Brand statement

Our brand statement is a summary of business purpose, values, promise, and character into a concise statement that defines what we aspire to do, why we do it, what we want to achieve, and how we are different.

We have a once in a lifetime opportunity to do something incredible.

As master developers of the Barking Riverside project, we are on an exciting journey to deliver one of the most ambitious and socially sustainable places for living that London has ever seen.

Bringing together citizens, placemakers, government and housing associations in partnership, we are providing a platform for residents, new and existing, to create an authentic and universal place like no other.

By demonstrating the social value of authentic placemaking and the positive impact it can make on local communities, we aim to set a new standard for what property development can achieve.

Our sole purpose is to create a culture and an environment that encourages collaboration, co-creating and social interaction; one that positively transforms lives and perceptions of place for decades to come.

As an organisation, we exist to build a place where life flows, and community thrives – where everyone feels a genuine sense of purpose, belonging and pride.