brand audit The favorite PBS programs according to respondents were Downton Abbey at 55 percent, Masterpiece Theater at 45 percent, Nova at 40 percent and Frontline and Antique Roadshow tied at 35 percent. PBS NewsHour and an “Other� category were of notable value at 33 percent.
The percentage of those who support any PBS stations compared to those who watch, but do not support is 30% to 70%. Some of the major reasons for not supporting are lack of money in budget. There is a misconception that a large amount of tax dollars go to PBS-NPR.
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