Content 06 PRODUCT DESIGN ConVida Gardening Kit Marieta Baby Stroller Convergencies Table Mabe Kitchen Utensil Holder Kaua Perfume Bottle
26 GRAPHIC DESIGN Shattered Identities JakeÂ´s Meadow Logotype Buckle Up Campaign Digital Illustration Juriquilla Magazine
WHO I AM Profile Resume
convida gardening kit
eveloped to help seniors become active members of their community, by making them providers, creating social bonds and giving back their sense of independence. The project took place in Santa Catarina, one of the oldest neighborhoods in Queretaro, Mexico; As one of the first areas in town almost everyone living there is a senior. The neighborhood is also one of the most illiterate and segregated zones, making it difficult for elders to get the attention and care they need. The project evolved from user research, where immersing ourselves in the community and understanding the context became a vital element, allowing us to create a noninvasive gardening system that could be sustainable and attractive in the long run.
4 MONTHS TEAM PROJECT
HOW CAN WE HELP SENIORS ENGAGED WITH THEIR COMMUNITY?
UNDERSTANDING SANTA CATARINA IDENTITY
Sharing who they are and what they value through house decorations.
Seniors wander the area looking for company; they often end up depressed due to the lack of activities and attention.
Many are over 60 years old (The majority donâ€™t know how to write or read).
Tight community, significant events every week: soccer games, religious celebrations, weekly meetings and markets.
Many feel neglected and as a burden to their families.
Lack of resources to properly attend their seniors, physically and emotionally.
Evaluation and iteration: User testing in Santa Catarina
Gardening Kit: Encapsulated seeds, biodegradable plant pots, seed dispenser, pot holder, utensil for watering plants, an identification badge, and access to support and trading group.
CONVIDA Each senior gets assigned a vegetable and the corresponding ID. Once they are ready to
cultivate they can trade with other seniors to get more variety. Convida works as a support system where they get gardening skills, keep themselves active and build a community to help each other out. The ID badge shows they are providers of their community which helps boost their self-esteem, gives them a goal and a place as providers.
In collaboration with:
Liliana Escobedo, Lorena Castellanos, Priscila Varela and Julio Rosique
1 Get your gardening kit and join the program
3 Water and care for the vegetables
how it works
2 Prepare the soil and plant the encapsulated seeds
4 Placed the ID badge outside the house, start sharing and trading with your neighbors.
marieta baby stroller
he project was developed for a launching startup, looking to create a baby stroller that could be easily transported around the city while remaining safe and stable. One of their main concerns was the dimensions and weight of existing strollers. As parents have to buy multiple strollers to adapt to their daily activities (Daily lightweight stroller VS. all terrain heavy ones). Another requirement was to be able to rotate the seat, to turn it around without taking it out of the chasis. Marieta was inspired by birds and their nesting instincts, taking birds lightness and tenderness, while seeking stability and resistence. It is designed considering a babyÂ´s growth and intellectual changes, making it a lasting and constant companion.
Seat spins 180Â°
Pull to recline seat
Push to activate breaks
Easy to transport,
Dimensions folded: 40 x 70 cm.
Lightweight and foldable.
Chassis inspired by the tripod mechanism.
4 MONTHS PERSONAL PROJECT
Height adjustable handle
Hook for additional bags
Safety button to adjust chassis aperture
Bird switches to normal position when the breaks are on.
The stroller adapts to baby's growth, from birth to up to 3 years old. The reclining seat lays flat for new born babies or sit up straight for curious toddlers to see the world.
In collaboration with: Rodrigo González, Raffaella Salvestroni, Alejandra Peréz, Nadia Rodríguez, Adriana Mendoza, Agueda Ceballos, Denisse Loa, José Luis Soto and Gabriela Quiroga.
CONVERGENCIES FLAT - PACK COFFEE TABLE
1 MONTH TEAM LEADER
Designed to reunite people around the table, whether it is to read, drink or share ideas.
The table seeks to spark collaboration and connection by creating a space where ideas can converge, just as lines approaching the same point. Convergencies was part of the Vertical Workshop 2013, organized by the School of Design and Architecture at Monterrey Institute of Technology in collaboration with Masisa (Wood board producer). The goal was to create a piece of furniture utilizing Masisaâ€™s boards, cut by CNC router without using any hardware to assemble.
Academic project in collaboration with MABE. The goal was to reduce the wasted
space caused by the piece located on top of the stove. Initially, it was made to prevent food from staining the wall, working as a shield to keep the kitchen walls clean. MABE noticed most people took it out when they installed the stove to the kitchen; our goal was to use this wasted space to develop a solution that would allow users to keep their cooking utensils near without having a mess. As we did our research, we discovered this space shouldnâ€™t be use. Having anything near to the flame may cause accidents, as well as getting utensils from across the stove would result in burns, instead we developed an accessory that would allow users to place it anywhere they saw fit.
In collaboration with: Fernanda Monjaras and Julio Rosique
To prevent accidents the space between the stove and the cooker hood should be left free from any object.
Getting the utensils from the back is to dangerous!
4 MONTHS TEAM LEADER Intended piece to re-design, not viable for safety reasons
HOW IT WORKS Push the utensil holder towards the handle of your stoveâ€™s oven or use adhesive at the back to secure it to any flat surface.
The utensil holder will catch food rests from the utensils, keeping the kitchen from getting stains all over.
Made out of polypropylene. Easy to wash, durable and requires almost no maintenance or special care.
Personal project // 1 month
KAUA PERFUME BOTTLE DESIGN
The perfume bottle was inspired by my mother who is a nurse. I wanted to communicate
her kindness and selflessness through organic forms, while still showing her strength and drive through angular shapes. Since being a nurse is an important part of who she is, I decided to incorporate her profession in the context of the bottle, the lid is a representation of a nurse cap.
The lid is an abstraction of a nursing cap.
he goal was to convey how immigrants’ loss of identity can make it easier to conform to typical stereotypes as a way to fit in. Many immigrants face this loss of self and belonging when they no longer feel part of their native country, but can’t seem to fit in at their current country either, becoming who they are supposed to be, offers the acceptance they seek. Shattered Identities was part of the 2015 student exhibition titled “Mexico Feels” (México Siente) at Da Substanz Gallery, which showcased posters about immigration issues, human trafficking and the recent events in Ayotzinapa, where 43 Mexican students went missing.
jake’s meadow logotype rock-metal seattle band Jake´s Meadow Band
Gate entrance of Jake’s Meadow
The group wanted a logotype that reflected the lead singerâ€™s family land, which gave the
name to the band, Jakeâ€™s Meadow, a space that has gone from generation to generation. The logotype should be versatile for them to use only the symbol, name or logotype depending on their needs. They were looking for a logo that would stand out while remaining within the Rock - Metal style.
4 MONTHS Campaignâ€™s website // Playlist Deezer
BUCKLE UP PUMP YOUR SAFETYâ€™S VOLume
cademic project in collaboration with Michelin, their goal was to be perceived as more than a tire and mobility company. Being road safety one of their main concerns, they decided to take action by helping reduce fatality in crashes through an awareness campaign. While doing research, it became apparent that young adults were at high risk when involved in road accidents. Raising awareness about the importance of wearing a seatbelt would help reduce injuries and fatality rates. Through user research and shadowing, we came across interesting insights about their behavior while driving: Adults between 18 to 25 years old often listen and sing along to music while driving.
In collaboration with: Fernanda Pacheco, Paulina Estrada and Genesis Castellanos
Brochures and concert invitations
Bracelet made out of tire recycled rubber
ectorial and mesh illustrations, created using Adobe Illustrator and Adobe Photoshop. The portrait was inspired by a womanâ€™s photograph.
JURIQUILLA MAGAZINE ADVERTISING DESIGN
ome of the ads I designed for different clients while at Juriquilla Magazine. It is a monthly publication given for free at the neighborhood business and houses. Around 30 ads each issue, plus editorials.
who i am
´m a industrial designer with a soft spot for graphic design and technology. Optimistic about design’s potential and amazed by human behavior. I consider myself a skilled researcher with an ability to create and communicate solutions. As a designer, I enjoy every part of the creative process, from the research and planning stages, to the creating and developing ones. I’m curious about the way objects modify our behavior and how we as users adapt them to fulfill our needs. Finding non-apparent connections to create solutions based on insights is something I feel very passionate about.
INDUSTRIAL & GRAPHIC DESIGN SKILLS & TOOLS
CONTACT (52) 442 123 49 42
Dreamweaver (Advanced) SolidWorks (Expert) Rhinoceros (Advanced) KeyShot (Expert)
ABOUT ME I’m an industrial designer with a soft spot for graphic design and technology. Detail fanatic, who won’t quit until I get it right.
3D Printing(Advanced) Pen tablet (Advanced) Html & Css (Intermediate) Graphic Design (Expert)
Optimistic and friendly.
Editorial Design (Expert)
Thrives on uncertainty.
BESIDES DESIGN I LOVE..
Product Design (Advanced) Rapid Sketching (Advanced) User Research (Advanced)
Cooking (Eating too)
Spanish (Native) English (Fluent) Fresh coffee
Italian (Small talk)
EXPERIENCE Logistics Coordinator at Cristina Ramella World Inspired
June 2016 - Current
Freelance Product and Graphic Designer
Aug 2014 - Current
Graphic Designer at Juriquilla Magazine
Jan 2015 - May 2015
Handling product shipping for web orders, wholesale, and retailers,and internationally. Ensure packages deliver as expected, maintain communication with carriers and clients to resolve issues and provide the best customer experience. Coordinate warehouse stock, scheduled production, and run quality checks.
Working as an independent designer. Creating logotypes,branding elements, and more exciting projects for a variety of clients ranging from a rock-metal band, to a makeup artist, to a physiotherapy clinic.
First steps as a professional, my daily activities included designing for both screen and print: Creating the magazineâ€™s layout, designing ads and brochures for the magazine or a variety of clients.
Co-founder & Designer at Dronepits
Nov 2014 - Jan 2015
Start-up initiated to tackle droneâ€™s battery limitations, providing charging stations to maximize time and distance. I was involved in every aspect of the business, from finding potential investors to designing the visual identity.
EDUCATION BA in Industrial Design, Concentration (Similar to a minor) in Graphic Design Monterrey Institute of Technology and Higher Education (ITESM) Campus Queretaro Graduation: December 2014
ACKNOWLEDGEMENTS Mexico Siente (Mexico Feels) Poster Exhibition
Golden Sheep Award, ITESM
Centered on 3 of the most pressing social challenges Mexico faces; human trafficking and violence against women, illegal immigration, and the disappearance of 43 students in Ayotzinapa.
Recognition given for exceeding and constant participation in student organizations.
Best Academic Performance, School of Design & Architecture, ITESM May 2013 Given to one student per generation, chosen based on attitude, growth, and grades.
Thanks for reading!
An overview of my design projects.