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SOUTHWEST THE MAGAZINE

Think younger.

And older.

With that mindset, Chip Conley changed his career. Now he wants to change yours.

+

14 achievers on starting anew

JANUARY 2019

THE BEGINNINGS ISSUE JANUARY 2019

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DAT I N G C O N N E C T I O N S

 IT'S JUST LUNCH CLIENTS

RICK SWANSON Technology Partner EDUC: MS, VA Tech INTERESTS: Cooking, travel, tech

KRISTINA KERN Founder, Stella*s PopKern EDUC: BBA, UKY INTERESTS: Travel, skiing, food

DATING. UNPLUGGED!

CLICK, TAP, SWIPE, REPEAT. IT’S ALL SO… IMPERSONAL. ONLINE DATING WAS SUPPOSED TO MAKE FINDING SOMEONE EASIER, SO WHY DOES IT FEEL LIKE SUCH A CHORE? With a career that took up a lot of

Today, Rick credits It’s Just Lunch

research and found it to be the right

his time and energy, online dat-

with introducing him to the love of

“match” for me.

ing had begun to feel like Rick

his life, Kristina.

Swanson’s second job. He spent hours filtering through online dating profiles and arranged multiple dates on his own—but time after time, the spark just wasn’t there. There had to be a better way. That’s when Rick saw an ad for It’s Just Lunch (IJL) in an airline magazine and decided to give matchmaking a try.

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Life before It’s Just Lunch?

What was working with a matchmaker like?

Kristina: My dating life was to-

Rick: The interview process was

tally scattered and unfulfilling. I had just started Stella*s PopKern and, as a single mother, I just found the whole online dating thing completely

unmanageable

and

daunting. I wanted someone who knew me to “fix me up” and when a friend suggested IJL, I did some

really valuable. Sandra, my matchmaker, was genuinely interested in learning about me. She really wanted to understand what I was looking for in a woman, what I found attractive, what I found interesting, what intrigued me. We talked about my work, my outside interests, etc.

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Promotion

When someone is leading you through the process, it makes you think. Sandra got me to reflect honestly on what I was looking for.

Best part of the IJL experience? K: It was super easy because IJL arranged the dates. All I had to do was get ready and meet at the restaurant. And unlike online dating, I felt that my dates were interested in meeting quality people, not one-night stands. Your matchmaker calls you up with a match and then gives you the details of the date. All you have to do is show up and have fun!

How has your life changed since? to be is back again. Having somebody to share life with, who is even more passionate than you are is special. I’m a radically happier person than I was.

quently impersonal world. Having a real person on your side, helping to find

on creating high quality matches in low pressure situations. In 26 years, dates.

Make

meeting

20%

15%

MORE THAN ONE HOUR

30 MIN OR LESS

ONE HOUR

someone

800-858-6526 or itsjustlunch.com.

After swapping phone numbers with someone you are attracted

we get to know you and your relationship goals.

to, do you text or call? Percent of singles who text by age:

57%

67%

2. Your match is hand-selected and

at ease with anyone else.

your date arranged. We’ll even make the restaurant reservations.

AGE 45-54

AGE 35-44

43%

AGE 55-64

80%

AGE 25-34

30%

AGE 65-74

3. Meet your date face to face over lunch or drinks after work.

4. Call us with feedback after your

I mean, who else could take some-

date.

thing as commonplace as popcorn and

5. Put your membership on hold if

IT'S JUST LUNCH MATCHMAKERS

14%

special a priority. Get in touch at

just be who I am, and I’ve never felt so

19%

15%

they’ve set up millions of first

that I am confident! I can

refreshing.

5 MIN OR LESS

16%

DON'T KNOW

The success of It’s Just Lunch is built

own skin. He loves the fact

turn it into a food group? It’s totally

IMMEDIATELY

the right partner is a huge plus.

1. Through a series of conversations,

things she enjoys, the passion she has…

“first date” again?

fast paced, always connected, and fre-

K: He’s comfortable in his

smart. The way she ‘geeks out’ on the

decide if you want to see a

R: Dating is a real challenge in our

IJL SIGNATURE MATCHMAKING PROCESS:

ity; she’s self-confident and brilliantly

How long does it take you to

Advice for singles considering IJL?

What makes you two a great match?

R: She’s got this gigantic personal-

DATING TRENDS

R: It’s like a piece of me that had ceased

sparks flew! (No sparks? No problem. We’ll get to work on your next match.)

You receive a text from guy / girl you just had a good first date with. Thoughts?

79% LOVE IT MELISSA BROWN

SARA DARLING

JULIE LOPEZ

"Dating shouldn’t feel

“ The best way to get to

“Dating is such an

like a job. Finding a

know someone is face to

important part of your

match takes a lot of

face. You can only feel

life and shouldn’t be left

work – but let it be my

“chemistry” if you are

to chance. You’ve got to

job. Then you can go

next to someone looking

be proactive and market

have the fun."

into their eyes.”

yourself.”

20% TOO SOON

1% CREEPY

IT’S JUST LUNC IT’S JUST LUNCH 800.858.6526 ItsJustLunch.com Source: IJL Singles Survey

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January 2019

38 The Beginnings Issue

Through her #1000BlackGirl Books campaign, Marley Dias has donated more than 12,000 books.

38 In the Beginning

Every story starts somewhere. We asked 14 people, from a rookie cop to a new American citizen, to share how their journey began.

46 Wise Eyes, Fresh Eyes Entrepreneur Chip Conley has created an academy where people can learn how to jump-start their careers by gaining crossgenerational wisdom.

26 Feedback 69 Fun! 74 Advertiser Directory 75 The Southwest Guide 88 One Question

29 Show off your Scrabble chops, and stay the night in a New England hotel.

SOUTHWEST THE MAGAZINE

Work 33 Get organized in 2019, see why mentorship matters, and defend against work distractions.

Think younger.

And older.

With that mindset, Chip Conley changed his career. Now he wants to change yours.

+

14 achievers on starting anew

THE BEGINNINGS ISSUE

JANUARY 2019

Gary’s Greeting Saludos de Gary The A-List Spotlight Community Outreach 20 Our People 24 From the Editor

10 12 14 16 18

Play

JANUARY 2019

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PHOTOGRAPHY BY TYLER JOE/ELLE.COM

In Every Issue

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January 2019 EDITORIAL editorial director Jay Heinrichs creative director Kevin de Miranda executive editor Mark Shimabukuro art director Desiree Espada editors Tommie Ethington Melissa Flandreau Alex Macon associate editor Kiley Faulkner designers Mariela Garcia Natalie Perez Maria Williams contributors Nick Cabrera, Matt Crossman, Chris Gash, Jim Gold, Page Grossman, Laura Hilgers, Michael Hoeweler, Jason Madara web development, pace interactive Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Write to Southwest: The Magazine 2811 McKinney Ave., Suite 360, Dallas, TX 75204, or email letters@southwestmag.com. SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at Southwest.com.

ceo & owner Bonnie McElveen-Hunter chairman emeritus Eugene Johnston secretary-treasurer Patricia M. McConnell president Jason Whiting chief operating officer & chief financial officer Leigh Ann Klee vice president, production James A. DeCata production manager Billy Johnson director of marketing Candice Thomas media analyst Samantha Absher

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MIDWEST, NEW ENGLAND Fox Associates, 800.440.0231 x116, adinfo.swt@foxrep.com NEW YORK, NEW JERSEY Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com PACE COMMUNICATIONS® © 2019 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Southwest: The Magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. The statements, opinions, and information contained in this publication are those of the individual authors, contributors, and advertisers and not of Pace Communications, Inc. or Southwest Airlines Co. Pace Communications, Inc. and Southwest Airlines Co. each disclaim any responsibility for the accuracy, completeness, topicality, or quality of any statements, opinions, or information provided. The appearance of advertisements in Southwest: The Magazine is not a warranty, endorsement, or approval of the products or services advertised or of their effectiveness, quality, or safety. Any liability claims against any author, contributor, or advertiser in respect of damage to persons or property caused or alleged to be caused by the use of the statements, opinions, or information contained in this publication, including any statements, opinions, or information which is incorrect or incomplete, are therefore excluded. Publisher reserves the right to accept or reject all advertising material.

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Gary’s Greeting

The Power of Kindness I recently read an article in The New York Times where the writer was telling a story about meeting up with old friends and reminiscing about the past. When the conversation shifted to the future, one of the friends posed the question, “If we were having tea three years from now in this exact same place, sitting in these exact same chairs, what would need to happen for each of us to be happy with those three years?” The point of the article was a lesson that certainly resonated with me—hopefully your future is better than your past. I’ve lived a blessed life, and now, in my seventh decade, I have a different

perspective than I did as a younger man. I enjoy reliving the glory days with my friends and family as much as the next guy, but I also have more clarity about the future because I know what’s important to hold onto from the past. As a father and grandfather, I spend as much time as I can with my family. Nothing brings me more joy and happiness. Whether it’s holiday traditions, weekend getaways, or simply being together under one roof, we cherish our time together. Any time I have an opportunity to visit with the younger generation, I jump at the chance. They often ask me for my advice, and I always tell them to work

hard, treat people with respect, join a championship team, and have fun. I also tell them that I wish I would have slowed down and not been in such a hurry earlier in my career. At Southwest Airlines®, our Purpose is to connect People to the important moments in their lives. Southwest® has teamed up with Leon Logothetis from the hit Netflix series The Kindness Diaries. Leon sparked a kindness revolution by traveling the world to spread kindness to strangers and share compassion and empathy with those he comes across. Enjoy the first season of The Kindness Diaries on the Inflight Entertainment Portal via our TV Series section. Read more on page 16. Leon is truly an inspiring humanitarian, and we’re proud to team up with him on his journey. While we’re all on different paths to different destinations, I can’t help but think that if we all took time out of our busy lives to spread kindness and compassion, we’d all be much happier in three years. And, indeed, the future would be even better than the past!

PHOTOGRAPHY BY STEPHEN M. KELLER

Gary Kelly Chairman and CEO Southwest Airlines

10 SOUTHWEST JANUARY 2019

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Saludos de Gary

El Poder de la Amabilidad

Recientemente leí un artículo en El New York Times, en el cual el autor contaba una historia sobre una reunión con viejos amigos y sus recuerdos del pasado. Cuando la conversación se encaminó hacia el futuro, uno de los presentes hizo una pregunta: “Si en tres años, estamos tomando el té en este mismo lugar, sentados en estas mismas sillas ¿Qué tendría que suceder para que cada uno de nosotros estuviera contento con los tres años que han pasado?” La moraleja del artículo, sin duda, resonó conmigo: ojalá que el futuro sea mejor que el pasado. He tenido una vida magnífica y ahora, en mi séptima década,

tengo una perspectiva diferente a la que tenía cuando era joven. Disfruto recordando los días de gloria con mis amigos y mi familia, pero también tengo más claridad sobre el futuro, porque sé lo que es importante retomar del pasado. Como padre y como abuelo, paso tanto tiempo como me es posible con mi familia. Nada me da tanta alegría o felicidad como eso. Ya sea la temporada de fiestas, viajes de fin de semana, o simplemente cuando estamos todos bajo el mismo techo: valoramos nuestro tiempo juntos. Siempre que tengo la oportunidad de visitar a los de las generaciones más jóvenes, la aprovecho. A menudo me

piden consejos y siempre les digo que trabajen duro, que traten a la gente con respeto, que se unan a un equipo de campeonato y que se diviertan. También les digo que a veces hubiera deseado tomarme con más calma los primeros años de mi carrera. En Southwest Airlines®, nuestro Propósito es conectar a las Personas con lo que es más importante en sus vidas. Southwest® ha creado una alianza con Leon Logothetis de la serie The Kindness Diaries. Leon encendió una revolución de la amabilidad viajando por el mundo para ofrecer bondad a extraños y para ofrecer empatía y compasión con quienes se cruzan en su camino. Disfruten la primera temporada de The Kindness Diaries a través de nuestro servicio de Entretenimiento a Bordo, en la sección de series de televisión. Lea más en la página 16. Leon realmente es un humanitario que inspira y estamos orgullos de unirnos a su proyecto y a su viaje. Aunque todos estamos en diferentes caminos hacia diferentes destinos, no dejo de pensar que, si todos tomamos tiempo de nuestras vidas ocupadas, para ofrecer bondad y compasión, seremos mucho más felices en tres años. Y entonces, ¡Claro que el futuro será mucho mejor que el pasado!

PHOTOGRAPHY BY STEPHEN M. KELLER

Gary Kelly Chairman and CEO Southwest Airlines

12 SOUTHWEST JANUARY 2019

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Valencia Bay is being developed and sold by Boynton Beach Associates XXII, LLLP. THE COMPLETE OFFERING TERMS ARE IN A CPS-12 APPLICATION AVAILABLE FROM THE OFFEROR. FILE NO. CP16-0105. Valencia Bay is designed for residents aged 55 & older, and are intended to meet the exemption under the Federal Fair Housing Act. Facilities and amenities actually constructed may change at any time without notice. No representation or guarantee is made as to the timing of construction of the facilities and amenities. Each Valencia community is separate and distinct, and developed and sold by separate entities. A purchase in one community does not grant any rights to use any of the recreational or other facilities and amenities of any other community. Prices, terms and features are subject to change without notice and do not include optional features or premiums for upgraded homesite. Valencia Bonita is being developed and sold by Bonita Springs Associates I, LLLP. Valencia Bonita is designed for residents aged 55 & older, and is intended to meet the exemption under the Federal Fair Housing Act. This is not an offering in states where prior registration is required. Valencia Lakes is being developed and sold by Hillsborough County Associates II, LLLP. THE COMPLETE OFFERING TERMS ARE IN AN OFFERING PLAN AVAILABLE FROM SPONSOR–FILE NO. H11-0010. Valencia Lakes is designed for residents aged 55 & older and is intended to meet the exemption under the Federal Fair Housing Act. Valencia del Sol is being developed and sold by Hillsborough County Associates IV, LLLP. Valencia del Sol is designed for residents aged 55 & older, and is intended to meet the exemption under the Federal Fair Housing Act. Valencia Cay at Riverland is being developed and sold by Riverland Associates I, LLLP, a Florida limited liability limited partnership. Photographs may be similar but certain specifications may differ. Nothing herein shall constitute an offer to sell, or a solicitation of offers to buy in New York, New Jersey or any other jurisdiction where such offers or solicitations cannot be made. ©2019 1100-490 Jan SW

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The A-List

“You can have everything in life you want, but you can’t have it all at the same time.” —PATRICIA BRENNAN-GAC, DIRECTOR OF STATE & LOCAL PARTNERSHIPS, AMERICAN INSTITUTES FOR RESEARCH Family, fun, and flexibility—these are the values Trish Brennan-Gac cherishes most, and they’re the reasons why she’s become an A-List member. Travel is inevitable in Trish’s job at the American Institutes for Research, where she serves as the director of state and local partnerships. Our bags fly free® policy, our no change fees, and our Employee’s Fun-LUVing Attitudes keep Trish and her colleagues flying Southwest®. Her frequent flying has earned her a Companion Pass and plenty of Rapid Rewards® points, both of which she uses to travel with her family. We’re grateful for your loyalty, Trish, and it’s our pleasure to serve all your travel needs! —Stuart Johnson, Customer Relations WORK PERKS “Southwest’s flexibility helps when I’m booking flights around a client’s schedule, and the fares make it affordable for my team to travel.” FREQUENT FLYER “Flying of-

ten for work allows me to earn Rapid Rewards points, which I use for family vacations.”

BUCKET LIST “My family loves to ski. We want to fly to Boise, Idaho, and travel to Sun Valley to experience the slopes there.” SCORING POINTS “My son travels to soccer camps around the country, and my Companion Pass makes it easier for us to make that happen.”

Trish’s travels earn her A-List status through

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Spotlight

KINDNESS MATTERS

Leon Logothetis (center) has traveled the world, relying solely on the kindness of strangers.

Ready, Set, Give

two, set to air soon. In the second season, Leon travels from Anchorage, Alaska, to Ushuaia, Argentina, in a vintage Volkswagen Beetle, relying once again on the kindness of strangers, whom he pays back in unexpected ways. Southwest and Leon invite you to embark on your own kindness journey. Visit Southwest.com/TheKindnessDiaries to enter for a chance to win round trip air travel* for you and a guest to fly to any Southwest destination, as well as round trip air travel to gift to a 501(c)(3) charity of your choice. At Southwest, we’re proud to support the communities we serve through contributions to charitable organizations, and we’re excited to partner with Leon on his mission to spread even more kindness. —Michelle Agnew, Brand Partnerships & Entertainment PR

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited. Open to legal residents of 48 contiguous United States and the District of Columbia age 19 or older at time of entry. Sweepstakes ends Feb. 28, 2019. Approximate retail value of prize: $1,600. For Official Rules, prize descriptions, and odds disclosure, visit Southwest.com/TheKindnessDiaries. By entering, information collected will be used in accordance with Sponsor’s Privacy Policy at Southwest.com/Privacy. Sponsor: Southwest Airlines Co., 2702 Love Field Drive, Dallas, TX 75235. International air travel does not include taxes and fees of at least $5.60 per one-way flight.

PHOTOGRAPHY BY LEON LOGOTHETIS

Southwest® supports a global campaign for kindness. Leaving his life as a successful broker behind, eternal optimist and passionate adventurer Leon Logothetis made the decision to circumnavigate the globe on a search for kindness. The challenge? Completing the journey with no money, no food, no gas, and no place to stay. Instead, he would put his trust and fate in the hands of strangers every day, all to reaffirm his belief that humans are ultimately kind. Southwest introduces The Kindness Diaries, starring Leon, as he carries out his mission of spreading kindness. Featured as an exclusive TV Series Channel, the show highlights Leon’s travels and the generosity he receives throughout his journey. In each episode, he gives one unsuspecting good Samaritan a life-changing gift. While onboard, Customers can enjoy the entire first season by visiting the Inflight Entertainment Portal via the Southwest app on your mobile device, or via Southwestwifi.com on your laptop. You can also catch the trailer for a sneak peek of season

16 SOUTHWEST JANUARY 2019

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Community Outreach

TEAM EFFORT

Lending a Hand

Southwest® supports communities affected by tragedy in 2018. Being ready when needed is a big part of the Culture at Southwest Airlines®, especially when it comes to disaster preparedness and response, which is also a key part of our Outreach focus. We want to be prepared before storms hit the communities where our Customers and Employees live and work, and we stand ready to assist with recovery efforts. Part of the support we offer during natural disasters is provided through our partnerships with various disaster relief groups, including the American Red Cross, Team Rubicon, Americares, All Hands and Hearts – Smart Response, The Mission Continues, and ToolBank USA. We provide nearly $1 million in cash and tickets to these partners annually so they can quickly deploy resources to impacted areas. These organizations, which prepare yearround, provide relief to communities damaged by catastrophic events and quickly assist wherever and whenever they’re needed. We do all we can to take care of our Customers before, during, and after a catastrophic event. After

Hurricane Florence struck the Carolinas in September 2018, we sent 83 pallets of snacks to help feed communities throughout the region. The American Red Cross was able to distribute the snacks to families and relief workers through its network of shelters. When Hurricane Michael hit in October 2018, we waived pet fees and offered flight waivers. We provided our Panama City Employees with food and water, as well as tools and supplies for those who had tree damage or lost power in their homes. A group of our Nashville Employees worked in Panama City temporarily to get our operation back up and running. To further assist Florida’s communities as they recover from the storm, Southwest made a $50,000 donation to the Florida Disaster Fund. Additionally, Rapid Rewards® Members have the opportunity to donate points to various charities. These points help our disaster preparedness partner organizations travel to the communities in need of their help after a natural disaster. To donate your Rapid Rewards points, visit swa.is/pointsdonation. —Courtney Miller, Communications & Outreach

PHOTOGRAPHY COURTESY OF SOUTHWEST AIRLINES

The Southwest Team plans relief efforts for Employees and Customers impacted by natural disasters.

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You Made Our PeopleOur Day WANT TO SHARE YOUR STORY? Have you witnessed an act of kindness from a Southwest Airlines® Employee? Whether you’re a Southwest® Employee or a Southwest Customer, let us know at Southwest.com/ contact-us.

To thank these Employees for their work and dedication, Penn & Teller is proud to give them each two tickets to see the show in Las Vegas. Congratulations!

Fun in the Sun Jeana Jacobsen EMPLOYEE SINCE

2013 POSITION

Customer Relations Representative HOME BASE

HDQ

20 SOUTHWEST JANUARY 2019

F2_ourpeople_np.indd 20

I want to thank Jeana Jacobsen for being so awesome to some great Customers—and big Southwest fans—in Austin, Texas. A couple recently reached out to ask permission to paint their swimming pool in Southwest colors so Customers flying overhead would see their statement of love for our Company. Although she was unable to grant them permission to use our colors or logo, she was gracious and assured them how much this request meant to us. She cushioned her “no” with plenty of Hospitality and gratitude for their business. However, she didn’t stop there. Using her own money, she purchased several Southwest-branded gifts for them, including pool towels and special winglet sunglasses. Now they can celebrate their favorite airline and show off their Southwest allegiance while enjoying their pool. Thank you, Jeana, for using your Servant’s Heart to take care of our Customers! —Kim Seale, Customer Relations Specialist ILLUSTRATION BY MICHAEL KIRKHAM

12/7/18 2:33 PM


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Rudy Gutierrez EMPLOYEE SINCE

2008 POSITION

Customer Service Supervisor HOME BASE

AUS

LONG-DISTANCE COMFORT

PICTURE OF KINDNESS

Last summer, our 17-year-old daughter, Jenna, was traveling to Washington, D.C., with a layover in Austin. Unfortunately, all flights into the D.C. area were canceled due to weather. Jenna called to tell me she was going to be stuck in Austin overnight, but she was too young to check into a hotel and we didn’t know a soul in Austin. I told her to go straight to the Customer Service desk. Shortly after, my phone rang. Customer Service Supervisor Rudy Gutierrez said he could put Jenna on a plane to anywhere in the U.S., where she could spend the night with someone she knew, as long as there were open seats to get her there that night and back home the next day. Rudy assured me that two Southwest agents would be willing to chaperone Jenna in the airport overnight if necessary, but I finally found someone in Dallas who could take her in for the evening. I can’t thank Rudy enough for how kind, calm, and patient he was. It’s People like Rudy who help give Southwest a good name. —Wendy R., Southwest Customer

I always get a little nervous traveling with my 5-year-old daughter, Mikaela, who has autism. She’s been doing much better on airplanes, but I always ask to preboard because walking onto a full flight can be overwhelming. I did this for my recent flight out of Burbank, California, and was helped by Customer Service Agent Christopher Ulrich. As we were boarding, he quickly handed me a little booklet that I assumed was something for my daughter to draw on during the flight. After we settled in our seats, I realized it was not just a plain booklet, but the most amazing present I’ve ever received from a stranger. He had illustrated a story called “Mikaela’s Flight.” Needless to say, I cried tears of joy the entire flight. Part of my daily struggle is never knowing what may cause my child to break down. To know that someone cared and understood really put me at ease. Christopher’s actions perfectly illustrate why Southwest considers their People their “single greatest strength.” —Brenda Yeh, Southwest Customer

Christopher Ulrich EMPLOYEE SINCE

2008 POSITION

Customer Service Agent HOME BASE

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from the editor

Dear Reader,

You’ll see it on the cover of magazines in newsstands across the land: New Year, New You. As if we’re all in our larval stage during the holidays and then every January burst forth as beautiful butterflies. Personally, I’m pro-larva. There’s nothing wrong with a nice

cocoon in the winter—a fire in the fireplace, a great restaurant, a good hotel room. Besides, every time I try to butterfly up, making resolutions, swearing to get rid of a bad habit or learn calculus or whatever, my “new you” starts feeling like an irresolute “old me.” Still, there’s something to be

said for dreaming up beginnings. Every New Year’s Day, my wife, Dorothy, and I go for a walk and say what we want for the year. Usually we each bring up one thing we haven’t done. And, usually, that thing does not involve a resolution—something we really ought to do. Instead we say what we really want to do: a new sort of exploration or personal experiment, something so crazy and stupid that it just might work. After all, don’t the best beginnings start with the best dreams? And don’t those desire-based beginnings produce the best outcomes? Read the stories starting on page 38 and tell me if I’m wrong. I remember one New Year’s Day many years ago, soon after Dorothy agreed to marry me. She said she wanted children. Two of them. I was 27 years old and still kept a secret comic book collection, and here she was suggesting I turn myself into a full-fledged father. It was crazy and stupid, but I thought it just might work. And so it did. Our two grown children are setting off on their own with the promise of new years, new beginnings, and maybe some year, new larvae.

Jay Heinrichs EDITORIAL DIRECTOR @JAYHEINRICHS

PHOTOGRAPHY BY LILIBOAS/ISTOCK

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feedback

Talk to Us For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, visit Southwest.com/ contact-us.

letters@southwestmag.com facebook.com/ SouthwestMagazine @SouthwestTheMag #SouthwestMag @SouthwestMagazine #SouthwestMag

FAMILIAR TERRITORY

Dear Editor,

Coincidentally, I read Bill Fink’s story [“Stair Power,” October 2018] while flying out of Pittsburgh. I visit Pittsburgh a few times a year on business and will be back sometime within the next few months. During my next visit, I want to climb some of the many iconic staircases Bill mentioned in his story. I haven’t read Bob Regan’s book on the steps yet, but I’m hoping to attend one of Laura Zurowski’s “Stair Stepping and Cider Sipping” monthly tours. Thanks a lot for this enjoyable read!

While traveling to visit my son, I came across Bill Fink’s article about the steps of Pittsburgh. I’m from Scott Township, a suburb southwest of Pittsburgh. I’ve been on a lot of the stairways Bill talked about, thanks to having many relatives in the South Side Slopes neighborhood. When I was a UPS driver back in the late ’60s and ’70s, I had deliveries in some of the areas Bill mentioned. To say I enjoyed walking those steps at that time in my life would be a big lie! However, reading Bill’s article brought back some great memories, and I thank you for that.

Bernie Donnelly SCOTT TOWNSHIP, PENNSYLVANIA

/ We hope you get the

chance to create some new memories—while climbing at a more leisurely pace.

Shrishti Chhabra HOUSTON

/ It sounds like you’ve got some great ideas for what to do on your next trip to Steel City.

26 Southwest january 2019

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PLAY Number

There are

107

two-letter Scrabble words.

That’s according to the sixth edition of The Official Scrabble Players Dictionary, released last year by Merriam-Webster. In this update, “ew” and “OK” join more than 100 other pint-sized plays, including the vowel-forward “aa,” “ae,” and “oe.” To earn its place in print, a word must first meet a few criteria. “It has to be entered in another dictionary,” says Emily Brewster, an associate editor at Merriam-Webster. “And to be entered into the Merriam-Webster online dictionary, we have to have extensive evidence of the word in use in a variety of sources and over an extended period of time.” Letter count aside, more than 300 entries were among this edition’s additions, which means plenty of new ways to make your opponents ask, “Is that really a word?”

SPELL IT OUT “Sriracha,” “yowza,” and “listicle” are among the longer words added to the sixth edition.

PHOTOGRAPHY BY NICK CABRERA

F1_playnumber_MG.indd 29

january 2019 southwest 29

12/7/18 11:17 AM


PLAY Drink

CIT Y SIPS

Call Me, Honey

An ancient poet had it that Cupid’s arrows would be dipped in honey before they were fired at soon-to-be romantics. This was presumably to make the prospect of the winged matchmaker shooting you with his bow just a little bit sweeter. With or without the mythological assist, we’re pretty sure we’re falling for the Call Me, Honey, from Bohanan’s in San Antonio. Prepared at the downtown steakhouse, whose elegant bar serves as a respite from the touristy watering holes of the nearby River Walk, the signature drink of this month’s San Antonio Cocktail Conference joins Deep Eddy Original Vodka with orange juice, lemon juice, and honey syrup. It’s invigorating and cool, while instilling in us a warm sensation we can’t quite name. Could this be love?

MAKE IT ↖ Muddle 1 green cardamom pod in a shaker, then pour 2 ounces Deep Eddy Original Vodka, 1 ounce orange juice, ½ ounce honey syrup,* and ½ ounce lemon juice. Add 2 ice cubes, shake, and strain into a chilled rocks glass filled with ice. Garnish with lemon wheel and dust with cinnamon. *Add 2 parts honey to 1 part boiling water. Stir until evenly mixed, and cool.

30 Southwest january 2019

F3_drink_MW.indd 30

PHOTOGRAPHY BY NICK CABRERA

12/11/18 2:00 PM


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PLAY Sleep EXPLORE ↖ A two-minute walk from the hotel, the Peabody Essex Museum houses one of the largest collections of Asian art in the country.

NOSH ↑ During the warmer months, head upstairs to The Roof for craft cocktails, a raw bar, and unbeatable harbor views.

EYE ← Look for the faded hand-painted “ghost sign” on the exterior. It once served as an ad for Newmark’s Department Store, the building’s former tenant.

CONNECT ↗ Tech amenities include an iPad loaded with local recommendations and a retro-inspired Tivoli Bluetooth radio.

CHECK IN

Every year in October, history buffs and wannabe witches descend upon the cobblestone streets of Salem, Massachusetts. Then, November arrives, and as if by magic, the crowds disappear and the town becomes a quiet respite with a picturesque waterfront and cozy cafes serving up steaming bowls of chowdah. At the center of it all is Hotel Salem, a 44-room boutique property located on downtown’s Essex Street. Accommodations range from expansive loft-style suites with plush seating areas to budget-friendly micro-rooms with king-size beds. Add in glam ’60s decor and funky furniture, and it’s easy to see why so many have fallen under the spell of this New England gem. From $149

WANT MORE? Browse the Inflight Entertainment Portal for the best spots to eat, drink, stay, and play in your final destination. It’s free!

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12/7/18 10:56 AM


THESE DOCTORS ARE AMONG

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BIRMINGHAM, AL James C. Grotting, MD 1 Inverness Center Parkway Birmingham, AL 205-930-1600 GrottingPlasticSurgery.com Castle Connolly – Top Doctors

AUSTIN Jennifer L. Walden, MD 5656 Bee Cave Road Austin, TX 512-328-4100 DrJenniferWalden.com Super Doctors – Texas

LOS ANGELES Luis H. Macias, MD 13160 Mindanao Way Marina del Rey, CA 310-822-7213 DrLuisMacias.com Super Doctors – Southern California

DALLAS Steven J. White, MD 8230 Walnut Hill Dallas, TX 866-USA-MY-MD (872-6963) USACosmeticSurgery.com Castle Connolly – Top Doctors

SAN DIEGO Steven R. Cohen, MD 4510 Executive Drive San Diego, CA 858-453-7224 FacesPlus.com Castle Connolly – Top Doctors

CHICAGO Steven Bloch, MD 1160 Park Avenue West Highland Park, IL 847-432-0840 BodyByBloch.com Dr. James C. Grotting Birmingham, AL

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PLASTIC SURGEONS IN AMERICA Each doctor has been peer-nominated and selected by the nation’s leading providers of information on top doctors. All doctors are board certified by the American Board of Plastic Surgery (ABPS).

DENVER Paul C. Zwiebel, MD 2050 East County Line Road Highlands Ranch, CO 303-470-3400 DrZwiebel.com 5280 Magazine – Top Doctors

PHOENIX Deborah J. White, MD 8896 East Becker Lane Scottsdale, AZ 888-277-1869 DrWhitePlasticSurgery.com Phoenix Magazine – Top Doctors

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NEW YORK David P. Rapaport, MD 905 Fifth Avenue New York, NY 800-604-0571 DrRapaport.com Castle Connolly – Top Doctors

HOUSTON Paul Vitenas, Jr., MD 4208 Richmond Avenue Houston, TX 281-484-0088 DrVitenas.com Castle Connolly – Top Doctors

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EYE SURGEONS IN AMERICA Each doctor has been peer-nominated and/or selected by the nation’s leading providers of information on top doctors. These top eye surgeons specialize in LASIK, laser cataract surgery, lens implantation and KAMRA for close vision.

SALT LAKE CITY Phillip C. Hoopes, MD 11820 S. State Street Draper, UT 877-30-LASIK (305-2745) HoopesVision.com Castle Connolly – Top Doctors

LOS ANGELES Jeffrey C. Hong, MD 800 S. Fairmount Avenue Pasadena, CA 626-844-7001 HuntingtonEye.com Super Doctors – Southern California

PHOENIX Craig R. Cassidy, DO 160 W. University Drive Mesa, AZ 480-610-1252 ArizonaLasik.com Phoenix Magazine – Top Doctors

All Doctors are Board Certified

ST. LOUIS Jason P. Brinton, MD 555 N. New Ballas Road St. Louis, MO 314-375-2020 BrintonVision.com Trusted LASIK Surgeons Directory

KANSAS CITY Daniel S. Durrie, MD 8300 College Boulevard Overland Park, KS 913-491-3330 DurrieVision.com Castle Connolly – Top Doctors

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Dr. Phillip C. Hoopes Draper, UT

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THESE DOCTORS ARE AMONG

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PHOENIX COSMETIC & RESTORATIVE DENTISTRY Joyce Bassett, DDS 14275 N. 87th Street Scottsdale, AZ 480-367-8889 DrBassett.com USA Top Dentists Directory

TIFTON, GA ORTHOPAEDIC & SPINAL SURGERY Edward W. Hellman, MD 2227 U.S. Highway 41 North Tifton, GA 229-386-5222 TheSpineAndScoliosisCenter.com Castle Connolly – Top Doctors

DALLAS All MDs and DOs are Board Certified

FACIAL PLASTIC SURGERY Benjamin Bassichis, MD 14755 Preston Road Dallas, TX 972-774-1777 AdvancedFacialPlastic.com D Magazine – Top Doctors

NEUROLOGICAL & SPINE SURGERY Rob D. Dickerman, DO 6130 West Parker Road Plano, TX 972-238-0512 NeuroTexas.com D Magazine – Top Doctors

ST. LOUIS

Dr. Joyce Bassett Cosmetic & Restorative Dentistry

FACIAL PLASTIC SURGERY L. Mike Nayak, MD 607 S. Lindbergh Boulevard St. Louis, MO 314-991-LIFT (5438) NayakPlasticSurgery.com Castle Connolly – Top Doctors

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WORK Takeaway

Jaclyn Johnson

Modern mentorship comes in a variety of forms, says the founder and CEO of Create & Cultivate.

My mentors were women who were building their businesses at the same time as me—there doesn’t have to be a youngerolder dynamic. There’s also this notion that you have to know your mentor, but I think it’s more about who you’re following or what podcasts you’re listening to. For people you know who are directly participating in your career, be mindful of their time. I know someone who would walk with their mentor to work every Tuesday. It was something their mentor did anyway, and during that 15 minutes, they got all their questions answered. Lastly, be specific about the advice you’re seeking. Say, “I know you’ve done X, Y, and Z, and that’s why I feel like you’re the right person to come to in this situation.”

OUT TAKES

Create & Cultivate is a conference series and online platform for millennial women.

MASTER OF INSIGHT For inspiration, I look to Marie Forleo. She’s an amazing motivational speaker. LIST MAKER Being on Forbes’ 30 Under 30 list changed my career, so I wanted to draw attention to other women with Create & Cultivate’s 100 List. Now in its third year, it features 100 women across 10 categories.

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PROS AND CONS When you’re an industry pioneer, you’re able to discover new things and build on the fly without any parameters. The drawback is people can use your failures as a blueprint to build something better.

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WORK Solution

Lend your attention to Hyperfocus: How to Be More Productive in a World of Distraction, Chris Bailey’s latest book.

My computer has a distraction blocker—I use an app called Freedom—and I’m not able to consume any news at my work station. When I sit down at my desk, I knows it’s time for work.”

Learn the Rules of Distraction

Hone your focus at work with tips from author and productivity expert Chris Bailey.

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What can you do to limit distractions in the workplace? “Mold your environment so that it’s not full of things that pull your attention away from what you want to be doing. Looking around my office, I have a whiteboard that I use to brainstorm. I have things that elevate my mood: plants, pictures of people I love, a meditation cushion. I have business books that remind me of the ideas I’ve encountered. What I don’t have, though, are a lot of devices. My iPad is in another room.

How do you deal with unpredictable interruptions, like a chatty co-worker? “When our attention is interrupted by somebody else, it takes us, on average, 29 minutes to resume working on what we were just doing. We can’t always control the nature of our distractions, but we can control how we relate to them. The key is to have fun with the distractions that are a welcome reprieve from our work, but quickly deal with the more unwelcome distractions. That way you can get back on track faster.” Are distractions ever a good thing? “They are often necessary when we’re doing work that’s collaborative. We’re constantly getting information from other people, and they’re constantly getting information from us. Interruption is just a byproduct of collaboration. You should allow yourself to be available and open when you’re doing collaborative work.” ILLUSTRATION BY CHRIS GASH

12/12/18 10:27 AM


New Year’s Resolutions

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interviews by / Matt Crossman, Tommie Ethington, Melissa Flandreau, and Alex Macon

It’s January, and the slate is clean. This is the time of year when, as Emily Dickinson would say, we dwell in possibility. More salads. Less binge-watching. A new class. A dream job. But there’s dwelling, and then there’s doing. To find the inspiration to take that first step, we sought out doers. Whether they’ve created beauty from whole cloth, debuted on the biggest stage, rebuilt after catastrophe, or made the most of a new heart, the people on the following pages know all about the act of starting—or starting over. Here, in their own words, they reveal their emotions, their insecurities, and the lessons they learned along the way. Their perspectives have been condensed and edited for clarity, but you can read more of their reflections online at southwestmag.com/beginnings. And since we can use all the motivation we can get, we’d love to hear about your beginnings, too. Email us at letters@ southwestmag.com. Here’s to a bold 2019.

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THEBEGINNINGS ISSUE

After the 2016 Olympics, I was ready to try something new that would continue to push me to be at my best. In November 2017, I decided to upgrade my vault. It was scary, but I’d rather fail trying than regret never trying at all. The new move—a half-twist once I hit the vault table and a double twist in the air—had never been done by a woman in competition. It took about four months to get the timing of my speed, height off the vault table, and rotation of my body all in sync. After that, training was about trying it over and over to develop muscle memory. You fall so many times but have to pick yourself up. At the world championships, I was nervous. But my muscle memory from training kicked in, and it was perfect! The icing on the cake is that now the vault is called “The Biles.” But I am not done challenging myself. As my grandfather always used to say, “Let tomorrow find you better than today.”

PHOTOGRAPHY BY JOSH HUSKIN

Simone Biles performed a vault that made history last fall at the world gymnastics championships— and became the first woman to win four all-around world titles.

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After losing a leg in a motorcycle accident in 2009, Army veteran Jen Lee became a sled hockey champion. Last May, he graduated from college.

I remember lying there. Will I be able to walk again? Once I began to rehab with injured service members, I had a different perspective. You can still do whatever you want to do. Committing to school was challenging. Luckily, the University of Texas had student veterans who would really help each other out. You can’t do it alone, but you have to take that initial step. You have to get out of that hospital bed.

As a director, the most important thing is to be honest and communicative. The worst thing is to pretend like you know what you’re talking about and lead your team down the wrong path when it would have just been easier if you were upfront. That way you can involve everyone in solving the problem together. Don’t be afraid to ask lots of questions—you’re not expected to know everything. And surround yourself with people who are way more talented than you. We asked my mom to come in to Pixar twice to do dumpling-making classes for the crew. It was kind of surreal—I was like, Whoa, I’m making a movie with my mom that’s sort of about my mom. But I thought it was really helpful and important for the animators, effects artists, and everyone else to just get in there and observe and study her technique so we could replicate it as accurately as possible. Paying attention to those little details—like how she folded the dough, how she rolled it out— grounded the short, made it feel more real, and made the character feel like an empathetic, believable person, not just a cartoony character.

PHOTOGRAPHY COURTESY OF TEAM USA (JEN LEE)

Domee Shi became the first woman to direct a Pixar short. While making Bao, she learned about mastering the big picture.

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ILLUSTRATIONS BY MICHAEL HOEWELER

12/6/18 2:33 PM


THEBEGINNINGS ISSUE

I wanted to do something to have my story be told and other kids’ stories be told.

PHOTOGRAPHY BY ANDREA CIPRIANI MECCHI (MARLEY DIAS)

Marley Dias, 13, is shaking up the publishing world. In 2015, she launched the #1000BlackGirlBooks campaign to donate children’s books that feature more diversity. Last year, she wrote Marley Dias Gets it Done and So Can You!, a guide for kids on getting involved.

I’ve always had access, through my parents, to diverse stories, and that has definitely made me a kinder person toward those who are different from me. For people who only read about their experience, they’re not able to see the importance of other people’s stories and to appreciate them for being as beautiful as they are. In fifth grade, my teacher assigned a series of books. All of these had white boys and their dogs as the main characters. I say that jokingly now, but at the time, I was very frustrated because I did not see black girls being reflected. I decided I wanted to do something to have my story be told and other kids’ stories be told. Now I’m developing an app for my campaign, #1000BlackGirlBooks, to help the people who are telling these really important stories get their books purchased. I talk a lot to my mom because she is a very smart person. Our conversations grew into serious discussions: “What can I do?” and “What is the bigger scale of impact I can make?” I’m always the person who will think small. So my mom has always pushed me to think big—work hard and take really big strides rather than just taking the small route.

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sure to write the word Max on your shirt. It makes a h end, the marathon becomes more challenging physic

We explored bulls. Monsters. A bat at one point.

Brian Allen created an icon. With the Philadelphia Flyers marketing team and VP of marketing and communications Joe Heller, he conceptualized a new mascot, Gritty. Before I started drawing, I made a list of 50 different ideas and pitched that to the Flyers. From there, we narrowed it down. I did rough sketches. We explored bulls. Monsters. A bat at one point. Once they picked the direction, they gave feedback. Let’s try this, let’s try that. We didn’t want him to look too similar to any other NHL mascot. The Flyers wanted him to have the ability to express himself. So I did a lot of research with Jim Henson puppetry. We always described him the same way: “We want a gritty look to him.” They wanted him to look like somebody you wanted to high-five, but not hug. So it’s funny that Gritty ended up being his name, because it fits perfectly.

Kame Spencer began a career where her life’s on the line. Officer Spencer started as a rookie with the Seattle Police Department last spring.

My first day was in April. I was freaking out. Everything we trained for in the last nine months was real. Every decision we make impacts someone’s life. One day, we got a call, a sexual assault with a firearm. I had to enter a dark room about 2 o’clock in the morning. I was shaking. That was the biggest moment of fear in my life. No one gets used to that feeling. But I actually make a difference.

PHOTOGRAPHY BY MICHAEL BLACK/BLACK SUN (BRIAN ALLEN); PHOTOGRAPHY COURTESY OF JUSTIN C. HARTLEY (KAME SPENCER)

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r shirt. It makes a huge difference.” As you get toward the challenging physically and mentally. When people cheer

THEBEGINNINGS ISSUE

Max Downham ran his first marathon at 81. He couldn’t complete the Chicago Marathon again last year due to hip pain, but he’ll be back.

Before the race, someone said to me, and I didn’t understand this, but they said, “Max, be sure to write the word Max on your shirt.” As you get toward the end, the marathon becomes more challenging physically and mentally. When people cheer you on, saying, “Go, Max, go,” it makes a huge difference. You just have to say, You know, I’m going to do this. My attitude in life, in work, in whatever I do, is that it’s OK to try something. That’s the fun part of life—learning something new. I don’t feel like I’m 82 years old. Running has really helped me in every other way in life. It reinforced the positive thinking.

Francesca Di Cristofano, 18, co-founded a newspaper. After the New York community paper she worked for folded, she and other students started their own, the Pelham Examiner. My adviser, Rich Zahradnik, told me that other students working for the paper had decided they wanted to start their own. I thought, A student-run paper? There’s no way that’s going to last. Whenever you start something new, there’s always risk. I was afraid of failing. I was afraid the town wouldn’t take elementary school, middle school, and high school reporters seriously. I was afraid this paper would fall apart, too. But I love journalism. For every setback, we’ve had more successes. Students across all grade levels have become interested in journalism. We’re real, and that makes any risk worth it.

Storm Lever made her Broadway debut last March as one of the stars of Summer: The Donna Summer Musical. For the majority of the show, I can’t see anybody in the audience because it’s so dark. But in one of the first numbers, when I looked at the audience, my family members were directly in my view line. I will never forget that moment, because that made it real. I knew that it was because of these people that I was able to get here, and I just felt so lucky to be doing what I was doing in that moment. Any time you’re facing something new, you’re going to be nervous—Can I do this? You can, and you will, because you’re there and you wouldn’t be there if it wasn’t right. You’re meant to do this.

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Irina Shabayeva embraces creating on the fly. The season six winner of Project Runway is competing on the final season of Lifetime’s Project Runway All Stars.

Images

When I first walked up to my house after the storm, the waterline was at the top of the door. It smelled like death. To see everything just … gone, I had a lump in my throat. But after that, it was time to pick up each neighbor. I thought, Let’s get this thing started over. We’re not quitting. I knew my house would get taken care of, and I wanted to help other people first. To see the look on a person’s face when you walk into their house—the relief, the joy over the fact someone cared enough to help—it made me feel good. I lived in a trailer for 10 months as we gutted the walls, got rid of the mold, and then redid the insulation, plumbing, electrical, AC, drywall, and floors in my house and others. They were long hours. But the worst times in our lives are also sometimes the best. I was truly touched by the kindness and generosity of the volunteers at my house—more than 60 over two months. In the world today, we hear all about the bad. I saw goodness, day after day, for months. My house was finished in August. I had 100 people over for the welcome home party. I barbecued ribs and brisket. They said it was pretty good. I don’t want to brag on that barbecue. But I think Texas has the best barbecue in the world.

Some of the greatest designs have either been accidents or created in a short amount of time. When you’re in a crunch, you don’t have time to sit and overanalyze whether it’s going to work, and you can’t be overly practical or rational. For Project Runway, it really is go, go, go. You have to be a quick thinker. When you start doubting or going back and forth, that’s trouble. There’s something to be said about whimsy and blindly creating something.

PHOTOGRAPHY BY JENNIFER GRAYLOCK/GETTY IMAGES (IRINA SHABAYEVA)

Kenneth Carter rebuilt his life—and community. After his Houston home was ruined by Hurricane Harvey in 2017, he assisted neighbors first before letting the nonprofit SBP help fix his house. He was back home in August.

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THEBEGINNINGS ISSUE

on “Ithewasbrink.

It was literally a gift of life.

PHOTOGRAPHY BY MICHAEL A. SCHWARZ (TIERA FLETCHER)

Camille Frede received a double lung and heart transplant last March. She’s training to race her bike in the 2019 World Transplant Games.

Before, I’d have to push myself up a flight of stairs and take a break at the top. Now I can just go. It’s just incredible joy. It’s still a feat for me mentally to look at a hill and think, I can do that. But I’m like, I’m OK. It is fun looking for boundaries. With mountain biking, some hills are really challenging. I just do my own pace. I’ve never been defined by my disease, pulmonary hypertension. Growing up, I participated in cheerleading, tennis, volleyball, choir, whatever I wanted. I’m looking forward to skiing or trying snowboarding and not being so short of breath I can’t even put on the boots. I want to go to Europe. I haven’t learned how to swim. I don’t have words for my gratitude. I was really sick. I was on the brink. It was literally a gift of life.

Tiera Fletcher is building a rocket to take humans to Mars. A rocket structural engineer, she is working on NASA’s Space Launch System in New Orleans. Our first mission is set for early 2020. It’s meant to take us around the moon and test the rocket capabilities before we even put humans on. Then, by the 2030s, our goal is to get to Mars with humans. It’s super exciting when you have so many things that people have never done before. I didn’t always believe in myself. My parents, my family, my friends, and my husband [who also works on the rocket] helped mold me into a more confident person. It’s about staying focused to the point that naysayers can’t affect your pathway. Focus, focus, focus, focus.

Anggie Fernandez became an American citizen in April. She emigrated from Peru in 2014. If you are going to achieve new goals, you have to start again. I know now it’s not impossible. This is a nation that has known how to overcome adversity of any kind. I’m proud to be an American because of the country’s great history of idealism, struggle, courage, and cultural diversity. I’ve assumed a civic responsibility to this nation, and I want my daughter to see me as a positive role model so that she will be able to continue contributing to her country.

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THEBEGINNINGSISSUE

Wise Eyes/

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/ B Y L AU R A H I L G E R S P H O T O G R A P H Y B Y JA S O N M A DA R A /

/Fresh Eyes

Chip Conley, one of the execs behind Airbnb’s rise, is on a quest to help people restart their careers—and end the office generation gap as we know it. Step one: Stop thinking in terms of “old people” and “young people.”

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Chip Conley, here at a 2010 TED Talk, founded his “wisdom school” at a beachfront sanctary in Mexico (below).

wisdom—from the top down, old to young—the wisdom is now going in both directions.” Conley has written a book, Wisdom at Work: The Making of a Modern Elder, part manifesto, part playbook, for people trying to stay relevant in the second half of their careers. And in November, he opened the Modern Elder Academy, which he calls the world’s first midlife wisdom school. A beachfront sanctuary in Baja California Sur, Mexico, it’s a place where people (most between the ages of 45 and 65) can learn to navigate midlife transitions and, as Conley says, “Grow whole, not old.” His message is timely. The number of working Americans 55 and older has grown over the past decade, from more than 17 percent of the workforce in 2007 to about 23 percent in 2017, according to the Pew Research Center. With advances in health care, we’re also living longer than ever before. The average life expectancy in the U.S. was about 79 years in 2016. Some of us may live 30 years longer than our great-grandparents—and may spend much of that time working. At the same time, corporate power has shifted younger, resulting in what Conley calls an “irrelevance gap,” in which older workers want to or need to continue working but are afraid that their skills are no longer relevant in the increasingly fast-paced tech world. According to a 2014 Harvard Business Review study, the founder of a “unicorn”—a tech company valued at more than $1 billion—is, on average, just over 31 years old. Tech is coming to dominate corporate culture, with six of the S&P 500’s top 10 companies CONTINUED ON PAGE 49

PHOTOGRAPHY COURTESY OF TED/JAMES DUNCAN DAVIDSON (TOP), MODERN ELDER ACADEMY

It

was 2013, and Chip Conley was excited for his first day of work at Airbnb. He had a new set of challenges, a whipsmart boss, and an opportunity to help guide one of the country’s most innovative and fastest-growing companies. Conley was intimidated, too. As the founder of the Joie de Vivre boutique hotel chain, he had a proven track record as a businessman and entrepreneur. But he had never worked in tech. He didn’t know how to use Google Docs. He didn’t even have the apps for Uber or Lyft on his phone. At 52, Airbnb’s new head of global hospitality and strategy was twice the age of the company’s average employee and reported to a boss, CEO Brian Chesky, who was 21 years his junior. Early on, Conley sat in on a meeting of engineers, hoping to learn the lingo. He planned only on listening and hovered in the background. But then the 25-year-old engineer who was leading the meeting turned to Conley and asked, “If you shipped a feature and no one used it, did it really ship?” Conley was stumped. He didn’t know what the engineer meant. “It was a classic moment, of, ‘I don’t know what the hell you’re talking about and maybe I’m in the wrong company,’” he says now, sitting in a meeting room at Airbnb’s San Francisco headquarters. “It was not my natural habitat.” It presented him with a choice. He could back away from Airbnb and return to the rewards of semiretirement. Or he could adapt and change. Conley chose the latter. He decided that there was much he could learn from his younger colleagues. They could share with him their “digital intelligence,” the deep and intuitive understanding of technology that comes at least in part from having been raised on computer screens. In turn, Conley could offer them the emotional intelligence he had gained over the years. He knew how to read emotions, manage people, and create a healthy, supportive work environment. His “wise eyes” needed the “fresh eyes” at Airbnb, and vice versa. Conley started to consider himself both an intern and a mentor, or what he calls a “mentern.” He realized that he was filling a new role, which he came to label as that of a modern elder. Although Conley was only in his 50s—hardly a senior citizen—he was an elder at Airbnb. He wanted to distinguish this new notion from the traditional idea of an older sage who bestows wisdom upon younger people. A modern elder, he says, must also act as a wisdom-seeker. Conley found his Airbnb experience so energizing that it led him to his next calling: creating a new generational contract in the workplace, in which everyone is valued, no matter their age. “We have five generations in the workplace for the first time,” Conley says. “Instead of power being distributed in the traditional physics of

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There’s a quote he likes, which he once heard from an executive recruiter and now seems to embody. Paraphrased: “If you are curious and passionately engaged, somehow your wrinkles evaporate.” Long before Airbnb, Conley was a young Bay Area disruptor himself, founding Joie de Vivre in 1987, after receiving his bachelor’s degree and MBA from Stanford. Even though, at 26, he knew nothing about the hotel business, he bought a pay-by the-hour motel in San Francisco’s seedy Tenderloin district and transformed it into a rock ’n’ roll-themed destination, The Phoenix. David Bowie came to stay, as did Linda Ronstadt and Johnny Depp. Conley then opened 51 more properties, each of them unique, quirky, and—unlike many other boutique hotels—affordable. Under Conley’s guidance, Joie de Vivre became the second-largest independent boutique hotel brand in the U.S. The financial crisis of 2008, however, took an emotional and financial toll. He sold the company in 2010. He planned to move to El Pescadero, and to semiretire. He learned to surf. He started Fest300, an evolving guide to the top 300 festivals in the world, which has since been onley is especially fit to foster a conversation acquired by Everfest. about bringing an open-minded attitude to perHe felt adrift, though, until Airbnb CEO Brian Chesky sonal reinvention, and about the bridgeable gap and his two youthful co-founders came calling in 2013. between generations. A lifelong meditator at 58, he exudes a calm but vibrant Chesky had read Conley’s book, Peak: How Great Companies Get Their Mojo From Maslow. Airbnb was already a energy. He is possessed by a curious intellect, and, in contech darling. But the founders wanted to expand into a versation, jumps from heady academic studies to the pofull-service hospitality company. They needed an experietry of Rumi to the soul-searching work of psychologist enced hotelier’s help. Viktor Frankl without taking a breath. He’s a longtime Conley was asked if he’d work 15 hours a week. That devotee of Burning Man, the countercultural gathering in quickly became 15 hours a day, as the business grew and the Nevada desert, and serves as a member of the event’s Conley and Chesky mentored each other. They spent board of directors. A California native, today he splits weekends in Conley’s San Francisco backyard, sharing his time among San Francisco, El Pescadero, Mexico, and insights. Chesky taught Conley about the cultural trends Austin, Texas. driving younger generations, about the staggering pace at which unicorns FOUR TAKEAWAYS FROM CONLEY’S LESSONS ON BECOMING A MODERN ELDER grow, and about the needs of Silicon Valley investors. Evolve Learn Collaborate Counsel Be willing to change, Be the most curious Accept that work is Share what you know, Conley counseled Chesky even if it means cutperson in the room. a team sport. Build with humility and reon managing people. Once, ting your ego down Ask catalytic quesdiverse teams, inspect. To avoid emwhen Chesky had worked to size. Remember tions that require cluding people of difbarrassing someone, that you’re not trying more than a simple ferent ages and with give advice behind his executive team particto prove yourself— yes-or-no answer to different perspecclosed doors. Intern ularly hard, Conley sugyou’re trying to imcreate a dialogue and tives. Creativity will publicly, and mentor gested that the CEO send prove yourself. provoke big ideas. come from diversity. privately. gifts to their spouses, to recognize the sacrifices they had made—thankyou notes for the families, along with a bottle of wine or flowers. Both men were inSea Change: Stuvigorated by the mutual dents at the Modern mentorship and by their Elder Academy learn to take the long view embrace of the “beginof their careers. ner’s mind,” a Zen Buddhist

“ WISE EYES, FRESH EYES,” CONTINUED FROM PAGE 48

specializing in technology. To put it in human terms: Facebook founder Mark Zuckerberg is 34. “The long story short is that if power is moving 10 years younger and we’re living [at least] 10 years longer, we have a minimum of a 20-year irrelevance gap,” Conley says. For people who have not saved enough for retirement, the economic impact of this gap can be stark. Martha Deevy, associate director of the Stanford Center on Longevity, says there is a relatively low unemployment rate among workers aged 60 to 65—but if older workers lose their jobs, it can take them up to three times longer to find a new one than it would take a younger person. “One of the things we’re seeing in the data is that people want to work longer than they are actually working,” Deevy says. Conley’s solution: Embrace personal and professional growth in order to stay relevant, while creating a workplace that values the viewpoints of different age groups, and lets generations learn from one another.

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Grow on the Job at Any Age

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concept that, in short, encourages openness and the acceptance of new ideas, free of preconceptions. It’s similar in some ways to the growth mindset described by Stanford psychologist and motivation researcher Carol Dweck, whose work has been an inspiration to both Conley and Chesky. “There are people who believe that your potential is unlimited, that who you are is not fixed, and that you can evolve and grow,” says Chesky, now 37. “These are people with growth mindsets. I think Chip and I just had that worldview, that we can constantly have a growth mindset at any age.” Conley relates a story about the 27-year-old woman who was his direct report in the hospitality department at Airbnb. She once told him how he’d influenced the company. Much of Conley’s hotel knowledge—for example, how many rooms a maid can clean in an eight-hour shift—was useless. But because he understood people,

“There are people who believe that your potential is unlimited, that who you are is not fixed, and that you can evolve and grow.” he understood how to get things done, she told him. If the company needed to make a change, Conley could identify the three people at Airbnb who needed to know first. That kind of knowledge proved invaluable to the young company. Jaja Jackson, 45, Airbnb’s director of global multifamily housing partnerships, says Conley was effective because he listened to his younger colleagues and valued their opinions. “Chip made it very clear that he was not interested in always being the smartest person in the room, so he was able to bring a certain amount of humility into any conversation,” Jackson says. “What he did was empower other people around him to ask questions and be teachers, when they might have otherwise yielded a bit

to Chip’s reputation and robbed him of the chance to learn.” Conley’s collaborative approach paid off. During the four years he worked full-time at the company (he’s now a part-time consultant), Conley developed Airbnb for Work, which more than 700,000 businesses use for travel. He created new quality standards that all Airbnb hosts had to honor, resulting in guest satisfaction reviews that surpassed those of the hotel industry. He also expanded the company’s Superhost program, for the company’s most experienced hosts, from 200 to nearly 500,000 hosts around the globe. It was a transformative experience, one that Conley hopes to cultivate for others at his Modern Elder Academy.

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hile it may be a big leap from corporate executive to leader of a wisdom academy, Conley thinks it’s a natural outgrowth of everything he’s done. He’s always been interested in personal growth and has sat on the board of the Esalen Institute, a sort of thinking person’s retreat center in Big Sur, California, for eight years. He likes to create transformational travel experiences, and he knows the hospitality business. For this venture, Conley didn’t have to look far for a suitable property. He chose his own beachfront home, in El Pescadero, which he converted into the main living and learning area for the academy. He bought and renovated several nearby homes, and built a few more. Famed hotel designer Oren Bronstein, with whom Conley collaborated at Joie de Vivre, designed the luxurious spaces. The campus has hot tubs, a 25-yard-long swimming pool, and a massage studio. So, yes, it’s personal and professional transformation, but with a lot of tasteful throw pillows. Unlike the cutthroat Bay Area tech world, where Conley experienced his own repurposing, as he calls it, the academy takes a gentler, more mindful approach. There are about 16 students enrolled a week. Days start with meditation or yoga. There are long periods in which participants can write in journals and walk on the beach. A resident shaman is on staff. People from 14 countries have already attended the academy, or are enrolled to do so. Students include CEOs and social workers, artists and Silicon Valley lifers. The weeklong courses, many taught by Conley, have titles like “Consciously Curated Life” and “The Art of Transformation.” They involve group discussions on modern learning and how to stay curious, and journaling on a number of questions, including “What is my purpose and how can it be used as a magnet for collaboration?”

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Another prompt from the workbook: “How can I use my counsel to change the world around me?” On Wednesdays, there’s a session called “Everything You Always Wanted to Know About Tech but Were Afraid to Ask,” in which participants can (sometimes sheepishly) ask others to show them how to use Google Docs or Slack. There are recommendations for further reading on intergenerational collaboration.

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Conley teaches students to remain relevant in their professional field by staying open to learning and change. It involves embracing the beginner’s mind, the growth mindset that rewards the ability to evolve and repurpose yourself. “Your curiosity and passion and engagement will pay off,” he says. “People will be drawn to you and see your age not as an impediment, but, in some cases, as exactly what they need.”

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At $5,000 per week, the price tag to attend is steep, but scholarships are available, and Conley says that his staff is “aggressively seeking out people who can’t afford to come.” Kari Henley, a 51-year-old from Fort Collins, Colorado, attended the academy last year, while it was still in its beta testing phase. She’s the founder of a company that helps professionals in the aging industry, in fields like caregiving and longevity research, network online. She arrived at a difficult time, personally. She was going through a divorce, moving to a new home, starting a business, and caring for her own aging mother. Henley’s stay at the academy gave her a chance to regroup. The academy uses a potent image for change, one that resonated with Henley. “We talked a lot about this thing called liminality, being in an in-between space,” she says. “The analogy we discussed often was about being a chrysalis, that form between a caterpillar and a butterfly, when you feel like you’re goo. Gradually, the chrysalis opens up and its wings dry and it’s a new animal. But the point was to embrace this stage at midlife, when you’re in transition, and to say, ‘OK, I’m a mess right now. I’m goo.’” By the end of the week, Henley had made important connections with other students and felt that she “had a whole other half of my life to live and design and create.” It gave her a new perspective on managing her team of employees, whose ages range from 19 to 86. “Because of where we’re standing—in the middle—we have to commit to both directions,” she says. “We have to make friends with people 20 years older because they’re so inspiring. And we need to support those who are 20 years younger so we can continue this vibrant circle of life. It doesn’t benefit us to just hang out with people the same age as us. Because, really, that limits your perspective, doesn’t it?”

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Barbara Waxman, a Bay Area– based life coach for people at “midlife and better” and a guest teacher at the academy, sums it up: “People often come in feeling that their story has been written, and they leave feeling that they can be the author of their future life.” Though the academy was created for students in midlife, participants in their 30s have already attended—in part because irrelevancy in Silicon Valley can start as young as 35. Conley believes that every generation needs to be included for anything to change. That’s why he gives everyone an assignment when they leave the academy: Find a younger person, or people, and become a mentern, as he was at Airbnb. Conley has taken his message on the road, becoming an activist for intergenerational collaboration in the workplace. His TED Talk on the subject garnered more than a million views. And he’s formed a small advocacy group with major players in the field—including Laura Carstensen, director of the Stanford Center on Longevity; Ken Dychtwald, founder of Age Wave; and Marc Freedman, CEO of Encore.org—to try and create a movement. There’s evidence that the movement is picking up steam. Conley has given talks at Google and LinkedIn. He spoke at Facebook recently, to a room filled with 100 human resource executives (average age: 28). His hope is that age will be considered in more diversity and inclusion programs; only 8 percent of companies do so now, Conley says. He knows an organization is made better when it’s steered by people of all ages. “The workplace should be like an intergenerational potluck,” he says. “We need to create a compact where everybody brings what they have to the table—what they’re best at, generationally.” Laura Hilgers is a freelance writer based in the Bay Area. Email her at laura@laurahilgers.com.

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Does Your Hand Shake When You…

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FRANCHISES SPECIAL ADVERTISING SECTION

WATCH THESE FRANCHISES IN 2019

Whether they’ve been going strong for decades or they’re just starting out, the following franchises are ready to innovate and grow in the new year. by jim gold

every year is the year of the dog north america’s fastestgrowing dog daycare, boarding, and spa franchise plans on growing its paw print. Dogtopia, which has already opened more than 80 locations across North America, aims to have more than 400 by 2021. Peter Dufall, who opened Dogtopia of San Jose, California, in December 2017, understands why. The former factory operations director got into the dog daycare business to escape working with people

who didn’t share his positive attitude and ambition. “I wanted to work for myself,” Dufall says. Because he didn’t know enough to enter the burgeoning pet care industry by himself, he explored franchise opportunities. “Every person I met at Dogtopia was my kind of people: practical and down-to-earth,” he says. “They have the same goals and attitude as me.” The Dogtopia playbook is logical. The company’s staff

Dogtopia’s mission is to enhance the joy of dog parenthood and enable dogs to change our world for the better.

members and other franchisees are approachable and helpful whenever there’s a challenge, Dufall says. “I have a small footprint; I’m the Trader Joe’s of dog daycare,” he says. In San Jose, he also faces higher-than-average operating costs in rent and labor. Nevertheless, his business became profitable within about six months. “If I can make money, anybody can,” he says. Dog parents appreciate the daycare, and the ability to check on their dogs via Dogtopia’s webcams. Dogtopia’s website and mobile app also let dog parents make daycare, boarding, and spa appointments. At some locations, app users can request that Dogtopia employees greet them outside and help bring in their dogs. Inside, dogs play in open rooms outfitted with protective rubber flooring. Coaches guide dogs through exercise routines and training to make sure the dogs socialize safely. Playrooms are grouped by size, personality, and play style to ensure dogs are happy and safe. Exposing dogs to a variety of people, animals, social interactions, and noises helps them to be more comfortable and better behaved at home and in new environments. Dufall says it’s not unusual for an appreciative dog parent to note how tired and contented their dogs are after a stay at the daycare.

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FRANCHISES SPECIAL ADVERTISING SECTION

finding your first franchise think of the long game when choosing your first franchise. “It’s not always going to be sexy, but it’s going to be something you can build wealth with,” says Jack Johnson, who co-founded The Franchise Insiders with his wife, Jill. Their consulting company connects clients to the franchise opportunities best suited to them. Its services are free, as The Franchise Insiders earns commissions from franchisors. The Johnsons’ “Foundational Franchise Method” helps clients start with a fairly low-investment franchise, one intended to be recessionproof and based on something people always need. “You want something you can feel stable about no matter what’s going on with the economy,” he says. As that first investment continues to build wealth, clients can continue to invest in more franchises. “We are immersed in the world of franchising every hour, every day,” Johnson says. “We know which franchises are solid investments, and which aren’t.” The Johnsons counsel clients on how to approach and negotiate with each brand. “Just like buying a home, you need to know when to jump and move fast to get the brand that is in demand, and when you can take a bit more time negotiating a better deal,” Johnson says.

Certain franchises are notoriously difficult to get, and ownership approval is not automatic. The Franchise Insiders can help with the process. “We know how to help our clients get approved for these franchise opportunities. Whereas, if they were going in on their own, they would not,” Johnson says. “We guide our clients every step of the way.” Building a diverse portfolio of brands can be a family’s

long-term wealth-building strategy. That strategy could involve staying with particular franchises for the long haul while flipping others. For clients planning long runs with a brand, the Johnsons guide them through questions about the business model, helping paint a picture of each franchise’s long-term viability and potential. “But to start, always be safe,” Johnson says.

Jack and Jill Johnson help their clients find the franchise that fits best.

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Recession Proof - Million Dollar Franchise Opportunity Experts

THE FRANCHISE INSIDERS DOES NOT GUARANTEE THE FINANCIAL PERFORMANCE OF ANY FRANCHISE OR BUSINESS OPPORTUNITY. THE DECISION TO PURCHASE A FRANCHISE OPPORTUNITY MUST BE BASED ON A BUYER'S INDEPENDENT RESEARCH AND ANALYSIS. THE FRANCHISE INSIDERS IS NOT LIABLE FOR ANY REPRESENTATION MADE BY AN EMPLOYEE, AFFILIATE, OR ASSOCIATE OF ANY FRANCHISE OR THE FRANCHISE INSIDERS WITH RESPECT TO THE FINANCIAL PERFORMANCE OF THE BUSINESS BEING ACQUIRED. THIS DOES NOT CONSTITUTE AN OFFERING; AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED WITH THE REFERENCED STATE, WHICH FILING DOES NOT CONSTITUTE APPROVAL.

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FRANCHISES SPECIAL ADVERTISING SECTION

another year of service begins after 25 years in law enforcement, Scott Wellinger sought to start a new chapter in his life and career. He and his wife, Christine, found it with Senior Helpers. The industry innovator’s 300plus franchises specialize in care for dementia, Alzheimer’s, and Parkinson’s patients who live at home.

Scott (left) and Christine Wellinger (center) at the ribboncutting of their Senior Helpers franchise.

Senior Helpers also provides other services to care for and support seniors facing age-related illnesses, limited mobility, and other challenges. “My wife and I have servant hearts,” Wellinger says. “We enjoy taking care of people.” The Wellingers have a child with special needs, so they already had experience

with home care services. And Wellinger understood the effects of Alzheimer’s through his own grandfather, who was diagnosed with the disease. “Taking care of others was a natural segue,” Wellinger says. The Wellingers launched their Senior Helpers franchise in November 2017 after studying the home care industry. Not only was Senior Helpers “at the top of the food chain,” but they were also known for innovation and for providing training to franchisees. Senior Helpers partnered with renowned occupational therapist and Alzheimer’s expert Teepa Snow, known for her Positive Approach™ to Care techniques, to develop the company’s Senior Gems® program. Using the program, trained Senior Helpers caregivers can identify characteristics of different stages of dementia and use specific strategies to care for seniors living with cognitive issues. “Proactive approaches toward care are appealing to us,” Wellinger says. The franchise’s reputation for success makes recruitment of good employees easy. “We now routinely receive applicants referred from current employees who are happy with their work environment and schedule,” he says. Referrals also come from clients, hospitals, churches, and various care centers. With Senior Helpers’ services, a family member can be secure in the knowledge that their loved one is safe and taken care of at home. “At end of the day I feel gratified when interacting with families,” Wellinger says.

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C A PI TA L I Z E O N A B O O M I N G N E E D

SENIOR CARE, ONLY BETTER With nearly 75 million individuals aged 51-69 in the U.S., the need for elder care has significantly grown over the years, making it a $400 billion industry and counting! This means that the market for senior care businesses will continue expanding. While there are countless franchise options to choose from, Senior Helpers owners are uniquely positioned to capitalize on a booming need while delivering a meaningful and necessary service to elderly individuals and their families. Leading In-Home Care Franchise Opportunity • Average Annual Gross Revenues *$1,075,795 • Low initial investment range • Positioned for growth with territories open across the US

• Strong income potential • Extremely experienced corporate support staff and state of the art training for staff and caregivers

Harness the growing need for quality in-home care by becoming a Senior Helpers franchise owner today. Ready to learn more?

Seniorhelpersfranchise.com | 877.406.8749

*Discounted franchise opportunities for military and first responders

*See Item 19 of our April 9, 2018 FDD for further details (*2017 gross revenue for franchised businesses that have been operating 60 months or more. As of December 31, 2017 there were 207 franchised businesses that had been operating 60 months or more. Of these 207 franchised business, 76 (37%) of them had greater than average annual gross revenues of $1,075,795. The gross revenue figure does not include any deduction of costs or expenses incurred by the franchised businesses.) Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. This information is not intended as an offer to sell a franchise. It is for informational purposes only. Currently, SH Franchising, LLC is not registered in Rhode Island. We cannot offer a franchise in Rhode Island until we have complied with applicable pre-sale registration and disclosure requirements. SH Franchising, LLC is the franchisor and is currently headquartered at 901 Dulaney Valley Road, Suite 700, Towson, MD 21204. Residents of NY: This advertisement is not an offering. An offering can only be made by a prospectus filed first the with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Minnesota State Registration Number: F-7348.

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FRANCHISES SPECIAL ADVERTISING SECTION

in this franchise, home care is where the heart is home care assistance is expanding its reach and introducing new technology to bolster its mission of changing the way the world ages. “We had a phenomenal year in 2018, and in 2019, we’ll push the engine more,” says Barbara Schuh, Home Care Assistance’s vice president of franchise operations. While continuing to open franchises in North America, Schuh says, there is also interest in expanding to the United Kingdom, Germany, and Japan. Home Care Assistance is already renowned for its activities-based Cognitive Therapeutics Method, which helps keep aging minds sharp and accompanies other healthy lifestyle changes. The company will also help keep clients healthy and

Members of the Home Care Assistance leadership team, pictured here, offer training and support to franchisees.

engaged, Schuh says, as well as give care managers and families real-time assessments of their loved ones’ needs, allowing them to be on the same page at the same time. “New technology will predict when a client needs more care or less instead of waiting for something to happen, like a fall,” Schuh says. Home Care Assistance clients are hospitalized less because they’re cared for, she says. This trailblazing approach has garnered recognition: Franchise Business Review selected Home Care Assistance as one of its Top 50 Most Innovative Franchises for 2018. “It’s the 11th year in a row we’ve done that,” Schuh says. The ranking was based on a survey of more than 24,000 franchisees’ satisfaction lev-

els. Each of the companies on the list developed and implemented products, processes, or services that enable and sustain growth and relevancy over the long term. Recognizing that franchisees may have different goals for their businesses, Home Care Assistance also has an innovative buyback program. If a franchisee brings in $2 million in revenue annually after three to five years, Home Care Assistance will buy back the franchise. The buyback program is geared toward millennials who may want to move on to other ventures as they continue to build wealth, as well as toward franchisees who are further along in their careers. “These are exciting times for our franchise,” Schuh says.

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HOME CARE ASSISTANCE:

THE BEGINNING - HERE AND NOW Tips for Success as told by Bob & Dan

We spent over a year researching franchises everything from soup and sandwich shops to tutoring companies to UPS stores; we finally stumbled upon home care. Home Care Assistance stood out among other opportunities due to their brand positioning as a premier home care solution, backed with programs and services that senior care competitors do not offer – including the Cognitive Therapeutics MethodTM, Balanced Care MethodTM and Music & Memory Program. With the demand for in-home care services on the uprise, we were excited to become a part of the senior care industry as well as become a part of a company that can deliver the tools and resources needed to succeed. Now having completed our first year with far more sales than we ever expected, we can’t wait to see what the future holds. - Bob Scott and Dan Richmond, Franchise Owners of Home Care Assistance of Jersey Shore

• Make sure you are well capitalized. You can’t build your dream company if you run out of money. The most successful businesses are ones that are well capitalized. • Either be or hire someone that is good at networking. Building a successful business involves making relationships and mutually beneficial partnerships. • There is a reason you are purchasing a franchise – follow the recipe and cook up some success!

Reach wealth, prosperity and success on your own terms. Visit franchise.homecareassistance.com or call 888-834-3844 today. TM

This information is not intended as an offer to sell a franchise.

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FRANCHISES SPECIAL ADVERTISING SECTION

wax on, wax off with this growing franchise after debi lane launched LunchboxWax hair-removing salon in Boise, Idaho, in 2010, business grew swiftly by word of mouth. Lane opened two more speed-waxing salons and began franchising in 2013. “I knew if I could make it in Boise, I could make it anywhere,” Lane says. She plans to expand her “culture-first, purpose-driven business model” at the rate of one location a week in 2019. Lane wants to support franchisees who empower waxologists, not just through training and customer care, but also by investing in their personal growth and professional development. “We’re a movement in search of leaders,” Lane says.

LunchboxWax is known for its hip branding, and for chic, modern salons that welcome all guests. The company offers 15- and 30-minute services to remove hair from a guest’s face, body, legs, or feet. LunchboxWax salons will cater to every body type. “Men and women are waxing everything,” Lane says. “They come in every four-tosix weeks. It’s just part of their beauty regimen.” Guests choose LunchboxWax for the experience it offers, says Lane, who developed her speed-wax technique during her years running a day spa in Sun Valley, Idaho. Everyone who walks into a LunchboxWax is treated to luxury, she says. Each salon is

built around the five senses, starting with the lobbies, where guests breathe in perfumed air. “Waxing is an incredibly intimate service, and we want all guests to feel comfortable,” Lane says. LunchboxWax was included in Entrepreneur magazine’s 2018 list of the “Top New Franchises,” recognizing the company’s growth and strong branding, among other things. Lane chalks it up to LunchboxWax’s culture of empowerment, as well as its great services and business model. Having such a distinctive brand only helps. “We do beautiful work, and the cheeky brand wraps it up in a bow,” Lane says.

LunchboxWax’s playful branding has made it a hit on social media.

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says communications director Debbie Petok Hufford. “Franchisees can also open as many storefronts as their geographic market can profitably bear.” For example, SealMaster’s Nashville-based franchise has a manufacturing plant and six storefronts across Tennessee. SealMaster’s customer base is primarily made up of contractors, municipalities, and property managers. “The pavement maintenance market is huge,” Petok Hufford says. “Asphalt is a property asset that must be maintained to get the longest useful life. You can double the life of your asphalt by scheduling crack sealing and sealcoating as part of a sound pavement preservation plan.” Pothole patch material, critical in the winter months,

industrial strength opportunity sales-minded people looking for serious income potential should have their eyes on SealMaster. Franchisees manufacture pavement sealer and distribute a line of pavement maintenance products and equipment. No industry experience is required, and new owners receive training and support. For those who may not feel ready for the manufacturing component, distribution-only franchises are also available. “Large, protected territories—some are entire states— afford single-unit franchisees incredible income potential,”

PHOTOGRAPHY BY HUNTER SMITH

FRANCHISES SPECIAL ADVERTISING SECTION

SealMaster’s marketing plan includes an IndyCar partnership with Coyne Vasser Sullivan Racing.

is also among the brand’s lineup of repair products. Franchise opportunities are available coast to coast, along with international distribution and licensed manufacturing opportunities. Products are distributed worldwide. “Most people don’t think of supplying a big industry when they’re considering franchises, but it’s a great opportunity for the right type of franchise owner,” Petok Hufford says.

FRANCHISE BUSINESS OPPORTUNITY

SUPPLY THE PAVEMENT MAINTENANCE INDUSTRY “The SealMaster franchise is not only a nice income generator, it’s a great capital asset and wealth builder. It has allowed me a lifestyle beyond my hopes and dreams.” Bob Krebs – SealMaster Franchise Owner Charlotte, N.C.

$6.5 MILLION SealMaster manufacturing territories in Fiscal Year 2017*

“The ability to create wealth for yourself within SealMaster is staggering.”

“We just keep growing and growing and to me, the market is limitless.”

Darrel Stein

Jake Bernath

Allentown, Penn.

Indianapolis, Ind.

SealMaster Franchise Owner

AVERAGE GROSS SALES

SealMaster Franchise Owner

SealMaster Franchisees Manufacture Pavement Sealer and Distribute a Full Line of Pavement Maintenance Products and Equipment Learn more at sealmaster.net/franchise-opportunities or call (800) 341-7325

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*More detail is provided in the Franchise Disclosure Document. Offer made by prospectus only.

New & Existing Territories Available

10/24/18 4:46 PM 12/7/18 1:42


LunchboxWax: A Growing Movement, with a Culture to Match FOUNDER & CEO DEBI LANE TALKS ABOUT THE VIBE BEHIND THE BODY-WAXING BRAND, THE EXPLOSIVE GROWTH AND THE KINDS OF PEOPLE CHOSEN TO JOIN THE CULTURE-DRIVEN FRANCHISE.

When Debi Lane selects new franchisees for the chic-andcheeky body-waxing concept she launched in 2010 and franchised in 2013, there’s a question she asks herself each time: Could I spend an engaging and enjoyable week on a sailboat with this person? It’s not the only requirement, she admits, but it speaks volumes to the company’s culture and the people who create and thrive in it. “We’re redefining what success means in business by embracing a person’s emotional intelligence and ability to run and grow a successful business,” Lane said. “We want partners who strive to be a positive force in their communities, personally and professionally. Bringing the sailboat theory full circle, people can easily come together to achieve a goal (or reach a destination), but if the focus isn’t on collaboration and purpose, it’s not success at all.” So, does this progressive, people-first with a culture to match approach work?

50 fastest growing franchising opportunities in the country. This accolade follows a 2017 earned honor from the magazine as one of the top 100 new franchises. Ed Sheridan and his son Patrick, franchise partners in the Northeast, say the attention to detail and the commitment to culture has been central to growth.

“Walk into any salon, and the competence and kindness is palpable,” said Sheridan. “The energy resonates and tells a great story. It’s natural to want to be a part of it.” As 2019 unfolds, LunchboxWax continues to bring partnership opportunities to a diverse mix of curious, driven professionals — people who desire the independence afforded by business ownership and the support of a dedicated team poised for growth (no pun intended). Learn more about becoming a LunchboxWax franchise owner by calling 833-426-1198 or visit lunchboxfranchise.com/swm.

The short answer is yes. In 2018, Entrepreneur Magazine named LunchboxWax one of the top

This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.

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Fun!

Making Connections BY DOUG PETERSON 1

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Across

1 Pretzel topping 5 Baseball Hall of

Famer Rod 10 Broadway’s ___ Saigon 14 Pre-revolution Russian ruler 15 Garnish for a martini 16 Sonic rebound 17 Real estate measure 18 How-to-playthe-game list 19 “Stay (I Missed You)” singer Lisa 20 Low-risk investment option 23 Domesticated 24 Knight’s mount 25 Double-reed woodwind 27 Sci-fi zapper

31 Tubular breakfast

meat 36 Long, long ___ 37 Major airports 38 What a stocking covers 39 Argo or Fargo 40 Gobbled down 41 Fashionable bit of business attire 45 Deteriorate 47 Toy you can do tricks with 48 Home of the NHL’s Golden Knights 51 “Then again, I could be wrong” 54 Stay cool under pressure ... and what the last words of 20-, 31-, and 41-Across can literally do 58 “Kiss From a Rose” singer

59 Watts or Judd 60 ___-pedi (nail salon

combo)

61 Cheeky 62 The Office actress

Kemper

63 Prominent periods 64 Diarist ___ Frank 65 Narrow openings 66 Word after maiden

or middle

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1 Animal with antlers 2 British racecourse 3 Immature insect 4 Lichen found

on trunks and branches 5 Deep-fried frank on a stick

12 Backyard building 13 Sound of anguish 21 Musical McEntire 22 Owl’s bill 26 Slender swimmers 28 Manner of walking 29 Wrinkly fruit with

an unattractive name 30 Alaskan seaport 31 Playwright George Bernard ___ 32 It’s driven 33 Ride-sharing app 34 Necklace worn with a muumuu 35 Rapper ___ Azalea 39 Mick Jagger and Bono, for two 41 Profound 42 Freight train pullers 43 Playful knuckle rubs 44 Fictional governess Jane 46 Gracefully slender 49 For any reason 50 Absolut alternative, familiarly 52 Scarlett of Gone With the Wind 53 Late breakfast hour 54 Sharp, as vision 55 Work hard for 56 Fail to include 57 ___ and shine 58 Resort offering reflexology january 2019 Southwest 69

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Fun!

Sudoku BY GARETH MOORE How-To / Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 72

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Answers Making Connections S T A G

A S C O T C A U T O

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The Guide GET IN THIS SCENE

Dallas

1 At Southwestvacations.com®, book your flight

PHOTOGRAPHY BY TYPHOONSKI/ISTOCK

to Dallas. 2 Add on excursions and activities, like a trip to The Sixth Floor Museum at Dealey Plaza. 3 Experience hands-on learning at the Perot Museum of Nature and Science, home to 11 exhibition halls and an 85-foot replica of an Alamosaurus. IN THIS ISSUE / 76 Travel Tips / 78 Inflight Entertainment / 79 Beverages / 80 Products and Services / 82 Rapid Rewards® / 84 Go International / 86 Route Map

JANUARY 2019 SOUTHWEST

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Travel Tips

Fly Like a Pro

SNACK PACK

Check out these reminders to enjoy a stress-free travel experience. SAY CHEESE!

Please be respectful of Employees and Customers when capturing photos or videos onboard.

Secure a position in the A1-A15 boarding group with upgraded boarding. Ask a Customer Service Agent at the gate or ticket counter.*

We serve complimentary snacks,** but feel free to bring your own food onboard— you just can’t bring your own alcohol to consume onboard.

SMOKE-FREE E-cigarettes are not allowed to be used in the cabin.

Permitted Pueden usarse dentro del avión Small portable electronic devices (PEDs) such as tablets, e-readers, and smartphones weighing less than 2 pounds may be used in AIRPLANE mode at all times on domestic flights, unless a Crew Member indicates otherwise. A small PED may be held in hand, attached to a person, or placed in clothing or a seatback pocket. Devices and accessories may not block access to the aisle. Large PEDs such as laptops weighing 2 pounds or more must be stowed under the seat or in an overhead bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat. On international flights, all PEDs must be turned off during taxi, takeoff, and landing at airports outside the U.S. and its territories. Please use headphones for all audio and video. Siempre puedes usar dispositivos electrónicos portátiles y pequeños (PEDs) tales como tabletas, lectores electrónicos y teléfonos inteligentes que pesen menos de 2 libras en modo AVIÓN en los vuelos domésticos,

excepto si un Miembro de la Tripulación indica lo contrario. Puedes tener un PED pequeño en la mano, llevarlo encima, en la ropa o en un bolsillo en el respaldo del asiento. Los dispositivos y accesorios no pueden bloquear el acceso al pasillo. Los PEDs grandes como computadoras portátiles que pesen 2 libras o más deben de ser guardados debajo del asiento o en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje. Se recomienda que las computadoras portátiles se guarden en un estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y sus territorios. Por favor usa auriculares para cualquier sonido o video.

Smartphones (in AIRPLANE mode) Teléfonos inteligentes (en modo AVIÓN) Tablets or E-readers (in AIRPLANE mode) Tabletas o lectores electrónicos (en modo AVIÓN) Laptop Computers Computadoras portátiles Audio Players Aparatos de audio DVD/CD Players Reproductores de DVD/CD

Digital Cameras Cámaras digitales GPS Receivers GPS Hand-Held Electronic Games Juegos electrónicos portátiles Satellite Radio Radio por satélite Video Camcorders Videocámaras Bluetooth Devices Dispositivos Bluetooth

Sometimes Permitted

Pueden usarse en ocasiones dentro del avión We understand you may want to document your travel on Southwest Airlines®. Want to photograph and/or record Southwest Airlines Customers or Employees? Let them know first! The use of cameras and mobile devices is permitted onboard to capture personal events but can never interfere with the safety of a flight and should always respect others’ privacy. Entendemos que es posible que desees documentar tu viaje en Southwest Airlines. ¿Quieres fotografiar y / o grabar Clientes o Empleados de Southwest Airlines? ¡Hazles saber primero! El uso de cámaras y dispositivos móviles se permite a bordo para capturar eventos personales, pero nunca debe interferir con la seguridad de un vuelo y siempre debe respetar la privacidad de los demás.

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On a Business Trip? TAKE YOUR PICK With Business Select®, you can be one of the first to board with priority boarding. Pick the seat you want and have room for your carryon bags. Visit Southwest. com/businessselect.

With EarlyBird Check-In® (ranging from $15–$25 one-way per person), we check you in 36 hours before your flight so you receive a better boarding position—and earlier access to overhead bin space.

BEFORE YOU GET UP, REMEMBER ...

Although you can form lines at the back lavatory, you cannot form lines at the front lavatory or gather in the front galley.

CHEERS! If you’re a Business Select Customer, your first drink is on us.† WORK PERKS Business Select Passengers can bypass long lines by taking advantage of our Fly By® priority checkin and security lane access (where available). For a complete list of available Fly By locations, visit Southwest.com/flyby.

*Price depends on Customer’s itinerary; subject to availability. **Visit Southwest.com and click on “Special Assistance” at the bottom of the page for more information. †Business Select Customers receive a free premium drink on the day of travel.

Always Permitted Pueden usarse en todo momento dentro del avión

Electronic nerve stimulators and other implanted medical devices are also permitted. Dispositivos de estimulación electrónica de los nervios y otros aparatos médicos

DISABILITY ASSISTANCE Southwest Airlines offers assistance to Customers with disabilities upon request. Please notify a Flight Attendant if you use a needle/syringe while onboard so we may provide you with access to a disposal container. Southwest Airlines siempre ofrece asistencia para sus Clientes con discapacidades que así lo soliciten. Por favor, notifícale a un Auxiliar de Vuelo si necesitas usar una jeringa durante el vuelo para que

implantados también son permitidos.

Electronic Watches Relojes electrónicos

Pacemakers Marcapasos

Noise-Canceling Headphones Auriculares que aislan el ruido

Hearing Aids Aparatos para sordos Electric Shavers Rastrillo eléctrico

podamos proporcionarte acceso al contenedor de desperdicios. CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros ataquen, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar. CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

Never Permitted Nunca pueden

usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Two-Way Radios (WalkieTalkies) or Scanners Radios emisores/receptores (walkie-talkies)

Remote-Controlled Toys Juguetes de control remoto

Samsung Galaxy Note 7 Smartphone

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on Southwest.com to report a lost item. Visita la página de Servicio al Cliente en Southwest.com para reportar un objeto perdido.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone at our Employees’ discretion. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el

derecho de negar la venta de bebidas alcohólicas a cualquier persona a discreción de nuestros Empleados.

PETS All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

Television or AM/FM Radio Receivers Televisión o radios de AM/FM

Electronic Cigarettes and Smoking Devices not allowed for use in the cabin. No se permite el uso de Cigarrillos Electrónicos y Dispositivos para fumar adentro de la cabina.

PERSONAL DEVICES Unapproved personal devices (e.g., Knee Defender, infant slings) may not be attached to any part of the aircraft. Dispositivos personales no aprobados (coo por ejemplo “defensores de rodillas” o mantas portabebés) no pueden sujetarse a ninguna parte de la aeronave.

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Inflight Entertainment

Getting Connected

100% free inflight entertainment has arrived. Make time fly with free movies,1* messaging,2* and music.3*

To view movies and select ondemand TV content, download the Southwest® app from the Google Play store or Apple App Store before your flight. 1

HOW TO CONNECT: SOUTHWESTWIFI.COM

Handheld Devices

Tap the Settings icon, and then put phone on Airplane Mode. Choose the WiFi icon. Turn WiFi On with On/Off button.

Tap SouthwestWiFi in the list of WiFi networks and confirm connection. Open your internet browser.

Our entertainment portal should load automatically. If not, click the address bar and type in Southwestwifi.com.

Select your entertainment option and enjoy.

Laptops

Click the WiFi icon.

Select SouthwestWiFi from the list of WiFi networks by clicking on it and confirm connection. Open your internet browser.

Our entertainment portal should load automatically. If not, click the address bar and type in Southwestwifi.com.

Select your entertainment option and enjoy.

2 Messaging service only allows access to iMessage and WhatsApp (must be downloaded before the flight). 3Free live TV and iHeartRadio on WiFi-enabled international flights may not be available for the full duration of the flight. *Free inflight entertainment available only on WiFi-enabled aircraft. Limited-time offer. Where available.

MORE INFORMATION:

• Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled. • Service on flights to/from destinations outside the contiguous

U.S. may not currently be available for the entire flight. • Movies and select TV content require download of the free Southwest app. • Pricing information can be found on the Inflight

Entertainment Portal. • In order to provide top-notch web browsing capabilities to all Customers using WiFi, we limit access to the following online activities due to high bandwidth consumption: telephony

applications (VoIP), device/ system/software updates, and certain video/audio streaming subscription services, applications, and websites.

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Beverages

THIS ONE’S ON US

Business Select Customers receive a free premium drink† on the day of travel.

 Jack and Coke 1866 when Jasper “Jack” Daniel set up his humble shop at Cave Spring Hollow THE YEAR WAS

in Lynchburg, Tennessee, launching what would go on to become the world’s best-selling whiskey. Twenty years later, Coca-Cola debuted in Atlanta, selling for just 5 cents a glass at Jacobs’ Pharmacy. It didn’t take long before someone thought to combine the two, and soon the iconic cocktail was being served and enjoyed in watering holes across the country. The rest, as they say, is history. COMPLIMENTARY BEVERAGES

• Coca-Cola® • Coca-Cola® Zero Sugar • Diet Coke® • Canada Dry® Lemon Lime Sparkling Water • 7UP® • Dr Pepper® • Diet Dr Pepper® • Seagram’s® Ginger Ale • Seagram’s® Tonic Water • Seagram’s® Seltzer Water • Mr & Mrs T® Bloody Mary Mix • Mr & Mrs T® Margarita Mix

• Mott’s® Tomato Juice • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice • Minute Maid® Apple Juice • Community® coffee* • Community® decaf instant coffee* • Community® tea • Hot Chocolate • Noncarbonated Purified Drinking Water

* Regular and hazelnut creamer available

All alcoholic beverages purchased onboard must be consumed onboard the aircraft.

BEER $6-$7

• Miller Lite® ($6) • Dos Equis® Special Lager ($6) • Founders® All Day IPA ($7) • Lagunitas® 12th of Never Ale ($7) • Blue Moon® Belgian White Ale ($7)

LIQUOR $7

• • • • • •

Dewar’s® Scotch Jack Daniel’s® Wild Turkey® Tanqueray® Gin Bacardi® Rum Baileys® Irish Cream

WINE $6

• Carmenet Cabernet Sauvignon • Cruset Sparkling Wine • Mossel Bay Chenin Chardonnay

• Deep Eddy Vodka • Deep Eddy Ruby Red Grapefruit Vodka • Sauza® Gold Tequila

†You must be 21 years or older to drink alcoholic beverages. According to the U.S. Surgeon General, women who are pregnant or who may become pregnant should not drink alcoholic beverages because of the risk of birth defects. Images of the alcoholic beverage product do not reflect how it is actually served. Customer will not receive a beverage with a cap. In accordance with FAA regulations, Customers are prohibited from consuming alcoholic beverages onboard that are not served by Southwest Airlines.

Valid Southwest Rapid Rewards drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select drink coupons are valid for sameday use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor. Expires Dec 31, 2018

RECYCLING

We’re happy to take care of any recyclable items, including plastic bottles, coffee cups, newspapers, and food containers. RECEIPTS

Customers can retrieve drink receipts at Southwest.com/ beveragereceipts.

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Products and Services

Need a hand? Southwest® can help you when ...

PHOTOGRAPHY BY HAVESEEN/ISTOCK

… you want to beat the winter blues. It’s never too early to start planning your spring travel. Book your next getaway with Southwest Vacations® and save big by bundling your flight, hotel, and rental car. Southwestvacations.com

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... you’re doing your taxes. Earn 1,000 Rapid Rewards® bonus points when you file your 2018 tax return using TurboTax®.* rapidrewards shopping.south west.com/turbotax

... YOU’RE TRYING TO GET ORGANIZED. Southwest

PHOTOGRAPHY COURTESY OF 1-800-FLOWERS, TURBOTAX

makes it simple for you to buy, gift, transfer, and donate your Rapid Rewards points. Southwest. com/pointscenter

... you’re looking for flower power. Earn 1,000 Rapid Rewards points per order of $29.99 or more at 1-800-Flowers.** 1800flowers.com/rapidrewards *Offer limited to return filings made by April 15, 2019. One bonus per Rapid Rewards Shopping® program member. Additional terms apply. See rapidrewardsshopping.southwest. com/turbotax for details. **Terms and conditions apply.

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Rapid Rewards

EXCLUSIVE INFLIGHT ENTERTAINMENT PORTAL OFFER!

Earn 50,000 Points!

Points. Perks. Priority. The new Rapid Rewards® Priority Credit Card has perks on perks on perks. Earn 50,000 points after you spend $2,000 on purchases in the first three months of opening your account. Visit our Inflight Entertainment Portal at Southwestwifi.com to learn more about the exclusive 50,000 point offer.

Accounts subject to credit approval. Restrictions and limitations apply. Southwest Rapid Rewards® Credit Cards are issued by Chase Bank USA, N.A. 50,000 point offer is exclusive to the Southwest Inflight Entertainment Portal and airport kiosks (where available) and is subject to change. See Southwestwifi.com and click the Southwest Rapid Rewards Credit Card link for offer details. To learn more about the Rapid Rewards Priority Credit Card, visit Southwest.com. All Southwest Rapid Rewards® Program Rules and Regulations apply; please visit Southwest.com/rrterms.

A-LIST TIER BENEFITS

• 25 percent pointearning bonus • Fly By® priority check-in and security lane access* • Priority boarding to help you get on the plane faster Southwest.com/ ALstatus

A-LIST PREFERRED TIER BENEFITS

• All the perks of being an A-Lister • Free inflight WiFi (where available) • 100 percent point-earning bonus Southwest.com/ ALPstatus

*For a complete list of available Fly By® locations, visit Southwest.com/flyby.

 Enroll now! It’s free and easy to join Rapid Rewards. Sign up now at Southwest.com/enroll.

Hotels COMPANION PASS

Paint the town red; then turn in at your favorite hotel and earn up to 10,000 Rapid Rewards points per night.† Book now at Southwesthotels.com in partnership with Booking.com.

Every time you purchase a flight or redeem points for a flight, Companion Pass lets you choose one person to fly free of carrier charges* with you for an entire calendar year. Southwest.com/ companion *Does not include taxes and fees from $5.60 oneway. Visit Southwest. com/rrterms for a complete list of Companion Pass rules.

Earn from 1,000 to 10,000 points per night for every hotel stay booked through Rocketmiles. Visit rocketmiles.com/southwest to book now.

PHOTOGRAPHY BY SIDEKICK / ISTOCK

Rapid Rewards Tiers and Companion Pass

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Earn 7,500 bonus points on your Cardmember anniversary.

Receive 4 Upgraded Boardings* per year. *When available

Rental Cars

Speed up the earning with your next car rental. Earn 600 points per qualifying rental.† Visit Southwest.com/car-rentals to book now.

†Hotels and Rental Cars: Potential to earn additional points depending on applicable promotion. Partners are subject to change. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/ rrterms. ©2019 Southwest Airlines Co.

Plan your next getaway with the $75 Southwest® annual travel credit.

Earn 20% back on all inflight purchases.

Shop, Dine, and More

From haute couture to haute cuisine, you can earn hundreds of Rapid Rewards points with every dollar you spend.

Earn 3 points per $1 spent. Join Rapid Rewards Dining® for free today at rapidrewardsdining.com.

Rapid Rewards Members can earn 1,000 points on an order of $29.99 or more. Visit 1800flowers.com/rapidrewards.

Earn Rapid Rewards points for shopping at hundreds of your favorite online retailers. Visit rrshopping.southwest. com to learn more.

Earn 2,000 Rapid Rewards bonus points when you join the 4 Seasons wine club—plus 3 complimentary bottles. Learn more at laithwaiteswine.com/ southwest.

Make your points go further. Close to a reward flight but need a few more points? You can buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another Member—all from one location. Visit Southwest. com/pointscenter to get started.

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Go International

 POOL PARTY

The Royalton Riviera Cancun offers multiple pools and a kidfriendly splash park.

Insider’s Cancun Southwest® serves 14 international destinations, SOUTHWEST VACATIONS® SWEEPSTAKES Visit South westvacations.com/Cancun and enter for your chance to win round trip air travel for two on Southwest to Cancun International Airport (does not include taxes and fees starting from $5.60 oneway), four-night double accommodations at Royalton Riviera Cancun, and airport/hotel transfers in Cancun.* Boarding, Customs, and Immigration 1

This Space For Offical Use Only

2. Free of duty imports: passengers entering the country by sea or by air may import goods of duty, additional to their personal baggage, as long as they prove their value with an invoice or receipt and such amount does not exceed 300 US dollars or its equivalent in domestic or foreign currency or 75 US dollars when the entry is by land. Alcoholic beverages, shredded tobacco or automobile fuel cannot be imported as part of the duty free exemption.

Customs Declaration

FORM APPROVED OMB NO. 1651-0009

19 CFR 122.27, 148.12, 148.13, 148.110,148.111, 1498; 31 CFR 5316

Each arriving traveler or responsible family member must provide the following information (only ONE written declaration per family is required). The term “family” is defined as “members of a family residing in the same household who are related by blood, marriage, domestic relationship, or adoption.” 1 Family Name

First (Given) 2 Birth date

Middle Month

Day

Year

3 Number of Family members traveling with you 4 (a) U.S. Street Address (hotel name/destination

(b) City

During the vacation periods of Holy week, summer and winter, Mexican Nationals entering the country by land may import, under duty exemption, items of up to 300 US dollars or its equivalent in domestic or foreign currency provided that such people do not live along the border strip or border region. The starting and ending dates of such periods can be consulted directly with customs personnel or at www. aduanas.gob.mx.

6 Passport number 7 Country of Residence

trip prior to U.S. arrival

11 I am (We are) bringing

(a) fruits, vegetables, plants, seeds, food, insects: (b) meats, animals, animal/wildlife products: (c) disease agents, cell cultures, snails: (d) soil or have been on a farm/ranch/pasture: 12 I have (We have) been in close proximity of livestock:

Yes

No

Yes Yes Yes Yes Yes

No No No No No

Yes

No

(such as touching or handling)

13 I am (We are) carrying currency or monetary instruments

over $10,000 U.S. or foreign equivalent:

(see definition of monetary instruments on reverse)

14 I have (We have) commercial merchandise:

Yes

No

(articles for sale, samples used for soliciting orders, or goods that are not considered personal effects)

15 RESIDENTS—the total value of all goods, including commercial merchandise

I/we have purchased or acquired abroad, (including gifts for someone else, but not items mailed to the U.S.) and am/are bringing to the U.S. is: $ VISITORS—the total value of all articles that will remain in the U.S., including commercial merchandise is: $

Read the instructions on the back of this form. Space is provided to list all the items you must declare.

Signature

CBP Form 6059B (04/14)

1 Last name(s) Nationality

Mexican laws establish among others the following penalties and sanctions related to the importation of goods into the country: • Omission to declare whether coming in or out of the Mexico´s customs amounts of cash, in domestic or foreign checks, payment orders or any other documents receivable in an aggregate amount exceeding the equivalent of 10,000 US dollars or its equivalent in domestic or foreign currency, which action will be punishable with a fine of 20 to 40% of the exceeding amount and the corresponding criminal penalties will be applied. • Introduction into or extraction of goods from Mexico, using deceitful methods to hide items, when their imports or exports is prohibited, restricted or because foreign trade duties must be paid, will be punishable with fines ranging, to 70 or 100%, of the commercial value of merchandise. • Omission of the total or partial payment of foreign trade duties. When failure consist of only a duty omission and the goods do not exceed 3,000 US dollars or its equivalent In domestic or foreign currency, the penalty will consist of up to 116% of the commercial value of the items. Once the duties have been paid, the Customs Authority will make the items available to the passenger. • If the corresponding documentation required by the Customs Law prove that the merchandise was properly submitted for proper customs procedures in order to enter the country, is not exhibited, a precautionary seizure of the non declared goods as well as the corresponding vehicle, in case the passengers entered the country by land, will proceed. • For non declared items which do not comply with regulations and restrictions other than duties, abandonment can be declared once the corresponding fine is paid.

Issue on 2013. Please look up for changes in this information when you are visiting us again at customs desk or at www.aduanas.gob.mx Date (month/day/year)

Welcome to Mexico

Name(s)

I HAVE READ THE IMPORTANT INFORMATION ON THE REVERSE SIDE OF THIS FORM AND HAVE MADE A TRUTHFUL DECLARATION.

for passengers coming from abroad

Passengers may import items to their personal baggage without requiring the services of a customs agent by paying a global rate of 16%, provided that the total amount, excluding the duty free exemption, does not exceed 3,000 US dollars or its equivalent in domestic or foreign currency as long as an invoice, proof of payment or any other document that proves the commercial value of the items is provided.

INFRACTIONS AND SANCTIONS

9 Airline/Flight No. or Vessel Name 10 The primary purpose of this trip is business:

sat.gob.mx

aduanas.gob.mx

3

Customs Declaration

Please read the instructions prior to filling this form: Every passenger or head of household must provide the following information.

PAYMENT OF DUTIES

• Duties can be paid using the form “Pago de contribuciones al comercio exterior” (Foreign trade tax payment). • The total value of computer equipment, added to the rest of the items above cannot exceed 4,000 US dollars or its equivalent in domestic or foreign currency. • Items subject to compliance, regulations other than payment of duties (permits, certificates, and notifications) cannot be imported. • In order to determine the tax basis, the duty free exemptions mentioned in number 2 could be deducted from the value of the items.

(c) State

5 Passport issued by (country)

8 Countries visited on this

2

Date of birth

Day

Month

Year

Passport number

2

VISITORS T Number of days you will stay in Mexico RESIDENTS OF MEXICO Number of days you stayed abroad

3

Number of family members traveling with you Number of luggage pieces (bags and packages) you bring with you Missing luggage or luggage to be imported by cargo (pieces) (See Notification 1 of this form)

4 MEANS OF TRANSPORTATION Mark with an X the means of transportation Maritime Vessel No.

Ground Transport No.

Air Flight No.

5 Carrying money in cash, receivables or a combination of both is legal; however, not declaring the total amount when more than the equivalent of 10,000 US dollars is carried may be subject to administrative or criminal penalties. Are you carrying amounts in cash, documents receivable (checks, promissory notes, payment orders, etc.) or a combination of them, the combined total of which exceeds 10,000 US dollars or their equivalent in national or foreign currency?

No If you have answered Yes, please declare the total amount in US dollars

Yes

$

If you answer Yes, you must also fill out the “Declaración de internación o extracción de cantidades en efectivo y/o documento por cobrar” (Customs Declaration for the import/export of cash, receivables or equivalent documents), which you can request from the customs personnel in charge at the entry ports to Mexico or download it from the Customs Internet Site: www.aduanas.gob.mx

U.S. CUSTOMS DECLARATION FORM*

Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters. • Be sure to include the street name and number, city, and

state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country. • Lines 5 and 6 may be left blank if not using a passport. • On Line 9, enter WN for Southwest, followed by your specific flight number. • Please read both sides of the declaration. • Sign at the “X.”

PHOTOGRAPHY COURTESY OF ROYALTON RIVIERA CANCUN; PHOTOGRAPHY BY MSTUDIOIMAGES/ISTOCK

including Cancun.

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CANCUN UNDERWATER MUSEUM

This museum, which can be found 13 to 27 feet below sea level, fixes sculptures to the seabed and encourages coral growth on the underwater art.

PLAYA DELFINES Escape the crowds and head to one of Cancun’s quieter beaches. In addition to its peaceful vibes, Playa Delfines is known for its colorful, photo-worthy “Cancun” sign.

PHOTOGRAPHY BY DANIEL KWOK (DIVER), ANOUCHKA/ISTOCK (BEACH)

COBA About two hours from Cancun and located near two lagoons, this ancient Mayan city is home to the 137-foot Nohoch Mul pyramid. Visitors will also see elevated stone and plaster roads near the site.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Void where prohibited. Open to legal residents of 48 contiguous United States and the District of Columbia age 21 or older at time of entry. Limit one entry per person. All fields must be completed. Approximate retail value of prize: $3,100. For complete details and Official Rules, visit Southwestvacations.com/Cancun. By submitting this entry, you agree to the Official Rules. By entering, information collected will be used in accordance with Sponsor’s Privacy Policy at Southwestvacations.com/generalinformation/privacy-and-security-policy. Sponsor: Apple Leisure Group, doing business as Southwest Vacations, 8415 South Park Circle, Orlando, FL 32819. Enter by 11:59 p.m. CT on Jan. 31, 2019. International air travel does not include taxes and fees of at least $5.60 per one-way flight.

MEXICAN CUSTOMS DECLARATION FORM

Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico. How to complete this form: • Complete sections 1–6. • Once completed, sign and date the form.

MEXICAN IMMIGRATION FORM

Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico. How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form. • Once completed, sign and date the top portion of the form.

• Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers. What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs. • Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered

at time of check-in for your return flight. Passengers unable to present this form at time of departure will be fined by Mexican Immigration. * Go to cbp.gov to download, fill out, and print this form before your next international flight.

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Route Map

Your Destination Awaits

Planning your next getaway? It’s a snap at Southwest.com. PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL GRAND RAPIDS MILWAUKEE

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

CHICAGO (MIDWAY)

OMAHA INDIANAPOLIS DENVER KANSAS CITY

ST. LOUIS

LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX) LONG BEACH

ONTARIO/LA

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE

SAN DIEGO

YOU’RE ON YOUR WAY You can get to a number of other cities via Southwest® destinations. Travel to Santa Fe via Albuquerque, Palm Springs via Ontario/ LA, Galveston via Houston (Hobby), and more. Service between some cities/airports is not offered.

TULSA

AMARILLO

OKLAHOMA CITY

PHOENIX

LITTLE ROCK

LUBBOCK

TUCSON

MEMPHIS

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO

MIDLAND/ODESSA

AUSTIN HOUSTON (HOBBY)

PENSACOLA NEW ORLEANS

SAN ANTONIO CORPUS CHRISTI

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCU CANC UN

PUERTO VALLARTA

PUERTO VALLARTA

The Marriott Puerto Vallarta Resort & Spa offers a pristine beachfront just steps from an infinity pool.

MEXICO CITY BELIZE CITY

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IT’S JUST LU IT’S JUST LUNCH

PHOENIX

At CRUjiente Tacos, the taco options include pork belly, beef short rib, duck breast, and tempura avocado.

EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ROCHESTER

DETROIT

ALBANY

BUFFALO/ NIAGARA FALLS

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

PHILADELPHIA

PITTSBURGH

BALTIMORE/WASHINGTON (BWI)

COLUMBUS CINCINNATI

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL) RICHMOND NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM CHARLOTTE GREENVILLE-SPARTANBURG

CHARLESTON

JACKSONVILLE PANAMA CITY BEACH

WEST PALM BEACH

ORLANDO TAMPA

WEST PALM BEACH

FT. MYERS/ NAPLES

FT. LAUDERDALE (MIAMI AREA)

Head to Nautical Ventures for kayak rentals, eco-tours, and snorkeling excursions.

NASSAU TURKS AND CAICOS

SAN JUAN

HAVANA PUNTA CANA GRAND CAYMAN MONTEGO BAY

ARUBA

LIBERIA

SAN JOSÉ

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PHOTOGRAPHY BY EDGARDO CONTRERAS (HOTEL), DEBBY WOLVOS (TACOS), RAULAROSA/ISTOCK (KAYAKS)

ATLANTA

WE BELIEVE THE BEST WAY TO GET TO KNOW SOMEONE IS FACE-TOFACE.

FIND OUT WHAT AN IT'S JUST LUNCH MATCHMAKER CAN DO FOR YOU. 800.858.6526 ItsJustLunch.com

12/6/18 11:07 AM


One Question

Megan Boone,

is there a role or project you’d like to take on?

Megan stars in the sixth season of The Blacklist, premiering Jan. 3 on NBC.

88 Southwest january 2019

PHOTOGRAPHY BY MAARTEN DE BOER/NBCUNIVERSAL

I don’t know if I’ll keep acting after The Blacklist, but I’m interested to see what happens. I’ve gotten very involved with sustainability. When my daughter was born, I became aware of the gravity of this issue and familiarized myself with the organizations that are doing work to defend the environment. I created a line of baby onesies called Caroline Agnes, and all of the proceeds went to Earthjustice. For me, creativity is the link between science and humanity. It can be difficult for scientific communities to communicate with the rest of society, but I’ve spent my whole career communicating through entertainment.


P E R S O NA L SEPHORA • CABO WABO CANTINA • MARCIANO • STEVE MADDEN • DRYBAR • BUFFALO WILD WINGS • PANDORA • H&M GUESS • QUAY AUSTRALIA • MORPHE • ALDO • M·A·C COSMETICS • VICTORIA’S SECRET • NYX PROFESSIONAL MAKEUP

OVER 200 SHOPS • DINING • ENTERTAINMENT

Miracle Mile Shops.indd 1

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Profile for Southwest: The Magazine

January 2019  

New