Sample report containing data from Facebook insights

Tit le page

Report about Sotrender from Oct 06 to Oct 12, 2014

Hubert Tworkowski

O ver view

Overview

Sotrender Oct 06 - Oct 12, 2014

Overview During this period Page reached on average 26,580 users daily.

20.1% of Page's reach is paid reach.

Reach

Engagement

Number of fans

10,958

179

Engaged users

Average daily reach

26,580

19,314

% of engaged users

Reach breakdown

2.16% organic

20.1% paid

77.73% viral

Best content

Types of engagement

S ot ren der Sotrender is proud to present Fanpage & Twitter Trends Indonesia - September 2014. We analyzed reach, engagement and content on two most popular social media channels in 9 important industries Thu, Oct 09,in2014 Indonesia. Which brand is1155 the most2popular 0 on 1123 09:57 am CEST Facebook and which is the leader on Twitter?

S ot ren der Sotrender proudly presents Fanpage & Twitter Trends Indonesia!

What brand is the leader?

Thu, Oct 09, 2014 12:42 pm CEST

590

0

0

590

S ot ren der Sotrender proudly presents Fanpage & Twitter Trends Indonesia!

What brand is the leader?

Thu, Oct 09, 2014 12:42 pm CEST

228

0

0

3

2

228

Customer service Users' posts With reaction

66.67%

66.67%

Median of reaction time

13h 4m

13h 4m

66.67% with reaction

Interactivity Index

33.33% without reaction

2,251 20.54% 2,649

2,170 19.79% 2,441

Reach

Reach

Sotrender Oct 06 - Oct 12, 2014

1. Reach and impressions

Average daily reach

Number of impressions

Average number of contacts per day

26,580

432,661

2.32

19,314

295,196

0.34

Total reach shows how many users were reached by the content of the Page, while the number of impressions reflects how many times it was shown. The average number of contacts makes it easier to estimate how often it is possible to reach one user. Usually in marketing it is assumed that for consolidating the message you require to contact a client a couple of times.

In analyzed period the communication on average reached daily 26,580 users (19,314 more, that is 265.82%). An average consumer was reached daily by company’s communication 2.32 times on average (0.34 less, that is 12.77%).

The highest reach for a day: 98,296 (Oct 08, 2014) The lowest reach for a day: 795 (Oct 06, 2014) The highest daily number of impressions: 225,794 (Oct 08, 2014) The lowest daily number of impressions: 1,845 (Oct 06, 2014)

The chart presents the total reach of communication on particular days. The total reach is an entire amount of users, to whom given content (including advertisements) was shown in the analyzed period. The number of impressions shows how many times the content related to a profile was presented to users, also taking into account multiple displays to one user in a chosen period. The average number of contacts is the number of impressions divided by the entire reach of the page.

Reach

Sotrender Oct 06 - Oct 12, 2014

2. Types of reach

Average daily organic reach

Average daily viral reach

Average daily paid reach

584

20,984

5,427

30

20,163

532

Each particular type of reach shows how the communication is presented to users.

Organic reach depends primarily on the number of fans of a profile and the attractiveness of its communication. In the analyzed period on average it reached 584 users daily (increase by 30, i.e. 5.34%).

Viral reach reflects the “virality� of Page's communication. In the analyzed period on average it reached 20,984 users daily (increase by 20,163, i.e. 2,459.01%).

A brand has the biggest influence on paid reach, which depends primarily on the advertising budget and the right allocation of it. In the analyzed period on average it reached 5,427 users daily (decrease by 532, i.e. 8.91%).

The chart presents different types of reach depending on a day. Organic reach is the number of users who saw the contents in their News Feed, Ticker or directly on a Page. Viral reach is the number of users who saw the content after their friends had done an activity, for example liked, commented or shared posts of other profile. Paid reach is the number of users who saw advertisements related to a Facebook Page.

Reach

Sotrender Oct 06 - Oct 12, 2014

3. Increase in the number of fans

Number of fans

10,958 179 The number of fans is the simplest indicator of visibility of a given profile. It also affects the organic reach of the communication.

In the analyzed period the number of fans increased for 179 users, or 1.66%, amounting to 10,958 fans in the end of the period.

The biggest increase during a day: 79 (Oct 10, 2014) The smallest increase during a day: 6 (Oct 12, 2014) Source of likes

The chart shows the change in the number of fans on particular days. Normally the changes in this number are small, with the exception of periods of intensive promotional campaigns or other special events.

The pie chart shows the sources of new likes on your Page.

Reach

Sotrender Oct 06 - Oct 12, 2014

4. Reach demographics

Women

Men

66.61%

33.39%

17,707 users

8,875 users

The analysis of reach demographics can help in deciding whether communication reaches targeted groups and in which segments it is growing and decreasing.

The biggest increases in reach: women 18-24 (7,007 more; 737.09%) and women 25-34 (4,847 more; 305.2%).

The biggest decreases in reaches: men 45-54 (36 less; 15.97%).

Reach in particular demographic groups: 13-17

18-24

25-34

35-44

45-54

55-64

65+

1,038

7,957

6,435

1,818

306

83

69

Men

345

3,333

4,001

918

187

39

52

Total

1,384

11,290

10,436

2,736

493

122

121

Women

The chart presents percentage of users from different demographic groups (according to age and sex) in relation to all users that were reached by profile’s communication in a given period.

Engagem ent

Engagement

Sotrender Oct 06 - Oct 12, 2014

1. Engaged users

Engaged users

Percentage of engaged users

2,251

20.54%

2,170

2,638.67%

The number of engaged users reflects the intensitivity of reactions to brand’s communication. In the analyzed period there were 2,251 users engaged, that is 20.54% of all fans of the profile.

It is 2,170 (2,638.67%) more than in the last analogous period.

The biggest number of engaged users: 1,701 (Oct 10, 2014) The lowest number of engaged users: 3 (Oct 12, 2014 )

The chart presents how many users were engaged on particular days. Engaged users are these who have interacted with a profile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.

Engagement

Sotrender Oct 06 - Oct 12, 2014

2. Engagement on particular days

The day of the biggest engagement: Friday (average 1,701 users) The day of the lowest engagement: Sunday (average 3 users)

The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’s communication on particular days of the week. Engaged users are these who have interacted with a profile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.

Engagement

Sotrender Oct 06 - Oct 12, 2014

3. Engagement at particular hours

Hours of the biggest engagement: 10, 12, 9 CEST (average: 67.6; 55.6; 51.9 users).

Hours of the lowest engagement: 5, 6, 4 CEST (average: 0; 0; 0 users).

The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’s communication in particular hours of the day. Engaged users are these who have interacted with a profile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.

Engagement

Sotrender Oct 06 - Oct 12, 2014

4. Types of engagement

Clicking "Like"

Adding comments

Adding posts

Share

2,338

20

3

4

2,233

15

2

3

Facebook users can engage on different brands' profiles in many ways. Their activities will be visible also for their friends thanks to which it is possible to increase "viral" reach of a Page. It's worth checking in which way they engaged on a given profile.

Increase in: % of likes (by 5.45% from 93.75%).

Decrease in: % of shares (by 81.06% from 0.89%) and comments (by 81.06% from 4.46%).

The chart presents the percentage of different ways of engaging on a Facebook Page, such as: liking, commenting, adding posts by users and sharing brand's posts.

Engagement

Sotrender Oct 06 - Oct 12, 2014

5. Interactivity Index (InI)

InI

Users' InI

Brand's InI

2,649

2,506

143

2,441

2,357

84

Interactivity Index is a collective index of engagement. Like the number of engaged users, it describes the intensivity of reactions to brand’s communication, but it also encompasses different types of communication and the fact that one user can perform different kinds of activities.

During the analyzed period the value of Interactivity Index amounted to 2,649, which is 2,441 more than in the last analogous period.

Interactivity Index of fans amounted to 2,506 2,357 more), while Interactivity Index of the admin is 143 84 more).

The biggest value of Interactivity Index: 1,756 (Oct 10, 2014) The lowest value of Ineractivity Index: 3 (Oct 12, 2014)

Interactivity Index is a collective, weighted index invented by Sotrender which sums up all the activities occurring within a Facebook page. It takes into account different kinds of activities - likes, comments, posts or shares - that have, in such order, higher weights, according to their better visibility for others and rarer occurrence. Interactivity Index can be presented also for separating activities of fans and activities of administrator.

Engagement

Sotrender Oct 06 - Oct 12, 2014

6. Segmentation of users

Occasionals

Likers

Debaters

Writers

Activists

2,180

55

10

6

0

2,114

43

9

4

0

Behavioral segmentation of engaged users enables you to better understand how users are engaging on a given profile and how recent actions affect it. Additionally, it is possible to find out who are the users from particular segments.

Percentage of users from segment occasionals increased by 18.86% from 81.48%.

Percentage of users from segments debaters and likers decreased respectively by 64.02% from 1.23% and 83.51% from 14.81%.

Segmentation was created basing on all the activities of users on a given profile within the analyzed period.

Definitions of particular segments: Acti vi sts: Fans that revealed the highest engagement in a given period of time. They are potential brand ambassadors.

Usually this segment is the least numerous.

Wri ters: Fans in this segment in a chosen period mostly commented or published posts, but sometimes also liked them.

D ebaters: Fans in this segment in a chosen period of time only commented or published posts, but never liked them.

There may be trolls among them.

L i kers: Fans in this segment mostly clicked “like it” in a chosen period.

Occasi on al s: Fans in this segment have clicked “like it” only once. Usually this segment is the most numerous.

Engagement

Sotrender Oct 06 - Oct 12, 2014

7. Sotrender tips calculated for the data from Oct 12, 2014

B e st time to e nga ge your use rs is 10 AM, 3 PM, 4 PM CE ST

Think a bout publishing more ofte n a t 5 PM, 8 AM, 9 AM CE ST

Posts published at 10 AM, 3 PM, 4 PM CEST resulted in highest number of engaged users. It's worth posting at that time. Sotrender shows you exactly when users are most active.

Other pages engaged their fans at this time, so it's worth checking whether you succeed. Sotrender can show you the results of content published on different hours, both of your page and the ones of your direct competition.

Your fa ns w e re most e nga ge d a t 1 PM, 12 PM, 2 PM CE ST It's worth to observe activities on your page(s) at that time and to react promptly.

Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Engagement.

Cont ent

Content

Sotrender Oct 06 - Oct 12, 2014

1. Types of brand’s posts

Statuses (text only)

Links

Photos

Video

2

8

2

0

1

5

0

0

Facebook enables its users to make use of different forms of communication. It is good to use that option, having in mind the characteristics of each brand.

The percentage of posts with links and statuses (text only) increased by 166.67% and 100%.

No posts of video type.

The chart includes contribution of various types of posts. Photos are any graphic forms, even if in there’s a link included in the post. Text Only posts only contain a text or link, but without any preview. Video are videos posted directly on Facebook, and also ones embedded from YouTube or Vimeo. Links are other posts with link that have a preview.

Content

Sotrender Oct 06 - Oct 12, 2014

2. The best posts of the brand Here are the “Top 8” posts of the brand that engaged Facebook users the most (and reached the highest value of Interactivity Index).

S ot ren der Thu, Oct 09, 2014 09:57 am CEST

Sotrender is proud to present Fanpage & Twitter Trends Indonesia - September 2014.

We analyzed reach, engagement and content on two most popular social media channels in 9 important industries in Indonesia. Which brand is the most popular on Facebook and which is the leader on Twitter?

Likes

1123

Sotrender proudly presents Fanpage & Twitter Trends Indonesia! What brand is the leader?

0

Interactivity Index

(Link) View this post on Facebook

Fa np a ge & Twi tte r Tr e nd s Sotrender and Joy Intermedia are proud to Fanpage & Twitter Trends Indonesia September 2014! Read the reports in order to be up-todate with the latest trends in social media marketing.

1155

Shares

0 Interactivity Index

590

(Link) View this post on Facebook

Likes

228 Comments

Fa np a ge & Twi tte r Tr e nd s Sotrender and Joy Intermedia are proud to Fanpage & Twitter Trends Indonesia September 2014! Read the reports in order to be up-todate with the latest trends in social media marketing.

590

0

(Link) View this post on Facebook

Thu, Oct 09, 2014 12:42 pm CEST

Sotrender proudly presents Fanpage & Twitter Trends Indonesia! What brand is the leader?

Likes

Comments

2

S ot ren der

Thu, Oct 09, 2014 12:42 pm CEST

Comments

Shares

Fa np a ge & Twi tte r Tr e nd s I nd o ne s i a Se p te mb e r 20 14 Sotrender and Joy Intermedia are proud to present Fanpage & Twitter Trends Indonesiacomprehensive social media reports for Indonesian industry.

S ot ren der

S ot ren der Wed, Oct 08, 2014 01:53 pm CEST

Piękne dzięki za kolejną porcję komentarzy do #FanpageTrends! http://www.sotrender.pl/trends/facebook/?hp

Likes

31 Comments

0

20

Shares

Shares

0

0

Interactivity Index

Interactivity Index

228

111

(Photo) View this post on Facebook

Content

S ot ren der Tue, Oct 07, 2014 03:38 pm CEST

Sotrender Oct 06 - Oct 12, 2014

Likes

42

Nowe wydanie super interaktywnego raportu #FanpageTrends już na blogu Sotrendera! A w nim o siatkówce, kolarstwie, nowej Comments telewizyjnej ramówce i... odmienionych automatycznych raportach PDF w Sotrenderze, z których możecie od dziś korzystać! Miłej lektury!

Fa np a ge Tr e nd s Wr ze s i e ń 20 14 P o la c y zno wu p r ze d te le wi zo r a mi Sotrender zaprasza do lektury wrześniowego wydania raportu Fanpage Trends podsumowującego najważniejsze wydarzenia na Facebooku w Polsce.

Mon, Oct 06, 2014 03:49 pm CEST

Witamy dziennikarzy w #TwitterTrends! :) Wrześniowy raport już na naszym blogu!

34 Comments

Shares

Shares

2

0

Interactivity Index

Interactivity Index

78

34

(Photo) View this post on Facebook

Likes

14 2

(Link) View this post on Facebook

Training our first clients in Jakarta after the release of Fanpage & Twitter Trends Indonesia :) www.sotrender.com/indonesia

Likes

0

Comments

Twi tte r Tr e nd s Wr ze s i e ń 20 14 - P o la c y twe e to wa li o s i a tk ó wc e Sotrender zaprasza do lektury wrześniowego wydania raportu Twitter Trends. Zobacz, kto był najlepszy na Twitterze w Polsce w ubiegłym miesiącu!.

Fri, Oct 10, 2014 09:50 am CEST

1

(Link) View this post on Facebook

S ot ren der

S ot ren der

S ot ren der Wed, Oct 08, 2014 10:47 am CEST

Yesterday we published Fanpage Trends for Poland. Today we're also working on a report about Facebook but for... Indonesia! It's extremaly exciting working on a hotline Warsaw - Jakarta. The premiere is planned for tomorrow and we really can't wait for it!

Likes

18 Comments

0

Shares

Shares

0

0

Interactivity Index

Interactivity Index

22

18

(Text) View this post on Facebook

Content

Sotrender Oct 06 - Oct 12, 2014

3. Sotrender tips calculated for the data from Oct 12, 2014

Fre que nc y of your c ommunic a tion is optima l

You publish on re gula r ba sis w e ll done

Ke e p on publishing posts c onta ining link

On one hand, it's important to remind the users of yourself, but on the other hand also to not flood them with an excess amount of content. You can check the frequency of publishing in our stats.

Daily publishing is a good practice of managing a Facebook page - of course only if you have good quality content. Sotrender helps you to check the effects of published posts.

During the last 90 days, the most engaging were the following types of posts: link. Carry on publishing them and use Sotrender to check the effects of different types of posts.

Try a dding te xt to posts of type vide o

Try to publish more te xt-only posts

Enriching this type of communication with text description might increase your fans' engagement.

Sometimes they are really engaging, despite the lack of multimedia content - maybe you should try?

Using te xt in posts of type link , photo didn't a ffe c t your fa ns' e nga ge me nt

Try to use follow ing strings: !

Try not to use follow ing strings: :)

Posts with the use of ! strings have engaged on average 1.2 times more fans than posts without the strings.

Posts with the use of :) strings engaged on average 1.5 times less fans than posts without the strings.

Try not to use them very often.

Whether or not you used text in link, photo the engagement of your fans remained on the same level.

Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Content.

Cust om er ser vice

Customer service

Sotrender Oct 06 - Oct 12, 2014

1. Reaction to users' posts

Users' posts

With reaction

Median of time of reaction

3

2

13h 4m

2

2

13h 4m

Social media means communication from both sides: users and brands. Users often take the opportunity to ask, make complaints, or just tag brands in their own posts. It is good to react to all these voices, dissipating the doubts and enhancing the positive signals.

The highest number of users' posts: 2 posts (Oct 07, 2014) The highest number of users' posts without any reaction: 1 post (Oct 08, 2014)

We present the number of posts of users (published on Page’s wall and these where a profile was tagged) and how many of them received a reaction of a given page. For those that were reacted to, we calculate the median of reaction time . It means that 50% were reacted to in such time or quicker.

Customer service

Sotrender Oct 06 - Oct 12, 2014

2. The most engaging users’ posts Here are the “Top 3” posts by users that caused the most engagement in a chosen period (and reached the highest value of Interactivity Index).

313351854796 Tue, Oct 07, 2014 07:30 pm CEST

Likes

157

Znajdujemy się w czołówce polskich Fanpage w kategorii "NGO i akcje społeczne" ;) Zawsze jest miło być docenionym przez ekspertów Comments Sotrender i widzieć, że nasza praca przynosi wymierne rezultaty.To również Wasza zasługa, dlatego dziękujemy, że z nami jesteście! :)

6

Fa np a ge Tr e nd s P o ls k a Wr ze s i e ń 20 14 Wrzesień na Facebooku minął pod znakiem nowej ramówki programów telewizyjnych oraz emocji siatkarskokolarskich. Być może właśnie to skłoniło użytkowników serwisu do znacznie częstszych niż w sierpniu polubień nowych profili. We wrześniu polskim (Link) View this poststronom on Facebook przybyło ponad 11,2 mln polubień, podczas gdy…

205801067017

Wed, Oct 08, 2014 09:49 am CEST

Aga: Fanpage Trends Wrzesień 2014 od Sotrender i Socjomania w zestawieniu z agencjami interaktywnymi i e-PR w Polsce wypada tak: ✭Ranking wg interaktywności: 3 miejsce ✭Procent zaangażowanych fanów: 5 miejsce ✭Liczba fanów i jej zmiana: 10 miejsce Przyszły miesiąc jeszcze wyżej?

Challenge accepted!

(Link) View this post on Facebook

Tue, Oct 07, 2014 08:57 pm CEST

Likes

66

Tego sukcesu nie byłoby, gdyby nie nasi Czytelnicy! To dzięki Wam i Waszemu zaufaniu Siatkówka w obiektywie rośnie w siłę.

Comments Dziękujemy z całego serca, że coraz chętniej wybieracie właśnie nas i z nami przeżywacie siatkarskie momenty. #siatkowka #reprezentacja #fanpagetrends Sotrender

1

Shares

Shares

0

0

Interactivity Index

Interactivity Index

181

Si a tk ó wk a w o b i e k ty wi e r o ś ni e w s i łę ! | Si a tk ó wk a w O b i e k ty wi e Według raportu Sotrender „Fanpage Trends Polska Wrzesień 2014” – nasz fanpage odniósł duży sukces! Jak pisze Sotrender: Najwyższe wartości Relative Interactivit

(Link) View this post on Facebook

Likes

2 Comments

0 Shares

0 Fa np a ge Tr e nd s Wr ze s i e ń 20 14 P o la c y zno wu p r ze d te le wi zo r a mi Sotrender zaprasza do lektury wrześniowego wydania raportu Fanpage Trends podsumowującego najważniejsze wydarzenia na Facebooku w Polsce.

279510807500

Interactivity Index

2

70

Customer service

Sotrender Oct 06 - Oct 12, 2014

3. Sotrender tips calculated for the data from Oct 12, 2014

You should de finite ly pa y a tte ntion to the posts you ha ve le ft una nsw e re d!

Try to improve your re a c tion to use rs' posts during w ork ing da ys

Pa y a tte ntion to the de c re a sing numbe r of use rs' posts during w ork ing da ys

During the last week you didn't respond to any of users' posts.

Your efficiency in responding during working days is slightly decreasing. In the last week it was 0% of users’ posts. In the past few weeks it was higher and oscillating generally around 30%. Maybe it’s worth working on your efficiency?

During the last couple of working days average daily number of users' posts accounted for 0.2. In contrast in the previously analyzed period, during these days users added 0.5 posts. Do you know the reason of the smaller interest in your brand?

B e c a re ful - use rs sta rte d to me ntion your bra nd in the ir posts on w e e k e nds

Try to re ply to more use rs' posts on We dne sda ys, Sunda ys

O n Monda ys you re a c te d to use rs' posts the most e ffic ie ntly

It's good - you draw attention!

Though, you have to be prepared to react to their posts.

On Wednesdays, Sundays you replied to the smallest number of users' posts.

During the last several weeks the highest percentage of posts got a reaction or a comment on this day.

R e ply to more posts publishe d a t 5 PM CE ST

You re spond to the highe st numbe r of use rs' posts publishe d a t 11 AM, 4 PM, 6 PM, 8 AM, 9 PM CE ST

Try to improve time of re a c ting to use rs' posts on Thursda ys

Fans posting at that time is the least likely to get a response. At this time you answered the smallest percentage of users' posts.

On Thursdays you needed the longest time to react.

It they post at this time, they are the most likely to get a response. At this time you reply to the highest percentage of users' posts.

Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Customer Service.

Wor k of adm inist r at or

Work of administrator

Sotrender Oct 06 - Oct 12, 2014

1. Administrator’s activities

Likes

Comments

Posts

7

8

12

4

8

6

In the analyzed period administrators performed 27 activities.

It is 18 (200%) more than in the last analogous period.

The highest number of activities: 9 activities (Oct 08, 2014) The lowest number of activities: 0 activities (Oct 12, 2014)

The chart describes administrator’s activities in the analyzed period, divided into different types of actions.

Work of administrator

Sotrender Oct 06 - Oct 12, 2014

2. Administrator’s activities on different days of the week

The day of the biggest activity: Wednesday (average 9 activities) The day of the lowest activity : Sunday (average 0 activities)

The chart describes administrator’s activities on different days of the week.

Work of administrator

Sotrender Oct 06 - Oct 12, 2014

3. Administrator’s activities in particular hours

Hours of the biggest activity: 12, 13, 9 CEST (average: 1.1; 0.6; 0.6 activities) Hours of the lowest activity: 16, 0, 17 CEST (average: 0; 0; 0 activities)

The chart describes administrator’s activities in different hours.

Work of administrator

Sotrender Oct 06 - Oct 12, 2014

4. Sotrender tips calculated for the data from Oct 12, 2014

The file size of c ove r photo is too la rge ( 130 KB ) !

Link to your w e bsite w ork s w e ll

The V a nity UR L ha s be e n c onfigure d

The cover photo of your Facebook Page has 130 KB. Facebook recommends that the maximum size of photos should not exceed 100 KB. It may affect the speed of page loading.

Link added to this page's info, works well and leads to: Sotrender - Social Media Marketing: Make better decisions. That's good, your fans can find more info.

Great! It will make it easier for your fans to find your Facebook Page and to remember its address (www.facebook.com/Sotrender).

The re is a "lik e -box" w idge t on your w e bsite - good job

The re is a "Lik e " button on your w e bsite - nic e

Your c ove r photo is in prope r size

Your target group can find out about your Facebook Page by visiting your site i.e.: Sotrender - Social Media Marketing: Make better decisions. It also increases the chance of gaining new fans.

That's good - it's useful especially for promoting content on your site, i.e.

Sotrender - Social Media Marketing: Make better decisions.

You are meeting Facebook recommendations - congratulations!

Your profile photo ha s re c omme nde d size

The Long De sc ription box is fille d - gre a t

The Short De sc ription box is fille d - gre a t

Compatible with official Facebook recommendations - bravo!

It's good, as it provides your fans with key information about you. Don't make them look for it elsewhere.

Since the information are shown under your profile picture it makes it a showcase of your Facebook Page.

Analyze and optimize your performance on Facebook, Twitter and YouTube. Execute better decisions for...

Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data both of a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether the recommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related to Profile's settings and Admin's work.

Com par ison

Comparison

Sotrender Oct 06 - Oct 12, 2014

Comparison analyzed period Oct 06 - Oct 12, 2014

previous period Sep 29 - Oct 05, 2014

26,580 432,661 2.32 10,958

7,266 137,465 2.66 10,779

2,251 20.54% 2,649

81 0.75% 208

3 66.67% 13h 4m

1 0% not applicable

27

9

Reach Average daily reach Number of impressions Average number of contacts per day Number of fans (at end of period)

Engagement Engaged users % of engaged users Interactivity Index

Customer service Number of users' posts % of users' posts with brand's reaction Time of reaction (median)

Work of administrator Number of administrator's activities