iQuest Concept 1

Page 16

i/Q = iQ/uest

Brand Identity Presentation

concept

Half / Half

1

Conclusion

Half / half ia about before and after, problem and solution, duality of approach, where we know to make excellent work, Takes more than be follow the old safe paths. Every single task is new Quest, with its new challenges, IQ/UEST is aware of such. Half / half design language is MINIMAL, but versatile. Is Branding through color, shape, typography - but foremost through CONTENT. CONTENT is the KEY, design is surrounding.

1 SOUDESUNE |

brand design & strategy 1-42-6-301 sekiguchi | bunkyo-ku | tokyo | japan


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