Summer Internship

Summer Internship

Souvik Bhattacharya

P&G Enterprise Pvt. Ltd.

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CONTENTS

Souvik Bhattacharya

• • • • • • • • • • • •

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Acknowledgement Project brief The Company Brand Introduction Factory Layout Leather & Trim Sourcing Quality Check Functioning Promotion & Marketing Product Categories Market Research Design Developments

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ACKNOWLEDGEMENT

Souvik Bhattacharya

On the very outset of this report I’d like to extend my sincere and heartfelt obligation towards everybody who helped me in the making of this project. Without their active guidance, help, cooperation I would not have made headway in the project.

I would like to thank Mr. Harsimran Gujral who gave me the honor to complete my summer training at P&G. I would also like to thank my mentor Ms.Garima Dicshit who really helped me in understanding all the functions & activities of the organization from time to time.

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The Company

Souvik Bhattacharya

P&G Enterprises, Gurgaon is a leading leather manufacturer and exporter company of premium quality leather garments. Designed as per the latest trends and fashion, their garments are a hit among all the fashion conscious men’s and women’s of today.

HISTORY: Established in Gurgaon, India in 1993 as a 100% export oriented company dealing into leather garments. They offer the best of leather garments at attractive prices that makes this company distinct from the others operating in this sphere.

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KEY POINTS:.

• Leading manufacture and exporter of premium quality leather garments.

• Over 20 years in business with the average growth rate of 20% per annum.

• Manesar plant is India’s largest leather garment factory.

• Annual Turnover over US$ 30 Million.

• Major market North America & Europe.

• Supplying to 6 continents.

• Designed as per the latest trends.

• Importing leather from Turkey, Italy and New Zealand.

• Stringent quality check for products.

Brand Introduction: JUSTANNED

JUSTANNED is driven by a passion for one-of-a-kind leathers, custom hardware and of-the-moment linings that are intelligently handcrafted with fusions of classic style and European functionality.

The understated style and vibey retro feel on these Justanned’s categories make them perfect for any lifestyle both young and old. With a fresh collection of high-quality men’s and women’s leather jackets , bags& goods and home décor collection , Justanned accessories are sure to become your contact companion.

JUSTANNED’S MISSION is to be the first made in India global affordable leather brand, catering varied age groups across multiple fashion segments.

Souvik Bhattacharya

REACH The brands vision is to focus on creating Designs, concepts, functionalities, processes and entities in a manner that Leather life style accessories can seamlessly flow in the global fashion world. The Brand intends to do that by designing young and vibrant styles with innovative functionality that are pioneering and at least a few years ahead of its competition. The Brand believes that profitability and revenue growth must go hand in hand. With no competitors who can match the completeness of its vision or its distinct advantages, Justanned is ideally positioned to seize an enormous opportunity. Continually cited for the high quality of its offering, Justanned has built an outstanding reputation among a large, impressive customer base in a very short period of time and With a strong 5

FUNCTIONING

Souvik Bhattacharya

All the products that come under justanned are sold online through e-commerce websites and its own website i.e www.justanned,com.

When a particular design of a product get approved by the Head Designer, tech-pack of the product is given to the merchandiser. Merchandiser consulting with the production manager gets a sample made. The merchandiser, designer and production decides whether the product is aesthetically appealing and commercially viable at the same time. If these three people agree then the produc is sent for production. Photoshoot of the product is done and sent to different e-commerce websites for promotion. Account manager of the company checks the orders Orders received from Uniware is then compiled and sent to the warehouse. In the warehouse the products are packed, made ready for dispatch and the inventory is updated accordingly that come in the seller panel. The different seller panels of justanned is linked to a software called Uniware.

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SALE OF LEATHER PRODUCTS IN INDIA able for different classes of the society.

With time online shopping is gaining popularity in india. Big e-commerce companys like jabong and Flipkart have gained trust of customers in the market and performing pretty well.

Indian leather brands are typing up with these e-commerce giants and are performing pretty well. Many people are still not aware of indian leather brands. These companys are slowly and strategically promoting their brand name in different classe of the society.

Sale of leather products in india is a new market. Before whatever leather products that was manufactured in india, majority of it used to get exported. But these new indian leather brands are slowly exploring into indian leather market.

Souvik Bhattacharya

Leather is one of the most widely-traded commodities globally. The growth in demand is driven by the fashion industry, especially footwear, furniture and interior design, and the automotive industry, among others.

The Indian leather industry occupies a place of prominence in the Indian economy in view of its substantial export earnings and growth, besides the fact that it employs 2.5 million people.

India’s leather industry has witnessed robust growth, transforming from a mere raw material supplier to a value-added product exporter. In fact, today, almost 50 per cent of India’s leather business comes from international trade.

With time indian customers are also developing interest towards leather products. Leather products are not so much popular india because of the prize range.

But brands likeIndian leather brands Justanned , Da Milano, Hidesign are slowly developing a target market here in india.

Brands like these have gained a good reputation in the market in the past few years.

These brands are coming up with products in diferent prize ranges making in afford-

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SURFACE Souvik Bhattacharya

D E V E LO P M E N T

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Inspiration- Fish Skeleton Leather- Sheep Technique- Stitching

Souvik Bhattacharya

Inspiration- Spinning Whee; Leather- Sheep Technique- Stitching

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Inspiration- Architecture Leather- Perforated Technique- Lacing

Souvik Bhattacharya

Inspiration- Architecture Leather- Perforated Technique- Lacing

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Inspiration- Jigsaw Puzzle Leather- Cow Technique- Weaving

Souvik Bhattacharya

Inspiration- Jigsaw Puzzle Leather- Cow Technique- Weaving

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DESIGN Souvik Bhattacharya

DEVELOPMENTS

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PRODUCT- 1 [Design Development] PROBLEM- When a person travels to a new city he usually caaries a luggage bag with him which has all the essentials. But after spending some time he will be needing more than one bag. He might need a bag which he can take to office, a bag to carry his laptop a bag which he can use when he’s out on weekends. While travelling to a different city it’s not possible for a person to carry so many bags. The only option he gets is to buy a new bag or carry the other bags he will be needing along with is luggage bag which is not a convenient thing to do.

SOLUTION- I wanted to come up with a design for a bag which will fullfill the need of carrying multiple number bags. A bag which when needed can get converted into two different types of bags. The bag will be such that it is user friendly and can be can be converted easily. The attachment will happen with the help of open end metal zippers.

Souvik Bhattacharya

THE DESIGN- This is going to be a duffle bag which can be converted into a cross body and a laptop bag. In he market the longest open end zipper available is 36” inches long. For this bag I had to source open end zippers which are going to 52 inches long. The zippers were sourced from a shop in Sadar Market,Delhi called Deepak Sales Corporation which makes customized trims for bags and garments.

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Souvik Bhattacharya

PRODUCT- 1 [Design Development]

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Souvik Bhattacharya

BAG-1

ZIPPER ATTACHMENT SYSTEM

BAG-2 15

PRODUCT- 1 [Photoshoot]

BAG- 1

Souvik Bhattacharya

GUSSET

FRONT 16

Souvik Bhattacharya

BAG- 2

FRONT

BACK 17

Souvik Bhattacharya

BAG- 3

FRONT

BACK

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Souvik Bhattacharya

COMBINED

SIDE

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PRODUCT- 1 [Consumption]

SHELL Leather Components

Length

Width

Components

Top panel

18

7.5

2

270

Base

9.5

13

2

247

Gusset top pannel

7

7

4

196

gusset bottom pannel

7

9

4

252

front bottom side panels

13

19

2

494

Side pannel

9.5

11.5

4

437

handle

20.5

3

2

123

top pannel

7

7

4

196

bottom pannel

7

9

4

252

Gusset

16

3

4

192

zip patti

18

2.5

2

90

front + back

12.5

8

4

400

gusset

17

3

4

204

zip patti

18.5

2.5

2

92.5

Bag- 1

Bag-2

Bag-3

0

3445.5 23.93 Total Consumption =

33.5

Souvik Bhattacharya

Lining Lining Components

Length

Width

Component

Bag-1

46

18

1

8.28

13

13.5

2

351

13

13.5

6

1053

31

3

2

186

18

2.5

2

90

15

12.5

6

1125

33

3

2

198

18.5

2.5

92.5

Bag-2

Bag-3

3923.5

Total Cosumption = 20

2.48 m 2.6m

Width

Quality

Consmp

Unit

Rate

Value

Rate

Value

Shell

INR

INR

USD

USD

Leather-1

Sheep croco

Lining

42”

Cotton twill

inserts

Hardware

Puller + zip [open end]

52”

5.00

Pcs

230.00

1150.00

$3.97

$19.83

Puller Ring

4.00

Pcs

1.50

6.00

$0.03

$0.10

Puller 5cfc

8.00

Pcs

5.00

40.00

$0.09

$0.69

Puller 5Met

3.00

Pcs

7.00

21.00

$0.12

$0.36

Snap button

4.00

Pcs

6.00

24.00

$0.10

$0.41

adjuster

1.00

Pcs

16.00

16.00

$0.28

$0.28

9 mm flat rivet

8.00

Pcs

2.00

16.00

$0.03

$0.28

Rectangle ring

4.00

Pcs

14.00

56.00

$0.24

$0.97

Dog hook

2.00

Pcs

30.00

60.00

$0.52

$1.03

push lock

1.00

Pcs

90.00

90.00

$1.55

$1.55

D ring

6.00

Pcs

Misc.

Zip 5 cfc

Consumables

Bag Thread

1.00

Pcs

12.00

12.00

$0.21

$0.21

Edge Color

1.00

Pcs

0.00

0.00

$0.00

$0.00

Adhesive

1.00

Pcs

Packaging

Hand Tag

1.00

Pcs

12.00

12.00

$0.21

$0.21

Bacode Sticker

1.00

Pcs

5.00

5.00

$0.09

$0.09

Others ( cello tape / silca gell etc..)

1.00

pcs

5.00

5.00

$0.09

$0.09

Labor Cost

Cutting

Making

Total NET cost

Overhead

Profit

Commission Rate Of Conversion

33.50

Sqft

60.00

2010.00

$1.03

$34.66

2.60

Mtr

120.00

312.00

$2.07

$5.38

1.00

0.20

1.00

pcs

1.00

70.00

14.00

Mtr

70.00

84.00

26.00

$0.45

35.00

$0.60

$0.60

50.00

$0.09

50.00

$1.45

$0.24

5.20

35.00

$1.21

$1.21

$0.86

$0.86

pcs

1000.00

1000.00

$17.24

$17.24

5085.20

$87.68

18.00%

1220.45

$21.04

7.00%

474.62

$8.18

0.00%

0.00

$0.00

58.00

6780.27

$116.90

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Souvik Bhattacharya

PRODUCT- 1 [Costing]

Components

PRODUCT- 2 [Design Development] PROBLEM- People at times get bored with the same bag. If it was possible to come with the design of a womens bag which has more than one look.

SOLUTION- The bag will have some kind of mechanism which will help it to change its shape or look.

Souvik Bhattacharya

DESIGN- I came up with the design of a womens bag which can be used as a side bag with a single strap. The strap has a zipper mechanism which when opened will help the bag transform into a ladies back pack.

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TRANSFORMATION SYSTEM

Souvik Bhattacharya

Mock

STYLE 1

STYLE 2 23

PRODUCT- 2 [Surface Development] STEP 1

Souvik Bhattacharya

The front and back panels was made using sheep crust. These panels were quilted to give the surface a 3D look.

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STEP 2 A green coat was sprayed on the side panels after quilting.

This was the base colour.

STEP 3 Souvik Bhattacharya

Then the side panels were hand padded with a coat of black dye. And in the end a finishing coat was applied.

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Final Look

Souvik Bhattacharya

Final look after the finishing

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PRODUCT- 2 [Photoshoot] STYLE 1

Souvik Bhattacharya

STYLE 2

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PRODUCT- 2 [Consumption] SHELL

Leather Components Bag- 1

Length

Width

Components

Side Panel zip patti gusset base strap handle

12.00 9.00 10.00 8.00 41.00 7.50

8.00 4.00 5.50 5.50 3.00 2.00

4.00 2.00 2.00 2.00 2.00 4.00

LINING

Souvik Bhattacharya

Lining Components side guesset zip patti

Length 12 33.50 17.00

Width 15 5.50 4.00

Components 2 1.00 1.00

384.00 72.00 110.00 88.00 246.00 60.00 960.00 6.67 9.33

0.59 0.67

Leather

Outer Fabric

184.25 68.00 252.25 0.16 0.17

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PRODUCT- 2 [Costing] Width

Quality

Consmp

Unit

Rate

Value

Rate

Value

Shell

INR

INR

USD

USD

Leather-1

Sheep crust

9.33

Sqft

60.00

559.80

$1.03

$9.65

Lining

42”

Cotton twill

0.17

Mtr

120.00

20.40

$2.07

$0.35

inserts

1.00

Hardware

Matal Zipper

28.00

inch

3.00

84.00

$0.05

$1.45

Puller Ring

3.00

Pcs

1.50

4.50

$0.03

$0.08

Snap button

1.00

Pcs

6.00

6.00

$0.10

$0.10

9 mm flat rivet

4.00

Pcs

2.00

8.00

$0.03

$0.14

Rectangle ring

2.00

Pcs

14.00

28.00

$0.24

$0.48

Consumables

Bag Thread

1.00

Pcs

12.00

12.00

$0.21

$0.21

Edge Color

1.00

Pcs

0.00

0.00

$0.00

$0.00

Adhesive ( Dunlop / DST / Latex Milk / SAR / Rubber solution / Fevi Quick)

1.00

Pcs

35.00

35.00

$0.60

$0.60

Packaging

Hang Tag

1.00

Pcs

12.00

12.00

$0.21

$0.21

Bacode Sticker

1.00

Pcs

5.00

5.00

$0.09

$0.09

Security tag

1.00

Pcs

0.00

0.00

$0.00

$0.00

Disclamer

1.00

Pcs

0.00

0.00

$0.00

$0.00

Tissue paper

1.00

pcs

6.00

6.00

$0.10

$0.10

Others ( cello tape / silca gell etc..)

1.00

pcs

5.00

5.00

$0.09

$0.09

Labor Cost

Cutting

1.00

pcs

25.00

25.00

$0.43

$0.43

Making

1.00

pcs

350.00

350.00

$6.03

$6.03

Total NET cost

1235.90

$21.31

Overhead

18.00%

296.62

$5.11

Profit

7.00%

115.35

$1.99

Commission

0.00%

0.00

$0.00

Rate Of Conversion

58.00

1647.87

$28.41

70.00

70.00

$1.21

$1.21

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Souvik Bhattacharya

Components

PRODUCT- 3 [Design Development] PROBLEM- To break the monotonous structure of the side sling bag and the design should be unisex.

SOLUTION- Getting inspired by the shape of a polaroid camera.

Souvik Bhattacharya

DESIGN- came up with the design of a unisex bag which can be used as a side sling bag with a single strap. The strap is inspired by the shape of a polaroid camera.

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PRODUCT- 3 [Photoshoot]

Souvik Bhattacharya

FRONT

BACK 31

PRODUCT- 3 [Consumption] Leather-1 Leather Components

Length

Width

Components

Front

12.50

10.50

1.00

131.25

Front

10.00

7.00

2.00

140.00

top

9.00

8.50

1.00

76.50

Leather-2

top

9.00

3.00

2.00

54.00

back

10.00

7.50

2.00

150.00

handle

50.00

2.00

1.00

100.00

651.75

4.53

0.40

6.34

0.46

Leather

Outer Fabric

Leather Components

Length

Width

Components

gusset

11.00

3.00

2.00

66.00

base

10.00

3.00

1.00

30.00

patti

10.00

1.00

4.00

40.00

0.00

136.00

0.94

0.08

1.32

0.10

Leather

Outer Fabric

Souvik Bhattacharya

Lining

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Lining Components

Length

Width

Components

front

20.50

10.50

1.00

215.25

back

14.00

12.00

1.00

168.00

gusset

11.00

3.00

2.00

66.00

base

10.00

3.00

1.00

30.00

top

13.50

6.50

1.00

87.75

divider

13.00

8.00

2.00

208.00

775.00

0.49

0.51

PRODUCT- 3 [Costing] Components

Width

Quality

Consmp

Unit

Rate

Value

Rate

Value

Shell

INR

INR

USD

USD

Leather-1

Cow dakota

6.34

Sqft

85.00

538.90

$1.47

$9.29

Leather-2

Sheep suede

1.32

Sqft

60.00

79.20

$1.03

$1.37

Lining

42”

Cotton twill

0.51

Mtr

61.20

$2.07

$1.06

inserts

1.00

70.00

$1.21

$1.21

Hardware

Puller Ring

1.00

Pcs

1.50

Puller 5cfc

1.00

Pcs

Puller 5Met

3.00

Pcs

adjuster

1.00

Rectangle ring

2.00

D ring

2.00

Misc.

Zip 5 cfc

0.35

Mtr

26.00

9.10

$0.45

$0.16

Zip 5 met

1.00

Mtr

75.00

75.00

$1.29

$1.29

Handle Dori

1.00

Mtr

Consumables

Bag Thread

1.00

Pcs

12.00

12.00

$0.21

$0.21

Edge Color

1.00

Pcs

0.00

0.00

$0.00

$0.00

Packaging

Sewn Label

1.00

Pcs

0.00

0.00

$0.00

$0.00

Hang Tag

1.00

Pcs

12.00

12.00

$0.21

$0.21

Security tag

0.00

Pcs

Labor Cost

Packing Labour

1.00

pcs

20.00

20.00

$0.34

$0.34

Testing

1.00

pcs

0.00

0.00

$0.00

$0.00

Total NET cost

983.90

$16.96

Overhead

18.00%

236.14

$4.07

Profit

7.00%

91.83

$1.58

Commission

0.00%

0.00

$0.00

Rate Of Conversion

58.00

1311.87

$22.62

$0.03

5.00

5.00

$0.09

$0.09

7.00

21.00

$0.12

$0.36

Pcs

16.00

16.00

$0.28

$0.28

Pcs

14.00

28.00

$0.24

$0.48

Pcs

14.00

28.00

$0.24

$0.48

$0.03

1.50

7.00

7.00

0.00

$0.12

0.00

$0.12

$0.00

Souvik Bhattacharya

70.00

$0.00

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