CAPICHE CONVERSATIONS: By Chris Cook, Capiche, capiche.us President and CEO of Capiche & Capiche Wine, Chris Cook is a leadership coach focused on happiness, culture, living your brand, and winery marketing & PR. She brings decades of experience in marketing and a love of entrepreneurship.
With Contributions from General Manager Emile Amarotico & Store Manager Barry Haynes INTERVIEW CONDUCTED BY MELISSA L. MICHAELS, CAPICHE CONTRIBUTOR/ STRATEGIC PARTNER, MICHAELS & MICHAELS CREATIVE, LLC
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8 | Southern Oregon Business Journal June 2021
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Interview with Tracy Kaiser, Marketing & Education Manager of Ashland Food Co-op
sk any local what the heartbeat of Ashland is, and they’ll probably say the Ashland Food Co-op. It’s not only a place to nd healthy, sustainably sourced groceries, but it’s also a social hub where you can meet with friends and colleagues while enjoying selections from the Co-op Kitchen’s 200+ menu options. The Co-op team truly puts “people, the planet, and principles before pro t.”
The vibrant, joyful culture visible in the Coop workplace re ects the fruit of labors undertaken by Capiche in collaboration with the Co-op’s leadership and staff as part of a Happiness@Work project in 2013 and 2015. General Manager Emile Amarotico and the board members fully embraced the process and eagerly sought to implement recommendations gathered from employees through Capiche’s appreciative inquiry
