

SI Asia: Was there any particular challenge in this project? KALIN: I’d say that it’s the high standard required within a short period of time and ensuring that the installation is completed according to the specifications and expectations of all concerned. There wasn’t any flexibility for the schedule because the open date of the World Cup was set and we needed to finish the production on time without sacrificing high quality even slightly. Anyway, we are proud of finishing this brilliant project perfectly with high quality and within such a tight schedule. And you can see from the TV broadcast that all the displays functioned well with high image quality. www.szaoto.com


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VOICE BOX Systems Integration Asia August - September 2014

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Holistic Approach to move JUNG forward Not many in the AV industry might have heard of JUNG but our guess is that you will be hearing about them a lot more from now. The InfoComm MDSS release at InfoComm 2014, did highlight that Control Systems as one of the fastest growing products within our industry. JUNG is no stranger to the control segment as it is a company with a 100 year history! They have predominantly been involved in the residential market but with the strong capabilities that the company has, they are looking beyond their traditional market. SI Asia, in this exclusive, speaks to Clement Koh, General Manager, JUNG Asia Pte Ltd about the company and its plans. projects like Alila Villas Soori (Bali) and Bulgari Hotels & Resorts (Bali), Hotel Mulia (Jakarta), Pakubuwono Residence Jakarta and BBD Tower Surabaya. In Singapore, we have completed exciting projects with educational institutions such as the medical schools (MD1, MD2 etc.) at the National University of Singapore. And while we work with highend real estate developers for luxurious projects along Orchard Road, Nassim Road and at the Sentosa Cove, we embarked on a large project with a major healthcare institution in the northern part of Singapore to supply a specialised lighting control system and switches built for healthcare environments. We also have projects with other hospitals, banks, public buildings and a cultural centre in Singapore.

SI Asia: JUNG Asia's business has largely been within the residential market segment. However the company is now looking further into the commercial market. Could you kindly highlight some of the commercial projects that the company has been involved in within the region. CLEMENT: JUNG has a long standing history which started as a factory for electrical components over 100 years ago. While a majority of the JUNG business is within the residential market segment, we are also looking at opportunities in other industries including commercial, education, and healthcare. The company’s experience in innovation and product developments has allowed us to extend to other market segments. In Indonesia, we delivered prestigious

SI Asia: JUNG's solutions revolve around the KNX platform. What advantages does this bring to your clients? CLEMENT: JUNG offers a large selection of electrical devices and control solutions that are up-to-date with modern technology. Our portfolio includes switches, outlets, dimmers and observers in all kinds of variations for all possible uses. We also have innovative systems for controlling features from lighting, blinds, temperature and multimedia control, door communication, to wireless platforms and KNX technologies. The JUNG KNX System is an intelligent building management system for measuring, regulating, switching, controlling, signaling, and monitoring. The system offers operational ease, safety, security, flexible use, and economical value both in private dwellings and commercial construction.

Aside from providing our clients with comfort and security, their requirements on cost effectiveness and energy efficiency are also met. The JUNG KNX System has a fast adaptation and high flexibility for change of usage when required. There is no central unit needed for installation and it allows numerous functions, including multimedia, security and energy consumption, to be networked together. Ultimately, the KNX systems brings unprecedented level of control and feedback, allowing for remote and automated control over a wide degree of devices and systems. We are confident that the JUNG KNX System are able to meet the demands of modern electrical installations whether in private homes or business premises. We can even help customise the technology to meet our clients’ expectations.

SI Asia: The control market has some very strong brands within the AV industry. How does JUNG expect to compete in this segment? CLEMENT: JUNG has more than 100 years of experience as a company and it is something that we are very proud of. As a company, we focus on innovation, modern technology, sophisticated functionality and design, and quality


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products aimed at our customers. Because of this holistic approach, we look at all aspects of the system, including the aesthetics, which other players on the AV industry may not focus on. In terms of customer service, we differentiate ourselves by ensuring that the needs of our customers are met, at the same time, they are looked after beyond the first transaction. Through this, we are able to ensure that our customers can rely on us and that we are committed to providing assistance. Like our founders, we embody the company’s guiding principle of progress as tradition, as well as credibility and openness. We are obliged to provide our customers with reliable, top quality products. JUNG maintains its corporate philosophy guarantee “Made in Germany” quality that customers globally recognise and rely on. As a reflection of this commitment, our innovation centres, production facility, logistics centre and headquarters in Germany maintain this guarantee. In Asia, we only acquire our products from Germany to ensure topnotch products.

and they make smarter choices before making a purchase. We do not consider ourselves costly. We target the luxury market that looks into advanced technology and sophisticated design. As a brand that’s “Made in Germany”, our customers are assured of the quality, longevity, and reliability of our products. As such, we do not think that this will be a deterrent for commercial applications.

SI Asia: Clement, you have been with JUNG Asia for more than 16 years and you have immense experience in the electrical industry. You are also the VP of KNX Southeast Asia - could you provide us with you view of the Control market segment in Asia. What possible challenges and opportunities would it represent in Asia?

SI Asia: JUNG's finishes are stylish and elegant but this might also mean it might be more costly - would this be a deterrent for commercial applications?

CLEMENT: The market for lighting controls in Asia has transformed dramatically in recent years. The trend on the use of controls such as presence detectors, brightness sensors, and networked modules, is increasing. The use of LED lighting is also gaining popularity and control technology continues to improve and at the same time, has become more affordable.

CLEMENT: As a company, we pride ourselves in innovation, design and technology. With customers today, we notice that they are more discerning. We also see that the demand in the Asia-Pacific region for high-end goods continues its upward trajectory (HSBC Luxury Report, 2012). What this shows is that the customer’s exposure to various source of information has expanded

Another trend we observed is that interior design is inclined towards having “less is more” and demands bright spaces to be illuminated with hidden lamps while having minimal energy consumption and wall controls. This is a task, which can be addressed by KNX. Meeting the “less is more” demand of the industry is an opportunity in the control market segment since

it is not limited to lighting controls. It also deals with other facilities such as window coverings, blinds, temperature, ventilation, air conditioning, security, cameras, multimedia, and doors. With a lot of new technologies discovered every day, there is so much to control. In Asia for example, people pursue modern technology with such unparalleled passion that it makes me realise that our work could be sometimes challenging. Our clients are very techsavvy and wealthy, as such they have a clear knowledge of what they want or need. It is essential for us to provide them not just high quality products, but also the best of services and impeccable technical support. Asian customers are generally welltravelled exposing themselves to interesting experiences. Sometimes, they come to us with state-of-the-art or obscure items with which they desire integration. This means, we have to keep abreast of the latest technology with frequent trainings and workshops. It gives us room to grow as a company because it helps us to learn new things and remain competitive. At the same time, we want to make sure that we are there for our clients. We see a lot of opportunities in the control industry, and more so in Asia. With countries like China, India and Indonesia, their major cities are developing at such an impressive pace. We see the future happening now. We are glad that KNX and the control market are part of that future that we are in. This will also help JUNG continue to grow and develop more innovative and high-quality products. www.jungasia.com


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