J A N U A R Y 6 -12 2 0 2 0 | w a i a l a e c o un t ry c l u b
Partnership Opportunities
CONTENTS Hawaii & Golf
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Title Sponsor: The Sony Signature
3
Tournament Facts
4
Host Site: Waialae Country Club
5
Charity: The Biggest Winners Sony Open By the Numbers
6 – 8 9
Past Champions
10 – 11
Tournament Events
12 – 13
Sponsor Testimonials Sponsorship Opportunities
15 16 – 27
• Official Pro-Am
16 – 17
• Hospitality Private Skybox Private Hospitality Tent Private Cabana Shared Sweet 16 Chalet
18 – 20
• Advertising & Branding Opportunities
18 20 20 20 23 – 25
• On-Course Presenting Sponsorships & Official Product Category Sponsor • Spectator Village Exhibition Sponsor 26 • Pro-Junior Challenge Sponsor Contact Us
27 28
Hawaii & Golf The Sony Open in Hawaii attracts 144 of the world’s best golf professionals to Waialae Country Club on the island of Oahu. The event reaches over 980 million homes in some 201 countries and territories via multiple national and international broadcast networks, and contributes an estimated $100 million in marketing and economic impact to Hawaii. One of the most international events on the PGA TOUR schedule, the Sony Open showcases international golf talent and camaraderie against the backdrop of Hawaii’s natural beauty to the world.
The Sony Signature: Entertainment Experiences from Golf to Gourmet The Sony Open in Hawaii bears the indelible imprint of its title sponsor, Sony Corporation – tied for third as the longest running event sponsor on the PGA TOUR. In twenty-one years as title sponsor, Sony has innovated and merged sports and entertainment experiences with exclusive movie premieres, music concerts by celebrity artists, exhibitions of the latest Sony technology, and an Awards Celebration featuring gourmet cuisine by Hawaii’s rising chefs. The Sony signature distinguishes this prestigious PGA TOUR tournament which is enjoyed by guests from all over the world.
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Tournament Facts Defending Champion
Purse
Charity Host
Matt Kuchar
$6,600,000
Friends of Hawaii Charities, Inc.
Dates
Champion’s Prize
Charity Partner
January 6 – 12, 2020
$1,188,000
Host Site
Title Sponsor
The Harry & Jeanette Weinberg Foundation, Inc.
Waialae Country Club Honolulu, Hawaii Par 70 (35-35); 7,044 yards
Sony Corporation MARKETING PARTNER
Live Television Coverage
Golf Channel
Hawaii Tourism Authority
Waialae Country Club has served as the host site of this prestigious PGA TOUR tournament since 1965. Located minutes away from world famous Waikiki, this championship golf course, designed by Seth Raynor, overlooks the vast Pacific Ocean and Koko Head Crater offering stunning views for players and spectators.
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“I’ve been in the restaurant industry for over 20 years. It’s not only about teaching them (felons) how to cook or flip an egg, but also about how to be responsible to a job.”
“Our program changes the lives of children and their families. When children have a stable home environment, they perform better in school, have a lower dropout rate, get sick less often and are less likely to try drugs. Our program provides a stable home environment as soon as they enter the program.”
Chad Haruguchi Chef and Head Trainer, Touch a Heart Hawaii
The Biggest Winners Each year, Sony Open charity host Friends of Hawaii Charities distributes over $1.2 million in funding to local nonprofit organizations that provide life-changing support to women, children, the elderly and the needy throughout the Hawaiian Islands. Funding is generated from Sony Open in Hawaii event sponsors, ticket sales, donations from individuals and corporations and most donations and most significantly, from matching funds contributed by charity partner The Harry & Jeanette Weinberg Foundation, Inc. 6
Samantha Church Executive Director, Family Promise of Hawaii
“People with disabilities deserve every opportunity possible to increase their social circle, develop skills, and participate in activities that are meaningful to them. Often times, people with disabilities are not offered opportunities because it’s assumed “they can’t.” At SECOH, we believe everyone can, should, and will have a variety of experiences.” Bridget Panee President & CEO, Special Education Center of Hawaii
$19.2M
2019 Grant Recipients
1,500
DONATED TO HAWAII NONPROFITS TO DATE
Adult Friends for Youth
The Food Basket, Inc.
Hiilei Aloha LLC
Kuikahi Mediation Center
REHAB Foundation
After-School All-Stars Hawaii
Frank De Lima’s Student Enrichment Program, Inc.
HISLEA
Kukui Childrens Foundation
Responsive Caregivers of Hawaii
Friends of CJC Oahu
Hoa Aina O Makaha
Kula No Na Poe Hawaii
River of Life Mission
Friends of Waialua Robotics
Honolulu Community Action Program, Inc.
Lahaina Arts Association
Ronald McDonald House Charities of Hawaii
Girl Scouts of Hawaii
Honolulu Festival Foundation
Hale Kipa, Inc.
Honolulu Habitat for Humanity
Leadership in Disabilities & Achievement of Hawaii
Hale Mahaolu
Honolulu Museum of Art
MADD Hawaii
Hale Naau Pono
Honolulu Theatre for Youth
Malama Family Recovery Center
Haloalaunuiakea Early Learning Center
Hoola Na Pua
Malama I Na Keiki Hanai
Hawaii Bone Marrow Donor Registry
Hoomaukeolainc
Malama Pono Health Services
HOPE Services Hawaii, Inc.
March of Dimes Hawaii
Hospice Hawaii
Maui Family Support Services, Inc.
HUGS
Mental Health Kokua
Hula Preservation Society
Molokai Arts Center
Ala Kuola Aloha Harvest Aloha Independent Living Hawaii Aloha Medical Mission Aloha Section PGA Anaina Hou Community Park Armed Services YMCA Honolulu Assets School Assistance League of Hawaii Assistive Technology Resource Centers of Hawaii Best Buddies Hawaii
Samaritan Counseling Center Hawaii SECOH Shriners Hospitals for ChildrenHonolulu Special Olympics Hawaii Surfing the Nations (STN)
Hawaii Children’s Theatre
I Ola Lahui, Inc.
Na Hoaloha
Bobby Benson Center
Hawaii Cord Blood Bank
IHS Hawaii
Na Keiki O Emalia
United Cerebral Palsy Association of Hawaii
Boys & Girls Club of Hawaii Windward
Hawaii Fi-Do Service Dogs
Imua Family Services
Never Quit Dreaming
United Self Help
Hawaii Foodbank
INPEACE
Ohana Komputer
Hawaii Forest Institute
Japan-America Society of Hawaii
United States Veterans Initiative (U.S. VETS) - Waianae
Hawaii Health & Harm Reduction Center
K.E.L.I.I. Foundation
Ohana Martial Arts Non-Profit Self-Defense School
Hawaii Island Adult Care
Touch A Heart
Waikiki Health
Kanu o ka Aina Learning Ohana
Palama Settlement
West Hawaii Mediation Center Women in Need (WIN)
Hawaii Meals on Wheels
Kapiolani Medical Center for Women & Children
Palolo Chinese Home Parents and Children Together
YWCA Oahu
Hawaii Nature Center
Kauai Hospice, Inc. Kauai Independent Food Bank
Partners in Development Foundation
YWCA of Kauai
Hawaii Public Health Institute Hawaii State Junior Golf Association
Keiki O Ka Aina Family Learning Centers
PBS Hawaii
Easter Seals Hawaii
Polynesian Hall of Fame
East-West Center Arts Program
Hawaii State Science Olympiad
Family Hui Hawaii
Hawaii State Women’s Golf Foundation
Keiki to Kupuna Foundation Meals on Wheels Program
The Private Sector Hawaii
EPIC Foundation
Kick Start Karate
Pua Foundation
Family Ministries Center
Hawaiian Music Hall of Fame
Family Promise of Hawaii
Hawaiian Warriors
Feeding Hawaii Together
Helping Hands Hawaii
Child & Family Service Children’s Discovery Center Common Grace Compassion for Cancer Caregivers Domestic Violence Action Center
Hawaii Literacy
Kids At-Risk Mentoring Program Hawaii Kinai Eha Kuakini Health System
Project Vision Hawaii Purple Maia Puuwai Read to Me International
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Waikiki Community Center
Pacific and Asian Affairs Council
Center for Tomorrow’s Leaders
COUNTRIES AND TERRITORIES
Sony Open By the Numbers
Teach for America-Hawaii
Bishop Museum
Ka Lima O Maui, Ltd.
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LOCAL NONPROFITS RECEIVED FUNDING SINCE 1999
Sutter Health Kahi Mohala
Big Brothers Big Sisters Hawaii
Camp Agape Hawaii
350
AIRED IN
Sustain Hawaii
Hawaii Children’s Cancer Foundation
Boys & Girls Club of the Big Island
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Hawaii Children’s Action Network
Lanai Community Health Center
VOLUNTEERS TO PRODUCE THE TOURNAMENT
sponsors
RD
YEARS OF PGA TOUR COMPETITION AT WAIALAE COUNTRY CLUB, MAKING IT THE
LONGEST-RUNNING HOST COURSE
. . . and other Hawaii charities
SONY IS TIED FOR
3
RD
LONGEST TITLE SPONSOR ON TOUR
980M
HOUSEHOLDS REACHED WORLDWIDE 9
PAST CHAMPIONS 2019 - MATT KUCHAR
2018 - Patton Kizzire
2017 - Justin Thomas
2016 - Fabian Gomez
2015 - Jimmy Walker
2014 - Jimmy Walker
2013 - Russell Henley
2012 - Johnson Wagner
2011 - Mark Wilson
2010 - Ryan Palmer
2009 - Zach Johnson
2008 - K.J. Choi
2007 - Paul Goydos
2006 - David Toms
2005 - Vijay Singh
2004 - Ernie Els
2003 - Ernie Els
2002 - Jerry Kelly
2001 - Brad Faxon
2000 - Paul Azinger
1999 - Jeff Sluman 11
Tournament Events Sunday, January 5
Thursday, January 9
All Day: Amateur Practice
7:00 am: First Round (Live Golf Channel Broadcast)
2:00 – 6:00 pm: Amateur Registration, The Kahala Hotel & Resort
6:00 pm: Awards Celebration, Hawaii Convention Center
Draw Party: Walk up the red carpet, enjoy
sumptuous appetizers and cocktails and mingle with other sponsors and guests. The exciting Draw Party continues after you enter a private theater to select your pro for the Official Pro-Am. Cap off the evening watching a special Sony Pictures movie premiere.
Monday, January 6
Friday, January 10
7:00 – 10:00 am: Professional Practice
7:00 am: Second Round (Live Golf Channel Broadcast)
9:30 am: Tournament Blessing, 10th Tee
Saturday, January 11
Awards CELEBRATION: The Awards Celebration
10:00 am: Third Round (Live Golf Channel Broadcast)
is the premier Sony event off the course. Over
10:00 am Shotgun: Sony Dream Cup Pro-Am and Monday Pro-Am Tuesday, January 7
the past decade, Sony has invited James Beard
Sunday, January 12
All Day: Professional Practice
8:00 am: Final Round (Live Golf Channel Broadcast)
Afternoon: Pro-Junior Challenge, Holes 10, 11 & 18
5:00 pm: Awards Ceremony, 18th Green
award-winning chefs and rising star Hawaii chefs to prepare multi-course gourmet meals. Top off the evening with a music concert by a celebrity artist.
6:00 pm: Draw Party, Ward 16 Theatres Wednesday, January 8
6:50 am – All Day: Official Pro-Am
Sponsor Appreciation Reception: Unwind in
9:30 am: Satellite Pro-Am, Kapolei Golf Club
the middle of the week
5:00 – 9:00 pm: Sponsor Appreciation Reception, Dave & Buster’s
TOUR players and other
and meet with PGA sponsors at the Sponsor Appreciation Reception at
Subject to change
Dave & Buster’s. 13
SPONSOR Testimonials
“I participated in the Official Pro-Am playing with pro Xander Schauffele and businessmen from Japan. I enjoyed the conversation with Mr. Schauffele during the round and he is a very humble gentleman. I received good tips for my golf swing from him!” Duke Ueda Vice President Resorttrust Hawaii, LLC FIVE-Year Sponsor
“Our firm is committed to providing the highest quality of service to our clients as well as being stewards of our community. Being affiliated with a world-class event and being able to share that experience with our clients is very rewarding. The fact that the tournament supports such a wide array of charitable organizations, some of which rely on this stipend to continue their mission, makes this a win/win. We believe that is the best possible outcome.” Chad Karasaki Chairman, President and CEO Aon Risk Services, Inc. of Hawaii 11-year Sponsor
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Silver Package (Individual)
Gold Package (Individual)
Platinum Package (Team, 4-some)
Entry into 18-hole Official Pro-Am Wednesday, January 8, 2020
One
One
Four
18-hole practice round (non transferable) Sunday, January 5, 2020
One
One
Four
Wednesday, January 8, 2020 Waialae Country Club
Deluxe tee gift package
One
One
Four
An amazing week-long experience
Group photo with PGA TOUR Pro
One
One
Four
One of each
One of each
Four of each
Invitations to Draw Party followed by movie premiere Tuesday, January 7, 2020
Two
Two
Ten
Invites to Sponsor Appreciation Reception on Wednesday, January 8, 2020
Two
Two
Eight
Invitations to the Awards Celebration followed by a music concert Thursday, January 9, 2020
Two
Two
Ten
Company recognition (with photo) on sponsor page in tournament program
X
X
X
An investment in relationship-building
Company recognition on tournament sponsor board located on-course
X
X
X
Full-page color ad in tournament program
—
X
X
The Official Pro-Am is a great
TICKETS, PARKING, & HOSPITALITY
relationship-building team event and
General admission tickets (good any day, Wednesday – Sunday)
—
Fifty
One hundred fifty
gives individuals the opportunity to
Preferred parking for Pro-Am player (good Sunday – Wednesday)
One
One
Four
Preferred parking (good for all week)
—
One
Four
Hospitality badges with on-course access to the Champions Club VIP tent, Thursday – Sunday, includes tournament admission, complimentary food and beverages
—
Two
Eight
Pro-Ams
OFFICIAL PRO-AM SPOT
Official Pro-Am
filled with two rounds of golf (practice
Pro-Am badge & Pro-Am guest badge
round and Pro-Am), invitations to
EXCLUSIVE EVENTS
several exclusive evening functions, preferred tournament parking, sponsor recognition, and more.
ADVERTISING & SPONSOR RECOGNITION
network with like-minded community and business leaders.
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Private Hospitality
Private Hospitality Tent
Private Cabana
An investment in customer relationships.
Thursday, January 9 – Sunday, January 12, 202o
Thursday, January 9 – Sunday, January 12, 202o
Connect and close business deals
Cabana Hospitality at Waialae! From
with your clients during the four
an elevated private, open-air 10’ x 10’
rounds of PGA TOUR competition!
deck and cedar pergola, treat your
The private hospitality tent option at
guests to all the action of the Sony
the #18 fairway give your guests an
Open golf competition! Capitalize
up-close view of the professionals’
on this intimate cabana setting
approach shots to the final hole.
for strategic conversations and for
A limited number of these exclusive
cheering on the pros, while relaxing
open-air, covered hospitality tents
on casual teakwood furnishings.
are available.
Capacity: Up to 12 guests.
Food and beverage catering service provided by Waialae Country Club through separate contract.
Food and beverage catering service provided by Waialae Country Club through separate contract.
Use the Sony Open in Hawaii to build stronger relationships with your most valuable customers in a unique entertainment environment.
Private Skybox Thursday, January 9 – Sunday, January 12, 202o
The most popular hospitality package is a private, elevated 40-seat skybox to entertain hundreds of clients during the four rounds of professional competition. Open-air covered skyboxes are available at #17, which feature a Pacific Ocean backdrop at this par-3 hole, or at #18 where the exciting golf competition culminates. Food and beverage catering service are provided by Waialae Country Club through separate contract.
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Hospitality Private Skybox
Private Hospitality Tent
Private Cabana
Venue
Private elevated skybox for 40+ guests per day with 10’ x 10’ tent (1 table & 2 chairs) for your guests registration (optional)
Private 20’ x 20 hospitality tent for 40+ guests per day (600 sq ft maximum footprint)
Private cabana (includes 10' x 10' tent with pergola) for 12 guests
Days
Four-day sponsorship commitment (Thursday – Sunday)
Four-day sponsorship commitment (Thursday – Sunday)
Four-day sponsorship commitment (Thursday – Sunday)
Location on course
18th or 17th
18th
TBD
Food & beverages
Not included – Sponsor caters separately through Waialae Country Club
Not included – Sponsor caters separately through Waialae Country Club
Not included – Sponsor caters separately through Waialae Country Club
X
X
X
Company name (with photo) on sponsor page in tournament program
X
X
X
Company name on tournament sponsor board located on-course
X
X
X
320 (for 80 guests per day)
200 (for 50 guests per day)
60 (for 15 guests per day)
Season badges (good for week-long admission)
4
4
4
Preferred parking pass (good for all week)
6
2
1
Invitations to the Awards Celebration Gala Dinner followed by a music concert
4
—
—
Invites to the Sponsor Appreciation Reception
4
4
2
Sony TV (used in hospitality venue Thursday – Sunday)
General admission tickets (good any day, Wednesday – Sunday)
20
Sweet 16 Chalet A shared VIP hospitality tent Thursday, January 9 – Sunday, January 12, 202o (select day)
The Sweet 16 Chalet located at Waialae’s #16 is a shared hospitality venue that offers the ultimate dining experience featuring sumptuous cuisine by Hy’s Steak House. Take in the breathtaking view of the Pacific Ocean and savor the tee to green views of PGA TOUR golf action at Waialae’s signature “W” hole. Each hospitality badge includes tournament admission and access to the Sweet 16 Chalet for the day with delicious food, soft drinks, and two glasses of wine or beer.
Advertising & Branding Opportunities The Sony Open in Hawaii offers many opportunities to reach THE nearly 50,000 spectators, corporate partners, and volunteers at the tournament. Custom packages are also available.
Advertising Daily Pairing Guide: This guide is offered complimentary to all tournament spectators Wednesday – Sunday and is the primary reference guide for tournament information (pairings, tee times, and course map). Package Details: Full color advertisement (3.8906” w x 3.4354” h)
On-Course Branding Hole Sponsorships: Sponsor recognition on the hole sign at the tee boxes
Package Details
Holes #16 - #18
Holes #1, #10 - #15
Holes #2 - #9
Recognition on the hole sign at the tee box
X
X
X
Recognition in course map in print collateral (tournament program), electronic (tournament website), and locator board (fronting Cart Barn)
X
X
X
Company recognition on tournament sponsor board located on-course
X
X
X
Invitations to the Awards Celebration followed by a music concert
Two
Two
—
Invites to Sponsor Appreciation Reception
Two
Two
Two 23
Putting Green Sponsor
Driving Range Sponsor
Official Product Category Sponsor
Recognition in tournament program as official and/or presenting sponsor
X
X
X
Sponsor signage placement near sponsorship area (two 3’ x 6’ banners produced by tournament)
X
X
—
Official Product Category Sponsorship
Sponsor recognition in sponsor rotation on LED scoreboards on-course, Monday – Wednesday
X
X
X
Recognition as an official product sponsor of the Sony Open in Hawaii with the opportunity to co-brand with tournament marketing efforts.
Company recognition on tournament sponsor board located on-course
X
X
X
Company recognition (with photo) on sponsor page in tournament program
X
X
X
Opportunity to co-brand and use Sony Open in Hawaii logo in marketing efforts (subject to tournament approval)
—
—
X
Invites to the Sponsor Appreciation Reception
Two
Two
Two
General admission tickets (good any day, Wednesday – Sunday)
Fifty
Fifty
Fifty
Sponsor badges (good for week-long admission)
Ten
Ten
Six
Preferred parking pass (good for all week)
Two
Two
One
Package Details
On-Course Presenting Sponsorships & Official Product Category Sponsor
Other custom presenting sponsorship opportunities are available!
Driving Range Sponsorship
Harry Winston, official timepiece sponsor, donated a Men’s Timepiece to the tournament champion.
Recognition as the presenting sponsor of the driving range, another high traffic and visible area located near the Main Admissions entrance, putting green and Pro Shop.
Putting Green Sponsorship Recognition as the presenting sponsor of the putting green, a high traffic and visible area located near the Main Admissions entrance and adjacent to #10 tee and the Pro Shop. 24
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Up-Close Opportunities
Pro-Junior Challenge Sponsor
Package includes:
• Recognition in tournament program and on-course as hole sponsor during Pro-Junior Challenge
Tuesday, January 7, 2020
Exhibitor at Spectator Village Showcase your products and services and collect valuable market data and customer leads from tournament spectators and volunteers at Spectator Village. Spectator Village, along the 11th fairway, is the hub of tournament activity for food and beverages, and spectator-friendly activities. Package includes:
• Exhibition tent in Spectator Village for use throughout week (various size options) • Company recognition on tournament sponsor board located on-course • Company recognition on Spectator Village signage • Tournament general admission tickets (good for any day, Wednesday – Sunday) • Sponsor badges (good for all week) • Lunch scrip each day (Thursday – Sunday) • Preferred parking passes (good for all week) • Invites to the Sponsor Appreciation Reception
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“Sony Open in Hawaii is a wonderful sporting event. We participate in various local events throughout the community and Sony Open is one of the best events for us that produces results. The Sony Open clientele matches our target profile. We offer vacations to those who love life, golf/fun and vacations with loved ones. We have met many potential new clients and hope that they become part our Wyndham family.” Mikiko Young Director of Marketing Wyndham Vacation Ownership THREE-year Sponsor
• Hole sponsor of #7, #8, or #9 throughout tournament week
A free event that features five of Hawaii’s top junior golfers each paired with a PGA TOUR pro in a fun three-hole shot-making challenge at holes 10, 11, and 18! The event benefits Hawaii junior golfers through a donation to Hawaii State Junior Golf Association.
• Signage display during Pro-Junior Challenge (sponsor provides 3’ x 6’ banner) • Sponsor recognition during event program • Company recognition on tournament sponsor board located on-course • Eight Pro-Junior Challenge credentials for inside the ropes experience during event • Twenty tournament general admission tickets (good for any day, Wednesday – Sunday) • Four sponsor badges (for week long admission) • Four preferred parking for Pro-Junior Challenge (Tuesday, January 7) “This tournament was a wonderful experience. I enjoyed walking down the fairways inside the ropes, facing the pressure that PGA TOUR pros normally face during a tournament. I also learned a lot from my pro, Johnson Wagner. We talked a lot about how he handles his pressure, as well as his life story and professional life. I’m applying everything that I learned from participating in this event and working hard to get to this stage of golf.”
• One preferred parking passes (good for all week) • Two invites to the Sponsor Appreciation Reception
NOAH KOSHI Class of 2021, Hawaii Baptist Academy 2019 Pro-Junior Challenge Participant
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Contact Us Sony Open in Hawaii/Friends of Hawaii Charities, Inc. 735 Bishop Street, Suite 330, Honolulu, Hawaii 96813 808-523-7888 friend@friendsofhawaii.org www.sonyopeninhawaii.com www.friendsofhawaii.org Follow Us: @SonyOpenHawaii SonyOpeninHawaii @SonyOpenHawaii
Photo credits: Stan Badz/PGA TOUR; Tim Bradbury/Getty Images; Chris Condon/PGA TOUR; Jonathan Ferrey/Getty Images; Marco Garcia; Sam Greenwood/Getty Images; Jeff Gross/Getty Images; Ross Hamamura; Harry How/Allsport; Robert Laberge/Getty Images; Andy Lyons/Getty Images; Masterpress/Getty Images; Al Messerschmidt/WireImage; Donald Miralle/Getty Images; Darryl Oumi and Topher Schlund