Our brand defined

At the heart of our brand sits our brand pyramid, a summary of our brand. It provides a snapshot of our architecture, statement, purpose, promise, values, positioning and personality, which help us define our brand. It informs our identity, how we look and how we speak.

Barking Riverside (place brand)

Our brand pyramid summarises our unique brand model. It demonstrates the relationship between Barking Riverside the place, and Barking Riverside London, the brand and corporate delivery team.

Brand promise Our commitment

Place brand vision The vision for Barking Riverside

Mission How we will deliver through placemaking and partnership

Place brand look The Barking Riverside community and landscape that influences our brand look

Place brand personality The characteristics of Barking Riverside that influence our brand voice

Place messaging Community River – Public Realm – Transport – Education – Healthy New Town – Ecology

Development messaging Quality Property – Affordable – Size – Flexible Ownership

Barking Riverside London (BRL) (corporate brand)

Communication audiences The people that the brand will speak to

Brand values The brand values that underpin how BRL work and deliver Barking Riverside

BRL brand statement A summary statement of who BRL are, our vision, what we want to achieve, how we shall, and why it matters