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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD30

Module Title

LEVEL

06

Semester Doc. Code

OUGD30

Brief/Session/Document Title Bakery Brief A new independent cake making business/bakery named ‘Millie Makes Cakes’ is opening and needs a brand identity. The brief is to capture a playful essence within the brand and also create a range of promotional material for the opening even of the store.

Background / Considerations Audience would be those with a sweet tooth, predominantly female Tone of voice would be fun and playful How can the brand differentiate this business in a competitive market Specialist cake making business open to many occasions/events Providing a service- will need stationery

Mandatory Requirements Must use name of business, ‘Millie Makes Cakes’

Deliverables Brand identity Promotional material and in store material

Studio Deadline

Module Deadline 14/12/11

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


Brief 1