1 minute read
Brand expressions
Expression 1 – ‘Co-create’
The ‘Co-create’ expression of our brand mark is all about creativity and collaboration. Designed to express the simple versatility of the heptagon and encapsulate some of the main themes of the project – co-creation, ownership, creativity – Co-create expressions can be made out of almost anything.
Expression 2 – ‘Lens’
The ‘Lens’ expression of our brand mark is all about focus and consistency. Designed to give corporate communications added vibrancy and uniformity, the Lens expression can be used to frame imagery, create text/caption backgrounds and transitions, or add impact to slides and admin templates.
Minutes Summer Festival 01/01/20
Expression 3 – ‘Texture’
The ‘Texture’ expression of our brand mark is all about nature and community. Designed to add a vibrant, more naturalistic tone to Barking Riverside’s public communications and campaigns. Brushstrokes, screen print and graphic overlays combine to create a vibrant, flexible and infinitely replicable backdrop.
Minutes Summer Festival 01/01/20
Minutes Summer Festival 01/01/20
A place to be, become and belong
Expression 4 – ‘Bold’
The ‘Bold’ expression of our brand mark is all about impact and modernity. Designed to add controlled, block colour energy to brand campaigns and collateral, the Bold expression creates an exciting and powerful brand application for various uses where images and colours need to speak louder than words.
