BA (Hons.) GRAPHIC DESIGN Module Code
Semester Doc. Code
Brief/Session/Document Title Bakery Brief A new independent cake making business/bakery named ‘Millie Makes Cakes’ is opening and needs a brand identity. The brief is to capture a playful essence within the brand and also create a range of promotional material for the opening even of the store.
Background / Considerations Audience would be those with a sweet tooth, predominantly female Tone of voice would be fun and playful How can the brand differentiate this business in a competitive market Specialist cake making business open to many occasions/events Providing a service- will need stationery
Mandatory Requirements Must use name of business, ‘Millie Makes Cakes’
Deliverables Brand identity Promotional material and in store material
Module Deadline 14/12/11
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.