October 2013 by Southwest: The Magazine

SOUTHWEST AIRLINES + AIRTRAN A SYMBOL OF FREEDOM速

Let It Grow! Visionaries like Ron Finley are leading a magnificent rebirth in America. OCTOBER 2013 F1_places_kdm.indd 1

OCTOBER 2013

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UC San Diego Defining the Future of the Public Research University

Positive imPact on the community and World

The University of California, San Diego, founded in 1960, has emerged as a premier teaching institution, an

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economic engine and a research powerhouse with a strong commitment to public service. For more than a decade,

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UC San Diego has been recognized by U.S. News & World Report as one of the top ten public universities. Today, the campus is a model and leader with transformative impact on public higher education. Outstanding faculty are a hallmark of UC San Diego. Our students learn directly from leading scholars, including the 16 Nobel laureates who have taught

We are committed to being a student-centered, Ninety current faculty members, including research-focused, Chancellor Pradeep K. Khosla, are members service-oriented public of one or more of the three prestigious university that provides national academies: the National Academy opportunity for all. at UC San Diego in the past five decades.

of Sciences (43), the National Academy of Engineering (18) and the Institute of

uc san diego chancellor Pradeep K. Khosla

Medicine (29). And exceptional innovators such as former faculty member Irwin Jacobs, co-founder of Qualcomm Inc. and National Medal of Technology recipient, have shaped and led the campus. 2013 PRESIDENTIAL MEDAL OF FREEDOM recipient and Nobel laureate Mario Molina is one of UC San Diego’s leading faculty in the study of climate change.

Bottom left: Scheduled to open in 2016, UC San Diego Health System’s Jacobs Medical Center will emerge as one of the world’s premier scientific and clinical hubs.

UC San Diego Health System is ranked No. 1 among San Diego’s adult hospitals.

—2012–13 U.S. News & World Report “America’s Best Hospitals” issue

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best university in the world

—2013 Academic Ranking of World Universities, Center for World-Class Universities at Shanghai Jiao Tong University

Ocean data taken from the pier at UC San Diego’s Scripps Institution of Oceanography provides an unparalleled source of information on changes in the coastal Pacific Ocean. Situated on a public beach in La Jolla, Calif., Scripps Pier is a center of public—as well as scientific—activity. Below: UC San Diego’s eighth chancellor, Pradeep K. Khosla, tours the Sapphire Energy offices in La Jolla. Founded by UC San Diego faculty, the company strives to change the world by developing a domestic, renewable source of energy.

INNOVATION AND INDUSTRY The collaborations UC San Diego has forged with its partner institutions on the Torrey Pines mesa enhance San Diego’s global reputation for cutting-edge science and discovery. Our partners include other world-renowned institutions

d to red, sed, blic ides all.

such as the Kavli Institute for Brain and Mind at UC San Diego, the Salk Institute for Biological Studies, Sapphire Energy, The Scripps Research Institute, SanfordBurnham Medical Research Institute, the Sanford Consortium for Regenerative Medicine, and Qualcomm.

ellor hosla

The campus’s billion-dollar research enterprise translates inquiry and exploration into innovations, medical breakthroughs, jobs and new businesses in San Diego and California. UC San Diego faculty, staff and alumni have started 650 companies, including many of San Diego’s most prominent biotech and technology firms. The total estimated annual sales of active UC San Diego-related companies including those utilizing licensed technology is $25.7 billion.

university in the nation for the fourth consecutive year

UC San Diego is a magnet for leading minds and uncommon scholars. It fosters a culture of interdisciplinary collaboration and innovation that uniquely positions the campus to play a critical role in addressing societal challenges that will improve the planet and humankind.

—Washington Monthly, 2013

Learn more at ucsd.edu.

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Contents October 2013

58 Be

72 Don’t

Hopefully, you can feel it. The buzz of activity. The winds of change. The discovery—from Portland, Maine, to Portland, Oregon— of the new Great Places in America.

We’re afraid it’s true: The fear of public speaking is curable. Does that mean we’re going to have to speak up?!

Here Now

Just Stand There

88 Your

Adventure In San Juan

Art excursions, fortress tours, rainforest rambles, and high-spirited times: They’re all yours for the having on the Island of Enchantment. FLYING COLORS

The vibe’s all bright in Old San Juan.

ON THE COVER / The grass (and other plants) is always greener on Ron Finley’s side of Los Angeles. PHOTOGRAPHY BY RICKETT & SONES

6 SPIRIT OCTOBER 2013

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PHOTOGRAPHY BY STEPHEN M. KELLER

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Valles Caldera

If a land is a welcoming land, a land with kind eyes and warm arms, then no chill of winter can raise bumps save for the ones that come from wonder and awe. TRUE

FALSE

Adventure that Feeds the Soul. newmexico.org

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Contents October 2013

To-Do List Ten Action Items in This Issue 1 Bake bannock

Page 34

2 Curl up in

California Page 36

Visit Florida 98

3 Make a splash in Florida Page 42

4 See who says

yes to dresses Page 44

5 Get Giada’s

advice Page 47

Front

14 Gary’s Greeting 16 Gary’s Greeting

18 20 22 24 26 29 33 39 47

en Español Star of the Month Freedom Story From the Editor Your Words Your Pictures Media Center Eat Drink Sleep The Numbers Business

Middle

58 Be Here Now 72 Don’t Just Stand There 88 Your Adventure

In San Juan

Back

98 Promotional Series:

Florida: Full of Surprises 105 Promotional Series: Focus on Women’s Health 117 Promotional Series: Focus on Franchises 125 Calendar 137 Fun! 156 Spotlight 159 Community Outreach 160 Products & Services 163 Flight Service 164 Terminal Maps 166 Information 168 Rapid Rewards and A+ Rewards Partners 170 Route Map 172 The “If” List

6 Make screen-

sharing a cinch Page 48

7 Shush unwanted sounds Page 52

8 Check out

Charleston Page 54

9 Jive to jazz Page 125

10 Alleviate antsyness Page 137

PHOTOGRAPHY BY CHRIS PLAVIDAL (BOOKS), ADAM VOORHES (SHEET MUSIC, COCKTAIL), GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU (BIKES), STEPHEN M. KELLER (KLYDE WARREN PARK)

8 SPIRIT OCTOBER 2013

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Lights. Camera. Action.

Direct all the action at home from virtually anywhere.

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October 2013 EDITORIAL EDITORIAL DIRECTOR Jay Heinrichs CREATIVE DIRECTOR Kevin de Miranda EXECUTIVE EDITOR John McAlley ART DIRECTOR Emily Kimbro SENIOR EDITOR Alison Miller DIGITAL MANAGING EDITOR Melanie J. Clancy TRAVEL EDITOR Amanda Gleason ASSISTANT ART DIRECTORS Britta Hazel, Stefanie Pepping ASSISTANT EDITORS Gabbi Chee, Austin W. G. Morton PROJECT DESIGNER Eric Thurstin ART INTERN Leah Friedman EDITORIAL INTERN Annette Nevins CONTRIBUTORS Catherine Adcock, Patty Chang Anker, Matthieu Forichon, J. Rentilly, Adam Voorhes WEB DEVELOPMENT, PACE INTERACTIVE Dena Caulder, Jason Dalton, Chad Hayton EDITORIAL INQUIRIES Spirit Magazine 2811 McKinney Ave., Suite 360 Dallas, TX 75204-8600 Letters to the editor may be mailed to the address above or submitted via the website at spiritmag.com. SOUTHWEST INQUIRIES Comments directed at Southwest Airlines not pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the “Contact Us” page at southwest.com. PACE COMMUNICATIONS, INC. CEO & OWNER Bonnie McElveen-Hunter CHAIRMAN EMERITUS Eugene Johnston SECRETARY-TREASURER Patricia M. McConnell PRESIDENT Craig Waller CHIEF OPERATING OFFICER & CHIEF FINANCIAL OFFICER Leigh Ann Klee EXECUTIVE VICE PRESIDENT Edward F. Calfo

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I ask three things of the 46,000 Southwest Airlines and AirTran Airways Employees every day: Work hard, have fun, and treat everyone with respect. We call this Living the Southwest Way, and it comprises three characteristics that we look for in job candidates and require of our Employees: a Warrior Spirit, a Servant’s Heart, and a FunLUVing Attitude. While it may sound simple (and it is), the impact can be profound. Our

Culture has long been admired and has earned Southwest much recognition, including a yearly spot on Fortune’s “World’s Most Admired Companies” list (we ranked seventh this year) and the distinction of being named one of the Best Places to Work in Glassdoor.com’s 2013 Employees’ Choice Awards. Our Culture is not a program or a campaign; it is the sum of the personalities and behaviors of our People who Live the Southwest Way every day.

Customer Service in Action A Customer was traveling to Florida to spend a few final days with her father, who was suffering from pancreatic cancer. Due to a flight delay, she would miss her connection in Chicago and was distraught because she needed to be in Florida with her father the next day. Our Employee reaccommodated the Customer so that she could get there. But that’s not the end of the story. Our Employee took the time to look up the Customer’s address and sent a handwritten note, which the Customer received upon returning home after her father’s death. The Customer writes that this act of kindness and compassion during such a difficult time meant so much to her. It’s a wonderful example of a Servant’s Heart in action!

Our Warrior Spirit was born from years of legal battles just to get Southwest off the ground. That same Warrior Spirit lives on today as we continue to be successful in a brutally competitive industry. Last year, our Warriors rallied around an effort to convince the City of Houston to allow Southwest to build an international terminal at William P. Hobby Airport. Through a comprehensive grassroots campaign, our People prevailed, and we broke ground on the new terminal just last month. (Southwest plans to launch international flights in 2014.) Our Employees have always had a passion for serving others. Our Servant’s Hearts have earned Southwest many accolades throughout the years, and we’ve consistently received the lowest ratio of Customer complaints to the Department of Transportation since they began tracking customer satisfaction in 1987. But more importantly, you see that passion in the way our Employees deliver Customer Service at the airport and on your flight—and anytime you encounter one of their warm smiles. Last, but not least, we like to have a good time, and you see that expressed with our Employees’ FunLUVing Attitudes! Where else can you hear a Flight Attendant sing a song, have a chance to play gate games with our Customer Service Agents, or celebrate the holidays in such a fun way with our Employees? After all, we take our competition seriously, not ourselves. I invite you to join in the fun and to let us serve you with a smile. Thanks for coming along for the ride!

Gary Kelly

Chairman, President, and CEO Southwest Airlines

PHOTOGRAPHY BY DAN SELLERS

Gary’s Greeting

Living the Southwest Way

14 SPIRIT OCTOBER 2013

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Gary’s Greeting En Español +

Viviendo a lo Southwest

Todos los días le pido tres cosas a los 46,000 Empleados de Southwest Airlines y AirTran Airways: Que trabajen duro, que se diviertan, y que traten a todos con respeto. Esto es Vivir a lo Southwest, y comprende de tres características que requerimos en actuales y posibles Empleados: un Espíritu de Guerrero, un Corazón de Servicio y una Actitud Divertida. Por más sencillo que suene (y lo es), el impacto puede ser muy profundo. Nuestra Cultura ha sido admirada desde hace mucho tiempo, y nos ha

otorgado muchos reconocimientos, incluyendo anualmente un lugar en la lista de Fortune de “Las Compañías Más Admiradas del Mundo” (clasificamos el número 7 este año) además de la distinción de ser nombrado uno de los Mejores Lugares para Trabajar en los Premios de Elección de los Empleados de Glassdoor.com para 2013. Nuestra Cultura no es un programa o una campaña, es la suma de las personalidades y comportamientos de nuestra Gente que Vive a lo Southwest cada día.

Servicio al Cliente en Acción Una Cliente viajaba a Florida para pasar sus últimos días con su padre, quien sufría de cáncer de páncreas. Debido a un retraso de vuelo, iba a perder su conexión en Chicago y estaba desconsolada porque necesitaba estar en Florida con su padre al día siguiente. Nuestro Empleado reprogramó el viaje de la Cliente para que llegara a tiempo. Pero el relato no se acaba ahí. Nuestro Empleado se tomó el tiempo de buscar la dirección de la Cliente y le envió una carta escrita a mano, que la Cliente recibió al llegar a casa después de la muerte de su padre. La Cliente respondió que en un momento tan difícil, este acto de amabilidad y compasión significó mucho para ella. Es un ejemplo fantástico de un Corazón de Servicio en acción.

Nuestro Espíritu de Guerrero nació en años de batallas legales sólo para lograr despegar. Ese Espíritu de Guerrero sigue vivo mientras exitosamente permanecemos en una industria brutalmente competitiva. El año pasado, nuestros Guerreros ayudaron a convencer a la Ciudad de Houston a construir una terminal internacional en el aeropuerto William P. Hobby. Mediante una exhaustiva campaña, nuestra Gente ganó, y el mes pasado comenzamos las obras. (Southwest piensa lanzar vuelos internacionales en 2014). Nuestros Empleados siempre han tenido pasión por servirle a otros. Nuestros Corazones de Servicio han ganado muchos elogios a través de los años y desde que comenzaron a rastrear la satisfacción de los clientes en 1987, hemos recibido consistentemente el porcentaje más bajo en quejas de Clientes en el Departamento de Transportación. Y aún más importante, ves nuestra pasión cuando los Empleados brindan Servicio al Cliente en el aeropuerto y en el vuelo, y cada vez que ves una de sus sonrisas cálidas. Por último, y no menos importante, nos gusta divertirnos y nuestros Empleados lo expresan con sus Actitudes Divertidas. ¿Dónde más puedes oír a un Sobrecargo cantando una canción, jugando juegos con Agentes de Servicio al Cliente en las puertas de embarque o celebrando los días festivos de una manera tan divertida con nuestros Empleados? Después de todo, tomamos la competencia en serio, no a nosotros mismos. Te invito a unirte a la diversión y permitir que te sirvamos con una sonrisa. Gracias por acompañarnos.

Gary Kelly

Presidente de la Junta Directiva, Director Ejecutivo y Presidente Southwest Airlines 16 SPIRIT OCTOBER 2013

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Scott Richards

Star of the Month

R E F U N D S ER V I C E S M A N AG ER , DA L L A S Scott Richards is the ultimate family man, both in and out of the office. Scott, a Refund Services Manager, has worked in the Finance Department at Southwest for more than 13 years. At Southwest, we often refer to our Coworkers as “Family,” and Scott’s Team is the perfect example. He refers to them as a “well-oiled machine,” which is important because they are responsible for processing all Customer ticket refunds. Scott’s Team is small but mighty, something they have proved countless times. In the aftermath of Hurricane Katrina, for example, they rallied together to quickly accommodate thousands of Customers. “My peers are awesome, and I am so proud to work alongside them,” he says. Scott and the Team find time to have fun together, too. A self-proclaimed “big goof,” Scott LUVs the annual Halloween celebration, where he has impersonated Indiana Jones, Conway Twitty, and even Southwest’s Chairman, President, and CEO, Gary Kelly. His most popular costume to date is when he was a back-up dancer to a Coworker’s Beyoncé, complete with black pantyhose, red high heels, and a “Single Ladies” dance that he’ll probably never live down. In his off-duty hours, Scott is a true outdoorsman at heart. “I wear boots every day,” he says. Scott is happiest when he’s hunting, fishing, or spending time on his folks’ farm. Scott used his Southwest flight benefits when he and his wife, Brittany, flew to Orlando, Florida, for their honeymoon in 2002. Ten years later, Brittany officially joined the Southwest Family when she accepted a position in the Customer Relations Department. The couple has two children: an 8-year-old son, TJ, and a 1-year-old daughter, Molly. Scott shares his passion for being outdoors with TJ by coaching his Little League baseball team. He and Brittany are excited to show their children the country as they grow up, one Southwest flight at a time. Scott, thank you for everything you do to take care of our Customers. —Evan Galin

SWA SLUGGER

Scott and his Team go to bat for Customers.

Blue Man Group is proud to give Scott Richards two tickets to a Blue Man Group show as a token of appreciation for his work and dedication. Congratulations, Scott!

18 SPIRIT OCTOBER 2013

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PHOTOGRAPHY BY JUSTIN CLEMONS

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Rapid Rewards Freedom Story

Jack Ingram

S I N G ER /S O N GW R I T ER , AU S T I N , T E X A S

FINE TUNED

To Jack, SWA hits all the right notes.

20 SPIRIT OCTOBER 2013

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It’s only fitting that country music songwriter and performer Jack Ingram’s carrier of choice is Southwest Airlines. After all, he and the Company both got their starts in the Lone Star State. But Jack’s preference for Southwest goes much deeper than their shared roots. “Southwest flies to, or near, every city I need to go to,” Jack says. “The boarding process is simple and easy, and so is the Rapid Rewards Frequent Flyer Program. I know I sound like a darn commercial, but these really are the main reasons I fly Southwest whenever I can.” But above all, Jack says the Culture is the best thing about Southwest. “From Ticket Agents and baggage service to Flight Attendants, Southwest Employees are always friendly and helpful.” In fact, Jack has his own way of testing if an airline is cool or not. “Whenever I get up during a flight, Southwest is the only airline where, almost every time, the Employees say, ‘Hi,’ or ‘How you doing,’ or ‘Hey, you look like the guitar player from Rascal Flatts!’ I only experience that on Southwest.” Southwest helped Jack create a unique experience to support one of his favorite charities, The Boot Campaign, when he performed onboard a plane as part of the Live at 35 concert series (see page 156). “It was awesome to surprise the passengers with a concert at 35,000 feet in the air. I love that Southwest not only supports musicians, but that they think of fun ways to create a great memory.” Jack is grateful for Southwest not only because it allows him to connect with his fans, but also, more importantly, because the airline connects him to his wife and kids. “I make my travel choices for my family. I leave Austin as late as possible, and then I hop a return flight as soon as possible after a gig. I want to get back home and spend as much time as I can with my family.” Southwest is happy to be able to connect Jack to what’s important in his life. We are mighty proud to consider a Lone Star legend like Jack Ingram part of our Family. —Todd Painter

PHOTOGRAPHY BY MATT RAINWATERS

9/9/13 9:51 AM

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From the Editor

SPACE OF LIFE

Dear Reader,

Gertrude Stein famously said of Oakland, California, that there was no “there there.” Not true today. Oakland has not only become one of the hippest, happeningest cities, it even boasts a big metal sculpture of letters that spell THERE. So there. But what makes a spot a real place? We asked that of Southwest Airlines Customers over social media and noodled over the question ourselves. This issue only begins the conversation. For me, the most special places have their own special times as well. Take Santa Fe during the holiday season. (You still have time to book a flight!) Once a year, people gather at the Santa Fe Plaza, the lights go out, and everyone holds a lit candle. A procession led by a man and a woman playing Joseph and Mary (soon-to-be parents of the baby Jesus) recreates the couple’s search for an inn, knocking on doors and singing. Satan shouts in harsh Spanish from a rooftop, singing for those gathered to leave him alone. The procession continues until it reaches the ancient Palace

PHOTOGRAPH © BEAU LARK/CORBIS

Plant yourself in an inviting environment.

of the Governors, where the gates fly open and everybody pours in for hot chocolate. Sure, the plaza is worth visiting anytime. But once a year a special spirit comes. There are other, less ambitious ways to transform a place. For instance, rocking chairs seem to be springing up all over the country, turning parks into living rooms. Companies like Southwest are joining in—its Porch in NYC’s Bryant Park is a great spot to have a drink. We all seem to be getting a sense of place. I’m glad. Travel lets us not only check off famous sites but also inhale that unique spirit of place. Check out our list, on page 58, of the most spirited places we’ve found. Plan to visit them. And send your own beloved suggestions to us at letters@spiritmag.com. —Jay Heinrichs Editorial Director

22 SPIRIT OCTOBER 2013

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Your Words

Dear Spirit,

I was expecting a fluff piece on learning in the digital age when I read “Flipped Out” [August 2013]. Instead, Flipped I was treated to a fanOut tastically written and well-researched article quoting cutting-edge practitioners like Marc Seigel, Dr. Gary Small, and Dr. Judy Willis. We truly are wrestling with a sea change in education that writer Jennifer Miller describes so well. When students can Google answers to almost any question, what is the purpose of education? The piece provides the correct answer: Teach students to think. In the Digital Age, learning is no longer fundamental— at least as it was defined by the old school. Now, some basics of education are being rethought, and the meaning of “homeroom” has changed forever.

BY JENNIFER MILLER

ILLUSTRATION BY ORLIN CULTURE SHOP

72 SPIRIT AUGUST 2013

SEPTEMBER 2010, Marc Seigel, a chemistry teacher at Middletown High School South, in a middle-class enclave of northern New Jersey, thought he’d found a way to engage students who’d rather text under their desks than pay attention to him. In a publication from the National Science Teachers Association, Seigel read about the so-called flipped classroom, a forward-thinking educational model that inverts the norm: What would customarily be defined as homework (problem sets, essay writing, etc.) is done by students during class hours, with a teacher’s supervision and handson input; and what was once the core of the classroom experience (teacher lectures, delineated lesson plans) is now absorbed at home via video tutorials. After teaching in the traditional way for 10 years, Seigel had grown bored. The 35-year-old is short, stocky, and balding, but far less nebbishy than he appears. In front of a group of kids, he’s a fast-talking fireball, not unlike the famously motormouthed Micro Machines pitchman from the ’80s; he’s even got the guy’s mustache.

AUGUST 2013 SPIRIT

—STEVE SCHMIDT BOONE , NORTH CAROLINA

We’re glad the fluff had meat behind it, Steve. Your summation of the changes in education show you’ve learned a thing or two about thinking. SEND ’EM IN Write to us at 2811 McKinney Ave., Suite 360, Dallas, TX 75204 or email letters@ spiritmag.com. For comments or questions directed at Southwest Airlines that don’t pertain to Spirit, please visit the “Contact Us” page at southwest.com.

Our favorite letter each month wins a Spirit diner mug. Find us on Facebook at facebook.com/spiritmag Follow us on Twitter at twitter.com/ spiritmagazine

SHARING KNOWLEDGE

I look forward to the well-written articles in each edition of Spirit whenever I fly Southwest. The August 2013 issue, and “Flipped Out” in particular, was no exception. As a former elementary school teacher, I agree that in order to impact the hearts and minds of students, educators must be able to build confidence as well as facilitate knowledge with the help of technology. I plan to share the piece with my colleagues and check out some of the books, too. —T H A N H L O A N N G U Y E N H U N T I N G T O N B E A C H , C A L I FO R N I A

Thanks for sharing!

LIFE FLIP

Marc Seigel was wise to pay attention to his boredom after teaching the traditional way for 10 years. He was bold and brave to figure out ways to cure the boredom by trying something different: the flipped classroom. During our daughter’s seventh and eighth grade years, our family decided to flip not just a classroom but our lives. We took a two-year break from the traditional classroom for reasons cited in this article: too much testing, too much irrelevant homework, an over-reliance on textbooks, etc. You could call what we did homeschooling, but because one of us is a professor we called it a sabbatical. What does one do during a sabbatical? Behave like Marc Seigel. There were no tests and no textbooks, but lots of reading, writing, and conversations. We hiked, biked, danced, and walked. We planted a garden. After two years, all three of us—not just our daughter—felt smarter, healthier, and happier. A remark our daughter made in the sixth grade rings true: “You know, there’s a certain part about getting good at something that involves loving it.” Learning (and teaching) is all about loving. — PA M E L A B E E R E B R I G G S LOS ANGELES

What a great idea to give the kids a sabbatical. Now we at Spirit are thinking how we can do that… FELINE UNFRIENDLY

I was very disappointed to read the article about the James Cristy Cole Circus [“The Greatest Show

24 SPIRIT OCTOBER 2013

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on Turf”] in your August issue. As a big cat lover and a volunteer at the Exotic Feline Rescue Center in Center Point, Indiana, I am deeply concerned about the message this piece sends. It promotes the use of wild animals for entertainment and profit in a day and age where similar animal-free shows are gaining popularity. Sadly, many major circuses that use animals have been cited for violating the minimal standards of care set forth in the United States Animal Welfare Act. More times than not, these creatures travel long distances without adequate food and water or clean cages. As a reaction to stress and boredom, they may resort to self-mutilation or act out. Furthermore, it’s unnatural for these animals to perform the tricks they are forced to learn. The majority of people don’t want to see wild animals used for entertainment. With more and more countries banning their use in circuses, I was sad

to see the Plunkett family’s operation glamorized in your pages. I’m sure you didn’t mean to offend any of your readers, but I hope going forward you will consider both sides of a story before choosing to publish it. —A L L I S O N C A S H M A N L O V E L A N D, O H I O

We’re impressed with your dedication to exotic cats, Allison. To the best of our knowledge, the Cole Circus does meet those standards. But you’re right: It’s not the ideal life for a wild creature. MISSIONS POSSIBLE

I enjoyed your July article on Pinnacles National Park [“American Idol,” July 2013]. For visitors coming to the Monterey Peninsula, there is a western entrance through the town of Soledad. Located along the famous King’s Highway (El Camino Real) or US 101, Soledad offers some of the finest wine tasting in California. Traveling a little farther north on US 101, you can visit the National

Steinbeck Center in Salinas, as well as all the other scenic places of the Carmel/Monterey/Big Sur area. Just thought your readers should know! —S I M O N V I S S E R CHICAGO

We’re always looking for the other side of the story, Simon. Thanks. NATIONAL HOT SPOT

The article on Pinnacles National Park was very well done, but it left out a most interesting fact: The park is one half of an ancient volcanic field. The other half is located about 195 miles southeast near Lancaster. One side is on the Pacific Plate, and the other is on the North American Plate. Stick around long enough, and you’ll find that San Diego has as much rain as Seattle. —GUY J. PREUSS S A N D I EG O

The San Diego/Seattle thing is news to us, but we don’t doubt the power of plate tectonics. Thanks for the info!

Photo: U.S. Air Force photo by Staff Sgt. Aaron Allmon II

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Your Pictures

PIC OF THE MONTH Meet Aleksia, one of Southwest Airlines’ biggest (and littlest) fans. This not-yet-2-year-old tot has taken more than 200 flights worldwide, most of them on the LUV airline thanks to her A-Lister dad’s Companion Pass. Not surprisingly, her first word was none other than “airplane,” or, as she says, “airba.” Aleksia, from all of us here at Southwest, we’re proud to be your “airba” of choice. Photo by Jason McCargar; Chandler, Arizona

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SANDY SETTING Without proper eyewear, the Mesquite Flat Dunes of Death Valley National Park might bring new meaning to “a sight for sore eyes.” Photo by Tom Morris; Bartlett, Illinois

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Media Center

Legends of the Fall

How to get a word in edgewise: Thatâ&#x20AC;&#x2122;s always the challenge for authors in autumn, when hundreds of compelling new books drift down on us like so many gorgeous leaves. The crop this cool-weather season includes a quartet of titles from titans of contemporary fiction. Anne Rice, Scott Turow, and Helen Fielding will, respectively, scare, thrill, and tickle you on October 15. Stately Southerner that he is, John Grisham will breeze in a week later, with a sequel to his career-making A Time To Kill. BOOKS

By Turow, Grisham, Rice, and Fielding

DATE

October 15 and 22

IN SIX WORDS Guess which one is best-seller bound?

Win One! Scan

this tag or visit spiritmag.com/ book for a chance to win a complete set of these four new titles.

PHOTOGRAPHY BY CHRIS PLAVIDAL

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OCTOBER 2013 SPIRIT

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Movie

Music

DVD

Ironside

Gravity

Katy Perry

Before Midnight

October 2

October 4

October 22

October 29

IN SIX WORDS

Hit-starved NBC rolls out a remake

Lost in Space with pretty people

Totes hoping to make more fireworks

A genuinely adult movie. Imagine that.

THE CAST

Blair Underwood, Brent Sexton

George Clooney, Sandra Bullock

The pert popster on her new album, Prism

Julie Delpy, Ethan Hawke

THE GIST

Robert Ironside (Underwood) is a hardcharging cop with one distinction: He’s wheelchair-bound.

A shuttle mission fizzles. A couple of ’nauts are stranded. In space, no one can hear them scream.

Tired of the cotton candy persona? So is Perry, who’s promising a more grown-up song suite.

In Vienna, Jesse and Celine fell in love. In Greece, 18 years later, they’re learning what love really means.

4,630,000

8,700,000

6,800,000

2,650,000

The original Ironside (1967–75) was a protoprocedural. NBC is hoping cop-show buffs and Underwood fans will be on the case.

The trailer looks great. Clooney and Bullock aren’t exactly boxoffice bums. And the film’s director, Alfonso Cuarón, is a master.

The stand-up-andfight-for-yourself anthem “Roar” is already a smash, and the roundhouse hits will keep coming.

The startlingly honest second sequel to 1994’s Before Sunrise is headed for an Oscar nom for Best Screenplay.

DATE

GOOGLE HITS

SELLING POINT

Win One!

Scan this tag or visit spiritmag. com/nba for a chance to win one of 25 copies of the new video game NBA 2K14.

Video Game NBA 2K14 DATE October 1 IN SIX WORDS Haters gonna hate, playas gonna play THE CAST King James (left), and the rest of the mere mortals of the NBA THE GIST You don’t have to be a Phi Slamma Jamma frat boy to throw down with this high-flying hoops game—just be willing to get over your beef with LeBron. SELLING POINT Among loads of new features is one that updates, daily, each player’s hot and cold streaks. If, in real life, Kobe’s on a tear, he’ll light up your court, too. Y-y-yes!

IMAGE COURTESY OF 2K SPORTS

Media Center

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TH E FU N AN D E XC ITEME NT ARE U N LIMITE D. TH E S E RVIC E AN D HOS PITALIT Y ARE U NSU RPASS E D. AN D TH E E XPE RI E NC E IS S IMPLY U N FORG E T TABLE. C H UM AS H C AS I NO RESORT, LESS THAN 2 HOU RS NORTH I N TH E SANTA BARBAR A W I N E COU NTRY.

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Eat Drink Sleep

2 ounces Del Maguey pechuga mezcal ¾ ounce Pedro Ximenez sherry ¼ ounce allspice dram 1 dash Angostura bitters 1 dash Regan's Orange Bitters No. 6

STYLING BY ROBIN FINLAY

Stir ingredients together in an ice-filled rocks glass. Garnish with a lemon twist.

DR I N K I N WA S H I NG T ON, D.C.

Pasa Negra

“We don’t have a drink menu at The Passenger. Instead, we write four or five cocktails on a chalkboard every day. People often just tell us what they’re in the mood for though, and we work with their tastes. This is an interpretation of an Old Fashioned, using mezcal instead of rye, and sherry rather than sugar. Pechuga is a type of mezcal that has a silky, meaty flavor. Pedro Ximenez sherry has a lot of raisin and date qualities, which go really well with that smoky meatiness. The allspice dram and the bitters are accents—the salt and pepper of the cocktail that add spice and balance. Because of its dark-fruit flavors, I named it pasa negra, which means ‘black raisin.’” WHO Alexandra Bookless, head bartender WHERE The Passenger WEB passengerdc.com

PHOTOGRAPHY BY ADAM VOORHES

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Eat Drink Sleep E AT I N M I N N E A P OL I S

Bannock

“Quick breads like fry bread and bannock stem from Native American culture, but they also have a strong tie to a major Midwestern pastime: camping and cabin life. The bannock we serve at The Bachelor Farmer is buttery and flaky—more indulgent than what’s typically served around a campfire, and I love it for that. One of our goals is to honor Midwestern heritage. We source as much as we can from local farmers, and we use Nordic cooking traditions like salting, smoking, pickling, and fermenting. Bannock, while not Nordic, is a great addition to our menu, as it also plays a big part in the local culture. You can eat it plain or add ingredients to season it, like we did here.” WHO Paul Berglund, executive chef WHERE The Bachelor Farmer WEB thebachelorfarmer.com

3½ cups all-purpose flour 1 tablespoon + 1 teaspoon baking powder 2 teaspoons salt 4 tablespoons sugar 1 teaspoon finely chopped rosemary 2¼ sticks cold butter, cut into 1-inch pieces 2¼ cups light cream 1 egg 1 cup blueberries

1. Sift together flour and baking powder. Stir in salt, sugar, and rosemary. Toss in butter. Pulse in a food processor until butter pieces are the size of large peas. Refrigerate.

2. Whisk together the cream and egg. Add to the above mixture, and stir until just combined. Gently stir in blueberries, being careful not to overmix. Scoop six mounds of dough into an 8-inch cast-iron skillet. Brush with egg wash, and refrigerate until chilled.

STYLING BY ROBIN FINLAY

3. Bake at 400 degrees until golden brown, 15 to 20 minutes.

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PHOTOGRAPHY BY ADAM VOORHES

8/27/13 3:12 PM

TODAY I AM... SENSUAL

EPIC

MYSTERIOUS WHIMSICAL

at New York-New York Hotel & Casino

at MGM Grand

at The Mirage

Luxor

at Bellagio

at ARIA Resort & Casino

at Mandalay Bay Resort and Casino

at Treasure Island

SENSUAL

EPIC

GROOVY

MYSTERIOUS

AQUATIC

SURREAL

IMMERSIVE

WHIMSICAL

Your mood. Our stage. Las Vegas. cirquedusoleil.com/lasvegas For tickets: 866-230-4394

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Eat Drink Sleep

SLEEP IN CARMEL, CA

La Playa Hotel

What began in 1905 as the private home of a member of the Ghirardelli family is now a plush, 75-room inn, still aglow from a $3.5 million renovation that wrapped up last summer. Every room is different, but all exude breezy, coastal-cottage style: Think louvered windows, crisp white bedding, and stylish wicker. Walk two blocks down the hill and you’re at the beach; walk two blocks up and you’re in the heart of tony Carmel, where exclusive boutiques peddling everything from Tourneau to Tommy Bahama sit alongside art galleries, coffee shops, and restaurants worthy of San Francisco addresses. In the morning, don’t miss the outstanding breakfast buffet, where you can kick off your day on the heated patio with poached pears, prosciutto, and sparkling wine. AIRPORT Mineta San Jose International (SJC) RATE From $299 WEB laplayahotel.com HOT PURSUIT

Among the courtyard thrills: a heated pool.

While You’re There

RENT WHEELS from the

front desk, and cycle 17-Mile Drive. Perhaps the country’s most famous scenic roadway, it starts just two miles from the hotel. pebblebeach.com

SPY ON SEA LIONS at Point Lobos State Natural Reserve. The park’s rocky outcroppings are havens for the big and boisterous marine mammals. parks.ca.gov

PHOTOGRAPHY COURTESY OF CLASSIC HOTELS & RESORTS

SIP LOCAL VINO in downtown Carmel, home to several tasting rooms of area wineries. Not sure where to start? The $65 Wine Walk Passport gets you flights at nine of them. Don’t worry: It can be used over several days. carmelcalifornia.org

36 SPIRIT OCTOBER 2013

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TODAY I AM... GROOVY AQUATIC

PL N O AY W IN G

IMMERSIVE SURREAL

at New York-New York Hotel & Casino

at MGM Grand

at The Mirage

Luxor

at Bellagio

at ARIA Resort & Casino

at Mandalay Bay Resort and Casino

at Treasure Island

SENSUAL

EPIC

GROOVY

MYSTERIOUS

AQUATIC

SURREAL

IMMERSIVE

WHIMSICAL

Your mood. Our stage. Las Vegas. cirquedusoleil.com/lasvegas For tickets: 866-230-4394

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7/18/13 2:59 PM

“Volusion is essential to the success of my online business. It gives me the freedom to manage my business from anywhere and provides the support when I need it.” –Megan, yousmellsoap.com Austin, Texas

Take your business online today Volusion stores average 3x more sales than the competition

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The Numbers

Our taste buds regenerate every

weeks. Lovers of four-alarm fare can breathe a sigh of relief. The receptors that populate our tongues, palates, and even esophagi renew themselves every 10 to 14 days, so they can stand to be scorched. “Taste is the most resilient of our senses,” says Dr. Yanina Pepino, an assistant research professor at Washington University School of Medicine in St. Louis, “and no [two people] taste things the same way.” Do our appetites change as old taste buds slough off? Not necessarily, but so-called supertasters have more buds than most, making them intolerant of bitter bites like Brussels sprouts and dark greens. Yeah, that’s one way to get out of eating your veggies.

PHOTOGRAPHY BY ADAM VOORHES

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The Numbers

The longest song will last

639

years.

40 SPIRIT OCTOBER 2013

F2_longsong_sp.indd 40

The title of the sluggish musical composition? “As Slow As Possible,” by John Cage. Figures. The composer, who died in 1992, once said, “If something is boring after two minutes, try it for four... Eventually one discovers that it is not boring at all.” As a fitting tribute to Cage, an unmanned pipe organ housed in St. Burchardi Church in the German town of Halberstadt will play for the next six centuries. The recital, which began on September 5, 2001, continues thanks to weights that hold down the organ’s keys, and underground ductwork that provides the necessary gusts of air. The next chord change takes place on the 5th of this month. Can’t make it? Not to worry, it’ll be another 627 years before the music stops.

PHOTOGRAPHY BY ADAM VOORHES

9/10/13 9:25 AM

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There are more than

700

springs in Florida.

There’s plenty to gush about in the Sunshine State, but one particularly splashy subject is its abundance of natural fountains, which outnumber those in any other state (and some countries, too). Subterranean rivers in the Floridan Aquifer pass through porous limestone, resulting in aqueous pools that provide year-round recreation. With temps that consistently hover around 72 degrees, the springs are a gathering place for everyone from swimmers and snorkelers to kayakers and scuba divers. Among the species of wildlife most frequently spotted are manatees, otters, osprey, and eagles. Just watch out for the occasional Florida gator— and we’re not talking about the Tebow variety.

PHOTOGRAPHY BY JOHN KARSTEN MORAN / TANDEM STILLS + MOTION

The Numbers

42 SPIRIT OCTOBER 2013

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The Numbers

1900

of fiancés pick out their bride’s wedding dress. Here comes the bride, all dressed in … a gown of her groom’s choosing? According to a recent survey conducted by consumer research company Mintel, it’s increasingly the case: Nearly one-fifth of the engaged or married males polled reported that they were mostly or solely responsible for selecting their beloved’s big-day attire. “Rather than just saying ‘you’re beautiful in everything,’ grooms are finding it important to tell their partners what they like about the dresses,” says Terry Hall, the fashion director at bridal boutique Kleinfeld of Say Yes to the Dress fame. To avoid a premarital meltdown, do your research beforehand, Hall says. In other words, fellas, you need to know the difference between crepe, charmeuse, and chiffon.

44 SPIRIT OCTOBER 2013

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PHOTOGRAPHY BY ADAM VOORHES

8/27/13 2:39 PM

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Business

L E S S ON

Giada De Laurentiis C E L E B R I T Y C H E F A N D AU T H O R

What’s your recipe for brand expansion? “I don’t say yes to everything. In fact, I say no to most things. I’m cautious when it comes to choosing partners because I want to ensure that our brands align. You have to stay true to who you are. I learned that from my grandfather [film producer Dino De Laurentiis]. He trusted his gut, and I try to do the same when it comes to my brand. That’s why I write my own recipes. If I don’t write them, how can I expect to sell you on the idea of making the food? The primary message should always be, ‘This is who I am,’ not ‘This is what I’m trying to sell.’” De Laurentiis is the host of Giada at Home and Everyday Italian on the Food Network. In September, she released the chapter-book series Recipe for Adventure, her first foray into children’s literature. ILLUSTRATION BY MELINDA JOSIE

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8/26/13 11:44 AM

Business

PITCH

\ sē-()ē-ōle-brə-tē \ noun As defined by The Wall Street Journal’s Melissa Korn: a successful business leader with a strong personal brand, such as Amazon’s Jeff Bezos. U S AG E: From the earliest days of Apple, Steve Jobs—brash, charismatic, and a born showman—was a CEO-lebrity.

48 SPIRIT OCTOBER 2013

F1_Pitch_kdm.indd 48

DIC T IONA RY

CEO-lebrity

Screenhero Remote collaborations in real time are just a click away. Here’s how J Sherwani, co-founder of Screenhero, describes the desktop-sharing service: “In 2010, my fellow co-founders [Vishal Kapur, Jason DiCioccio, and Faraz Khan] and I were working together on iTeleport, a mobile app I built that allows you to control your computer from your iOS device. A few years later, when we began to see our customers using iTeleport in ways it was never intended—for example, two users sharing the credentials of one computer and attempting to connect to it simultaneously—it forced us to look at the business in a new way. Enter Screenhero, which offers two people the opportunity not only to present

information to each other remotely, but also to actively collaborate in real time. After becoming ‘buddies’ with another user, you’re free to share your screen, in its entirety or just one window, as well as participate in a text or voice chat with that person. Each user can view the other’s mouse cursor, which is labeled with his or her name, and interact with the program running on the shared screen at any point. In the future, we hope to offer video chat as well as make the platform compatible for groups. Screenhero is currently free, but that’s expected to change upon leaving the beta stage.” screenhero.com

ILLUSTRATION BY JESSE LEFKOWITZ

8/26/13 11:54 AM

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Business

S C HO OL

Constant Gardener Cultivate visionary talent on your team with these tips from tech pioneer Nolan Bushnell. Nolan Bushnell, the founder of Atari, is the co-author of Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent.

Never Stop Nurturing

“You can’t expect to get anything in return without first giving,” Bushnell says. “Mentor your employees, and, in turn, they will teach you new ways of thinking about things. By doing this, you create a working infrastructure of shared values, ideas, and accomplishments that will only serve to push your company forward creatively.”

50 SPIRIT OCTOBER 2013

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Try What Might Fail

“It’s OK to celebrate failed ideas: You can’t learn to ski fast if you don’t fall down. Even though Apple’s Lisa computer and Apple III were flops, they were the underpinnings for the wildly successful Macintosh. Empower your employees to try things that aren’t necessarily guaranteed to work.”

Spotlight the Standouts

“It’s easy to get caught up in the ‘everybody gets a trophy’ mindset, but if you want to create a successful business, you have to encourage your employees to do more than simply show up. Keep a close eye on outcomes rather than dwelling on processes. People who are doing a really great job need to be recognized and awarded accordingly.”

Get Some Fresh Air

“If you want your team to bond, create physical separation from the office. Hold a retreat away from headquarters that allows people to liberate their brains by telling jokes, playing games, and, most importantly, ditching their routines. There are different rules when you’re not in familiar territory, which is why we are fundamentally more creative when we’re outside of our comfort zones.” ILLUSTRATION BY ED NACIONAL

9/4/13 9:55 AM

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The QuietComfort 20s, Bose’s new alternative to their QuietComfort 15s—the gold standard of noise-canceling audio accessories—are light on the ears but heavy-duty performers. Like their full-size predecessor, the QC20s are equipped with microphones that measure then neutralize outside sounds. Added high notes include an inline mic/remote for handling cellphone calls and “Aware” mode, which lets you hear your surroundings without pausing your playlist. Easy listening, indeed. $300; bose.com

EasilyDo No personal assistant? No problem. This handy

app tends to simple tasks, like nudging you when it’s time to leave for an appointment and reminding you to send your boss a birthday message. Sync it with your email, calendar, and social networks, and consider yourself organized. Free; Android and iOS

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I T I N E R A RY

Upper King Street Charleston’s main drag is climbing to new heights. 1 Check-In Staying awhile? The Restoration on King’s 16 apartment-style suites, spread across four historic buildings, offer modern style and room to sprawl. Only in town for a night? You’ll still have time to appreciate the pillow menu, spa robe, and breakfast delivered to your door in a basket. From $299; restorationonking.com 2 Pick-Me-Up Kudu Coffee is the kind of shop that hosts latte art competitions. It’s also a place where you can comfortably set up and settle in. If you find yourself hankering for an afternoon boost, don’t hesitate to make a return visit. You may be joined on the patio by a local bluegrass band. kuducoffeeandcraftbeer.com 3 Lunch Hour With 42 taps and a row of communal tables, Closed for Business has everything a solo traveler needs to feel right at home. Make new friends over the famed Pork Slap sand-

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wich—a fried pork cutlet topped with smoked ham, Swiss, and green tomato chutney—which has earned citywide acclaim. closed4business.com 4 Evening Eats At newly opened Indaco, Chef Robert Berry crafts rustic Italian fare that ranges from wood-fired squid salad to housemade salumi. If you aim to please a crowd, opt for the four-course, family-style menu, then wash it down with a round of Negronis. indacocharleston.com 5 Game Time Eight bowling lanes, a 41-foot bar, and 12 oldschool arcade games: The Alley is heaven for would-be Lebowskis and disciples of Donkey Kong. Housed in a former warehouse, the space also has Skee-Ball, Ping-Pong, and two 160-inch projection screens, and it’s open ’til 2 a.m. seven nights a week. thealleycharleston.com

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Up Close and

PER SONA L



TIPS FROM IJL DATING EXPERT

elieve it or not, your computer screen may be getting in the way of your dating life. While we may use technology to stay “connected” to friends and family, when it comes to meeting potential partners, the digital world obscures the thing that matters most: chemistry.

To get a pulse on today’s dating scene, we talked to Cindy Herington, one of the many dating experts at It’s Just Lunch, the world’s largest personalized matchmaking service. Here she explains why you should ditch the laptop for the tabletop.

Ditch the Laptop

The premise of It’s Just Lunch is simple: a lunch date or drink after work is the ideal first date. It’s a no pressure, relaxed setting where you can actually talk face-to-face. “Real chemistry happens in person,” Herington says. “You may be having a great online relationship, but when you finally meet, you discover that the person you’ve spent so much time

The online buzz about It’s Just Lunch:

Favorite part of air travel is reading the ad for @Its_Just_Lunch, —@ponybear, via Twitter

“I joined … because I just didn’t have enough time to go out and meet people and I wanted a fun way to meet like minded professionals in a relaxed setting on my time frame. I’m hundred percent satisfied so far...” —Justin, on consumeraffairs.com

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5 TIPS FOR MODERN DATING with in cyberspace is nothing like what you imagined.” Replace those digital emoticons with a no pressure, casual lunch date and you’ll know immediately if you should take it to the next level.

Get a Wingman (or Wingwoman)

It’s Just Lunch’s clients often refer to their matchmakers as their “dating wingmen” (or wingwomen) because they handle all of the dating logistics. Herington describes her role, saying, “We’re genuinely interested in understanding our clients. We listen. We really get to know your personality and what you’re looking for in that significant other.” Every IJL match is hand-selected. There’s no online profile for the world to see and it’s all confidential. After the date, It’s Just Lunch matchmakers receive feedback from each client in order to fine-tune their next match. “We offer something online services don’t: someone to talk to,” Herington says. Imagine having a full-time dating wingwoman who really understands you, working for you while you’re focusing on your career and personal obligations.

“IT’S JUST LUNCH HELPS YOU MAKE TIME FOR THE THINGS THAT MATTER...”

Boost Your Dating ROI

Who wants to spend hours sifting through online profiles and trying to connect via email, pokes and winks? You don’t have time to waste playing digital guessing games and meeting the wrong people. When you’re investing your time and energy in something important, you deserve a strong return. With IJL’s personalized match selection

and date coordination, clients are able to save valuable time and energy. “After we select your match, we’ll describe the person to you and confirm a convenient time and place for you to meet. All you have to do is show up and have fun meeting someone new,” Herington says. Less time searching equals more time dating. That’s realized ROI.

Date Smarter

Herington reminds singles who contact her that they can have a career and a relationship. They just have to “date smarter.” “If finding someone to share your life with is important to you, you can make time and have it all,” she says. “If you don’t have time to do your taxes, you hire a CPA. If you don’t have time to manage your investments, you hire a financial planner. It’s Just Lunch helps you make time for the things that matter. IJL helps you date smarter.” Since It’s Just Lunch matchmakers take care of all the matching and logistics, you can focus on finding that elusive chemistry in the offline world. IJL is a better, smarter way to date and increase your odds of finding that someone special.

MIXING BUSINESS AND DATING? Does the time that a potential partner travels for business affect your willingness to pursue a relationship? Yes, I prefer potential partners

16% to be more accessible.

No, a partner on frequent business

27% related trips does not bother me.

busy myself, so if a partner is gone 32% Iforama week at a time, I am okay with that! busy, but expect a potential partner 25% Itoam be local more often than traveling.

Do you prefer to date someone in the same industry as you or in a different profession altogether? Similar line of work and position Same industry 10%

Different industry

10% 10%

70%

Similar line of work but different position

Would you date one of your company’s clients or potential clients? No. It’s unprofessional. Yes. But I would keep work and play separate.

Connect

Herington says that her clients often wished they had contacted her sooner. “Most of them didn’t realize how easy and enjoyable It’s Just Lunch dating can be,” she says. All it takes is a simple phone call and a conversation with an IJL Dating Specialist to jump start your dating life. Over the past 21 years, It’s Just Lunch has been creating exciting connections (arranging more than two million first dates) in over 150 cities around the world. What are you waiting for? Get in touch with It’s Just Lunch at 1-800-858-6526 or visit www. ItsJustLunch.com.

30.9% 38.9% 26.1% 18.5% Men

Yes. And I would 1.6% give them add’l business if helped seal the deal. 0.3% Yes. I would consider if the situation felt appropriate, but not exchange for any business favors.

Women 41.4% 42.3%

10% 20% 30% 40% 50%

It’s Just Lunch Dating Specialists:

Amy Brinkman

Betty Sinclair

Sara Darling

Source: IJL Survey of 4400 singles

800.858.6526 · ItsJustLunch.com FIND 150 cities · 21 years experience IJL

.”

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THE BISHOP’S CLOSE P O R T L A N D, OREGON

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be here now WHAT MAKES A PLACE GREAT?

For starters, its peopleâ&#x20AC;&#x201D; in the work they do, in the pride they show, in their commitment to community and to the world in which they live. In the wake of our recent tough times, cities across the country are being newly revitalized. Neighborhoods are being vibrantly reborn. Follow us down the path of inspiration and see for yourself: Americaâ&#x20AC;&#x2122;s new great places.

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people power WHO IN THE WORLD THOUGHT TO PUT LAWN CHAIRS IN THE MIDDLE OF TIMES SQUARE? SOMEONE WHO KNEW ABOUT MAKING A PLACE GREAT. Perhaps it has something to do with how technology has driven us deeper within our work and living spaces—and within ourselves. Maybe it’s about civic pride as our cities are threatened to be undone by neglect. Or perhaps it’s just a reflection of the pleasure we take from discovery, from a commitment to something larger than ourselves, and from feeling part of something emergent and special. Whatever its roots, there is a growing movement in America dedicated to the creation and resurrection of Great Places. The places we’re talking can be highprofile—think of the imaginative makeovers New York has given to Times Square and Bryant Park. But often they begin with the personal: the desire of one woman or man to clean up a city block or turn an empty lot into a garden. It’s about the sanctuaries we seek in a noisy urban setting. Maybe it’s a scene, a place we go to find community, friendship, and good conversation. Whole cities can be Great Places, and we see a lot of them heroically reinventing themselves in the wake of recent natural disasters. So can neighborhoods, whose blossoming often begins with the appearance of artists in search of low rents. Then a bar appears, and a burger joint. And a sense of home is made. 60 SPIRIT OCTOBER 2013

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Even parkways, those rectangular patches of turf that sit between sidewalks and streets, can ignite new life. That’s where, a half-dozen years ago, Ron Finley first tried to make a difference for himself and his community. He wanted to beautify the curbside strip outside his home in South Central Los Angeles by planting banana trees and lush aromatics. “I wanted people to walk by and smell tuberose and lavender and jasmine; I wanted them to get not only a great visual but a smell. A garden supplies all of that,” he says. Remarkably, the city shut him down; Finley’s living canvas exceeded height limits. “I literally got a warrant and had to go to court.” In 2010, he went at it again, this time with a second motivation: Beauty was a priority, but so was his appetite for healthy living. The nearest quality market was a 45-minute drive away, so he planted organic vegetables inches from the curb. And a global awakening was begun. (See sidebar.) The four guys trying to make a go of it at Four Corners Brewing Company in the upstart Trinity Groves section of Dallas chose the name for their young business with a prototypical Great Place in mind—the intersection of Davis and Llewellyn, a few miles away

FINLEY ON THE CORNER OF EXPOSITION AND CHESAPEAKE, SOUTH CENTRAL LOS ANGELES

in the thriving and history-rich neighborhood of Oak Cliff. “When we were in the process of naming our company, we kept coming back to this one specific location that, to us, represents the spirit of the neighborhood we call home—what makes it real, what makes it work, what makes it unique,” says Greg Leftwich, one of the brewery’s co-founders. “The businesses on those four corners are very different from each other, but they work together in a way that is a metaphor. At that one intersection, you have a collec-

PHOTOGRAPHY BY STEPHEN ZEIGLER/ALTERNATIVE; SUSAN SEUBERT (PREVIOUS SPREAD)

9/11/13 3:08 PM

tion of socioeconomic groups and races, history and families, some brand-new and others going back three generations. What happens on those four corners—the life that goes on there—is the essence of what we wanted to put into a bottle.” It’s the essence of Great Places, too. It’s dreamers like Ron Finley who get things rolling. In the best cities, local entrepreneurs and visionary officials accelerate the growth. What’s left is for you to discover it—the cities, the ’hoods, the stunning, new green spaces. In a phrase, the spectacular now.

MEET RON FINLEY

He planted a seed, and from it an ecosystem of good will and good works has blossomed.

“All I was looking for was some decent food,” Ron Finley says incredulously, laughing the laugh of a man who went from anonymity to worldwide visibility in a matter of hours. The self-proclaimed “guerilla gardener,” whose modest effort to spruce up his curb and grow a fistful of mustard greens has made him a local hero in South Central L.A., was asked to give a TED Talk in February, espousing his belief that “gardens

build community” and that no person should go hungry or be without good food. Within a day of its posting, the profoundly inspiring TED video elicited messages of gratitude from around the globe. “To have affected so many people—it was so overwhelming, I cried,” Finley says. His deep impact continues locally with the L.A. Green Grounds group, but the edible plantings won’t end there. “Now I want to green the whole planet,” he says. OCTOBER 2013 SPIRIT

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THE BEST CITIES DRAW US WITH THEIR VITALITY, NOT THEIR SIZE. SOME OF THE COUNTRY’S MOST ENERGIZED LOCALES ARE SMALL WONDERS OF ENTERPRISE AND RENEWED FAITH.

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PHOTOGRAPHY BY FLICKR USER MATTHEWLRIGDON (OKLAHOMA CITY); FLICKR USER XSHAMETHESTRONGX (BAY ST. LOUIS); LICENSED UNDER CC LICENSE 2.0 GENERIC; © SEAN PAVONE / ALAMY (GREENVILLE); © JAY GOEBEL / ALAMY (GREENSBURG); BENJAMIN BENSCHNEIDER (BELLINGHAM)

livin’ for the city

ILLUSTRATIONS BY HOLLY WALES

9/11/13 3:09 PM

Greensburg, Kansas After a 2007 tornado leveled 95 percent of its homes and caused half its population to flee, Greensburg and its remaining 777 residents decided to make the environment their No. 1 priority. It took months of contentious town-hall meetings to cement the city’s eco-future, but today this model of sustainable living, two hours west of Wichita, operates on 100-percent renewable energy and has more LEED Platinum-certified buildings per capita than anywhere else in the world.

Bellingham, Washington This historic fishing village 90 minutes north of Seattle boasts the cultural ambition of a major metropolis. A reinvigorated city core has drawn artists eager to leave behind the rigors of urban life, making it an inviting place for the imaginative. Even during the recession, public and private support increased, financing the restoration of venerable institutions (the Whatcom Museum of history and art) and the creation of new public spaces. That energy is manifest in the vibrant Arts District: galleries, theaters, and markets that now call downtown home.

Fort Collins, Colorado Beer, bikes, and business have taken this mountain town from recession to recovery. This city 65 miles northeast of Denver has maintained its manufacturing base (Hewlett-Packard and Anheuser-Busch employ a combined total of almost 4,000 locals) while attracting major tech startups. With jobs aplenty and the Rockies out the back door, the bikeable city has become a mecca for Millennials. Bay St. Louis, Mississippi When the residents of this artists’ enclave returned to an unrecognizable home devastated by Katrina in 2005, they found a scene reminiscent of 1969, the last time a hurricane had decimated the city. With federal disaster-relief funds, local organizers, businesses, and residents took to the streets of Old Town and downtown districts, once again resuscitating the weary upper–Gulf Coast

outpost. But formidable Bay St. Louis hasn’t stopped there; the city has undertaken a massive rebuild of its port, aiming to remake it into a destination for boaters from as far away as New Orleans to the southwest and Alabama to the east. Greenville, South Carolina Make the trek to this city midway between Charlotte and Atlanta, and you’ll find a quality of life so high, a downtown so vibrant, and tax incentives so tempting that individuals and businesses alike are flocking here. The linchpin of Greenville’s revitalization—the breathtaking Liberty Bridge at Falls Park—is at once a pedestrian walkway connecting downtown areas bisected by the Reedy River and a dramatically curved suspension bridge that gives visitors and commuters a perfect view of the city’s waterfalls. No wonder small-town leaders with midsize-city dreams have come here for a look. Oklahoma City The NBA’s Thunder debuted here in 2008, and immediately a downtown struggling to rebrand itself 13 years after tragedy struck found new life. The determination to keep raising its game is what makes OKC a standout among big cities. The sparkling, new Boathouse District offers everything from kite-boarding to zip-lining. And the rebirth has spread beyond downtown to the hamlet of Paseo, where shops and restaurants galore are sprouting. OCTOBER 2013 SPIRIT

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rolling the dice ANOTHER AMERICAN CITY IN RENAISSANCE IS LAS VEGAS, WHICH IS BETTING THAT A REVITALIZED DOWNTOWN WILL ADD EVEN MORE LUSTER TO AN ALREADY GLITTERING TOWN. READ THE FULL STORY IN OUR DECEMBER 2013 ISSUE.

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L AS VEGAS, N E VA D A

PHOTOGRAPHY BY DAVE LAURIDSEN

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MIAMI’S WYNWOOD NEIGHBORHOOD

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PHOTOGRAPHY BY MARY BETH KOETH

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joys in the ’hood IT’S SAID THAT NEIGHBORHOODS ARE THE SOUL OF A CITY. THESE FIVE ARE PROVING IT WITH PASSION AND IMAGINATION. Old Fourth Ward

PHOTOGRAPHY BY FLICKR USER PAUL BROUSSARD (BYWATER); LICENSED UNDER CC LICENSE 2.0 GENERIC; PHOTOGRAPHY BY LYNN SZYBIST (BALTIMORE)

ATLANTA

Bywater NEW ORLEANS The dream of a new bohemia emerged here in the ’90s, but Katrina interrupted it in 2005. Eight years later, the stomping grounds of a diverse urban population is garnering national attention. The area’s go-to pizzeria, Pizza Delicious, didn’t begin serving full-time until a Kickstarter campaign raised the cash for a new oven last fall. New boutiques and bars are joining long-standing art collectives from St. Claude Avenue to Chartres Street, making this a thriving hub in the new NOLA.

Once home to a thriving black middle class that largely departed in the ’60s, this district began attracting Atlantans looking for a part of town with an underdeveloped feel. They, in turn, reimagined rundown Edgewood Avenue as a home to lively bars, culinary hot spots, and entertainment. The recent completion of Historic Fourth Ward Park honors the birthplace of Martin Luther King Jr. and provides verdant grounds for the new and old residents of this neighborhood. The Third Ward MILWAUKEE

It used to be the home of wholesalers—dry goods, groceries, booze. The Irish settled here, then the Italians. Today, the

historic Third Ward is Milwaukee’s thrumming arts and fashion district. From such earthy roots have blossomed a second theater district (Skylight Music Theater), lots of great bars (Milwaukee Ale House), and restaurants (Coquette Cafe).

Remington BALTIMORE Like a lot of gentrifying neighborhoods, Remington was once a working-class stronghold. But unlike many, the central Baltimore hub retains the communal spirit it’s had for generations. Bounded to the

north by Johns Hopkins and to the south by an industrial zone, Remington is home to Charm City Cakes, made famous by the Food Network, as well as eclectic local diners like The Dizz. Even when a potential hipster hangout, like the speakeasy W.C. Harlan, opens, it takes on the easy-going vibe that surrounds it. Wynwood MIAMI The people who live here are, by and large, the same hardworking Puerto Rican families who, for decades, have made their homes among the area’s desolate warehouses. There’s not a Cronut or a Marc Jacobs shop in sight. But, oh, what there is to see! One journalist calls this 18-block stretch of Miami an “art safari,” and that captures the color and wild invention that covers every inch of wall space on the avenues and in its abandoned factories. The community is the canvas, and each blast of spray paint lends Wynwood vibrant life.

ANATOMY OF PITTSBURGH’S BUTLER STREET About 20 years ago, arts and design businesses settled in Steel City’s Lawrenceville section. An artisanal soap shop and a gay bar became

neighborhood anchors. Then salons, restaurants, and a zombie memorabilia store arrived—all without unseating the ’hood’s original residents. THE BAR

THE ART SPOT

Round Corner Cantina

be Galleries

THE COFFEE SHOP

Espresso a Mano

THE EATERY

Piccolo Forno

THE HANG

Arsenal Park

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x marks the spot THEY’RE THE ESSENTIAL X FACTOR OF EVERY GREAT CITY: THE PLACES WHERE WE PLAY AND CHILL.

It’s an exquisite sign of the times: Green now means quality living, not dollar signs. And these vital new parks should be the envy of every city.

trucks, romping kids and ambling lovers—is a celebration of sunshine and sheer pleasure.

Rose Fitzgerald Kennedy Greenway BOSTON

Klyde Warren Park DALLAS

The goal is to bridge the Uptown and downtown sections of the city. A bonus would be the enlivening of Big D’s sprawling but alarmingly whisper-quiet arts district. This civic flowering may be years away. In the meantime, what blossoms every weekend and lunch hour in Klyde Warren Park—5.2 acres of lushness and sublime food

Citygarden ST. LOUIS Failed attempts to build a pedestrian mall connecting this city’s north and south downtown date back to the ’20s, but none possessed quite the ambition that went into St. Louis’ striking Citygarden. Two full city blocks offer scenes marked by world-class sculpture, fountains, plazas, and waterfalls.

SANCTUARIES

loveliness. A secret garden worthy of the storybooks of youth—but perfect for wrungout adults.

These sites of serenity aren’t new. Places of tranquility earn their om over time. But follow, and find, your bliss here. The Gardens at St. Luke in the Fields NEW YORK CITY

You wouldn’t know it was there if you didn’t know it was there. Just outside its unfussy gate and tall brick holding wall is bustling, overcrowded Greenwich Village. Pass through the gate, and a sun-lit bench awaits. And serenity. And rapturous fragrance. And transporting

The park, with a brazen commitment to beauty and daring design, stands ready, rain or shine, to quench the soul.

A karmic thank-you to weary taxpayers who endured 15 years of construction on the most expensive highway project in U.S. history, this newly opened greenway follows the path that I-93, Beantown’s central artery, took before it was relocated underground. The sinewy, mile-long string of sparkling parks, promenades, and plazas offers ample room for urban escape—all courtesy of the exit of a rumbling expressway.

The Bishop’s Close PORTLAND, OREGON

If you’ve never heard a Portlander brag about this suburban oasis, it’s not because of Oregonian modesty—it’s a secret Rose City residents prefer to keep to themselves. Secluded, peaceful, and splendidly quiet, this 13-acre collection of gardens is particularly beautiful when the magnolias bloom in spring, but you’ll feel calmed and rejuvenated no matter when you visit.

Gilgal Sculpture Garden SALT LAKE CITY This strange swath of stillness, located in downtown Salt Lake City behind a house and next door to a Wonder Bread factory, is loaded with sculpture (odes to Mormonism) and engraved stones (with scripture and poems). Enveloped by luscious greenery, it invites passersby to come in and consider the cosmos seven days a week.

PHOTO COURTESY OF ST. LOUIS CONVENTION & VISITORS COMMISSION; FLICKR USER SPORST (SALT LAKE CITY); LICENSED UNDER CC LICENSE 2.0 GENERIC

GREEN SPACES

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K LY D E WARREN PA R K DALL AS, TEXAS

PHOTOGRAPHY BY STEPHEN M. KELLER

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OCTOBER 2013 SPIRIT

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yep, LUVed that SOUTHWEST CUSTOMERS HASHED OUT THEIR OWN THOUGHTS ABOUT GREAT PLACES USING #PLACESWELUV. Greg Miller “Paddle-

boarding on

atmosphere and the live music. I’m a sucker for live music.”

Josh Masterson

“Look up RONIN COOKING IN

WHITE ROCK LAKE , overlooking the

Ellen Lynn

BRYAN, TX . Awesome

Dallas Arboretum. Drinks at the Loon!”

little farm with farmto-table philosophy and a pretty incredible dinner under the stars.”

in Phoenix. The views just can’t be beat.”

“FRANKFORT, MI . Cool little town on the shores of Lake Michigan and a stone’s throw from Sleeping Bear Sand Dunes National Lakeshore. Great restaurants, shopping, etc.”

Steve Schmidt

Wayne Willis

“My favorite new place in downtown St. Louis is called BLUES CITY DELI . The Italian and BBQ sandwiches are delicious, but I mostly love the

“When I was a child, my mom would park on [Dallas’] Denton Drive, and we would watch the planes land and take off at LOVE FIELD.”

Amy Graham “Hiking CAMELBACK MOUNTAIN

Jeff Stemler “THE VELVET TANGO ROOM

in Cleveland. Live jazz and the perfect cocktail. Cleveland’s best-kept secret.” Jennifer Todd

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Think of it as the opposite of paralysis by analysis. By breaking down what’s behind the nearly universal fear of public speaking, an intrepid mom blogger wants to get you talking—and wants to set you free. By Patty Chang Anker Illustration by Matthieu Forichon

LEASE STOP SPINNING, I begged the bathroom. I leaned the top of my head against the door of the stall. Nice door. Please be cool. Fear of public toilets be damned, I would have lain down on the floor if I thought it would help. No such luck. Through the crack in the door I saw a stunning woman standing by the sink in a crisp dress and shiny shoes, putting on lipstick. A soprano hummed scales as she waited outside my stall for me to finish whatever I was doing that was taking so long. The swish of dancers’ feet going through warm-ups vibrated through the floor. So many hopefuls trying out for so many shows. What am I doing here? Prickly heat spread across my scalp and over my body like a swarm of fire ants. My turtleneck trapped the heat around my neck and throat. Water. I needed water. I burst out of the stall and awkwardly washed my hands, taking a sip of the lukewarm water while trying to keep from splashing the stunning lady and staring too hard at her exquisite face. Her hair wasn’t on fire. Not a strand was even out of place. How could anyone say no to you? I thought. I hope we’re not auditioning for the same thing. I was hoping to land a spot in Listen to Your Mother 2012, the first New York production of a

nationwide series of staged readings started by blogger Ann Imig that was, as the tagline proclaimed, “Giving Mother’s Day a microphone.” I’ve always been nervous by nature and nurture (my Asian-American fear of failure made me stick to what I knew). My long career publicizing other people’s books and my parenting style of cheering from the bench placed my comfort zone squarely on the sidelines. But when I turned 40 I turned a new leaf, realizing I wanted my life to grow rather than shrink. I started facing my fears and writing a blog: Facing Forty Upside Down. For the first time, I had stories to tell. The show’s logo, a woman speaking through a megaphone with her head thrown back, was a cri de coeur that spoke to my heart. “Listen to me!” I said out loud to the casting call in my email inbox, shaking my fist for good measure. “I, too, have things to say!” It sounded simple enough, to read a five-minute original piece in front of a couple of the show’s producers. I had nothing to lose, apart from a morning when no one would normally be listening to me at all. Plus, my chances must be pretty good, I thought. How many Asian-American blogging mothers of children adopted from China could be auditioning for this? They’ll remember me. Especially if I wear my lucky red turtleneck. OCTOBER 2013 SPIRIT

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9/10/13 11:32 AM

That was all before I stepped through the elevator doors into the Ripley-Grier Studios in Manhattan’s Garment District, and took in the buzz of a million dreamers looking for their big stage or screen break in one of twenty-some rooms on this floor alone. And before I found the door marked Listen to Your Mother Auditions and met the woman waiting to audition right before me—a lovely Asian woman. In a red turtleneck. We looked at each other, mirror images of surprise, then panic. Cue sweating. I’d excused myself to find the bathroom, and when it got too crowded in there to hide any longer, staggered like a drunken freshman back down the hall to wait on the bench next to my

me is going to eat me alive. And then tweet about it. So it’s diverting blood flow to my heart and gut. My brain needs oxygen. Luckily, there’s plenty of oxygen here. I took a deep breath, relaxing my belly and puffing up with air, making myself take up space. I am here. I stopped floating away. With my next breath, I let the nerves go through me. Bring it on: the chills, the tingling, the dry mouth, the tight throat, all fight-or-flight reactions to feeling threatened, completely predictable. Let them come, let them go. I set my feet slightly apart and turned out, with one foot in front, to make a stable platform that prevents (or minimizes) trembling and, with

Each of us holds the power to affect so many others when we get up to speak. As a blogger who helps people face their fears, it’s a skill I wanted to share with everyone. twin. A series of plaques hung on the wall, given by the United Stuntmen’s Association. I sighed. Wouldn’t life be great if we could call in a stuntman for all the really hard parts? The door to the audition room opened, making me jump a little. The other Asian lady was called inside, and I wished her good luck. I sat up straighter on the hard bench, pulling out my script to study. Let the games begin.

o how’d it go?” my girlfriend asked over the phone as soon as it was over. “Apart from almost fainting when the producer pointed her iPhone at me and said, ‘You don’t mind if we film you, do you?’ it was fine,” I replied. First, I’d taken in my surroundings. There was no mic. The space was small, but there was someone in another audition singing behind a curtain next to me. I’d have to project to be heard. There was no podium to hide behind or hang onto, just a few thin pages of script on a music stand. “Make believe you’re brave,” I whistled the lyrics from The King and I to myself and stood up straighter. I took in my feelings. Without my heavy coat and bag, I felt so light I might blow away. I told myself why: I’m light-headed because my lizard brain thinks the unsmiling producer in front of

your best foot forward, projects I’m glad to see you! to your audience. It also gives you something to think about other than running out the door. “It’s all just energy,” the poet Patrick Donnelly says about how to give an effective public reading. “Take any nervous energy you feel and turn it into energy for what you want to say.” Remembering why you’re in front of the audience makes how you look to them secondary. I thought of my two children, Gigi and Ruby, adopted five years apart from different regions in China, of how our becoming a family was a story of sadness and great joy to which I wanted somehow to give testimony. Their childhoods were going so fast, and I wanted one sublime piece of it to be on the record somewhere, forever. That’s why I was there. I smiled, acknowledging the two producers and the camera, thanking them for listening. Then I did my best. I saw one producer wipe away a well-timed tear. The other never looked up from the script she was reading. The camera gave no feedback at all. They said thank you, they would let me know. The outcome was out of my hands, and I wouldn’t learn what it was for weeks. “It was fun, actually. You should try out next year,” I said to my friend. From the sounds of her kids fighting World War III in the background, she had loads of material.

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“Oh no,” she said. “It was bad enough when I had to give reports at work. Getting up in front of people is not my idea of fun. You’re probably a born performer.” I’m not sure if I was born with whatever it takes to enjoy public speaking or if the emotional and professional rewards of doing it are what make it fun for me, but I love it, in spite of the nerves I always feel. I love communicating ideas and connecting with others, and I love watching other people do the same. As the child of immigrants, I saw how my parents spoke up for my sister and me despite their accents; a fear of embarrassment never stopped them from reaching out on our behalf. When I was a book publicist, I trained writers to speak into the mic about their work with the same clear voice their words held on the page. Every time I saw expressions of interest or delight in the audience, or heard a gasp of recognition, I felt something magical had transpired. Laughing or crying as they left an event, or standing in line to thank the speaker for touching their lives, listeners seemed different from who they’d been when they’d walked in. Each of us holds the power to affect so many others when we get up to speak. As a blogger who helps people to face their fears, it’s a skill I wanted to share with everyone. But where would I find a large gathering of people afraid to speak in public?

OST PEOPLE fear public speaking because they haven’t been trained in it,” says Rick Frishman, a media trainer, coach, and publisher. “Most people have been trained in how to handle numbers or work a computer program, or whatever their jobs are. If they trained to speak in public the same way, there would be much less fear.”

9/10/13 11:32 AM

But most people don’t, so public speaking routinely ranks as a top fear; in some polls it outranks the fear of death. “My husband was a wreck for days before reading to our daughter’s second-grade class,” a manicurist confided. Her husband was a Force Recon Marine, a certified skydiver. “He made me bake brownies so they would like him no matter what.” Whether it’s an evolutionary drive to hide our vulnerabilities from potential enemies or an existential longing to be understood, speaking in public is freighted with a lot more meaning than goes into the bulleted lists we put in our PowerPoint slides. The underlying emotional fears of rejection or humiliation or failure, plus the hope and ambition that fuel the pressure to perform, are a potent combination that hypercharges every public speaking event. Since it can be easy to avoid the whole situation by not volunteering to get up and at ’em in the first place, those who decide to face this fear are usually highly motivated by a professional obligation or opportunity, or something they can’t get out of (like their own wedding toast). Fortunately, lots of help is available, from professional media coaches to web tutorials to books. And for 280,000 people and counting, there’s Toastmasters International, “the world’s largest nonprofit organization dedicated to teaching public speaking and leadership skills,” according to its press materials. Toastmasters started as a club in a YMCA basement in Santa Ana, California, in 1924. In searching for a chapter near me, I discovered it now has 13,500 clubs in 116 countries, which speaks to the overwhelming need people feel across cultures to become more comfortable in front of an audience. Twenty-seven clubs met within 10 miles of my home in

Westchester County, New York. I’d have my choice of where to begin my search.

HAT ARE YOU afraid of when you get up to speak?” asked a seasoned Toastmasters workshop leader named Elaine Rogers. Dressed in a pretty green suit with gold buttons, Elaine looked calm

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had never come to a meeting before. Of course, most of them were there because they were afraid to speak up in the first place, so the silent chewing went on for a while. Eventually, the more experienced Toastmasters piped up. “Forgetting the words.” “My voice shaking.” “People judging me.” Then others started chiming in. “My heart pounding.” “Boring people.” “Sweating.” “Yes,” Elaine said. “Ever notice that when you’re nervous, you get a dry mouth and sweaty palms? Why couldn’t it be the opposite, dry palms and a lubricated mouth?” Everyone laughed. “All these are valid feelings when you come up here.”

Over the next months, I became a regular at the club near me. At one meeting, a youthful-looking woman named Rosa was presented with what in Toastmasters parlance is called a Table Topic. In Table Topics, the host of a Toastmasters gathering asks the kind of question that might come up at a dinner party or around the office water cooler, and then participants riff on it for a minute or two apiece. As topics go, the one given to Rosa—“You have $80 to spend in Chicago. How would you spend it?”—was pretty tricky. To answer it, you’d have to do math (gah!) and draw on any knowledge you have of a city you may or may not have visited. Rosa was tentative. “Um, I’d call my friend on the phone,” she said softly. “I would have to hitchhike in

I took my stance and let the nerves go. The first line went well. I think the next sentence or two were also fine. Then ... The crux of her presentation came next: “The No. 1 antidote to fear is experience. Say it with me! The No. 1 antidote to fear is experience.” Which means not hiding under the radar until called upon but volunteering to speak in a variety of settings again and again. Practicing, rehearsing, getting up, and doing until the nervous feelings become familiar and the belief in your ability to get through them is strengthened. Toastmasters members shared their techniques for rehearsing without pressure—one did it in front of her puppy, who would love her no matter what. Patient or indifferent ears seem to work best. Another person said she rehearsed in front of her 23-year-old niece. “I can tell how I’m doing by the number of times she checks her text messages,” she said.

Chicago, because I only have $80,” she said, thinking out loud. A pause. Then more confidently: “I would enjoy the architecture in Chicago … ” Her voice trailed off. “I would spend about $30 on lunch.” Everyone laughed, wondering how much this little woman could possibly eat. Rosa had come to Toastmasters because, she told me, “I’m painfully shy.” I had been surprised to hear that. Rosa is a pretty brunette who often wears her hair pulled back. Her thin, dark eyebrows arch over dark-rimmed glasses, giving her a serious demeanor. You could imagine her starring in a romantic comedy where the heroine doesn’t realize how beautiful she is until she lets down her hair and is transformed into Selena Gomez. She looks like someone who could assume the

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world would like to know her better, yet, while she sounded fine, she gave every appearance of wanting to hide. “What else would I do? How much money do I have left?” she asked. I wished I could slip her a note: $50, Art Institute of Chicago, Wrigley Field. But she was on her own and running out of steam. “I wouldn’t have to spend much money to walk around and enjoy the architecture,” she repeated, and we clapped as she sat down. Natalie, the next speaker, was given $20,000 to spend in Madrid. She started off strong: “I’m a photographer, and I could buy a lot of great equipment with $10,000, so that’s what I would do first off !” But as she reached around for her next thought, it was as if an inner dimmer switch was getting turned down. She began to stand back on one leg, her weight shifting away from us. She looked down at the floor, thinking. When she spoke again, she tried to steady her voice. “I’d take the train out of Madrid and go to Portugal,” she said. Good job, I thought. “You don’t have to answer the question as it’s asked” sounds like something only political spin doctors say, but in many situations it’s true: When you’re stumped, you can often redirect the discussion. Remember that you do know stuff. You have something to offer, so offer it without feeling lame or apologetic for not knowing everything at all times. Natalie clearly knew more about Portugal than Madrid, and, now on comfortable terrain, she spoke fluently of Lisbon’s museums and restaurants. A minute later, she finished to applause. In addition to giving impromptu talks, Toastmasters members complete 10 prepared speeches designed to practice different aspects of public speaking before attaining Competent Communicator status.

8/21/13 4:58 PM

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After that there are advanced degrees and loads of certificates, ribbons, and medals to be won. Everyone starts with an Ice Breaker, a four- to six-minute speech about oneself. Before she went up to do hers, I asked Natalie how she felt. “I’m riding on so much energy, I’m pumped up. I’m focusing more on my pumpedupness than my nervousness,” she said, clasping her hands. “Ooh, my hands are cold! When they call my name, I might fall on the floor! Will you catch me?” “Your hair will not touch the carpet,” I promised. So much of the Toastmasters experience is about holding space for each other, knowing that when you open your mouth, others are listening, with the intention of helping you and also helping themselves. Any mistake is a public service in a way, because other members can learn from it. Evaluators give feedback on each speech, and assigned mentors help the speaker prepare for the next speech. Allowing your weaknesses to be addressed lets you improve far more efficiently than just praying to get your moment in the spotlight over with so that you can forget about it. Until the next time. “Remember, you’re breaking the ice from the moment your energy begins to interact with others,” I said. “You’re wearing clothes that say, I’m a creative person.” Natalie was wearing a black turtleneck with a bright yellow necklace and a yellow skirt. “If you smile and look interested in your audience and invite them into your space, that’s breaking the ice. You’ll have done half your job just standing there.” Many people fear public speaking because of what others may be thinking of them. The truth is, while many people won’t pay any attention to what you say, pretty much everyone will look at you.

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And fortunately, you have a lot of control over how you appear. “What three words do I want people to think when they see me today?” Style consultant Bridgette Raes says to ask yourself this question every time you get dressed. If the words are confident, smart, powerful, you’ll dress differently than if you’re trying for artistic, fun, free spirit. And if your clothes are in line with your message, you’ll project authenticity, and more than anything you say or do in the spotlight, people will remember you.

OR MANY, learning techniques and getting experience and feedback are the ticket to speaking in public more freely. For others, who know their material cold and have performed perfectly thousands of times but freeze up (or live in fear of freezing up) when the stakes are high, more practice may not be what’s needed. Releasing ourselves from a fear of failure may be the key.

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Barbra Streisand stopped giving live performances for 27 years after blanking on song lyrics in concert. Even Adele battles stage fright, telling Rolling Stone that she escaped out the fire exit at one show and has thrown up from nerves more than once. How does she cope with all the live performances she has to give? “I just think that nothing’s ever gone horrifically wrong,” she says in the article. She also cracks jokes and draws upon Sasha Carter, an alter ego she created to pump herself up that is Beyoncé’s Sasha Fierce and country legend June Carter combined. The stories of celebrities with stage fright are legion, but even with lower stakes, we all get that jolt of fear: This is the day everyone discovers I’m an idiot. “I think that your courage goes as deep as the center of the earth,” said Tony Smith, a professional coach to many CEOs and public figures. Tony was a church acquaintance who would tell me during coffee

hour that each of us has the power to transform the world, if we could release both our fear of failure and our fear of success. That was a welcome thought on the day of the Listen to Your Mother show. A few weeks after I auditioned, I got the news that I’d been chosen to be one of 15 readers for the Manhattan event. I was both thrilled and terrified at the prospect of reading my own words onstage. On the day of the show I stood in front of my closet, paralyzed by choice: heels or flats, lipstick or gloss, Spanx or sucking in. Which kept my mind off thinking of all that could go wrong. “Things going wrong” is its own category when it comes to reasons people dread public speaking. Things go wrong all the time in life, but when it’s in front of other people, it feels exponentially worse. And because there is no end to the number of ways things could go wrong— up to and including tripping and

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falling off the stage—it’s much better to spend your time controlling what you can control—meaning, rehearsing your speech and doing your hair. Decisions made: Heels. Gloss. Sucking in. I had practiced my reading on friends; I’d taped myself and given myself my own stinging critique. I had connected with my noble intent, which was twofold. I want-

F3_PublicSpeaking_gc.indd 84

ed to tell the story of my daughters with love. And to do my job well. I was first in the lineup. The way I saw it, my job was to assure the audience that they were in the right place; that their money had been well spent; that they wouldn’t be trapped in their seats for the next hour and a half with lunatics—or bores—at the mic. The producers told me they

wanted to open the program with “warm and funny,” and, darn it, that’s what I was going to be. I had, as Toastmasters instructed, visualized success. It all started off as I had envisioned. René Syler, former host of The Early Show on CBS, introduced me, and I stepped up to the podium, feeling tall and proud. I’m so glad I wore my heels, I thought. I’m accessing my power. I took my stance, relaxed my belly, breathed in oxygen, let the nerves go. I greeted the audience with a warm smile, beaming all my good energy to meet theirs. The first line went well. I think the next sentence or two were also fine. Then … the spotlight on me turned off. Then the lights went up—on the audience. Standing at the podium in the dark, my brain was taken over by a 2-year-old on a rampage. I only have five lousy minutes to say what I want to say! Is that asking too much? Grown-up Patty tried to contain the tantrum. Welcome! I’m warm and funny! Everything is fine! Pay no attention to the darkness around me! It felt familiar, this sensation of trying to act in control when things were actually bursting into flame all around me. Why? Because it’s just like being a mother. I smiled a real smile. Success is being here and enjoying it, I realized, and holding center stage, flying by the seat of my pants, was the most exhilarating thing I’d done in ages. I set up for a punch line, wanting only to share the memory, no longer afraid whether anyone would laugh. The audience roared. After I finished (and with the spotlight working again) I sat and watched the other brave souls step up and tell their stories. There were tales of an Italian mom’s cooking, more than one mom’s craziness, and an aging mom’s need of caretaking. There were stories of toddler mayhem, and twins after infertility. And there was a bitter-

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sweet reminder that motherhood leads to an empty nest. On that stage there was a shaky voice here, a tear shed there, and 15 unforgettable stories. Everyone triumphed. No one died. I once asked a yoga teacher who taught me the handstand, how to contend with voices that say “Don’t do it, it might end badly.” In return, she asked three questions worth asking oneself every day: “Why do you think you’re here to hide? What if you being out there was a gift to the world? And what if what you thought was dangerous was a lie?” The part of me that is afraid of being ignored and afraid of being heard, that seeks a path of least resistance and greatest comfort, the me that whispers, “Don’t bother, why risk anything, no one will notice if you sit this one out,” is the dead man talking, seeking an anxiety-free life. But the life worth living is the one worth the effort, the discomfort, the throat clearing, and soul baring. I believe in the power of stories to change minds, open hearts, connect people, and create a better world. We imagine something and then we do not keep it to ourselves. We declare it, in front of others— then progress is possible. This is why cavemen did not hide in the dark. They built fires, told stories, and advanced civilization. We all speak for someone or something, and each of us is more powerful than we know. Whom do I speak for? For the people who think they can’t. Come out of the bathroom. The world needs you! Reprinted from Some Nerve: Lessons Learned While Becoming Brave by arrangement with Riverhead Books, a member of Penguin Group (USA) LLC, a Penguin Random House Company, Copyright © 2013 by Patty Chang Anker.

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YOUR ADVENTURE IN

San Juan

SHORE BET

Some 5 million visitors flock to Puerto Rico’s capital each year.

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You don’t need a passport to get here, but Puerto Rico’s slow pace and historic charm may leave you feeling like you’ve entered another world. Ready to discover what makes the Island of Enchantment so enticing? BY AMANDA GLE ASON

BEGIN YOUR ADVENTURE HERE

What do you consider the best form of therapy?

OCTOBER 2013 SPIRIT

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Adventure In San Juan If your idea of relaxation usually involves…

GETTING THERE Fly into Luis Muñoz Marin International Airport (SJU). prpa.gobierno.pr FRESH IDENTITY

CONTINUE YOUR CULTURAL QUEST AS YOU…

Admire Local Art THEN YOUR MOST IDEAL HOTEL IS…

The Gallery Inn Marvel at the oil paintings, ceramic masks, and other works of art that fill this Old San Juan abode, owned by artist and American expat Jan D’Esopo.

San Juan Marriott Resort & Stellaris Casino Offering instant access to Condado Beach, this relaxing hotel features an oceanfront pool and waterslide for serious sun seekers.

Hotel El Convento This historic getaway in Old San Juan invites hungry guests to chow down in the shade of a century-old loquat tree at its renowned restaurant, Patio del Nispero.

PHOTOGRAPHY COURTESY OF MUSEO DE ARTE DE PUERTO RICO

Before it was an art museum, this building housed a hospital.

Living on a scenic island in the Caribbean has a way of inspiring creative genius. Need proof? Make your way to the Museo de Arte de Puerto Rico, located in the bustling district of Santurce. This neoclassical structure houses a permanent collection composed largely of Puerto Rican works ranging from the 17th century to the present. Prepare to be amazed at more than 1,100 pieces, including Immaculate Conception, a 1794 oil painting by the great José Campeche; Trapiche Meladero, an 1893 depiction of a sugar mill by famed landscape painter Francisco Oller; and linoleum carvings by Rafael Tufiño, who was well-regarded in the 1950s for his depictions of everyday life in Puerto Rico. As if that weren’t enough, a 400-seat theater showcases musical, dance, and dramatic performers who wow crowds as they pour their art and soul onto the stage. mapr.org Your adventure continues…

Which piques your interest the most?

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Adventure In San Juan If you’re eager to encounter...

HIGH & MIGHTY

El Morro rises 140 feet above sea level.

THEN HUSTLE TO…

Ruedo If vintage dresses, earrings, and handbags suit your style, march your credit card to this boutique in Old San Juan.

GET SCHOOLED IN LOCAL MILITARY HISTORY WHEN YOU…

Step Back in Time

Pay a visit to the 16th century with a trip to the towering forts of Old San Juan, which were used to protect the island from enemy attacks from the 1500s through World War II. The six-level Castillo San Felipe del Morro, better known as El Morro, was built in 1539; today you can take a self-guided tour of the onetime military stronghold’s former chapel, barracks, and ramparts. Once you’ve finished your thorough inspection, make the 15-minute walk to El Morro’s sister fort, Castillo San Cristóbal, constructed in 1634. Snap panoramics from atop the 150-foot-tall fortress, and if you’re feeling gutsy, drop by the Devil’s Sentry Box. According to legend, soldiers mysteriously disappeared during duty at this former guard station by the shore. Luckily, it’s only open during daylight hours. nps.gov/saju Your adventure continues…

15 Knots Located at the Beach House Hotel in Isla Verde, this kiteboarding school offers private beginner lessons in the high-flying sport.

GETTING AROUND A free trolley scoots visitors around Old San Juan. For further exploring, cabs are a safe bet. Visit seepuertorico.com for a complete list of transportation options.

What do you reach for on the weekend?

Continued

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Adventure In San Juan If you’re more likely to pick up a…

Continued

What’s your preferred attire?

LET YOUR BOOTS GO WALKIN’ AS YOU…

Scale the Trails

We agree: The grass really is greener in El Yunque National Forest. The only tropical rainforest in the U.S. National Forest system spans nearly 30,000 verdant acres, and it’s only 25 miles southeast of San Juan. Its secluded location among the Luquillo Mountains makes it a sight to behold. La Coca Falls, which cascades nearly 85 feet, is one of the first features you’ll spot. Once you’ve caught your breath, take a hike on any of the park’s 20 trails: Each is lined with native plants like pegwood trees and hammock ferns. You may even spot a Puerto Rican parrot, a species found nowhere else on the planet. For an extra boost, trek to the Cloud Forest, an ecosystem found on the park’s tallest peaks, characterized by low-lying clouds, fog, and cool temps— and known to leave you feeling sky-high. fs.usda.gov/elyunque

THEN YOU’LL FEEL RIGHT AT HOME AT…

El Jibarito Dig into Puerto Rican dishes like shrimp mofongo (mashed fried green plantains) at this casual eatery, whose walls are decked with island paintings.

1919 Perched on the edge of the Atlantic, this elegant seafood haven inside the Condado Vanderbilt Hotel leaves guests raving over dishes like the scallop a la plancha, served in a citrusdashi broth.

José Enrique Sip on crafty concoctions like the Naturola, made with rum, passion fruit, coconut water, and pineapple juice, at this low-key restaurant near La Placita, San Juan’s bustling market square.

La Coca Falls provides the ideal photo op.

GETTING OUT Grab a partner and hustle to the Puerto Rico Tango Festival (October 24–28) for dance lessons and elaborate performances. puertoricotango festival.com

Your adventure continues...

PHOTOGRAPHY BY STEPHEN M. KELLER

SPLASH FORWARD

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Adventure In San Juan Continued

What’s your drink of choice?

Caficultura Treat your taste buds to a cortadito, a Cuban-style espresso topped with steamed milk, at this popular coffeehouse.

Continued

STILL THIRSTY? THEN WHY NOT…

Fill Your Glass

THEN SETTLE IN AT…

La Taberna Lúpulo More than 50 taps and 150 bottles from around the world can be found at this lively beer bar. Try the Dacay India Pale Ale, a crisp, locally made beer.

Continued

Aventuras Tierra Adentro To see El Yunque from a different perspective, take a thrilling tour with this adventure company, whose guides lead guests trekking through caves, swimming in rivers, and swooping along zip lines.

Betcha didn’t know that more than 70 percent of all rum sold in the U.S. is produced on this island. Uncover the history of PR’s most famous distiller during a tour of the Casa Bacardi Visitor Center in Cataño, a short ferry ride from San Juan. Here you’ll get the inside scoop on the iconic brand—including the story behind that bat logo—and learn how to make a perfect mojito. (You’ll also score two free cocktails.) Keep the drinks flowing during a Spirits of Puerto Rico Rum and Food Tasting, conducted by local resident Debbie Molina Ramos. The hour-long outing takes place at a restaurant in Old San Juan, where guests get to sample eight local rums, including Palo Viejo, a smooth variety used in chichaitos, a popular shot that’s blended with anise liqueur. Are you ready to rum-ble? casabacardi.org, legendsofpr.com

LIME LIGHT

Mojito-making is an attraction all its own in Puerto Rico.

WATCH THIS To see some of our adventures come to life, visit our YouTube channel, SWASpiritMagazine. And when youˇre done…

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Jenna Fagnan, Class of 1995:

Set out to be a pioneer in engineering science.

Wound up pioneering the world’s most delicious tequila.

How will academic exploration inspire your path? Although she was passionate about becoming a chemical scientist, Jenna Fagnan’s close interactions with Trinity professors and the knowledge she gained by exploring so many diverse subjects inspired her to change course. After teaching in Japan and overseeing marketing for Nike, she followed her entrepreneurial drive to business school. Now, Jenna is president of the award-winning Avión tequila company, and the critical thinking skills that shaped her Trinity experience still influence her life pursuits today. Learn more about Jenna’s story and how you can embark on your path at trinity.edu/path

trinity.edu

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Cape Florida State Park in Miami is a popular location for swimming and sunbathing.

PHOTOGRAPHY COURTESY OF PETER W. CROSS, VISIT FLORIDA (WATER), AND SCOTT AUDETTE, VISIT FLORIDA (PADDLEBOARDING)

TRAVEL PROMOTIONAL SERIES

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FLORIDA FU LL O F SU RPRIS ES

I SAY “FLORIDA,” YOU SAY... “Sunshine”? “Beaches”? Of course. But let’s go deeper. If I said “Florida golf,” would you say “1,000-plus courses”? “Spa”? “Water massage on a tropical island”? Here are some more surprises. Take notes. R ECR E ATIO N In four or five hours, you can take a visually stimulating walk or ride. Golf is one of Florida’s signature experiences. With 1,000-plus courses—more than any other state—there’s no shortage of tee times. The winter months and the daytime highs of 75 to 80 degrees make Florida the perfect home course for many professionals and a getaway for avid amateurs. “I think it’s what really defines Florida golf: those winter months where you can still take advantage of all the options in front of you for some of the best value in the country. You can play good, substantial golf for not a lot of money, yearround,” says Matt Ginella, a recent transplant to the Orlando area and travel insider for The Golf Channel.

Standup paddleboarding at Lake Virginia in Winter Park.

Contrary to a national trend, the Sunshine State also continues to attract new golf courses and resort destinations. One of the most talked-about is Streamsong. The 36-hole course is built on the remnants of a Central Florida phosphate mine. Tall sand dunes, molded by wind and fringed in native grasses, create natural borders for golf holes and low-lying lakes. Streamsong is “in the middle of nowhere,” Ginella says, but only an hour from either Orlando or Tampa. And despite the remote location, word travels. “Streamsong is one of the hottest stories in golf OCTOBER 2013 SPIRIT

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right now,” Ginella says. “And for the state as a whole to be attracting new golf—that’s really significant. It’s a buyer’s market out there, and it’s resulted in amateurs having access to great golf facilities at very affordable rates.” On Key Biscayne in Miami, Crandon Park is one of the top 50 municipal golf courses in the country. In Northwest Florida, Sandestin Golf and Beach Resort has become a scenic retreat for golfers of all skill levels. Meanwhile, the Northeast Atlantic coast is the capital of professional golf. Ponte Vedra Beach is home for the PGA and The Players Championship. The World Golf Hall of Fame is in St. Augustine. Daytona Beach is headquarters for the LPGA. “Florida is just such a big state,” Ginella says. “There are so many little pockets of culture and different histories, and I think those translate into golf. I’ve been covering courses and resorts for so long, but even I find myself discovering a

Take the scenic route and enjoy Florida’s temperate fall weather by renting a bike and exploring coastal cities and beaches. flat, coastal roadways and year-round warm weather make for a natural alliance with cyclists. “From September through early December, there’s a weekend or one-day cycling event Green fairways await what feels like every single at Sandestin Golf weekend,” says Laura Haland Beach Resort. lam, operations manager lot of gems that I might never have for the Florida Bicycle Association. known about.” October and November are the That was the “walk,” this is the busiest months, she says. “The fall is “ride.” Did you know that cycling really the premium time to get out is the United States’ third most and enjoy Florida by bike.” popular outdoor activity with more The St. Johns River-to-Sea Loop than 40 million participants? The Tour highlights the winter seamarket for bicycle-focused vacation son. The seven-day, six-night trip tours is going strong, and Florida’s (scheduled for Nov. 10–16, 2013)

PHOTOGRAPHY COURTESY OF GREATER FORT LAUDERDALE CONVENTION & VISITORS BUREAU (BIKES), MONROE COUNTY TOURIST DEVELOPMENT COUNCIL (BIKES), DAVID BAILEY PHOTOGRAPHY/VISIT SOUTH WALTON (GOLF) AND PANAMA CITY BEACH CVB (SHOPPING)

Take a leisurely bike ride along the water in Fort Lauderdale.

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travels down the Atlantic coast from St. Augustine to New Smyrna Beach and back along the St. Johns River. The leisurely pace covers 35–45 miles a day and explores beach locales, national parks and the famous De Leon Springs. Nights are filled with group dinners at fine restaurants and quality hotel accommodations. “It’s an amazing trip,” says Hallam. “You’re exploring an entire region of the state that you never would by car, becoming aware of the landscape, and the livestock, and the flowers and these charming little towns you didn’t know existed. It is not at all about getting there— it’s about enjoying the sights along the way and getting to know the real Florida.” C ULTURE D Florida can exercise your mind, too, with world-class museums, art galleries, theater performances, and international and regional festivals. The Dali Museum in St. Petersburg is home to key works spanning the Spanish Surrealist artist’s entire career. The Wynwood District of Miami has more than 70 galleries, museums and collections, along with the Wynwood Walls, the famous collection of murals and street art spanning six buildings in the warehouse district. Among many annual celebrations, Art Basel draws 50,000-plus art lovers each December to Miami Beach, and Zora! celebrates the Harlem Renaissance author Zora Neale Hurston every January in Eatonville near Orlando. Wine goes well with art, of course, and many Florida destinations boast impressive gallery walks, where browsing and/or buying original art and handcrafted jewelry is complemented nicely by a chardonnay at a sidewalk café or rooftop lounge. With or without the spirits in a glass, shopping in Florida is another

STAY A LITTLE LONGER AND...

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...DIVE: The Florida Panhandle Shipwreck Trail stretches along Florida’s Gulf Coast from Pensacola to Destin, Panama City and Port St. Joe. Twelve shipwrecks rest at varying depths. Each has a significant place in history and the marine life to match. The crown jewel of the trail is the USS Oriskany, a sunken aircraft carrier and the world’s largest artificial reef. The Great Carrier Reef, as it is known, weighs in at 44,000 tons and sits in 212 feet of water. Reaching the site is challenging, but divers who have explored it say the first glimpse of the ghostly control tower emerging out of the darkness is well worth the effort.

...COWBOY UP: The Westgate River Ranch Resort is an authentic dude ranch an hour outside of Orlando in Central Florida. Spread among 1,700 sprawling acres, the “cowboy theme park” offers Western-tinged activities such as horseback riding, skeet shooting and Saturday night rodeos; a nine-hole golf course; a full-service marina; and a dinner hayride featuring a singing cowboy. Rent a rustic cabin, or cozy up in a room at the Western-themed inn. Either way, you’ll be well-positioned to rustle up varmints on the wide-open range.

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vacation activity when you consider the setting. High-end shoppers can spend a day and some disposable income in South Beach’s Bal Harbour Shops, Fifth Avenue South in Naples or Worth Avenue in Palm Beach. Vast outlet malls, meanwhile, bring

luxury shopping with an affordablefor-all sensibility. Sawgrass Mills in south Florida is the largest outlet shopping destination in the U.S., with more than 350 stores to choose from; Orlando offers two premium outlet centers for visitors. OCTOBER 2013 SPIRIT

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Dune Allen is just one of South Walton’s 16 beach neighborhoods.

LUX URI OUS A growing list of resorts and spas can whisk you away to a more relaxed time and place—sometimes, literally. Little Palm Island Resort & Spa, located just off the Florida Keys coastline, has welcomed presidents and celebrities to its remote, tropical shores. “The resort is phenomenal,” says Kara Franker, luxury writer for VISIT FLORIDA. “It’s like a Robinson Crusoe hideaway with thatch roofs and a seaplane and yacht that take you to your destination by reservation only.” There are about 30 bungalows, each hidden in a grove of palm trees. The private entrance gives way to an ocean view that goes on for miles. “It’s definitely a romantic place,” Franker says. “Everyone has their own veranda with their own private hot tub. You open your door to a sea breeze; you can hear the ocean and see the palm trees and the wildlife.” At the resort’s SpaTerre, step through the bamboo door to wooden bathtubs, rose petals, candles and rain showers that appear from the

everyday is possible on any one of 825 miles of Florida beaches. In Northwest Florida’s South Walton, 16 beach neighborhoods come in a variety of flavors: Miramar Beach: Classic coastal feel. Surf shops, beachfront homes, panoramic views and a nostalgic vibe. Dune Allen: South Walton’s hidden gem. An ecological Relax at SpaTerre at wonder thanks to the three Little Palm rare coastal dune lakes that Island give the area its name. Resort & Spa. Santa Rosa: South Walton’s ceiling. When conditions are right, anchor since it was founded in 1910 the Madrugada Water Massage is and a frequent presence on “Best Of ” performed in the warm waters of the travel lists. Caribbean Sea. “It’s definitely above A little southeast along the coast and beyond anything that I have seen is Panama City Beach—27 miles of or been to,” Franker says. “I am dying sugar-white sand and turquoise wato have a treatment there.” ters, with two state parks and plenty Little Palm is an extraordinary of waterfront restaurants serving up opportunity, but unplugging from the fresh seafood. Live music is a staple

PHOTOGRAPHY COURTESY OF TOMMY CROW PHOTOGRAPHY/VISIT SOUTH WALTON (DUNE ALLEN), LITTLE PALM ISLAND RESORT & SPA (SPA), VISIT FLORIDA (EVERGLADES)

Dune Allen—one of South Walton’s hidden gems— is an ecological wonder including three rare coastal dune lakes.

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at many restaurants and lounges like Boatyard, at Grand Lagoon or the Spinnaker Beach Club. At Firefly, you can feast on lobster and fine wine under the restaurant’s twinkling, grand, old oak tree. OFFBE AT This is where you take an off ramp to the unfamiliar. Where you venture outside your comfort zone. Perhaps even take a dare. Forty minutes from Miami is Everglades National Park, the largest subtropical wilderness in America. One way to see it is by airboat. Experienced captains skim across the glassy water on both day and nighttime, continuing a mode of transportation that dates to the early 20th century in the swamps and marshes of Florida and Louisiana. Now a popular ecotourism attraction, airboats make for a wild ride, says Anya Elis, 45, a native of Germany who now lives in Florida. “Starting

Fly through the Everglades via airboat.

out slow and moving through a river of grass and natural wetlands, I was amazed at all the wildlife,” she says. “Alligators hang out along the banks. You see iguanas. Egrets perch above in the trees that are covered in Spanish moss.” “Then it really gets exciting,” she adds. “The boat picks up speed, and the captain gives it a 360-degree spin. It gets your heart pounding like being on a roller coaster. You automatically want to hold on, but you don’t have to. It’s a flat boat, and you don’t tilt.” Further north, near Cape Canaveral, is Merritt Island National Wildlife

Refuge. Here, the ride is calmer but thrilling for a different reason. Bioluminescence—the production and emission of light by a living organism—lights up the water of the Florida refuge from June through October, giving birth to a bevy of guide companies offering night kayak trips. Board yours in Titusville, where you’ll paddle past manatees and mosquitos en route to the shallow flats where the bioluminescent creatures are best seen. Outfitters such as A Day Away Kayaking Tours explain the natural phenomenon and the area’s history while guiding you through the glowing sea; check for available dates before you go, as conditions can vary. Ready to let the Sunshine State surprise you? Start planning your trip now at VISITFLORIDA.com. And share your favorite Florida experiences in social media with #LoveFL.

E N T E R FO R A C H A N C E TO W I N

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FOCUS ON WOMEN’S HEALTH

Women’s Health BY BRIAN KEAGY

You’re a modern woman, which in today’s society can mean taking on the role of loving family caregiver, successful professional, and seasoned manager of everyday challenges. Faced with that juggling act, you might find it nearly impossible to devote adequate time to a truly precious commodity—your own health and wellness. But changing roles doesn’t have to mean changing your standard of care. Taking advantage of the resources available to you can help you meet the unique health challenges that face all women and redefine your new QUALITY OF LIFE. OCTOBER 2013 SPIRIT

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RPCI is conducting innovative research on ovarian cancer.

FOCUS ON WOMEN’S HEALTH

FACTS TO KNOW ABOUT OVARIAN CANCER

HEAL Health and

Wellness Innovations

ancer is a disease that touches millions of people each year, but for women, awareness of the cancers that can distinctly affect you is an important step toward preventing and defeating this dreaded disease. One such type is ovarian cancer—the American Cancer Society estimates that around 22,240 new cases will be diagnosed in the United States during 2013, while 14,030 women will lose their lives to what is the deadliest gynecological cancer. Research data reveals that little progress has been made in decreasing mortality rates for ovarian cancer over the past several decades. Programs being led by Roswell Park Cancer Institute in Buffalo, New York, the first cancer center in the country, aim to reduce the morbidity and mortality of this cancer through innovative translational research. RPCI has teamed with the University of Pittsburgh

Awareness of cancers that distinctly affect women is an important step toward preventing and defeating this dreaded disease.

Cancer Institute and received a Specialized Program of Research Excellence award from the National Cancer Institute, one of just five in the country addressing this issue. Broken down into four projects, its goal is to change the paradigm on how women with ovarian cancer are treated through immune-based approaches in etiology, prognosis and treatment. “Although we have seen some improvement in the response to chemotherapy and the use of

The prevalence of ovarian cancer increases as women age. Other indicators of increased risk include women who have never given birth, have unexplained infertility or are older than 30 before having their first child. In addition, women who have solely used estrogen during hormone replacement therapy are at greater risk. According to the American Cancer Society, no tests are available to diagnose ovarian cancer early, but the following symptoms should prompt an immediate checkup: • Ongoing abdominal (belly) swelling • Digestive problems (including gas, loss of appetite and bloating) • Abdominal pain • A feeling like you need to urinate all the time • Pelvic pain • Back pain • Leg pain

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BREAST CANCER

I HAD.

IS WHAT AND, WHAT

I SURVIVED. Audrey Allen Breast Cancer Survivor

“My multi-disciplinary care team developed a personalized treatment plan just for me.” When Audrey was diagnosed with breast cancer, she was devastated. Like many newly diagnosed people, she went online, exploring every breast cancer treatment solution. But she couldn’t find exactly what she wanted. She had heard about Cancer Treatment Centers of America® and our unique treatment model. With over three decades of experience in treating complex and advanced-stage cancer, we were the cancer hospital Audrey was looking for. Within a few days Audrey and her care team developed a personalized treatment plan combining leading-edge conventional treatments with scientifically-based supportive therapies. Audrey opted for Brachytherapy, a more advanced form of radiation. And with the help of her dietician and naturopathic doctor, she was able to reduce side effects and stay strong during her treatment. Eight years later, Audrey is confident she made the right decision in going to Cancer Treatment Centers of America. Her husband, children and grandchildren are, too. Read more about Audrey’s treatment and life after breast cancer at cancercenter.com/audrey.

If you or a loved one has been diagnosed with advanced-stage or complex cancer, call 1-800-595-5515 or visit us at cancercenter.com. Appointments available now.

Atlanta • Chicago • Philadelphia • Phoenix • Tulsa

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FOCUS ON WOMEN’S HEALTH

Premature menopause can occur as a result of the sudden change in hormone levels during cancer treatment.

Doctors at CTCA develop an integrated cancer treatment plan tailored specifically to you.

additional agents in women with ovarian cancer, the overall outcome hasn’t really changed in the last 20 to 30 years,” says SPORE principal investigator Kunle Odunsi, M.D., Ph.D., Chair of the Department of Gynecologic Oncology and Director of the Center for Immunotherapy at RPCI. “There’s a need to develop novel and effective therapies that are nontoxic and that harness the body’s immune response to fight ovarian cancer. This research is a combination of all the understandings that we have built over more than a decade. Whether a patient is newly diagnosed, in remission or has suffered relapse of ovarian cancer, in this SPORE we have something for you.” For women who have undergone cancer treatment, premature menopause is an issue that can occur as a result of the sudden change in

CTCA’s Judith Boice, ND, FABNO, LAc.

hormone levels. This happens for multiple reasons, including harm to the ovaries caused by radiation therapy and chemotherapy that can lead to menopause in just a few months time; or oophorectomy (removal of the ovaries), which effects the change within 24 hours. Judith Boice, a naturopathic oncology provider at Cancer Treatment Centers of America in Tulsa, Okla., specializes in treatment plans that

WHAT HAPPENS BEFORE MENOPAUSE? The Office on Women’s Health reports a list of changes that can start in the years leading up to menopause may include: • Irregular periods • Hot ﬂashes • Trouble sleeping and/ or night sweats • Vaginal and urinary problems • Mood changes • Changing feelings about sex • Forgetfulness or trouble focusing

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help women navigate this issue, which can be a much more difficult transition than regular menopause. While menopause is unique for every woman, the most common symptoms associated with it are hot flashes and night sweats. Fortunately, Boice reports that a variety of healthy lifestyle choices, including nutrition, exercise and relaxation techniques, can ease the way. In addition, some studies have shown that three or more hours a week of exercise can significantly reduce hot flashes. Nourishing, nutrient-dense foods such as fruits and vegetables are encouraged, while foods such as alcohol, coffee and spicy dishes that have a warming effect should be avoided. Hormone replacement is another alternative therapy for balancing out hormone levels that has inspired debate across the country. The Hotze Health & Wellness Center in Houston was founded with the goal of promoting bioidentical hormone therapy treatment for both men and women. The Hotze message? In balance, hormones promote youth, health, radiance and fertility, leading to low incidence of heart disease, cancer, arthritis or other chronic illnesses. Hormone levels that have declined or are out of balance contribute to weight gain, fatigue, sexual disinterest and chronic illness. So if hormones are indicative of health and beauty, why the debate over their usefulness and desirability as we age? The answer, according to Hotze clinicians, may be as simple as the difference in synthetic hormones and bioidentical hormones. The latter, they say, have the same molecular structure as the chemical formula of hormones that were created by your body when you were

Adequate sleep is a vital component to overall health.

Lifestyle choices play an important role in your health.

younger; synthetic hormones were manufactured in a lab by a pharmaceutical company to simulate Mother Nature’s hormones but are not identical to the hormones produced by the human body. And, they add, supplementation of natural, bioidentical hormones have been used as an effective method of treatment for years. Hotze’s physicians work with you to find your body’s natural

sweet spot and get your body back in balance. Adequate sleep is a vital component of balancing overall health, meaning common disorders such as obstructive sleep apnea can produce grave consequences. Although apnea is more common in men, it increases in women after age 50, most likely due to unique genderrelated biological conditions. One side effect of not getting enough sleep can be weight gain, which research has shown to have a cyclical relationship with sleep apnea since being overweight is a major risk factor. The reason is that as weight accumulates, especially around the trunk and neck area, fatty tissue can cause inflammation, weaken the muscles and affect airway size and function. Resulting sleep deprivation alters the level of stress, hunger and appetite hormones the human body produces, causing some sleep-

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Outpatient

HEALTH PROMOTIONAL SERIES

deprived people to graze on sweet and starchy foods in an attempt to boost their energy level. The result? Further weight gain. A 2009 study conducted in Sweden showed that overweight and obese subjects who lost weight over nine weeks reported big improvements in sleep apnea symptoms. The specialized services offered by eOs Sleep centers across the country include CPAP nasal masks that hold open breathing passages. Anecdotal reports from a study conducted by University of California, San Diego, showed that some patients felt the CPAP treatment for sleep apnea helped them to lose weight. While the evidence is not conclusive, the authors cite increased daytime activity, motivation to pursue weight loss, altered metabolism and hormonal function as positive effects possibly resulting from usage of the CPAP. Other inventive treatment options available at eOs Sleep to combat sleep apnea include a com-

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Sleep deprivation alters the level of stress, hunger and appetite hormones the human body produces. fortable alternative to the CPAP, the Provent Device (no mask or machine required), as well as the noninvasive, in-office Pillar Procedure. The baby boomer generation has produced an increasingly active population, including a growing number of women in particular newly participating in sports, activities and exercise regimens geared toward staying youthful and vibrant. Common sense will tell you that with a jump in physical activity comes an escalating number of body parts that break down and need repair. In fact, the Agency for Healthcare Research and Quality reports that from 1997 through 2009, the rate for women ages 45â&#x20AC;&#x201C;64 jumped from 16 to 42 hospital

stays per 10,000 people following knee replacement surgery. Outpatient Surgical Recovery Suites, based out of Henderson, Nev., has created a unique out-of-hospital experience for patients who have undergone total hip and knee replacement surgery. Created by orthopedic surgeon Dr. Michael Crovetti to revolutionize the current standard DR. MICHAEL CROVETTI of outpatient recovery care, each of the OSRS facilities offers customized benefits such as elegant private VIP suites, 24-hour nursing, catered meals and personalized onsite physical therapy highlighted by extensive education and consultation.

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During those crucial days following surgery, the OSRS protocol is geared toward accelerating the patient’s recovery while reducing pain and increasing independence for a swift transition to their home. Taking a smart approach to health and wellness in conjunction with modern surgical advances can’t always prevent the wear and tear you put your body through.

One of the smartest things a woman can do for her overall wellness is to maintain a strong back and core. Research data reveals that female athletes actually are much more likely to suffer knee injuries than their male counterparts. Whether

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your joint pain involves the knee, spine, shoulder or other area of damaged cartilage, The Center for Regenerative Medicine in Miami, Fla., features non-surgical techniques including cell therapy aimed at helping restore normal function. “Stem cells are of great potential for patients who benefit from regenerative medicine,” says Dr. A.J. Farshchian, medical director for the Center. “For instance, sports injuries need an adequate blood supply and cellular migration for spontaneous healing. Stem cells are critically involved in this process. These cells allow the body to take advantage of the normal healing pathways at a greatly accelerated rate. During the healing process, the body rushes many cells and cell types to the injected area in order to accelerate the healing process. These cells perform many functions, including release of growth factors into the diseased or arthritic and injured sites, which promotes healing.” As the years pass, one of the smartest things a woman can do for her overall wellness is to maintain a strong back and core. Building a strong, flexible core can reduce the risk of injury significantly and relieve back tension and pain. In particular, yoga serves as an effective way to increase flexibility, muscle strength and tone by stimulating a full range of motion through various poses, and improving overall circulation. The American Osteopathic Association cites yoga as a reliever of chronic pain such as lowback pain, arthritis, headaches and carpal tunnel syndrome; it’s also been shown to help lower blood pressure and reduce insomnia. When conservative, nonsurgi-

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cal methods of treatment such as exercise are unable to relieve back pain and other spine conditions, innovative endoscopic spine surgery procedures like those available at Laser Spine Institute may provide a solution. Minimally invasive and requiring no hospital stay or lengthy recuperation, these techniques have proven effective in treating spinal stenosis, herniated discs, pinched nerves and arthritis of the spine. Consult with your physician on the best surgical option for you. For more conversation on both preventive and surgical methods, the Laser Spine Institute website features a number of ad-

facing women today. A world-class network such as Baylor is equipped to promote a system of preventive medicine through comprehensive health screenings geared to help women of all ages and stages of life achieve optimum health. With specialized lists tailored to women in their 20s through their 60s and beyond, the recommended self-tests and screen-

ing tests include scheduled checks of blood pressure/sugar, clinical breast exams and mammograms, heart exams, pap smear and pelvic exams, skin tests and cholesterol checks. Your doctor can help coordinate a testing schedule based on your family history or other risk factors, with the goal of uncovering health problems when they’re most treatable.

THE CENTER FOR REGENERATIVE MEDICINE A NON-SURGICAL TECHNIQUE TO FIGHT AGAINST ARTHRITIS AND SPORTS INJURIES

Baylor Health Care System offers women-specific screenings.

ditional treatment tips from other back and neck pain sufferers. With national health care expenditures exceeding $2.7 trillion in 2011 alone, the old adage, “Prevention is the best medicine,” makes perfect sense now more than ever. Hospital networks such as Baylor Health Care System provide an extensive array of services, physicians and medical centers dedicated to patient care, medical education, research and community service. Recognized as one of the nation’s “Top 100 Integrated Health Care Networks” by IMS Health, Baylor’s specialized women’s health services address the full range of obstetrical, gynecological, urogynecological, breast, hormonal and aging issues

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The Knee Diaries: SJ is a 60-year-old male with the chief complaint of knee pain who visited The Center for Regenerative Medicine over a year ago. He was diagnosed with bone-on-bone osteoarthritis of the left knee, causing much pain and discomfort; at that point he was told only a total knee replacement could help him. He is otherwise healthy. On exam he had point tenderness to the medial side of the left knee (medical lingo: inner side). An X-ray showed severe arthritis of the knee (X-ray on the left). Patient started receiving treatments at The Center for Regenerative Medicine. Today he is feeling better (X-ray on the right). This is how it works: The physician introduces Cell Therapy into damaged, arthritic cells by means of a precise injection. This process is followed by several other modalities, including Collateral Artery Flow Exercises (C.A.F.E.), in order to accelerate the process. Depending on tissue damage, severity of the condition and the size of the joint that needs to be injected, people usually need a series of 1 to 6 treatments to improve. There is usually no downtime, and people can go back to their usual activities or work immediately. The treatments can help most musculoskeletal problems such as low back pain, neck pain, knee pain, shoulder pain, whiplash, sciatica, tendinitis, sprain, strains, torn ligaments and cartilage damage. Located in Miami, Florida, The Center for Regenerative Medicine includes a team of professionals that are dedicated to improve your quality of life, paving the way to enhance the science of non-surgical orthopedic medicine. World champions, sports legends, professional and amateur athletes, dancers, and people with just plain pain and arthritis go to The Center for Regenerative Medicine for nonsurgical orthopedic care. Using the facility to improve their condition, thousands of successful cases have been treated over the past nine years.

For more information and to read more on “The Knee Diaries”, please visit www.arthritisusa.net or call (305) 866-8384, International: (305) 866-6995.

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HEALTH PROMOTIONAL SERIES

Play Again can help even the most elite athletes with joint flexibility.

FOCUS ON WOMEN’S HEALTH

ALPHA BRAIN™ Man, woman, weekend warrior or high-level athlete—anyone that competes or simply wants to raise their level of performance should consider healthy supplementation as a key part of their routine. One such developer of performance supplements is Austin, Tex.–based Onnit, which combines cutting-edge science with earthgrown nutrients to produce a line of products that promote a perfect balance of mind and body function. Onnit’s flagship supplement, Alpha BRAIN™, is a fully balanced nootropic containing a proprietary blend of nutrients integrated to optimize brain function. The result is laser focus, mental acuity and lucid dreams in abundance. ShroomTech™ Sport has been crafted as a supplement that can be taken every day, providing clean energy, competitionlevel ingredients and natural health benefits that improve oxygen utilization to eliminate fatigue. This unique combination of products is favored by several of Onnit’s well-rounded roster of female endorsers, a group that ranges from professional dancers and bodybuilders to mixed martial arts champions, models and stay-athome moms.

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ven for well-conditioned, world-class athletes, it’s inevitable—joint health will deteriorate with age and overuse. Play Again was designed to keep joints flexible and well-lubricated with a cutting-edge oral liquid formula containing hyaluronic acid, the main constituent of joint fluid. Monica Brant (monicabrant.com), 2013 WBFF World Champion Pro Figure, 2010 WBFF World Pro Figure Champion and first-place winner at the 1998 IFBB Fitness Olympia, has become a legend in women’s fitness through a balance of commitment to training, good nutrition and smart supplementation. “For me, Play Again fits perfectly with my entire balanced nutrition and supplementation routine,” she says. “I did not know a lot about hyaluronic acid prior to a few months back. As I studied and learned

more about Play Again, I became convinced that oral hyaluronic acid will continue to help me maintain and improve my total fitness commitment. I take it every day, and I know it is working for me.” Despite two prior knee surgeries, triathlete and endurance competitor Jackie Golison was able to compete in the Boston Marathon and the Mountains 2 Beach Marathon in 2013 just four weeks apart. Play Again provided an “amazing tool” that kept her in the game. “I knew Play Again was working—not just because of the phenomenal recovery I experienced with my knees,” she says. “Since I’ve made Play Again part of my routine, I’ve experienced no ankle problems. Of course, my knees were also way better, and my recovery time between races was phenomenal. From my perspective, Play Again is a much-needed preventative solution for triathletes.”

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“BUT I DON’T FEEL NORMAL!” Carol’s Story I always thought I had a thyroid problem. Ever since the first set of symptoms started revealing themselves, which began right after the birth of our third child, I knew something was off. Exhaustion began to slowly creep up on me until it finally consumed me. It was draining. I have never experienced anything quite like it. No matter how many naps I took or how long I slept, it was still there. At first I blamed the fact that I was raising three children and holding down a full time job…who wouldn’t be exhausted? Then the next phase of symptoms began to roll in. I was cold all the time! It would be August in Texas and I’d be wearing a jacket to work. My hair and eyebrows began to thin out. Oh, and the brain fog. I honestly thought my memory loss was the first sign that I had Alzheimer’s. Over coffee with a friend, something I was consuming way too much of, I discussed with her what was happening to me. She said that it sounded like a thyroid issue, something I had always thought. Naturally, I went to my doctor, explained my symptoms and told him that I thought I was hypothyroid. He ran some tests, took blood work and scheduled my recheck. Two weeks later he told me that my blood work was normal. “But I don’t feel normal,” I told him. “Are you sure those results are right?” His answer was “yes,” and he offered me a prescription for an antidepressant. I told him, “No way!” While online, I stumbled upon the Hotze Health & Wellness Center website. It felt like it was written for me. I discovered that they used an innovative approach in diagnosing and treating hypothyroidism. I scheduled my appointment and was blown away by their professionalism. They explained to me that my symptoms were very common in women in my age group. They discovered that I had an imbalance in my female hormones that adversely affected my body’s ability to use thyroid hormones. I was prescribed bio-identical progesterone, estrogen and natural thyroid medication.

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Within two months, my life was transformed. My energy was back. I can keep up with my kids, husband and job. My fading memory returned to normal and I was finally able to sleep soundly again. I got my life back! If this sounds like something you or someone you love has been experiencing, it’s not “all in your head” and you don’t have to just deal with it as a part of getting older.

SIGNS SIGN S & SYMPTOMS SYMPTOMS OF HYPOTH HYPOT HYROIDI YROIDIS SM • Low energy/ fatigue • Decreased libido • Difficulty losing weight • Headaches • Brain fog • Joint and muscle pain • Difficulty concentrating • Hair loss/thinning hair • Constipation

• Depressed moods • Elevated cholesterol • Tiredness after a full night’s sleep • Cold hands and feet • Low body temperature • Dry or pasty skin • Fluid retention • Recurrent infections

GET THE FACTS ON LOW THYROID. If you’re ready to take charge of your health and get the answers you’ve been looking for, order your free copy of Dr. Steven Hotze’s newest book, Hypothyroidism, Health & Happiness today!

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FRANCHISE PROMOTION

FOCUS ON FRANCHISES

Franchises BY AMANDA GLEASON

Ever toyed with the idea of opening a business? Maybe youâ&#x20AC;&#x2122;ve dreamed of being your own boss, but the fear of failure was overwhelming. Tens of thousands of Americans have left the comforts of the corporate world to embark on their entrepreneurial journey, and many will tell you those first steps are often the scariest. Luckily, franchising offers the opportunity to go into business for yourself, but not by yourself. And you just may be surprised how much support is out there for franchisees. Ready to get DOWN TO BUSINESS? OCTOBER 2013 SPIRIT

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JOIN MOSQUITO JOE TO HELP MAKE OUTSIDE FUN AGAIN. for • Demand eliminating outdoor pests is on the rise!

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Right at Home

ccording to BusinessNewsDaily, an online guide for startups and small businesses, about 48 percent of Americans dream of becoming an entrepreneur. But oftentimes, aspiring business owners may not have the know-how to start their own company from scratch. And that’s why franchising provides such a golden opportunity. Instead of embarking on your entrepreneurial endeavor alone, franchising takes some of the guesswork out of what could potentially be years of trial and error. As the International Franchise Association points out, taking this route increases your chances of success because you’re going into business with products and services that possibly already enjoy the benefits of brand-name recognition, allowing you to launch your business with a presold customer base that could ordinarily take years to establish. In addition, you’ll also be at an advantage since franchisors provide training, advertising, management support, ongoing supervision, and increased spending power—all resources you may not have been afforded had you started from ground zero. Before plunging in, however, it’s important to reflect on what exactly you hope to accomplish. “Before doing anything else, define your compelling

What’s something nearly half of Americans have in common? The desire to own their own business. reason for your desire to own a business,” recommends Eric Little, senior vice president of franchise development for Right at Home, an in-home senior care company with more than 350 locations around the world. “What are you trying to achieve with your life—not just in business—and how will owning a franchise help you get there? For Right at Home franchisees, the most common theme we hear is that people want to do something that has significance—something that helps others.” Once you’ve identified some key industries you’re interested in, it’s time to analyze the strengths of the organizations. Ideal franchisors should be demonstrating growth and profit from year to year. Take a look at the Franchisor’s Disclosure Document, or FDD, which will give insight into

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“Right at Home has exceeded our expectations on so many levels, including financially. We recently picked up a second territory.”

HIT A HOME RUN

with a Business that Covers all the Bases

It’s time to play in the major leagues and become a million-dollar hitter. But you need to be on the right team – Right at Home®, where the average franchisee topline revenue per office is over $1,065,593.1‡

advantage of a proven franchise that provided a road map to success,” Tom said. “Mistakes are costly, and Right at Home doesn’t let you make someone else’s mistake twice.”

Self-proclaimed serial entrepreneurs Tom and Jennifer Bollum joined the Right at Home franchise team because they wanted to make a difference.

Statistically, the Right at Home team offers the home field advantage, with decades of healthcare experience, over 300 operating franchise locations in six countries, and a 12.7% year-over-year revenue increase record, even during a recession.3‡

“Our last venture was helping to build a company that did extremely well financially,” Tom said. “but at the end of the day, did we improve lives?” After painstakingly researching the competitive senior home care market, the Bollums found that a Right at Home franchise was the winningest franchise team with a long-time record of upward mobility. In fact, franchisees yield an average gross margin of 37%.2‡ “Hands down, Right at Home came out on top. We wanted to take

“Right at Home has exceeded our expectations on so many levels, including financially,” Tom said. “We recently picked up a second territory.” Jennifer said, “When we hire our in-home care professionals, we ask ourselves, ‘Would we want this person taking care of our parents?’ If that answer isn’t a resounding yes, then it’s a no go.”

And more and more people are needed to cover this lucrative, underserved market. One out of every eight Americans is 65 and older and has more than a 70% chance of needing help with daily activities, such as assistance with mobility, health monitoring, dressing, and transportation. By 2030, that number will increase to one out of every five.4 “Right at Home has the franchisees’ best interest at heart, so we can have our clients’ in ours,” Jennifer said. “These clients we help...they are our friends...our family.” If you want to make a major league difference in other people’s lives as well as your own, it’s time to hit a home run with a Right at Home franchise. No healthcare experience is necessary.

FOR INFORMATION ABOUT BECOMING A RIGHT AT HOME FRANCHISEE, CALL 1-877-697-7537 or visit us online at: www.chooserightathome.com

Right At Home, Inc. 6464 Center Street Ste 150, Omaha, NE 68106. MN# F-4053 This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only. ‡ There is no assurance that your Franchised Business will do as well as those Offices referenced above. Actual results vary from business to business. 1 Net Billings in 2012 for 205 Offices open one year or more as of December 31, 2012. 79 or 39% of these Offices attained or surpassed the represented level of financial performance. 2 Average Gross Margin in 2012 of all 205 Offices open one year or more as of December 31, 2012. 79 or 39% of these Offices attained or surpassed the represented level of financial performance. 3 Based on Average Net Billings Percent Increase from 2011 to 2012 of 205 Offices open one year or more as of December 31, 2012. 4 Source U.S. Department of Health and Human Services

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FRANCHISE PROMOTION

the inner workings of the company, including its Item 19, an optional earnings disclosure. As you explore your options, pay close attention to industries that are on the upswing, such as senior care, as these will be in high demand in the decades to come. According to the U.S. Administration on Aging, 19 percent of the population will be 65 or older by 2030, creating an increased need for in-home care providers. This demand is being met by companies like Right at Home, whose services range from cooking and light housekeeping to home care for cancer recovery. Seniors Helping Seniors, another in-home care provider, takes a different approach by matching seniors who want to provide help with other seniors seeking help. The concept stems from the idea that seniors can help each other age better and that those who give and those who receive benefit equally. “Our franchises are a way for people with big hearts who

WHAT SHOULD I ASK THE FRANCHISOR? • What is the success rate of existing franchises? • How many franchises are expected to be added each year, and where will they be located? • What are the traffic counts required to support a franchise? • Besides the initial investment, what are the continued financial costs? • What type of consumer advertising does the company recommend? • How often does the field staff visit a franchisee’s location? • Will the franchisor finance any of the costs? • What type of consumer research has the franchisor conducted? • What percentage of sales is recommended for advertising?

Courtesy of International Franchise Association

enjoy helping others and giving back to their communities to do good and make money by providing a valuable and rapidly growing service,” says Kiran Yocom, co-founder of Seniors Helping Seniors. Franchise partners often see ongoing, repeat business due to their broad range of services and the caring manner in which their people operate. “Our providers and our receivers actually become friends because they can relate to each other,” Yocom says. “When our franchise partners lay their heads on their pil-

lows at night, they can feel very good about their day.” And when you feel good about what you do, it seems the money follows. Take, for example, Home Care Assistance, another leader in senior home care. According to Jack Johnson, vice president of franchising for Home Care Assistance, the average Home Care Assistance location achieves about $1.2 million in revenue by the third year in operation. But that’s not the only industry on the rise. According to the U.S. Census

C or por a t e warriors turn en t r e p r e ne urs With the birth of their daughter, Bill and Marina Schmidt – corporate warriors, each with established careers – began to question their work-life balance. Marina was traveling the country as an HR executive, and Bill was working as an engineer. They wanted to spend more time with their daughter and enjoy more flexibility. In March 2008, the Schmidts opened their Kiddie Academy franchise in the greater Tampa area. “We love having our own business,” says Marina. “We realized, why work hard and make money for others? Why don’t we just do it for ourselves? And it’s worked out well.” The couple’s passion for the business has enabled them to achieve their personal, professional and financial goals.

Bill and Marina Schmidt

Considering a career change? Contact us. www.kiddieacademy.com 800-554-3343

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FRANCHISE PROMOTION

Kiddie Academy

Bureau, some 32.7 million children in 2011 were in a regular child care arrangement while their parents worked or pursued other activities outside the home. This creates a demand for learning centers like Kiddie Academy, a child care facility with 114 locations spread across 22 states, with more in the works. “Child care is a thriving industry with unmet demand,” says Greg Helwig, president of Kiddie Academy. “The industry is steadily growing thanks to several factors, including more working parents, a stronger emphasis on education, and a greater awareness of the importance of early childhood development.” Tailored to suit every stage of child development, from infancy through age 12, the proprietary curriculum followed at Kiddie Academy includes everything from music lessons to foreign language classes to character development. Also important to keep in mind are industries where there is a constant need for the product or service. Mosquito Joe, which provides outdoor pest control, began franchising in late 2012 and shows no signs of slowing down. “Fortunately for our business, mosquito populations are thriving, and mosquitoes aren’t going anywhere,” says Angela Zerda, director of marketing for Mosquito Joe. The company also offers discounts to veterans, a trend Zerda acknowledges is on the rise. “The drive and dedication it takes to run a business comes quite naturally for veterans,” she says.

Another year is almost over. Stop putting your dreams aside to make someone else rich.

Our pilot offic e had $760,000 in revenue in one; now 10 year ye later, it bills ars over $1,000,000 per month!

Make a positive change; consider becoming a Home Care Assistance

franchise owner.

Home Care Assistance is the premier provider of in-home care for seniors. Headquartered in the Silicon Valley, we are the fastest growing, most innovative company in the exploding senior care market. Our mission is to change the way the world ages by enabling seniors to live happy and healthy lives at home. Not only are we changing the lives of seniors for the better, but we are also changing the lives of entrepreneurs like you for the better; just ask our happy franchise owners from across the United States. Every day, 4000 Americans turn 85. Of those, 70% will need daily care for an average of 3 years. It only takes 20 clients to operate a million dollar business. So what are you waiting for? Now is the time to seize this golden opportunity. We still have select territories available for you to make your mark. Just consider that: • *The average Home Care Assistance location earned $1,198,892 in annual revenue by year three • Our $12M pilot office has grown at least 25% every year over the past 5 years • The market for home care will double in the next 5 years Visit www.luvhca.com and take the first step toward rewarding, lucrative business ownership. Complete our online application to receive complimentary information and speak to our franchising team.

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Home Care Assistance - Changing the way the world ages!

This advertisement is not an offering; an offering can only be made by a prospectus filed with the referenced state, which filing does not constitute approval. *See our Item 19 for more information.

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FRANCHISE PROMOTION

As you can see, franchising opportunities extend far beyond fast-food restaurants, which may be what springs to mind first. It’s imperative to find what you’re passionate about, and for many people, that passion lies with their pets. According to CNN.com, Americans are expected to spend an estimated $55.5 billion on their pets in 2013, so it’s easy to see why companies like Camp Bow Wow are striking gold. Originally opened in 2000, the doggie day care company started franchising in 2003 and has since grown to more than 100 locations across North America. “We’re seeing an increase in franchisees looking to retire from their C-level positions and own a business they’re passionate about,” says Dacia Henshaw, senior director of business development at Camp Bow Wow. “The thought of going to work in a Camp Bow Wow polo and jeans with your dog versus wearing a business suit is quite appealing!”

Several companies allow people to take IRA money and roll it into a business without any initial taxes or penalties. But the benefits extend much deeper than that. Through partnerships with local animal shelters and rescue groups, Camp Bow Wow franchisees help to foster dogs. To date, franchisees have helped find homes for more than 10,000 dogs. Once you’ve decided franchising is right for you, it’s natural for fear to set in. “If you’re living life to your fullest, you’re challenging yourself every day,” Home Care Assistance’s Johnson says. “Embrace the change, take a chance, and try and create something for yourself.” Another fear that may creep up is the money required up front. “You don’t have to invest millions to make good money,” says Eric Little. “Right

at Home franchisees typically invest about $125,000 to get their businesses launched. Don’t spend more to start a business just because you can afford to.” Little recommends considering all your options when deciding how to best finance your business, including your old 401(k) or IRA. “There are several companies that offer a service that allows people to take IRA money and roll it into a business without any initial taxes or penalties. The candidate can use their entire IRA or just a portion of it and combine it with other types of financing as well. Because it’s the franchisee’s money, there’s no bank approval process, and the whole procedure

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FRANCHISE PROMOTION

Home Care Assistance

usually takes just a few weeks.” After launching your business, franchisees may be surprised how much support they receive from franchisors. For example, Home Care Assistance

provides a 52-week training program for franchisees that spells out the details of what to do each week during that first year in business. “We want to make this as easy as possible for

franchisees,” says Johnson. And while there are no profit guarantees, there are options that may make the uncertain times more bearable. For example, Johnson points out a trend emerging in the franchising industry: The majority of people are launching franchises as a type of family business rather than going into it alone. “Whether it’s a husband and wife, father and son—this is becoming an adventure families can do together,” says Johnson. “It’s not as easy as it used to be to come right out of college and get a job, so in many cases, parents want to open a franchise for their kids. With Home Care Assistance, you’re helping seniors stay in the comfort of their own homes. It’s families helping families to lead the happiest, healthiest lives possible.” When you look it like that, it gives franchising a new angle: Making the leap to owning your own business can be both exciting and meaningful—and isn’t that what we’re all after anyway?

We’re looking for a few ordinary people with extraordinary hearts. Are you ready for a positive change? Join our unique franchise community that believes in The Power of Love® and has an equally strong focus on the bottom line. Receive substantial financial and emotional rewards. • Help seniors live independently in their own homes by matching them with other loving, caring, compassionate seniors • Provide non-medical services such as light housekeeping, grocery shopping, companion care and more • Serve one of the fastest growing markets – the Boomers and their parents • Easy startup backed by our marketing expertise and management support • Be part of our strong community of like-minded social entrepreneurs

Join our unique franchise partnership. Do good and make money.® E-mail us today! opportunities@seniorshelpingseniors.com www.seniorshelpingseniors.com ©2011 Seniors Helping Seniors. Each office is independently owned and operated. All trademarks are registered trademarks of Corporate Mutual Resources Inc.

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Calendar

Looking Ahead Mark your calendar for these fun-filled events held across the country in October and November. JUN

TUNE TIME

Saxophonist Charles Lloyd gets wailing at Seattle’s Earshot Jazz Festival.

PHOTOGRAPHY BY DOROTHY DARR (CHARLES LLOYD), PHOTO COURTESY OF BREEDERS’ CUP (JOCKEYS)

AND THEY’RE OFF!

November gets a swift start at the Breeders’ Cup World Championships in L.A.

SEATTLE

AUG OCT

Earshot Jazz Festival

“Jazz is there and gone,” says Grammy-nominated piano legend Keith Jarrett. “It happens. You have to be present for it. That simple.” For those who live by the downbeat and the grace notes of jazz, there’s no better place to lay down roots than at Seattle’s 25th annual Earshot Jazz Festival, running through November 17. Celebrating its silver anniversary with more than 60 distinctive concerts and events in venues all around the Emerald City, the musical extravaganza includes a can’t-miss set from Jarrett and his powerhouse group (Gary Peacock and Jack DeJohnette round out his trio). Jazz greats like Manhattan Transfer, Brad Mehldau, John Scofield, The Bad Plus, sax legend Charles Lloyd, and guitar

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OCTOBER 2013 SPIRIT

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virtuoso Bill Frisell will also take the stage. True aficionados will thrill at the imports on hand, including units from Armenia, Brazil, Norway, and Cuba, and at the opportunity to catch rising stars from local high schools and colleges. Like Jarrett says, you have to be present for it. That simple. From $12; earshot.org GULF SHORES, ALABAMA

OCT

Annual National Shrimp Festival

If we didn’t know it before Forrest Gump, we certainly do now: Shrimp is the fruit of the sea. It’s also the star attraction at the 42nd annual National Shrimp Festival in Gulf Shores, Alabama, where Highway 59 meets the Gulf. Billed as “Alabama’s Original Beach Party,” this four-day family affair puts shrimp and its myriad preparations front and center. As Bubba told Forrest, you can barbecue it, boil it, broil it, bake it, and sauté it—and more than 50 local and regional chefs and vendors will be doing just that, offering up 200-plus pounds of elegantly prepared delectables each day. If you want to work off all those seafood calories, then join the festival’s 5K or 10K races, boogie to the 12 hours of daily live music (featuring blues, Motown, Southern rock, jazz, zydeco, and more), stroll the boardwalk, peruse the arts and crafts booths, or play some Frisbee on the sugar-white sandy beaches of the Gulf of Mexico. Little ones will enjoy sand-sculpture contests, face painting, karaoke, and shrimp snacks. So what are you waiting for? Run, Forrest, run! Free; myshrimpfest.com NASHVILLE, TENNESSEE

OCT

Southern Festival of Books

“Any language where the unassuming word fly signifies an annoying insect, a means of

9/9/13 11:09 AM

Calendar travel, and a critical part of a gentleman’s apparel,” wrote humorist Bill Bryson in his 1990 tome, The Mother Tongue, “is clearly asking to be mangled.” Thank goodness then for the instruction and delightfulness found at literary events like the 25th annual Southern Festival of Books, where Bryson will be a headlining author, joining the likes of Chuck Palahniuk (Fight Club), Meg Wolitzer (The Interestings), Kevin Henkes (The Year of Billy Miller), Ayana Mathis (The Twelve Tribes of Hattie), Jon Meacham (Thomas Jefferson: The Art of Power), and hundreds of other best-selling and award-winning authors for three days of talks, readings, signings, and more. One of the largest and most admired book festivals in the country, this one launches at Legislative Plaza (on the steps of the Tennessee State Capitol) and includes a dedicated children’s stage with character appearances and storytelling, as well as live music for the older set and a wide array of local food truck favorites to keep up your page-turning energy. Bookworms unite! Free; humanitiestennessee.org WAREHAM, MASSACHUSETTS

OCT

Cranberry Harvest Celebration

A staple of every Thanksgiving dinner table and, of course, your Sex and the City cosmo, the vaccinium oxycoccus— or, uh, cranberry—takes center stage at the 10th annual Cranberry Harvest Celebration in Wareham, Massachusetts, about an hour south of Boston. Purported to be a “superfruit” because of its high nutritional content and antioxidant qualities, the tart and bitter cranberry grows in bogs in the cool New England climes and has been farmed in Massachusetts for more than 150 years. This two-day, family-friendly festival,

named one of the American Bus Association’s Top 100 Events of 2013, attracts 30,000 guests and offers up cranberry bog tours, helicopter and pony rides, free children’s games and activities, a food court, live music, and expert cooking demonstrations. Cranberry-chocolate focaccia, anyone? $10, $5 for seniors, children 6 and under free; cranberryharvest.org

ORLANDO, FLORIDA

OCT

Walt Disney World Swan and Dolphin Food & Wine Classic

With a distinguished culinary and beverage team, more than 70 certified sommeliers, 1,400 wine selections, and 17 restaurants (including celebrity chef Todd English’s Bluezoo) and lounges, the Swan and Dolphin Resort at

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Walt Disney World is nirvana for connoisseurs of fine cuisine and heady drinks—and it’s where they’ll flock for the resort’s fourth annual Food & Wine Classic. The two-day, outdoor festival features live music, food and wine tastings, and a wide range of seminars led by resort chefs and certified beverage experts. Not sure what to pour with your bird’s nest soup or golden tigerfish? No problem. The pros are here to guide you, with entertaining presentations on drink origins, pairings, and generous tastes of wine, champagne, beer, and sake. Chef English, nationally renowned for his restaurants and cookbooks, will serve guests delicious, signature dishes such as braised beef short ribs and pan-seared shrimp and grits. Mouth watering yet? From $43; swandolphinfoodand wineclassic.com

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WASHINGTON, D.C.

OCT

Washington International Horse Show

If you’ve ever had a hankering to witness a horse not named Pegasus leap a 7.5foot wall, then the 55th annual Washington International Horse Show’s heart-stopping Puissance High Jump contest, held Friday night of this six-day event, is for you. Saturday night, the nation’s premier indoor metropolitan equestrian event offers up worldclass riders, including some Olympic champions, vying for a $125,000 purse and qualifying for next April’s World Cup. More than 500 horses and riders from America and around the world descend upon the nation’s capital for this family-friendly celebration of all things equine, featuring special exhibitions, boutique shopping, educational and community events, and more. Those with little ponies—that is, kiddies—will want to gallop to Thursday’s Barn

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Calendar Night celebration (featuring a costume contest and appearances by event mascot Flat Major) and Saturday’s Kids’ Day festivities. Those who trot alone will find fine wines and good eats available to nourish their amazement. Starting at $15, children 12 and under free; wihs.org CHICAGO

OCT

with more than 50 world-class musical acts, 60 chefs and restaurants, special performances by Cirque du Soleil, and 25-plus keynote addresses from luminaries and notables spread out over four stages and 15 city blocks—is here to prove there’s more than one desert showstopper in the nation. Main-stage performances from Sin City natives The Killers,

Chicago International Children’s Film Festival

If you’re cross-eyed from the endless loop of Wreck-It Ralph spinning on your home entertainment center, offer your youngsters some big-screen adventures at the 30th annual Chicago International Children’s Film Festival, the largest event of its kind in North America. Showcasing the best in culturally diverse, value-affirming new cinema for children and youth, as well as entertaining educational programs for teachers, parents, and caregivers, CICFF unspools more than 200 films from 40 countries and offers acting workshops, stopmotion animation seminars, and Q-and-A sessions and meet and greets with filmmakers like Mark Shapiro (ParaNorman, Coraline) and the creative team behind Wallace & Gromit and Flushed Away. Whether you’re looking for a field trip, a family outing, or a quiet afternoon with the kids, CICFF offers 10 days of “reel” fun at venues throughout Chicago, including Facets Multi-Media, Music Box Theatre, and the Reva and David Logan Center for the Arts. Find the full schedule on the event’s website. From $9, $6 for children 16 and under; cicff.org

An autumn escape you’ll fall for.

Awesome

Life is Beautiful Festival

While the Coachella desert owns the California festival scene, Downtown Las Vegas’ Life is Beautiful Festival—

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LAS VEGAS

OCT

along with Kings of Leon, Beck, Imagine Dragons, and Vampire Weekend, will have toes tapping, while dozens of the country’s top chefs will offer up food demonstrations, intimate meals, a beer, wine, and spirits garden, and a massive, Moroccan-style bazaar with good eats in a variety of styles and traditions. Street art, installations, murals, performance art, and

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9/4/13 5:08 PM

Calendar

FORT LAUDERDALE, FLORIDA

OCT

Fort Lauderdale International Boat Show

“Money can’t buy you happiness,” Van Halen frontman David Lee Roth once opined, “but it can buy you a yacht big enough to pull up right alongside it.” Whether you’re looking to buy or simply browsing, the 54th annual Fort Lauderdale International Boat Show, anchored by more than $3 billion worth of boats and marine products, is your clearest port. Every year, hundreds of thousands of guests from around the globe descend upon the Yachting Capital of the World to enjoy this family-friendly, nautical event, the largest of its kind in the world. The five-day boat show features an astounding number of luxurious

superyachts (up to 300 feet in length), an elaborate fireworks show, youth fishing clinics on Saturday and Sunday, hundreds of marine vendors, live musical entertainment on floating cocktail barges, and a tasty International Food Garden, as well as education stations where you can learn the basics of sportfishing or long-range cruising. And if you want to go for a quick dip, Ft. Lauderdale’s Blue Wave beaches are just a few steps away. $22, $7 for children 6–15; showmanagement.com

YACHT NOW Boatloads of fun await water enthusiasts in Fort Lauderdale, Florida.

LOS ANGELES

NOV

Breeders’ Cup World Championships

With $27 million in purses and awards, the 30th Breeders’ Cup World Championships, held at legendary Santa Anita Park, is one of the richest events in its class, and it’s also an opportunity to enjoy high fashion, great parties, and glorious equine specimens. Consisting of 14 championship races, the world’s most prestigious thoroughbred event annually attracts the best horses (and jockeys) from around the globe—and also a generous helping of A-list celebrities. Santa Anita, the iconic site of Seabiscuit’s last race and Zenyatta’s 2009 Classic triumph, knows how to host this high-end shindig, having done so six times previously: with abundant food, beverage, and entertainment. Nearly 90,000 people are expected to attend, which should make for some hefty wagering. Will it be Pal-

PHOTOGRAPHY © FOREST JOHNSON

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ace Malice, Cross Traffic, Game On Dude, Mucho Macho Man, or a dark horse contender? Place your bets. From $10; breederscup.com CAMBRIDGE, OHIO

NOV

Dickens Victorian Village

Charles Dickens once said, “I will honor Christmas in my heart and try to keep it all the year.” While Dickens Victorian Village, a charming holiday tourist destination in the Midwest, doesn’t go year-round, it will have you decking the halls and craving figgy pudding for 10 festive weeks. The closest you’ll come to time traveling is visiting historic downtown Cambridge, Ohio, 80 miles east of Columbus, which, each holiday season, is transformed into an Old London, Dickensthemed wonderland, composed of 186 life-size, handmade mannequins in breathtaking scenes from the great author’s canon. It’s like stepping into a storybook to bear witness to Bob Cratchit and Tiny Tim from A Christmas Carol, a town crier, groups of carolers, a bucket brigade, lamplighters, school children, street peddlers, and Father Christmas, all posed in active scenes that appear frozen in time. This months-long celebration features many special events, including a chocolate walk, carriage rides, a holiday dance, a light-studded parade with a visit from St. Nick, as well as a romantic couples’ weekend, a special screening of It’s A Wonderful Life, and a Sherlock Holmes–inspired murder mystery. All we want for Christmas is world peace—and to visit here. Free; dickensvictorianvillage.com

NEW BRAUNFELS, TEXAS

NOV

Wurstfest

A sausage fest is not necessarily a good thing, but in Texas if sprechen sie “fun,” then Wurstfest—a celebration of New

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costumes, plus great food, cold beer, live entertainment on multiple stages, and one of the largest beer bottle collections in the world (that’s 17,000 bottles, if you’re wondering) are among the highlights at this 10-day affair. So put on your finest tracht or dirndl, polish your favorite stein, and get down to the Wurstfest Grounds in Landa Park. You’ll be saying danke all the way home. $8, children 12 and under free; wurstfest.com NEW YORK CITY

NOV

New York Comedy Festival

Comedy may not be pretty, as Steve Martin once posited, but at the 10th annual New York Comedy Festival, presented in association with Comedy Central, it sure is starstudded. Featuring a lineup that includes Bill Maher, Amy Schumer, Larry David, Kathy Griffin, and Anthony Jeselnik, the storied, six-day laughfest will bring guffaws to all the boroughs of the Big Apple, offering up spotlight sets in a variety of venues. Carolines on Broadway will host the audience favorite “Comics to Watch” competition with the nation’s best upand-comers, while The Theater at Madison Square Garden offers its stage to prove laughter is the best medicine at “Stand-Up For Heroes,” benefitting injured service members, veterans, and their families. (Last year’s “Heroes” bill included Robin Williams, Bruce Springsteen, and John Mayer.) Additional comics and performers will be announced soon on the event’s website. From $10; nycomedyfestival.com SAN FRANCISCO

NOV

With its exquisite California/Mediterranean menu, industrial chic setting in the Mission District, indoor fire-

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F1_calendar_SP.indd 132 ALLIED INTEGRATED MARKETING

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Calendar side seating, and covered outdoor garden area where foreign and independent films are screened on a large wall, Foreign Cinema restaurant is a gem of the San Francisco dining scene. Stars at Foreign Cinema, a one-night, all-star evening of friends and culinary luminaries—including chefs/owners Gayle Pirie and John Clark; Emily Luchetti,

executive pastry chef of Waterbar and Farallon; and Wendy Brucker of Rivoli and Corso—promises a delicious and sensual experience for discerning palates. Teaming up with legendary food authority Jeremiah Tower, Stars at Foreign Cinema is a benefit for the James Beard Foundation, but the real beneficiaries will be the guests who enjoy a stunning, collabora-

EASTON, MARYLAND

Your weekend adventure.

NOV

Waterfowl Festival

As it turns out, geese are quite the chatterboxes, reportedly boasting a language that includes more than 20 sounds. A highlight of the 43rd annual Waterfowl Festival in historic downtown Easton is the World Championship Goose Calling Contest, where contestants, including two-time champ Robbie Iverson, will embrace the vocabulary of geese in their natural habitat for a hefty prize and bragging rights. More than that, this Eastern Shore tradition, which attracts nearly 20,000 visitors over three days, pays homage to the annual migration of geese through the Atlantic Flyway and supports wildlife and habitat conservation with an array of family-friendly events. Enjoy a lavish Premiere Night celebration at Tidewater Inn, featuring live music, an open bar, a buffet, and an exclusive, live auction of sporting memorabilia. Or enjoy the plein air maritime artwork of featured artist Richard Christian, who provided the inspiration for this year’s poster. Stop by the tasting pavilion on Harrison Street for a quick craft brew refreshment, then return to the water’s edge to witness the soaring migration. The only thing we want to know is, how do you say “good time” in goose? $12; waterfowlfestival.org

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tive à la carte menu of steak tartare, opulent caviar and blini, tea-smoked duck breast and chanterelles, oysters on the half shell, and special vintage champagnes. A Royal Affair, the critically acclaimed 2012 costume drama starring Hannibal’s Mads Mikkelsen, will screen that evening, making for a perfect date night. Reservations are highly recommended. Various prices; foreigncinema.com

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Fun!

Up the Ante STYLING BY ROBIN FINLAY

What’s the best way to control pests? Go green! This fourlegged feeder keeps it clean, and he’ll only cost you a buck. BY J O H N M O N T RO L L

PHOTOGRAPHY BY ADAM VOORHES

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Fun!

STEP 1 Fold and unfold along the horizontal guide.

STEP 5 Valley-fold along the vertical guide.

STEP 2 Fold and unfold along the dashed guide.

STEP 6 Unfold to match the image in Step 7.

STEP 3 Valley-fold along the vertical guide. Turn over.

STEP 7 Mountain-fold and valley-fold along the dashed guides.

STEP 4 Valley-fold along the dashed guide. Rotate to match the image in Step 5.

STEP 8 Unfold.

Above the Fold

Here’s a list of the guides and definitions you’ll need to know for this origami lesson. Now get folding! FOLD DIRECTION Bend paper this way.

VALLEY-FOLD Make a crevice.

FOLD AND UNFOLD This sets a crease you’ll use later.

MOUNTAIN-FOLD Form a peak.

CRIMP-FOLD Fold paper over itself, like an accordion. REVERSE-FOLD Fold so the indicated part of the bill is inverted.

SQUASH-FOLD Push two corners together until "squashed."

138 SPIRIT OCTOBER 2013

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Fun!

Crimpfolds

STEP 9 Crimp-fold along the dashed guides.

STEP 10 Turn over.

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STEP 11 Fold and unfold along the dashed guides.

Squashfolds

STEP 12 Squash-fold as shown.

STEP 13 Valley-fold along the dashed guides.

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SHAGS Spirit Magazine.indd 1 F2_origami_anteater_AG.indd 140

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Fun! Below the Fold About the Expert Montroll is the author of several origami books, including Dollar Bill Origami, Dollar Origami Treasures, Easy Dollar Bill Origami, and the Fun Dollar Origami app for iOS.

STEP 14 Fold and unfold along the dashed guides.

STEP 15 Valley-fold along the horizontal guide.

STEP 16 Valley-fold the top layer. Repeat behind.

STEP 17 Fold along the guides as shown. Repeat behind.

Reversefold

STEP 18 Reverse-fold along the guide.

F1_origami_anteater_SP.indd 142

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Squashfolds

Crimpfold

STEP 19 Squash-fold and repeat behind. Crimp-fold to form the tail. Repeat behind.

Reversefold

STEP 20 Slide the ear forward and repeat behind. Reverse-fold along the guide.

Squashfolds

STEP 21 Valley-fold along the guide to form the ear and repeat behind. Squash-fold along the guide and repeat behind.

Reversefolds

STEP 22 Reverse-fold along the guides at the tail and back feet. Outside reverse-fold along the guide at the front feet. Squeeze together along the guide at the nose.

STEP 23 Congrats! You just mastered this toothless mammal.

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Fun!

Happy Halloween BY B R EN DA N EM M E T T Q U I G L E Y 1

Across

1 ____ Ness Monster 5 Victorian 9 Milk purchase 14 Melville tale 15 ____ avis 16 City-related 17 Certain protest 18 Arabian sultanate 19 Oafish 20 They’re impos-

sible to blow out on birthday cakes 23 Feel awful 24 Bomb’s opposite 25 Hush-hush org. 28 Prince of the City actor 32 Mayonnaise container 34 MasterCard rival 35 Eastwood’s Rawhide role 36 Sensory input 38 Like some towelettes 41 Cairo’s river 42 Runs with long strides 44 Fought 46 Slugger Mel 47 “How many months have 28 days?” e.g. 51 Short time 52 ____ Gang 53 Skip preceder 54 1980 Pat Benatar hit

Hit high into the air 2 Bradley or Sharif 3 Mozart’s ____ fan tutte 4 Stolen vehicle 1

Down

Announce formally 6 “____ Lama Ding Dong” 7 Farsi-speaking land 8 India’s Mohandas 9 Without making a sound 10 Vases 11 Half a sawbuck 12 Grammy category 13 HBO alternative 21 Ukraine’s capital 22 Rapper ____ Kim 25 Land 26 Refine, as metal 5

one-liner 63 About to happen 64 Genesis skipper 65 Kind of concerto 66 Spur (on) 67 Columnist Bombeck 68 Go in 69 Hotfooted it 70 Half: Prefix

60 Unrehearsed

A puzzle for starters. Answers on page 152

Easy Crossword

27 Liability’s

opposite 28 Start of two Henry Miller titles 29 General in Chinese restaurants 30 Give up 31 Actor Somerhalder of TV’s The Vampire Diaries 32 Blows 33 Like a lot 37 Kind of center 39 Family nickname 40 On a short leash 43 Toffee candy 45 Stylish gown 48 “____ pasa?”

49 Father of the

Titans

50 Conjectures 54 Scrabble game

piece

55 Maryland athlete,

for short

56 Old sorcerer 57 Green Al 58 Mad Men star Jon 59 Bangkok native 60 Forum greeting 61 Hullabaloo 62 Kit and caboodle

146 SPIRIT OCTOBER 2013

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Fun!

Time Shift BY B R EN DA N E M M E T T Q U I G L E Y 1

Hard Crossword A puzzle for experts. Answers on page 152

Across

Last episode in a Monday–Friday miniseries 6 Finishing school enrollees 11 Money dispenser: Abbr. 14 Ring setting 15 Online currency 16 Hindi “mister” 1

Ultraconservative yet middle-ofthe-road? 20 Puerile 21 Tramp Vladimir in Waiting for Godot 22 Outstanding 26 Buffy the Vampire Slayer creator 28 Fire on a cliff? 31 Singleness 32 “From ____ shining ...” 33 Some washers and dryers 34 Radio ____ (popular wagon) 17

36 Clark’s Mogambo

co-star 39 It could really grab you 41 Blackboard backing 43 Ecological concern of those with beachfront property on the West Coast? 48 Third of three black keys 49 Show a thing or two 50 Certain claim 51 Laker Pau 53 Manhattanite? 60 Base leader, briefly

61 1970s sitcom hit 62 Notorious skater

Harding

63 NFL breaks 64 Auto racer Al 65 Rap

Down 1

2 3 4 5

Campaign contributor, briefly Contemporary art Nickelodeon pooch Major downer? Publication that coined the word “sitcom” Trattoria dessert options

Wallpaper feature? 8 Ruth’s Chris order 9 Mil. craft 10 “Mum’s the word!” 11 “Same here” 12 To crush underfoot 13 Table-hopping, e.g. 18 King’s guest in Siam 19 “____ Billie Joe” (Bobbie Gentry song) 22 Overly confident 23 Crackerjack 24 Film director Buñuel 25 It accrues in a savings acct. 26 Become tattered 27 ____ trick 29 Record-breaking boy band 30 TV’s ____ Haw 34 Cook the other side of 35 ____ cit. 36 Brunei locale 37 Fresh air provider in a yacht’s cabin 38 Pro Bowl tight end Crumpler 39 Luis of the Red Sox 40 Where Eth. is 41 Strive to equal 42 Basic beginning 43 Superlatively colorless 44 Pungent Italian cheese 45 Places for a bust 46 Not as weighty 47 Adored rock star, e.g. 51 Black wildebeests 52 Lieutenant 54 Creature on an Australian 50-cent coin 55 Participated in a 10K 56 When repeated, lolcats’ eating noise 57 Org. for leading donkeys 58 Potato peeper? 59 Singer Carly ____ Jepsen 7

148 SPIRIT OCTOBER 2013

F1_Fun_SP.indd 148

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T:7.5” S:7”

SOMETHING FOR YOUR TASTE BUDS

S:10”

NOW THE ROAD TO A BOWL GAME IS...DELICIOUS. Order any combo at Wendy’s® for a chance to win The Ultimate College Football Sweepstakes, including a trip for 4 on Southwest Airlines® to the college bowl game of your choice. Everyone who enters gets $10 off their next Southwest Airlines® flight!* NO PURCH NEC. 50 US (OR DC), 18+. VOID WHERE PROHIB. Ends 11/24/13. For Rules, prizes, odds, free method of obtaining a Code (beg. 9/28/13), and all details, visit www.wendys.com/football. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. *$10 discount off the total amount of Southwest Airlines� roundtrip Wanna Get Away Fare purchase before taxes and fees. Purchase must be made between October 7, 2013 and January 7, 2014 for travel October 14, 2013 through February 28, 2014. Travel must be purchased at least 7 days in advance. Promotion code is not combinable with other promotion codes. Blackout dates and other restrictions apply. Visit www.southwest.com/wendys for complete terms and conditions. The Wendy’s name, design, logo and Wendy’s High School Heisman and design are trademarks of Oldemark LLC and are licensed to Wendy’s International, Inc. The Heisman Memorial Trophy, Heisman name and Heisman Trophy figure are registered trademarks of the Heisman Trophy Trust, used with permission. “Coca-Cola” is a registered trademark of The Coca-Cola Company. ©2013 Oldemark LLC † Grand Prize includes a gift card that may be used to purchase football tickets

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SOMETHING FOR YOUR BEST BUDS

Fun!

Sudoku Warm-Up

Easy

1 8

1 How to Do a Sudoku Puzzle

Fill in the blank squares so that the numbers 1 to 9 appear once in every row, column, and 3-by-3 box. There is only one solution per puzzle. Answers on page 152

7 5 3 4

9 8

8 1 6 6

7 7 4 2 8

Medium 1

4 5 8 6 9 9 2 1 7 3 3 2 4 5 7 1 2

3 8

2 3 6

6 1 5 2 3

2 3 5 7

3 8 5

7 4 3

4 8 9

8 7 2 1 2 1 9 5

Hard 2

2 8

9 1 3 6 8

9 3

Hard 1

2 7 1

5 2

Medium 2

6 4

2 1 5 4 3

9 3

3 9 1 7

7 9

2 8 4 4

8 2 9

4 1

2 5 1 3 4 5 6 9 8 2 9 3

150 SPIRIT OCTOBER 2013

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Fun! Happy Halloween L O F T

J O L T S

O M A R

A D O R E

A D V I E N

C O S I

H P R O R A T O M C K C A A I L T R E A T R V I S O R M O P E S I C K Q U C O U R T R E A L I B N O L A U T E R S

I R A N

G Q U A U R N I N D L E S H I T W I L L I A Y A I S T N V I E D E S T I O H O P T M E R I E A R N R G E E P E D S

Sudoku A R T B A N E P T N A T I O N

S M E L T

A S S E T

G O R E

H A M M

T H A I

R L S A A S H S R T H O D E D I W H E D H E A T I E A T O E R A E A S L I M B I E D U C A S O L S L A N D E T O N R E M C

T R O D O N

M I X I N G

V E N T

A L G E

Time Shift P A R T V A R E N A C E N T R A I N S A L I E N M O U N T A U N I T Y G E S F T A L P A C I F I A S H A R P L I E N E A S T E R S G T M A T O S U N

G E L A T I

I C O N

N S L Y O N C C

G N U S

A I D E

WARM-UP

7 6 1 2 8 5 4 3 9

5 4 2 9 7 3 8 1 6

9 3 8 4 6 1 7 2 5

EASY

6 8 7 5 1 9 2 4 3

4 9 3 7 2 6 5 8 1

1 2 5 8 3 4 6 9 7

8 5 6 1 9 2 3 7 4

3 7 9 6 4 8 1 5 2

2 1 4 3 5 7 9 6 8

2 1 4 8 9 5 6 3 7

3 6 8 1 7 2 4 9 5

5 7 9 4 3 6 8 2 1

6 9 3 7 5 4 2 1 8

8 2 5 6 1 9 7 4 3

7 4 1 2 8 3 5 6 9

MEDIUM 2

1 5 2 3 4 7 9 8 6

4 8 7 9 6 1 3 5 2

9 3 6 5 2 8 1 7 4

2 1 4 5 6 8 9 7 3

6 5 7 3 9 1 2 4 8

MEDIUM 1

8 9 3 4 2 7 6 1 5

5 2 6 8 7 4 3 9 1

3 4 9 2 1 5 7 8 6

7 8 1 9 3 6 5 2 4

1 6 2 7 4 3 8 5 9

4 7 8 6 5 9 1 3 2

9 3 5 1 8 2 4 6 7

4 7 5 8 3 1 2 9 6

2 8 1 4 9 6 5 3 7

3 6 9 7 5 2 8 4 1

7 9 3 1 6 5 4 8 2

1 5 4 9 2 8 6 7 3

6 2 8 3 7 4 9 1 5

HARD 1

8 4 6 2 1 3 7 5 9

5 3 7 6 4 9 1 2 8

9 1 2 5 8 7 3 6 4

6 5 2 4 7 1 3 8 9

4 3 1 8 9 5 2 7 6

8 7 9 3 2 6 1 5 4

2 6 7 1 5 9 4 3 8

3 1 8 6 4 7 5 9 2

5 9 4 2 8 3 6 1 7

7 4 5 9 1 2 8 6 3

1 8 6 7 3 4 9 2 5

9 2 3 5 6 8 7 4 1

7 4 5 8 9 1 6 3 2

1 8 2 4 6 3 7 9 5

9 3 6 2 5 7 4 8 1

3 1 8 9 7 2 5 4 6

6 2 4 1 3 5 8 7 9

5 9 7 6 4 8 2 1 3

HARD 2

8 7 3 5 1 6 9 2 4

2 5 9 3 8 4 1 6 7

4 6 1 7 2 9 3 5 8

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TOP DOWN, WHEELS UP

131

SWEEPSTAKES

ENTER FOR A CHANCE TO WIN: GRAND PRIZE

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BUSINESS 4-5

Check-6 866.662.6656 CheckSix.com

77, 127 ITI Manufacturing 281.242.7030 ext. 29 www.itimanufacturing.com 82 Light Guard Systems, Inc. 707.542.4547 www.crosswalks.com i141 NTM 608.462.5066 www.ntmusa.com i141 OEO 800.448.7544 www.OEO.com 78 Pace Butler Corporation 800.248.5360 www.pacebutler.com i141 Thompson Cigar 813.882.4605 www.thompsonspecials.com 38 Volusion Software Volusion Software www.volusion.com/soar

8x8, Inc. Phone Service 866.848.3109 www.8x8.com/southwest Asus Computer International 510.739.3777 usa.asus.com

CONSUMER 9

128

149 i141

124 55

The Ford Mustang is a registered trademark of Ford Motor Company. All rights reserved. Ford Motor Company is neither a participant nor a sponsor of this promotion. Alamo and Drive Happy are trademarks of Alamo Rent A Car. ©2013 Alamo Rent A Car. All rights reserved. All other trademarks are the property of their respective owners. D08459 08.13 RS

F1_ReaderService_ET.indd 154

IBC

EDUCATION 25

Auburn University Executive MBA Programs 877.AUB.EMBA www.AuburnEMBA.com 97 Trunity University 1.800.Trinity trinity.edu IFC-1 UC San Diego www.ucsd.edu

HEALTH, MEDICAL 135

139 104

COMPUTERS & COMMUNICATION

NO PURCHASE NECESSSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 21 YEARS AND OLDER ARE ELIGIBLE. VOID WHERE PROHIBITED BY LAW. Sweepstakes Period: 9/5/13 to 11/15/13. For Official Rules, visit www.wheelsupsweeps.com. Sponsor: Enterprise Holdings, Inc., 600 Corporate Park Drive, St. Louis, MO 63105. To enter, visit www.wheelsupsweeps.com and complete registration form up to once a day during the Sweepstakes Period. One (1) Grand Prize: Choice of 2014 Ford Mustang or check for $20,000 (ARV: up to $29,000). One (1) First Prize: Two (2) roundtrip tickets with Southwest Airlines and a 7-day car rental from Alamo® (ARV: $1,200). One (1) Second Prize: A 7-day car rental from Alamo (ARV: $400). Total ARV for all prizes: $30,600 USD. Odds of winning depends on number of eligible entries received.

140

Alarm.com 877.389.4033 www.alarm.com/spirit Billiard Factory 888.647.6611 www.billiardfactory.com/swa Coca-Cola Partnership Marketing southwest.com/takeoff Colsen Keane www.ColsenKeane.com 704.750.9887 Dr Pepper drpepper.com Gravity Defyer 800.429.0039 www.gravitydefyer.com/ND3KDP8

56-57

It’s Just Lunch 800.858.6526 www.itsjustlunch.com Luggage Online 888.958.4424 www.luggageonline.com MacNeil Automotive Products Ltd. 800.441.6287 www.weathertech.com Paul Frederick 800.247.1417 www.paulfrederick.com/exclusive

Pinto Ranch 800.393.8001 www.pintoranch.com Selective Search, Inc. 312.396.1200 www.selectivesearch-inc.com Shags 855.71.SHAGS (74247) www.shags.com The Walking Company 800.642.9265 www.TheWalkingCompany.com Tony Lama Boots www.TonyLama.com

Baylor University Medical Center at Dallas 800.4BAYLOR BaylorHealth.com eOs Sleep 888.396.4630/888.811.0988 eOsSleep.com Laser Spine Institute 800.722.0342 www.laserspineinstitute.com Mdrive www.MDriveSW.com University of Nebraska Medical Center unmc.edu

HOTELS, RESORT, & CONFERENCE 43 11

Aloft Hotels alofthotels.com Bally’s Veronic Voices 855.234.7469 veronicvoices.com Blue Man Group at The Venetian 800 BLUEMAN www.BLUEMAN.COM Chumash Casino 800.CHUMASH www.chumashcasino.com

35,37

45 41 143 155 129

23 132

Cirque Du Soleil 866.540.0767 www.cirquedusoleil.com/lasvegas Element Hotels elementhotels.com Four Points by Sheraton fourpoints.com/getmore Hard Rock Cafe hardrock.com Hard Rock Hotel - Mötley Crüe www.thejointlasvegas.com Inn of the Mountain Gods 888.545.9011 www.innofthemountaingods.com Jersey Boys 702.777.7776 www.JerseyBoysVegas.com MGM Grand David Copperfield www.mgmgrand.com/DavidCopperfield MGM Resorts Terry Fator 800.627.6667 www.terryfator.com

9/11/13 2:47 PM

Miracle Mile Shops

TRAVEL

888.800.8284

www.miraclemileshopslv.com 12

One Seagrove Place 800.368.9100 www.oneseagroveplace.com

130

Renaissance Club Sport & Fitness Resort 866.313.5955 or 866.220.6678 www.renaissanceclubsport.com

Rio Penn & Teller 702.777.7776 www.riolasvegas.com

Shania Twain at Caesar’s Palace www.THECOLOSSEUM.com

Station Casinos www.SCLV.com/SWA

133

Stratosphere 702.380.7777 www.stratospherehotel.com

145

Tim McGraw & Faith Hill Soul 2 Soul at The Venetian 877.662.SOUL VENETIAN.COM

REAL ESTATE 136

Daddy’s Creek Estates 888.335.5263 www.visitdaddyscreek.com

147

K Hovnanian Homes www.khov.com/southwest

Waterstone 512.650.5359 waterstonelaketravis.com

i141

Wild Horse Ranch 877.547.4332 www.livetheranchlife.com

RESTAURANTS i141

Best American Steakhouses 727.466.0433 www.bestamericansteakhouses.com

i141

Best of Italian 727.466.0433 www.bestofitalian.com

FOCUS ON FRANCHISES 122

Brio Tuscan Grille BRIOITALIAN.COM

Arizona Commerce Authority 866.306.8091 ArizonaKnowHow.com 21 Arkansas Parks and Tourism 800.NATURAL www.arkansas.com 144 El Paso CVB 800.351.6024 www.visitelpaso.com 13 Greater Birmingham CVB 800.458.8085 www.birminghamal.org 126 K1 Speed 888.K1.KARTS www.K1Speed.com 91 Marriott San Juan Resort & Stellaris Casino 800.228.9290 www.marriottsanjuan.com 7 New Mexico Department Of Tourism www.newmexico.org 134 Omaha Convention & Visitors Bureau www.VisitOmaha.com 80 SuperShuttle 800.BLUEVAN www.supershuttle.com 86 The Parking Spot 312.780.2200 www.theparkingspot.com 142 Traveler’s Choice www.travelerchoice.com 98-103 Visit Florida 888.735.2872 www.VISITFLORIDA.com 85 Visit South Walton Florida 800.822.6877 visitsouthwalton.com 84 Wally Park 800.PK.WALLY www.wallypark.com

Great Steak Houses of North America

121

www.GreatSteakofNA.com 131

Howl at the Moon 312.644.2262

120

www.howlatthemoon.com 2-3

Landry’s 800.552.6379

118

www.landrysrestaurants.com 93

Luby’s Fuddruckers Restaurant www.fuddruckers.com

i141

888.WE.JOUST (888.935.6878) 76

119

Medieval Times Dinner & Tournament Primetime Top Ten

123

850.484.3030 www.primesteakhouses.com i141

Rodizio Grill

FOCUS ON WOMEN’S HEALTH

303.868.2578

107

www.rodiziogrill.com 53

Talk of the Town Restaurant Group

113

407.295.1030 www.talkofthetownrestaurants.com 128

Texas de Brazil

115

www.texasdebrazil.com 153

Tilted Kilt www.tiltedkilt.com

i141

Camp Bow Wow 877.700.BARK (2275) campbowwowfranchise.com Home Care Assistance 702.204.1436 www.luvhca.com Kiddie Academy 800.554.3343 www.kiddieacademy.com Mosquito Joe 855.275.2563 www.mosquitojoe.com Right at Home 877.697.7537 www.rightathomefranchise.com Seniors Helping Seniors www.seniorshelpingseniors.com

109

World’s Best Seafood 727.466.0433

115

www.worldsbestseafood.com 112

F1_ReaderService_ET.indd 155

Cancer Treatment Centers of America www.cancercenter.com Center for Regenerative Medicine 305.866.8384 www.arthritisusa.net Hotze Health & Wellness Center 888.504.3063 www.hotzehwc.com Onnit Labs www.Onnit.com/SWA Outpatient Surgical Recovery Suites VegasHipandKnee.com Play Again™ 317.697.1495 www.playagainnow.com

9/10/13 9:20 AM

AIR SHOW

Spotlight

Gavin DeGraw (left) performed aboard a SWA plane in August.

Live Music and More When it comes to entertainment, the sky’s the limit on Southwest flights. Want to see Gavin DeGraw perform in Napa Valley, California, this November? Enter for a chance to win a “Live In The Vineyard” experience at liveinthe vineyard.com.

Southwest Airlines is not your typical airline; our Company has been known to do things a little differently than the other guys, working hard to blaze our own trail. Our job is to get you to your destination, ontime and with a smile— and we may even surprise you with a little music and entertainment along the way. Among those surprises, Southwest is proud to delight Customers with our Live at 35® concert series. During a Live at 35® flight, the plane turns into an impromptu music venue, with some of today’s most talented artists performing just for our Customers. To make these special flights possible, Southwest has teamed up with various partners, record labels, and musicians to bring an experience to Customers that they can’t find anywhere else. Through Southwest’s partnership with “Live In The Vineyard,” we’ve had the pleasure of presenting such performers as Gavin DeGraw, Mat Kearney, American Idol winner Kris Allen, Youngblood Hawke, and more. We’ve even had Jack Ingram (the subject of

this month’s Rapid Rewards Freedom Story on page 20) and the ten-member a cappella group Straight No Chaser perform live at 35,000 feet. Aside from music, Southwest offers additional options to make your trip more productive and enjoyable—whether you’re flying on a Southwest or AirTran Airways flight. On AirTran, you can stay connected to the Internet on every flight through our partnership with Gogo®. On Southwest, there are more than 400 Boeing 737s equipped with satellitebased WiFi provided by Row 44. Please see page 166 for more details on all our inflight entertainment options. Earlier this summer, Southwest partnered with DISH to bring Customers (for a limited time) free live and on-demand TV. Southwest’s TV package is streamed directly to most Internet-ready personal devices on most flights. There are currently 13 live channels—Bravo, CNBC, Food Network, FOX 5 New York, FOX Business Network, FOX News Channel, Golf Channel, HGTV, MLB.com, MSNBC, NBC 4 New York, NFL Network, and Travel Channel —and more than 50 TV episodes from popular series available. We feel it’s important to connect with our Customers through common passion points, and we LUV turning our flights into memorable experiences. When it comes to taking in-air entertainment to a whole new level, Southwest is right on key! —Michelle Agnew

156 SPIRIT OCTOBER 2013

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9/10/13 11:22 AM

To enter, visit wheelsupsweeps.com between September 5 and November 15, 2013. Enter for a chance to win:

GRAND PRIZE

FIRST PRIZE

SECOND PRIZE

2014 Ford Mustang V6 Convertible

Two roundtrip tickets on Southwest Airlines® and a 7-day car rental certicate from Alamo®

7-day car rental certicate from Alamo®

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 21 YEARS AND OLDER ARE ELIGIBLE. VOID WHERE PROHIBITED BY LAW. Sweepstakes Period: 9/5/13 to 11/15/13. For Ofcial Rules, visit wheelsupsweeps.com. Sponsor: Enterprise Holdings, Inc., 600 Corporate Park Drive, St. Louis, MO 63105. To enter, visit wheelsupsweeps.com and complete registration form up to once a day during the Sweepstakes Period. One (1) Grand Prize: Choice of 2014 Ford Mustang or check for $20,000 (ARV: up to $29,000). One (1) First Prize: Two (2) roundtrip tickets with Southwest Airlines and a seven (7) day car rental from Alamo (ARV: $1,200). One (1) Second Prize: A seven (7) day car rental from Alamo (ARV: $400). Total ARV for all prizes: $30,600 USD. Odds of winning depend on number of eligible entries received. Void in Puerto Rico. The Ford Mustang depicted in this ad is not the Grand Prize; the Grand Prize will be determined at the discretion of Alamo and Ford Motor Company. To save up to 25% off your rental or receive the best available rate, simply complete your rental by November 15, 2013. Availability is limited and blackout dates apply. Be sure to show your Rapid Rewards account number at the time of rental. Please allow 6–8 weeks for points to post to your account. Alamo and Drive Happy are trademarks of Alamo Rent A Car. The Ford Mustang is a registered trademark of Ford Motor Company. All rights reserved. Ford Motor Company is neither a participant in nor a sponsor of this promotion. All other trademarks are the property of their respective owners. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co.

swa rapid rewards.indd 1

9/3/13 9:52 AM

You don’t want to miss a moment. We don’t want you to, either. Catch all of your favorite shows and teams with free live TV, streaming right to your own device. Choose from 10 networks and over 50 on-demand channels. To tune in, simply connect to the Southwest Airlines® Entertainment Portal, click “Watch TV,” then sit back, grab a bag of peanuts, and enjoy the show.

COMPLIMENTS OF DISH

Available only on WiFi-equipped aircraft. DISH is a registered trademark of DISH Network L.L.C. Limited-time offer.

136807_SWAADV13154_liveTV.indd 1 swa tv live.indd 1

8/23/13 6:26 PM 9/4/13 4:57 PM

Community Outreach

HAPPY TO HELP

Byron knows firsthand the impact made by RMH volunteers.

Celebrating 30 Years of Service

One Southwest Employee shares how and why he and his Coworkers help out at Ronald McDonald Houses. As a Southwest Airlines Employee who regularly volunteers at the Houston Ronald McDonald House, I interact with families who are facing what may be the biggest challenge of their lives— coping with their child’s serious illness. While those children receive medical treatment, the House provides families with a safe place to call home and meals that have been lovingly cooked by community volunteers. For the past 30 years, without fail, Southwest Employees have cooked meals for the Houston Ronald McDonald House on the second Tuesday of every month. I understand what these families are going through because I was in their shoes just a few years ago. My daughter, Paloma, and I stayed in the Houston House for nearly three months while she received treatment for cancer. When she passed away in 2011, I promised myself that I would take the time to help other children fighting serious illnesses. Now I use my vacation time and travel benefits to volunteer every month at the Houston House. For me, serving dinner there is about more than a meal—it reminds me of spending time with my daughter.

Southwest began a relationship with Ronald McDonald House Charities in 1983 after Dick East, a now retired Southwest Captain, decided to volunteer his time there. Following the loss of his daughter to leukemia, Dick began volunteering at Houses in cities where he flew (including Houston) and often recruited Coworkers to join him. Now, thousands of Southwest Employees serve up LUV and laughter at Ronald McDonald Houses across the country. Every year in June and November, Southwest and AirTran Airways sponsor dinners at Houses in every city we serve. And in 2012 alone, Southwest and AirTran Employees donated more than 17,000 hours of volunteer time to the organization. Everyone knows when Southwest and AirTran visit the Houston House, because it’s not just dinner—it’s a party! My Fellow Employees and I bring food, music, our Fun-LUVing attitudes, and a passion for serving our community. For one evening each month, these families can forget about their worries and receive so much more than just a meal. —Phoenix Operations Agent Byron Marroquin OCTOBER 2013 SPIRIT

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Products & Services

A Look Inside: Southwest

Make the most of your travel experience with these great products and services from Southwest Airlines. BUSINESS SELECT® Our most rewarding fare guarantees priority boarding in the A1-A15 group, maximum RR Points®, Fly By® security lane access, premium drink on day of travel, and more! southwest.com/ getbusinessselect

ONBOARD EXPERIENCE

Our recently installed “Evolve” interiors show our commitment to sustainability and Passenger comfort. And those traveling on our -800s will enjoy Boeing’s Sky Interior, featuring LED lighting, enhanced ceilings, and pivoting overhead bins.

SWA CARGO

The Cargo Team provides Relentlessly Reliable® service to destinations across the map. When overnight is overdue®, depend on SWA Cargo to help. swacargo.com®

CLICK ’N SAVE®

FREEDOM SHOP

Get onboard with cool, new Southwest Airlines gear. Visit swafreedom shop.com today.

Never miss another big sale! Get our latest deals on flights, hotels, packages, and more delivered straight to your inbox each week. Planning your next vacation just got easier! Sign up today at southwest. com/email.

EARLYBIRD CHECK-IN SM

Score a better boarding position. With EarlyBird Check-In, get an automatic check-in, a better boarding position, and earlier access to overhead bins. southwest. com/earlybird

GROUP TRAVEL

If you’re traveling with ten or more, our Group Travel Program is here to help, with discounted fares, flexible payment options, and unlimited name changes up to 72 hours before departure. southwest. com/groups

WIFI & ENTERTAINMENT

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty? You’ll find our drink menu on page 167.

SWABIZ® BUSINESS TRAVEL PROGRAM Our corporate online booking tool covers travel tracking to cost management and now includes SWABIZ® Meetings with additional benefits for qualified meetings. It’s time you put the No. 1 domestic airline to work for you. southwest. com/corporatetravel

Our -700s and -800s feature a wireless, satellite-based network that allows you to connect to the Internet and watch live TV and video on demand on your device.

GIFT CARDS

Give the gift of travel. You pick the amount, they pick the place. No matter the occasion, it’s sure to please and never expires. Easy to redeem online, by phone, or at the airport. southwest.com/ giftcard

FLY BY®

Business Select® Customers and Rapid Rewards® A-List and A-List Preferred Members enjoy the opportunity to speed to the front of the ticket counter and security checkpoint lines in select cities. southwest.com/flyby

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RAPID REWARDS®

Any trip, any day. Get unlimited reward seats and no blackout dates.* Real rewards you can really use.* Sign up at southwest.com/jet. *Applies to Points transactions.

PAWS

Small dogs and cats are welcome to fly in the cabin with you. Bring Fluffy along for your next trip—your pet deserves a vacation too! southwest.com/pets

CHARTERS

We can provide charter service for corporate meetings, conventions, or special events. We customize travel for your company, team, or group, on your schedule, to most commercial airports in the continental U.S. southwest.com/ charter

RENTAL CARS

We’ve got guaranteed low rates with over 14 car companies. Plus, earn Rapid Rewards Points with our seven Rapid Rewards Partners. southwest.com/car

VACATIONS

MOBILE

If you’re on a trip or have one coming up, our new mobile site and mobile app make it easier to fly Southwest Airlines. Check-in and check the status of your upcoming flights, or book additional trips all from the palm of your hand. Visit mobile.southwest. com, or download the app today.

Whether you’re planning a beach trip to Mexico or the Caribbean or a weekend getaway in Vegas, we’ve got the best package deals on air, car, hotel, and attractions so you can build the vacation that’s just right for you. southwest vacations.com

HOTELS

With our Hotel Best Rate Guarantee program, you can feel confident that you’ve secured the best deal on your hotel stay. Plus, earn Rapid Rewards® Points, and, with many of our hotels, enjoy the flexibility to pay at hotel checkout. southwest.com/hotel

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Products & Services

A Look Inside: AirTran

Make the most of your travel experience with these great products and services from AirTran Airways. BUSINESS CLASS

It’s the world’s most affordable Business Class. Stretch out in our two-by-two seats, which offer more seat, leg, and elbow room. You’ll also enjoy priority boarding, fee-waived first and second checked bags*, and complimentary cocktails. airtran.com *Weight and size limits apply.

CARGO

Customers can ship on select AirTran flights using Southwest Airlines Cargo®. swacargo.com®

SNACKS & DRINKS

Flight Attendants will pass out complimentary snacks. Thirsty? You’ll find our drink menu on page 167.

A2B BUSINESS TRAVEL PROGRAM Take advantage of the AirTran business program. Benefits include fewer rules and restrictions, priority seating, and priority boarding. a2bcorporate.com

INFLIGHT WIFI

Surf at 30,000 feet. Look for the “gogoinflight” signal on your WiFi device, connect, launch your browser, and sign up. air.gogoair.com

CHARTERS

A+ REWARDS

A+ Rewards. The simple, quick, and easy rewards program. aplusrewards.com

NET ESCAPES

The only thing better than our low fares is never missing a single one. Sign up for our deals e-mail for savings on flights, hotels, car rentals, and more! net-escapes.com

GROUPS

Groups of ten or more can reserve block seating, change passenger names up to two days in advance, and enjoy flexible payment schedules. airtran.com/groups

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Flight Service

Please abide by public announcements from Flight Attendants concerning electronic devices. En todos los casos, por favor rígete por los anuncios públicos y las solicitudes de los Sobrecargos con respecto a todos los aparatos electrónicos. Always Permitted Pueden usarse en todo momento dentro del avión

Pacemakers Marcapasos

Hearing Aids Aparatos para sordos

Electronic Watches Relojes electrónicos

Noise-canceling Headphones Auriculares que aislan el ruido

Also Permitted: Electronic nerve stimulators and other implanted medical devices También son permitidos: dispositivos de estimulación eléctrica de los nervios y otros aparatos médicos implantados

Permitted Above 10,000 Feet Permitidos al volar a una altura mayor de 10,000 pies Only devices with transmitting capabilities disabled are permitted above 10,000 feet. Note that WiFi (802.11) devices may be used on aircraft equipped with our inflight Internet service when authorized. Please use headphones when using portable electronic devices. Sólo se permiten los dispositivos con la capacidad para transmitir datos desactivados cuando se vuele a una altura mayor de 10,000 pies. Nota que los dispositivos WiFi (802.11) pueden ser usados en los aviones equipados con nuestro servicio de Internet durante el vuelo, cuando sea autorizado. Por favor, usa auriculares al usar dispositivos electrónicos portátiles.

Digital Cameras Cámaras digitales

Audio Players Aparatos de audio

Video Camcorders Videocámaras

GPS Receivers GPS

DVD/CD Players Reproductores de DVD/CD

Hand-held Electronic Games and Electronic Books Juegos electrónicos portátiles y libros electrónicos

Cellphones (in GAME or AIRPLANE mode) Teléfonos celulares (en modo GAME o AIRPLANE)

Personal Digital Assistants (PDAs) or Handheld Computers Agendas electrónicas (PDAs) o computadoras de mano

Satellite Radio Radio por satélite

Laptop Computers Computadoras portátiles

Remote-controlled Toys Juguetes de control remoto

Two-way Radios (Walkie-talkies) or Scanners Radios emisores/receptores (walkie-talkies)

Electronic Cigarettes and Smoking Devices Cigarrillos Electrónicos y Dispositivos para Fumar

Never Permitted Nunca pueden usarse dentro del avión Devices capable of transmitting data, unless otherwise noted, are never permitted. Nunca son permitidos los dispositivos con capacidad para transmitir datos, excepto que se especifique lo contrario.

Television or AM/FM Radio Receivers Televisión o Radios de AM/FM

Bluetooth and Wireless Devices Dispositivos Bluetooth e Inalámbricos

Remember Recuerda CREW INTERFERENCE

ELECTRONIC DEVICES

PETS

Federal law prohibits any Passenger from assaulting, threatening, or intimidating a Crew Member or interfering with a Crew Member’s duties. La ley federal prohíbe que los pasajeros asalten, amenacen o intimiden a los Miembros de la Tripulación o que interfieran con los deberes de un Miembro de la Tripulación.

Cellphones and pagers may be used at the gate and after landing. Los teléfonos y localizadores pueden ser usados en la puerta y después de aterrizar.

All pets must stay inside their carriers and under the seat for the duration of the flight. Todas las mascotas deben permanecer dentro de sus jaulas y debajo del asiento durante todo el vuelo.

DISABILITY ASSISTANCE Southwest Airlines and AirTran Airways offer assistance, including wheelchair assistance on the ground and in flight, to their Customers with disabilities. Southwest Airlines y AirTran ofrecen asistencia a sus Clientes con discapacidades, incluyendo asistencia con sillas de ruedas en tierra y durante el vuelo.

CARRYON BAGGAGE Customers are limited to one (1) bag per person, plus one (1) additional personal item. El límite es de una (1) maleta por persona y un (1) artículo personal.

LOST AN ITEM ONBOARD A FLIGHT? Visit the Customer Service page on southwest.com to report a lost item. Visita la página de Servicio al Cliente en southwest.com para reportar un objeto perdido.

ALCOHOLIC BEVERAGES Customers are prohibited from consuming alcoholic beverages not purchased onboard. Alcoholic beverages will not be served to anyone under the age of 21. We reserve the right to refuse the sale of alcoholic beverages to anyone. Se prohíbe que los Clientes consuman bebidas alcohólicas si no fueron compradas a bordo. No serviremos bebidas alcohólicas a las personas menores de 21 años de edad. Nos reservamos el derecho de negar la venta de bebidas alcohólicas a cualquier persona.

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International Connections Terminal Maps

For departure times and gate numbers, check airport monitors or ask a Gate Agent. Baltimore (BWI)

Chicago (MDW)

Milwaukee (MKE)

Orlando (MCO)

Domestic North Terminal and International Terminal

Main Terminal, between Concourses A and B

Main Terminal

Terminal B

Concourses C and D

Concourses A, B, and C

Concourses A and B

Concourse C

Airside 2

Concourse C

Concourses A, B, and C

Concourse A

Concourse C

Airside 2

From Nassau and Oranjestad: Concourse C From other destinations: Concourse F

From Cancún, Montego Bay, and Punta Cana: Concourse E From other destinations: Concourse A, B, or C

Concourse A

International Arrivals Building

From Montego Bay: Airside 1 or 4 From other destinations: Airside 2

Concourse F

For arrivals from Cancún, Montego Bay, and Punta Cana: Concourse E

Main Terminal

For arrivals from Cancún: Main Terminal

For arrivals from Montego Bay: Airsides 1 and 4

Atlanta (ATL)

TICKET COUNTERS

DOMESTIC DEPARTURES

INTERNATIONAL DEPARTURES

AIRTRAN ARRIVALS (FROM INTERNATIONAL)

RECHECK LOCATION

Connecting to an International Flight • Go directly to the AirTran departure gate.

• Checked bags will be transferred automatically.

• You should not have to leave the secure part of the airport.

Connecting from an International Flight • Depending on point of departure, Customers may have to clear U.S. Immigration before collecting checked baggage from the baggage carousel. • You will then proceed through customs to clear checked and carryon baggage. • Customers traveling from some countries go through the customs process before returning to the United States.

• If you have checked baggage, proceed to the Southwest/AirTran recheck desk or ticket counter to check your bags for the final portion of your trip. • If you have purchased duty-free liquor, perfumes, or other liquids, they must be placed in your checked baggage before rechecking. Items exceeding 3 ounces that have not been placed in checked baggage will be collected at the TSA checkpoint before your domestic flight.

• Proceed to your departure gate. If you do not have a boarding pass for your connecting flight, you must obtain one at the ticket counter or at kiosks near the Southwest/AirTran recheck desk before proceeding to your gate.

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Hartsfieldâ&#x20AC;&#x201C;Jackson Atlanta International Airport (ATL) Lower Level

International Terminal

Terminal Maps

Domestic North Terminal

MARTA Station

Baltimore-Washington International Thurgood Marshall Airport (BWI)

Lower Level

Main Terminal

International Arrivals

Midway International Airport (MDW)

Main Terminal

Lower Level

General Mitchell International Airport (MKE)

Main Terminal

Lower Level

Orlando International Airport (MCO)

Lower Level

Legend

Level 2

Terminal A

Southwest/AirTran Gates and Counters Security Baggage Claim Ticket Counter Concourse designation

Level 3

Terminal B Level 3 Level 2

International Arrivals OCTOBER 2013 SPIRIT

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Inflight Entertainment

Information

WIFI

$8 all day per device on WiFienabled aircraft* • Browse the Web, check e-mail, and stay in touch while in the air. • In order to provide a topnotch WiFi experience, we limit access to certain highbandwidth applications and websites including Netflix, HBO Go, and VoIP. TV

•

FREE, compliments of DISHt! Enjoy unlimited access to our popular lineup of live channels and on-demand TV episodes. NFL RedZone is a premium option and is available for purchase on Sunday afternoons during regular football season. Compatible device information can be found on the Inflight Entertainment Portal. DISH is a registered trademark of DISH Network L.L.C.

INFLIGHT ENTERTAINMENT PORTAL

• Our Inflight Entertainment Portal allows you to access free content, including games, a flight tracker, and all that southwest.com has to offer. • WiFi, TV, and Movies are all accessible from the homepage of the portal. HOW TO ACCESS

Every device is different but here are the basic steps: • Once the Flight Attendant has announced it is safe to use approved portable electronics, turn on your WiFi-enabled device, and set to airplane mode. • View available wireless networks, select “Southwest WiFi,” and connect. • Launch your Web browser, and you will be directed to the Inflight Entertainment Portal (you might need to hit “refresh”).

WIFI

Surfing is easy at 30,000 feet. With Gogo Inflight Internet on board, no matter where you’re going, you’re never more than a few clicks away from virtually everything. Work. Shop. Catch up on e-mail. It’s up to you. And logging on is easy. Just follow these simple steps: • Turn on your WiFi-enabled device (laptop or handheld). • Look for the “gogoinflight” signal, then connect. • Launch your Web browser, and sign up.

FREE ACCESS TO SKYMALL.COM

• Shop from SkyMall for free on this flight (you will not be required to pay for a WiFi session). Connect to Gogo on your laptop, tablet, or mobile device, and visit SkyMall.com/AirTran WiFi. Spend $125 or more and earn a free Gogo Pass valid on any single Internet session.

WIFI SUPPORT

• On the ground, visit gogoair.com, or call Gogo customer service at 1-877350-0038. In the air, visit air.gogoair.com.

MORE INFORMATION MOVIES

$5 per movie, per device on WiFi-enabled aircraft • Choose from a wide selection of popular titles, including recent releases, classics, and children’s films. • Movies can only be viewed inflight and are not accessible on the ground.

* Content and services are offered on WiFi-enabled aircraft only. We cannot guarantee that connecting flights will be WiFi-enabled. • Service on flights to/from Puerto Rico is currently not available for the entire flight.

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Customs & Immigration

Beverage Menu

• Canadian Club Reserve • Tanqueray Gin

• Bacardi Rum • Baileys Irish Cream • Finlandia Vodka

• Coors Light • Heineken • Corona Extra

WINE $5 • Coastal Ridge Chardonnay • Coastal Ridge Merlot

BEER $5 • Michelob Ultra • Bud Light • Miller Lite

Information

LIQUOR $5 • Dewar’s Scotch • Jack Daniel’s • Wild Turkey

PREMIUM BEVERAGES $3 • vitaminwater XXX (Açai-Blueberry-Pomegranate)

U.S. CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) bound for the U.S. How to complete this form: • Complete before arrival in the U.S. • Write in English, in capital letters. • Be sure to include the street name and number, city, and state of your address in the U.S. • If you are transiting through the U.S., you may write TRANSIT and your final destination country. • Lines 5 and 6 may be left blank if not using a passport. • On Line 9, enter FL for AirTran, followed by your specific flight number. • Please read both sides of the declaration. • Sign at the “X.” 1

MEXICAN CUSTOMS DECLARATION FORM Who must complete this form: • All Passengers (or one Passenger per family with the same address) on flights bound for Mexico. How to complete this form: • Complete sections 1–6. • Once completed, sign and date the form. 2

3 MEXICAN MULTIPLE IMMIGRATION FORM Who must complete this form: • All travelers (including children), on flights bound for Mexico. How to complete this form: • Complete sections 1–14 on the left portion of the form and sections 1–8 on the right portion of the form. • Once completed, sign and date the left portion of the form. • The back side of the form is for official use by Mexican Customs officials and should not be filled out by Customers. What to do with this form: • The form will be separated as Customers proceed through Mexican Customs. • Make sure to retain the right portion of the form.

COMPLIMENTARY BEVERAGES • Seagram’s Coca-Cola Seltzer Water Coke Zero • Tomato Juice Diet Coke • Mr & Mrs T Bloody Sprite Mary Mix Sprite Zero • Minute Maid Dr Pepper Cranberry Diet Dr Pepper Apple Cocktail Seagram’s • Minute Maid Ginger Ale Orange Juice • Seagram’s Tonic Water • • • • • • • •

Valid Southwest Airlines Rapid Rewards® drink coupons, as shown here, are printed with expiration dates and the Member’s (or issuing group’s) name. Business Select® drink coupons are valid for same-day use only. Valid Rapid Rewards and Business Select drink coupons will be accepted onboard for beer, wine, and liquor.

LIQUOR $6 • Tanqueray Gin • Finlandia Vodka

• Dewar’s Scotch • Baileys Irish Cream

• Jack Daniel’s • Bacardi Rum

• Becks • Amstel Light

WINE $6 • Coastal Ridge Chardonnay • Coastal Ridge Merlot

COMPLIMENTARY BEVERAGES • Seagram’s Ginger Ale • Seagram’s Seltzer Water • Seagram’s Tonic Water • Minute Maid Cranberry Apple Cocktail

• Coca-Cola • Diet Coke • Coke Zero • Sprite • Sprite Zero • Noncarbonated Purified Drinking Water

* Hazelnut and regular creamer available

Southwest provides comingled, onboard recycling for all your paper, plastic bottles, and aluminum cans. Thanks for helping us do our part for the environment by handing these items to a Flight Attendant.

BEER $5 • Budweiser • Bud Light • Michelob Ultra

• Minute Maid Apple Juice • LIFT Coffee* • Decaf Coffee* • Tea • Hot Chocolate • Noncarbonated Purified Drinking Water

• Minute Maid Apple Juice • Minute Maid Orange Juice • Mr & Mrs T Bloody Mary Mix • Regular Coffee and Decaf Coffee • Tea

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Customs and immigration forms will be distributed by Flight Attendants during your flight. Prior to landing, complete all forms pertaining to you. Below are tips to help fill out the forms. You will be presenting your completed forms immediately upon entering the International Arrivals building.

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Rapid Rewards and A+ Rewards Partners +

Southwest Airlines® and AirTran® Airways have merged to create a more rewarding network! Now you can earn flights to more destinations faster with Rapid Rewards® and A+ RewardsSM. Earning rewards has never been easier or more convenient. You can even transfer your rewards between programs for easy redemption. With over 95 combined destinations waiting to be explored, join both loyalty programs today to make the most of your travels.

Southwest Airlines Rapid Rewards Rapid Rewards offers more ways to earn points to redeem for reward flights, and no restrictions to get between you and your favorite destinations. You’ll earn Rapid Rewards Points for every dollar you spend with Southwest Airlines. Your points spend like cash, so lower fares require fewer points to fly. Plus, as a Member, you’ll enjoy these benefits:

UNLIMITED REWARD SEATS • NO BLACKOUT DATES • POINTS THAT DON’T EXPIRE*

Member tiers offer more benefits. • Priority boarding • Fly By® Priority Check-in and Security Lane access** • 25% point-earning bonus

Receive all the benefits of A-List, plus: • Higher priority boarding • Free Inflight WiFi • 100% point-earning bonus

UP TO

750

BONUS POINTS!

Want to redeem your rewards even faster for a flight? Remember, Members of both Rapid Rewards and A+ Rewards can transfer rewards between programs! Learn more at rewardsfarther.com/program-updates.

AirTran Airways A+ Rewards A+ Rewards uses a credit system that rewards Members, based on how often they fly. Each one-way coach flight earns you one credit, with eight credits required to redeem a one-way coach ticket. Plus, each one-way Business Class flight earns you 1.5 credits, with 16 credits required to redeem a one-way Business Class ticket.

Elite status gets you more. • Two-year redemption period for all A+ Rewards Credits earned after Elite status is attained • Automatic upgrades for Y and B Coach Fares at time of booking • First and second bag fees waived (weight and size limits apply) • Complimentary Business Class upgrades from all Coach Fares, available at the gate 40 minutes prior to departure***

Visit aplusrewards.com to enroll in A+ Rewards! Message and Data Rates May Apply. Maximum of two enrollment communications. For more information on SMS service, text HELP to 72743. Text STOP to 72743 to cancel. Privacy Policy and Terms and Conditions can be found on southwest.com/privacy. Offer is only valid for new-Member enrollment. Automatically receive 250 bonus points for enrolling in Rapid Rewards. Opt in to receive both Rapid Rewards e-mail communications, stay subscribed for at least three months, and then 500 bonus points will be deposited automatically into your account. A+ Rewards seats are subject to availability and blackout dates. Taxes and fees are extra—the September 11th Security Fee of up to $5.00 per one-way is not included. Passengers traveling to/from Puerto Rico are subject to additional government taxes of up to $33.40. Fares to/from the Caribbean and Mexico do not include additional government taxes of up to $230 one-way or $290 roundtrip. *Points don’t expire as long as you have flight or Partner earning activity every 24 months. Benefits apply to points transactions. **For a complete list of available Fly By locations, visit southwest.com/flyby. ***Complimentary upgrades awarded 40 minutes prior to departure will be assigned, if available, according to order of checkin. A+ Rewards seats are subject to availability and blackout dates. All Rapid Rewards rules and regulations apply. ©2013 Southwest Airlines Co.

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Do More With Your Points! RAPID REWARDS®

You can earn rewards faster with the Rapid Rewards Points Center. Buy points for yourself, give them as a gift, or transfer points from your Rapid Rewards account to another—all from one location! Plus, Rapid Rewards Visa Cardmembers earn two points for every dollar spent! Visit southwest.com/pointscenter to get started.

POINTS CENTER

Earn Even Faster With The Rapid Rewards Credit Card! Premier Card Exclusive Benefits: Earn 2 points per $1 spent on Southwest Airlines and AirTran Airways purchases made directly with the airlines. Earn 2 points per $1 spent on Rapid Rewards Hotel and Rental Car Partner purchases. Earn 1 point per $1 spent on all other purchases. Earn 6,000 bonus points every year after your Cardmember Anniversary. Redeem points for International flights, cruises, hotel stays, rental cars, gift cards, and access to exclusive events.

Visit southwest.com/applytoday to learn more. Accounts subject to credit approval. Restrictions and limitations apply. Southwest Airlines Rapid Rewards Visa Credit Cards are issued by Chase Bank USA, N.A. Offer subject to change. See southwest.com/applytoday for pricing and rewards details.

More Partners Means More Rewards! Rapid Rewards and A+ Rewards want you to get to your destination faster. By utilizing our growing list of Partners, it’s easy to earn points just by doing the things you normally would. Visit southwest.com/rr-partners to start earning even more rewards today! Hotels

Receive 600 points per qualifying stay. JW Marriott® EDITION SM Autograph Collection® Renaissance® Hotels Marriott® Hotels & Resorts Courtyard by Marriott® Gaylord Hotels® Marriott Executive Apartments®

SpringHill Suites by Marriott® Fairfield Inn and Suites by Marriott® Residence Inn by Marriott® TownePlace Suites by Marriott® Marriott Vacation Club®

Wyndham Hotels and Resorts® Wyndham Grand Collection® Wyndham Garden® TRYP by Wyndham™ Wingate® by Wyndham Hawthorn Suites® by Wyndham Dream® Hotels Night®

Ramada® Days Inn® Super 8® Baymont Inn & Suites® Microtel Inns & Suites® by Wyndham Howard Johnson® Travelodge® (U.S. Hotels only) Knights Inn®

Bellagio® ARIA™ Vdara™ MGM Grand® The Signature at MGM Grand® Mandalay Bay® THEhotel at Mandalay Bay®

Aloft® Element® Four Points by Sheraton® Le Meridien® Luxury Collection®

Sheraton® St. Regis® W Hotels® Westin®

Park Hyatt® Andaz® Grand Hyatt® Hyatt Regency®

Hyatt Place™ HYATT House™

Radisson Blu Park Inn by Radisson Radisson® Park Plaza® Country Inns & Suites By CarlsonSM

Comfort Inn® Comfort Suites® Quality® Sleep Inn® Clarion® Cambria Suites®

MainStay Suites® Suburban Extended Stay Hotel® Econo Lodge® Rodeway Inn® Ascend Hotel Collection™

Rental Cars Receive 600 points per qualifying rental.

Ground Transportation Receive up to 300 points for qualified travel to and from participating airports.

Everyday Earning Earn up to 7 points per $1 spent on workplace solutions with Regus. Visit southwest.com/regus to learn more.

Earn points for reading and responding to marketing messages. Visit e-miles.com/swapartner to get started!

Earn 12,500-50,000 points with a new mortgage from Chase. For more information, visit chase.com/swa.

Earn points for sharing your opinions with e-Rewards. Visit e-rewards.com/southwest to join now!

Earn points when you choose Energy Plus® to supply your electricity in participating states*. Learn more at southwest.com/energyplus.

Texas residents, earn up to 27,000 points with the Reliant Secure® 24 plan with Rapid Rewards. Visit reliant.com/southwestrapidrewards.

The Mirage® Monte Carlo™ New York-New York® Luxor® Excalibur®

Shopping Earn Rapid Rewards Points for shopping with many of your favorite online retailers! Visit rrshopping.southwest.com to learn more! Rapid Rewards Members can earn 1,000 points on each order of $29.99 or more. Visit teleflora.com/rapidrewards.

Entertainment Earn 3 points per $1 spent. Join Rapid Rewards Dining for free today at rapidrewardsdining.com.

*Energy Plus services CT, IL, MA, MD, NJ, NY, OH, PA, and TX.

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Where We Fly PACIFIC TIME MOUNTAIN TIME

SEATTLE/TACOMA

CENTRAL TIME

Route Map

SPOKANE

EAST

PORTLAND

BOISE

MINNEAPOLIS/ ST. PAUL

GRAND RAPIDS

MILWAUKEE RENO/TAHOE

DES MOINES

SALT LAKE CITY

SACRAMENTO OAKLAND SAN FRANCISCO (SFO) SAN JOSE

AKRON/

INDIANAPOLIS DAYTON

DENVER KANSAS CITY LAS VEGAS

BURBANK LOS ANGELES (LAX)

CHICAGO (MIDWAY)

OMAHA

FLINT

ST. LOUIS

LOUISVILLE

WICHITA BRANSON

ONTARIO

ALBUQUERQUE

ORANGE COUNTY

AMARILLO

SAN DIEGO

TULSA

NASHVILLE MEMPHIS

OKLAHOMA CITY LITTLE ROCK

PHOENIX

LUBBOCK

TUCSON

BIRMINGHAM DALLAS (LOVE FIELD)

EL PASO JACKSON

MIDLAND/ODESSA

The Southwest and AirTran networks are now connected, with service to more than 90 destinations. Book your next trip on southwest.com.

AUSTIN HOUSTON (HOBBY) SAN ANTONIO

PENSACOLA NEW ORLEANS

CORPUS CHRISTI

FT. MYER

HARLINGEN/SOUTH PADRE ISLAND

CABO SAN LUCAS/LOS CABOS

We Get You There You can get to a number of other cities via Southwest destinations. Fly to Santa Fe via Albuquerque, Palm Springs via Ontario, Galveston via Houston, and more. While we fly nationwide, service between some cities/airports is not offered. Be sure to check your flight schedule.

CANCÚN

MEXICO CITY

All international and some domestic service provided by AirTran Airways.

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EASTERN TIME

PORTLAND MANCHESTER ALBANY

ROCHESTER GRAND RAPIDS

KEE

FLINT DETROIT

BUFFALO/ NIAGARA FALLS

LONG ISLAND NEW YORK (LAGUARDIA) NEW YORK (NEWARK)

CLEVELAND

AGO WAY)

POLIS

BOSTON LOGAN PROVIDENCE HARTFORD/SPRINGFIELD

PHILADELPHIA

AKRON/CANTON PITTSBURGH COLUMBUS

BALTIMORE/WASHINGTON (BWI) WASHINGTON, D.C. (DULLES) WASHINGTON, D.C. (REAGAN NATIONAL)

DAYTON

RICHMOND

OUISVILLE

NORFOLK/VIRGINIA BEACH

RALEIGH/DURHAM

ILLE

CHARLOTTE GREENVILLE-SPARTANBURG BERMUDA

GHAM

COLA

ATLANTA

PANAMA CITY BEACH

CHARLESTON

JACKSONVILLE ORLANDO

TAMPA BAY FT. MYERS/NAPLES

WEST PALM BEACH FT. LAUDERDALE (MIAMI AREA) NASSAU/PARADISE ISLAND

KEY WEST SAN JUAN PUNTA CANA CANCÚN

MONTEGO BAY

ARUBA

PACK MOrE Fun The official luggage of &

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The “If” List

John Legend, if you could sing a duet with any artist, living or dead, who would it be and what song? Nina Simone. “Don’t Let Me Be Misunderstood.”

If you had a time machine, where would you go and why? The late ’60s and early ’70s would be interesting. So much social and political change. So much incredible music. If you had a superpower, what would it be? I’d love to fly. I dream that I can fly, all the time. If you ruled the world, what’s the first thing you would change? I would end poverty and make sure every kid had a great education.

If you were born 100 years ago, what would you be doing? Well, I live in New York City right now. If I were there 100 years ago, we’d be on the cusp of the Harlem Renaissance. A lot of great art and literature came out of that period. I would love to have been able to witness this. If you could be remembered for one thing, what would it be? I want to be remembered for bringing a little more beauty and light to the world. For making great art and making people’s lives better. If this were the last day of your life, what would you be doing? I would want to be with my wife and all my friends and family. A big dinner with lots of soul food and wine would be great.

The Grammy winner recently released his fourth album, Love in the Future.

What About You? If you could wish one thing for your future, what would it be? Submit your answer at spiritmag.com/if. Our favorite responses will be published in an upcoming issue of Spirit.

PHOTOGRAPHY BY MATTHEW WILLIAMS FOR DONDA

If you could give your 10-year-old self one piece of advice, what would it be? Don’t be afraid to ask questions. Don’t be afraid to go for what you want. Be bold.

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ÂŠ 2013 ASUS Computer International. All Rights Reserved. ASUS is a registered trademark of ASUSTeK Computer. All specifications are subject to change without notice. Products may not be available in all markets. Brand and product names mentioned are trademarks of their respective companies.

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