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Sriram News Letter

Drishtikon Volume 1, Issue 5

Contents Message of Dean

-Page 2

PDP Seminar

- Page 3

HR Conclave

-Page 3

Radisson Session

-Page 5

Jubiliant Session

-Page 6

Workshop on ERP- SAP

-Page 7

Seminar on Digital Marketing

-Page 7

National Education Day

-Page 8

Sports Day Celebration

-Page 9

Eduthon

-Page 10

Industrial VisitsYakult Danone Parag Dairy

-Page 13 -Page 14

Students Placement Cell

-Page 15

Articles & PoemsMovies today in India Self Awareness is the key Mann ki Jagrukta Yes we are friends Understanding Digital Marketing The Magic of Human Resource

-Page 16 -Page 18 -Page 19 -Page 20 -Page 21 -Page 26

Editorial Board

-Page 30

January, 2014 Edition

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Sriram News Letter

Drishtikon Message of the Dean

Message from the Dean

Prof. Soumitra Chakraborty

January 1 marks the beginning of a brand-new year as the world witnesses its unfolding. It is the time of the year when nations around the world celebrate the New Year’s Day. It is also time to reflect on the events that took place in the year 2013 and let the lessons that we learned from what we have encountered in the previous year be our guide in our life’s journey. Sriram has celebrated the year 2013 as “The year of Corporate Connect” and everything that happened in the college was “Student Centric.” .Sriram works on the central theme, “Building professionals with character” and all the activities are designed with the aim of achieving that goal. The New Year symbolizes the renewal of life and hope. It is the time to make resolutions . Looking back, alongside the triumphs and accomplishments of many of us are also tough challenges that we had to face in 2013. Let us indeed celebrate for God has given us another year to start anew and another chance to get it right and do better. Let us welcome it with high hopes for the coming 12 months. And let us not dwell on the past, let us move on and look for potentials instead. I take this opportunity to present the latest (5th ) edition of Sriram News letter, “ Drishtikon” dated January 2014 to mark the beginning of the new year. It contains some of detailed information of various activities that are being conducted in our college. One can also see articles, reports, and other works that reflect the true identity and image of Sriram though we have not been able to capture all of those due to paucity of space. I humbly encourage all of you to make use of this platform to remain connected with us. Let me reiterate that we welcome all contributions so that we can make this e newsletter a place for our collective voices. If you have articles you wish to share, let us know. If you have missed an edition, you can catch up by visiting our website at www.sriram.ac.in Archives of our past e-newsletters are available for your convenient viewing. Enjoy and we hope to hear from you soon. Prof.Soumitra Chakraborty Dean (SRIM T)

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Sriram News Letter

Drishtikon PDP Session & HR Conclave

Seminar on Personality Development In the pr ocess of or ganizing a seminar for the students, Sr ir am is always r eady to br ing somethi ng new which detac hes it fr om the league. On 4th September was conducted a seminar on Per sonality Development. On the said day, C hair man and Managi ng Dir ector of “ichieve” came in the college. T hey came up with a differ ent concept for better under standing. They took two students and made a video of their mock inter view. Then wit h those videos they tr ied to make r est of the students under stand. They appr eciated the skills and r ectified the mistakes made. They also shar ed the do’s and don’ts of the inter view with the help of the examp le of those two students’ int er view.

HR Conclave With the conti nuity of doing somethi ng new and differ ent, Sr ir am appear s with the new c oncept called club activity. C lub activity is conducted accor ding to the distr ibution of students as per their specialization. A club inc ludes t en students fr om each speci alization. Like, HR club inc ludes ten HR specialized students, Finance c lub inc ludes ten financ e specialized students and Mar keting club includes ten Mar keting specialized students as well. The aim of making these clubs is to make the students mor e r esponsible, event or ganizer , and cr eative. So in this cour se of action the fir st activity done by the HR club was or ganizing a HR Conc lave. The faculty and students of HR c lub became successful in mar king an unfor gettable day at Sr ir am. They conducted the HR conclave on the topic of Economic Turbulence- HR challenges and opportunities in the c ollege for which t hr ee eminent speaker s both fr om academics as well as cor por ate wer e invited. Conc lave was held on 14 September.

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Sriram News Letter

Drishtikon

HR Conclave

The name and pr ofile of the speaker s with their topics ar e as follows: •

Prof. S.K. Sinha (Visiting Faculty / Tr ainer ) Theme: HR- A Competitive Advantage in Economic Dow nturn.

Ms. Shraddhanjali Nath (Manager -HR, Ster ia, Noida) Theme: Organizational Change- An Outlook on Freshers’ Employment.

Major Enayet Kabir (Associate V ice Pr esident, Techno Pak) Theme: Preparing Your-self for the Changing World- “A human resource perspective”.

The conc lave helped the par ticipants, not only HR sp ecialization c andidates but also ever y fr esh management gr aduate, t o get the insights of t he r ange of challenges and The conc lave helped t he par ticipants, not only HR specialization c andidates but also ev er y fr esh management gr aduate, to get t he insights of the r ange of challenges and oppor tunities that ar e faced by the fr esher s in curr ent catastr ophic economic downt ur n. After the conclave all of the HR students enjoyed r efr eshment snacks.

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Sriram News Letter

Guest Lecture from Radisson Blu

Drishtikon Session By Mr. Abhishek Saxena, Radisson BLU MBD Hotel “I AM NOT A FRESHER, I HAVE AN EXPERIENCE OF 23 YEARS OF LI FE....” On 17/10/13, ther e was an inter active session on Customer satisfaction with Mr . Abhishek Saxena, Cor por ate Manager quality and talent dev elopment with Radisson BLU MBD Hotel, Noida. Mr. Saxena told that for a business and a business manager , a happy customer is GOD. To r un a business succ essfully a Manager needs to put himself in the shoe of his both i nter nal and exter nal cust omer s. He is the per son who beli eves t hat each one of us has unlimited potential and shar ed with students the mantr a of success“Never demotivat e your self and r espect your self.” It was a sessi on t hat not only changed our out look and the way we see our selves but also motivat ed us to c hange for the better .

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Drishtikon Guest lecture from Jubilant Life Sciences

Session by Mr. Ankush Arora (Jubilant Life Sciences) “Interview

is not about what you know, it is all about how well you know!!!�

On 19/10/13 the final year students of SRIMT had an inter active session with Mr Ankush Ar or a, head of or ganization development and employee engagement at jubi lant life sciences. Mr . Ar or a talked on t he placement and inter view ski lls. Inter view is not about what y ou know, it is all about how well you know. It is y ou who can dr ive the inter view in your way Mr . Ar or a said. He also deliver ed his per sonal exper ience that what usually he get the answer s fr om the inter viewee and as a inter viewer what he expects. If you ar e a fr esher , it is the biggest advantage for you because these days compani es hir e fr esher s because they thi nk fr esher can be molded accor ding to t he r equir ement of t he c ompany and at t he ti me of inter view the t hing which r eally matt er s is your attitude, aptitude and Confidence, Mr. Ar or a said.

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Sriram News Letter

Drishtikon Workshop & Seminar

Workshop on ERP-SAP It was a gr eat oppor tunity for the students of SRIM T to attend a wor kshop to gr ab the knowledge about ERP-SAP. DUCAT a leading IT Tr aining institution conducted the wor kshop on ERP-SAP on 1st November . ERP-SAP is an integr ated softwar e solution t hat inc or por ates the key busi ness functions of t he or ganization. Mr . Mahendr a Singh (Senior SAP Consultant) gav e a br ief detail of SAP and how it cr eates an impact in the development of an or ganization. He also descr ibed the benefits of SAP in data pr ocessing for Real Time 3 Tier Ar chitectur e. “SAP is the wor ld's leading pr ovider of business softwar e solutions. T oday mor e than 30,000 cust omer s in over 120 countr ies r un mor e than 1,00,000 i nstallation of SAP softwar e- fr om distinct solutions addr essing the needs of small and midsize enter pr ises to suite solution for global or ganizations”, said Mr. Mahendr a. It was an inter active session wher e students wer e encour aged to ask the questions so the doubts ar ising in the mind of students c ould be c lar ified.

Seminar on Digital Marketing Each seminar r epr esents its own challenges and r ewar ds. And the seminar of Digital Mar keting by Sir ez Gr oup was no exception on 26/10/2013. Best thing about the seminar was that t he CEO of Sir ez Gr oup Mr . R.P Singh, took the r esponsibility himself to shar e the knowledge of Digital Mar keting. Huge attendance of students showed their inter ests of making t heir car eer in the field of digital mar keting. The er a of Tr aditional mar keting is about t o ov er , the ongoi ng and upcoming er a is of Digital Mar keting. It seems like near ly ever y business on the p lanet is connecting with fans on Fac ebook®, Tweeting, uploading videos on YouTube and getting LinkedIn. M any or ganizations t hat haven't gone “social” yet ar e also about t o mov e to the digital media. Digital mar keting is an emer ging field with which t he students pur suing t heir management can expect to have a br ight pr ofessional f utur e ahead as it has become one of the most pr omising car eer choices today….

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Sriram News Letter

Drishtikon National Education Day

National Education Day celebration at Sriram Sr ir am Gr oup of Institutions is one of those instit utions which believ e in a pious motive of impar ting quality education and t hen it becomes all i mpor tant when t he whole c ountr y was celebr ating National Education Day r emember ing our fir st education minister Maulana Abdul Kalam Azad on 11/11/2013. His pioneer ing effor ts ar e displayed by some i ncr edible initiatives which lie i n the foundation of Univer sity Gr ant Commission (UGC), steps taken for fr ee pr imar y education and moder nization of Indian Educational System for matchi ng int er national standar ds. Beyond being a political identity, he was a fr eedom fighter and symbol of India's diver se theme: Unity i n Diver sity. He was identified as a sy mbol of Hi ndu-Muslim unity. The Management at Sr ir am had taken special inter est in or ganizing this ev ent which i nvolved Exec utive Dir ector , Dean-Academics, Faculty Member s and all of the stud ents. The session star ted with t he light ening of t he lamp, gar landing t he photo i mpr ession of Maulana Azad and a welcome addr ess by Pr of. Chandr ani Ganguly. T he event was also gr aced by a v er y infor mative and inspir ing documentar y on Maulana Azad which depicted the tr ue vision of man of gr eat thoughts and wisdom. The celebr ation was given an inter esting touch by a small quiz or ganized by Pr of. Soumitr o Chakr abor ty (Dean-Academics) and Pr of. Rakesh Pandey. The gr oups wer e divided on the spot and teams wer e for med. All of the par ticipants r esponded to the questions ent husiastically and enjoyed br ainstor ming. The celebr ation ended on a high note with some wor ds of wisdom by our r espectable Dean and distr ibution of sweets. Lastly, it mar ked an impr ession that we have lost some of the significant pioneer ing wor ks in the I ndian hist or y which needs to be r evitalized. Kuchh Baat Hai Ke Hasti M it’ti Nahin Hamari Sadiyon Raha Hai Dushman Daur-e-Zaman Hamara.

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Sriram News Letter

Drishtikon Sports Day at SRIRAM

SPORTS DAY AT SRIRAM Without a shadow of doubt one of the most beneficial par ts of SRIMT is the spor ting oppor tunities offer ed to each and ever y student, thr ough college spor t. Regardless of seni or ity & ability, students her e at SRIMT have the oppor tunity to take par t in a r ange of spor ts in a r elaxed and enjoyable envir onment. Whether you've been p laying a spor t for the past ten year s, ar e r ekindling a past passion or simply fancy tr ying something new, then college spor t can cater for your needs. This is a fantastic way to have a fantastic time wher e entir e Srir am Family c omes toget her . Thr oughout t he y ear all Four Houses (Shivaji, Tagor e, Ashoka & Raman) compet e in a r ange of events and spor ts. Curr ently ther e wer e thr ee leagues, namely: Football, Cr icket & 100 meter r ace (For Gir ls only). Fir st day of Spor ts went to t he name of Shivaji house wher e Shivaji gr abbed the winner title in Race and Cr icket and second day Tagor e house defeat ed Shivaji in the Fi nal matc h of Football. The r esults of all of t hese individual competitions ar e compiled together to det er mine who wi ll be cr owned the best t eam of t he year .

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Drishtikon Eduthon 2013 The student Club of Sriram, Dream Sans Frontier in par tner ship with Antral, a Bihar based NGO or ganized a mini marathon, "Eduthon 2013" on 17th November wher e students in lar ge number and people fr om all walks of the life par ticipated.

Eduthon 2013

On 17th November the volunteer s of DSF-- Dr eam Sans Fr ontier , Sr ir am Students Club and Antr al got up ear ly in the mor ning for the pr oper arr angement of the event, not only the volunteer s but they motivated other students of Sr ir am for the involv ement. They wer e busy in helping t he par ticipants of Mini Mar athon with t he r egistr ation pr ocess. The entr ance Gate had ador ned a huge banner which said, “Eduth on 2013—Run for a cause” and r oad showed the sign, ar r ows and banner s on the way t owar ds campus. It also helped the par ticipants to show t he way of 10 K m. Eduthon was or ganized for helping a bottom of the pyr amid schools i n Bihar . They under stand their r esponsibilities towar ds the society and countr y. They want to bridge the gap between the educati on facility of r ur al and ur ban ar eas. As the sun slowly star ted spr eading its r ays, the number of the par ticipants began incr easing. Ther e wer e sever al st udents fr om the near by colleges inc luding t he students of Shar da Univer sity, PIMT, G L Bajaj, Galgotias, GNIT, to name a f ew. The ev ent also attr acted some fac ulty fr om near by colleges. The gir ls and boys r an….so did the young and old…the volunteer s who wer e positioned at var ious places on the r oute stood by to help the r unner s, the few students who tur ned up as water boys filled the glasses with water to dr ink…..the arr ows painted on the entir e r oute guided the par ticipants….the camer as clicked and the fi lms r olled. The fir st and the second position i n t he boys categ or y was won by two young men, one: Mr Madan Kumar of PIMT and the ot her a wor king pr ofessional by name Mr . Har i Om Kumar . It was then t he time for gir ls. The fir st position went to Divya Shukla and second to Anshika Thakur , both Sr ir am students of final year MBA. With the distr ibution of pr izes and c er tificates the event came t o an end and tir ed students wer e str olling, sitting in the lawns and enjoying the r efr eshment. And like this mar ked the end of one successful event.

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Drishtikon Press Coverage of Eduthon

Press Coverage of Eduthon

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Sriram News Letter

Drishtikon Press Coverage of Eduthon

рдЫрд╛ рдиреЗ рдЙрдард╛рдИ рд╣реИ рдЧрд╛рдВрд╡ рдХ рд┐рдЬрдореЗрджрд╛рд░реА Nov 17, 2013, 08.00AM IST

рдПрдХ рд╕рдВрд╡рд╛рджрджрд╛рддрд╛редред реЗрдЯрд░ рдиреЛрдПрдбрд╛ реАрд░рд╛рдо рдХреЙрд▓реЗрдЬ рдХреЗ рдПрдордмреАрдПрдо рдХреЗ 6 рдЯреВ рдбрдВтЧМреЗтЧМрдВрд╕ рдЕрдкрдиреЗ рдЯреАрдЪрд╕ рдХреЗ рд╕рд╛рде рд┐рдмрд╣рд╛рд░ рдЧрдП рдереЗред рд╡рд╣рд╛рдВ рдЙ$рд╣%рдиреЗ рдПрдХ рдПрдирдЬреАрдУ рдХреЗ рд╕рд╛рде рд┐рдорд▓рдХрд░ рд┐рдмрд╣рд╛рд░ рдХреЗ рдЧрд╛рдВрд╡% рдХ( рдпрд╛*рд╛ рдХ( рдФрд░ рдЧрд░реАрдм рдк+рд░рд╡рд╛рд░% рдХ( рдкрд░реЗ рд╢рд╛рд┐рдирдп% рдХреЛ рдорд╣рд╕реВрд╕ рдХрд░ рд▓реМрдЯреЗ рд╣.ред рдЗрди рдЯреВ рдб/рд╕ рдиреЗ рдПрдирдЬреАрдУ рдХреЗ рд╕рд╛рде рдЧрд╛рдВрд╡% рдХреЗ рд▓реЛрдЧ% рдХ( рдорджрдж рднреА рдХ( рд╣реИред рдЯреВ рдб/рд╕ рдиреЗ рдард╛рдирд╛ рд╣реИ 3рдХ рд╡рд╣ рдПрдирдЬреАрдУ рдХреЗ рд╕рд╛рде рд┐рдорд▓рдХрд░ рдЖрдиреЗ рд╡рд╛рд▓реЗ 29 рд╕рд╛рд▓ рддрдХ рд╡рд╣рд╛рдВ рдХреЗ рд▓реЛрдЧ% рдХ( рдорджрдж рдХрд░/ рдЧреЗред реАрд░рд╛рдо рдХреЙрд▓реЗрдЬ рдХреЗ рдЯреАрдЪрд░ рд░рд╛рдХреЗ рд╢ рдХреБ рдорд╛рд░ рдиреЗ рдмрддрд╛рдпрд╛ 3рдХ рдПрдордмреАрдПрдо рдХреЗ 6 рдЯреВ рдб/рд╕ рдЕрдкрдиреЗ рдЯреАрдЪрд╕ рдХреЗ рд╕рд╛рде рд┐рдмрд╣рд╛рд░ рдХреЗ рдзрд░рд╣рд░рд╛ рдЧрд╛рдВрд╡ рдЧрдПред рд╡рд╣рд╛рдВ рдЕрдВ6рд╛рд▓ рдПрдирдЬреАрдУ рдХ( рд╕рд╣рд╛рдпрддрд╛ рд╕реЗ рдЧрд╛рдВрд╡% рдХреЗ рджреМрд░рд╛ 3рдХрдпрд╛ред рдпрд╣рд╛рдВ рдХ( рдкрд░рдВ рдкрд░рд╛ рдХреЛ рдЬрд╛рдирдХрд░ рдЯреВ рдбрдВтЧМреЗтЧМрдВрд╕ рдиреЗ рд╡реГ8рд╛рд░реЛрдкрдг 3рдХрдпрд╛ред рдЙ$рд╣%рдиреЗ рдмрддрд╛рдпрд╛ 3рдХ рд╡рд╣рд╛рдВ рдмреЗрдЯреА рдкреИрджрд╛ рд╣реЛрдиреЗ рдкрд░ рдЖрдо рдХрд╛ рдкреЗреЬ рд▓рдЧрд╛рдпрд╛ рдЬрд╛рддрд╛ рд╣реИред рдЙрд╕рдХреЗ рдЬрд╡рд╛рди рд╣реЛрдиреЗ рддрдХ рдкреЗреЬ рдкрд░ рдЖрдо рд▓рдЧрдиреЗ рд▓рдЧрддреЗ рд╣.ред рдЗрдирдХреЛ рдмреЗрдЪрдХрд░ рд╣реЛрдиреЗ рд╡рд╛рд▓реА рдХрдорд╛рдИ рд▓реЬрдХ( рдХ( рд┐рд╢8рд╛ рдкрд░ рдЦрдЪ рдХ( рдЬрд╛рддреА рд╣реИред рд┐рдмрд╣рд╛рд░ рдХреЗ рдЧрд╛рдВрд╡% рдХ( рдорджрдж рдХреЗ рд┐рд▓рдП рдХреЙрд▓реЗрдЬ рдПрдХ рдПрдирдЬреАрдУ рдХреЗ рд╕рд╛рде рд┐рдорд▓рдХрд░ рдЖрдЬ 10 3рдХрдореА рджреМреЬ рдХрд╛ рдЖрдпреЛрдЬрди рднреА рдХрд░рд╛ рд░рд╣рд╛ рд╣реИред рдЗрд╕рд╕реЗ рд╣реЛрдиреЗ рд╡рд╛рд▓реА рдХрдорд╛рдИ рд╡рд╣рд╛рдВ рднреЗрдЬреА рдЬрд╛рдПрдЧреАред

Eduthon тАУ 2013 by Sri Ram Institute Greater Noida November 17, 2013 no comments 51 Photo Today Eduthon - 2013 by Sri Ram Institute Greater Noida

Eduthon тАУ 2013 started on a big roar from the participants with around 150 people participated in it. Both boys and girls participated in it and students from other colleges looked equally enthusiastic. Mr Hari Om was the first to complete those 10 kilometres from Boys and Divya shukla from Sriram College was the first from the girls side.

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Sriram News Letter

Drishtikon Industrial Visit at Yakult

Industrial Visit at Yakult Danone India Sr ir am is very much dedicated in pr oviding students with better education and pr actical tr aining. In the same pr ocess an industr ial visit was or ganized for the fir st year students of SRIMT by the tr aining and placement depar tment of the college. The visit helps in making better industr ial r elations and assists in under standing the i ndustr ial cultur e. The V isit was at "Yakult Danone I ndia", a pr o-biotic dr ink pr oducing company situat ed at Sonipat, Har yana on 29/11/2013. The visit pr oclaimed ser ies of events inc luding pr esentation and visit to the manufact ur ing depar tment. An industr ial visit gives t he oppor tunity to gr ab the knowledge r elat ed to t he manufact ur ing depar tment and the r eal cor por ate cultur e. So did this visit as well‌.

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Sriram News Letter

Industrial Visit at Parag Diary

Drishtikon Industrial Visit at Parag Dairy, Noida An Industr ial V isit to Par ag Dair y (Pr adeshik Cooper ative Dair y Feder ation), Noida was or ganized on 18th of Dec, 2013 Wednesday for the MBA(2013-15) students of SRIMT by the Tr aining & Placement Cell. A br ief pr e-visit tr aining session was conduct ed by Prof. H.N Pradhan (Pr ofessor and Coor dinator of the T&P Cell) for the students to ensur e the exposur e of students to actual wor king conditions, to make students awar e of i ndustr y pr actices, to cr eate pr actical awar eness and to acquaint the students with inter esting facts and br eath-taking technologies. The Mar keting Manager fr om Par ag Noida, Mr. Verman infor med the students that PCDF was the chosen agency t o imp lement the Wor ld Banks pr estigious Oper ation Flood pr ogr amme in the stat e of Uttar Pr adesh. He also shar ed the infor mation that at pr esent PCDF lends its suppor t and ser vices to 6,00,000 r ur al mi lk pr oducer s thr ough 59 Distr ict Milk Unions and about 13,500 V illage Dair y Cooper atives in the State. Dur ing the visit, the st udents lear nt the supply chain management of Par ag, 3PL solutions, mater ial hand ling and other innovative tec hniques adopted by Par ag. The details of t he oper ations wer e also explai ned by the exper ts fr om Par ag, Noida. The st udents wer e accompanied by their faculty member Mr. H.N Pradhan who guided the st udents dur ing the visit to get valuable insight about Par ag.

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Sriram News Letter

Drishtikon Student Placement Cell

Student Placement Cell @ SRIMT Training and Placement Cell in the SRIMT plays a vital r ole and also consider ed as a key depar tment of the institute. As ther e ar e lar ge number s of Management colleges coming up in Delhi NCR, the competition for employment is incr easing ever y day and the job of placement is becoming a challenging one. A full-fledged plac ement cell is f unctioning in the college wit h a full time placement t eam and a newly made t eam of student plac ement c ell. Tr aining and Plac ement cell p er for ms the following activities:• • •

Arranging industry visit for students. Inviting various organization for campus recruitment. Training to suit various needs of industry.

SRIMT is well known for its academic exc ellenc e and is oft en c onsider ed as one of t he fav or ite stop for a lar ge number of or ganizations for r ecr uiting management students. The student plac ement c ell wi ll be r unning and managed by an efficient t eam of college st aff and under the guidanc e and super vision of them student placement cell will hand le all aspects of placement at SRIMT. Right fr om contacting companies to managi ng all p lac ement r elated thi ngs, pr e placement t alks and conducti ng final inter views, the student plac ement cell wi ll be r esponsible to pr ovide its best possible assistance to t he r ecr uiter s.

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Sriram News Letter

Article by Prof. Rakesh Pandey

Drishtikon Movies Today in India

Prof. Rakesh Pandey The r ecent commer cial success of movi es like Kr ish-3, Chennai Expr ess and Ye Jawaani Hai Deewani r eveals two impor tant impr ession of the Indian Enter tainment Industr y. Fir st, the lack of concept of the movie-maker s and second which is the most impor tant is the lack of quality demand for motion pictur es by Bolly wood audience. For an or dinar y public it may not be a c oncer n for them as this is not dir ectly r elated to their liv es sinc e t hey c onsider it just an enter tainment. But for me, p laying a r ole of a lectur er , I take this as one of the r easons for the disastr ous consequences for a students' life. It takes me t o the movie making of the lat e 1960s and the 1970s dec ade, when watc hing Amitabh Bacchhan, the angr y young man of Bolly wood used t o p lay c har acter s of a Tanga wala (char iot dr iver ), a dr unkar d and a r ag that become r ich in movies like Tr ishul. These ar e those movi es which depict Amitabh Bacchhan who fights against t he destiny t o go fr om r ags to riches and the audience most ly char acter ized by the same c har ater s ar e lost in an isolat ed wor ld. When t he movie gets ov er , they ar e back fr om wher e they felt t hemselves like A lice in Wond er land. But those days ar e gone. Today the audience is dir ectly the common middle c lass which for ms the biggest mar ket to explor e for the enter tainment industr y. One of the all time block-buster s of Indian Cinema, 3 Idiots, is one suc h movi e which has left its impr essions on ev er y individual. But I am skeptic about it. The movie hangs ar ound t he conc ept of doing what y ou love and y ou wi ll never wor k agai n. It nar r ates about a char acter , Rancho, who takes admission in engi neer ing college just because he lov es machines. When a movie depicts this, I ask one thi ng: Some of the most int elligent minds

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Sriram News Letter

Article by Prof. Rakesh Pandey

Drishtikon passing out of Indian pr emier engineer ing institutes in India have never seen a labor ator y or a computer lab befor e coming to college. They never had the chance to witness befor e. It is indeed ver y difficult to under stand what your inter nal element is and showcasi ng as if it was easy c annot help t he youngster s to r each the pennac le of their car eer s.

I inter act with a lot of students coming out of differ ent places who have a hangov er of movies and their char acter s. What it has r esult ed into is a differ ent r eality away fr om the pr agmatic lessons of life. The out look for youngster s have gr eat ly been shaped the audio-visuals they enc ounter ever yday in their lives. One thing whic h they lack is the vision. It seems to me like r ipples in the wat er which vanishes i n seconds. The showcasing of such movies is leading the youngster s, the major pr emise on which the futur e development of the c ountr y depends, on a disastr ous end. Movies depict someone’s notion of under standing on a subject and b linding following may pr esent cat astr ophic r esults. Indian movi es today ar e popped up but singly thought boy-gir l r omanticism toget her mixed with violence and stunts. The teenager s ar e ver y quick in taking those episodes of movies and can be depicted in t he attitude t owar ds their lives and their behavior with famili es and fr iends. One such i nstant which is quit e evident is a super hit Aamir Khan's movie Dil C hahta Hai. Now how many time you have seen t hr ee fr iends hanging ar ound to Goa and ot her fun-making p lac es with no wor k to be done. Yes it is possible for a boy who is bor n with golden spoon or a silver spoon. That is not life what we see in a middle c lass fami ly. These families have to make their ends meet which has bec ome t oo complex in this fier cely competitive wor ld. But what happens when a t eenager is watching whose upbr inging has been done in lower or upper middle class. His out look about life wi ll ofcour se change and can pr ove fatal because life is not a bed of r oses. It is indeed welcoming that the i ndustr y is gr owing and it is gr owing beyond limits but that should not be pr edator y in natur e. Because if it takes the pr edator y for m of gr owth, the balanc e of the society will be tr apped inside an equi libr ium and the psuedo str uctur e it will i nher it will a blasphemic dev elopment of society.

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Drishtikon Article by Prof.Vibhor Kataria

SelfSelf-awareness is Key

Prof. Vibhor kataria Ladies and G ent lemen: sinc e a long time I have been t hinking about putting an ar ticle i nto our quar ter ly news- lett er . I must put on r ecor d, befor e going any fur ther , that cr edit for this is due to Pr of Devidasan. His insistence helped get this not e out. I am uncer tain how effective all of you may find this, howev er , it comes with an immense pur ity of intent! And I most si ncer ely hope you find it useful and put it to effective use. This is addr essed as a lett er for no other r eason but the fact that I did not want this to go down as an ar ticle, but wanted to specifically addr ess it to you—t he students. Par ticular ly the fir st year students. The r eason I want the fir st year s’ to par ticular ly take note of it is the time factor . You hav e time! You all have hear d me har ping on the phr ase—the more you sweat in…..the less you will bleed in war. Building on t hat, I want you all with all my si ncer ity become self-awar e. Become awar e of t he envir onment you ar e in, and what’s coming next. I have been wor king with the entir e cr oss-section—fr om the fir st, second year MBA and PGDM, and tr uly find potential. Unt apped potential to b e pr ecise! You all hav e it in y ou, however , it’s time to r edeem that potential and put it for your own effective use. Besides the var ious exams and cour ses you have to under take, ther e ar e two major milestones t o cr oss—the SIP as well as campus p lac ement. The effor t, zeal, zest and deter mination for coming out with flying color s needs to be fir mly in p lace. And this is somethi ng you won’t be allowed to slack on! In that dir ection, please note y ou ar e not to wait unti l c loser to placement ti me for wr iting your r esume! You ar e not to wait unti l placement season to get an idea about t he pot ential companies y ou wish to wor k for . You need to st ar t wor king on that backwar ds—as I have been har ping in my 10 to 11 AM sessions. Wher e ar e you in 2015? You need to answer that now, and not r un behind faculty with only six-sev en months to spar e! The answer to wher e you ar e in 2015 is in self-awar eness. And that is t he key!

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Sriram News Letter

“Man ki Jaagrukta”… Poem by Nishank, MBA-I year

st

Poem by Nishank,MBA 1 Year

Drishtikon

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Drishtikon nd

Poem by Trapti,MBA 2 Year

Yes we are friends…… When we love each other, yes we are friends When we abuse each other, yes we are friends When we think more about each other, yes we are friends When we fight like dog and cat, yes we are friends When we pamper each other, yes we are fiends When someone said wrong about anyone of us then we fight, yes we are friends When anyone of us is in the hospital and tears come out, yes we are friends When we feel alone on lunch and dinner table, yes we are friends When we feel jealous of success of anyone of us, yes we are friends When one of us is panic & one said everything is fine, yes we are friends When anyone of us is in problem and one is stand by aside, yes we are friends When one of us needs help and a hand that always hold, yes we are friends The mixture of tears, abuse, anger, love is friendship Any condition, action and reaction will not bother our relation Because, yes we are friends forever……. forever ……. Poem by Trapti S aini ,MBA 2nd Year

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Sriram News Letter

Drishtikon Article by Prof Soumitra Chakraborty

Understanding Digital Marketing

Prof. Soumitra Chakraborty

“Digital mar keting� is t he pr ocess of bui lding and mai ntaining customer r elationships thr ough onli ne activities to facilitat e the exc hange of ideas, pr oducts, and ser vices that satisfy the goals of both par ties. With the const ant gr owth of the web, and mor e people getti ng connect ed ever y day, digital mar keting has become a necessity for many or ganizations. This also inc ludes small busi nesses that want t o tr ade online and make a name for themselv es on the web. The web is cr owded with i nfor mation. If you hav e a website, can these peop le r each y ou that ar e sear ching the web for answer s? One way t o make sur e you ar e found on the web is with an optimized digital mar keting str ategy. Most digital mar keting str ategies and c ampaigns hav e 5 objectives. Reac hing the r ight audienc e, engage with your audience, motivate your audience t o take action, efficient spending on your campaign and r etur n on investment (ROI)The goal of Digital is to gener ating sales and/or captur ing leads fr om customer s that ar e sear ching on the Int er net for answer s. In ear lier days it was all about sear ch engine optimization what we call as or ganic sear ch. The whole pr ocess was bui ld a website, apply the ar t of on and off page SEO to your website, you build li nks, you build mor e links, and you build even mor e back links, focus on the meta-tags, content, etc. You hope it shows up in Google someday. You hope it displays on the r esults with the r ight keywor ds (what peop le ar e typing in when they sear ch).It was like fishi ng and hoping you wi ll get a catch. Digital mar keting consists of:  Sear ch engine optimization (SEO)  Pay per click (PPC)  Social media mar keting (SMM)  Emai l mar keting  Display adver tising (banner ads)  Affiliate mar keting  Content mar keting

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Sriram News Letter

Drishtikon Understanding Digital Marketing



Online r eputation management (ORM)

Sear ch engine optimization (SEO) Sear ch engi ne optimization (SEO) is t he pr ocess of getti ng tr affic fr om the “fr ee,” “or ganic,” “editor ial” or “natur al” listi ngs on sear ch engi nes. A ll major sear ch engines such as Google, Yahoo and Bing have such r esults, wher e web pages and other content such as videos or local listi ngs ar e shown and r anked based on what the sear ch engine consider s most r elevant to user s. Payment isn’t involv ed, as it is with paid sear ch ads. Examples of paid sear ch ar e Google’s Adwor ds (3 line ads that show up on the r ight/top of sear ch engine r esults),Micr osoft’s Adcenter , Yahoo’s sear ch mar keting (Over tur e)

Pay per click (PPC) Pay per click (PPC) is a type of sponsor ed online adver tising that is used on a wide r ange of websites, including sear ch engines, wher e the adver tiser only pays if a web user clicks on their ad. Hence t he tit le, 'pay per click'. Adver tiser s place bids on keywor ds or phr ases that t hey t hink their tar get audienc e would type in a sear ch field when they ar e looking f or specific goods or ser vices. Social media mar keting (SMM). Social media is a medium and the medium is only a vehic le that amplifies social behaviour . The medium is an instr ument on communicati on, like a newspaper or a r adio, so social media would be a social instr ument of communication.Social media (Web 2.0) t echnologi es (Twitter , Facebook, YouTube, Pinter est, LinkedIn) consistenly changes all the time and your SMM str ategy should NEV ER star t with the technology par t of it. The POST method is an excellent star ting point for any SMM campaign. The POST method stands for “People, Objectives, Str ategy, Technology ”, and this method helps to addr ess the bur ning question of “should my company hav e a social media mar keting str ategy?”People: Do you know who your tar get audience is? What ar e their demogr aphics and inter ests? Objectives: What do you want to accomp lish with your social media mar keting campaign? Str ategy: How will things be differ ent after you launch your social media mar keting campaign? Technology: What social media channels ar e you going to use? Affiliate Mar keting Affiliate mar keting at its ver y cor e is about r elationships, a r elationship between thr ee par ties adver tiser , publisher and consumer . An adver tiser can be a company selling a pr oduct like electr onics, air line tickets, c lot hing or car par ts, or an adver tiser could also be an i nsur ance c ompany selling policies. The most impor tant thi ng to r emember is that you ar e an adver tiser if you ar e r eady to pay other peop le to help you sell and pr omote your business. A pub lisher is an i ndividual or company that pr omotes an adver tiser ’s pr oduct or ser vice in exchange for ear ning a commission. Adver tiser s contr actually agr ee to wor k with a publisher , then pr ovide the pub lisher with cr eative – in the for m of links, banner or text ads or even unique phone number s – that the pub lisher incor por ates into t heir website. T he final component

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Sriram News Letter

Understanding Digital Marketing

Drishtikon that completes the affiliate r elati onship tr iangle is the consumer . The consumer is the one who actually sees the ad and then makes an action (eit her by clicking a link or by submitting their infor mation via a

for m) that takes t hem fr om the pub lisher ’s website to t he adver tiser’s to comp lete the action, which we call a c onv er sion Emai l Mar keting Emai l mar keting occ ur s when a company sends a commer cial message to a gr oup of peop le by use of electr onic emai l. Most commonly thr ough adver tisements, r equests for business, or sales or donation solicitation, any email communic ation is c onsider ed emai l mar keting if it helps t o bui ld customer loyalty, tr ust in a pr oduct or company or br and r ecognition. Emai l mar keting is an efficient way t o stay connected with your clients whi le also pr omoting your business. With the help of emai l mar keting softwar e, email mar keting is an effective way to not only r each your tar get mar kets but also to stay connected with y our pur chasing base. Thr ough efficient use of emai l mar keting, you can r etain cur r ent clients whi le also tar geting new mar kets. You can easily monitor how effective a mar keting c ampaign is, and see t hat your r etur n on investment is substantially higher than with ot her , mor e tr aditional, mar keting campaigns. Let the i nter net help guide your customer s to you again and again with an effective emai l mar keting campaign. Display adver tising (banner ads)

A web banner or banner ad is a for m of adver tising on the Wor ld Wide Web deliver ed by an ad ser ver . This for m of onli ne adver tising entai ls embedding an adver tisement int o a web page. It is intended to attr act tr affic to a website by linking to the website of the adver tiser . The adver tisement is known as a "click thr ough." In many c ases, banner s ar e deliver ed by a centr al ad ser ver . When the adver tiser scans their log files and detects t hat a web user has visited the adver tiser 's site fr om the content sit e by clicking on the banner ad, the adver tiser sends the c ont ent pr ovider some small amount of money (usually ar ound five to ten US cents).[citation needed] This payback system is often how the cont ent pr ovider is able to pay for the I nter net access to supply the cont ent i n the fir st place. Usually though, adver tiser s use ad net wor ks to ser ve their adver tisements, r esulting in a r evshar e system and higher quality ad plac ement .Web banner s function t he same way as tr aditional adver tisements ar e intended to function: notifying c onsumer s of t he pr oduct or ser vice and pr esenting r easons why t he consumer should choose the pr oduct in question, a fact fir st documented on Hot Wir ed in 1996 by r esear cher s Rex Briggsand Nigel Hollis.[1] Web banner s differ in that the r esults for adver tisement campaigns may be

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Sriram News Letter

Understanding Digital Marketing

Drishtikon monitor ed r eal-time and may be tar geted to t he viewer 's inter ests. Behavior is often tr acked thr ough t he use of a c lick tag. Content management (CM) Content management (CM) is the administr ation of digital content thr oughout its lifecyc le, fr om cr eation to per manent stor age or deletion. The cont ent involv ed may be images, video, audio and multimedia as well as text. The usual stages i n digital content management ar e: Cr eation, Editing, Publishing (publishing, in t his cont ext, means making t he content avai lab le t o user s, whether Web site visitor s or enter pr ise employees. Over sight, including managing updates and ver sion contr ol and r emoval .Cont ent management systems (CMS) var y accor ding to the specific industr y. A Web content management system, for example, will inc lude components for that pur pose, such as a c ont ent management application (CMA) that automates the pr oduction of HTML. An enter pr ise content management (ECM) system, on the other hand, has components that will help deal with ent er pr ise data effectively. ECM components ar e gear ed to goals like str eamlini ng access, eliminati ng bottlenecks and minimizing ov er head. Online Reputati on Management (ORM) Online Reput ation Management (ORM) is extr emely impor tant for businesses, i ndividuals and br ands of all sizes. If people ar e sear ching for your name in the sear ch engi nes, then t her e is a chance you wi ll one day have negative r esults appear ing for you or your br and in the sear ch r esults. What you do and how y ou r eact to these negative r esults is what many r efer to as “online r eputation management “. What is Onli ne Reputation Management? Reputation management is the under standing or influencing of an individual’s or business’s r eputation. (sour ce: Wikipedia) The ter m was or iginally cr eated and used in the public r elations i ndustr y, but with the vast advanc ements in computi ng and over the int er net the phr ase and ser vice is now mor e popular than ever . When online r eputation management ser vices ar e being pr ovided to individuals and br ands onli ne, these pr actices ar e commonly used to impr ove r ankings in the sear ch r esults and monitor social net wor k activity. ORM can also expand into other ar eas of inter net mar keting such as r eview sites, the monitor ing of negative c omp laints and content, r esponding to customer complai nts, communication with sites to r emove negative cont ent and also specialization in SEO to help suppr ess negative cont ent and impr ove the r ankings of positive content for a specific “br and name”.

ROI tools Many tools and systems ar e avai lable to calculat e your ROI and to measur e the effectiveness of your digital mar keting campaign. Few ROI tools ar e: Google analytics

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Sriram News Letter

Understanding Digital Marketing

Drishtikon Google webmaster s tools Basic google sear ch Google adwor ds Social media monitor ing tools Sentiment analysis tools With the i ncr eased amount of social media p latfor ms, many companies ar e taki ng advant age of digital mar keting str ategies to pr omote and mar ket their pr oducts and ser vices. Since the Inter net allows us to communicate inst antaneously, launching a digital mar keting campaign can take plac e mor e quickly than tr aditional mar keting campaigns and ar e sometimes less expensive. The wonder ful thing about digital mar keting is that it’s immediate, thus you can monitor feedback, input and actions in r eal-time fr om your tar get mar ket.

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Drishtikon Article by Prof.Devidasan

The Magic of Human Resource Quotient

MQ”

Recruiters’

wor ld over give gr eat impor tance to evaluate t he lev el of “Intelligence

Quotient ” of the candidates they i nter view for the simp le r eason that without good Int elligenc e which has a dir ect link to t he t alent, “talent acquisition” cannot be done cor r ectly.

Though the connotati ons of “intelligence” cover s a wide spectr um of elements-logic, abstr act thought, under standing, self-awar eness, communication, lear ning,

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Sriram News Letter

Article by Prof.Devidasan

Drishtikon having emotional knowledge, r etention, planning, and pr oblem solvi ng—somehow “t he pr oblem solving” ability whic h often gave “immediat e soluti ons” was foc used on mor e by the r ecr uiter s to fir m up their candidates. While the candidates wit h high IQ per for med well, they seemed to lag behi nd when it comes to taking decisi ons i n situati ons wher e the compani es’ collectiv e per for mance has a dir ect bear ing to not only on finding soluti ons for specific pr oblems, but in managing the impact of the so taken decisions on the emp loyees who have diver gent: int elligenc e, socio-c ult ur al, ec onomic, linguistic, geogr aphical and r eligious backgr ounds, under standing and exper iences. These decisions often seem to under mine t he emotional bond which is essential for team bui lding and teamwor k and mor e importantly to see t he or ganisation as “one entity” by the diver gent wor k force. “Tr ust” which is the mai n building b lock for emotional bond also seems to lose its sheen when d ecisions wer e “t oo IQ based and cli nical” without having much “human side” in it.

It was then, t he pr actitioner s of HR star ted giving equal or at times, mor e impor tance to what is known as EQ—Emoti onal Int elligenc e while r ecr uiting; often testing the r ecr uitees’ individual emotional intelligenc e and his ability to blend and manage gr oup emotional intelligence. In one of the Har war d Business R eviews of Mar ch 2001 on Emotional Int elligence, V anessa Ur ch Dr uskat, Univer sity of New Hampshir e and Stevan B Wolf of Innov ative System Associates, Waltham talk about how a well ar ticulated Emotional Intelligence c ould pr oduce immense “T eam Effectiveness” i n an or ganization in t he following fashion. “Group emotional Intelligence  Trust, identity, efficacy  Participation, cooperation, collaboration  better decisions, more creative solutions, higher productivity” Emotional I ntelligence actually means, “B ecomi ng int elligent about emotion”, for self and that of t he or ganisation. Emp loyees havi ng high Emoti onal Int elligence not only use t heir IQ, but use EQ as well to cr eate har monious and stable wor kfor ce which is emotionally united and wor k as one entity. S uch employees nor mally wi ll have a “long t enur e” in t he or ganisation. Sev er al of the succ essful or ganisations give huge i mpor tance to “longevity of t he emp loy ee” and use the EI par ameter with gr eat car e whi le r ecr uiting. Evolving business models and pr actices acr oss the wor ld r e-aligned str ategies of the HR pr actitioner s fur ther and “Quotients” like SQ—“Social quotient /Intelligence” and PQ—“Political Q uotient/Int elligenc e” star ted playing. When Facebook, Linkedin, Twitter and other social medium became an int egr al par t of our both per sonal and pr ofessional lives……, when the huge impact of electr onic media changed the way we under stood the political complexiti es and dimensions of the countr y and wor ld, it was but nat ur al for the futur e

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Article by Prof.Devidasan

Drishtikon manager s’ “level of SQ and PQ intelligenc e” ar e tested when they wer e being r ecr uited/pr omoted. It was inter esting to see the talent acquisition manager s looking for new skills like, “Social Listeni ng ski lls” in their candidates who would be indulging, managi ng and str ategizing social media platf or ms which br ought attention, br and awar eness, cr edibility and above all huge for tunes to their companies. The impact of the self in knowing, under standing and influencing t he socio-political dimensions wer e quite visible on t he social digital spac e and this t oo became a yar dstick for evaluation. In an ever changi ng wor ld of Management of self and that of the business in an ev er evolving physical wor ld, an inter esting Mantr a that is keenly pur sued and pr acticed now by the business Manager s and leader s alike is that of “Mindfulness.” Mindfulness or “Smr iti” as it is ter med in Sanskr it is tr anslated as “awar eness” is a spir itual or psychologic al faculty t hat is consider ed to be of gr eat impor tance i n t he path to enlightenment. Enlightenment is a state of bei ng in which gr eed, hatr ed and delusi on hav e been over come, abandoned and ar e absent fr om the mind. M indfulness, which, among other things, is an attentive awar eness of t he r eality of t hings ( especially of the pr esent moment) is an antidote t o delusi on and is consider ed as such a 'power .' This faculty becomes a power in par ticular when it is coupled with “clear compr ehension” of whatev er is taking place. When mi ndfulness is used, it helped t he leader s to get t heir decisions r ight and t her efor e the acti ons t oo r ight and this made huge positive impact in not only on t he or ganizations, but in t he per sonal lives as well. It seems to per fectly fit-in, in the concept of how to make “good or ganizations gr eat or ganizations”, but it even fitted so well i nto making “smar t” or ganizations to “wise” or ganizations.” When pr acticed consciously, it is also found to tr ansfor m people and helped them to be r espected accepted and followed and ther efor e its “utility” is found to be even gr eater in our moder n lives, in all the spectr ums of life. No wonder why Bill Geor ge of Goldman Sachs is intr oducing “Mindfulness” at Har war d Univer sity……..no wonder why students ar e flocking to att end the c lasses of Michael Puett at Har war d Business School, wher e he teaches “C lassical Chi nese Ethical and Political Theor y” which teac hes among other things, “counter intuitive ideas” or “other possibilities” which ‘str ategy’ often misses out.

M

In a r ecent ly made post on Li nkedin, Jim Kim, the Pr esident of The Wor ld Bank wr ote about t he gr eat influenc e the book, “The Mir acle of Mindfulness” wr itten by the V ietnamese Buddhist Monk, Thich Nhat Hanh who is popular ly known as Thay, had on him and Jim Kim says, “Dur ing our conver sation, I asked him what advice he would have for me in ter ms of balancing my job, which has a gr eat deal of r esponsibility, and conti nuing to str ive towar d becoming a bett er human being and Thay said,

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48 B, Knowledge Park-III, Greater Noida, NCR. Tel 020 2323823. Fax 0120 2323900. URL www.sriram.ac.in e-mail info@sriram.ac.in


Sriram News Letter

Drishtikon Article by Prof.Devidasan

“Ther e ar e only thr ee kinds of power : Ther e is the power to let go, the power to under stand, and the power to lov e.”

So, Do we have a ‘new’ quotient by name,

“Quotient MQ” ?

I suppose, “Yes”

Let us ther efor e consciously look for Quotient MQ too among ot her quotients i n a per son and look for war d to r efine it better thr ough developmental pr ogr ammes wher ever needed in i ndividuals as well as of gr oups to not only c hur n out bett er pr oductivity and success, but har monious c o-existence as well.

C Devidasan Sriram Group of Institutions , December 8, 2013

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48 B, Knowledge Park-III, Greater Noida, NCR. Tel 020 2323823. Fax 0120 2323900. URL www.sriram.ac.in e-mail info@sriram.ac.in


Sriram News Letter

Drishtikon Chief Patron: Dr. Sriram Luthra (CEO)

Editorial Board

Patron: Prof. G.K.Tripathi (Executive Director) Student Editors: Raju Kumar Sinha Murari Kumar Ashish Kumar Anshika Thakur Guidance: Prof. Ankita Srivastava Mentoring: Prof. C.Devidasan (Advisor) Prof. Soumitra Chakraborty (Dean)

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48 B, Knowledge Park-III, Greater Noida, NCR. Tel 020 2323823. Fax 0120 2323900. URL www.sriram.ac.in e-mail info@sriram.ac.in

5th edition of SRIRAM newsletter Drishtikon  
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