Mind the Gap Millennial Born with technology at their fingertips, this gen will research travel fares, book on mobile, prioritize Wi-Fi and charging stations – and are prone to ranting on social media about negative experiences. They’re more willing to fly on a low-cost-carrier, but may shell out for last-minute upgrades. Millennial Gen Xer Baby Boomer Average value of a domestic trip:
Gen Xer Top destinations: 30%
Europe
28%
Caribbean
23%
Asia
Travel for pleasure: 77%
Median number of Facebook friends:
While born during the hippie era, this generation prefers to stay close to home and may even rather a road trip over a flight. Family comes first so they’ll likely travel over school holidays, and they’ll be looking for special package deals as saving money is a huge priority for this generation. Millennial Gen Xer Baby Boomer
250
Average value of a domestic trip:
55%
$6,200
Average value of an international trip:
$7,800
say they have shared a selfie
75%
have an account on a social networking site
$3,700
Average value of an international trip:
$8,500
75% of millennials use travel apps
75% value experiences over material objects.
60% of millennials feel that experiences are better when shared on social media.
Age in 2016
19-35 Millennial Born: 1981-1997
70% Nearly seven in 10 experience FOMO (fear of missing out, usually in relation to connectivity).
Despite being penny-wise, on average, Gen Xers will spend the most money per day while traveling.
Age in 2016
36-51 Generation Xer Born: 1965-1980
Sources: APEX Global Passenger Survey, Pew Research Center, The Boston Consulting Group, Hipmunk, Shullman Research Center, Eventbrite, Skift, MMGY Global, AARP, Lab42