October 2014 by Southwest: The Magazine

SOUTHWEST THE MAGAZINE

How do you get a good idea off the ground? Ask LeVar Burton. His Reading Rainbow project rallied the most supporters in Kickstarter history.

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OCTOBER 2014

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Defining the Future of the Public Research University

UC San Diego

All About the Climate Earth’s climate shapes every dimension of our lives. From access to clean drinking water to insect-borne illness, climate science is crucial to solving problems at both the personal and public level. The modern practice of climate science was invented at UC San Diego’s Scripps Institution of Oceanography, and now our entrepreneurial faculty reach across disciplines to pair researchers and social scientists to find resolutions to the world’s most vexing challenges. Their work advances society’s ability to prepare for and respond to current and future climate scenarios.

Ocean data taken from the pier at UC San Diego’s Scripps Institution of Oceanography provides an unparalleled source of information on changes in the coastal Pacific Ocean. Situated on a public beach in La Jolla, Calif., Scripps Pier is a center of public—as well as scientific—activity.

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Making Smarter Water Choices

David Pierce

David Pierce helped conduct the landmark study that found the water supply of Las Vegas in peril and at odds with historic climate norms of the arid West. His research focuses on new generations of computer models that provide simulations of El Niño, temperature, rainfall and other climate trends—forecast tools that will help society make better decisions about the use of water and other critical resources.

Learning by Teaching Scripps Institution of Oceanography graduate student Sarah Lerch is working with seventh grade students to improve science literacy. She joined the Scripps Classroom Connection program as a way to

Sarah Lerch

fine-tune her teaching and communications skills. A crucial element in addressing global challenges like climate change is communicating scientific ideas to the general public.

Charting “Rivers” in the Atmosphere

Marty Ralph, Ph.D.

Research on concentrated flows of moisture called “atmospheric rivers” explains how parts of the world get their water. Marty Ralph’s insights into these brief but intense torrents of rain and snow help prepare leaders worldwide for problems such as flooding and coastal erosion, and assist international water managers in collecting water more effectively.

Making Science Accessible

Dan Cayan, Ph.D.

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Helping California and other Western states understand how to cope with global warming changes is Dan Cayan’s commitment. Wine grape-growing conditions, future mountain snowpack levels, the spread of mosquitoborne illnesses: Cayan makes leading-edge science on a wide range of phenomena accessible to those who benefit most—the farmers, planners and legislators who face tough decisions.

for positive impact on the nation Washington Monthly

Learn more at ucsd.edu.

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Contents October 2014 66

Funded!

Crowdfunding: It’s changed the way we do business. Want in? LESSON 1 The crowd is more important than the funding. How LeVar Burton rallied thousands of fans to shatter a Kickstarter record. LESSONS 2–12 Make the old new new, cook what you’re craving, and other craving unconventional tips from crowdbacked triumphs.

Your Adventure In Dallas

Can one city contain kayaking, dinosaurs, and trendsetting chefs? The Big D can! Our travel guide leads the way. ON THE COVER /

LeVar Burton jumps at the chance to bring classics to kids. PHOTOGRAPHY BY GREGG SEGAL

HEAVY METAL

Whimsical public art in Dallas steels the show.

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“THE TRAVELING MAN-WAITING ON A TRAIN” SCULPTURE BY BRAD OLDHAM, BRANDON OLDENBURG, AND REEL FX CREATIVE STUDIO

LESSON 13 Celebrate victories. A sister-sister team takes a military approach to startup success.

PHOTOGRAPHY BY KELSEY FOSTER

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EXPLORE YOUR DISNEY SIDE

ON A MAGICAL VACATION FROM SOUTHWEST AIRLINES®

Southwest wants to take you to Walt Disney World® Resort, the place where you’ll laugh bigger, scream louder and squeal with delight. For five days, you’ll hobnob among fairytale princes and princesses, kings of the jungle and glitzy Hollywood legends. You’ll explore distant lands and exotic countries. One night you’ll even sleep in the Cinderella Castle Suite at Magic Kingdom® Park! Enter for your chance to win a Walt Disney World® vacation for four from Southwest Airlines, and get ready to live life to the fullest sharing your Disney Side on the vacation of your dreams.

Enter for your chance to win at southwest.com/disneypromo

As to Disney properties/artwork: ©Disney

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Contents October 2014

28 75

To-Do List 10 Action Items in This Issue 1 Fix a seasonal 76

side dish Page 33

2 Pour a ’20s-

inspired toast Page 34

3 Strike a worklife balance Page 39

4 Sharpen your vocabulary Page 40

5 Build financial trust Page 44

6 Recharge at

work Page 46

7 Look for a key

leadership trait Page 51

8 Get farm-fresh

Front 14 16 18 22 24 26 28 33 39 43 51

Gary’s Greeting Saludos de Gary You Made Our Day Our Star Rapid Rewards Freedom Story From the Editor Feedback Eat Drink Sleep Wise Guide Numbers Business

Middle

66 Funded! 84 Your Adventure In

Dallas

Back

94 Promotional Series:

Focus on Franchises

101 Promotional Series:

Focus on Women’s Health 115 Calendar 121 Fun! 138 Products and Services 140 Spotlight 142 Community Outreach 143 Flight Service 144 Information 146 Rapid Rewards 148 Terminal Maps 150 Route Map 152 The “If” List

goods delivered Page 52

9 Streamline

happy hour Page 54

10 Explore an office trend Page 58

PHOTOGRAPHY BY HANNAH FOSLIEN (BASEBALL), STEVEN VISNEAU (POPCORN KID), BENJAMIN RASMUSSEN (CONFETTI); ILLUSTRATION BY ALEKS SENNWALD (FLIGHT ATTENDANT)

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#myphx

This is where you abandoned expectations and began to embrace each moment. You wouldnâ&#x20AC;&#x2122;t have guessed it. But youâ&#x20AC;&#x2122;ll never forget it.

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October 2014 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy ASSOCIATE EDITOR JK Nickell TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Stefanie Pepping, Kim Thwaits ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin ART INTERN Calley Brake PHOTOGRAPHY INTERN Mariah Tyler EDITORIAL INTERNS Mallory Ashcraft, Carley Meiners, Katy Roden CONTRIBUTORS Adam Hunter, Melinda Mahaffey Icden, Brian Keagy, Benjamin Rasmussen, J Rentilly, Tracy Ross, Gregg Segal, Steven Visneau, Adam Voorhes, Holly Wales WEB DEVELOPMENT, PACE INTERACTIVE Jason Dalton, Carolyn Eckstein, Chad Hayton EDITORIAL INQUIRIES Write to Southwest: The Magazine 2811 McKinney Ave., Suite 360, Dallas, TX 75204, or email letters@southwestmag.com. SOUTHWEST INQUIRIES For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, write to Southwest Airlines Customer Relations P.O. Box 36647, Dallas, TX 75235-1647, or visit the “Contact Us” page at southwest.com.

CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee

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We had the best seats in the house, and I thought to myself: remember this. Remember that lunch—before it was served—was caught. Planning tomorrow’s memories today. Or, discovering that the best way to see nature is on nature’s terms. It’s funny; I don’t remember a single thing from our Celebrity cruise—I remember everything.

Alaska • Asia • Australia/New Zealand • Bermuda • Caribbean • Europe • Galapagos • South America Visit celebritycruises.com/dfw, call 1-888-283-7584, or contact your travel agent. ©2014 Celebrity Cruises Inc. Ships’ registry: Malta and Ecuador.

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ADVERTISING PUBLISHER Debbie Cooper Dunkin, debbie.dunkin@paceco.com VICE PRESIDENT OF SALES Xavier Rodriguez, 214.580.8067, xavier.rodriguez@paceco.com ADVERTISING SERVICES MANAGER Janice Dickerson, 214.580.8056, janice.dickerson@paceco.com WEST COAST ASSOCIATE PUBLISHER Hilary Myrick, 424.228.5241, hilary.myrick@paceco.com MARKETING MANAGER Terri Meleck, 323.936.7917, terri.meleck@paceco.com NORTHEAST SENIOR ACCOUNT MANAGER Diane Ciaglia, 732.360.0217, diane.ciaglia@paceco.com MIDWEST SENIOR ACCOUNT MANAGER Bridget McBride, 773.248.8771, bridget.mcbride@paceco.com SOUTHWEST SENIOR ACCOUNT MANAGER Ellynn Adoue, 940.483.9223, ellynn.adoue@paceco.com NEVADA, IDAHO, CAROLINAS, GEORGIA, AND FLORIDA SENIOR ACCOUNT MANAGER Traci Pelter, 281.778.6536, traci.pelter@paceco.com SOUTH FLORIDA ACCOUNT MANAGER Lisa Turner, 305.671.3763, lisaturner@lmtmedia.com CEO & OWNER Bonnie McElveen-Hunter PRESIDENT Craig Waller VICE PRESIDENT, PRODUCTION James A. DeCata PRODUCTION MANAGER Greg Onder DIRECTOR OF MARKETING Emily Wright MEDIA ANALYST Courtney Baker ÂŠ 2014 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Southwest: The Magazine is published monthly by Pace Communications, Inc. All rights reserved. Reproduction in whole or part of any material in this publication without written permission of Pace Communications, Inc., is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

PRINTER Quad/Graphics REPRINTS For high-quality article reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

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Adios, Wright Amendment; Hello, America! “Hurrah!”—that is the collective cheer of all 45,000-plus Southwest Airlines Employees, as this month we are finally released from the shackles of the Wright Amendment. The 1979 passage of this law made our home of Dallas Love Field the first and only airport in the United States to be restricted to a small service area. (Direct flights out of the airport were limited to destinations in Texas and its neighboring states. Later, those limits expanded to include Mississippi, Alabama, Kansas, and Missouri). Ten years ago, we set out to repeal this restriction and led

a successful effort to overturn the Wright Amendment, which officially expires on October 13, 2014, at 12:01 a.m. But who’s counting? This is big news for Southwest and anyone who travels to and from Dallas, and we’re not wasting any time when it comes to exploring our newfound freedom. Beginning October 13, we are proud to offer nonstop service from Dallas Love Field to five new destinations: Baltimore/Washington, Denver, Las Vegas, Orlando, and Chicago Midway. We’ll quickly add another ten on November 2, including

New York City and San Diego. And that’s just the beginning! Fittingly, our added Dallas flights will take off or land at the recently revitalized Love Field, which now boasts more than 20 new concessions and a brand new infrastructure rivaling that of the world’s best airports. These updates were part of the Love Field Modernization Program, which we spearheaded in anticipation of the Wright Amendment’s expiration. The program also updated the airport’s aesthetic; for example, the artwork now on display there is modern but retains a sense of the history for which Love Field is known. The new Love Field is a showpiece for the city of Dallas, and its convenient, close-todowntown location provides even more benefits for our Customers. The repeal of the Wright Amendment allows us to finally carry people where they want to go from our hometown airport, giving Customers access to our vast network and making Dallas more accessible for the rest of the country. The city now joins eight other major metro areas in the United States that have more than one airport providing longhaul domestic service. This means more flights, more destinations, more choices, and lower fares to and from North Texas. So please join us as we bid farewell to the Wright Amendment this month. I have a new appreciation for the phrase “It took an act of Congress.” Well, it did, and we’re now free to move about the country from our home, Dallas Love Field. We hope you will join us. What a feeling!

Gary Kelly Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

GARY’S GREETING

14 SOUTHWEST SEPTEMBER 2014

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Adiós a la Enmienda Wright; ¡Hola, América! “¡Hurra!” Este es el grito de alegría de los más de 45,000 empleados de Southwest Airlines ante la noticia de que este mes por fin hemos logrado liberarnos del yugo que suponía la Enmienda Wright. La ley, aprobada en 1979, convirtió a nuestra sede en Dallas Love Field en el primer y único aeropuerto de Estados Unidos obligado a prestar servicios en un área pequeña y limitada. (Los vuelos directos procedentes del aeropuerto estaban limitados solo a destinos en Texas y los estados vecinos. Más tarde, esos límites se ampliaron para incluir Mississippi, Alabama, Kansas y Missouri). Hace diez años, nos propusimos derogar esta restricción y lideramos con éxito los esfuerzos para revocar la Enmienda Wright, que

expira oficialmente el 13 de octubre de 2014, a las 12:01 a. m. ¿Quién dice que estamos contando las horas? Esta es una gran noticia para Southwest y para todo aquel que viaje desde y hacia Dallas. Y por supuesto, no hay tiempo que perder cuando se trata de explorar nuestros nuevos horizontes. Estamos orgullosos de ofrecerles, a partir del 13 de octubre, nuestro servicio sin escala desde Dallas Love Field a cinco destinos: Baltimore/ Washington, Denver, Las Vegas, Orlando y Chicago Midway. Y muy pronto, para el 2 de noviembre, incluiremos otros diez, entre ellos Nueva York y San Diego. ¡Y eso es solo el comienzo! Afortunadamente, nuestros nuevos vuelos en Dallas despegarán y aterrizarán en un Love Field recién

revitalizado, que ahora cuenta con más de 20 concesiones y una infraestructura completamente nueva, al nivel de los mejores aeropuertos del mundo. Estas renovaciones forman parte del Programa de Modernización de Love Field que lideramos, preparándonos para el fin de la Enmienda Wright. El programa también permitió transformar la apariencia estética del aeropuerto; las obras de arte que ahora se exhiben son modernas, aunque mantienen el sabor histórico que caracteriza a Love Field. El nuevo Love Field es una de las joyas de la ciudad de Dallas y su conveniente ubicación, muy cerca del centro, es aun más ventajosa para nuestros Clientes. La derogación de la Enmienda Wright por fin nos permite llevar a los pasajeros desde nuestro “aeropuerto natal” a donde ellos quieran, les da acceso a los Clientes a nuestra amplia red de servicios y hace que Dallas sea mucho más accesible para el resto del país. Ahora la ciudad se une a ocho importantes áreas metropolitanas de Estados Unidos que tienen más de un aeropuerto con servicio de vuelos domésticos en trayectos de larga distancia. Esto se traduce en más vuelos, más destinos, más opciones y tarifas más bajas hasta y desde el Norte de Texas. Únete a nosotros para decir adiós a la Enmienda Wright durante este mes. Ahora, la frase del inglés «hizo falta una ley del Congreso», que se usa para hablar de los imposibles, tiene un nuevo sentido para mí. Efectivamente, así fue; ahora podemos volar desde nuestra casa en Dallas Love Field a todo el país, y esperamos que nos acompañes. ¡Qué felicidad!

Gary Kelly Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines

PHOTOGRAPHY BY STEPHEN KELLER

SALUDOS DE GARY

16 SOUTHWEST SEPTEMBER 2014

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absolute indulgence. StratosphereHotel.com | 800.99.TOWER

Best Fine Dining Restaurant Best Restaurant with a View

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Winner of the Wine Spectator Award of Excellence for 17 years in a row.

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YOU MADE OUR DAY

Every month, Southwest Airlines gets thousands of compliments from Customers telling stories of over-the-top acts of Employee kindness. Want to share yours? Visit southwest.com/contact-us. HAPPY MEAL

Dear Southwest, I was relocating from Phoenix to Minneapolis with my 10-year-old daughter, Lauren. She had been saying goodbyes all weekend, and by the time we were at the gate she was inconsolable. As Lauren went past a flight attendant, she was sobbing. The flight attendant asked if she was OK. I explained that we were moving and Lauren was having a hard time. Shortly before takeoff, the attendant stopped by to say they needed help with snacks and asked if Lauren would be a flight attendant–in-training. She perked right up. When we reached cruising altitude, they gave Lauren an apron and announced that she was moving and was going to pass out snacks. Everyone clapped for her, and she had a blast. We had three flight attendants on that flight: Kellie Carr, Roberta McAlister, and Dale Berger. They were my heroes that day! —Suzanne Hagen

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My family and I were returning to Sacramento. We had made it through security, and my two younger kids were hungry. We were told by a TSA agent that we had time to make it to a McDonald’s by our gate. Unfortunately, while we were waiting for our food, my wife notified me that our plane was boarding and that if we didn’t run to the gate we would miss our flight. So my hungry kids and I had to leave the line after already paying. Luckily we made it as the last few people were boarding. We met gate agent Rosa Nelson, who was holding our boarding passes. I gave her our receipt and told her lunch was on us since we were unable to wait. My boys were upset—but as the plane was getting ready to leave, Rosa came on board and presented them with their lunch. I tried to pay her, but she refused to take our money. She is a wonderful employee and a great ambassador for your airline. —Brian Nannini CROWNING ACHIEVEMENT

Your crew created a memory that will last a lifetime for my son and me. I was standing in the galley area chatting with flight attendant Valerie Pate about my son, who had just asked a girl to the junior prom. He had been hesitating for weeks and was reluctant to take the risk. Before we arrived at the airport that morning, he sent her a ILLUSTRATION BY ALEKS SENNWALD

8/29/14 2:03 PM

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text. Within minutes she texted back, confirming she would go with him. Valerie told another flight attendant, Marty Cobb, and they proceeded to make him a crown out of peanuts and stir sticks. Marty then got on the PA to announce his accomplishment. They presented him with his crown in front of the plane, and everyone applauded. You have made a devoted customer out of me. Thank you to the crew, and thank you to Southwest for having such a positive impact on my family. —Omar Vikin

The Ultimate Steak Experience! St. Elmo Steak House stelmos.com

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PROPRIETORS: Steve Huse & Craig Huse

Manny’s

Malone’s

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PROPRIETORS: Brian McCarty & Bruce Drake

Metropolitan Grill

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MINNEAPOLIS, MN 612.339.9900

PROPRIETORS: Phil Roberts, Peter Mihajlov

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RingSide Steakhouse

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PROPRIETOR: Nick Palassis EXECUTIVE CHEF: Demetre Castanas

Benjamin Steak House benjaminsteakhouse.com

NEW YORK, NY 212.297.9177

PORTLAND, OR 503.223.1513

ON THE HOUSE

Gene & Georgetti geneandgeorgetti.com

CHICAGO, IL 312.527.3718

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McKendrick’s Steak House mckendricks.com

ATLANTA, GA 770.512.8888

DALLAS, TX 972.267.1776

EXECUTIVE CHEF: Chris Vogeli

HALLANDALE BEACH, FL 954.457.3920

PROPRIETORS: Claudia & Doug McKendrick CHEF: Tom Minchella

I would like to commend one of your employees, William Moore. On a recent trip I had the pleasure of sitting next to William, and he overheard me speaking with my daughter about car troubles and how she would most likely not be able to pick me up. I was going to take a cab, but William insisted that he would give me a ride. A cab would have been very expensive: upwards of $100. I tried to give William some money for gas or tolls, but he refused to take it. It’s employees like William that reinforce Southwest’s already stellar customer service reputation. They’re there to lend a hand not only in the air but on the ground, near and far from the airport. Thanks again! —Ronald Torres

PROPRIETORS: Jan, Scott & Craig Peterson

PROPRIETORS: Tony & Marion Durpetti

PROPRIETOR: Benjamin Prelvukaj CHEF: Arturo McLeod

NEED A LIFT?

PROPRIETOR: Kim Ross

While waiting to board, I struck up a short but pleasant conversation with the co-pilot who was to be flying us to Vegas. I introduced my husband, shared that our trip to Vegas was for an anniversary, and wished the pilot a safe journey. Well, when the flight attendant took our drink order, she looked at my husband and said, “You must be Bob.” Our drinks were comped—by that very same co-pilot. Right before we landed he even wished us a happy anniversary over the intercom. How sweet was that? Thanks for service that keeps us coming back to Southwest. —Laurie Nielsen Neumayer

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OUR STAR First Officer, Baltimore

Marc Trider

UNDER HIS WING

Through Adopt-APilot, Marc mentors students.

If you’ve been on a flight in or out of Baltimore/Washington International Airport recently, chances are First Officer Marc Trider was at the controls. Marc has served the airline industry as a pilot for more than 15 years and has been a proud member of the Southwest Airlines Family for the past eight. Marc developed a passion for aviation at an early age. As a young boy, he lived near a military base in North Texas, and watching planes take off and land ultimately motivated him to get his pilot’s license. His motivation for pursuing a career at Southwest, however, came from a different source. “When I was a teenager, I had the opportunity to hear Southwest Cofounder Herb Kelleher speak,” Marc remembers. “He talked about the importance of keeping your Employees happy—which ensures that your Customers will be happy. Southwest makes me feel like part of a Family. I think that sets us apart from other places I’ve worked.” Marc’s favorite thing about his job is the Freedom to adjust his schedule to fit his busy lifestyle. He and his wife, Tina, are constantly on the go, juggling the hobbies and school activities of their two sons, David and Andrew. Marc appreciates the flexibility that a First Officer’s schedule provides. When they’re not cheering at their sons’ sporting events, they’re enjoying day trips to nearby destinations like Boston and New York City. Marc’s must-see Southwest destination? Niagara Falls, a quick jaunt from Buffalo Niagara International Airport. Although Marc is a family man first and foremost, he is also diligent about finding time to participate in AdoptA-Pilot, a nationwide Southwest mentoring program for fifth-grade students. Since he makes it a priority to visit at least five classrooms a year, it’s no wonder his Coworkers commend him for his Servant’s Heart. When asked about the responsibilities of his job, Marc is firm about the bottomline: “My job is to get people to their destinations safely and efficiently.” We couldn’t have said it better ourselves, Marc. Thanks for being such a valuable Member of our Team! —Liz Blumberg Blue Man Group is proud to give Marc Trider two tickets to a Blue Man Group show as a token of appreciation for his work and dedication. Congratulations, Marc!

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PHOTOGRAPHY BY JOHN DAVIS

9/10/14 10:59 AM

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RAPID REWARDS FREEDOM STORY Program Manager, Lone Survivor Foundation Ft. Lauderdale, Florida

Denise Grant HEALING AIDE

Horses help Denise serve injured vets.

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You may be familiar with the story of Marcus Luttrell, the only survivor of a 2005 mission in Afghanistan to gather intelligence on Taliban leadership. His tale was made into the book and movie titled Lone Survivor Survivor. But there is another chapter of the story that you may not know, and it starts with Denise Grant. Marcus started the Lone Survivor Foundation to bring wounded service members the same kind of holistic treatment that helped heal him. He met Denise when she was working on wounded warrior advocacy programs for the U.S. Special Operations Command Care Coalition and recruited her to help develop similar programs for his foundation, including one in which veterans work with therapy horses. As the Lone Survivor Foundation program manager, Denise oversees retreats for service members suffering from invisible injuries such as combat trauma stress, mild traumatic brain injury, and chronic pain. While on retreat, participants and their families get to relax and recover away from their everyday environments. Retreat participants come from all over the U.S., and Denise knows she can rely on Southwest Airlines for the attendees’ travel needs. “The service members are extra-sensitive to pressure and stress, so airport travel can be very difficult for them,” Denise says. “But when they encounter Southwest Employees, they’re greeted with happiness, humor, and a willingness to help. It really brings the stress level down for everyone.” She also credits Southwest’s Bags Fly Free and no change fee policies for cutting the foundation’s costs. “I don’t have to worry about losing donated funds if we need to change or cancel a flight. Without Southwest, we could lose thousands of dollars.” But most of all, it’s truly the People at Southwest who make all the difference for Denise. “It’s a huge relief for me that our men and women are met with positive, welcoming attitudes. I can’t thank Southwest enough.” Thank you, Denise—and the Lone Survivor Foundation—for your loyalty. We’re proud to be part of your inspirational work. To learn more about the foundation, visit lonesurvivorfoundation.org. —Cindy Villafranca

PHOTOGRAPHY BY MARY BETH KOETH

9/3/14 12:40 PM

UA Southwest Airline 2014 FINAL Ad:Layout 1 8/11/14 10:45 AM Page 1

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America’s ’ returning Ve ’s V terans have the dedication, pride and competitiveness that it takes to build successful careers as highly skilled craft f smen and women in the United Association (*UA) workf ft kfo kf force. Our 18 week award winning Ve V te t ra r ns in Pi Pip iping (VI V P) VI P program provides training to transitioning active-duty military personnel at several approved U.S. military bases, as well as other veterans who receive training at UA local training fa f cilities across the country. A nationwide initiative with all military branches, this program provides training at no cost to veterans or the military. Graduates of our VIP Program are placed into solid private-sector jobs with good pay and benefits, and continue their education through our world class apprenticeship training programs. T learn more about how the UA connects our military heroes with good jobs in growing industries, including To welding and heating, ventilation, air-conditioning and refrigeration (HVA V CR), visit us at www. VA w UAV w. A IP. AV Porg. P.

*The UA is the union fo f r piping profe f ssionals, which represents 370,000 men and women in the U.S., Canada and Australia and invests over fe $250 million per year in skills training fo f r the construction and service industries. This advertisement was sponsored by the International Training Fund, a 501(c)(3) tax exempt organization created by the United Association of Journeymen and Apprentices of the United States, Canada & Australia and employer organizations participating in the plumbing and pipe fitting industry.

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8/28/14 4:03 PM

From the Editor

Dear Reader, The story on page 76 began a few years ago, when my son, George, described a classmate he met at Middlebury College. Emily Núñez (now Emily Núñez Cavness) had participated with him in a tough physical training program, and her determination and friendly cheer impressed him mightily. “She’s going to do great things someday,” he said. Boy, was he right. “Someday” became the year after college, when Emily and her sister, Betsy, founded Sword & Plough, a company that makes highend bags from surplus military fabric. Because of Emily’s connection with George, my wife backed them on Kickstarter and scored one of the first ones. Sword & Plough already seems destined for success, with Emily, now a first lieutenant in the U.S. Army, as its CEO. Multiply that tale a few million times, and you have the real secret to the Internet phenomenon called crowdfunding. It’s less about raising money than about raising, and activating, friends.

Crowdfunding reminds me of my first job hunt, when I knew just about nothing and nobody. I applied to every opening for a magazine editor in Washington, D.C. None of the jobs panned out. After several fruitless months, I started merely asking to meet people in magazines. Suddenly doors opened, and I made lasting friends in the profession I had chosen. The contacts from that first search kickstarted my career. The moral: While it’s easy to get caught up in the technology of social media and the digital “world,” online tools simply give us more efficient ways of meeting people and sustaining friendships. In the pursuit of love and money, love truly conquers all. —Jay Heinrichs Editorial Director

NEED A LIFT?

Emily and Betsy were buoyed by supporters.

26 SOUTHWEST OCTOBER 2014

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PHOTOGRAPHY BY BENJAMIN RASMUSSEN

9/9/14 12:17 PM

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Feedback

Dear Editor,

It’s ironic that what initially drew me to Nicole Kear’s piece in the July 2014 issue was seeing the captivating cover photo of a woman who can’t see herself. After my father died of pancreatic cancer when I was 27, our small, tight-knit family thought we’d never recover. The beauty of Nicole’s story is that you can recover, and losing something so dear can actually make you see the world in sharper, brighter colors. That’s when I realized what it was about the cover that caught my eye: not the picture itself but the unmistakable glow of her inner light radiating from it. Thank you, Nicole, and thank you, Spirit [Editor’s note: We’re now Southwest: The Magazine], for reminding us to take every opportunity we can to soak in the world. —STEPHANIE BOWEN ASTORIA, NEW YORK

Miller Mobley photographed Nicole Kear for that cover. We agree; he captured her beautifully. TALK TO US Send your letters to 2811 McKinney Ave., Suite 360, Dallas, TX 75204, or email letters@ southwestmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to the magazine, please visit the “Contact Us” page at southwest.com.

BEAUTIFUL CHAOS

I always look forward to reading your magazine during my many business and personal trips on Southwest. On a recent trip with my kids to visit the grandparents, one story in particular resonated to the point of having me in tears. Sheril Kirshenbaum’s “Chaos Theory” [August 2014] is the most wellwritten, eloquent, and compelling article on the joys and challenges of parenthood that I’ve ever read. As a pediatrician and a parent, I’ve read hundreds of articles that try to CONTINUED ON PAGE 30

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Feedback ®

CAFES United States Anchorage Atlanta Atlantic City Baltimore Biloxi Boston Chicago Cleveland Dallas Denver Detroit Four Winds Foxwoods Hollywood, CA on Hollywood Blvd. Hollywood, CA at Universal CityWalk Hollywood, FL Honolulu Houston Indianapolis Key West Lake Tahoe Las Vegas Las Vegas at Hard Rock Hotel Louisville Maui Memphis Miami Myrtle Beach Nashville New Orleans New York Niagara Falls Northfield Park Orlando Philadelphia Phoenix Pigeon Forge Pittsburgh San Antonio San Diego San Francisco Seattle St. Louis Tampa Washington, DC Yankee Stadium Canada Niagara Falls Toronto Central America San José, Costa Rica Guatemala City

Caribbean Aruba Nassau Punta Cana Santo Domingo St. Maarten South America Bogotá Buenos Aires Aeroparque Caracas Cartagena Lima Margarita Island Medellin Rio Santa Cruz Santiago Pacific Rim Fiji Guam Saipan Surfers Paradise Sydney Europe Almaty Amsterdam Barcelona Berlin Brussels Bucharest Budapest Cologne Copenhagen Dublin Edinburgh Florence Gdansk Glasgow Gothenburg Hamburg Helsinki Ibiza Krakow Lisbon London Madrid Mallorca Malta Manchester Marbella Moscow Munich Nice

Oslo Paris Prague Rome Stockholm Tenerife Venice Vienna Warsaw Middle East Africa Bahrain Dubai Hurghada Istanbul Johannesburg Nabq Sharm El Sheikh Asia Andheri Angkor Bali Bali Airport Bangkok Bengaluru Chennai Fukuoka Gurgaon Ho Chi Minh City Hong Kong Hyderabad Jakarta Kuala Lumpur Macau Makati Melaka Mumbai New Delhi Osaka Osaka, Universal Pattaya Penang Phuket Pune Sentosa Singapore Singapore Changi Airport Tokyo Tokyo, Uyeno-Eki Yokohama

HOTELS

Bali • Biloxi • Cancun • Chicago • Hollywood, FL • Ibiza Las Vegas • Macau • Orlando • Palm Springs Panama Megapolis • Pattaya • Penang • Punta Cana Riveria Maya • San Diego • Singapore • Tampa • Vallarta

CASINOS

Biloxi • Hollywood, FL • Las Vegas • Macau Northfield Park • Punta Cana • Tampa

put the essence of parenthood into a neat little package. None have succeeded, in my opinion, until Kirshenbaum’s piece. Most focus on the “right” way to parent, why parenting is so hard, or “rules” for parenting. One thing is for sure: Parenting is a unique journey for every mother and father. There is no such thing as one size fits all, but there are common themes that everyone can identify with. Grounded in comprehensive research and scientific evidence, “Chaos Theory” interweaves so many of the intangibles that make parenthood perhaps the most complex emotional journey one can experience. Thank you to Ms. Kirshenbaum and Southwest: The Magazine, for brightening my day with this wonderful perspective. —S A P N A K U D C H A D K A R B A LT I M O R E

Well who are we to argue with a pediatrician? Thanks for the kind words, Sapna. We’ll pass them on to Sheril.

a highlight of my trip. Talk about serendipity! Many thanks. —CANDACE WRIGHT LIT TLE ROCK, ARKANSAS

Your last name made us think you were differently related, Candace. But how cool to have a connection to the man who snapped one of history’s great photos! HOLE IN ONE

I was fortunate enough to play the Bandon, Pacific, and Trails courses at Bandon Dunes about eight years ago on a trip with my dad and some good friends, and it’s a memory I’ll never forget. They have a policy that your third round in the same day is free, so my buddy and I played 54 holes in a day, twice. I really enjoyed “Into the Rough” [August 2014] and hope to go back there some day. I never thought I’d experience anything that special again, but earlier this summer I played Erin Hills, north of Milwaukee, and it was actually on par with Bandon. If you get the chance, you’ve got to head up there!

WONDERS NEVER CEASE

Reading the July 2014 issue, I was surprised (and delighted) to see the name of my distant relative, Capt. John Daniels, in your article “One-Hit Wonders.” Daniels was the grandfather of my first cousin by marriage, Martha Chukinas, and the story of him snapping the famous photo of the first powered, manned Wright Brothers flight is a family treasure. In 2007 we visited Martha in Capt. Daniels’ home in Manteo, North Carolina, which she had restored to have placed on the national and state historic registries. Seeing him honored in that story, among others of unique accomplishment, was an unexpected thrill and

—BO MERRILL L E AW O O D, K A N S A S

That’s a lot of golf, Bo. And thanks for the tip! We’re packing our bags. VOLUNTELLER

I laughed so hard when I found the definition of “voluntell” in your July issue. I’m part of the National Association of County Recorders, Election Officials and Clerks, and we have been “voluntelling” people to do various assignments for years now. How fun to see the word in your magazine. We thought we’d made it up! — C A R O L FO G L E S O N G O R L A N D O, F L O R I D A

Well, maybe you did. Somebody has to invent this stuff.

LIVE

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CORRECTION In the September 2014 issue, we misspelled Rodney Abbot’s name. Abbot is the senior partner of design at Lippincott, the brand strategy and design consultancy that helped develop Southwest’s new look. For more information, visit southwest.com/heart.

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Without a heart, it’s just a machine. So in 1971, we built a different kind of airline—one that made sure everyone could fly. Everyone has important places to go. So we invented low fares to help them get there. To us, you’re not 1A or 17B. You’re a person with a name, like Steve. Here, we think everyone deserves to feel special, no matter where you sit or how much you fly. And with all the places we’re going next, we’ll always put you first because our love of People is still our most powerful fuel. Some say we do things differently. We say, why would we do things any other way? Without a heart, it’s just a machine.

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Eat Drink Sleep E AT I N S AC R A M E N T O, C A

Braised Roots

pleasant on the mouth—and farmers like growing them because it’s good for their soil. They’re so tender that you can just wash them, keep the greens on, and give them a quick braise. Since it’s fall, I add some apple cider vinegar and maple syrup too.”

WHO Oliver Ridgeway, executive chef WHERE Grange WEB grangesacramento.com

STYLING BY ROBIN FINLAY

“Sacramento is an agricultural hub, and chefs are starting to take note. There’s a lot of creativity coming in, and a lot of camaraderie. At Grange, we’re all about locality and sustainability. Living in this bountiful area, it’s not hard to do, because even in the winter we’ve got an abundance of local produce. This recipe can be used with root vegetables of any kind, from celery root to radishes. I like to use baby turnips. They’re firm and peppery—really

6 2 1 2 1 1

to 8 small root vegetables tablespoons canola oil tablespoon unsalted butter tablespoons maple syrup tablespoon apple cider vinegar tablespoon pecans, toasted and chopped

1. Halve vegetables lengthwise, leaving stems attached. Season with salt and pepper, and cook in oil over medium-high heat for 4 to 5 minutes or until lightly brown, tossing to avoid burning. Add butter, syrup, and vinegar, and cook for 2 to 3 minutes. 2. Transfer to a serving dish. Top with toasted pecans and a pinch of sea salt.

PHOTOGRAPHY BY ADAM VOORHES

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Eat Drink Sleep

Build over ice, and stir before straining into a coupe glass. Garnish with apple slices, nutmeg, and a cherry.

DR I N K I N P I T T S B U R GH

Jersey Jewel

“Our chef, Justin Severino, is a renowned butcher, so a lot of the focus of the food is on preservation through curing. By doing a lot with vermouth, liqueurs, tinctures, and bitters, the cocktail program echoes that approach. This drink is our vision of New Jersey in the 1920s: The ingredients are representative of the time and place. Instead of minute measurements, the recipe uses ratios, and that’s really quintessential of the ’20s and ’30s too. You don’t have to have a jigger, and there’s no muddling or shaking. It’s the easiest thing in the world to make. You get a lot of extracted apple flavor from this cocktail, and with the touch of nutmeg it’s just quintessentially fall.”

STYLING BY ROBIN FINLAY

3 parts Laird’s Straight Apple Brandy 2 parts sweet vermouth 1 part Cherry Heering 1 dash Boker’s Bitters

WHO Colin Anderson, bartender WHERE Cure WEB curepittsburgh.com

34 SOUTHWEST OCTOBER 2014

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PHOTOGRAPHY BY ADAM VOORHES

9/3/14 9:47 AM

u nending

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Eat Drink Sleep

The Guesthouse Hotel S L E E P I N C H IC AG O

THE TAKEAWAY

Locally made goods are sold in the lobby.

Around the Corner GET YOUR FILL of

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RAISE A GLASS at

Hopleaf, Chicago’s home base for rare-beer lovers. Its array of Belgian and American craft beers is revered nationwide. hopleaf.com

FIND LIVE JAZZ at the

Green Mill, a Chicago institution since 1907. Nab the banquette where Al Capone used to sit, and plan to stay late. greenmilljazz.com

PHOTOGRAPHY COURTESY OF THE GUESTHOUSE HOTEL/DANIEL PETER

Urban vacation rental meets high-end hotel at this stylish setup in the northern Chicago neighborhood of Andersonville. Suites start at 700 square feet and sport balconies and modern kitchens. (Book one of the fourth-floor penthouse units for a furnished rooftop patio all your own.) A gas-burning fireplace and chesterfield couch in the lobby’s sunlit Club Room invite unplugging, while a savvy concierge is available when you’re ready to venture out. The hotel partners with The River Valley Farmer’s Table, a nearby locavore restaurant, to provide room service. So if you don’t want to fire up the range in your room, settle in with grass-fed steak frites or vegan mushroom tacos and an incredible view.

Swedish pancakes and lingonberry jam at no-frills diner Svea, a beloved vestige of the neighborhood’s Scandinavian roots. 773-275-7738

36 SOUTHWEST OCTOBER 2014

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PB Ba

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Receive

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Wise Guide

role contributes to your idea of a meaningful life. Every week, take 15 minutes to ask yourself, ‘What am I not doing that I should be?’ This increases perseverance, improves your ability to plan, and reduces anxiety about the future.”

Stewart D. Friedman is the author of Leading the Life You Want: Skills for Integrating Work and Life.

Q+A

Live It Up Success without sacrifice? It’s achievable, says Stewart Friedman.

Is there such a thing as work-life balance? “The notion of balance is misguided. Instead, think in terms of harmony. You don’t have to neglect all other parts of your life in order to be successful at work. In fact, the opposite is true. The more you integrate family, community, and self—your mind, body, and spirit—the more purposeful and focused you become, which actually makes you more valuable professionally.” Where do I start? “Identify the roles you play in your life. Are you a spouse? A parent? A community leader? Then think about how each

ILLUSTRATION BY ROB WILSON

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How can I impact my day-to-day life? “Identify one simple action you can do every day that will create harmony in your life, like taking a walk or reading to your child. Be sure that goal is reasonable, and then commit to it for 30 days. You’ll probably begin to notice that it becomes habitual and that you need less reminding. Then, start on another goal.” What about those times when it all goes wrong? “Think about the bigger picture. Every day will not be perfect, and striving for that is unrealistic. Instead, do everything you can to get closer to a life that integrates the values that matter most to you and to the people you love. When it doesn’t go as planned, practice forgiveness, and keep experimenting.”

OCTOBER 2014 SOUTHWEST

9/9/14 12:09 PM

Wise Guide QUIZ

Vocab Test Are you smarter than a high schooler? Match the words to the definitions below. 1

adjective Warlike or hostile in adjective Foolish or silly, manner or temperament especially in a smug or selfsatisfied way

adjective Commonplace or ordinary, as from everyday experience

transitive verb To remove material that is considered objectionable or offensive, from a book, for example

noun Deception by trickery or sophistry

verb To seize and hold by force and without legal authority

noun A dictionary

noun Either of the two times during a year when the length of day and night are approximately equal

transitive verb To proceed completely around

noun Overbearing pride or presumption; arrogance

adjective Lacking grace or polish; awkward or tactless

noun An extremely distant, and thus old, celestial object whose power output is several thousand times that of the entire Milky Way galaxy

adjective Attended by favorable circumstances; propitious

transitive verb To endow with the rights of citizenship, especially the right to vote

intransitive verb To show servile deference

WORD BANK bowdlerize

quotidian

usurp

bellicose

kowtow

hubris

equinox

gauche

quasar

lexicon

enfranchise

circumnavigate

auspicious

chicanery

fatuous

About the assignment: “High scho ol students may have larger vocabula ries than adults,” says Steve Kleinedler, executive edito r of the American Heritage Dictiona ries and a senior editor of 100 Words Every High School Graduate Should Know. “Som “ Som eone who just sat through a biology class is more likely to know the word gamete than an adult who took it 25 years ago.”

ANSWERS: 1 bellicose 2 quotidian 3 bowdlerize 4 chicanery 5 usurp 6 fatuous 7 lexicon 8 hubris 9 gauche 10 quasar 11 equinox 12 circumnavigate 13 auspicious 14 enfranchise 15 kowtow

40 SOUTHWEST OCTOBER 2014

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ILLUSTRATION BY JAMES BAMFORD

9/3/14 12:16 PM

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InnoftheMountainGods.com 1-800-545-9011 | Mescalero, NM near Ruidoso

FULL CASINO | LUXURY RESORT | CHAMPIONSHIP GOLF Plus tax. $12 resort fee added per night. Offer valid Sunday-Thursday only. Based on Availability. Upgrades are available for an additional charge. Standard room only. Valid credit card required to make reservation. Credit/ debit card preauthorization or $100 cash deposit per night required upon check-in for incidentals. Not available on blackout dates and holidays. Must be 21 years or older to reserve room. No pets allowed. Not valid with any other offers, discounts, and group rates. No rainchecks. Management reserves all rights to modify, extend or discontinue offer. Offer not available on other room types. The Mescalero Apache Tribe promotes responsible gaming. For assistance, please call 1-800-GAMBLER(1-800-426-2537).

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PHOTOGRAPHY BY HANNAH FOSLIEN

The Numbers

There are 90 years and plenty of differences between those Fall Classic cancellations. In 1904, the New York Giants refused to play the championship because of a feud between their management and that of the upstart American League. (The Giants’ owner saw the AL—25 years the National League’s junior— as a “minor league.”) They resolved their differences by the next year, and the tradition continued until 1994, when baseball commissioner Bud Selig called off the series on account of a player strike. Thankfully, cancellations are harder to come by today. “There’s more of an alignment of interests between players and owners than ever before,” says John Thorn, the official historian of the MLB. So, for now, play ball!

The World Series has been canceled

times.

OCTOBER 2014 SOUTHWEST

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9/8/14 3:51 PM

The Numbers

3000

of parents have “borrowed” from their kid’s piggy bank.

PHOTOGRAPHY © ANTHIA CUMMING/GETTY

Although the vast majority of moms and dads surveyed this year by T. Rowe Price said they want to be regarded as sound financial role models, nearly a third of them fessed up to swiping cash from their children. “Some kids might feel empowered: ‘Mom borrowed money from me; that must mean I’m rich!’” says Crystal Paine, founder of MoneySavingMom.com. But others may not be as pumped to play banker, especially if they didn’t volunteer. Even if you only ask the youngsters for the occasional loan and are quick on the payback, Paine suggests considering what kind of example you’re setting. Meanwhile, kiddos, you might want to devise a better way of protecting your precious pennies—or start charging interest!

44 SOUTHWEST OCTOBER 2014

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The Numbers

3900 of people nap at work.

Looks like the Sandman has been pulling day shifts. According to a study by recruitment firm Accounting Principals, nearly two-fifths of American employees take workday siestas. But don’t be so quick to call them lazy. They’re reaping benefits like improved memory, creativity, and cognitive ability. Those new to napping should set a 20-minute alarm to avoid returning to their stations in a fog, says sleep researcher Sara Mednick, the author of Take a Nap! Change Your Life. That’s because the deepest type of sleep, aka slow-wave, sets in after half an hour. “If you wake up in the middle of it, it’s hard to acclimate back to the real world,” Mednick says. Just tell your boss that snoozing enhances your job performance. Or whatever helps you sleep at, um, work.

PHOTOGRAPHY © STEPHEN MORRIS/GETTY

46 SOUTHWEST OCTOBER 2014

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D AT IN G  R E A L C O N N E C T I O N S

DATE SMARTER MEET OUR CLIENTS  Michael Schlitt: Senior Build Engineer, Microsoft Educ: BS, Pacific Lutheran Univ. Interests: Skiing, Pacific NW Outdoors  Desireé Schlitt: Pharmaceutical Sales Consultant Educ: BA, Univ. of Washington Interests: Running, Fashion, World Travel

Dating can be fun and invigorating – from that instant attraction you feel the first time you meet to jumping in the car for an impromptu weekend getaway. Unfortunately, it can take a lot of work to get to that stage of dating.

rom spending hours sorting through online profiles looking for a good match to trying to connect via pokes, winks and email, dating can suddenly feel like a full-time job.

Wouldn’t it be nice if you could just fast forward to the fun part of dating? That’s exactly what newlyweds Desireé and Michael Schlitt say It’s Just Lunch, a dating service for busy

IT'S JUST LUNCH MATCHMAKERS SHARE THEIR INSIGHT SEE WHAT THEY HAVE TO SAY ijl.indd 2

professionals, did for them. The matchmakers at It’s Just Lunch took the time to learn what they were looking for in a partner and then delivered. 

BETTY SINCLAIR "Relationships should be reciprocal, and that goes for first date communications as well. Eliminate any misconceptions by always sharing your authentic self”.

7/25/14 10:30 AM

DATE BY NUMBERS With so many dating options out there, why did you choose It's Just Lunch? D: I travel a lot for work, so I’d read

about It’s Just Lunch in airline magazines, and then I ran into a friend who was attending the wedding of an attorney in town who’d met her husband through IJL – the fact that those two events happened so close together, I thought I should call them. At the end of my work day I didn’t want to come home and go look at profiles online. I felt like it was a waste of my time.

M: I had gotten a divorce and then did online dating for a while before joining IJL. I joined mainly because it’s a lot of work to do the online thing. You have to keep up on it. You never really know who you’re going to meet. IJL was just a lot easier. They found people for me based on what I was looking for and I just had to show up. You don’t have to do much work. What would you tell a friend who was apprehensive about investing the money on IJL? D: I thought if someone is going to pay

to join IJL, they’re going to be more serious and what I’m looking for – it’s easy to do online dating; anybody can do it. I wanted somebody who was serious about finding someone and wanted a real long-term relationship. I’d ask, “Are you looking for a relationship or not?” With online dating you never know who’s on the other side of the line. IJL had better quality people who were interesting to me. It truly was an experience that was tailored for me.

Describe your first meeting with an IJL matchmaker? M: I had a phone interview first and then went in and met with a matchmaker. It really made me think. Online you can say anything, but if you’re paying for this I assume you’re not going to lie about what you want.

D: She asked me questions about myself, what I like to do, what I want in a relationship, whether I’d marry someone who already had kids, how important religion is, that kind of thing. It would take much longer to find out someone else’s answers to those questions through online dating. This was black and white. Tell us about your first date with one another. D: I never went on lunch dates because

I was always busy at work so I met Michael after work at a downtown restaurant. The conversation just flowed. I was attracted to him from the start. I remember it turned into dinner.

I’m good at having a conversation if I’m interested in somebody, and I was interested in her. We had a great conversation. I don’t think either of us wanted to leave.

What was your favorite part about dating through IJL? D: I met my husband, so I guess I would

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Business

L E S S ON

Kip Tindell CHAIRMAN AND CEO, THE CONTAINER STORE

What is essential to being a leader? “While I certainly value intellectual intelligence, a capable leader must also possess emotional intelligence. I think that’s the key to being really successful. These individuals keep their egos in check and remain sensitive to the needs of others. Instead of being driven by deepseated insecurities, emotionally intelligent leaders are comfortable surrounding themselves with people who are better than they are in certain areas, and they rank high on Maslow’s hierarchy of needs where self-esteem, awareness, honesty, and objectivity are concerned. Business is not a zero-sum game. In other words, someone else doesn’t have to lose in order for you to win. The best leaders both understand and embrace that type of thinking.” Tindell’s book, Uncontainable: How Passion, Commitment, and Conscious Capitalism Built a Business Where Everyone Thrives, comes out this month. ILLUSTRATION BY MELINDA JOSIE

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Business

PITCH

\ pri-'kras-tə-nāt \ verb To complete minor tasks ahead of schedule as a means of putting off a bigger, more stressful endeavor. USAGE: Julie precrastinated by cleaning out her inbox and tidying up her cubicle rather than finishing her presentation for the afternoon staff meeting.

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DIC T IONA RY

precrastinate

Good Eggs Shop local farms from your laptop. Here’s how Rob Spiro, co-founder and CEO of Good Eggs, describes the farm-to-doorstep delivery service. “Our business is driven by the mission to grow and sustain local food systems worldwide. More and more, consumers want quality food and are paying attention to where it comes from. Likewise, producers want a direct relationship with their customers. Good Eggs unites the two by providing an online framework through which small farmers, ranches, bakeries, and other highintegrity food businesses can ship their items directly to the people who want them. The demand is there, the supply is there, and, so far, we have built the infrastructure in the San Francisco Bay

Area, New Orleans, Los Angeles, and Brooklyn. In the span of two minutes, you can order a week’s worth of farm-fresh groceries online. Our producers harvest and make food based on your order, and we bring it to your door for free. We make money by taking a percentage of each purveyor’s sales. Criteria for selling through Good Eggs include environmental and ecological sustainability, transparency of ingredients, fair labor, humane treatment of animals, and, of course, good taste—we test everything ourselves.” goodeggs.com

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The art of surgery: Minimally ima imally invasive in pr edu proc ed res guided by tthe same aame surgeons who aare tea others t ching ot their ar art. AAt the University of Texas Medical Branch (UTMB Health), minimally invasive procedures are performed by the most talented and experienced surgeons using the most advanced laparoscopic and robotic technologies. These internationally recognized surgeons are the very people who you want taking care of you and your family. y In fact, they are the doctors y. tor who are tors teaching others how to do what they do. The technology is breakthro reak reakthrough. The surgeons are the best. The benefits are numerous. Minimally invasive procedures are safe, and result in faster and easier recovery. So if you are scheduling surgery for yourself or a loved one, be sure to ask if it can be done using a minimally invasive procedure at UTMB Health. The skills, the knowledge, the leadership and the confidence make the dif difference. Itâ&#x20AC;&#x2122;s all here in the Houston/Galveston Bay Area. Left: Guillermo Gomez, MD Director of the Center for Obesity and Metabolic Surgery Center Left: Daniel Beckles, MD, PhD, FACS, FACC, FCCP Director, Minimally Invasive Cardiac and Thoracic Surgery Center Right: Kimberly Brown, MD, FACS Minimally Invasive Liver and Pancreatic Surgery

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PERK

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What’s a refined imbiber to do when an able bartender isn’t within arm’s reach? Enter Bittermilk, a series of hardworking, handcrafted mixers. Add the appropriate spirit, ice, and (depending on the drink) a little club soda—and voilà: potable perfection in the palm of your hand. Created by the owners of The Gin Joint, a revered Charleston, South Carolina watering hole, the small-batch potions range from Smoked Honey Whiskey Sour to Tom Collins with Elderflowers & Hops. Can’t decide which to pour? Start with the Bourbon Barrel Aged Old Fashioned. The orange peel–tinged formula rests in seasoned Willett barrels for 30 days before being bottled. From $15; bittermilk.com

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Olocode You’ve entered the digital age, and now your business

cards can too. Olocode keeps you and your contacts up to date by assigning each user a unique six-character code. When accessed, it links to your current details, making it easy to share as well as notify others when something has changed. No paper, no problems. Free; Android PHOTOGRAPHY BY ADAM VOORHES

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Business

I T I N E R A RY

LoDo This historic hood is a Denver hot spot. 3 4 1

1 Home Base Style and convenience collide to great effect at The Crawford Hotel. Set in the newly restored Union Station, the modern grande dame’s debonair accommodations range from Pullman railcar–style rooms, a nod to the hotel’s train depot location, to ultrahip lofts housed in the former attic. From $289; thecrawford hotel.com 56 SOUTHWEST OCTOBER 2014

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2 Pick-Me-Up Tiny and minimalist, Little Owl Coffee houses scant more than a counter and a few stools. That’s because the focus here is on the brew. The pour-over and AeroPress coffees please purists, while the creamy cortado is as good as you’ll get in Spain. littleowlcoffee.com

3 Fresh Air You’ll find locals in play and relaxation mode at Commons Park, a giant green space fronting the South Platte River. To see the city on two wheels, rent a bike from the B-cycle station and return it at one of 84 locations around town. A tree-lined pathway connects the park to various parts of the city. denvergov.org

4 Happy Hour Set in a former dairy processing plant, Great Divide Brewing Co. offers free tours seven days a week. Afterward, tip one back in the taproom overlooking the brewhouse, where you can choose from 16 of the brewery’s varieties on draft. great divide.com

5 Dinner Euclid Hall specializes in pub grub from around the globe. For a twist, pair your poutine or papas fritas with a beertail. We like the refreshing Aloysius’ Armadillo, with gin, StGermain, lemon juice, and New Belgium Snapshot Wheat, brewed in nearby Fort Collins. euclidhall.com

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Business

TREND

Change of Space In the office of the future, adaptability is everything.

HE IMAGE OF conventional workplace drabness is one we’re all familiar with—whether you’ve worked within it or seen it portrayed in TV and on film, from Parks and Recreation to Office Space. Beige walls. Fluorescent lights. Utilitarian carpet. And lots and lots of cubicles. In other words, a millennial’s nightmare. As the largest generation in history, millennials are projected to be the majority workforce by the year 2020, and the desires of this group—loosely defined as people currently in their teens, 20s, and early 30s—are expected to reshape the modern workplace. In fact, it’s a process that’s already begun. In the last decade or so, the idea of what an office is—and more importantly, can be—has undergone a radical shift. Only 8 percent of us work in a bull pen–style arrangement (a room full of desks without cubicle walls), according to the International Facility CONTINUED ON PAGE 60

OPEN MIND

Companies are rethinking work environments.

PHOTOGRAPHY © CORBIS/CJ BURTON

BY MELINDA MAHAFFEY ICDEN

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Business Management Association’s last survey on the subject, but the perception is that modular walls are falling away, paving the way for truly open offices that trade the C-suite for casual meeting areas with couches, and personal desks for communal work tables. The most drool-worthy spaces, often associated with tech-

things millennials are after. In the most elaborate versions, the workplace becomes a place you never want or have to leave. “If people can now work anywhere, why do they want to come to the office?” says Kylie Roth, director of workplace strategy at Knoll, the 76-year-old furniture design and

The key is that there is no one-size-fits-all blueprint when it comes to office design.

PITCH.

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nology companies like Google, boast amenities like state-of-the-art fitness centers, cafés and coffee shops, health clinics, and Lego play spaces. And while the details may differ, these modern workspaces share one very important commonality: They’re “cool.” “Tech campuses and the amenities they offer take up a lot of airtime in the media, but those are actually few and far between,” says Nikil Saval, author of Cubed: A Secret History of the Workplace. “What we are really likely to see is office space per employee shrinking because technology is enabling a lot of employees to work off-site and companies are increasing the number of employees they have working on contract.” According to a CoreNet Global survey from 2012, an office worker, who averaged 225 square feet of space in 2010, now has 176 square feet. That number is expected to continue to drop, and more than 80 percent of respondents said that their companies had shifted toward more open office arrangements, which generally require less physical space. This sort of downsizing allows corporations to take a bite out of their real estate budgets, certainly, but the goal of these modern workplaces is also to create a high-tech environment that, at its most basic, promotes collaboration and is stylish, comfortable, and even fun—all

manufacturing firm. “That’s a question we hear. But the workplace isn’t just real estate.” BUILDING FOR CHANGE

Hold off before drawing up new floor plans, though. “Corporations will simply say, ‘Let’s do a cool-looking space with no cubicles and no offices,’” says Kristine Woolsey, a behavioral strategist and the director of +Culture at Carrier Johnson + Culture, an architecture firm in San Diego. “But if they don’t understand the fundamental behavioral changes taking place, the design won’t be effective.” According to Woolsey, there are four main changes shaping workplace behavior. Technological advances have allowed for asynchronous communication, meaning we no longer have to be together to work together. The speed of change has given rise to the perception that anything is possible, fueling entrepreneurship. Additionally, layoffs have increased the number of people working for themselves. And lastly, research has started to illuminate the positive power of collaboration, prompting companies to rethink the standard conference room in favor of more informal meeting spaces and areas that provoke spontaneous conversation. “You can read the culture of an office the minute you walk into the

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lobby,” Woolsey says. “The reason we’re going to office designs that read as less hierarchical—whether the company is less hierarchical or not—is that when the younger generation walks in and it looks like there’s more access to leadership, more transparency, and more opportunity for growth, they’re going to be more motivated.” However, the open-space layout may not be for everyone. “You really have to look at your business and ask if these four behaviors are even relevant.” Woolsey says. “Perhaps three of them are but not the fourth. Once you do that, you can start to build your own version of the office of the future rather than simply copying the trend.” There are other factors to consider too. Studies have shown that the No. 1 complaint of workers in both cubicle and bull pen arrangements is the level of noise coming from neighbors, and that employees who work in some form of shared space take more sick days than their peers who have private offices. That’s not to suggest that open plans don’t work, or that private offices are the way to go. The key is that there is no one-size-fits-all blueprint when it comes to office design. The workplace of the future is one that meets the specific needs of your company, uses space efficiently, and is built for adaptability. It’s important to note, too, how quickly things are changing. According to Knoll’s research, a corporation undergoes organizational changes about every three years and sees its workforce turn over about every eight. Technology changes about every 18 months, yet an office design typically lasts a decade; a building, about 40 years. All of which is to say, you can’t build for today and forget about tomorrow—especially as it grows less clear what tomorrow will bring. “The belief at Knoll is that there is no one office of the future; there’s only change,” Roth says.

FREEDOM OF CHOICE

But the perception certainly exists that companies need fancy, newfangled workspaces to attract and retain the brightest of the bunch. “A friend of mine in HR always says, ‘Baby boomers complain; millennials just leave,” Woolsey says, an observation that plays out statistically. But who

Technology changes about every 18 months, yet an office design typically lasts a decade. doesn’t want choice—whether that’s having the freedom to ergonomically adjust your assigned workspace, selecting where to work within the building, or choosing when and where to work? When GlaxoSmithKline opened its U.S. headquarters in the Philadelphia Navy Yard in April 2013, the pharmaceutical giant opted to go without assigned workstations. Instead, the 1,350 employees there received a laptop, a locker in which to store their belongings, and the choice of where to work within the fourstory building throughout the day. While CBS News labeled it a “slightly insane plan” that would allow the company to “torture” its employees, Ray Milora, GSK’s head of design and change management, says their Smart Working program brings freedom. “If you were here right now, we could be having this conversation in this conference room, in another conference room with lounge seating, in the atrium, up on the roof, or out front,” he says. “It’s really up to the individual to pick and choose, and your personality and personal

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preferences come into play, along with the style and type of meeting you’re trying to have. You’re in control of the built environment, and it allows you to work the way you want to work.” Research suggests they’re on the right track: A University of Exeter study found that employees with some control over their workspace are not only happier but 32 percent more productive.

productivity and company loyalty. Job satisfaction numbers are dismally low, with 18 percent of Americans in a Gallup poll released last year reporting they’re actually “actively disengaged” with their work. So in reality, the office of the future is one that’s adaptable and efficient—and that more heavily considers, and caters to, the needs and desires of employees.

The office of the future more heavily considers the needs and desires of employees. And despite all the fuss over millennials, personal preferences don’t seem to have much to do with age. As a 2013 report from Deloitte on the workspace of the future points out, generations may have different work styles, but they’re in agreement when it comes to wanting more flexibility. Most millennials say that it’s a top priority, while baby boomers say it motivates them to put in more effort. Milora says he’s found no measurable difference between age groups (or gender or race, for that matter) in how employees have responded to the new space. “It comes down 100 percent to personality,” he says. “There are some people who simply don’t want to work out in the open, while we have some long-term employees who wish we’d made the switch 30 years ago.” GETTING IN THE ZONE

You’ve probably heard the phrase “That’s why they call it work.” It’s meant to indicate, of course, that your job is not intended to be fun. And while it may not be the responsibility of a company to make its people happy, it’s certainly something smart organizations are taking more seriously. That’s because an employee’s feelings are directly tied to his or her

After all, workers report that it’s the interest and challenge in their jobs that make them happy and that they feel most satisfied when they’re “in the zone”—something a workspace is particularly able to assist with. They also feel better when they work with friends. “I didn’t even know who sat on the floor below me [in our former office],” Milora says, “I got in the elevator, and I went to my area, my cube. Now you see everyone, and we’re more interconnected.” So why, as Kylie Roth of Knoll asks, come to the office when you can work anywhere? With the right workspace, you’ll want to. The biggest challenge is creating a space that attracts valuable people and is a factor in their job enjoyment. “We’re often asked whether the workplace is going away,” Roth says. “It may be changing, but it’s still a place where people want to come to connect with each other and the organization’s culture. And they need that.” Which leads to another famous saying, this one from Confucius: “Choose a job you love, and you will never have to work a day in your life”—something made infinitely easier by a workspace designed to help you do your best. Melinda Mahaffey Icden is a freelance writer based in Dallas.

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What does it take to win the crowd? Find out from the king of Kickstarter—Reading Rainbow’s LeVar Burton—and other crowdfunding royalty. BY ADAM HUNTER & J.K . NICKELL PHOTOGRAPH BY GREGG SEGAL

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The crowd is more important than the funding. LESSON 1

SEPTEMBER OCTOBER 2014 SOUTHWEST

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Innovators often employ this phrase after achieving wild success through the crowdfunding site. If not those exact words, then something similar. They say it unprompted, as if the elusive pixie dust could be bottled up and broken down into a formula, its chemical composition explained. “The magic of Kickstarter is having a product that can change as you’re selling it,” says Ryan North, whose choose-your-own-adventure Shakespeare novel raised half a million dollars (the goal was $20,000). “You basically try to keep all 15,000 of your bosses happy by doing the best you can.” Only a decade ago, online crowdfunding was a fledgling concept used by artists looking for new ways to bankroll creative endeavors. Inventors and startups soon leapt at the chance to circumvent traditional investor options and go directly to customers. They discovered that plenty are willing to pitch in a few bucks to bring great ideas to life. (For now, donors are offered a range of rewards created by each campaign, though selling equity may become common in the near future.) More and more, even established companies use it to launch new products—not because it’s the most efficient way to raise money but because it’s the best way to reach people. Crowdfunding may be the most American of business ventures. It’s certainly the most democratic. It levels the playing field and blurs the lines between buyer and creator. Who would pay a day’s wage for a faux grizzly-bear coat? Who would pony up for a 19th century–inspired camera lens? These are questions investors ask. The believers—your crowd—ask something else: How can we help? The global crowdfunding economy eclipsed $5 billion in 2013, and growth is exponential: The World Bank estimates that crowdfunding in China alone will surpass $50 billion by 2025. New sites seem to spring up almost daily, but a few— such as Indiegogo and RocketHub— dominate the market. Still, no platform is more synonymous with crowdfunding than Kickstarter, where nearly 7 million backers have pledged almost $1.3 billion and funded more than 68,000 projects since 2009. And no one has used Kickstarter with greater success than LeVar Burton, the Emmy Award–winning host

and producer of the classic PBS children’s show Reading Rainbow. When the show was canceled in 2009, Burton created a Reading Rainbow app for tablets and smartphones but was frustrated that their reach was limited to a fraction of America’s children. He sought funding to expand access and ensure underfunded schools could stream it for free, but soliciting investors didn’t pan out. “Quite frankly, we just got tired of jumping through their hoops, so we decided to do it our own way,” Burton says. At first he was wary of crowdfunding—a failed campaign would signal the end of the brand’s relevance. But those concerns were promptly squelched: The $1 million goal was met by the afternoon of day one. In response, Burton filmed an impromptu video to thank supporters. “It’s unbelievable. Or actually, it’s very believable,” he said while fighting back tears. “We are literally changing the world one children’s book at a time.” To Burton, that’s the magic of Kickstarter: Real-time interactions with the community that enabled his movement to become theirs. To further spread the word he reached out to a range of networks cultivated during his career, but millennial donors led the charge, their emotional response rooted in childhood nostalgia. “It’s really indicative of the generation that feels Reading Rainbow had a hand in raising them,” Burton says. “They had a vested interest and a desire to see it go forward.” In total, Reading Rainbow rallied 105,857 backers, obliterating the Kickstarter record for most donors to a single campaign, and raised $5.4 million—not including the $1 million pledge from Family Guy creator Seth MacFarlane, who says he “chainsmoked books” as a kid because of the series. It also spurred a widespread awakening to the power of childhood stories. Burton was converted from crowdfunding skeptic to staunch supporter. “I think it’s a real model for how we get things done going forward. Wouldn’t it be interesting if we did a Kickstarter for the national debt?” He’s not kidding. “Given the opportunity, the people will take matters into their own hands. The Reading Rainbow Kickstarter is a prime example that the right mechanism at the right time with the right idea starts a movement.” —J.K. Nickell

PROP STYLING BY ANTHONY ALTOMARE; WARDROBE STYLING BY JENNIFER LADD; GROOMING BY VICTORIA JACKSON

“The magic of Kickstarter.”

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funded! DASHBOARD

GOAL PLEDGED BACKERS

LESSON 2

Offer sweet rewards. $1 million $5.4 million 105,857 T H E I D E A Free Reading Rainbow access for classrooms in need WOW FAC TO R To fuel his campaign and thank donors, Burton leaned on friends and colleagues from Roots, his first big showbiz role, and Star Trek, in which he played the Visor-wearing Geordi La Forge. Rewards for big donors included meet-ups with Trekkie heroes William Shatner and Patrick Stewart, or first dibs on a signed copy of Burton’s children’s book, The Rhino Who Swallowed a Storm, out this month.

PHOTOGRAPH BY GREGG SEGAL

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CROWDFUNDING CHRONICLES

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Make the old new.

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Jessica Sutherland grew up homeless, so meeting James Ward while volunteering at the Union Rescue Mission in downtown L.A. was a bit like déjà vu. The 19-yearold was accepted into nine colleges while living in the shelter, but his dreams were at risk when grant funds were denied. Sutherland built a Tumblr blog to ask for help and drove traffic to it using Twitter. The story went viral, raising $34,000 in two weeks. “I felt like my son just got drafted into the NBA or something,” Ward’s mom, Sherell, said on The Ellen DeGeneres Show. Sutherland has continued her efforts, establishing the nonprofit Homeless to Higher Ed to assist more students like Ward.

STYLING BY JENNIFER BIGHAM; GROOMING BY MARIA ROMERO; MODELS: AMANDA JARRELL (LENS), SETH BOHLMAN (GRIZ COAT), DYLAN CAMARENA (POPCORN)

Homeless to College: #Inspiring

PHOTOGRAPH BY STEVEN VISNEAU (PETZVAL LENS); ILLUSTRATIONS BY HOLLY WALES

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funded!

$15,000 $15,165 52

LESSON 4

Give kids cardboard.

Famous Oto, a colorful cardboard ice cream truck for kids WOW FAC TO R The food truck trend has arrived in the land of makebelieve. Designer Måns Swanberg brought his idea to Indiegogo after hearing the site’s founder speak at the SXSW festival in Austin, Texas. The project had a little more than $5,000 in funding going into its last day before one backer contributed $10,000 to put his name on every truck. There’s also a smaller version—for cats. $59 for kid size TH E I D E A

LES SON 5

Ignore the experts.

$100,000 $10,266,845 68,929

Pebble E-Paper Watch, a timepiece that syncs with your smartphone WOW FAC T O R Eric Migicovsky first conceived of the concept while studying abroad in Holland. He wanted a way to easily check his smartphone while cycling. Yet Kickstarter’s second-highest grossing campaign began with rejection. “Traditional venture funding sources were not receptive,” Migicovsky says. Pebble’s backers were more than willing to ante up. “A good number of our supporters are members of the Pebble team today.” From $150 THE IDEA

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LESSON 6

$100,000 $701,239 2,358

Reinvent the wheel. T H E I D E A FlyKly Smart Wheel, an electric wheel that fits any bike frame WOW FAC TO R The goal was to make cities more people-friendly, and Kickstarter donors loved the idea of a less sweaty commute. The wheel’s built-in motor helps you pedal for up to 25 miles and tops out at speeds of 15 mph. To connect with supporters, FlyKly embarked on a 10-city tour across the U.S. and Europe. $800

CROWDFUNDING CHRONICLES

$100,000 $251,225 1,758

The sled isn’t cheap, mon.

When Jamaica’s twoman bobsled team qualified for the 2014 Winter Olympics— the first time since 2002—they were short on cash. The skates on their sled were so decrepit they were nearly illegal, but a two-day Tilt campaign earned $129,687 and put them back on course. Donations came from all 50 states and 49 countries. The lovable islanders drew the most attention, but other Olympians turned to crowdfunding too. The site RallyMe was created specifically for athletes, and U.S. ski jumper Lindsey Van raised more than $23,000.

LES SON 7

Connect people to their pets.

Petcube, an interactive, wireless pet cam WOW FAC TO R Web producer Alex Neskin wondered what his dog was up to while he was at work, so he rigged up a webcam to find out. Seeing Rocky bored and lonely inspired the creation of the first Petcube: Neskin mounted a Wi-Ficontrolled laser pointer to the camera so he could play with Rocky from afar. His Kickstarter project goes even further by enabling Petcube users to share online access so friends and family can play too. $199 TH E I D E A

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funded!

$50,000 $1,232,612 21,412

LESSON 8

Listen to your backers. PowerUp 3.0, a smartphone-controlled paper airplane WOW FAC TO R Former fighter pilot Shai Goitein added some oomph to everyone’s favorite classroom distraction by building an attachable electric-propelled motor. His backers tested the prototype and found it wasn’t durable enough, so Goitein made adjustments to improve it. But he says meeting supporters was the best part: “It was the most amazing thing, seeing how proud they were to be part of something.” $50

LESSON 9

TH E I D E A

Don’t underestimate the little things.

$4,000 $221,574 7,459 T H E I D E A Quickey, a key that opens everything except doors WOW FAC TO R Chris Hawker thought of the deceptively simple design five years ago but thought it too small to generate significant revenue. Due to its success, he now aims to launch six crowdfunding campaigns per year. $9

PHOTOGRAPH BY STEVEN VISNEAU (POWERUP 3.O)

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LESSON 10

$2,500 $29,015 180

Give it some teeth.

TH E I D E A Griz Coat, the fiercest outerwear in all the land WOW FAC TO R Brothers Hans and Karl Reichstetter, the self-titled CoHeads of Idiocy for the Buffoonery Factory, first donned faux grizzly coats as a Halloween stunt and then realized there was genuine interest. “It had that awesome sort of shock appeal,” Hans says. Kickstarter confirmed the demand, and they’ve since expanded their product line to include a panda, polar bear, and wolf. $199

CROWDFUNDING CHRONICLES

Evolution of a Potato Salad Revolution

In July, Zack “Danger” Brown used Kickstarter to raise $55,492 from donors in 74 countries for a seemingly mundane project. Here’s how it played out.

1. “Basically, I’m just making potato salad,” Brown wrote. “I haven’t decided what kind yet.” He set a $10 goal. The Internet had bigger plans. Millions visited his page within a week.

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2. Local media picked it up; then it went national. Then global: People in Singapore were suddenly talking potato salad. Jimmy Fallon made jokes. Brown went on Good Morning America, discussed recipes, and then threatened to tackle cohost and former New York Giant Michael Strahan.

3. People got mad. Critics charged he was making a mockery of crowdfunding, that the money could be used for more dignified causes. Give it all to charity! some demanded.

4. Others thought it brilliant. Keep the money! they said. One donor wrote, “Mr. Brown, you earned every penny of this just by giving us all some levity and a break from myriad downers.” Another: “In today’s world, we can certainly use more whimsy and fancy tickling.”

5. Brown got noble. “We set out to redefine what a side dish can be, and together we’re building a movement—probably,” he told backers. He invited everyone to PotatoStock 2014 in his hometown of Columbus, Ohio. Proceeds went toward ending hunger and homelessness.

PHOTOGRAPHS BY STEVEN VISNEAU (GRIZ COAT AND QUINN POPCORN)

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funded!

LESSON 12

Make it accessible. $100,000 $170,034 1,089

$10,000 $27,880 755

LES SON 11

Cook what you’re craving.

Quinn Popcorn, a healthy, microwavable movie companion WOW FAC TO R Days after Kristy Lewis gave birth to her son, Quinn, she and her husband began the quest to bring organic microwave popcorn—in a chemical-free, compostable bag—to market. They turned to Kickstarter for seed money. “Overnight we raised $3,000 from people we didn’t even know because we didn’t want to spam our friends and family,” Lewis says. “That was a huge indicator: Wow, people want this as much as we do.” Several said they were so excited they finally bought a microwave. $5 TH E I D E A

T H E I D E A Romo, a smartphone robot WOW FAC T O R As teenagers, Romotive founders Keller Rinaudo, Peter Seid, and Phu Nguyen loved to tinker with electronics and build their own computers. Now they’re making robotics accessible to the masses. Romo, a programmable, mobile robot that uses a smartphone as its brain, does just that. Their Kickstarter page encouraged hackers to take the robot apart and create new inventions, but even novices can teach it new tricks, like face detection and following moving objects. $129

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SISTER ACT

Betsy Núñez, left, and Emily Núñez Cavness, right.

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funded! $20,000 * $312,161 + 1,553 &

Celebrate victories. LES SON 1 3

But first, prepare like mad. Take it from a young Army officer who used Kickstarter to turn a college epiphany into the fashion startup Sword & Plough.

HE EMAILS WERE always abrupt, the timing erratic. Call me in 15 minutes. Betsy Núñez would crank up her laptop in her Boston apartment and place a Skype call to her sister, 6,631 miles away in Kandahar, Afghanistan. Emily appeared on-screen wearing an olive green Army shirt, the kind of girl who, for kicks, once biked over 18,000-foot peaks in the Himalayas of northern India. Sitting outside on the second-floor balcony of her housing unit—a prefabricated shipping container plunked in the midst of the desert— Emily would whisper to Betsy so as not to wake her bunkmates. If it was daytime in Kandahar, Betsy might see a dust storm barreling across the distant horizon. If night, Emily’s

PHOTOGRAPHY BY BENJAMIN RASMUSSEN

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face would be illuminated by a single fluorescent bulb, headlights of Humvees roving the airfield behind her. The U.S. Army deployed Emily in June of 2013 as an intelligence officer with the 4th Engineer Battalion. Her mission was to locate undetonated IEDs buried beneath the dirt roads her unit patrolled in the remote, mountainous countryside. Emily was one of two officers assigned to the task. The hours were long, and success was measured in casualties among the 700 soldiers in her battalion (there were none). At the same time, she was orchestrating the launch of a startup, Sword & Plough, which recycles surplus military fabric and puts veterans to work. Officer Núñez moonlighted as Núñez, CEO.

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Although Emily wasn’t involved in combat, their online rendezvous never assuaged Betsy’s concerns. “I had never missed anybody as much as when Emily was deployed in Afghanistan,” she says. “Just the nature of being deployed, there are a lot of uncertainties.” Still, they forged ahead. Months of extensive groundwork would result in their becoming the fifth most successful fashion brand on the crowdfunding website Kickstarter. On Skype, Emily would pepper Betsy: Give me the elevator pitch. Try it again. Everything had to be perfect. Occasionally they’d be interrupted. A light would flash in the night sky, and Emily would rush off. Gotta go, bye! She tried to be discreet about why she was slamming her computer shut, about the sirens, about the need to throw on body armor and take cover in the bunker. She didn’t want her family to worry.

MILY WAS THE lone Army ROTC cadet her freshman year at Middlebury College, which didn’t have a program on campus. She drove an hour north to the University of Vermont for ROTC classes and field training each week. Her fatigues and combat boots attracted confused stares whenever she returned. The parking lot was adjacent to the performing arts building, so fellow students assumed she was prepping for a role in the theater. “Soon they realized I really was a cadet,” Emily says. Emily, now 24, and Betsy, 27, were born into a military family. Their father, retired Col. Joseph Núñez, was a career Army man and taught at the U.S. Military Academy at West Point and the U.S. Army War College in Pennsylvania. Growing up, the girls celebrated Thanksgiving with hundreds of soldiers at the mess hall and watched their dad depart early each morning to lead battalion runs. But it wasn’t until high school that

Emily seriously considered joining up herself. “I wanted to know what my dad did when he went to Haiti or Korea,” she says. “What really struck me was how much of his work was about peacekeeping missions—counter-proliferation.” The summer after her sophomore year of college, Emily completed U.S. Army Airborne School at Fort Benning, Georgia. During downtime between parachute jumps, she chatted with enlisted soldiers and learned about the difficulties they faced when transitioning back into the civilian workforce. While the unemployment rate for veterans returning from Iraq and Afghanistan varies from month to month, it has exceeded the overall rate by as much as 50 percent. Their stories stuck with her. “It seemed like such an injustice,” Emily says. In January 2012, in the middle of her senior year, she attended a conference held by the college’s new Center for Social Entrepreneurship, which promotes business ideas with goals beyond profit. Presenters posed the question: How can startups tackle environmental problems or help the underserved? Emily was intrigued. “I wanted to broaden the conversation about the military,” she says. That was

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funded!

the social part. As for the business idea, “I looked around and thought, What is something—a product—that everyone would want? I came up with bags, since everyone in college uses them.” That night, as snow swirled outside her window and the clock approached midnight, she took inventory of her ROTC equipment: a GoreTex bivy, or sleeping bag cover, and a small canvas half-tent, the kind of shelter first used by the Army during the Civil War. She threw into the mix the leather cross-body bag she used to carry books to class. When she placed the bivy over the leather, right away something clicked. It was rugged, stylish, and functional. There was just one problem: Emily was set to graduate and be commissioned as an officer in four months. “I had so much to do that I threw the idea out of my head,” she says. For a week.

ETSY VISITED THE following weekend from Cambridge, Massachusetts, where she was working as a consultant and manager for the study-abroad company Education First. Over salads and beer at a local restaurant, Emily explained her idea, hesitantly at first. “I have this tent. What if we made it into a tote?” she asked. “Or this Gore-Tex bivy: What if it became a small satchel?”

Betsy lit up. “How do we do we make them? Who will make them?” Emily expounded on recycled military fabrics and the potential to alleviate veteran unemployment with manufacturing jobs. They jotted notes on napkins, logged ideas on their iPhones, and went to Emily’s apartment to sketch on paper. Apparel design was in their blood. Their grandmother was a self-taught clothing designer. As a young woman, she frequented Saks Fifth Avenue in New York City, turning clothes inside out to study the patterns so she could replicate them at home. Their mother, Judy, had sewn her own couture-inspired clothing in addition to glassblowing and other creative endeavors. “I think they inspired us, maybe even subconsciously,” Betsy says. Soon they had a rough blueprint. They also had a place to showcase their fledgling idea. The Center for Social Entrepreneurship was holding its first business plan competition one week later. Emily had little business experience, so she sought advice from her boyfriend, Cully Cavness, a fellow Middlebury student with an interest in entrepreneurship. She then spent a week perfecting the presentation. “That was the only time I ever felt really nervous or scared,” she says. She came armed with pictures from Airborne School and statistics that demonstrated the annual

BIRTH OF A BAG

The first tote was eight months in the making. Now their collection spans six bags, including the Urban Ruck.

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funded! amount of military waste, and also laid out her vision to improve civilian-military relations with a product that fosters conversation. The judges awarded her first prize and a $3,000 grant. There, she also earned a few key supporters: former CEO of Hasbro Toys Alan Hassenfeld and former president of Save the Children Charles MacCormack. Encouraged, she applied for a spot in the Dell Social Innovation Lab, a six-week social entrepreneurship incubator in Kingston, Massachusetts, that accepted 16 or so fellows each year from around the world. (The program no longer exists, but its founders have started a similar venture through the Penn Social Impact House in Philadelphia.) She got in, and her ROTC adviser helped her postpone Military Intelligence School. At the Lab, Emily stumbled upon the company’s name, Sword & Plough, when a mentor mentioned a verse from the book of Isaiah: “They will beat their swords into ploughshares.” It captured perfectly the notion of converting military technologies into a tool that cultivates peace.

JOB TRAINING

For Emily, S&P was a “creative outlet” from the stress of deployment.

LTHOUGH CROWDFUNDING websites appeared for the first time a decade ago, the practice goes back more than a century. In 1884 Joseph Pulitzer used his newspaper, the New York World, to attract 125,000 donors and raise a total of $100,000 to complete the construction of the Statue of Liberty. The Chicago Tribune credits

the first Web-based crowdfunding to fans of the British rock band Marillion; in 1997, they underwrote their band’s entire $60,000 U.S. tour. The first formal crowdfunding site, ArtistShare, went live in 2003, raising money for musicians, filmmakers, and other artists. Several other sites followed, including music site SellaBand, the internationally based Indiegogo, and the medical fundraising site GiveForward. Today, hundreds of platforms compete for donors. One day at the Dell Lab, Emily and Betsy sat next to a young MIT grad, Kevin Rustagi, who used Kickstarter to successfully fund his company, Ministry of Supply, which makes shirts and pants with the body temperature–regulating materials used in NASA spacesuits. Rustagi encouraged them to use Kickstarter, but he also pointed to a critical element the sisters were missing: a product. He estimated that a quarter of entrepreneurs never reach the point of manufacturing a physical good. The Lab was holding a celebratory, end-of-term pitch session a week later, and Emily decided they needed a real bag to show. She called her mother, Judy, at home in Carlisle, Pennsylvania, and begged her to make a prototype in time. Judy already had a half-tent from her husband’s Army days, along with Emily’s pattern, but her old machine couldn’t punch through the thick layers of canvas and leather. She took it to Blue Mountain Harness & Shoe in a nearby farming community, and the first Sword & Plough tote was sewn and shipped just in time for Betsy to rush it down from Cambridge. They passed it around to a wowed audience. Now it was real.

HREE WEEKS LATER Emily reported for officer intelligence school at Fort Huachuca, Arizona. Betsy was still working full-time in Cambridge, and for several months they used every spare minute to sketch designs for new bags, call potential manufacturers and suppliers, and email questions to mentors. Little by little the signature tote, with its streamlined layering of green and khaki canvas, was perfected. Emily graduated and moved to Denver in January 2013, and soon thereafter Betsy left her job to become Sword & Plough’s first full-time staffer. Emily’s boyfriend, Cully, proposed to her (they were married this July) and joined the sisters as the company’s third partner. Another Middlebury grad, Haik Kavookjian, became the fourth. The youngest Núñez sibling, Thomas, worked

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YOUR TRIP BEGINS HERE

Mount Magazine near Havana

#VisitArkansas

Find America’s best fall color destination in The Natural State. The famous scenic beauty of Arkansas truly reaches its peak in fall, when you can tour historic homes, inspiring museums, exciting trails and more — all fueled by authentic regional cuisine and unique entertainment. ORDER YOUR FREE VACATION PLANNING KIT AT ARKANSAS.COM OR CALL 1-800-NATURAL.

Horseshoe Canyon Ranch, Jasper > Hemingway-Pfeiffer Museum, Piggott > near the Buffalo National River > Ohio Club, Hot Springs > Bill Clark Wetlands, Clinton Presidential Park, Little Rock

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funded!

FASHION FORWARD

With a new line and a new office, it seems S&P has it in the bag.

as an intern. The Kickstarter launch was set for April 15, and they decided on a $20,000 goal. They were already generating media buzz, and they amplified their reach with a social media blitz. After winning first place in the Harvard Business School’s Pitch for Change Competition, a Bloomberg Businessweek web post drove several hundred people to Sword & Plough’s Facebook page, which featured a countdown to the Kickstarter launch. A feature story on Inc.com generated further interest. On the morning of April 15, the whole crew gathered in the Núñez family living room in Pennsylvania. Together they counted down and pushed the launch button. Then they waited. For several minutes, nothing. “We were kind of like, ‘Aww,’” says Emily. But then a college friend made the first pledge. Almost instantly, more flooded in. Judy had purchased several confetti cannons and began launching them at the computer. Within two hours, they reached their $20,000 goal, and by day’s end they had raised $53,000. The monthlong campaign, which concluded 16 months after the sisters first sketched ideas on restaurant napkins, earned a total of $312,161.

HE REAL WORK was only beginning. When Emily returned from Afghanistan in January of this year and settled in Fort Carson, Colorado, Sword & Plough opened an office in Denver. They’ve teamed up with American manufacturers sharing similar ideals, and Sword & Plough currently supports jobs for 36 veterans. Ten percent of profits go to organizations that help vets make the adjustment to civilian life, such as Got Your 6. Last month they launched another bag line in Coast Guard blue. But for Emily and Betsy, success is gauged by the pile of letters from the community they aimed to reach from the beginning: soldiers, veterans, and families that have lost loved ones in battle. “They bring tears to our eyes,” Betsy says. One letter came from Andy Burleigh, a Vietnam vet who sent a thank-you package “in memory of two roommates from helicopter flight school that did not come home, and a double handful of classmates who did not return.” He signed off: “Keep your head down, your powder dry, and come home safe.” The sisters are still learning. While Emily was overseas, Betsy and Thomas attended MassChallenge, a four-month startup academy that concluded with an awards ceremony in Boston last October. Their mother and grandmother flew in, along with Cully and Haik. Attendance exceeded 1,500. It was 3 a.m. in Kandahar, and Emily, wearing fatigues, was up watching the whole thing thanks to Cully, who was broadcasting the event on his iPhone using FaceTime. Aasif Mandvi, a correspondent for The Daily Show with Jon Stewart, emceed the event and roused knowing laughter. “Everybody’s on Kickstarter now, and I don’t understand this. It used to be embarrassing to ask your friends for money.” When Sword & Plough was named the winner of a $50,000 prize, Cully brought Emily onstage with him but slipped the phone in his pocket when a potential investor approached. After his 10-minute pitch, he heard a faint squeaking noise emanating from his pocket and remembered that Emily was still on the line. She was there the whole time. Tracy Ross is the author of The Source of All Things. She used Tilt to fund a research trip to Nepal for an upcoming book. Her last story for this magazine, “The Carousel of Happiness,” appeared in the May issue.

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Your Adventure In

Dallas

WALK THIS WAY

Get There

Essential info for planning your trip

Fly Here Dallas Love Field Airport (DAL) dallas-lovefield.com Get Around DART (Dallas Area Rapid Transit) offers bus and light-rail service throughout Dallas and nearby cities. Get from Uptown to downtown on McKinney Avenueâ&#x20AC;&#x2122;s free trolleys. dart.org, mata.org

PHOTOGRAPHY xxxxxxxxxxxxxx

Klyde Warren Park connects Uptown to downtown.

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BY AMANDA GLEASON PHOTOGRAPHY BY KELSEY FOSTER

A city that attracts scores of business travelers also leaves plenty to explore off the clock. For starters: Outstanding food, ample green space, and a wealth of public art. Before sharing our favorite spots, we want to learn more about you. So, are you an...

Urban Explorer PA G E 8 6

Outdoor Adventurer PA G E 8 8

Foodie

PA G E 9 0

Arts Enthusiast PA G E 92

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Adventure In Dallas JOINT EFFORT

History and technology collide at the Perot Museum.

Built to Last

Architecture worth exploring Fair Park The nation’s largest collection of expositionstyle Art Deco architecture can be found here. Explore it during the state fair, through October 19. fairpark.org Reunion Tower This 50-story icon is topped with a web-like dome, home to an observation deck and a Wolfgang Puck restaurant. reuniontower. com Dallas Arts District See more buildings designed by Pritzker Prize winners in one contigious location than anywhere else in the world. thedallasarts district.org

Deliberately off-kilter and topped by a green roof of native Texas grasses, the eye-catching exterior is the first marvel you’ll encounter at the Perot Museum of Nature and Science. (The building is working on three green-building certifications, including LEED.) Inside, 11 exhibition halls span five levels. Among the highlights: a 55-foot-long running wall, where you can race a moving image of a cheetah in real-time, and an 85-foot replica of an Alamosaurus, the world’s only complete skeleton of the dinosaur. perotmuseum.org

Storied Stops

Four venues brimming with history

Sixth Floor Museum Trace the life of President John F. Kennedy from childhood to assassination, which evidence suggests was carried out from the sixth floor of this building. jfk.org

George W. Bush Presidential Center This presidential library and museum includes a moving exhibit detailing the events of September 11, 2001. bushcenter.org

Granada Theater Built in 1946 as a movie house, this Art Deco concert hall now sets the stage for musicians like the Black Keys. granadatheater.com

Dallas Heritage Village Stroll through a blacksmith shop, saloon, and nearly 30 other buildings from the city’s early years at this living history museum. dallasheritagevillage.org

PHOTOGRAPHY COURTESY OF DCVB (SIXTH FLOOR, BUSH LIBRARY), BILL ELLISON (GRANADA THEATER), AND DALLAS HERITAGE VILLAGE

Study Worldly Wonders

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ZIP TO YOUR TRIP

TAKE DART

TO LOVE FIELD It’s simple. Take DART’s Light Rail to Inwood/ Love Field Station, then take a quick shuttle directly to Dallas Love Field for all your new Southwest destinations.

Trip planning and easy payment with GoPass.

Questions? Call DART Customer Information at 214.979.1111 or visit DART.org.

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Adventure In Dallas

Go Alfresco

Three more outdoor escapes

EXTRA MILES

Connect to another cycling trail, the Santa Fe, via the lake path.

Get Some Fresh Air

White Rock Lake was constructed in 1911 as a water source for Dallas. Today, it’s the city’s most serene spot for cycling, running, and walking. Spanning more than 1,000 acres in East Dallas, this lush respite is ringed by a 9-mile asphalt loop. Since only nonmotorized boats are allowed on the lake, calm waters beckon canoers, kayakers, and stand-up paddleboarders. Rent a watercraft at White Rock Paddle Company. dallasparks.org, whiterockpaddle.com

Make a Move The best spots to hike, bike, and jog

Dallas Farmers Market A portion of this local fixture reopened in August after a five-month renovation. The highlight? A stage for live music and chef demonstrations. dallasfarmersmarket.org

Trinity River Audubon Center An elevated path winds through prairie, wetland, and forest habitats at this peaceful nature preserve. trinity river.audubon.org

Trinity Skyline Trail This nearly 5-mile stretch along the Trinity River debuted in June and offers stellar downtown views. trinityrivercorridor.com Katy Trail Parts of this path—which runs from Victory Park to Knox-Henderson— are made of recycled rubber, a boon for runners. katytraildallas.org Oak Cliff Nature Preserve Take the DART Red Line to Westmoreland Station, and discover 8 miles of mountain-biking terrain. texaslandconservancy.org

PHOTOGRAPHY COURTESY OF DCVB (KLYDE WARREN, FARMERS MARKET), AND SEAN FITZGERALD (TRINITY AUDUBON)

Klyde Warren Park This new, buzzing expanse, built atop a downtown freeway, hosts food trucks, fitness classes, and musical performances. klydewarrenpark.org

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Adventure In Dallas When In Texas

Sink your teeth into the city’s best ’cue Pecan Lodge What began as a catering company out of the back of a pickup truck has exploded into the holy grail of barbecue in Dallas. Get there early. pecanlodge.com

Lockhart Smokehouse Here you’ll find sausage shipped from the legendary Kreuz Market in Lockhart, Texas, served on crumpled butcher paper. lockhartsmokehouse.com

The Slow Bone Besides the ribs, the prime attractions here are the sides and desserts. Think sweet potato casserole, cornbread pudding, and silky sweet-tea pie. slowbone.com

Smoke With dishes like coffee-cured brisket and smoked pork chops, chef Tim Byres brings high style to smoked meat. smokerestaurant.com

What’s Brewing

GOOD EGG

Our favorite local craft beers

Mosaic IPA Named for the hops variety used in it, this strong and smooth IPA from Community Beer Company goes down easy. community beer.com Velvet Hammer This Imperial Red Ale, with hints of caramel and brown sugar, is the crown jewel of Peticolas Brewing Company. peticolas brewing.com The Temptress Lakewood Brewing Company’s imperial milk stout possesses a full body and rich chocolate flavor. lakewood brewing.com

Sample Innovative Eats

Looking for the cutting edge of Dallas’ culinary scene? You’ll find it in a former truck terminal just over the Trinity River from downtown. By funding fledgling restaurant concepts, Trinity Groves gives up-and-coming chefs a stage on which to show off their talent. Choose from 13 venues slinging everything from lobster corn dogs (Resto Gastro Bistro) to bacon toffee (Kate Weiser Chocolate). The catch? Each has 18 months to prove their success before they either secure a spot or clear out for the next big thing. trinitygroves.com

PHOTOGRAPHY COURTESY OF DAVID HALE SMITH (PECAN LODGE), LOCKHART SMOKEHOUSE, THE SLOW BONE, AND SMOKE

Duck-fat fried rice at Chino Chinatown.

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Ask for one of these great brands from

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Adventure In Dallas Sleep On It

Book a room at one of these art-filled hotels

The Joule This posh spot’s sculpture garden touts Tony Tasset’s 30-foot “Eye.” Inside, ogle works by other contemporary artists. thejouledallas.com Omni Dallas Hotel On-site kiosks allow you to request works directly from the local artists behind this hotel’s 6,500 pieces of city-themed artwork. omnihotels.com Hotel ZaZa On October 22, photos by Lithuanian artist and filmmaker Jonas Mekas are revealed at this Uptown hotel’s art house. hotelzaza.com

In Good Shape Three standout spots to seek inspiration

NorthPark Center Mark di Suvero’s “Ad Astra” commands an atrium in this high-end mall. Also on display: works from Frank Stella and Andy Warhol. northparkcenter.com BRIGHT SIDE

Murals liven up Deep Ellum.

Explore Urban Art

To get to Dallas’ most artistically vibrant neighborhood, take the DART Green Line to the Deep Ellum station. Here, kaleidoscopic murals beautify aging brick exteriors, and striking sculptures transform streetscapes. Tour this creative hotbed with one of the area’s most respected graffiti artists, Jerod “DTOX” Davies, who crams as much backstory on the local aerosol art scene as he can into an hour, followed by a spray-paint stenciling class at his studio. dart.org, thejerod.com

Kettle Art Gallery A creative space run by volunteering artists, this Deep Ellum gallery shines a light on emerging local talent. kettleart.com

PHOTOGRAPHY COURTESY OF NASHER SCULPTURE CENTER, DCVB (NORTHPARK), AND ALEXANDRA OLIVIA (KETTLE ART GALLERY)

Nasher Sculpture Center More than 300 sculptures, including Joan Miró’s “Moonbird,” rise above the grassy grounds of this modern-art mecca’s garden. nasher sculpturecenter.org

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THE MAN. THE STORY. THE LEGACY. Fifty Years. Thousands of Stories. An event that forever lives in the memory of a nation and the world. The Sixth Floor Museum at Dealey Plaza chronicles the assassination and legacy of President John F. Kennedy, interpreting and presenting contemporary culture within the context of presidential history. Visit and discover President Kennedy’s enduring influence. Mon, Noon – 6 p.m.; Tues-Sun, 10 a.m. – 6 p.m. Open daily except Thanksgiving and Christmas.

ADD YOUR STORY TO THE ORAL HISTORY COLLECTION

If you have a recollection of the assassination or other historic events of the early 1960s, contact us at oralhistory@jfk.org. And when in Dallas, we invite you to come hear for yourself.

411 Elm Street | Dallas, TX 75202 | 214.747.6660 Dallas Times Herald Collection / The Sixth Floor Museum at Dealey Plaza

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BUSINESS PROMOTIONAL SERIES

FOCUS ON FRANCHISES

More people than ever are taking a shot at owning their own business.

Franchises BY BRIAN KEAGY

The dream is one many of us share—owning our own business and holding future successes, both professional and personal, in our hands. The reasons we don’t take that next big step can feel overwhelming, but the built-in advantages a franchise offers may just rekindle that entrepreneurial spirit. 94 SOUTHWEST OCTOBER 2014

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N A M E D I N E N T R E P R E N E U R M AG A Z I N E ’S 2 0 1 4 TO P 1 0 C AT E G O R I E S I N F R A N C H I S I N G

Photo by Rob Ayres, Ayres Creative

LunchBOX (A WAXING SALON):

The Naked

Truth

FOUNDER + CEO DEBI LANE TALKS ABOUT WHY THE FULL-SERVICE SPEEDWAXING SALON IS ATTRACTING HEAVY HITTERS IN THE FRANCHISE INDUSTRY

WHEN DEBI LANE took her chic-and-cheeky wax-only salon concept from a private business to the franchise arena, she had a feeling about the kinds of people who would be buying them. She envisioned bright, confident women opening up their own LunchBOX (A WAXING SALON) in thriving, progressive communities. The first two franchisees confirmed her notion, as areas in Idaho and Oregon sold quickly, one to a woman with decades of salon experience and the other to the former director of women’s services at Portland State University. And just as Lane suspected, these women opened their doors, the guests came, and the dreams of these dynamic, driven new business owners became reality.

“A clean and chic place with a modern and playful vibe that’s dedicated to nothing but someone’s comfort and waxing needs makes sense for consumers and business owners,” Lane said. “It’s the smartest business move I’ve ever made.”

But then something Lane hadn’t predicted happened – and it was really, really good. Over the next several months, this fledgling franchise began to attract heavy hitters – the kinds of people who have enjoyed tremendous success as franchisees of huge, international brands. We’re talking the kinds of places that attract millions of people each year with have-it-your way hamburgers and the cult appeal of drive-in ice. And now they are joining LunchBOX, which in a year, has inked deals for more than 60 salons in 11 states from coast to coast – and is continuing its strategic growth into key markets.

So the question is, why are these savvy entrepreneurs getting behind the LunchBOX brand? “There are a host of things we bring, and together, they tell a compelling story and paint an incredibly bright future,” said Lane, who opened the first LunchBOX salon in 2010 when she realized waxing was increasing in popularity but was still generally an after-thought at salons. “We believe in doing one thing, and doing it extremely well. Behind our expertly trained waxologists, thoughtfully designed salons and specially formulated products is a knowledgeable, energetic team that guides each LunchBOX franchisee every step of the way.” A strong, growing industry as well as a virtually untapped emerging demographic adds to the appeal. The personal waxing industry is in the growth stage of its industry life cycle and is projected to grow at an average annual rate of 3.5 percent through 2017, according to a report from IBISWorld. The target market is expanding as women from teens to Baby Boomers integrate waxing into their regular beauty regimen. Complementing that healthy and loyal base are men who are happily hopping on the hairless bandwagon, too. More than 30 percent of men care about down there – a la “manscaping” – according to the Skin Health Alliance. And by other counts, these numbers seems conservative. An askmen.com survey polled 1,000 men, and a staggering 95 percent said manscaping is part of their regular regimen. Although about half of the services booked at LunchBOX are Brazilians (and the eyebrow-raising logo boasts a woman toting a carefully placed lunchbox), the salons cater to men as well as women and offers a full menu of waxing services – from bottoms to brows, chins to chests – a little (like ears) or a lot (from tip to tail). LunchBOX (A WAXING SALON) has currently sold or is operating salons in Arizona, California, Colorado, Florida, Idaho, Georgia, Nevada, New Jersey, Oregon, Texas and Utah. LunchBOX is seeking qualified franchisees to own salons in affluent, progressive communities in 30 states. For more information, visit lunchboxfranchise.com. Contact Information: franchise@lunchboxwax.com lunchboxfranchise.com 104 S. Capitol Blvd., Boise, ID 83702 866-333-9163

*This is not an offer to sell or solicitation of an offer to buy. Offers are only made in states where we have complied with applicable law and an offer to sell or a solicitation of any offer to buy a franchise shall be made solely by a Franchise Disclosure Document. All financial information is as shown in Section 19 of the FDD to be disclosed to potential franchisees during the awarding process.

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BUSINESS PROMOTIONAL SERIES

FOCUS ON FRANCHISES

The Cleaning Authority has been providing residential cleaning services for more than 30 years.

A GUIDE TO BUYING A FRANCHISE

According to research findings released in early 2014 by the International Franchise Association Educational Foundation, more and more aspiring business owners are taking a shot at their dream. Franchise Business Economic Outlook for 2014 reported that measurable growth in franchise establishments, output, and contributions to U.S. gross domestic product will surpass those same metrics from 2013. This continues the trend that has seen the nation’s franchise systems grow by 43 percent over more than a decade, according to research firm FRANData. (There are now more than 3,581 systems in operation.) In other words, there’s never been a better time to explore a life-changing franchise opportunity. A healthy, recurring return on investment and the ability to create a professional life with flexibility

and free time are two of the most desirable aspects of owning a successful franchise. Companies like The Cleaning Authority, which was founded in 1977 and now has more than 180 individual franchise owners in the U.S., have made it even easier by creating a unique business model backed by thorough training and sophisticated support systems that simplify their services. The Cleaning Authority’s custom software program provides a logical approach to building operations, while a direct marketing program helps franchisees target potential customers in every franchise territory backed by market research. Their ability to leverage the fundamental resources provided by most franchises—sophisticated systems and ongoing support from day one—helps establish a rocksolid foundation that allows you

The Federal Trade Commission has prepared a list of questions to consider when looking for the franchise opportunity best suited to your budget, experience, and goals. • How long has the franchisor been in business? • How many franchised outlets exist? Where are they? • What is the initial franchise fee? What additional startup costs can you expect? Are there continuing royalty payments? How much? What do other franchisees pay? • What management, technical, and other support does the franchisor offer? • What controls does the franchisor impose?

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We’re looking for a few good-hearted entrepreneurs. Join a unique franchise that talks about love, the purpose of life and has an equally strong focus on bottom-line profit.

Receive substantial rewards for your heart and for your wallet. • Help seniors live independently in their own homes by matching them with other loving, caring, compassionate seniors. • Provide non-medical services such as light housekeeping, grocery shopping and companion care. • Serve one of the fastest growing groups – the Boomers, and the neediest – Seniors. • Easy startup backed by our experience in management and marketing expertise. • Be part of a strong community of like-minded social entrepreneurs.

Discover a great franchise partnership. E-mail us or call us today! opportunities@seniorshelpingseniors.com 610-858-2556 www.seniorshelpingseniors.com ©2014 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc.

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BE YOUR OWN BOSS

JOIN MOSQUITO JOE TO HELP MAKE OUTSIDE FUN AGAIN. for • Demand eliminating outdoor pests is on the rise!

revenue • Recurring stream and a service

that is high in demand

as a stand-alone • Great business or complement to an existing business

franchise fee • Lowest in the industry

855-JOIN-JOE MOSQUITOJOE FRANCHISE.COM

BUSINESS PROMOTIONAL SERIES

to concentrate on what you do best: providing superior service to your customers. The $46 billion (and growing) cleaning services industry provides an exceptional opportunity to break into a growth industry, while The Cleaning Authority’s dedication to going green with the use of Green Seal Certified® house-cleaning products is another driver for attracting customers. The combination has resulted in a franchise that has both an understanding of what it takes to satisfy a customer’s needs, and also how to retain them for repeat business. It’s clear that opting into a growing industry can increase the viability of a franchise. For instance, in 2010 the U.S. Census Bureau reported the largest number and proportion of people ages 65 and older in all of U.S. Census history—40.3 million, or 13 percent of the overall population—meaning franchise opportunities in senior care deserve a thorough examination. Seniors Helping Seniors provides senior in-home care with a twist, welcoming franchise owners who have reached the point in their lives where money is just one consideration—the ability to give back to their communities by providing care to their peers plays an equal part. Their unique formula, which emphasizes helping others, is one reason

Mosquito control services are in high demand.

Kiran and Philip Yocom co-founded Seniors Helping Seniors in 1998.

the company has established more than 240 franchises in 38 states and two countries since launching in 1998. Creating a community that wants to help has truly driven the evolution of the Seniors Helping Seniors franchise. In addition, a deep love for what you do can provide a compelling case for entering into a franchise. “When our franchise partners put their head on their pillows at night, they can feel very good about their day,” says Kiran Yocom, the company’s chairwoman and co-founder. Regular reports about the dangers of insect-borne illness have created another flourishing industry that provides an ongoing and indispensable service for those of us who like to enjoy the outdoors—a proven mosquito control solution, delivered by Mosquito Joe. The goal? Making outside fun again, which for many homeowners is a worthy investment to keep their family protected and healthy. No experience is necessary with Mosquito Joe’s comprehensive franchise training program, and a corporate support staff provides ongoing aid while the proven system takes out guesswork in the high-growth market. “Many of those who inquire about Mosquito Joe are surprised by how simple an operation it is,” says Angela Zerda, the company’s director of marketing. “It requires limited staff and works great for an owner-operator or an absentee owner set-up. You don’t need pest control experience to get started or even small business experience. We provide all the training and systems for you to get out there and serve your community and let people enjoy their yards again.”

The filing of an application for registration of an offering prospectus or the acceptance and filing thereof by the New York Department of Law as required by New York law does not constitute approval of the offering or the sale of such franchise by the New York Department of Law or the Attorney General of New York. Minnesota Registration #F-7090 © Mosquito Joe Franchising, LLC | 349 Southport Cir, Ste 106 | VA Beach, VA 23452

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BUSINESS PROMOTIONAL SERIES

As the more than $7 billion beauty industry continues to thrive, LunchBOX is offering a unique opportunity to break into the personal waxing sector. Their message—that smooth skin is in—has found increasing resonance in a growing market. In fact, LunchBOX salons are expanding their target audience beyond just women to include baby boomers, teens, and even men. Setting up shop in affluent, vibrant shopping districts, their salons work to establish an alluring, energetic vibe. With nearly two decades in the salon industry, company founder and CEO Debi Lane knows the importance of a comfortable, quick waxing experience and the value of creating a boutique, quality visit for every guest. LunchBOX salon owners receive a complete business that will be up and running an average of 120 days after the agreement is inked. Collaboration with franchisees is encouraged every step of the way, which has allowed the

LunchBOX salons offer flawless speed-wax services.

company’s systems to be fine-tuned in rapid fashion. “The immediacy is phenomenal,” says Bridge D’Urso, who opened the first Oregon LunchBOX in Portland’s Pearl District this past July. “Within two months, we’ve built a healthy and loyal clientele. We’re selling more products than we

imagined, and to see our waxologists this busy so early just makes me happy and fulfilled.” Happy and fulfilled—reachable goals for aspiring business owners everywhere looking to make a change. Owning a franchise just might be the vehicle that gets you there.

Building a successful business in childcare. Building a better life and a better community. Before owning a Kiddie Academy franchise, Katie and Larry Moore were up-and-coming business professionals. Katie brings more than 10 years of experience working for a large payroll corporation while Larry remains a prominent player at the Chicago Board of Trade. As the parents of two children, they struggled to find a satisfactory

daycare in the area. It was during their search that they decided to embark on a lifelong dream of owning a business. The Moores fell in love with Kiddie Academy, as they believe the franchise possesses all of the qualities they were looking for: caring teachers, a fun atmosphere and a strong curriculum. The Moores revel in their new found sense of purpose in owning a Kiddie Academy franchise. Their children have also seen the perks of their parent’s new business. They’re making lots of new friends and learning essential life skills, all while under the care of their parents! Knowing their children and community are receiving the best education and child care possible has proved to be the biggest benefit of them all.

Kiddie Academy of Bolingbrook Classroom

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Katie and Larry Moore Kiddie Academy of Bolingbrook, Illinois

The Moores are so happy with their academy in Bolingbrook, Illinois that they recently signed an agreement to open a second. Learn about Kiddie Academy at www.FranchiseKA.com or by calling 410-777-5352.

WITH KIDDIE ACA DEMY, YOUR DRE AM S C AN BE REALI ZED.

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Automatic check-ins. Automatic smiles. With EarlyBird Check-in,ÂŽ * you wonâ&#x20AC;&#x2122;t have to lift a finger. We will automatically check you in and assign your boarding position before general check-in time. That means a better boarding position and improved overhead bin space. All thatâ&#x20AC;&#x2122;s left to do is enjoy your flight. *Customer must retrieve boarding pas pa s and be present in the gate area ten minutes prior to departure or reservationss may be cancelled. Purchasers are automatically checked in 36 hours in n advance and can obtain their boarding positions within 24 hours.

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HEALTH PROMOTIONAL SERIES

FOCUS ON WOMEN’S HEALTH

Informed health care decisions will help you maintain a healthy mind, body and spirit.

Women’s Health BY BRIAN KEAGY

With more women than ever managing full-time jobs and families, a woman’s role today is a far cry from what it once was. But a successful, happy life begins with your well-being. Read on for our guide to handling women’s health challenges effectively and efficiently. OCTOBER 2014 SOUTHWEST

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A doctor who understands a woman’s physiology is key to maintaining good health.

FOCUS ON WOMEN’S HEALTH

Houston Methodist’s doctors, nurses, and staff are wellversed in the latest women’s health trends, diagnoses, technologies, and treatments. CUSTOMIZED CARE A woman’s health can benefit from having access to doctors who understand their complex physiology. Houston Methodist is dedicated to every woman’s complete well-being through all stages of life, offering general wellness and treatment programs tailored specifically to women. Specialists across six hospitals in the Greater Houston area cover the gamut of complex medical concerns, including gynecology, urology, pregnancy and childbirth, mammograms, osteoporosis prevention and detection, menopause management, breast cancer diagnosis and treatment, heart care, weight management programs, orthopedics and other specialty areas. Houston Methodist’s doctors, nurses and staff are well-versed in the latest women’s health trends, diagnoses, technologies and treatments. “We’re dedicated to helping women live a full and healthy life by providing preventive and wellness care and, when necessary, the most advanced technology and specialty services anywhere,” says Dr. Alan Kaplan, chairman

TEST-TAKING

Women face a number of specific health issues that require a full battery of recommended screening tests. The Office on Women’s Health recommends the following for women at various stages in life:

• Blood pressure • Bone mineral density • Breast cancer • Cervical cancer • Chlamydia • Cholesterol • Colorectal cancer • Diabetes • Gonorrhea • HIV • Syphilis

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BREAST CANCER

I HAD.

IS WHAT AND, WHAT

I SURVIVED. Audrey Allen Breast Cancer Survivor

“My multi-disciplinary care team developed a personalized treatment plan just for me.” When Audrey was diagnosed with breast cancer, she was devastated. Like many newly diagnosed people, she went online, exploring every breast cancer treatment solution. But she couldn’t find exactly what she wanted. She had heard about Cancer Treatment Centers of America® and our unique treatment model. With over three decades of experience in treating complex and advanced-stage cancer, we were the cancer hospital Audrey was looking for. Within a few days Audrey and her care team developed a personalized treatment plan combining leading-edge conventional treatments with scientifically-based supportive therapies. Audrey opted for Brachytherapy, a more advanced form of radiation. And with the help of her dietician and naturopathic doctor, she was able to reduce side effects and stay strong during her treatment. Eight years later, Audrey is confident she made the right decision in going to Cancer Treatment Centers of America. Her husband, children and grandchildren are, too. Read more about Audrey’s treatment and life after breast cancer at cancercenter.com/audrey.

If you or a loved one has been diagnosed with advanced-stage or complex cancer, call 1-800-595-5515 or visit us at cancercenter.com. Appointments available now.

Atlanta • Chicago • Philadelphia • Phoenix • Tulsa

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HEALTH PROMOTIONAL SERIES

FOCUS ON WOMEN’S HEALTH

Dr. Sami Kilic at work at a robotic surgery console.

Hysterectomy is the second most common surgery worldwide. One of every three women will eventually need a hysterectomy. of Houston Methodist’s Department of Obstetrics and Gynecology. “And we’re committed to educating and providing them with the latest health information and trends so they are empowered to make informed decisions.” MEDICAL ADVANCEMENTS A generation ago, it was typical medical practice for doctors to recommend hysterectomy as a matter of course for patients who had problematic periods—no matter how young they were—if they had finished having children. “Today we now understand the importance of leaving the female organs intact when possible, especially the ovaries, which continue to produce hormones even

after menopause—something a generation ago we didn’t realize,” says University of Texas Medical Branch at Galveston’s Dr. Sami Kilic, one of the world’s foremost experts in robotic gynecological surgery. “Ovarian cancer is in fact quite rare, with a strong association of origination in the fallopian tubes, which we can remove while leaving the ovaries in place.” Hysterectomy is still the second most common surgery worldwide. One of every three women will eventually need a hysterectomy. For these, Dr. Kilic recommends a groundbreaking new minimally invasive option in which one incision is made in a woman’s naval. The surgery is conducted with robotic instruments and a

PREGNANT? GET MOVING! The word has gotten out in recent years — it’s okay, and actually downright healthy, to exercise while you’re pregnant. Overcoming the fear of injuring your baby or yourself by working out can produce a number of tangible benefits, according to the Mayo Clinic: 1) Helping ease or prevent back pain and other aches 2) Elevating your mood and energy 3) Aiding in better sleep 4) Warding off excess weight 5) Adding muscle strength and stamina

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THE MOST AGGRESSIVE TREATMENT FOR THE MOST AGGRESSIVE BREAST CANCER. THAT’S THE DIFFERENCE BETWEEN PRACTICING MEDICINE AND LEADING IT. At Houston Methodist, we provide the only program in Texas dedicated to treating triple negative breast cancer, the most deadly form of the disease. By studying the DNA of each patient’s tumor, we are able to pinpoint the genetic mutation causing the cancer to grow, to then match it with the most effective drug available. Giving triple negative breast cancer patients not just a personalized treatment plan, but the hope for recovery.

For more information, call 877.790.DOCS (3627). houstonmethodist.org/usa

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FOCUS ON WOMEN’S HEALTH

HEALTH PROMOTIONAL SERIES

DO IT YOURSELF

Genetic testing identifies changes in chromosomes, genes, or proteins.

camera, and then the excised uterus is gently pulled out through the woman’s vagina. It leaves no visible scar. Kilic is a pioneer of this “single-port” technique. For more information about the procedure, visit utmbhealth.com. SURPRISING SCIENCE Genetic testing has increasingly been used as a tool to identify harmful changes in either one of the two breast cancer susceptibility genes—BRCA1 and BRCA2. Women who are likely to have an inherited mutation, based on personal or family history, may be at a greater risk of developing a cancer that has been passed through a family line. Breast cancer affects one in eight women, making BRCA genetic testing a viable option for women whose mother and/or sisters have been diagnosed with

Knowing your risk is critical because it empowers your family to take preventative measures. breast or ovarian cancer. Dr. Michael Kayser, Clinical Geneticist at Cancer Treatment Centers of America in Tulsa, reports clinical developments in BRCA testing that indicate a link between cancers of the prostate, pancreas, breasts, and ovaries. “Traditionally, the medical community believed that the risk for breast or ovarian cancer lied solely on the mother’s

The American Cancer Society has established several guidelines aimed at improving the odds of detecting breast cancer at an early stage and implementing successful treatment. One option is a breast self-exam for women starting in their 20s. While there are limitations to this method of detection, studies have shown it does play a role in identifying breast cancer. Perform a BSE on at least a semiregular basis to familiarize yourself with the way your breasts regularly look and feel. A woman’s BSE technique should also be reviewed and approved by a physician. The goal is to report noticeable changes to a doctor or nurse as soon as they’re detected.

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See Spot fly. Your best friend is trying to tell you something. With Southwest Airlines® pet fares, you can bring your small dog or cat with you in the cabin on your next flight. Plus you’ll be enjoying one of the lowest pet fares in the industry. Call 1-800-I-FLY-SWA® to book or for more information, go to southwest.com/pets.

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FOCUS ON WOMEN’S HEALTH

HEALTH PROMOTIONAL SERIES

side,” says Dr. Kayser. “However, recent information has shown that men with prostate or pancreatic cancer who have two or more family members with certain types of cancer could test positive for BRCA mutations. This means a man could potentially pass his genetic risk along to his daughters, thereby increasing their risk of developing breast or ovarian cancer. Know-

ing your risk is critical because it empowers your family to take preventative measures.” PREVENTION THROUGH AWARENESS As we recognize Breast Cancer Awareness Month in October, creating more awareness for preventative tactics is needed to truly give women their best chance at beating

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right). This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process. Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage. Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

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this deadly disease. “The good news is that there are steps women can take to help protect themselves,” says Steven F. Hotze, M.D., founder and CEO of the Hotze Health & Wellness Center. “By balancing their hormones with bioidentical hormones, eliminating toxins, eating plenty of organic fruits and vegetables, exercising regularly to stimulate the immune system, and maintaining adequate vitamin D levels, women can take charge of their health and decrease their risk of developing cancer.” It is also important to avoid sugar, which depresses the immune system; processed foods; counterfeit hormones; and parabens found in cosmetics and personal care products. Drink plenty of water to stay hydrated. Add iodine to your diet, since breast tissue contains high concentrations of iodine, and there is overwhelming evidence that iodine deficiency increases the risk for breast cancer. Since at least 1980, research has shown that women with the most pregnancies have the least breast cancer. STEVEN F. HOTZE, M.D. This tells us that progesterone is a protective hormone. Sharing this information with your loved ones helps ensure that you are spreading the message of breast cancer prevention. FINDING BALANCE Heart disease among women is a widely underdiagnosed and untreated condition. According to the latest data from the Centers for Disease Control and Prevention (CDC), heart disease is the number one killer of women in America— more than all cancers combined. But heart disease is also very preventable, and awareness of risk factors is key to making lifestyle choices that lend themselves to a healthy heart. In-home care provider Home

9/5/14 8:58 AM

You need to stop snoring.

BUT YOU DON’T NEED TO BE TIED TO A MASK TO DO IT. THE SNORING CENTER CAN HELP. We specialize in minimally-invasive, office-based treatments for snoring and sleep apnea. Our doctors provide proven solutions you can actually live with—not invasive surgery or

Learn more, hear from satisfied patients and watch our cutting-edge procedures at SnoringCenter.com.

cumbersome masks. A single visit is usually all it takes. You can get better sleep. You can lead a fuller, healthier life every day. Let The Snoring Center help you both get the rest you need. SNORINGCENTER.COM

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855 DR SNORE |

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Are you sick and tired of being sick and tired? We can help.

Since 1989, the Hotze Health & Wellness Center has helped over 30,000 patients regain their health and vitality by utilizing all-natural, bioidentical products that restore hormones to optimal levels, strengthen immune systems, and increase energy levels. We replace what is missing. It’s that simple.

CALL US TODAY FOR A FREE HEALTH ASSESSMENT.

888-504-3063 • hotzehwc.com/southwest

Care Assistance promotes the message of early detection, education, and prevention through programs such as its Healthy Longevity Webinar Series and a proprietary approach to wellness, The Balanced Care Method™. Based on the lifestyle of long-lived elders in Okinawa, Japan, this program’s hallmarks are moderation and variety in the areas of healthy diet, physical activity, social ties, and a calm purpose—all easily controllable factors that have been proven to promote heart health and lead to a longer, more balanced life. CARING FOR THE CAREGIVER Of the 65.7 million people in America providing care for the elderly, ill, and disabled, women constitute approximately 66 percent of those informal caregivers. A 2009 study by the National Alliance for Caregiving revealed that female caregivers devote more time per week to care than men (21.9 vs. 17.4 hours), and consistently handle more difficult duties (such as bathing, dressing, and toileting) than their male counterparts. Typically, women caregivers are married and employed, while also taking care of children or grandchildren younger than 18. The emotional, physical, and

Finding a caregiver is an important part of helping seniors.

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HEALTH PROMOTIONAL SERIES

Right at Home provides quality senior care.

financial strain on caregivers can be immense. Nebraska-based inhome care organization Right at Home provides information and support for caregivers who are stretched to the limit, including an Adult Caregiving Guide. Components include an Assessment Worksheet and a Home Safety Checklist, along with other resources to help caregivers assess their situation and properly assist loved ones in need. Right at Home can also arrange for respite care, in which a caregiver steps in for short periods to allow you to take care of your own needs, as another aspect of their individualized home care services. RELIEF MEASURES Back pain affects an estimated 80 percent of Americans at some point in their lives. But according to Dr. Michael Perry, Co-Founder and Chief Medical Director of Laser Spine Institute, some commonplace items can cause real challenges for women specifically. “Aside from natural causes of back pain, women are unaware that they are putting themselves at risk for serious back problems due to everyday items, including high-heeled shoes, bras, and heavy handbags,” says Dr. Perry. “Clothes and accessories that women wear can have a considerable influence on their posture and even cause spine degeneration.”

Are you tired of making other people wealthy? Make 2014 the year you start a business of your own with a Home Care Assistance franchise. *In 2013 the average revenue for Home Care Assistance locations open at least 36 months was: $2,022,405! We have trained people from all walks of life to successfully build and run their own Home Care Assistance Franchises. In fact, over 83% of our locations open at least 12 months have annual revenue over $500,000. Home Care Assistance is the premier provider of in-home care for seniors. Headquartered in Silicon Valley, we are the fastest growing, most innovative company in the exploding senior care market. Home Care Assistance franchisees provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in cognitive therapeutics and Live-In care. We embrace a balanced approach to aging centered on the evolving needs of older adults. Home Care Assistance franchises are nearly sold out in the U.S. Contact us today to find out if your city is still available and consider the following: • Every day, 4000 people turn 85. Of those, 70% will need daily care for an average of 3 years • In 2013, the median Home Care Assistance location grew by $290,000. Top performing sites grew by over $750,000 • The market for home care will double in the next 5 years Visit www.luvhca.com to take the first step towards becoming a business owner for yourself, a job creator for your community and a provider of invaluable piece of mind for families in need.

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FOCUS ON WOMEN’S HEALTH

HEALTH PROMOTIONAL SERIES

For many women, preventive measures such as swimming, walking, and yoga are low-impact activities that can help strengthen the back and core, increase flexibility, and reduce pain and discomfort. But what happens when nonsurgical treatment methods aren’t enough? Through its minimally invasive spine procedures, Laser Spine Institute provides patients

with a unique solution for relief from chronic, debilitating neck and back pain caused by spinal stenosis, degenerative disc disease, pinched nerves, bone spurs, bulging/herniated discs, scoliosis, and sciatica. The benefits include a smaller incision and less blood loss, contributing to lower infection rates, lower complication rates, and quicker recovery times.

FORMER NCAA BASKETBALL PLAYER APPLIES LESSONS LEARNED ON THE COURT to Succeed in Business Ownership

hether it’s on the court or off, Beau Green knows what it means to compete and win. A former college basketball player, Beau grew up in Kentucky, played for the University of Louisville and later at Samford University, in Birmingham, Ala., where he fell in love with both the area and his future wife, Rachel. Together, they began looking for a business that aligned with their Christian values and would focus on helping people in their community. They found it with Right at Home, a senior in-home care franchise with approximately 400 locations, whose mission is, “To improve the quality of life for those we serve.”

another level. It’s evident in our growth, the numbers we’ve seen, and what we’ve been able to do,” Beau said. “We were able to achieve our 5 year plan in a couple of years.”

Forty-five million people are age 65 or older in the U.S, growing at a rate of nearly 4 million every year as the Baby Boomers move through their retirement “We looked at over years.3 According to multiple 60 different franchises, studies by the AARP, the overand ultimately it became whelming majority of seniors apparent that Right at have a strong preference to continue to live independently Home was a good fit. in their own homes.4 They’re the right team

At 30, Beau was the youngest Right at Home franchisee when he opened his first location in Birmingham. At age 33, Beau opened his second location in Huntsville with overwhelming success. For Right at Home franchisees, the average annual topline revenue is $1,033,777 with a gross margin of 37%.1‡,2‡

with unparalleled corporate support, training, and a strategy aligned for success,” said Beau Green. Right at Home multi-unit franchisee

“I’m a competitive person by nature. With Right at Home, we were able to take it to

“Like basketball, in business, you want to make sure you have a good game plan, compete better today than yesterday, and not repeat the same mistakes,” Beau said. “Right at Home has a vested interest in what we do.”

Beau loves the opportunity to make a difference every day. “Our hope is to really add life to their years. With the help of our caregivers, our clients are able to retain their dignity and independence by continuing to live in their own home,” Beau said. “It’s what I would want for my family. We put ourselves in their shoes every single day.”

IF YOU WANT TO BE PART OF A WINNING TEAM, HELP OTHERS, AND PURSUE SUCCESS WITH SIGNIFICANCE, THEN RIGHT AT HOME COULD BE THE RIGHT FRANCHISE FOR YOU. CALL 1-877-697-7537 OR GO ONLINE TO WWW.CHOOSERIGHTATHOME.COM TODAY! ‡ There is no assurance that your Franchised Business will do as well as those Franchised Businesses referenced above. Actual results vary from business to business. 1Net Billings in 2013 for 249 Franchised Businesses open one year or more as of December 31, 2013; 83 or 33% of these Franchised Businesses attained or surpassed the represented level of financial performance. 2Average gross margin in 2013 of 249 Franchised Businesses open one year or more as of December 31, 2013; 126 or 56% of these Franchised Businesses attained or surpassed the represented level of financial performance. 3 Source U.S. Department of Health and Human Services.4Source: AARP. Right at Home, Inc. 6464 Center St., Ste. 150, Omaha, NE 68106. MN# F-4053. This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only.

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BACK IN THE FLOW Of the estimated 46.4 million adults in the U.S. who suffer from arthritis, women make up a full 61 percent. According to data compiled from various national and statewide health surveys by the CDC, 21.6 percent of Americans confirmed being affl icted by doctor-diagnosed arthritis. As those numbers are broken down by age-adjusted prevalence, women are substantially more affected by the condition than men (24.4 percent versus 18.1 percent, respectively). The Center for Regenerative Medicine in Miami is a specialized facility utilizing non-surgical techniques and orthopedic medicine to treat problems that range from relatively mild forms of tendonitis like tennis elbow and bursitis, to crippling systemic conditions like rheumatoid arthritis. Dr. A.J. Farshchian, medical director for the Center, promotes a specific program called Collateral Arterial Flow Exchange (C.A.F.E) Exercises. “The idea is to concentrate and direct blood circulation and nutritional reach to damaged regions,” says Dr. Farshchian. “By means of the collateral arteries, the nutritional support to damaged joints is increased.” CLEAR SIGHT Blepharitis is a low-grade inflammatory disease that if left untreated results in dry eye syndrome and inflamed, itchy, and irritated eyelids. A bacterial biofilm laden with exotoxins accumulates along the lid margin over time and causes this condition. Women are more prone to the condition due to hormonal changes as they age; it can also be worsened by makeup and causes contact lens intolerance. Dr. James Rynerson, M.D., a board-certified ophthalmologist, is the inventor of BlephEx™, a breakthrough procedure in the treatment

9/5/14 8:59 AM

HEALTH PROMOTIONAL SERIES

of blepharitis and dry eye. A handheld device spins a surgical-grade micro-sponge that is soaked in a lid scrub solution along the eyelid margin. This process allows a doctor to completely clean the lids by removing the scurf, debris, crusting and biofilm that builds up over the years. As a result, the patient’s symptoms are relieved and they can eventually begin to make their own tears, saving them hundreds of dollars on artificial tear solutions and prescription drops. REVERSING ROLES Sleep apnea and the snoring that comes with it is a condition that affects an estimated 18 million Americans. And while the image of a woman struggling to get sleep as her male partner shakes the walls next to her is an enduring one, Dr. Craig Schwimmer, founder and CEO of The Snoring Center, reports that lost sleep due to snoring goes both ways—more than we might imagine. “It’s been estimated that 5-10 percent of women have sleep apnea, and 90 percent of those women are undiagnosed,” says Dr. Schwimmer. “Snoring and sleep apnea are not uncommon conditions in women.” Because most people associate sleep apnea with men, Dr. Schwimmer says that awareness, diagnosis, and treatment are lower among women. Sleep apnea typically leads to morning headaches, daytime fatigue, and mood disturbances in women, symptoms that can lend themselves to misdiagnosis. Homebased sleep testing after a consultation at The Snoring Center, the world’s leading provider of officebased, minimally invasive treatment for snoring and sleep apnea, is an attractive choice for women who need a convenient, practical option for proper diagnosis. Early intervention and customized treatments are key to successful outcomes and quality sleep.

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Calendar

What’s Happening Your agenda for October and November. OCTOBER 1–31 BALTIMORE

Explore Charm City

For the ninth year in a row, Free Fall Baltimore swings open the doors of cultural hot spots across Maryland’s largest city. The monthlong extravaganza brings concerts, art exhibits, film screenings, theatrical performances, puppet shows, and more to venues ranging from the Baltimore American Indian Center Heritage Museum to the Howard Peters Rawlings Conservatory & Botanic Gardens. Two events we’re especially excited about: The Movement—a collaborative performance by the Baltimore Improv Group and The Collective dance company at the Baltimore Museum of Art—and the Mushroom City Art Festival, which includes fungus-themed workshops at the Baltimore Free Farm and an art exhibit at Gallery 788. freefallbaltimore.org

SET YOUR SIGHTS ON

PHOTOGRAPHY BY MUKUL GADDE

Dallas • Albuquerque, NM Annapolis, MD • Dover, DE Chicago • Pomona, CA Mission, TX • Baltimore Ft. Myers Beach, FL

OCTOBER 4 POMONA, CALIFORNIA

LET’S DANCE

You won’t find wallflowers at the Albuquerque Tango Festival.

Up Your Adrenaline

Professional dirt-bike racing traditionally sets riders loose on round OCTOBER 2014 SOUTHWEST

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tracks, where they showcase speed and skill while taking on hairpin turns and jaw-dropping jumps. But the developers of the Red Bull Straight Rhythm aren’t content with tradition. They’ve come up with a groundbreaking concept for a half-mile course filled with jumps, bumps, obstacles—and zero turns. With each race lasting under a minute, the linear layout raises the stakes for riders. Since the cushion of time usually afforded by turns is gone, there’s no room for mistakes, and laser-sharp attention to speed, accuracy, and the approaching terrain is crucial. This inaugural contest features 32 of the world’s top supercross and motocross riders—including Ryan Dungey, James Stewart Jr., and Travis Pastrana—competing head-tohead to be named No. 1. Do you feel your heart racing yet? redbull.com OCTOBER 19 DALLAS

Eat Your Vegetables

Ready to think outside the Lone Star State’s BBQ box? Then head for the fifth annual Texas Veggie Fair—and bring a hearty appetite for fresh fare. Held at Reverchon Park in the Big D’s Oak Lawn neighborhood, Veggie Fair throws a party that even committed carnivores can enjoy, hailing healthy, plant-based nutrition and animal welfare. More than 100 food and product vendors sell vegan and vegetarian goodies like meatless corn dogs, fair-trade coffee, and ethically produced handbags. Additional highlights include lawn yoga, cooking demos from Chef AJ (author of Unprocessed) and John Mercer (executive chef for Whole Foods Market), plus speakers covering topics like the benefits of raw food and crueltyfree fashion. texasveggiefair.com

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Calendar OCTOBER 24–26 DOVER, DELAWARE

See Soaring Pumpkins

Stand back! At the Punkin Chunkin World Championships, the name of the game is hurling a pumpkin sky-high then watching gravity do its thing as the gourd lands with a satisfying kersplat. The tossing technology consists of homemade catapults, pneumatic cannons, and giant slingshots— but don’t underestimate the might of these machines. Last year, team American Chunker took the alltime PCWC record with a cannon that propelled a pumpkin 4,694.68 feet. Can the engineering geniuses competing at the 29th annual event break the elusive 1-mile barrier? You’ll have to head to Dover to find out. Be prepared for a bright and early start: The squash starts soaring at 8 a.m. each day. punkin chunkin.com

parties that go into the wee hours. albuquerquetangofestival.com NOVEMBER 1–4 MISSION, TEXAS

Behold Butterflies

Thanks to its mild climate and biologically diverse terrain, the Lower Rio Grande Valley, Texas’

southernmost region, is home to an abundance of wildlife, including more than 300 butterfly species. Every year at the Texas Butterfly Festival, experts from the National Butterfly Center lead visitors through the surrounding areas in search of these winged wonders. Since November is their peak season, you can expect to spot more than 60 species per day,

Helping companies like yours for

40 years

OCTOBER 30–NOVEMBER 2 ALBUQUERQUE, NEW MEXICO

Dance the Night (and Day) Away

You’ll notice a distinctly South American feel at the Albuquerque Tango Festival, where the dance du jour is Argentine tango, marked by a more spontaneous and intimate style than its American ballroom cousin. At the fest, you’ll find classes for skill levels from beginner to master. If your technique has an Achilles’ heel, sign up for a special Tango Clinic, where teachers observe groups of 10 or fewer and provide dancers with personalized pointers. Dancing shoes seen better days? Stop by the marketplace for a new pair, and stay to browse booths selling other accessories. After polishing your boleos, ochos, and ganchos, flaunt your steps at the nightly milongas—the Argentine tango

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including Mexican Bluewings, Guava Skippers, and Empress Leilias. On Saturday, kid-friendly activities like pin the tail on the swallowtail and butterfly bingo are part of Community Day, while the evening’s welcome reception highlights chef-prepared South Texas cuisine and an introductory talk by experts Linda and Buck Cooper. At Sunday’s Border Buttermilk Social & Supper, adult attendees are invited to wind down with margaritas and light bites after a weekend of insect tracking. The fun continues through Tuesday with guided excursions through coastal and wetland habitats, plus a tour of the McAllen Botanical Gardens. texasbutterflyfestival.com NOVEMBER 8 ANNAPOLIS, MARYLAND

Root for the Home Team

The Maritime Republic of Eastport Tug of War celebrates a 16-year-old rivalry between the citizens of Annapolis proper and the residents of Eastport, a neighborhood located less than 2 miles southeast of downtown on the south bank of Spa Creek. In 1998, Eastport “seceded” from the city to form the Maritime Republic of Eastport—motto: “We like it this way”—and challenged Annapolis to what has become known as the world’s largest tug of war over a body of water (no one has challenged them on that). Each side assembles up to seven teams who, one by one, gather on opposite sides of the creek, take up the rope, and pull! While safety precautions ensure that no tuggers fall in the water, a time-honored tradition demands that the losing team’s captain takes a voluntary, postbattle plunge. The day’s festivities also include live music and a chili cook-off. themre.org

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NOVEMBER 8 CHICAGO

Enjoy Island Sounds

Here are a few facts you may not know about the cuatro. No. 1: It’s an instrument that resembles a small guitar. No. 2: Although its name means “four” in Spanish, it sports 10 strings. No. 3: It’s the “national instrument” of Puerto Rico. If you’ve never heard the resonant sound of this music maker, you’ll be enchanted by Chi-Town’s Cuatro Festival. Presented by the Puerto Rican Arts Alliance and held at Millennium Park’s Harris Theater, this annual concert is one of the largest Puerto Rican cultural events in the Midwest. Among the talented artists on the lineup: internationally acclaimed cuatrista Edwin Colón Zayas y Su Taller Campesino, the 15-piece Los Cantores de Bayamon, and the Windy City’s own Chicago Cuatro Orchestra. praachicago.org

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You can’t talk about Florida’s beaches without mentioning the famous white sand. More than 1,000 tons of it is used in the amazing structures at the American Sand Sculpting Championship. This year, 16 sculptors vie for the American Solo Champion title while five pairs duke it out in the debut Master Doubles division. Visitors of all ages can take part in the four-hour amateur competition. Pick up tips during the pro demonstrations, and don’t miss the exciting Quick Sand event, where dueling sculptors get 10 minutes, a 5-gallon pillar of sand, and a crowd-suggested subject. In other words, Iron Chef meets the beach. fmbsandsculpting.com

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All airline employees have attitudes. Ours just have the good kind. There’s something unique that comes with every Southwest® ticket you buy: respect. Because we don’t fly seats. We fly People. Which means smiles instead of frowns. Winks instead of eye rolls. And flights you—and we—actually enjoy.

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Fun!

Point

What’s the next best thing to a sparkling diamond? This beauty—and it’ll only cost you a buck. BY J O H N M O N T RO L L

PHOTOGRAPHY BY ADAM VOORHES

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Fun!

STEP 1 Fold and unfold along the horizontal guide.

STEP 5 Fold and unfold along the dashed guide.

STEP 2 Fold and unfold along the vertical guide.

STEP 6 Fold and unfold along the dashed guide.

STEP 3 Valley-fold along the dashed guide.

STEP 7 Fold and unfold along the dashed guide.

STEP 4 Unfold.

STEP 8 Valley-fold along the dashed guide.

122 SOUTHWEST OCTOBER 2014

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How-To

Here’s everything you need to know for this origami lesson.

FOLD DIRECTION

Bend paper this way.

STEP 9 Unfold.

STEP 11 Valley-fold along the horizontal guide.

FOLD AND UNFOLD

This sets a crease you’ll use later.

VALLEY-FOLD Make a crevice.

MOUNTAINFOLD Form a peak.

STEP 10 Fold and unfold along the dashed guides.

STEP 12 Valley-fold along the dashed guide.

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Fun!

STEP 13 Valley-fold along the horizontal guide.

STEP 15 Valley-fold along the dashed guide.

STEP 14 Turn over.

STEP 16 Valley-fold on the left, and mountain-fold on the right.

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PUMP PARTS AND SERVICE Frac pump downtime can be extremely costly to your operation. To avoid it, we believe you should always have a ready source for reliable pumps parts and service – expert people in your area who can provide exactly what you need, when you need it, so you can keep your frac jobs working. That source is Dragon.

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Our Warmth Is

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STEP 17 Mountain-fold on the left along the horizontal guide. Valley-fold on the right along the horizontal guide.

STEP 18 Unfold.

STEP 19 Bring the two sides together, causing the center to go up and creating a 3-D figure.

ABOUT THE EXPERT

Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

STEP 20 Tuck inside.

STEP 21 Now thatâ&#x20AC;&#x2122;s a beauty!

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Fun!

Thrillers BY M Y L E S M EL LO R 1

Easy Crossword

Sgt. Snorkel’s dog Kind of station Majestic Partner of firma or cotta 15 Collection of scenes 16 ____ Island National Monument 17 Hip bone–related 18 On top of that 19 Sunburn coolers 20 Mind-control thriller (with “A”) 23 Student 24 Sanctuary 25 Schools, in Cannes 28 Response to a mouse? 31 Letters of debtors 32 Put on a pedestal 38 Neo-noir thriller 42 Food with a heart 43 “What’s ____?” 44 School grp. 45 Acts as king 48 Clancy’s were often black 51 Layover 55 Spy thriller 61 Snow unit 62 Typical USNA grad. 1 5 8 13

63 Raccoon relative 64 Inquired 65 Bill featuring

Washington

66 Movie shots 67 City in Northern

England

68 Dog trainer’s

command 69 Patrick’s Ghost girlfriend “Narc” ending Spill the beans Cream, of 1960s rock 4 Tech company acquirer 5 Croc’s cousin

Squirreled-away item 7 Feed the flames 8 Within earshot 9 Spanish pot 10 Fair-haired 11 Loyal subject 12 City near Düsseldorf 14 Red tropical fruit 21 Pre-existent verb 22 One of Artemis’ companions 25 South American capital 26 Toby Keith song: “____ Smile” 6

1 2 3

DOWN

A puzzle for starters. Answers on page 134

ACROSS

27 Type of film or

following 29 Antiquity, in antiquity 30 Wine aperitif 32 Union labor grp. 33 S. ____ (Neb. neighbor) 34 Compass reading 35 Vitality 36 Like two or four 37 Lawn drops 39 Cool, in a way 40 World Series mo. 41 Asian capital 45 Turkey seasoning 46 Standing straight up 47 Bit of progress

48 Refuse 49 Beat 50 Anaconda, e.g. 52 Spreads for bread 53 Muslim spirit 54 Start 56 Managed, with

“out”

57 Cerise and

crimson

58 Large pond 59 Pair 60 Not finalized,

legally

128 SOUTHWEST OCTOBER 2014

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Fun!

Movie Times Mix BY M Y L E S M EL LO R 1

Hard Crossword

A puzzle for experts. Answers on page 135

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ACROSS

Bobby Flay term, abbr. 5 Maneuvers 10 Criticize harshly 14 Itty-bitty bit 15 Jet set 16 Baked-clay pot 17 Japanese warrior weekend choice? 20 Plant in the stonecrop family 21 Record protector 22 Expression of contempt 26 Sniffers 27 Drink 30 Unprincipled 32 Obstreperous 33 Handed-down history 1

34 And so on… 37 Sci-fi weekend

choice?

41 Mayday! 42 Olfactory’s

business

43 Lava 44 Musical

composition

46 Dress up 47 Backbiting 50 Inlay 52 It works like a

charm

54 Distress 58 Dinosaur’s sched-

uling preference?

62 Federal org. 63 Cut off

64 Alike 65 Raven’s haven 66 Origins 67 Pucks

DOWN

La Toya’s brother Danish Nobel Prize–winning physicist 3 Increase, with “up” 4 Fence for defense 5 Mend 6 Latest, for short 7 Spanish ayes 8 Airline abbreviation 9 Broadway backgrounds 10 Pertaining to the north 1 2

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Fun!

Sudoku BY G A R E T H M O O R E

WARM-UP

How-To

Place the numbers 1 through 9 into every row, column, and 3-by-3 box, using each digit once. Answers on pages 134 and 135

EASY

4 3 9 9 7 8 5 5 3 6

2 8 7 6 5 2 9 8 4 2

7 9 4 1 9 4 2 2 7 8

1 6 6 7 1 3 9 1 5

MEDIUM 1

8 6

2 8

HARD 1

Moore is the author of several puzzle books, including The Mammoth Book of New Sudoku. For more of his brain-training games, visit brainedup.com.

2 9 6 4 7

4 7 2 3

2 6 7 1 3 2 5 6 3 1 5 3 6 2 4 6 8 5 9 4 3

5 9 1 4 8

MEDIUM 2

7 9 6 3 7 1 9 4 4 7 6 8 3 1 8 5 2 9 9 4

ABOUT THE EXPERT

6 5 8

4 1

5 7 6

1 4

4 1 2

8 1 3

HARD 2

7 1

4 2

2 8 7

7 6 9

7 5 6

3 2 9

3 2

6 9

5 8 3 2 4

1 2 4 5

9 7

8 5 6 1

7 1 9 4 8 5 4 7 6

132 SOUTHWEST OCTOBER 2014

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9/11/14 1:35 PM

MARKETPLACE

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P1 Marketplace_ET.indd 133

133

9/9/14 9:47 AM

Fun! Thrillers

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DOWNTOWNGRAND.COM | 702.719.5100

Downtown3rd | ON THIRD, ONE BLOCK NORTH OF FREMONT ST.

@DOWNTOWNGRANDLV

O T I C

T E L L

L I M A

Y O U R

O F F A L

P U L S E

T R I O

O R A C L C E U L H T I P S N E A K K E E D

G A A C T K W O E A R E S I O L L C H O T A S O R A L E E D O S S

A C O R N D A K J I N N I

S T O K O E R E E A N D E R O U N B S E T

N E A R

O L L A

B L O N D

L I E G E

E K L I Z E D R I V N E E I G N R N E R L I C O A T T A K E D E M

E S S E N D E W S N I S I

Sudoku WARM-UP

6 9 8 5 2 7 1 4 3

4 1 7 3 6 9 8 5 2

3 2 5 1 4 8 9 6 7

9 7 1 6 5 4 3 2 8

5 8 3 9 1 2 4 7 6

2 6 4 8 7 3 5 1 9

8 4 2 7 3 5 6 9 1

7 3 6 4 9 1 2 8 5

1 5 9 2 8 6 7 3 4

5 3 7 4 1 8 9 2 6

2 1 9 6 3 7 8 4 5

4 8 6 2 9 5 3 1 7

8 6 1 3 4 9 5 7 2

9 2 5 7 8 6 1 3 4

3 7 4 5 2 1 6 9 8

3 9 2 7 4 5 6 8 1

6 1 5 2 8 9 7 3 4

8 4 7 6 1 3 9 2 5

4 7 3 9 5 2 8 1 6

2 6 1 4 7 8 3 5 9

9 5 8 1 3 6 2 4 7

MEDIUM 1

7 5 3 9 6 2 4 8 1

1 4 2 8 5 3 7 6 9

6 9 8 1 7 4 2 5 3

HARD 1

5 2 9 3 6 1 4 7 8

F1_FUN_SP.indd 134

7 8 6 5 2 4 1 9 3

1 3 4 8 9 7 5 6 2

9/4/14 9:00 AM

Movie Times Mix T I T O

B O H R

S T E P

P A L I S O C E A R O W D T H E E S O S A C A T T A M U L J U R A U S P S N E S T

R E A S N E O W N Y M P O R I Y E T S S A R

U S E S L I T E T S A T S H A T A M O R L O R E I R E S D O R O S O M O S A G I C T U L O N E O O T S

U L N A U M P I R E

B O R E A L N A R C I S S I

EASY

3 8 1 4 9 5 7 2 6

6 5 4 7 8 2 3 1 9

9 2 7 6 1 3 5 8 4

1 6 3 9 4 7 2 5 8

8 9 2 5 6 1 4 7 3

4 7 5 2 3 8 6 9 1

2 1 8 3 5 6 9 4 7

7 3 9 1 2 4 8 6 5

5 4 6 8 7 9 1 3 2

2 3 9 7 6 4 1 8 5

1 8 7 3 2 5 4 9 6

5 4 6 1 9 8 7 2 3

9 6 5 2 4 1 8 3 7

4 2 3 8 7 6 9 5 1

8 7 1 9 5 3 2 6 4

1 2 3 9 4 6 8 7 5

9 4 6 7 8 5 2 1 3

5 8 7 2 3 1 6 9 4

4 5 9 6 1 8 3 2 7

2 6 8 3 9 7 5 4 1

3 7 1 5 2 4 9 8 6

MEDIUM 2

7 1 2 6 3 9 5 4 8

6 9 4 5 8 7 3 1 2

3 5 8 4 1 2 6 7 9

HARD 2

8 9 5 1 7 3 4 6 2

7 3 4 8 6 2 1 5 9

6 1 2 4 5 9 7 3 8

F1_FUN_SP.indd 135

A L D E R

S L A V E

H A Y E S

E D G E

T A M E

C Y A N

E D A M

V A M P

E Y E S

2 3 4 5 6 7 8 9 10

9/4/14 9:00 AM

Reader Service IBC Paul Frederick 800.247.1417, www.paulfrederick.com/exclusive 29

For free information from our advertisers and a chance to win, log on to southwestmag.com.

People Tools for Business peopletoolsforbusiness.com

Pinto Ranch 800.393.8001, www.pintoranch.com

118

Selective Search, Inc. 312.396.1200, www.selectivesearch-inc.com

Jersey Boys 702.777.7776, www.JerseyBoysVegas.com

123

Renaissance Club Sport & Fitness Resort 866.313.5955 or 866.220.6678, www.renaissanceclubsport.com

Rio Penn & Teller 702.777.7776, www.riolasvegas.com

116

Rock of Ages at The Venetian 702.414.9000, www.RockOfAgesVegas.com

Shania Twain at Caesar’s Palace www.THECOLOSSEUM.com

Starwood Hotels - Aloft alofthotels.com

IFC-1 UC San Diego www.ucsd.edu

Starwood Hotels - Element elementhotels.com

Starwood Hotels- Four Points By Sheraton www.fourpoints.com

Station Casinos www.SCLV.com/SWA

Stratosphere 702.380.7777, www.stratospherehotel.com

ABF Freight 800.610.5544,

131

125

Dragon Products 877.783.5538, www.dragonproduct.com

117

ITI Manufacturing 888.855.2502, www.itimanufacturing.com

The Cleaning Authority 866.757.5072, Southwest.TheCleaningAuthority.com

Varidesk 972.538.4224, varidesk.com

i33

Karrass 323.866.3800, www.karrass.com

EDUCATION

O-Tex Pumping 855.685.1130, www.otexpumping.com

8x8, Inc. Phone Service 866.848.3109, www.8x8.com/ southwest

ASUS Computer International 510.739.3777, usa.asus.com

CONSUMER 83

Charles Tyrwhitt 866.797.2701, www.ctshirts.com/TS91

119

124

Star Belt Collection starbelt.com

Bauer College of Business, University of Houston bauer.uh.edu San Diego State University SDSU.edu

United Association of Veterans in Piping www.UAVIP.org

HEALTH & MEDICAL 45

Dr Pepper drpepper.com

Laser Spine Institute 800.722.0342, www.laserspineinstitute.com

48-49 It’s Just Lunch 800.858.6526, www.itsjustlunch.com

Paragon Plastic Surgery 817.473.2120, www.MarkBisharaMD.com

UTMB Health 800.917.8906, www.utmbhealth.com

131

MacNeil Automotive Products Ltd. 800.441.6287, www.weathertech. com Miracle Mile Shops 888.800.8284, www.miraclemileshopslv.com

i121

NTM 800.248.5360, www.ntmusa.com

i121

OEO 800.448.7544, www.oeo.com

30,31 Hard Rock Cafe hardrock.com Hotel Amarano Burbank 888-956-1900, hotelamarano.com

i121

Downtown Grand Las Vegas Hotel & Casino 855.DT.GRAND (384.7263), downtowngrand.com

137

BUSINESS

COMPUTERS AND COMMUNICATION

134

HOTELS, RESORTS & CONFERENCES 21

Bally’s Veronic Voices 855.234.7469, veronicvoices.com

Blue Man Group at The Venetian 800 BLUEMAN, www.BLUEMAN.COM

Chumash Casino 800.CHUMASH, www.chumashcasino.com

REAL ESTATE 2-3

K Hovnanian Homes www.khov.com/southwest

RESTAURANTS i121

Best American Steakhouses 727.466.0433, www.bestamericansteakhouses.com

i121

Best of Italian 727.466.0433, www.bestofitalian.com

Flying Saucer Draught Emporium www.beerknurd.com

136 SOUTHWEST OCTOBER 2014

F2_ReaderService_ET.indd 136

9/10/14 10:42 AM

Great Steak Houses of North America

137

Visit Burbank 818.238.5180, www.visitburbank.com

137

Warner Bros. VIP Studio Tour 877-492-8687, vipstudiotour.warnerbros.com

www.GreatSteakofNA.com 4-5

Landry’s 800.552.6379, www.landrysrestaurants.com

137

Luna Vine Wine Bar 818-561-4305, www.lunavinewinebar.com

135

Primetime Top Ten 850.484.3030,

DART dart.org

Sixth Floor Museum At Dealy Plaza 214.747.6660, jfk.org

Rodizio Grill www.rodiziogrill.com

FOCUS ON FRANCHISES

Talk of the Town

Kiddie Academy 800.554.3343, www.kiddieacademy.com

LunchBOX Franchise 866.333.9163, lunchboxfranchise.com

Mosquito Joe 855.275.2563, www.mosquitojoe.com

Seniors Helping Seniors www.seniorshelpingseniors.com

Restaurant Group 407.295.1030, www.talkofthetownrestaurants.com 114

Tilted Kilt www.tiltedkilt.com

i121

World’s Best Seafood 727.466.0433, www.worldsbestseafood.com

TRAVEL 126

El Paso CVB 800.351.6024, www.visitelpaso.com

19, 129

Greater Birmingham CVB 800.458.8085, www.birminghamal.org

9 118

FOCUS ON WOMEN’S HEALTH BlephEx 800.257.9787, www.BlephEx.com

• Round trip airfare for two on Southwest Airlines.

103

Cancer Treatment Centers of America www.cancercenter.com

• Two-night stay compliments of Hotel Amarano Burbank.

108

Center for Regenerative Medicine 305.866.8384, www.arthritisusa.net

• Two tickets to the Warner Bros. VIP Studio Tour.

111

Home Care Assistance 702.204.1436, www.luvhca.com

110, 113

Hotze Health & Wellness Center 888.504.3063,www.hotzehwc.com

105

Houston Methodist Hospital 877.790.3627, houstonmethodist.org/usa

112

Right at Home 877.697.7537, www.rightathomefranchise.com

K1 Speed 888.K1.KARTS,www.K1Speed.com

New Mexico Department Of Tourism www.newmexico.org

137

RA Organic Spa 818-848-4772, raorganicspa.com

134

SuperShuttle 800.BLUEVAN, www.supershuttle.com

119

The Parking Spot www.theparkingspot.com

Traveler’s Choice www.travelerchoice.com

F2_ReaderService_ET.indd 137

PACKAGE INCLUDES:

113

Greater Phoenix CVB www.visitphoenix.com

A Two-Night Burbank Getaway

ADVENTURE IN DALLAS

www.primesteakhouses.com i121

Enter to Win!

109

The Snoring Center SnoringCenter.com

• Dinner for two at Luna Vine Wine Bar, featuring an artisanal menu paired with wines from around the world. • Massage and facial package from RA Organic Spa. ENTER AT SOUTHWEST.COM/MAGSWEEPS ( ONLY ONE ENTRY PER PERSON)

NO PURCHASE OR OBLIGATION NECESSARY to enter or win this sweepstakes. Void in Alaska, Hawaii, Florida, New York, Puerto Rico, Rhode Island, and where prohibited. Sweepstakes begins on October 1, 2014 and ends November 30, 2014. Total approximate value $2,038. For Official Rules and to enter go to http://www.southwest. com/magsweeps. Must be legal U.S. resident and 21 years or older. Transportation to/from events is sole responsibility of winner.

9/10/14 10:42 AM

PRODUCTS AND SERVICES

How Can We Help? LEAVE IT TO ME Helen Lauvao, Customer Service Supervisor Business Select® fare: A1–A15 boarding, maximum Rapid Rewards® Points, Fly By® priority lane access (in select cities), and a free premium drink on day of travel. Cheers! EarlyBird Check-In®: We’ll automatically check you in, and you can get a better boarding spot. southwest.com/earlybird Click ‘N Save®: Great travel deals in one email to save you time and money. southwest.com/email

THANKS FOR FLYING Tony Roach, Marketing & Loyalty Rapid Rewards®: Any trip, any day. Get unlimited reward seats with no blackout dates. (All Rapid Rewards rules and regulations apply. Benefits apply to Points transactions.) southwest.com/jet

TRAVELING TODAY? Heather Wulfekuhle, Operations Mobile site and check-in: Book a trip, check-in, see your flight status, and get your boarding pass, all in the palm of your hand. mobile.southwest.com

WE CAN DO THAT Estefania Santiago, Customer Support & Services Southwest Vacations®: Build the trip that’s right for you, and cross another destination off your bucket list. southwestvacations.com Hotels & rental cars: Get great low rates on hotel stays and car rentals online. Plus, earn Rapid Rewards Points. southwest.com

138 SOUTHWEST OCTOBER 2014

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8/29/14 2:06 PM

WELCOME ABOARD Veronica Tevelde, Flight Attendant Southwest® gift cards: No matter the occasion, a gift card is sure to please. southwest.com/giftcard WiFi & inflight entertainment: Need to stay connected? Use your own device to watch free live television, or surf the Web for a small fee (only available on WiFienabled aircraft).

WE’LL GET IT THERE Shawn Scarberry, Cargo Agent Southwest Cargo : Ship your time-critical cargo where it needs to go with our Relentlessly Reliable® air cargo service. swacargo.com SM

ENJOY THE FLIGHT Michael Boos, Pilot Charters: Customize travel for your corporate meetings, conventions, or special events. southwest.com/charter Group travel: Discounted fares mean the whole gang can come along. southwest.com/groups Corporate travel: A dedicated sales team focused on customized corporate travel solutions. southwest. com/corporatetravel

CAN I COME? Chimi the dog, World Traveler Pet fare: This little guy is too cute to leave at home! Bring your small dogs and cats onboard so they can enjoy a vacation, too. southwest.com/pets

OCTOBER 2014 SOUTHWEST

F1_products_kt.indd 139

139

8/29/14 2:05 PM

SPOTLIGHT IN-AIR GUITAR

Colbie Caillat performed on a Southwest flight in June.

Musical Memories

Recording artists elevate travel with inflight concerts. Northern California. The next Live In The Vineyard event, happening November 6–9, will showcase some of today’s most talented artists, including Train, Meghan Trainor, Blue October, Matt Nathanson, and Echosmith— the Los Angeles-based pop-rock band who performed in September at the Southwest Porch in NYC’s Bryant Park and was featured in Southwest’s Dallas advertising campaign. Southwest feels it’s important to connect with Customers through common passion points and memorable experiences, and we LUV sharing these amazing experiences with them. —Michelle Agnew For a chance to win a prize package including tickets, transportation, and lodging, enter the Southwest Airlines Live In The Vineyard sweepstakes at southwest.com/liveinthevineyard. The sweepstakes ends Sunday, October 19. If you missed the deadline, visit liveinthevineyard.com for information on the next event.

PHOTOGRAPHY BY ERIC TUIN

At Southwest Airlines, we aim to connect our Customers to what’s important in their lives. But it’s more than just moving you from one destination to another: We strive to create meaningful connections with our Customers through unique experiences both on the ground and in the sky. Southwest has numerous opportunities to deliver exciting inflight experiences thanks to our role as the Official Airline of Live In The Vineyard, an exclusive, three-day event in California’s Napa Valley that brings together renowned chefs, winemakers, and recording artists. For six months of the year, Southwest turns the official Live In The Vineyard–decaled plane into an inair concert venue, where musicians perform at 35,000 feet as part of the Company’s Live at 35® program. So far this year, Customers have been surprised with performances by Colbie Caillat, O.A.R., Better Than Ezra, Plain White T’s, and Scars on 45, to name a few. These concerts not only create memorable experiences for our Customers but also create new fans for the artists as well! Southwest also supports the twice-annual Live In The Vineyard by flying contest winners to 140 SOUTHWEST OCTOBER 2014

F3_spotlight_kt.indd 140

9/11/14 4:40 PM

Our rewards policy is simple. If we have a seat, you have a seat. We think a reward flight should be just that—a reward. So we don’t black out dates. Points don’t expire.* And our Rapid Rewards® program was named Best Award Seat Availability in the industry. So go ahead and take your seat. You deserve it. Join now by visiting southwest.com/enroll. Southwest Airlines® is the only U.S. airline with 100% reward seat availability, as reported in the Switchfly Reward Seat Availability Survey, May 8, 2014, at IdeaWorksCompany.com. Benefits apply to points transactions. *Points don’t expire as long as you have flight- or partner-earning activity every 24 months. All Rapid Rewards® rules and regulations apply. ©2014 Southwest Airlines Co.

swa B rapid rewards.indd 1

7/30/14 9:56 AM

COMMUNITY OUTREACH

A Perfect Landing at Klyde Warren Park The newest Southwest Porch makes its home in Dallas. OPEN-AIR MIC

Storytellers and more perform at The Porch.

Since I’m the marketing coordinator for Dallas’ Klyde Warren Park, it probably comes as no surprise that I think of it as one of the city’s prettiest outdoor spaces, an absolute gem that sits between Uptown and the Arts District. Here, patrons can enjoy concerts, food, great family fun, and much more, with high-rises, museums, and the Winspear Opera House as a beautiful backdrop. It’s hard to believe the park sits on top of a busy highway. Although it officially opened in October 2012, the concept might never have gotten off the ground had the city’s mayor not decided to recess

the freeway in the 1960s. Building a self-supporting deck park that would float over the Woodall Rodgers Freeway seemed impossible (and even a little crazy) to lead project engineer Tom Shelton during the planning phases in 2004. But the years that went into the meticulous design for Klyde Warren Park have proved to be a huge success. Decades in the making, the park has now become the centerpiece of downtown Dallas, with more than one million annual visitors. Southwest Airlines is no stranger to having an idea that others think is “nuts” at the outset—so partnering with us at Klyde Warren Park wasn’t a stretch. This spring, we were proud and excited to welcome our newest

addition to the park: The Southwest Porch. Opened in May, The Porch is a comfortable open-air space outfitted with couches and tables. It’s situated in front of Relish, one of the park’s quick-fare restaurants, and the soonto-open stop for the free trolley that connects Uptown and the West Village to the Arts District. Like other Southwest Porches (such as those in Atlanta’s Piedmont Park and New York City’s Bryant Park), the one at Klyde Warren Park hosts everything from musical performances and poetry slams to book clubs. It also serves as a great place to relax and enjoy an appetizing bite or beverage with friends. But The Porch is more than just a destination; it’s a testament to Southwest’s commitment to the communities where its Customers live and work. Pop over to The Southwest Porch and Klyde Warren Park, and revel in the park’s glorious surroundings. While you’re there, breathe in the tantalizing aromas from a variety of food trucks, or take a yoga or Zumba class. But no matter what, I hope you’ll enjoy the culmination of what once seemed an ambitious experiment and is now one of the most beloved destinations in Dallas. —Harvey Mireles

142 SOUTHWEST OCTOBER 2014

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9/8/14 4:54 PM

FLIGHT SERVICE

Please abide by public announcements from Flight Attendants concerning electronic devices. En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos.

Inflight Entertainment

Flight Service

Permitted Pueden usarse dentro del avión

Permitted

Wifi

Always Permitted

Never Permitted

Smart Phones

Pacemakers

Two-Way Radios

Tablets or E-readers

Hearing Aids

Electronic Cigarettes and Smoking Devices

Siempre puedes usar dispositivos Small portable electronic devices Inflight Entertainmentelectrónicos portátiles y pequeños (PEDs) such as tablets, e-readers, (PEDs) tales como tabletas, lectores and smartphones weighing less than electrónicos y teléfonos inteligentes 2 pounds may be used in AIRPLANE que pesen menos de 2 libras en mode at all times on domestic flights, modo AVIÓN en los vuelos domésunless a Crew Member indicates ticos, excepto si un Miembro de la otherwise. A small PED may be Permitted Wifi Flight Service Tripulación indique lo contrario. held inInflight hand, Entertainment attached to a person, Inflight Entertainment Flight Service Puedes sujetar un PED pequeño or placed in clothing or a seatback en la mano, llevarlo encimo, enla pocket. Devices and accessories ropa o en un bolsillo en el respalmay not block access to the aisle. do delasiento. Los dispositivos y Large PEDs such as laptops weighing Permitted Always Permitted el Wifi must be stowed accesorios nopueden bloquear 2 pounds or more acceso en el pasillo.Smart Los PEDs granunder theWifiseat or in an overhead Movies Phones Permitted Always Permitted des como computadorasportátiles bin for taxi, takeoff, and landing. It is recommended that laptops be placed in a case when stowed under the seat. On international flights, Movies Smart Phones Pacemakers all PEDs must be turned off during taxi, takeoff, and landing at airports Tablets or Smartphones Tablets or E-readers Messaging Movies Smart Phones Pacemakers outside the U.S. and its territories. E-readers (in (in AIRPLANE Please use headphones for all audio AIRPLANE mode) mode) and video. Tabletas o lectoTeléfonos Messaging Tablets or E-readers Hearing Aids res electrónicos inteligentes (en modo AVIÓN) (en modo AVIÓN)Flight Inflight Entertainment Service

Movies

Messaging

Laptop Computers

Remote-Controlled Toys

que pesen 2 libras o más deben de Flight Service debajo del asiento o ser guardados en los compartimentos superiores mientras el avión avanza por la pista, durante el despegue y el aterrizaje. Se recomienda que las computadoras portátiles se guarden en un Always Permitted Never Permitted estuche debajo del asiento. En los vuelos internacionales, todos los PEDs deben permanecer apagados mientras el avión avanza por la pista, durante el despegue y el aterrizaje en aeropuertos fuera de los EE. UU. y Never Permitted susPacemakers territorios. Por favor usa auricuTwo-Way Radios Never Permitted lares para cualquier sonido o video.

Television or AM/FM Radio Receivers

NFL Redzone

Messaging

Inflight Entertainment

Laptop Computers Laptop Computers Permitted Inflight Entertainment Computadoras Permitted Flight Service portátiles Laptop Computers NFL Redzone

Wifi

Inflight Entertainment

Wifi

Flight Service

Inflight Entertainment

Tablets or E-readers

Flight Service

Movies

Flight Service Smart Phones

Smart Phones Always Permitted

Hearing Aids Radios Two-Way

DVD/CD Players Reproductores de DVD/CD Electronic Cigarettes and Smoking Devices

Digital Cameras Cámaras Electronic Cigarettes and digitales Smoking Devices GPS Receivers Remote-Controlled Toys GPS

Always Permitted Always Permitted

NFL Redzone

Wifi

Movies

Hearing Aids Laptop Computers

Audio Players Aparatos de Two-Way Radios audio

Permitted Pacemakers

Pacemakers Never Permitted

Never Permitted Flight Service Hand-Held Never Permitted

Electronic Remote-Controlled Toys Games Juegos electrónicos Television or AM/FM Radio Receivers portátiles Always Permitted

Satellite Radio Radio por satélite

Permitted

Bluetooth Devices Remote-Controlled Toys Dispositivos Bluetooth

Never Permitted Electronic nerve stimulators and other implanted medical devices Permitted Always Permitted are also permitted. Dispositivos de Movies Messaging Flight Service estimulación eléctrica de los nervios Tablets or E-readers y otros implantaPacemakers Tablets or E-readers Messagingaparatos médicos Smart Phones Pacemakers Pacemakers Two-Way Radios dos también son permitidos. Marcapasos

Permitted

Always Permitted

Wifi

Movies

Smart Phones

Flight Service Movies

Smart Phones

Permitted

Tablets or E-readers Always Permitted

Always Permitted TV

Pacemakers

Messaging

Never Permitted Laptop Computers

Never Permitted

Smart Phones

Never Permitted

Two-Way Radios

Hearing Aids

Hearing Aids Radios Hearing Aids Two-Way Aparatos para sordos Two-Way Radios

Tablets or E-readers

Electric Shavers Rastrillo Pacemakers eléctrico Electronic Cigarettes and Smoking Devices

Electronic Cigarettes and Electronic Smoking Devices Watches Relojes electrónicos Hearing Aids

Never Permitted Nunca pueden usarse dentro del avión

Hearing Aids Never Permitted

Remote-Controlled Toys

Electronic Cigarettes and

NoiseCanceling Two-Way Radios Headphones Auriculares que aislan el ruido

Electronic Cigarettes and Smoking Devices

Devices Laptop Computers Remote-Controlled Toys TV or E-readers Hearing Aids Electronic Cigarettes and Devices capable Tablets of Smoking transmitting Smoking Devices data, unless otherwise noted, are never permitted. Nunca son permiMessaging Tablets or E-readers Hearing Aids Electronic Cigarettes and Smoking Devices tidos los dispositivos con capacidad TV Laptop Computers Remote-Controlled Toys Television or AM/FM Radio Receivers NFL Redzone Smart Phones Pacemakers Two-Way Radios Two-Way Electronic Television or Remotepara transmitir datos, excepto que Radios (WalkieCigarettes and AM/FM Radio Controlled Toys Laptop Computers Remote-Controlled Toys Pacemakers Two-Way Radios se especifique lo contrario. Talkies) or Smoking Devices Receivers Juguetes de Scanners Radios Cigarrillos Televisión o Receivers control remoto or AM/FM Radio NFL Redzone Laptop Computers Remote-Controlled ToysTelevision TV emisores/ electrónicos y radios de AM/ TV Laptop Computers Remote-Controlled Toys receptores dispositivos para FM Television or AM/FM Radio Receivers NFL Redzone (walkie-talkies) fumar Tablets or E-readers Hearing Aids Electronic Cigarettes and

Messaging

Hearing Aids

Electronic Cigarettes and Smoking Devices

Television or AM/FM Radio Receivers

Smoking Devices

Television or AM/FM Radio Receivers

NFL Redzone

Television or AM/FM Radio Receivers

NFL Redzone Remote-Controlled Toys

Laptop Computers

Remote-Controlled Toys

ELECTRONIC DEVICES Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) Television or AM/FM Radio Receivers maleta por persona y un (1) artículo personal.

Television or AM/FM Radio Receivers

NFL Redzone

DISABILITY ASSISTANCE Southwest Airlines and AirTran Airways offer assistance to their Customers with disabilities upon request. Southwest Airlines y AirTran Airways siempre ofrecen asistencia para sus clientes con discapacidades que lo pidan.

Electronic Cigarettes and

Smoking Devices Video Camcorders Videocámaras

Always Permitted Pueden usarse en todo momento dentro del avión

Wifi

CREW INTERFERENCE Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido. PETS All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo. ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

OCTOBER 2014 SOUTHWEST

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INFORMATION

Inflight Entertainment

WiFi*

Inflight Entertainment Wifi

Flight Service

Permitted

Inflight

Flight Service Always Permitted

Never Permitted

• Browse the Web, check e-mail, or Entertainment Portal Portal update your statusMore onInformation social media. Inflight Entertainment • Our Inflight Entertainment Portal • In order to provide a top-notch WiFi allows you to access free content, Inflight Entertainment experience, we limit access to certainFlight Service including games, a flight tracker, and high-bandwidth applications and all that southwest.com has to offer. websites including Netflix, HBO Go, • Inflight entertainment options are all and VoIP. accessible from the homepage of the Wifi

Permitted

Movies

Smart Phones

Movies

Smart Phones

Messaging

Tablets or E-readers

Permitted

Wifi

Messaging

Pacemakers

Two-Way Radios

Pacemakers

Always Permitted

Electronic Cigarettes and Smoking Devices Never Permitted

portal.

Tablets or E-readers

Hearing Aids

• Available all day per device. • Stay in contact with friends and family like you never left the ground. • Information about which apps are available can be found on the Inflight Entertainment Portal. Laptop Computers

Two-Way Radios

Hearing Aids

Messaging*

Movies

Never Permitted

Always Permitted

Smart Phones

Electronic Cigarettes and Smoking Devices Remote-Controlled Toys

How to Access

Pacemakers

Two-Way Radios

Every device is different, but here are the basic steps: • Once onboard a WiFi-enabled aircraft, turn on your approved electronic device, and set to airplane mode. WiFi is now available gateTV* to-gate. • Enjoy unlimited access to our • View available wireless networks, popular lineup of live channels and select “Southwest WiFi,” and connect. on-demand TV episodes for free, • Launch your Web browser to be compliments of DISHt!. directed to the Inflight Entertainment Inflight Entertainment Flight Service Inflight •Entertainment Flight Service Compatible device information Portal (you might need to hit can be found on the Inflight Enter“refresh”), or navigate to southwest tainment Portal. wifi.com. t DISH is a registered trademark of • A list of supported devices and DISH Network L.L.C. operating systems is available on the Inflight Entertainment Portal FAQ or on southwest.com. Movies* Laptop Computers

Remote-Controlled Toys

Television or AM/FM Radio Receivers

NFL Redzone

Messaging

Tablets or E-readers

Hearing Aids

Laptop Computers

Remote-Controlled Toys

Television or AM/FM Radio Receivers

NFL Redzone

Permitted

Wifi

Always Permitted

Permitted

Wifi

Movies

Smart Phones

Movies

Pacemakers

Smart Phones

Tablets or E-readers

Messaging

TV NFL Redzone

Hearing Aids

Tablets or E-readers

Never Permitted

Always Permitted

• Choose from a wide selection of popular titles, including recent releases, classics, and children’s films. • Movies can only be viewed while device is connected to Southwest WiFi. Messaging

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything. Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld). • Look for the “gogoinflight” signal, then connect. • Launch your Web browser, and sign up.

Television or AM/FM Radio Receivers

NFL Redzone

Electronic Cigarettes and Smoking Devices

AIRTRAN WiFi

Laptop Computers

NFL RedZone*

Laptop Computers

• Catch the game with NFL RedZone, available Sunday afternoons during the NFL regular season. • This premium channel is not included as part of free TV. NFL Redzone

* Pricing information can be found on the Inflight Entertainment Portal.

Never Permitted

Two-Way Radios

Pacemakers

Two-Way Radios

More Information Electronic Cigarettes and Smoking Devices

• Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled. • Service on flights to/from destinations outside the contiguous U.S. is currently not available for the entire flight. • Southwest takes great pride in giving you low fares and a comfortable flight, but we are unable to provide technical support. • Movies and select TV content require a download of the free Onboard Player app available in the Apple App Store or Google Play Store.

Hearing Aids

Electronic Cigarettes and Smoking Devices

Remote-Controlled Toys

WiFi Support • On the ground, visit gogoair.com, or call Gogo customer service at 1-877-350-0038. In the air, visit air.gogoair.com.

Free Access to SkyMall.com • Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session) . Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall. com/AirTranWiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session. Service on flights to/from international destinations is currently not available for the entire flight.

Remote-Controlled Toys

Television or AM/FM Radio Receivers

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Customs & Immigration 1

This Space For Offical Use Only

Customs Declaration

FORM APPROVED OMB NO. 1651-0009

19 CFR 122.27, 148.12, 148.13, 148.110,148.111, 1498; 31 CFR 5316

Each arriving traveler or responsible family member must provide the following information (only ONE written declaration per family is required). The term “family” is defined as “members of a family residing in the same household who are related by blood, marriage, domestic relationship, or adoption.” 1 Family Name

First (Given) 2 Birth date

Middle Month

Day

Year

Beverages LIQUOR $5 • Dewar’s® Scotch • Jack Daniel’s® • Wild Turkey®

• Canadian Club® Reserve • Tanqueray® Gin

• Bacardi® Rum • Baileys® Irish Cream • Finlandia® Vodka

BEER $5 • Bud Light® • Miller Lite® • Heineken®

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

WINE $5

3 Number of Family members traveling with you 4 (a) U.S. Street Address (hotel name/destination

(b) City

5 Passport issued by (country)

COMPLIMENTARY BEVERAGES

6 Passport number 7 Country of Residence 8 Countries visited on this

• • • • • • • •

trip prior to U.S. arrival 9 Airline/Flight No. or Vessel Name 10 The primary purpose of this trip is business: 11 I am (We are) bringing

(a) fruits, vegetables, plants, seeds, food, insects: (b) meats, animals, animal/wildlife products: (c) disease agents, cell cultures, snails: (d) soil or have been on a farm/ranch/pasture: 12 I have (We have) been in close proximity of livestock:

Yes

Yes Yes Yes Yes Yes

No No No No No

Yes

(such as touching or handling)

13 I am (We are) carrying currency or monetary instruments

over $10,000 U.S. or foreign equivalent:

(see definition of monetary instruments on reverse)

14 I have (We have) commercial merchandise: (articles for sale, samples used for soliciting orders, or goods that are not considered personal effects)

15 RESIDENTS—the total value of all goods, including commercial merchandise

I/we have purchased or acquired abroad, (including gifts for someone else, but not items mailed to the U.S.) and am/are bringing to the U.S. is: $ VISITORS—the total value of all articles that will remain in the U.S., including commercial merchandise is: $

Read the instructions on the back of this form. Space is provided to list all the items you must declare. I HAVE READ THE IMPORTANT INFORMATION ON THE REVERSE SIDE OF THIS FORM AND HAVE MADE A TRUTHFUL DECLARATION.

✗

Signature

Date (month/day/year)

CBP Form 6059B (04/14)

U.S. CUSTOMS DECLARATION FORM** Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters. • Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country. • Lines 5 and 6 may be left blank if not using a passport. • On Line 9, enter WN for Southwest or FL for AirTran, followed by your specific flight number. • Please read both sides of the declaration. • Sign at the “X.” 1

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on ﬂights bound for Mexico. How to complete this form: • Complete sections 1–6. • Once completed, sign and date the form. 2

MEXICAN IMMIGRATION FORM Who must complete this form: • All Passengers (including children) who are not citizens of Mexico, on flights bound for Mexico. How to complete this form: • Complete sections 1–14 on the top portion of the form and sections 1–10 on the bottom portion of the form. • Once completed, sign and date the top portion of the form. • Sections on the form titled “USO OFICIAL” are for use by Mexican Immigration officials and should not be filled out by Passengers. What to do with this form: • The form will be separated as Passengers proceed through Mexican Customs. • Make sure to retain the bottom portion of the form, which serves as your visa while in Mexico. It must be surrendered at time of checkin for your return flight. Passengers unable to present this form at time of departure will be fined by Mexican Immigration. 3

** Go to cbp.gov to download, fill out, and print this form before your next international flight.

Coca-Cola® Coke Zero™ Diet Coke® Sprite® Sprite Zero™ Dr Pepper® Diet Dr Pepper® Seagram’s® Ginger Ale • Seagram’s® Tonic Water

• Seagram’s® Seltzer Water • Tomato Juice • Mr & Mrs T® Bloody Mary Mix • Minute Maid® Cranberry Apple Cocktail • Minute Maid® Orange Juice

Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

AIRTRAN LIQUOR $6 • Dewar’s® Scotch • Jack Daniel’s® BEER $5 • Bud Light® • Miller Lite® • Heineken®

• Minute Maid® Apple Juice • LIFT® Coffee* • Decaf Coffee* • Tea • Hot Chocolate • Noncarbonated Puriﬁed Drinking Water * Hazelnut and regular creamer available

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans. Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

• Tanqueray® Gin • Bacardi® Rum

• Baileys® Irish Cream • Finlandia® Vodka

• Corona Extra® • Fat Tire®

• Coastal Ridge® Chardonnay • Coastal Ridge® Merlot

WINE $6

COMPLIMENTARY BEVERAGES • Coca-Cola® • Seagram’s® • Coke Zero™ Seltzer Water • Diet Coke® • Mr & Mrs T® • Sprite® Bloody Mary Mix • Sprite Zero™ • Minute Maid® • Seagram’s® Cranberry Ginger Ale Apple Cocktail • Seagram’s® • Minute Maid® Tonic Water Orange Juice

• Minute Maid® Apple Juice • Regular Coffee • Decaf Coffee • Tea • Noncarbonated Puriﬁed Drinking Water

OCTOBER 2014 SOUTHWEST

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Rapid ® Rewards

The name says it all.

Rapid Rewards offers more ways to earn points to redeem for reward flights and no restrictions to get between you and your favorite destinations. You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines®. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits: UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE* A-LIST TIER BENEFITS

A-LIST PREFERRED TIER BENEFITS

• Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Highest priority boarding • Free Inflight WiFi (on WiFi-enabled planes) • 100% point-earning bonus

Make your points go further.

AirTran® Airways A+ Rewards®

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location. Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent. Visit southwest.com/pointscenter to get started.

You can keep earning and redeeming A+ Rewards Credits for any travel booked and flown through AirTran through November 1, 2014. Your active credits will then be converted to Rapid Rewards Points at 1,200 Rapid Rewards Points per credit. Visit aplusrewards.com to enroll in A+ Rewards!

Earn Even Faster With The Rapid Rewards Credit Card. PREMIER CARD EXCLUSIVE BENEFITS: • Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines. • Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases. • Earn 1 point per $1 spent on all other purchases. • Earn 6,000 bonus points after your Cardmember Anniversary. • Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events. Visit southwest.com/applytoday to learn more. Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change. See southwest.com/applytoday for pricing and rewards details.

146 SOUTHWEST OCTOBER 2014

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Enroll now!

It’s free and easy to join Rapid Rewards! Sign up now at southwest.com/enroll or by texting PLANE to 72743 to get started.

Earn more points when you visit our Partners. Hotels Receive 600 points per qualifying stay.

Radisson Blu Radisson® Country Inns & Suites By CarlsonSM Park Inn by Radisson Park Plaza®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency® Hyatt Place™ HYATT House™

JW Marriott® EDITIONSM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments® SpringHill Suites by Marriott® Fairfield Inn and Suites by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay® The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

Rental Cars Receive 600 points per qualifying rental.

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection® Sheraton® St. Regis® W Hotels® Westin®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Earn thousands of points for hotel stays booked through Rocketmiles. Visit rocketmiles.com/southwest.

Home & Lifestyle

Shop & Dine

Earn 12,500 points when you sign up for DISH®. Visit dish.com/southwest to learn more.

Ground Transportation

Earn points when you sign up for qualified electric service plans in participating states.* Visit southwest.com/energy.

Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

Receive up to 300 points for qualified travel to and from participating airports. Energy Plus services CT, IL, MA, MD, NJ, NY, OH, and PA.

Specialty

Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more!

Earn points for sharing your opinions with e-Rewards. Visit e-rewards.com/southwest to join now! Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started! Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

Reliant and Everything Energy services TX.

Rapid Rewards Members can earn 1,000 points per order of $29.99 or more. Visit 1800flowers.com/rapidrewards.

Message and Data Rates May Apply. By texting the keyword for enrollment, you consent to receive autodialed telemarketing messages from or on behalf of Southwest at the telephone number used for text-in. You understand that consent is not a condition of purchase. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/ from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby. All Rapid Rewards rules and regulations apply and can be found at southwest.com/rrterms. ©2014 Southwest Airlines Co. ©2014 AirTran Airways. All rights reserved.

OCTOBER 2014 SOUTHWEST

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TERMINAL MAPS

International Connections

For departure times and gate numbers, check airport monitors or ask a Gate Agent. Atlanta (ATL)

Baltimore (BWI)

Chicago (MDW)

Denver (DEN)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Terminal A

DOMESTIC DEPARTURES

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourses A and C

Concourse C

Airside 2

INTERNATIONAL DEPARTURES

Concourse C

Concourses A, B, and C

Concourse A

Concourses A and C

Concourse C

Airside 2

INTERNATIONAL ARRIVALS

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

TICKET COUNTERS

RECHECK LOCATION

Connecting to an International Flight • Go directly to the Southwest/AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel. • You will then proceed through customs to clear checked and carryon baggage. • Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip. • Customers traveling internationally into the United States with a connecting flight may carry liquids in carryon baggage, provided they were purchased in duty-free shops and placed in secure, tamper-evident bags.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

148 SOUTHWEST OCTOBER 2014

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Hartsfieldâ&#x20AC;&#x201C;Jackson Atlanta International Airport (ATL) International Terminal Lower Level

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

Orlando International Airport (MCO)

Lower Level

Level 2

Terminal A Level 3

Main Terminal

Terminal B

International Arrivals International Arrivals

Midway International Airport (MDW) Lower Level

Main Terminal

General Mitchell International Airport (MKE) Main Terminal

Lower Level

Denver International Airport (DEN)

Main Terminal

Level 5

Level 6

Lower Level

Legend Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 5 Level 6

OCTOBER 2014 SOUTHWEST

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ROUTE MAP

Where We Fly PACIFIC TIME

MOUNTAIN TIME SEATTLE/TACOMA

CENTRAL TIME

SPOKANE

EAST

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS MILWAUKEE

RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

FLINT

CHICAGO (MIDWAY)

AKRON/ OMAHA INDIANAPOLIS DAYTON

DENVER KANSAS CITY

ST. LOUIS

LOUISVILLE

LAS VEGAS WICHITA BURBANK LOS ANGELES (LAX)

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

NASHVILLE AMARILLO

TULSA

SAN DIEGO

MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

BIRMINGHAM

TUCSON

DALLAS (LOVE FIELD) EL PASO MIDLAND/ODESSA AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA

NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

CANCÚN

We Get You There

You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check our flight schedule.

MEXICO CITY

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9/8/14 4:41 PM

EASTERN TIME ATLANTIC TIME PORTLAND MANCHESTER ROCHESTER GRAND RAPIDS

KEE

FLINT

ALBANY

BUFFALO/ NIAGARA FALLS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

LONG ISLAND/ISLIP NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

DETROIT CLEVELAND

PHILADELPHIA

APOLIS

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

OUISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM

ILLE

CHARLOTTE GREENVILLE-SPARTANBURG

GHAM

COLA

ATLANTA

PANAMA CITY BEACH

CHARLESTON

The Southwest and AirTran networks are now connected, with service to more than 90 destinations. Book your next trip on southwest.com.

JACKSONVILLE ORLANDO

TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU

SAN JUAN PUNTA CANA

CANCÚN

MONTEGO BAY

ARUBA

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The “If” List

James Marsden, if you wrote a letter to your kids, what would it say? I hope that my actions as their father are a lifelong letter to them. They learn more by observing than by being told. If you could have created any great work of art, what would it be and why? Every Beatles song ever written. Just because. The Best of Me was shot in New Orleans. If you had to take us out for a night on the town, what would we do? There’s no place on Earth like New Orleans. I’d start with dinner at Pêche, a great seafood restaurant, then go to Frenchmen Street for some live music and drinks. On the way home, we’d have to stop at Café Du Monde for a beignet. If you could give your 10-year-old self one piece of advice, what would it be? Never stop smiling. But get braces first.

James Marsden stars in the film adaptation of Nicholas Sparks’ The Best of Me, in theaters October 17.

If you had a superpower, what would it be and why? Ah yes, the proverbial question. I would want to fly. Sorry, Southwest!

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paulfredrick.com/special 800-309-6000 Specify promotional code C4HSSW FREE EXCHANGES. New customer offer. Limit 4 shirts per customer. white K.O11/30/14. path Shipping extra. Cannot be combined with other offers. Expires

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Looking for a new home, but unsure where to start? Contact our friendly Community Information Specialists at the numbers listed above.

khov.com/southwest Pricing features and availability subject to change without prior notice. We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin. ©2014 K. Hovnanian ® Great Western Homes, LLC. (ROC 188563) ©K. Hovnanian ® Companies ® of California, Inc. ©K. Hovnanian ® Homes Northern California, Inc. Equal Housing Builder.

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Spotlight Destination: Monterey Manor, Gilroy, CA

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