Sony Open in Hawaii 2020 Sponsorship Online

J A N U A R Y 6 -12 2 0 2 0 | w a i a l a e c o un t ry c l u b

Partnership Opportunities

CONTENTS Hawaii & Golf

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Title Sponsor: The Sony Signature

3

Tournament Facts

4

Host Site: Waialae Country Club

5

Charity: The Biggest Winners Sony Open By the Numbers

6 – 8 9

Past Champions

10 – 11

Tournament Events

12 – 13

Sponsor Testimonials Sponsorship Opportunities

15 16 – 27

• Official Pro-Am

16 – 17

• Hospitality Private Skybox Private Hospitality Tent Private Cabana Shared Sweet 16 Chalet

18 – 20

• Advertising & Branding Opportunities

18 20 20 20 23 – 25

• On-Course Presenting Sponsorships & Official Product Category Sponsor • Spectator Village Exhibition Sponsor 26 • Pro-Junior Challenge Sponsor Contact Us

27 28

Hawaii & Golf The Sony Open in Hawaii attracts 144 of the world’s best golf professionals to Waialae Country Club on the island of Oahu.

The event reaches over 980 million homes in some 201 countries and territories via multiple national and international broadcast networks, and contributes an estimated $100 million in marketing and economic impact to Hawaii. One of the most international events on the PGA TOUR schedule, the Sony Open showcases international golf talent and camaraderie against the backdrop of Hawaii’s natural beauty to the world.

The Sony Signature: Entertainment Experiences from Golf to Gourmet The Sony Open in Hawaii bears the indelible imprint of its title sponsor, Sony Corporation – tied for third as the longest running event sponsor on the PGA TOUR. In twenty-one years as title sponsor, Sony has innovated and merged sports and entertainment experiences with exclusive movie premieres, music concerts by celebrity artists, exhibitions of the latest Sony technology, and an Awards Celebration featuring gourmet cuisine by Hawaii’s rising chefs.

The Sony signature distinguishes this prestigious PGA TOUR tournament which is enjoyed by guests from all over the world.

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Tournament Facts Defending Champion

Purse

Charity Host

Matt Kuchar

$6,600,000

Friends of Hawaii Charities, Inc.

Dates

Champion’s Prize

Charity Partner

January 6 – 12, 2020

$1,188,000

Host Site

Title Sponsor

The Harry & Jeanette Weinberg Foundation, Inc.

Waialae Country Club Honolulu, Hawaii Par 70 (35-35); 7,044 yards

Sony Corporation MARKETING PARTNER

Live Television Coverage

Golf Channel

Hawaii Tourism Authority

Waialae Country Club has served as the host site of this prestigious PGA TOUR tournament since 1965. Located minutes away from world famous Waikiki, this championship golf course, designed by Seth Raynor, overlooks the vast Pacific Ocean and Koko Head Crater offering stunning views for players and spectators.

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“I’ve been in the restaurant industry for over 20 years. It’s not only about teaching them (felons) how to cook or flip an egg, but also about how to be responsible to a job.”

“Our program changes the lives of children and their families.

When children have a stable home environment, they perform better in school, have a lower dropout rate, get sick less often and are less likely to try drugs. Our program provides a stable home environment as soon as they enter the program.”

Chad Haruguchi Chef and Head Trainer, Touch a Heart Hawaii

The Biggest Winners Each year, Sony Open charity host Friends of Hawaii Charities distributes over $1.2 million in funding to local nonprofit organizations that provide life-changing support to women, children, the elderly and the needy throughout the Hawaiian Islands. Funding is generated from Sony Open in Hawaii event sponsors, ticket sales, donations from individuals and corporations and most donations and most significantly, from matching funds contributed by charity partner The Harry & Jeanette Weinberg Foundation, Inc. 6

Samantha Church Executive Director, Family Promise of Hawaii

“People with disabilities deserve every opportunity possible to increase their social circle, develop skills, and participate in activities that are meaningful to them. Often times, people with disabilities are not offered opportunities because it’s assumed “they can’t.” At SECOH, we believe everyone can, should, and will have a variety of experiences.”

Bridget Panee President & CEO, Special Education Center of Hawaii

$19.2M

2019 Grant Recipients

1,500

DONATED TO HAWAII NONPROFITS TO DATE

Adult Friends for Youth

The Food Basket, Inc.

Hiilei Aloha LLC

Kuikahi Mediation Center

REHAB Foundation

After-School All-Stars Hawaii

Frank De Lima’s Student Enrichment Program, Inc.

HISLEA

Kukui Childrens Foundation

Responsive Caregivers of Hawaii

Friends of CJC Oahu

Hoa Aina O Makaha

Kula No Na Poe Hawaii

River of Life Mission

Friends of Waialua Robotics

Honolulu Community Action Program, Inc.

Lahaina Arts Association

Ronald McDonald House Charities of Hawaii

Girl Scouts of Hawaii

Honolulu Festival Foundation

Hale Kipa, Inc.

Honolulu Habitat for Humanity

Leadership in Disabilities & Achievement of Hawaii

Hale Mahaolu

Honolulu Museum of Art

MADD Hawaii

Hale Naau Pono

Honolulu Theatre for Youth

Malama Family Recovery Center

Haloalaunuiakea Early Learning Center

Hoola Na Pua

Malama I Na Keiki Hanai

Hawaii Bone Marrow Donor Registry

Hoomaukeolainc

Malama Pono Health Services

HOPE Services Hawaii, Inc.

March of Dimes Hawaii

Hospice Hawaii

Maui Family Support Services, Inc.

HUGS

Mental Health Kokua

Hula Preservation Society

Molokai Arts Center

Ala Kuola Aloha Harvest Aloha Independent Living Hawaii Aloha Medical Mission Aloha Section PGA Anaina Hou Community Park Armed Services YMCA Honolulu Assets School Assistance League of Hawaii Assistive Technology Resource Centers of Hawaii Best Buddies Hawaii

Samaritan Counseling Center Hawaii SECOH Shriners Hospitals for ChildrenHonolulu Special Olympics Hawaii Surfing the Nations (STN)

Hawaii Children’s Theatre

I Ola Lahui, Inc.

Na Hoaloha

Bobby Benson Center

Hawaii Cord Blood Bank

IHS Hawaii

Na Keiki O Emalia

United Cerebral Palsy Association of Hawaii

Boys & Girls Club of Hawaii Windward

Hawaii Fi-Do Service Dogs

Imua Family Services

Never Quit Dreaming

United Self Help

Hawaii Foodbank

INPEACE

Ohana Komputer

Hawaii Forest Institute

Japan-America Society of Hawaii

United States Veterans Initiative (U.S. VETS) - Waianae

Hawaii Health & Harm Reduction Center

K.E.L.I.I. Foundation

Ohana Martial Arts Non-Profit Self-Defense School

Hawaii Island Adult Care

Touch A Heart

Waikiki Health

Kanu o ka Aina Learning Ohana

Palama Settlement

West Hawaii Mediation Center Women in Need (WIN)

Hawaii Meals on Wheels

Kapiolani Medical Center for Women & Children

Palolo Chinese Home Parents and Children Together

YWCA Oahu

Hawaii Nature Center

Kauai Hospice, Inc. Kauai Independent Food Bank

Partners in Development Foundation

YWCA of Kauai

Hawaii Public Health Institute Hawaii State Junior Golf Association

Keiki O Ka Aina Family Learning Centers

PBS Hawaii

Easter Seals Hawaii

Polynesian Hall of Fame

East-West Center Arts Program

Hawaii State Science Olympiad

Family Hui Hawaii

Hawaii State Women’s Golf Foundation

Keiki to Kupuna Foundation Meals on Wheels Program

The Private Sector Hawaii

EPIC Foundation

Kick Start Karate

Pua Foundation

Family Ministries Center

Hawaiian Music Hall of Fame

Family Promise of Hawaii

Hawaiian Warriors

Feeding Hawaii Together

Helping Hands Hawaii

Child & Family Service Children’s Discovery Center Common Grace Compassion for Cancer Caregivers Domestic Violence Action Center

Hawaii Literacy

Kids At-Risk Mentoring Program Hawaii Kinai Eha Kuakini Health System

Project Vision Hawaii Purple Maia Puuwai Read to Me International

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Waikiki Community Center

Pacific and Asian Affairs Council

Center for Tomorrow’s Leaders

COUNTRIES AND TERRITORIES

Sony Open By the Numbers

Teach for America-Hawaii

Bishop Museum

Ka Lima O Maui, Ltd.

201

LOCAL NONPROFITS RECEIVED FUNDING SINCE 1999

Sutter Health Kahi Mohala

Big Brothers Big Sisters Hawaii

Camp Agape Hawaii

350

AIRED IN

Sustain Hawaii

Hawaii Children’s Cancer Foundation

Boys & Girls Club of the Big Island

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Hawaii Children’s Action Network

Lanai Community Health Center

VOLUNTEERS TO PRODUCE THE TOURNAMENT

sponsors

RD

YEARS OF PGA TOUR COMPETITION AT WAIALAE COUNTRY CLUB, MAKING IT THE

LONGEST-RUNNING HOST COURSE

. . . and other Hawaii charities

SONY IS TIED FOR

3

RD

LONGEST TITLE SPONSOR ON TOUR

980M

HOUSEHOLDS REACHED WORLDWIDE 9

PAST CHAMPIONS 2019 - MATT KUCHAR

2018 - Patton Kizzire

2017 - Justin Thomas

2016 - Fabian Gomez

2015 - Jimmy Walker

2014 - Jimmy Walker

2013 - Russell Henley

2012 - Johnson Wagner

2011 - Mark Wilson

2010 - Ryan Palmer

2009 - Zach Johnson

2008 - K.J. Choi

2007 - Paul Goydos

2006 - David Toms

2005 - Vijay Singh

2004 - Ernie Els

2003 - Ernie Els

2002 - Jerry Kelly

2001 - Brad Faxon

2000 - Paul Azinger

1999 - Jeff Sluman 11

Tournament Events Sunday, January 5

Thursday, January 9

All Day: Amateur Practice

7:00 am: First Round (Live Golf Channel Broadcast)

2:00 – 6:00 pm: Amateur Registration, The Kahala Hotel & Resort

6:00 pm: Awards Celebration, Hawaii Convention Center

Draw Party: Walk up the red carpet, enjoy

sumptuous appetizers and cocktails and mingle with other sponsors and guests. The exciting Draw Party continues after you enter a private theater to select your pro for the Official Pro-Am. Cap off the evening watching a special Sony Pictures movie premiere.

Monday, January 6

Friday, January 10

7:00 – 10:00 am: Professional Practice

7:00 am: Second Round (Live Golf Channel Broadcast)

9:30 am: Tournament Blessing, 10th Tee

Saturday, January 11

Awards CELEBRATION: The Awards Celebration

10:00 am: Third Round (Live Golf Channel Broadcast)

is the premier Sony event off the course. Over

10:00 am Shotgun: Sony Dream Cup Pro-Am and Monday Pro-Am Tuesday, January 7

the past decade, Sony has invited James Beard

Sunday, January 12

All Day: Professional Practice

8:00 am: Final Round (Live Golf Channel Broadcast)

Afternoon: Pro-Junior Challenge, Holes 10, 11 & 18

5:00 pm: Awards Ceremony, 18th Green

award-winning chefs and rising star Hawaii chefs to prepare multi-course gourmet meals. Top off the evening with a music concert by a celebrity artist.

6:00 pm: Draw Party, Ward 16 Theatres Wednesday, January 8

6:50 am – All Day: Official Pro-Am

Sponsor Appreciation Reception: Unwind in

9:30 am: Satellite Pro-Am, Kapolei Golf Club

the middle of the week

5:00 – 9:00 pm: Sponsor Appreciation Reception, Dave & Buster’s

TOUR players and other

and meet with PGA sponsors at the Sponsor Appreciation Reception at

Subject to change

Dave & Buster’s.

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SPONSOR Testimonials

“I participated in the Official Pro-Am playing with pro Xander Schauffele and businessmen from Japan. I enjoyed the conversation with Mr. Schauffele during the round and he is a very humble gentleman.

I received good tips for my golf swing from him!”

Duke Ueda Vice President Resorttrust Hawaii, LLC FIVE-Year Sponsor

“Our firm is committed to providing the highest quality of service to our clients as well as being stewards of our community. Being affiliated with a world-class event and being able to share that experience with our clients is very rewarding. The fact that the tournament supports such a wide array of charitable organizations, some of which rely on this stipend to continue their mission, makes this a win/win. We believe that is the best possible outcome.”

Chad Karasaki Chairman, President and CEO Aon Risk Services, Inc. of Hawaii 11-year Sponsor

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Silver Package (Individual)

Gold Package (Individual)

Platinum Package (Team, 4-some)

Entry into 18-hole Official Pro-Am Wednesday, January 8, 2020

One

One

Four

18-hole practice round (non transferable) Sunday, January 5, 2020

One

One

Four

Wednesday, January 8, 2020 Waialae Country Club

Deluxe tee gift package

One

One

Four

An amazing week-long experience

Group photo with PGA TOUR Pro

One

One

Four

One of each

One of each

Four of each

Invitations to Draw Party followed by movie premiere Tuesday, January 7, 2020

Two

Two

Ten

Invites to Sponsor Appreciation Reception on Wednesday, January 8, 2020

Two

Two

Eight

Invitations to the Awards Celebration followed by a music concert Thursday, January 9, 2020

Two

Two

Ten

Company recognition (with photo) on sponsor page in tournament program

X

X

X

An investment in relationship-building

Company recognition on tournament sponsor board located on-course

X

X

X

Full-page color ad in tournament program

—

X

X

The Official Pro-Am is a great

TICKETS, PARKING, & HOSPITALITY

relationship-building team event and

General admission tickets (good any day, Wednesday – Sunday)

—

Fifty

One hundred fifty

gives individuals the opportunity to

Preferred parking for Pro-Am player (good Sunday – Wednesday)

One

One

Four

Preferred parking (good for all week)

—

One

Four

Hospitality badges with on-course access to the Champions Club VIP tent, Thursday – Sunday, includes tournament admission, complimentary food and beverages

—

Two

Eight

Pro-Ams

OFFICIAL PRO-AM SPOT

Official Pro-Am

filled with two rounds of golf (practice

Pro-Am badge & Pro-Am guest badge

round and Pro-Am), invitations to

EXCLUSIVE EVENTS

several exclusive evening functions, preferred tournament parking, sponsor recognition, and more.

ADVERTISING & SPONSOR RECOGNITION

network with like-minded community and business leaders.

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Private Hospitality

Private Hospitality Tent

Private Cabana

An investment in customer relationships.

Thursday, January 9 – Sunday, January 12, 202o

Thursday, January 9 – Sunday, January 12, 202o

Connect and close business deals

Cabana Hospitality at Waialae! From

with your clients during the four

an elevated private, open-air 10’ x 10’

rounds of PGA TOUR competition!

deck and cedar pergola, treat your

The private hospitality tent option at

guests to all the action of the Sony

the #18 fairway give your guests an

Open golf competition! Capitalize

up-close view of the professionals’

on this intimate cabana setting

approach shots to the final hole.

for strategic conversations and for

A limited number of these exclusive

cheering on the pros, while relaxing

open-air, covered hospitality tents

on casual teakwood furnishings.

are available.

Capacity: Up to 12 guests.

Food and beverage catering service provided by Waialae Country Club through separate contract.

Food and beverage catering service provided by Waialae Country Club through separate contract.

Use the Sony Open in Hawaii to build stronger relationships with your most valuable customers in a unique entertainment environment.

Private Skybox Thursday, January 9 – Sunday, January 12, 202o

The most popular hospitality package is a private, elevated 40-seat skybox to entertain hundreds of clients during the four rounds of professional competition. Open-air covered skyboxes are available at #17, which feature a Pacific Ocean backdrop at this par-3 hole, or at #18 where the exciting golf competition culminates.

Food and beverage catering service are provided by Waialae Country Club through separate contract.

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Hospitality Private Skybox

Private Hospitality Tent

Private Cabana

Venue

Private elevated skybox for 40+ guests per day with 10’ x 10’ tent (1 table & 2 chairs) for your guests registration (optional)

Private 20’ x 20 hospitality tent for 40+ guests per day (600 sq ft maximum footprint)

Private cabana (includes 10' x 10' tent with pergola) for 12 guests

Days

Four-day sponsorship commitment (Thursday – Sunday)

Four-day sponsorship commitment (Thursday – Sunday)

Four-day sponsorship commitment (Thursday – Sunday)

Location on course

18th or 17th

18th

TBD

Food & beverages

Not included – Sponsor caters separately through Waialae Country Club

Not included – Sponsor caters separately through Waialae Country Club

Not included – Sponsor caters separately through Waialae Country Club

X

X

X

Company name (with photo) on sponsor page in tournament program

X

X

X

Company name on tournament sponsor board located on-course

X

X

X

320 (for 80 guests per day)

200 (for 50 guests per day)

60 (for 15 guests per day)

Season badges (good for week-long admission)

4

4

4

Preferred parking pass (good for all week)

6

2

1

Invitations to the Awards Celebration Gala Dinner followed by a music concert

4

—

—

Invites to the Sponsor Appreciation Reception

4

4

2

Sony TV (used in hospitality venue Thursday – Sunday)

General admission tickets (good any day, Wednesday – Sunday)

20

Sweet 16 Chalet A shared VIP hospitality tent Thursday, January 9 – Sunday, January 12, 202o (select day)

The Sweet 16 Chalet located at Waialae’s #16 is a shared hospitality venue that offers the ultimate dining experience featuring sumptuous cuisine by Hy’s Steak House. Take in the breathtaking view of the Pacific Ocean and savor the tee to green views of PGA TOUR golf action at Waialae’s signature “W” hole. Each hospitality badge includes tournament admission and access to the Sweet 16 Chalet for the day with delicious food, soft drinks, and two glasses of wine or beer.

Advertising & Branding Opportunities The Sony Open in Hawaii offers many opportunities to reach THE nearly 50,000 spectators, corporate partners, and volunteers at the tournament. Custom packages are also available.

Advertising Daily Pairing Guide: This guide is offered complimentary to all tournament spectators Wednesday – Sunday and is the primary reference guide for tournament information (pairings, tee times, and course map).

Package Details: Full color advertisement (3.8906” w x 3.4354” h)

On-Course Branding Hole Sponsorships: Sponsor recognition on the hole sign at the tee boxes

Package Details

Holes #16 - #18

Holes #1, #10 - #15

Holes #2 - #9

Recognition on the hole sign at the tee box

X

X

X

Recognition in course map in print collateral (tournament program), electronic (tournament website), and locator board (fronting Cart Barn)

X

X

X

Company recognition on tournament sponsor board located on-course

X

X

X

Invitations to the Awards Celebration followed by a music concert

Two

Two

—

Invites to Sponsor Appreciation Reception

Two

Two

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Putting Green Sponsor

Driving Range Sponsor

Official Product Category Sponsor

Recognition in tournament program as official and/or presenting sponsor

X

X

X

Sponsor signage placement near sponsorship area (two 3’ x 6’ banners produced by tournament)

X

X

—

Official Product Category Sponsorship

Sponsor recognition in sponsor rotation on LED scoreboards on-course, Monday – Wednesday

X

X

X

Recognition as an official product sponsor of the Sony Open in Hawaii with the opportunity to co-brand with tournament marketing efforts.

Company recognition on tournament sponsor board located on-course

X

X

X

Company recognition (with photo) on sponsor page in tournament program

X

X

X

Opportunity to co-brand and use Sony Open in Hawaii logo in marketing efforts (subject to tournament approval)

—

—

X

Invites to the Sponsor Appreciation Reception

Two

Two

Two

General admission tickets (good any day, Wednesday – Sunday)

Fifty

Fifty

Fifty

Sponsor badges (good for week-long admission)

Ten

Ten

Six

Preferred parking pass (good for all week)

Two

Two

One

Package Details

On-Course Presenting Sponsorships & Official Product Category Sponsor

Other custom presenting sponsorship opportunities are available!

Driving Range Sponsorship

Harry Winston, official timepiece sponsor, donated a Men’s Timepiece to the tournament champion.

Recognition as the presenting sponsor of the driving range, another high traffic and visible area located near the Main Admissions entrance, putting green and Pro Shop.

Putting Green Sponsorship Recognition as the presenting sponsor of the putting green, a high traffic and visible area located near the Main Admissions entrance and adjacent to #10 tee and the Pro Shop.

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Up-Close Opportunities

Pro-Junior Challenge Sponsor

Package includes:

• Recognition in tournament program and on-course as hole sponsor during Pro-Junior Challenge

Tuesday, January 7, 2020

Exhibitor at Spectator Village Showcase your products and services and collect valuable market data and customer leads from tournament spectators and volunteers at Spectator Village. Spectator Village, along the 11th fairway, is the hub of tournament activity for food and beverages, and spectator-friendly activities.

Package includes:

• Exhibition tent in Spectator Village for use throughout week (various size options) • Company recognition on tournament sponsor board located on-course • Company recognition on Spectator Village signage • Tournament general admission tickets (good for any day, Wednesday – Sunday) • Sponsor badges (good for all week) • Lunch scrip each day (Thursday – Sunday) • Preferred parking passes (good for all week) • Invites to the Sponsor Appreciation Reception

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“Sony Open in Hawaii is a wonderful sporting event. We participate in various local events throughout the community and Sony Open is one of the best events for us that produces results. The Sony Open clientele matches our target profile. We offer vacations to those who love life, golf/fun and vacations with loved ones. We have met many potential new clients and hope that they become part our Wyndham family.”

Mikiko Young Director of Marketing Wyndham Vacation Ownership THREE-year Sponsor

• Hole sponsor of #7, #8, or #9 throughout tournament week

A free event that features five of Hawaii’s top junior golfers each paired with a PGA TOUR pro in a fun three-hole shot-making challenge at holes 10, 11, and 18! The event benefits Hawaii junior golfers through a donation to Hawaii State Junior Golf Association.

• Signage display during Pro-Junior Challenge (sponsor provides 3’ x 6’ banner) • Sponsor recognition during event program • Company recognition on tournament sponsor board located on-course • Eight Pro-Junior Challenge credentials for inside the ropes experience during event • Twenty tournament general admission tickets (good for any day, Wednesday – Sunday) • Four sponsor badges (for week long admission) • Four preferred parking for Pro-Junior Challenge (Tuesday, January 7) “This tournament was a wonderful experience. I enjoyed walking down the fairways inside the ropes, facing the pressure that PGA TOUR pros normally face during a tournament. I also learned a lot from my pro, Johnson Wagner. We talked a lot about how he handles his pressure, as well as his life story and professional life. I’m applying everything that I learned from participating in this event and working hard to get to this stage of golf.”

• One preferred parking passes (good for all week) • Two invites to the Sponsor Appreciation Reception

NOAH KOSHI Class of 2021, Hawaii Baptist Academy 2019 Pro-Junior Challenge Participant

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Contact Us Sony Open in Hawaii/Friends of Hawaii Charities, Inc. 735 Bishop Street, Suite 330, Honolulu, Hawaii 96813

808-523-7888 friend@friendsofhawaii.org www.sonyopeninhawaii.com www.friendsofhawaii.org Follow Us: @SonyOpenHawaii SonyOpeninHawaii @SonyOpenHawaii

Photo credits: Stan Badz/PGA TOUR; Tim Bradbury/Getty Images; Chris Condon/PGA TOUR; Jonathan Ferrey/Getty Images; Marco Garcia; Sam Greenwood/Getty Images; Jeff Gross/Getty Images; Ross Hamamura; Harry How/Allsport; Robert Laberge/Getty Images; Andy Lyons/Getty Images; Masterpress/Getty Images; Al Messerschmidt/WireImage; Donald Miralle/Getty Images; Darryl Oumi and Topher Schlund