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Mind the Gap Millennial Born with technology at their fingertips, this gen will research travel fares, book on mobile, prioritize Wi-Fi and charging stations – and are prone to ranting on social media about negative experiences. They’re more willing to fly on a low-cost-carrier, but may shell out for last-minute upgrades. Millennial Gen Xer Baby Boomer Average value of a domestic trip:

Gen Xer Top destinations: 30%

Europe

28%

Caribbean

23%

Asia

Travel for pleasure: 77%

Median number of Facebook friends:

While born during the hippie era, this generation prefers to stay close to home and may even rather a road trip over a flight. Family comes first so they’ll likely travel over school holidays, and they’ll be looking for special package deals as saving money is a huge priority for this generation. Millennial Gen Xer Baby Boomer

250

Average value of a domestic trip:

55%

$6,200

Average value of an international trip:

$7,800

say they have shared a selfie

75%

have an account on a social networking site

$3,700

Average value of an international trip:

$8,500

75% of millennials use travel apps

75% value experiences over material objects.

60% of millennials feel that experiences are better when shared on social media.

Age in 2016

19-35 Millennial Born: 1981-1997

70% Nearly seven in 10 experience FOMO (fear of missing out, usually in relation to connectivity).

Despite being penny-wise, on average, Gen Xers will spend the most money per day while traveling.

Age in 2016

36-51 Generation Xer Born: 1965-1980

Sources: APEX Global Passenger Survey, Pew Research Center, The Boston Consulting Group, Hipmunk, Shullman Research Center, Eventbrite, Skift, MMGY Global, AARP, Lab42

APEX Experience 6.1 January/February  

Personalization is crucial to our industry. It influences cabin design and the curation of in-flight entertainment. Entire airlines are dedi...

APEX Experience 6.1 January/February  

Personalization is crucial to our industry. It influences cabin design and the curation of in-flight entertainment. Entire airlines are dedi...