Sriram News Letter
Understanding Digital Marketing
Drishtikon monitor ed r eal-time and may be tar geted to t he viewer 's inter ests. Behavior is often tr acked thr ough t he use of a c lick tag. Content management (CM) Content management (CM) is the administr ation of digital content thr oughout its lifecyc le, fr om cr eation to per manent stor age or deletion. The cont ent involv ed may be images, video, audio and multimedia as well as text. The usual stages i n digital content management ar e: Cr eation, Editing, Publishing (publishing, in t his cont ext, means making t he content avai lab le t o user s, whether Web site visitor s or enter pr ise employees. Over sight, including managing updates and ver sion contr ol and r emoval .Cont ent management systems (CMS) var y accor ding to the specific industr y. A Web content management system, for example, will inc lude components for that pur pose, such as a c ont ent management application (CMA) that automates the pr oduction of HTML. An enter pr ise content management (ECM) system, on the other hand, has components that will help deal with ent er pr ise data effectively. ECM components ar e gear ed to goals like str eamlini ng access, eliminati ng bottlenecks and minimizing ov er head. Online Reputati on Management (ORM) Online Reput ation Management (ORM) is extr emely impor tant for businesses, i ndividuals and br ands of all sizes. If people ar e sear ching for your name in the sear ch engi nes, then t her e is a chance you wi ll one day have negative r esults appear ing for you or your br and in the sear ch r esults. What you do and how y ou r eact to these negative r esults is what many r efer to as “online r eputation management “. What is Onli ne Reputation Management? Reputation management is the under standing or influencing of an individual’s or business’s r eputation. (sour ce: Wikipedia) The ter m was or iginally cr eated and used in the public r elations i ndustr y, but with the vast advanc ements in computi ng and over the int er net the phr ase and ser vice is now mor e popular than ever . When online r eputation management ser vices ar e being pr ovided to individuals and br ands onli ne, these pr actices ar e commonly used to impr ove r ankings in the sear ch r esults and monitor social net wor k activity. ORM can also expand into other ar eas of inter net mar keting such as r eview sites, the monitor ing of negative c omp laints and content, r esponding to customer complai nts, communication with sites to r emove negative cont ent and also specialization in SEO to help suppr ess negative cont ent and impr ove the r ankings of positive content for a specific “br and name”.
ROI tools Many tools and systems ar e avai lable to calculat e your ROI and to measur e the effectiveness of your digital mar keting campaign. Few ROI tools ar e: Google analytics
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