iQuest Brand Book by yf.agency

The iQuest Book

Content

The Brand Story iQuest WAY®

Visual Identity

I./ Company Identity

II./ Brand Identity

How We Think

7 9 11 13 15

Introduction Core business In search for competitive angle... Our History... Spread the message

19 21 23 25 27 29 31 33 35

Connect the tools Connect the tasks Connect the ideas Connect the people Connect the dots Connect the dots in iQuest Way Connect the dots in iQuest Way 4 iQuest colors = analyze > connect > process > deliver iQuest product = Product + Service + Support

39 41 43 45 47 49 51

I./ I./ I./ I./ I./ I./ I./

53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85

II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./ II./

87 89 91 93 95 97 99 101 103 105

Basic Logotype (Signature) Basic Logotype (Signature) - Thin Line Basic Logotype (Signature) - LINE IS UNIVERSAL Position of Signature & Layout Ratio Build the layout Signature size - Half/Half rule - Do Not Typography - Supria Sans iQuest Brand Colors of smooth process - analyze / connect / process / deliver From Company ID to Brand - “We mean the dots” From Company ID to Brand - “We mean connecting the dots” “We mean dots connected” “Dot by dot means smooth process” “Smooth process ” - 4 color Basic gradient Gradient variations Flat color logo versions ( 4 iQuest colors ) Flat color background versions ( 4 iQuest colors ) Gradient color logo versions Gradient color background versions ( 4 iQuest colors ) Photos - Usage Rules iQuest way manipulated photo in the background Brand Logo + Claim System “Stamp” in 4 iQuest colors - is the iQuest “dot” “Stamp” in one line version - is the iQuest “dot” Thinking Behind Dare to be different Game Changers Learning from past Prepare for NEXT Doing better Prepare for NEXT Connect the dots We help Sky is the limit

The Brand Story

We are / We were

What iQuest is / What iQuest was

We are

Introduction

iQuest

iQuest ltd. engaged in customized web business solutions.

We are focused on

Core business

making business smarter on the web

We develop custom made web based applications, focused on making the flow of any business or entrepreneurship smoother, smarter and economical.

We are operating in a very competitive industry.

Searching for a strong point ...

iQuest

Competitive environment is healthy, naturally stimulating progress! To think about who we are, and how can we do better. Thinking over, re-defining the core principles and values of our brand.

We are learning from the past heading towards future.

Our History...

2013 2012 2007 2004 1998

The core team was formed during the summer of 1998. iQuest started as a “garage” startup, in one of the co-founders home. Only half a year later they had to get real office space. Which soon started to be too small; and iQuest moved to bigger offices in the Prague’s suburbia.

iQuest s.r.o. was officially incorporated in summer 2004. The project made by iQuest was honored by Ministry of internal affairs award as a promising business in the very same year.

In the year 2007 IQUEST was granted by two important clients as “best IS/ITC project of the year”. In the same year they started to pioneering the Ruby on Rails platform. They learned and applied the framework to their projects as few first in Czech republic. That was a smart move , which is still delivering, iQuest is ahead of its competition.

Nowadays we are located in the very Centre of Prague, where the employees as well as our customers have the necessary comfort while delivering the best IT solutions.

Complete re-branding and rethinking of our business model. Ready to connect the dots?!

We are specialized in big and complex information systems development. We are right counterpart for those who have good web idea.

When the young co-founders completed the first complex info-system, they charged 25 000 CZK. It seemed big money in those days. Today iQuest builds systems worth millions, the co-founders made it to the first league.

We are using what we learned over the years. Now we do spread our message.

Share gained know-how

iQuest

iQuest is stronger, partial goals are achieved, next step is to empower the iQuest brand, and spread the message.

/ analyze

/ connect

/ process

/ deliver

The message

iQuest WAY速 / support

First analyze the problem, than connect available resources to proceed with development. Finaly deliver smarter business web applications and further support. 17

We connect modern technology & management tools to answer even the most complex project demands.

Connect the technology & management tools

Ruby On Rails

Redis

SendGrid Redmine Backlogs

Selenium

Memcache

RedHat

Cucumber

Ubuntu

Project Strategy

Reporting

Elasticsearch NewRelic Analysis

Heroku

CentOS

Mint

AngularJS

Artificial Intelligence Capistrano

Airbrake

Design Thinking

Linux

Web 2.0

Airbrake

Wire-framing

Stay in touch with the latest technology, research tools, presentation forms, ideation processes. Meanwhile focused on management and project flow tools. We use the best of it to stay on top of the game.

We connect the tasks into the smooth work flow and focused project development.

Connect the project sub-tasks

Elements planning Requirements analysis Kick Off

Kick Off

Code templates

Build Framework.

Presentation

Review

Code Validation

Cross-Browser check

Project brief

Each project is an interconnected bulk of various tasks, it’s a puzzle and rarely looks like a “straight line”. We are aware of the complexity of tasks following one after another in a sense-making order. That way we engage and offer our own in house proofed best practices, collected under iQuest WAY® processes.

We connect the skills to deliver the best and suitable solutions.

Connect the skills & ideas

Innovation User Generated Content Agregation

Crowd sourcing

Support Efectivity Design and feeling Focus Group

Clear metrics

Focus on user Social Networking

Honesty

Joy

Long Tail marketing

Simplicity

Optimisation

iQuest is constantly searching for new ideas, attitudes and trends in the industry; in order to deliver the most up to date products.

We connect the people with the right expertise and unique skills.

Connect the inspired & goal oriented people

General Manager

Designer Customer Blog Influencer

General User Web Strategist

Entrepreneur Trend Setter

Web developer

E-Commerce

Tester End User

Conversion strategist Customer

Student

Brand Ambassador

Skills, Visions, Crafts, Professionalism - rarely represented in one person. We believe that the 1+1 = 11. Connecting the people with their unique expertises is proving that believe.

All the bits & pieces interconnected appear as a complex CHAOS...

Connect the dots to make sense of CHAOS

Connect the dots

We connect the dots.

...but when we connect the bits & pieces applying the iQuest WAY速...

Connect the dots in iQuest WAY速

We connect the dots.

...the result is SYMPHONY!

Connect the dots in iQuest WAY速 creates the SYMPHONY

All the bits and meanings connected to flowing smoothness - is iQuest Way速

4 colors = 4 pillars of iQuest WAY速 SMOOTH PROCESS.

4 iQuest Colors = analyze > connect > process > deliver

analyze

1. ANALYZE THE PROJECT / PROBLEM

connect

2. CONNECT THE NECESSARY “DOTS” (people/skills/tools/tasks)

process

3. PROCESS WITH DEVELOMENT FIND SOLUTIONS

deliver

4. DELIVER SOLUTIONS & FURTHER SUPPORT

As the iQuest product we consider the sum of PRODUCT + SERVICE + FURTHER SUPPORT.

iQuest product = Product + Service + Support

When the competition considers the job done, we are only finished with the first half of the â&#x20AC;&#x153;Marathonâ&#x20AC;?. Our maintenance and service system is the proof. Product is Service / Service is Product.

Visual Identity

I./ Company Identity II./ Brand Identity

Visual Identity

I./ Company Identity I./ Company Identity - Basic Logotype (Signature)

Company Identity: a single line, a signature and a touch of color

The thin line basic logotype always â&#x20AC;&#x153;sittingâ&#x20AC;? on a white background

I./ Company Identity - Basic Logotype (Signature) - Thin Line

iQuest basic logo is our signature, our mark of excellence.

Advantage of the thin line : Works in all sizes

I./ Company Identity - Basic Logotype (Signature) - LINE IS UNIVERSAL

stroke 1 pt

stroke 1 pt Note: The line stays the same when the logo gets bigger

Position: THE GRID & RATIO

I./ Company Identity - Position of Signature & Layout Ratio

x x/4

x/4

x/4 y/16

y/4

y/16

y/4 y/4

y/16 y/16 y/16

y/4

y/16

y/4 y/4

y/16 y/16

y/16 y/4

y/16

y/4 y/4

y/16 y/16 y/16

y/4

y/16

y/4 y/4

y/16 y/16

y/32

x/4

y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32 y/32

Position: BUILD THE LOOK

I./ Company Identity - Build the layout

Vladimír Charvát managing director +420 777 314 768 v.charvat@iquest.cz www.iquest.cz iQuest s.r.o. web applications development Karla Majera 93 252 31 Všenory u Prahy

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iQuest office Plaská 5 150 00 Praha 5 Malá Strana

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eu cursus tellus. Mauris sagittis adipiscing quam, eu congue libero aliquet in. Praesent ipsum urna, faucibus vitae egestas non, pharetra nec ipsum. Praesent eu odio vel neque fringilla congue. Mauris at ipsum eget enim pellentesque varius. Nunc adipiscing tincidunt rutrum. Proin sit amet imperdiet est. In rutrum, velit quis ultricies commodo, turpis est auctor felis, ut sagittis urna justo quis augue. Quisque ac orci ut augue tempor elementum. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut pretium vehicula magna vitae rhoncus. Morbi ultricies, mauris a bibendum hendrerit, mi ante laoreet nunc, ac sollicitudin mauris felis vitae purus. Nam fermentum, urna ac porttitor gravida, sapien mauris varius velit, vitae iaculis diam neque et arcu. Proin et egestas turpis. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris ac metus nisl. Aliquam nulla turpis, placerat eu tincidunt ac, fermentum gravida felis. Integer a eros ut eros laoreet vulputate eu non odio. Praesent eget est justo, eu laoreet neque. Cras eu dolor vitae libero commodo consectetur eget porta magna. Integer in neque vel felis consequat luctus. Quisque nisl felis, fringilla mollis feugiat id, porta non massa. Aliquam orci quam, commodo id interdum sit amet, commodo ac lectus. Nulla in odio diam. Etiam eu odio nibh.

Layout Vs. Signature Doâ&#x20AC;&#x2122;s & Donâ&#x20AC;&#x2122;ts

I./ Company Identity - Signature size - Half/Half rule - Do Not

half half

Half / Half rule: Logo is never bigger than the vertical half of the layout. The logo is always straight. No tilting. No vertical position.

iQuest Typography SUPRIA SANS

I./ Company Identity - Typography - Supria Sans

Supria Sans Light a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Regular a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Bold a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Light Italic a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Regular Italic a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž Supria Sans Bold Italic a, á, b, c, č, d, ď, e, é, ě, f, g, h, ch, i, í, j, k, l, m, n, ň, o, ó, p, q, r, ř, s, š, t, ť, u, ú, ů, v, w, x, y, ý, z, ž A, Á, B, C, Č, D, Ď, E, É, Ě, F, G, H, Ch, I, Í, J, K, L, M, N, Ň, O, Ó, P, Q, R, Ř, S, Š, T, Ť, U, Ú, Ů, V, W, X, Y, Ý, Z, Ž

Visual Identity

II./ Brand Identity II./ Brand Identity - iQuest Brand

Brand Identity: connecting the dots, smooth process

4 colors 4 pillars

II./ Brand Identity - Colors of smooth process - analyze / connect / process / deliver

analyze

connect

process

PANTONE

速 Blue 0821C

PANTONE

RGB CMYK #

RGB 115 207 234 CMYK 50 00 05 00 # 73CFE9

RGB 000 176 172 CMYK 88 00 40 00 # 00AFAC

RGB 000 149 131 CMYK 100 15 60 00 # 009482

600C

速

241 234 154 05 00 50 00 F2E999

3262C

deliver

速

3285C

速

Dots

II./ Brand Identity - From Company ID to Brand - “We mean the dots”

inspired & goal oriented people

skills & ideas

technology & management tools

project sub-tasks

Connect the dots...

II./ Brand Identity - From Company ID to Brand - â&#x20AC;&#x153;We mean connecting the dotsâ&#x20AC;?

...to shape a smooth process!

II./ Brand Identity - The iQuest Brand - â&#x20AC;&#x153;We mean dots connectedâ&#x20AC;?

Dozens of dots connected in a meaningful way.

II./ Brand Identity - The iQuest Brand - “Dot by dot means smooth process”

people

skills

tools

tasks

4 colors gradient

II./ Brand Identity - The iQuest Brand - â&#x20AC;&#x153;Smooth process â&#x20AC;? - 4 colors gradient

Location

33%

66%

analyze

connect

PANTONE 600C

速

PANTONE Blue 0821C

RGB 241 234 154 CMYK 05 00 50 00 # F2E999

RGB 115 207 234 CMYK 50 00 05 00 # 73CFE9

速

100%

process

deliver

PANTONE 3262C

速

PANTONE 3285C

RGB 000 176 172 CMYK 88 00 40 00 # 00AFAC

RGB 000 149 131 CMYK 100 15 60 00 # 009482

速

Itâ&#x20AC;&#x2122;s OK to play with gradients

II./ Brand Identity - The iQuest Brand - Gradient variations

33%

66%

100%

analyze

connect

process

deliver

analyze

process

100%

connect

deliver

process

deliver

Flat color logo

II./ Brand Identity - The iQuest Brand - Flat color logo versions ( 4 iQuest colors )

Flat color background with white logo

II./ Brand Identity - The iQuest Brand - Flat color background versions ( 4 iQuest colors )

Gradient color logo

II./ Brand Identity - The iQuest Brand - Gradient color logo versions

Gradient color background with white logo

II./ Brand Identity - The iQuest Brand - Gradient color background versions ( 4 iQuest colors )

Photos

II./ Brand Identity - Photos - Usage Rules

Take the original photo.

2. Turn in to GRAYSCALE

3. Override with iQuest color multiply transparency

4. Override with iQuest gradient multiply transparency

Photo in the background with white logo

II./ Brand Identity - The iQuest Brand - iQuest way manipulated photo in the background

iQuest dynamic claim / connect the dots / connect the ...

II./ Brand Identity - The iQuest Brand - Brand Logo + Claim System

/ connect the dots

connect the ...

people tasks web business app ideas know-how technlogy digital analog skills

connect the dots /

Stamp the iQuest dot

II./ Brand Identity - The iQuest Brand - “Stamp” in 4 iQuest colors - is the iQuest “dot”

Stamp the iQuest dot

II./ Brand Identity - The iQuest Brand - “Stamp” in one line version - is the iQuest “dot”

How Do We Think Thinking Behind

Make a difference...

Doing better is essential. Making a point is what counts. 89

Change the game...

Small and skilled is giving an opportunity for a true change. 91

Learning from the past...

Learning from the past, aiming for a better future.

Shoot straight...

We reach our GOALS, period. 95

Doing better...

Ever improving methods and processes. 97

Prepare for whatâ&#x20AC;&#x2122;s NEXT...

Web application is web site of web 3.0. Get ready !!! 99

Connect the dots...

We see even the most complex projects as a cluster of interconnected sub-parts. Dots. 101

We help...

We help, because we can. 103

Sky is the limit...

We help, if we can. 105

iQuest s.r.o.

+420 777 314 768 info@iquest.cz www.iquest.cz

iQuest s.r.o. Karla Majera 93 252 31 Praha

iQuest office Plaskรก 5 150 00 Praha 5 Malรก Strana