Brand architecture

Brand architecture is a simple system that helps us understand our business structure. Barking Riverside is the place and Barking Riverside Ltd (BRL) are the team responsible for successfully delivering the project.

Barking Riverside Ltd (BRL) Barking Riverside Ltd (BRL) are the delivery team for the joint venture partnership between L&Q and the Mayor of London.

As master developers, BRL are responsible for the design, planning and placemaking at Barking Riverside. Working alongside the development partners, BRL oversee the delivery of new homes and facilities, as well as leading infrastructure projects. Barking Riverside is a place brand Barking Riverside is a place brand, which is implemented and managed by Barking Riverside Ltd. When we talk about Barking Riverside’s brand, we are talking about a brand for the place. By place, we mean the community and its rich history, the geographic and physical place including the environment and ecology, the infrastructure, facilities and amenities, and the housing; as well as the aspirations, vision and coming placemaking interventions. Barking Riverside is the sum of many unique parts.

Barking Riverside

(place)

Emotional benefits

I’m making a difference I feel secure I’m part of a like-minded community? I have opportunity?

Barking Riverside Ltd

Brand values and positioning

Functional benefits

Affordable Close to Central London Quality housing

Self-expression benefits

I’m smart I’m open minded I’m individual I see opportunities I’m a visionary