Graduation Project

GraduationProject P&G Enterprises Pvt Ltd Souvik Bhattacharya F&A\LD\Kol\40

CONTENTS • • • • • • • • • • • •

Acknowledgement 3 Project brief 4 The Company 5 Brand Introduction 7 Factory Layout 15 Leather & Trim Sourcing22 Quality Check 24 Functioning 26 Promotion & Marketing 28 Product Categories 32 Market Research 33 Design Developments 42

ACKNOWLEDGEMENT On the very outset of this report I’d like to extend my sincere and heartfelt obligation towards everybody who helped me in the making of this project. Without their active guidance, help, cooperation I would no t have made headway in the project.

I would like to thank Mr. Harsimran Gujral who gave me the honor to complete my summer training at P&G. I would also like to thank my mentor Ms.Garima Dicshit who really helped me in understanding all the functions & activities of the organization from time to time.

ProjectBrief Collect details of the organisation structure, departments, their activities, interaction etc.

Follow production of only running style form sourcing depart-ment till despatch & documentation.

Analysis of garments/ products being made in the organisation with details of specific country / buyer target market, pricing de-tails, type of materials, size, quality acceptance parameter etc.

These analysis of 10 styles need to be done on a case study method.

Study in detail and document the method used in terms of se-lection of materials, consumption, costing methods.

Study and document the assembly system prevailing in

the organisation (piece rate, batch system, progressive bundle sys-tem) with details of all charts, documents, reports etc. existing in company.

Study and document the cutting process, machinery existing (types, make and utility etc), packaging process, material stor-age & routing of material etc.

Study the different types of finishes used in trims and leather.

Develop at least 50swatches and 2 collection based on target market requirement of the organisation, devel-oping lines of garments/products for the company in the same manner as design process is done.

The Company P&G Enterprises, Gurgaon is a leading leather manufacturer and exporter company of premium quality leather garments. Designed as per the latest trends and fashion, their garments are a hit among all the fashion conscious men’s and women’s of today.

HISTORY: Established in Gurgaon, India in 1993 as a 100% export oriented company dealing into leather garments.

They offer the best of leather garments at attractive prices that makes this company distinct from the others operating in this sphere.

KEY POINTS:.

• Leading manufacture and exporter

• • • • • • • •

of premium quality leather garments.

Over 20 years in business with the average growth rate of 20% per annum.

Manesar plant is India’s largest leather garment factory.

Annual Turnover over US$ 30 Million.

Major market North America & Europe.

Supplying to 6 continents.

Designed as per the latest trends.

Importing leather from Turkey, Italy and New Zealand.

Stringent quality check for products.

JUSTANNED’S MISSION is to be the first made in India global affordable leather brand, catering varied age groups across multiple fashion segments.

BrandIntroduction:

JUSTANNED JUSTANNED is driven by a passion for one-of-a-kind leathers, custom hardware and of-the-moment linings that are intelligently handcrafted with fusions of classic style and European functionality.

The understated style and vibey retro feel on these Justanned’s categories make them perfect for any lifestyle both young and old. With a fresh collection of high-quality men’s and women’s leather jackets , bags& goods and home décor collection , Justanned accessories are sure to become your contact companion.

REACH The brands vision is to focus on creating Designs, concepts, functionalities, processes and entities in a manner that Leather life style accessories can seamlessly flow in the global fashion world. The Brand intends to do that by designing young and vibrant styles with innovative functionality that are pioneering and at least a few years ahead of its competition. The Brand believes that profitability and revenue growth must go hand in hand. With no competitors who can match the completeness of its vision or its distinct advantages, Justanned is ideally positioned to seize an enormous opportunity. Continually cited for the high quality of its offering, Justanned has built an outstanding reputation among a large, impressive customer base in a very short period of time and With a strong recurring, Leather made affordable to

FUNCTIONING All the products that come under justanned are sold online through e-commerce websites and its own website i.e www.justanned,com.

When a particular design of a product get approved by the Head Designer, tech-pack of the product is given to the merchandiser. Merchandiser consulting with the production manager gets a sample made. The merchandiser, designer and production decides whether the product is aesthetically appealing and commercially viable at the same time. If these three people agree then the produc is sent for production.

Photoshoot of the product is done and sent to different e-commerce websites for promotion. Account manager of the company checks the orders Orders received from Uniware is then compiled and sent to the warehouse. In the warehouse the products are packed, made ready for dispatch and the inventory is updated accordingly that come in the seller panel. The different seller panels of justanned is linked to a software called Uniware.

Leather is one of the most widelytraded commodities globally. The growth in demand is driven by the fashion industry, especially footwear, furniture and interior design, and the automotive industry, among others.

The Indian leather industry occupies a place of prominence in the Indian economy in view of its substantial export earnings and growth, besides the fact that it employs 2.5 million people.

India’s leather industry has witnessed robust growth, transforming from a mere raw material supplier to a valueadded product exporter. In fact, today, almost 50 per cent of India’s leather business comes from international trade.

With time indian customers are also developing interest towards leather products. Leather products are not so much popular india because of the prize range. But brands likeIndian leather brands Justanned , Da Milano, Hidesign are slowly developing a target market here in india. Brands like these have gained a good reputation

SALE OF LEATHER PRODUCTS IN INDIA

in the market in the past few years.

These brands are coming up with products in diferent prize ranges making in affordable for different classes of the society. With time online shopping is gaining popularity in india. Big e-commerce companys like jabong and Flipkart have gained trust of customers in the market and performing pretty well.

Indian leather brands are typing up with these e-commerce giants and are performing pretty well. Many people are still not aware of indian leather brands. These companys are slowly and strategically promoting their brand name in different classe of the society.

Sale of leather products in india is a new market. Before whatever leather products that was manufactured in india, majority of it used to get exported. But these new indian leather brands are slowly exploring into indian leather market.

COLLECTION1

AUTOSCHEDIASM [aw-toh-skee-dee-az-uh m] noun 1. something that is improvised or extemporized.

DESIGNBREIF Autoschediasm is something that is improvised or extemporized .

Taking inspiration from inside outside (converting 2D into 3D). The design developments consist of a collection of bags with a futuristic feel. The collection is designed women aged between 20 to 28 for the season Autumn / winter 16 -17. The collection gives a bold aesthetic refinement with glamour and style.

MIND

MAPPING

KEY Futuristic, Dimensional , Manipulation , Improvisation, Cut Outs , Reversibility

WORDS

THEME BOARD

This story is moody and mysterious. Chalk and blush brown lighten the palette somewhat; all the while, dark espresso eats up the base

MOOD BOARD

DESIGN

DEVELOPMENTS

BAG1

The first bag of this collection is an elegant hand clutch . It is reversable clutch with a futuristic look, giving the bag two vastly different effects when reversed.

Feature: Size (LxWxH): 12inch x 4inch x 6.5 inch Material: Sheep Crust Reversible

PRODUCT SHOOT

BAG2 The second bag of this collection is a tote bag of a very unique oval shape.Its reversible leather and shape gives it a very futuristic look .

It also has cutout handles that have recently been featured in WGSN. It is of a convenient size to be used as a handbag to carry ones basic essentials to a party or similar occasions.

Feature: Size (LxWxH): 14inch x 4.5 inch x 13inch Material: Sheep Crust Reversible

PRODUCT SHOOT

BAG3 The second tote bag of this particular collection has an interesting shape. Unlike usual tote bags this bag is triangular in shape .Its reversible surfaces makes the bag even more interesting and appealing. Its perfect for casual or party outings.

Feature: Size (LxWxH): 11inch x 4 inch x 14inch Material: Sheep Crust Reversible

Oval Tote

PRODUCT SHOOT

BAG4 back pack- The fourth bag in the series is a backpack. It is capable of carrying medium amount of weight, making its shape and size perfect for a one day trip or such similar small trips. But the most interesting thing about the bag is its straps. They too like the rest of the bag is reversable making it a very unique design element of the bag.

Feature: Size (LxWxH): 11.5inch x 5.5 inch x 17inch Material: Sheep Crust Reversible

PRODUCT SHOOT

BAG5 The final bag of the series is a convertible bag. It converts from a tote bag to a cross body sling . This is done by strategically placing the strap so that it can be transformed into a longer strapped side sling. This bag has larger space and can be suitable to carry more luggage.

Feature: Size (LxWxH): 11.5inch x 4 inch x 19inch Material: Sheep Crust Reversible

PRODUCT SHOOT

COLLECTION2

DRUDGERY [druhj-uh-ree] noun, plural drudgeries. menial, distasteful, dull, or hard work.

DESIGNBREIF Drudgery means : Dull, irksome, and fatiguing work : uninspiring or menial labour. Taking inspiration from the ARTISANS traditional trade skill and the rough rugged approach the design development consists of a collection of bags with a rough look and feel for Autumn Winter 16/17 . The collection speaks of authenticity with a strong earthy palette.

THEME BOARD

MOOD BOARD Mood:Pensive built with deep character and authenticity in mind. The collection delves into the artisans and tradesman’s toolbox focusing on the tough and rough side. The old rag man influences this story.

MIND

Mapping

KEY Rough & Tough, Washed, Aged. Vintage, Rusted , Hardwork

WORDS

Colour

Therory Artisan and drudgery combines colours with a vulnerable sensitive range of tinted neutrals. The palette suggests rough authenticity and brings a rough tough look.

TREND ANAYLSIS

all winter runway all about rough and tough look DHRUV KAPOOR : runway report : all about leather and rough look TRENDS F/W 2016-17 : FREEDOM, BUT UNDER TIGHT SURVEILLANCE If the previous season inspired poetry, sweetness and surges of optimism, Fall/Winter 2016-17 brought three totally different vibes. Although more guttural

and radical and wild, these trends (sketched by Martine Leherpeur) blend nostalgia for the past with bold styles and material-mixing.

The dark/trash trend explodes into a rainbow of Technicolor hues. This season, we escaped reality by blurring the norm. We left the present behind with the Western Bikers who fought the winter season with their urban neocowboy style, the Pop Gamers

who see life through the ’80s, 2D, pixels and color blocks, and the No-Go Zoners who reinvent Soviet styles and trends from a different time and space. Bon voyage to all!

WESTERN BIKERS – THE WILD RIDE even spring summer goes into the rugged feel Tough Girl Leatherthere she goes, the queen of the biker-girl gang.

Forget about grunge (for now) - this summer’s reworked motorcycle jacket suggests a sports heroine gone bad, rather than a backstage groupie in her boyfriend’s Perfecto.

Power up another gear; it’s the triumphant moto details that mark out the new leader of the pack. Name-

check team Louis Vuitton (the house monogram emblazons a series of cult leather jackets), fasten the chrome zip all the way, and slip into a kneeskimming kilt. The tough-girl touches don’t end there: watch out for those knuckleduster gloves and pavementpounding tread-sole sandals - if you don’t hear the thrum of her exhaust, there’s always the thump of her nononsense flatforms. The final touch?

Sooty lashes.

BRAND REFERENCE AND DESIGNER REFERENCE DHRUV KAPOOR Dhruv Kapoor is a no nonsense guy and so is reflected in his creations.

How do you pack wit, humour and sophistication in one collection? See the outfits and you’ll know. With hints of couture (those fur wrap arounds, jackets and those embellished skirts and dresses) and street style (culottes, bomber jackets, boots with socks curled up to the ankles) in his collection, Dhruv presented a collection loaded with everything cool, strong and romantic.

Resorting to his uber chic silhouettes and cuts we saw his modern and urbane understandings manifesting on the ramp. The entire collection was replete with boxy jackets, cullotes, leather skirts, fur jackets, well cut coats.

The ensemble was accessorised with cool shades, broad leather belts and quirky earring.

HARLEY DAVIDSON Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.

As one of two major American motorcycle manufacturers to survive the Great Depression (along with Indian),[5] the company has survived numerous ownership arrangements, subsidiary arrangements (e.g., Aermacchi 1974-1978 and Buell 19872009), periods of poor economic health and product quality, as well as intense global competition[6] — to become the world’s fifth largest motorcycle manufacturer and an iconic brand widely known for its loyal following — with owner clubs and events worldwide as well as a company

sponsored brand-focused museum.

Noted for a style of customization that gave rise to the chopper motorcycle style,[7] Harley-Davidson traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc — and has broadened its offerings to include its more contemporary VRSC (2001) and middle-weight Street (2014) platforms.

Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Milwaukee, Wisconsin; Kansas City, Missouri; Manaus, Brazil; and Bawal, India — and markets its products worldwide.

POCKET VARIATIONS

DESIGN

DEVELOPMENTS

BAG1

Men’s Luggage Bag This has clearly been designed to be used as an overnight bag, or perhaps a light bag for the weekend (depending on how light you travel) There is plenty of space for everything you’ll need for an overnight trip.

Room for a change of clothes, toiletries, paperwork, an iPad, some snacks etc.

The outer pockets mean that you can carry various charging cables with you without them taking up room inside the main compartment.

Feature: Size (LxWxH): 18inch x 8.5inch x 12 inch Material: Cow PDM leather; Grosgrain Fabric and Antique Brass Buckles and Accessories.

Removable and Adjustable Shoulder Strap.

Structure: 1x main zipped pocket; 2x front zipped pocket; 1x backside pocket; 1x inner wall zipped pocket.

Front

FLAT SKETCH

PHOTO SHOOT

PRODUCT SHOOT

BAG2

Men’s Tote Bag Tote bags for for men’s are new in trend in trend and very fashionable. Perfect for carrying you’r essentials,its perfect for a dinner date or sunday shopping. The bag is has multiple pockets with reinforced straps making it perfect for regular use.

Feature: Size (LxWxH): 12inch x 5 inch x 15.5inch Material: Cow PDM leather; Grosgrain Fabric and Antique Brass Buckles and Accessories.

Structure: 1x main zipped pocket; 2x front zipped pocket; 1x backside pocket; 1x inner wall zipped pocket 2x side gusset pocket

FLAT SKETCH

PHOTO SHOOT

PRODUCT SHOOT

BAG3 Men’s Drawstring Bag backpack- This leather messenger bag combines functionality and style with a rough and tough cow pdm leaather. With multiple front pockets and an adjustable shoulder strap, this bag is perfect for in-office or travel use.

This messenger’s practical style design makes it a dependable essential for the man on the move.

Feature:

Size (LxWxH): 12inch x 6.5 inch x 15inch Material: Cow PDM leather; Grosgrain Fabric and Antique Brass Buckles and Accessories.

Structure: 1x main zipped pocket; 2x front zipped pocket; 1x backside pocket; 1x inner wall zipped pocket Chat Conversation End

FLAT SKETCH

PRODUCT SHOOT

PHOTO SHOOT

BAG4 Men’s Sling Bag crossbody- This leather messenger bag combines functionality and style. rough and tough look of the bag makes it perfect for college students and office goers. With multiple front pockets and an adjustable and removable shoulder strap, this bag is perfect for in-office or travel use.

Feature: Size (LxWxH): 16inch x 3.5 inch x 11.5inch Material: Cow PDM leather;

Grosgrain Fabric and Antique Brass Buckles and Accessories.

Structure: 1x main zipped pocket; 2x front zipped pocket; 1x backside pocket; 1x inner wall zipped pocket

FLAT SKETCH

PHOTO SHOOT

PRODUCT SHOOT

BAG5

Men’s Luggage Bag This large mens leather travel bag will carry everything you could possibly need for a weekend to a week. Made from the finest leather, this bag will improve with age yet remain robust enough to endure everyday abuse. This luxury large leather travel bag for men is intended for everyday use and is hardwearing enough to hold a whole host of heavy belongings.

With a long detachable shoulder strap, this holdall can be worn on the shoulder or handheld. The robust lining makes the perfect companion to the beautiful exterior and is incredibly easy to maintain.

Feature: Size (LxWxH): 18inch x 7 inch x 16inch Material: Cow PDM leather; Grosgrain Fabric and Antique Brass Buckles and Accessories.

Removable and Adjustable Shoulder Strap.

Structure: 1x main zipped pocket; 2x front zipped pocket; 1x backside pocket; 1x inner wall zipped pocket 2x side gusset pocket .

FLAT SKETCH

PHOTO SHOOT

PRODUCT SHOOT