Ultimate Sales Planning Guide to Sonoma County

Cover image: Outstanding in the Field Event at Flowers Vineyards & Winery

World-famous horticulturist Luther Burbank famously called Sonoma County

“the

chosen spot of all the earth”

Petaluma Gap

American Viticultural Areas (AVAs)

Wine grape-growing regions

STS

THIS IS WINE COUNTRY—

AND SO MUCH MORE.

LET’S MEET

Welcome to Sonoma County. This is your roadmap to the remarkable landscapes and experiences that make this an unforgettable destination for meetings, conferences, events and group and leisure gatherings. While we proudly proclaim THIS is Wine Country, Sonoma County offers much more than world-famous wines; the region offers breathtaking natural beauty, rich culture, incredible cuisine, and immersive experiences that bring people together. Inside this guide, you’ll find resources and ideas to help plan a truly memorable visit in Sonoma County. Here, Life Opens Up®

We look forward to welcoming you!

ICONIC EXPERIENCES

PAGE 12 / QUINTESSENTIAL ACTIVITIES • ICONIC FLAVORS

TEAM BUILDING

PAGE 16 / TEAM-BUILDING ACTIVITIES • SPAS + WELLNESS

FOOD + DRINKS

PAGE 04 / WHY SONOMA COUNTY • SEASONS IN SONOMA • SONOMA FAQS GETTING HERE

PAGE 20 / WINERIES - URBAN WINE TASTING - DESTINATION DINING - COCKTAIL SCENEMORE CRAFT DRINKS

EXPLORE

PAGE 34 / A TOWN FOR EVERY VIBE • FREE-TIME ITINERARIES • EXPLORE THE COAST • GET OUTSIDE • MUSEUMS + CULTURE

HOTELS + OFFSITE VENUES

PAGE 46 / HOTELS AT-AGLANCE • HOTEL SPOTLIGHTS • UNIQUE OFFSITE VENUES

EVENTS

PAGE 62 / SIGNATURE FESTIVALS + HAPPENINGS

PAGE 64 / TRAVEL/ TRANSPORTATION

7 Reasons to Meet in

Sonoma County

Most people know Sonoma County as Wine Country— and that’s absolutely correct. Yet, the region is so much more than that. This is a place to de-stress, let go, connect, gather and explore. Here are just some of the reasons Sonoma County is the ultimate destination for meetings, conferences and events.

1. EVERYONE WANTS TO BE IN WINE COUNTRY

Each year, millions of visitors from around the world are drawn to Sonoma County. Along with hundreds of legendary wineries and acres of lush vineyards, this vast and diverse region features a stunning array of landscapes covering more than 1,700 square miles—from windswept coastal ridges to ocean beaches to majestic redwood forests. Do our travel-savvy visitors come for the incredible wines? Sonoma’s rich history? The charming Wine Country towns and iconic cuisine? Yes, yes and yes. For all these reasons and more, attendees will remember their Sonoma County experience long after the meeting ends.

2. EASY ACCESS FOR ATTENDEES Sonoma

County’s southern boundary is set just 30 miles north of San Francisco, across the Golden Gate Bridge. That means it’s only a short drive from major travel hubs including San Francisco International Airport and Oakland’s airport. The region even has its own hassle-free airport—Charles M. Schulz Sonoma County Airport in Santa Rosa—with direct flights and connections on national carriers to major cities around the country.

3. CALIFORNIA SUNSHINE The weather is mild all year long. Even in the winter, daytime highs rarely dip below 50 degrees Fahrenheit in Sonoma County. Attendees will relish the opportunity to get outside and enjoy some of that famous California sunshine between meetings and during outdoor events.

4. A VIBRANT FOOD AND WINE SCENE Ready to refuel and connect after a long day of conference sessions and meetings? Well, that’s convenient, because Sonoma County happens to be one of California’s top wine and food destinations. Home to 425 world-class wineries, this is one of California’s oldest and most historic wine regions. To pair with all that delicious wine, Sonoma County has also cultivated a vibrant and diverse restaurant scene that ranges from funky food trucks and hole-in-the-wall taquerias to Michelin-starred dining destinations.

5. UNIQUE OFFSITE VENUES In Sonoma County, we do meetings differently. Wineries and other distinctive offsite venues throughout the county welcome groups with unique, only-in-Sonoma spaces for conferences, receptions and team bonding. Accommodating everything from intimate gatherings to large meetings, our venues feature amenities like outdoor pizza ovens, bocce courts, in-house chefs, vineyard tours and wine tastings.

6. HOTELS WITH PERSONALITY From national hotel brands you know and trust to distinctive boutiques, inns and resorts, Sonoma County has accommodations of all sizes and styles to fit your company vibe. The region features thousands of hotel rooms at a wide range of properties with on-site meeting space—including many with spas and inspiring views of the region’s world-famous vineyards, redwoods and coastline. Book a hotel in one of Sonoma County’s oh-so-walkable Wine Country towns, and attendees can enjoy a traffic-free respite from the daily grind.

7. TRAVEL PUBLICATIONS LOVE SONOMA COUNTY Sonoma County has earned an avalanche of accolades in recent years as a top travel destination. USA Today named Healdsburg among the Best Small Towns in the West, placing it in the top three. Condé Nast Traveler called out Alexander Valley as one of the Best Places to Go in North America and the Caribbean. CNN Travel named the historic town of Petaluma among America’s Best Towns to Visit in 2025.

Bodega Head

SCAN TO LEARN MORE

In Sonoma County, all seasons are good seasons. The region’s Mediterranean climate means the weather is moderate all year long, so whether you’re planning a meeting for spring, summer, winter or fall, each season has its own set of charms and benefits.

The Seasons of Sonoma County

Rubicon Adventures

Alexander Valley Catapult Ranch Vineyard

SPRING Spring is a magical time in Sonoma County as the region’s vineyards, gardens and emerald hillsides burst into life. The season typically starts on the cooler side and gradually warms up as it progresses, with high temperatures increasing from the low 60s in early March to around 77 degrees Fahrenheit by late May.

Wildflowers Burst into Bloom

Spring brings a dazzling array of wildflowers to Sonoma County. The colorful display begins in February with bright yellow mustard flowers that carpet the hillsides and valleys, and the show continues with orange poppies, blue irises, purple lupine, snowy milkmaids, yellow buttercups, wild roses and more.

Visitors can spot blooms wherever they go, but spring wildflowers are especially prolific along the trails of Stillwater Cove Regional Park in Jenner, Taylor Mountain Regional Park in Santa Rosa and Helen Putnam Regional Park in Petaluma.

Vineyards Spring into Life

Spring is one of the best times to book vineyard tours because the season shows off Sonoma County at its bucolic best. The vineyards awaken after their winter dormancy, vibrant green leaves appear on the vines and the first buds of the season host tiny flower clusters on young vine shoots.

Vineyards literally buzz with activity as resident bees pollinate cover crops between the vine rows and crews of sheep wander the vineyards munching unwanted greenery in their role as “woolly weeders.”

Outdoor Festivals Kick Off

Sonoma County adores any reason to get outside, and opportunities are plentiful thanks to a host of spring festivals.

In April, tour vineyards and wineries during the Passport to Dry Creek Valley weekend in Healdsburg or plan a group outing to the Apple Blossom Festival & Parade in Sebastopol. In May, Bodega Bay’s annual Fisherman’s Festival celebrates fresh seafood.

Dry Creek Valley

SUMMER Summer is Sonoma County’s buzziest season. Grape clusters hang from the vines and begin to change color, and outdoor events and activities move into high gear. Average high temperatures range from the upper 70s into the 90s, with coastal regions seeing cooler and sometimes foggy conditions. Thanks to Sonoma County’s many microclimates, there’s a summer weather vibe for every mood and occasion.

Outdoor Activities are the Norm Summer is the perfect time to get outside and enjoy all the natural beauty and fun activities Sonoma County has to offer.

Arrange a group hike in the redwoods at Armstrong Redwoods State Natural Reserve in Guerneville, pedal Wine Country back roads on a guided bicycle tour or Russian River Rail Bikes adventure, get an aerial view of the vineyards in a breathtaking hot air balloon ride, or explore the rugged cliffs and stunning beaches of the Sonoma Coast.

Al Fresco Events are Everywhere

With warm weather and very little chance of rain, summer is when festival season kicks into high gear. In June, Taste of Sonoma in Santa Rosa brings together hundreds of local wineries and food purveyors for a day of summer revelry, while NASCAR fans turn out for the Toyota Save Mart 350 at Sonoma Raceway.

Music lovers flock to the Country Summer Music Festival in Santa Rosa and the Healdsburg Jazz Festival. All summer long, Wine Country towns such as Windsor, Sonoma and Healdsburg host free live music performances in their leafy downtown plazas.

Summer Produce is at its Peak

Sonoma County is home to plethora of small farms, and local chefs take full advantage of the season’s bounty during the peak summer season. From heirloom tomatoes to peaches, “Sonoma-grown” is the buzz on menus across the county.

Many of the region’s small farms are open to the public for you-pick experiences, tours and farmstand shopping excursions. Bees N Blooms in Santa Rosa features a fragrant lavender maze and nature walks, while Petaluma’s Rusty Hinges Ranch hosts a farm market and community yoga days.

FALL It’s easy to fall in love with Sonoma County in the autumn season: It’s time for the annual harvest, the afternoon light has a glint of magic, and the region is alive with only-in-Wine-Country experiences. As fog recedes, warm temperatures typically extend into early fall, followed by gradual cooling. Average highs start out in the 80s in September and eventually dip into the 60s by November.

It’s Harvest Time

For Sonoma County grape growers and farmers, harvest is the vibrant culmination of a year’s work—a time to pick and celebrate the fruits of their labors. During this special time, local wineries host harvest tours and tastings, competitive grape stomps, parties and immersive vineyard experiences.

Jordan Vineyard

The Sonoma County Wine Celebration in September features star chefs and incredible auction lots, while the Valley of the Moon Vintage Festival, founded in 1897, brings together Sonoma County’s wine community for tastings and events across the region. October’s Sonoma County Harvest Fair in Santa Rosa features a tasting tent devoted to award-winning local wines, plus competitions and chef demonstrations.

Fall Colors, Sonoma Style

In Sonoma County, we have our own kind of leap peeping. As summer gives way to autumn, luminous fall colors transform the vineyards from a vibrant green to a symphony of oranges, reds, yellows and golds. The region’s beautiful regional and state parks are positively aglow in color and light, making any autumn hike memorable.

WINTER Winter is when Sonoma County receives most of its annual rainfall, yet temperatures are moderate throughout the season. In January, the average inland high is a comfortable 58 degrees Fahrenheit, and there’s lots to see and do across the region—both indoors and outside.

Hotels Offer Discounts and Deals

Winter is a great time of year to take advantage of low-season hotel rates and special discounts. Accommodations of all sizes offer substantial discounts in the winter months, with many offering 25 percent or more off their high-season prices.

The Pace is Slower

Winter is the most laid-back season in Sonoma County. With fewer visitors in town, the crowds are smaller and the pace is relaxed. Vineyards are dormant for the season and wines are resting in their barrels and tanks, so attendees are more likely to meet winemakers and winery owners during offsite excursions to local tasting rooms. Winter is also the best time to score bookings at Sonoma’s most sought-after restaurants.

It’s Cozy Season

When there’s a chill in the air, Sonoma County’s restaurants and wineries love to get cozy. At Benovia Winery in Santa Rosa, attendees can sip Chardonnay and Pinot Noir perched in curved leather

armchairs next to the ceiling-high hearth. Ram’s Gate Winery in Sonoma has a mountain lodge feel, and the winery offers multiple spaces for private tastings warmed by a roaring fireplace.

There’s nothing like a crackling fireplace to take a stellar meal or happy hour to the next level. Drake’s Fireside Lounge in Bodega Bay boasts a large stone fireplace framed by views of the Pacific Ocean, and outdoor firepits provide a cozy spot for post-meeting drinks. The Front Room Bar and Lounge at John Ash restaurant has a decidedly clubby vibe with leather armchairs, a toasty fireplace and dark wood accents.

Winter Events Abound

While other regions hunker down for the winter, Sonoma County is always ready to show visitors a good time at some of the region’s most exciting food and wine festivals and events.

In January, tour northern Sonoma County and meet local winemakers during Winter Wineland, or plan a coastal Bodega Bay excursion for your group on Chowder Day.

February is time for Sonoma County Restaurant Week, a chance to indulge in specially priced multicourse menus. As the holiday season approaches, Wine Country towns twinkle with festive lights— especially at the annual Lighting of the Sonoma Plaza in November.

Sonoma Plaza

SCAN TO LEARN MORE

Sonoma County FAQs

You’ve got questions? We have answers.

What’s the best way to get to Sonoma County from the airport? Renting a car is a great option for exploring Sonoma County, but there are other convenient forms of transportation that make airport transfers easy for business travelers. Shuttle services operate between Sonoma County and the San Francisco and Oakland airports, with drop-off locations in Petaluma, Rohnert Park and Santa Rosa. Those flying into Charles M. Schulz Sonoma

County Airport (STS) in Santa Rosa can take the Smart Train passenger rail service directly to destinations in Windsor, Santa Rosa, Rohnert Park, Cotati and Petaluma.

What kind of weather should attendees dress for? Sonoma County’s moderate temperatures seldom dip below freezing, even in the winter. The area’s 25- to 30-inch annual rainfall happens primarily from November through

April. Temperatures can vary widely between inland and coastal locations. In January, for example, the average inland high is 58 degrees Fahrenheit and the coastal average runs a few degrees cooler. In July, the average inland high is 90 degrees, and the coastal average is 80—though temperatures may be as low as the mid- to high 60s. Travelers should dress in layers, since a chilly and foggy summer morning may heat up to the 80s by early afternoon.

Vintner’s Resort

How big is Sonoma County? The region has a decidedly small-town feel, yet its geography is vast. In fact, it’s larger than Rhode Island. Sonoma County covers more than 1,700 square miles and includes 55 miles of coastline. From the Pacific Ocean to the redwoods to the mountains and valleys of Wine Country, there’s lots of terrain for attendees to discover. At the same time, Sonoma County’s walkable small towns make it possible for attendees to conveniently stroll between hotels, meeting venues, winery tasting rooms, restaurants, craft breweries and shops. With so much to see and do, many business travelers choose to “bookend” their trips with an extra day or two at each end.

Are there things to do for people who don’t drink wine or alcohol? Of course! Nestled amid Sonoma County’s legendary wineries and vineyards are endless opportunities for memorable experiences between meetings. The region is home to outstanding restaurants, scenic hiking trails, olive oil tastings, rejuvenating spas, gardens, museums, art galleries and lots more.

Can

I get help with planning for meetings and events? Sonoma County Tourism (SCT) offers complimentary support for meeting planners, including venue recommendations, itinerary ideas and help submitting RFPs. The team can coordinate site visits, provide planning tools, and connect you with local experts to create memorable group experiences. Whether you’re planning a retreat, meeting or incentive program, SCT serves as your go-to resource for navigating Sonoma County. Services are free and tailored to your group’s needs, making it easier to plan with confidence. Visit SonomaCounty.com/meetings to get started.

Sonoma

SMART Train

Kenwood Inn & Spa

Osmosis Day Spa Sanctuary

That’s so

SONOMA County

6 Activities that Capture the Region

From redwood hikes to coastal culinary adventures, explore the unforgettable activities that define Sonoma’s spirit and showcase the best of California’s Wine Country.

1. Winery Hopping Spending a day among the vines is a quintessential Sonoma experience. With hundreds of wineries set across the region’s sun-dappled valleys and rolling hills, there’s a rich tapestry of landscapes and grape varieties to explore. Winery hopping is about so much more than sampling celebrated wines—it’s a chance to connect with the land, the people, and the traditions that define Sonoma Wine Country.

2. Walking With the Giants Sonoma County is home to some of the tallest and oldest trees on the planet: coast redwoods. Strolling in the shadow of these towering beauties is nothing less than awe-inspiring. Ancient groves in Guerneville, Occidental and along the Sonoma Coast provide a peaceful, meditative escape and a chance to feel at one with nature.

3. Cooking Classes + Wine Blending

Food and wine are in Sonoma County’s DNA, and there are plenty of opportunities to get in on the creative process. Culinary classes and wine blending workshops help groups channel their inner chefs and winemakers.

4. Getting out on the River Paddling along the Russian River in kayaks, canoes or paddleboards is Sonoma County’s idea of a summer commute—or a great day of team building. Group rentals are available from many local outfits.

5. Driving the Sonoma Coast Few drives compare to the Pacific Coast Highway 1 as it winds its way along the bluffs of the Sonoma Coast. It’s a yearround escape filled with dramatic ocean views, fresh air, and a chance to stop and savor the freshest seafood. Pack a beach picnic, skip stones, or simply watch the waves crash against rocky coves. The drive captures Sonoma County’s wild, untamed side.

6. Toasting Sunsets Over the Vines There’s something truly magical about watching the setting sun cast golden light over the vineyards, bathing the rows in warmth and color. A winery terrace or deck is the best place to watch the show—a perfect way to toast the end of another memorable day in Sonoma County.

Armstrong Redwoods

Timber Cove

ICONIC FLAVORS

of sonoma County

Sonoma County is best known for its wine, but it’s far from a monoculture. Rolling vineyards share the landscape with orchards, olive groves, hop yards and dairies, and the region’s artisan products are loved by chefs and epicures the world over.

The best way to experience Sonoma County’s signature offerings is at the source, so don’t miss the opportunity to treat attendees to the iconic tastes of the region for a more meaningful and memorable experience.

WORLD-FAMOUS WINES Sonoma County is one of California’s oldest wine regions—settlers planted the first vines here in the early 1800s—and after more than two centuries, it’s still setting the standard. Though Sonoma County is considered by many wine experts to be California’s best spot for cool-climate Pinot Noir and Chardonnay, the county’s size and diversity make it a hospitable home for dozens of grape varieties, from Albariño to Zinfandel.

LAURA

CHENEL ORIGINAL CHÈVRE Sonoma farm country is dotted with grazing sheep, goats and cows, so it’s hardly surprising that the region produces an incredible array of artisan cheeses. In Petaluma, Cowgirl Creamery’s famed Mt Tam, a rich, triple-cream cheese with a bloomy rind, has earned accolades from Food & Wine and Bon Appétit magazines. In Sonoma, Laura Chenel Original Chèvre helped launch the American goat cheese revolution with its fresh, tangy flavor. Follow the Sonoma County Cheese Trail for more treasures.

Willi’s Wine Bar

PLINY THE YOUNGER & LAGUNITAS IPAs Sonoma County is home to not one, but two world-famous IPAs. Russian River Brewing’s Pliny the Younger—a triple IPA and cousin to Pliny the Elder—draws beer lovers from around the globe every spring for its two-week limited release. Nearby, Lagunitas Brewing Co. helped define West Coast IPA with its exemplary original brew. Freshness is key when it comes to craft beer, so there’s no better place to sample these trend-setting IPAs.

BODEGA BAY OYSTERS Briny, fresh and unmistakably local— Sonoma County’s oysters are a coastal treasure. You’ll find these delicacies on restaurant menus throughout the region, sourced from Bodega Bay as well as nearby Tomales Bay. Locals eat them on the half shell with a squeeze of lemon and a mignonette drizzle, or barbecued and adorned with savory sauces.

GRAVENSTEIN APPLES In the early 1900s, West Sonoma County was known as “apple country” thanks to Russian settlers who planted prolific heirloom Gra-

venstein orchards. Yellow-green with red stripes, Sonoma County’s signature sweet-tart apple begins appearing at fruit stands and farmers markets in late July. Locals love “Gravs,” as they’re affectionately known, in pies, ciders and more. Every August, fans celebrate the fruit at the Gravenstein Apple Fair in Sebastopol.

DUNGENESS CRAB Beloved for their sweet, delicate meat, Dungeness crabs are a staple on Sonoma County restaurant menus, family dinner tables, and all-you-can-eat crab feeds during their peak season—which typically runs from early winter through late spring. These large crustaceans were first harvested commercially from Bodega Bay in the mid-1800s, and folks have been savoring them ever since— steamed, boiled and roasted.

LIBERTY DUCK Chefs at Michelin-starrred restaurants both locally and across the country swear by Sonoma County Poultry’s Liberty Duck. These special Pekin ducks, raised in Petaluma by fourth-generation poultry farmer Jim Reichardt and his family, are meatier and more fla-

vorful than your average quacker. The farm’s slow rearing methods allow the ducks to develop a distinctive layer of fat that enhances flavor, moisture and texture.

OLIVE OIL Olive trees have deep roots in Sonoma County. Spanish missionaries planted the region’s first olive trees in 1823, recognizing that the region’s warm, dry summers were ideal for cultivating multiple Mediterranean varieties. Today, olives are Sonoma County’s second-largest crop after wine, and the region is renowned for its exceptional extra virgin olive oils. Olive oil tasting rooms dot the county, and many wineries produce their own estate bottlings for guests to sample.

Jordan Winery

Banshee Tasting Room

Sonoma-Centric

Incentive Travel and Team Building

Activities

BLEND, SIP AND STOMP

Teams can craft their very own wine blends through winemakerfor-a-day sessions at venues such as Meadowcroft Wines in Sonoma. After learning about the process that master winemakers use to blend wines from different grape varieties and vineyards, participants experiment with barrel samples and create their own take-home masterpieces.

ZIPLINE THROUGH THE REDWOODS

There’s nothing like the thrill of soaring through the treetops to create unforgettable bonding moments between colleagues and team members. Set amid Occidental’s towering redwood forest, Sonoma Zipline Adventures offers a variety of tours, including night flights. The outfit also hosts and caters company meetings.

TEE UP Golf courses are the ideal place to network and relax, and in Sonoma County, breathtaking landscapes are par for the course at a dozen destinations across the region. Attendees can practice their swing in the idyllic foothills

Create unforgettable experiences and bonding opportunities with group outings that are pure Sonoma County. Many of these activities are also great for incentive travel and rewards.

Sonoma Zipline Adventures

with a backdrop of redwood trees or views of Sonoma’s dramatic coastline. Among the most scenic options are The Links at Bodega Harbour, which showcases Pacific Ocean views, and the Sonoma Golf Club at the Sonoma Mission Inn, which tees up sweeping vistas of the Mayacamas mountains and nearby vineyards. Many of the county’s courses welcome company golf outings and tournaments.

Lots of Sonoma County wineries offer fun and interactive sensory experiences to help sippers sharpen their wine-tasting skills. Baca Wines in Healdsburg takes the concept to another level with a flavor-matching game that pits teams against each other in a fierce battle for sensory evaluation supremacy.

Local tour company Grapes & Games arranges grape-stomping events and experiences especially for corporate clients. Its

Authentic Grape Stomp combines team building and spirited competition—and they’ll even bring the fun to your group’s location. During the fall harvest season, wineries such as Sonoma’s Jacuzzi Family Vineyards host their own annual grape stomps.

DRIVE ON The driving school at Sonoma Raceway is an epic place for adrenaline-fueled team bonding. Race around California’s most picturesque outdoor track in a Sprint Kart or Toyota GR86 and learn driving techniques from the pros. The raceway can accommodate groups of up to 400 for private events.

COOK UP CONNECTIONS

Colleagues can create something delicious together in cooking classes that celebrate Sonoma County’s rich bounty of farmraised ingredients.

Relish Culinary Adventures in Healdsburg specializes in corpo -

rate events and pop-up classes for private groups, including handson cooking parties, wine blending activities and cooking challenges.

Petaluma’s Sonoma Family Meal hosts interactive group cooking sessions for up to 16 people, led by professional chefs, with profits funding the organization’s program to feed local families in need.

The Epicurean Connection in Sonoma arranges interactive cheese- and butter-making classes for corporate groups in its own kitchens or at offsite Wine Country venues.

BE CORPORATE CLIMBERS

Book a group rock climbing experience at Session Climbing in Santa Rosa, founded by rockstar free-climber Kevin Jorgeson. The destination climbing gym offers energizing team-building exercises for any skill level. Sessions encourage creative problem-solving, patience and persistence.

Links at Bodega Harbor

Bartholomew Estate Winery

Spa and Wellness Experiences

ADd Rejuvenation to the Agenda

In today’s event landscape, attendees seek more than just professional growth—they want experiences that inspire, refresh and rejuvenate.

In Sonoma County, wellness is not an afterthought; it’s woven into the fabric of Wine Country. Be it a pre-conference spa day, post-meeting forest bathing session or sunrise yoga in the vineyards, Sonoma County’s spa and wellness offerings invite your group to slow down, breathe deeply and let the stress melt away.

Osmosis

SPA RETREATS FOR VIPs AND INCENTIVES

Fairmont Sonoma Mission Inn & Spa - Sonoma Elevate your itinerary with a luxurious wellness escape. The Fairmont’s mineral-rich thermal pools and full-service spa make the venue an ideal reward destination for top performers. Don’t miss the Roman bathing ritual.

Farmhouse Inn - Forestville

Perfect for executive retreats or incentive groups, this five-star property offers intimate spa experiences in a warm and cozy Wellness Barn. Holistic treatments promote deep rest and renewal in a serene, natural setting.

Kenwood Inn & Spa - Kenwood

A storybook venue where vineyard views meet upscale bliss and tranquility. Suited for small groups or VIP spa packages, this intimate property offers private, personalized wellness experiences.

Osmosis Day Spa SanctuaryFreestone

Treat your team to a full-day wellness immersion or an a la carte treatment. This unique spa specializes in Japanese cedar enzyme baths that immerse guests in a mixture of soft and fragrant ground cedar and rice bran with living enzymes.

The Spa at Vinarosa - Santa Rosa

Build a wellness break into your group’s agenda with Vi La Vita’s rejuvenating menu of massages, facials and body treatments. The resort’s 92-acre property is set on a working vineyard.

GROUP WELLNESS AND WELLBEING

EcoWisdom Forest Bathing

Offer attendees a guided forest bathing experience led by a certified nature and forest therapy guide. These calming, 90-minute sessions—hosted at local wineries, hotels or redwood groves—provide mindful restoration between or after meetings.

Sonoma Yoga Center - Sonoma

Add a wellness element to your meeting agenda with outdoor sunrise yoga or a mindful meditation session. From energizing morning yoga to restorative flows after a full day of programming, this welcoming studio offers curated experiences for companies and groups.

Farimont Sonoma Mission Inn & Spa

Forest Bathing

Kenwood Inn & Spa SCAN TO LEARN MORE

SAVOR SONOMA: FOOD + DRINKS

Francis Ford Coppola Winery

Sonoma County is a dream destination for foodies, home to 425 wineries, dozens of small farms and a vibrant culinary scene that ranges from humble food trucks to celebrated Michelinstarred restaurants. Chefs across the county and the country take inspiration from Sonoma’s farmgrown produce and its array of phenomenal artisan food offerings—from extra virgin olive oil to Liberty Ducks to Central Milling pizza flour to Cowgirl Creamery cheeses. Here in Sonoma County, where field-tofork and grape-to-glass are a way of life, you can taste and savor it all.

The Matheson

Wine Country

We don’t mean to brag, but California wine was born in Sonoma County. Way back in the early 1800s, colonists from Russian Alaska settled on the Sonoma Coast and planted Northern California’s first grape vines at Fort Ross. Soon after, Spanish missionary José Altamira planted vines at Mission San Francisco Solano in what is now the town of Sonoma. One of the state’s oldest wineries, Buena Vista—founded in Sonoma Valley by Hungarian nobleman Agoston Haraszthy in 1857—is still in operation today.

Sonoma County now includes 425 wineries and 19 distinctive growing regions—each with its own microclimate and terroir. With 60-plus grape varieties grown across the county, from Cabernet Sauvignon in Alexander Valley to Pinot Noir and Chardonnay on the Sonoma Coast, there’s a Sonoma County wine for every palate.

Along with celebrated wines, Sonoma County wineries offer world-class hospitality and experiences you won’t find anywhere else. Here are 10 to get you started.

Sonoma County is

Jordan Winery

10 Wineries with ‘Wow’ Experiences

1. Auteur Wines - Healdsburg

The Russian River Valley tasting room for this Pinot Noir and Chardonnay specialist is a stunner, with floor-to-ceiling windows showcasing expansive views of vineyards and towering redwoods in the distance.

2. Buena Vista - Sonoma Get a taste of Sonoma Valley history at one of California’s oldest premium wineries. Buena Vista offers a wide range of experiences, from casual bar sampling to sparkling wine flights in the Bubble Lounge to seated tastings in the winery cave.

3. Donum Estate - Sonoma This Carneros Pinot Noir and Chardonnay producer hosts one of the world’s largest private sculpture collections, including more than 60 monumental works displayed across the 200-acre estate.

4. Francis Ford Coppola

Winery - Geyserville The destination winery features bocce courts, two swimming pools and a movie gallery devoted to memorabilia from some of Francis Ford Coppola’s most famous films.

5. Jordan Winery - Healdsburg

Explore the French-inspired winery’s 1,200-acre Alexander Valley estate in a Mercedes Sprinter, stopping at remote destinations to sample wines paired with gourmet bites from Jordan’s in-house chef.

6. Iron Horse VineyardsSebastopol Set in Russian River’s Green Valley, the winery’s charmingly rustic outdoor tasting room is the place to sip standout sparkling wines and take in panoramic views of vine-covered rolling hills.

7. Keller Estate - Petaluma Check out vintage automobiles from the late Arturo Keller’s impressive collection while sampling Petaluma Gap Pinot Noir and Chardonnay. Cars are displayed in the tasting room and private Collection Room.

8. Kunde Family WineryKenwood The Sonoma Valley winery’s mountain-top tastings kick off with a wine cave and vineyard tour and finish with a tasting of small-lot wines on the 1,400-foot elevation deck—presenting spectacular views.

9. Ram’s Gate Winery – Sonoma Nestled within a gorgeous estate, the winery is renowned for its immersive culinary experiences. Five-course food and wine pairings from the winery’s in-house chef are legendary.

10. St. Francis Winery & Vineyards - Santa Rosa Best known for its nationally acclaimed food and wine experiences, the Tuscan-inspired winery also offers fun and educational tours of its Wild Oak vineyard on a pedal-powered tasting trolley.

St Francis Winery

Donum Estate

SCAN TO LEARN MORE

Go Urban Winery Hopping

Getting out for a scenic drive along Sonoma County’s wine roads is a great way to decompress after an intense day of meetings or conference sessions, but sometimes it’s nice to leave the rental car behind and explore on foot. That’s when the region’s one-stop urban wine-tasting destinations shine.

In Wine Country towns across the county, multiple winery tasting rooms are clustered around a central plaza or downtown area, making it easy for visitors to meander from place to place, popping into boutiques and restaurants along the way. Urban winery hopping is a great way for attendees to choose their own Sonoma County adventure, at their own pace.

SONOMA Sonoma is home to California’s largest town square. The hub includes more than 30 tasting rooms around Sonoma Plaza and just off the square, plus restaurants, art galleries and shops.

Sigh is a drop-in sparkling wine and Champagne bar that’s as bubbly as the wines it showcases. The casual-chic tasting bar pops the corks on sparklers from Sonoma County and around the world.

Three

Sticks Winery Taste

Chardonnay and Pinot Noir in a historical landmark. The winery sits in a beautifully restored adobe built in 1842 by Salvador Vallejo, brother to the legendary General Mariano Vallejo.

At Corner 103, sample limited-production wines in an elegant yet laid-back atmosphere. Educational tastings of the winery’s sparkling rosé, Chardonnay, Pinot Noir, Zinfandel and Malbec are anything but intimidating.

HEALDSBURG There are more than two dozen storefront tasting rooms surrounding the Healdsburg Plaza, so it’s easy to spend a few hours—or even a few days—sipping your way around town.

Siduri’s tasting lounge offers curated flights of single -vineyard Pinot Noirs in a stylish setting with sleek leather chairs and table seating. Pair wines from Sonoma County, California’s Central Coast and Oregon with a cheese or charcuterie board.

The tasting room at Lioco Wine Co. is light and airy, outfitted with minimalist Scandinavian

furniture, cozy banquettes and a record player for spinning vinyl. The Euro vibe reflects the winery’s focus on restrained and elegant Chardonnay, Pinot Noir and more from heritage vineyards.

Sample wines made from Italian grape varieties grown in Sonoma and Mendocino counties at Idlewild Wine Co. Choose a pairing served alongside prosciutto, salumi and Italian cheeses and lean into the winery’s artisan ethos.

THE BARLOW The Barlow Market in Sebastopol is a lively outdoor marketplace featuring distilleries, breweries, wineries, restaurants and boutiques—all set in a former apple processing plant. The site is home to a handful of distinctive tasting rooms offering a wide array of options.

Pax Wines, known for its cool-climate Syrah, has the vibe of a rustic-hip bar with indoor and outdoor seating. Taste the winery’s flagship variety, plus Chenin Blanc, Trousseau Gris and more, by the flight, glass or bottle.

Why taste wine from a single producer when you can explore 50 different bottlings from wineries across Sonoma County? At Region, visitors choose from traditional tastings or go the self-serve route via the lounge’s innovative WineStation machines.

The Punchdown wine bar and bottle shop is the place for natural wine fans to delve into low-intervention, organic and biodynamic wines from small producers around the world.

PETALUMA

Along with excellent restaurants and galleries, Petaluma’s compact downtown district includes a handful of tasting rooms showcasing wines from the nearby Petaluma Gap region.

Adobe Road Winery’s cozy tasting lounge inside the Great Petaluma Mill will soon be replaced by a grand winery and event space on the riverfront. The new spot will include a motorsports gallery curated by the winery’s CEO, professional race car driver Kevin Buckler.

Set along Petaluma Boulevard less than a 10-minute walk from the main downtown drag, Brooks Note pours elegant, site-specific Pinot Noir and Chardonnay in a modern setting with table and living-room-style seating.

Barber Cellars shares a space with the Petaluma Cheese Shop at the Hotel Petaluma. The winery offers single-vineyard Zinfandel, Sangiovese, Chardonnay and more produced from Sonoma County vineyards, along with cheese-centric small bites, boards and sandwiches.

Adobe Road Winery

15 Distinctive Restaurants

Great for Groups

Sonoma County’s sophisticated yet down-to-earth dining scene combines farm-fresh local ingredients with a dash of culinary magic. Incredible food? Check. Breathtaking views of vineyards and lapping waves? Of course! Whether you’re looking to plan an unforgettable group dinner or an intimate VIP dining experience, bold and creative cuisine that’s uniquely Sonoma County is always on the menu.

Brewsters Beer Garden

1. Barndiva – Healdsburg Offering modern California Wine Country cuisine, this beloved restaurant-turned-events venue features versatile and inspiring spaces, from the mahogany barn to the art gallery to beautiful garden rooms. Private events capacity: up to 250 seated or 300 standing; up to 60 guests for garden parties.

2. Brewsters Beer Garden - Petaluma This lively, open-air venue offers American pub food with an emphasis on Southern Carolina barbecue and craft brews. Private dining capacity: up to 250 seated or 300 standing in the outdoor garden; 200 seated or 250 standing under the open-air canopy; up to 75 guests in the yard. Full buyout: 450 seated/550 standing.

3. Catelli’s - Geyserville The family-owned restaurant presents California-inspired Italian fare,

including handmade pastas a showstopping signature 10-layer lasagna. It also offers lovely indoor and outdoor spaces for events amid lush landscaping. Private dining capacity: Up to 50 in the garden and up to 150 seated on the patio; indoor spaces for smaller gatherings of up to 50.

4. Cyrus - Geyserville From acclaimed chef Douglas Keane, this Michelin-starred destination takes guests on a culinary journey through the restaurant with a different course served in each inspired space. A variety of private dining and events spaces are available, including beautiful gardens. Private dining capacity: up to 50 guests. Full buyout: up to 200 guests.

5. Della Santina’s - Sonoma A well-loved Italian trattoria offering a cozy, authentic experience

with private dining rooms and a garden terrace for various group sizes. Private event capacity: up to 35 guests in the main dining room; 20 to 30 on the upper patio; 50 to 90 for the entire patio.

6. Dry Creek Kitchen - Healdsburg Chef Charlie Palmer’s culinary institution is famous for vibrant American cuisine made from hyper-local, seasonal ingredients—all starring in multi-course tasting menus. Private dining capacity: up to 40 guests in the dining room at Hotel Healdsburg.

Cyrus

Dry Creek Kitchen

SCAN TO LEARN MORE

7. Glen Ellen Star - Glen Ellen Centered around a wood-fired hearth, this Michelin Bib Gourmand recipient and neighborhood gem features house-made burrata, seasonal veggies and Sonoma-centric comfort dishes. Private dining capacity: up to 28 guests (buyout required for 13 or more).

8. John Ash & Co. - Santa Rosa A pioneer of farm-to-table dining in Sonoma County, this elegant restaurant at Vinarosa Resort combines Wine Country flavors with French culinary techniques. Vineyard views are also on the menu. Private dining capacity: up to 500 for receptions; 250 for “meet and feed” events. Multiple dining spaces are available.

9. HopMonk Tavern - Sonoma and Sebastopol Known for its lively beer garden atmosphere, live music and pub fare, the venue offers fun and casual event spaces for private groups. Private dining capacity: up to 120 seated/150 standing in Sonoma; 225 guests in the Sebastopol beer garden.

10. La Rosa Tequileria and Grill - Santa Rosa This modern Mexican restaurant boasts an extensive tequila and mezcal selection, along with vibrant spaces for group events. Private dining capacity: 20-70 guests, depending on the room. Full buyout: up to 200 guests.

Single Thread

Francis Ford Coppola Winery

11. Rustic at Francis Ford Coppola Winery - Geyserville Traditional Italian dishes, wood-grilled meats and fresh vegetables meet vineyard views, providing a quintessential Wine Country dining experience. Private dining capacity: up to 86 in the main dining room and 84 on the terrace.

12. Salt & Stone - Kenwood

Known for its wood-fired dishes, seafood and oyster bar, the popular venue has a comfortable, cozy ambiance with pretty vineyard views on the patio and versatile event spaces. Private dining capacity: up to 40 guests in the Wine Room and up to 100 on the lawn.

13. Seared Steak & SeafoodPetaluma Set in downtown Petaluma, this steak and seafood

specialist has a dedicated banquet room that’s well-suited for a variety of private dining events. Private dining capacity: 20 to 105 guests seated or up to 150 standing.

14. SingleThread - Healdsburg

Awarded three Michelin stars, this celebrated restaurant features sophisticated 11-course masterpieces highlighting pristine produce from the owners’ own eco-conscious farm. Private dining capacity: up to 52 guests.

15. The Girl & The Fig - Sonoma

A French-inspired Sonoma classic, this acclaimed bistro on the Sonoma Plaza boasts a lively atmosphere and a thoughtful wine list focused on Rhône varieties. Private dining capacity: 100 to 150 for full buyouts or 12 seated in the private dining room.

More Restaurants to Explore

HUNGRY FOR MORE? CHECK OUT THESE DISTINCTIVE SONOMA COUNTY DINING DESTINATIONS.

The Madrona - Healdsburg

A Victorian mansion meets next-level fine dining, with a menu inspired by the estate’s organic gardens.

Enclos - Sonoma French technique meets Sonoma Wine Country ingredients for a refined, intimate dining experience at this Michelin-starred venue.

Drakes - Bodega Bay

This coastal charmer pairs sustainably sourced, local seafood, produce and meats with panoramic views of Bodega Bay and the Pacific Ocean.

The Restaurant at Farmhouse Inn - Forestville Experience a playfully creative menu highlighting locally foraged and sourced ingredients.

Rocker Oysterfeller’s at the Wharf - Bodega Bay

Offering classic coastal dining with a Southern twist, this is the place for ultra-fresh local seafood, fried to golden perfection.

Valette – Healdsburg

Chef Dustin Valette brings in crowds for his contemporary California-global cooking in the inviting ambiance of an open kitchen.

Farmhouse Inn

Let’s Grab a Cocktail

When the day’s meetings are over, attendees want an inviting place to gather, network and just plain relax—even better if the destination includes beautifully crafted cocktails made from vibrant, Sonoma-grown ingredients. From casual poolside bars to sophisticated cocktail lounges, Sonoma County knows how to mix it up.

DISTINCTIVE HOTEL BARS

Lazeaway Club at the Flamingo Resort - Santa Rosa

This indoor-outdoor bar, complete with poolside seating, has a tropical island-inspired feel that fuels a sense of fun and escape. Ideal for groups, the bar serves everything from classic cocktails to tropical drinks with a Cal-Pacific flair.

Hotel Petaluma Lobby Bar –Petaluma Set inside a stylishly renovated historic building, this lively venue is the place to mix with locals while sipping craft cocktails in a cozy lounge setting. (In chilly months, take a seat by the roaring fireplace.) Snackers can order fresh oysters and other bites from the attached restaurant, The Shuckery.

URBAN OASES

Fern Bar – Sebastopol Set in the lively Barlow marketplace, this bar-restaurant hybrid specializes in “garden-to-glass”

cocktails inspired by West Sonoma County ingredients. The menu highlights an array of spirits infused with the unexpected— think tamarind and yerba mate— along with vintage cocktails and creative house specialties. As the name implies, the space is airy and filled with leafy green plants.

Lo & Behold Bar and Kitchen – Healdsburg Expect twists on classic cocktails and original creations at this playful destination. Drinks range from a rotating roster of boozy punches to tropical-inspired drinks and veggie-forward innovations. The bar has a warm and casual feel and includes a garden patio.

Stark’s Steak & Seafood – Santa Rosa This dark and clubby restaurant bar is a prime destination for classic drinks in a cozy setting. That’s not to say the drinks are ordinary; Stark’s is known for its barrel-aged cocktails and inventive takes on vintage drinks. The

OFF THE BEATEN PATH

Geyserville Gun Club Bar & Lounge - Geyserville This rustic watering hole in Geyserville’s mini downtown strip is touted as a “working man’s bar,” but since this is Sonoma Wine Country, cocktails are crafted with artisanal, local ingredients. The menu changes with the seasons, offering drinks like the She Devil—a mezcal-fueled combination of citrus and cherry liqueur with a dusting of ghost pepper.

MAKE IT A MOCKTAIL

Mocktails are definitely “a thing” in Wine Country, and Sonoma County’s talented mixologists have a special knack for crafting delicious drinks without the alcohol kick. Healdsburg’s Mocktail Trail calls out some of the best spots for low-octane drinks, including Lo & Behold, Little Saint and Spoonbar. For more zero-proof drink destinations, head for Fernbar, Lazeaway Club, and Luma Bar & Eatery in Petaluma.

Fern Bar

Craft Beer, Spirits and Cider:

Sonoma County’s Other Fermented Obsessions

Sonoma County winemakers like to say it takes a lot of beer to make great wine— especially during the summer harvest season—yet that’s only part of the story. It also takes plenty of local cider and artisan spirits. Here are some of the best places to kick back and sip something delicious after a long and productive day.

CRAFT BREWERIES

Cuver Belgian Brewers – Windsor Sip authentic saisons, blondes and pilsners in a welcoming spot with sofa seating and darts, or out on the patio.

Flagship Taproom – Cotati Soak in the community vibe while exploring 20 craft brews on tap.

Fogbelt Brewing - Santa Rosa Named for the fog that saturates the region’s redwood forests, Fogbelt keeps things local by sourcing California-grown hops. The brews are as bold as the mighty trees that inspire them.

HenHouse Brewing - Santa Rosa/ Petaluma Stout brewed with local oyster shells? Wild saison? Anything goes at HenHouse.

Known for its superb hazy ales, the brewery’s funky vibe makes for a laid-back experience.

Lagunitas - Petaluma The Petaluma taproom for the world-famous brewer is part beer garden, part music venue and an all-around a good time. Keep an eye out for experimental one-off releases.

Golden State Cider

SCAN TO LEARN MORE

Old Caz Beer - Rohnert Park

Inspired by the Old Cazadero Trail, this brewery is all about easy-drinking beers and a love for the outdoors. Enjoy sessionable lagers and IPAs in a chill taproom.

Russian River Brewing Company -

Santa Rosa and Windsor A mustvisit for hopheads, Russian River is home to the holy grail of beer releases, Pliny the Younger.

Seismic Brewing - Sebastopol

Seismic is proof that great beer and sustainability are a perfect pairing. The brewery crafts clean, crisp brews using cutting-edge green brewing practices.

CIDERIES

Sonoma County’s apple orchards have been cranking out crisp, juicy goodness for generations, and today’s cidermakers are taking that heritage and kicking it up a notch.

Ethic Ciders - Sebastopol These folks take cider seriously; their organic, estate-grown apples are treated with the same care as fine wine grapes, with terroir at top of mind.

Golden State Cider - Sebastopol

The taproom at The Barlow is a prime people-watching spot, perfect for sipping a Save the Gravenstein, named for Sonoma County’s prized heirloom apple variety.

Horse & Plow - Sebastopol These winemakers turned cider makers specialize in organic, small-batch ciders that highlight Sonoma County’s apple-growing legacy. Their rustic tasting barn is a bucolic spot to sip dry ciders alongside organic wines.

Tilted Shed Ciderworks – Windsor The husband-and-wife duo behind this cidery works with heirloom apples and wild fermentation to craft deep, complex flavors. Expect dry and beautifully funky offerings.

DISTILLERIES

You’ve heard of farm-to-table, but what about grain-to-glass? In Sonoma County, distillers are rewriting the rules with craft spirits that blend local ingredients, serious skill, and a little magic.

Alley 6 - Healdsburg This smallbatch distillery makes grain-toglass whiskey and single malts in small batches using traditional techniques.

Barber Lee Spirits - Petaluma

Set in an atmospheric brick warehouse downtown, Barber Lee offers spirits flights and creative cocktails made with its artisan whiskey, bourbon, rye and more.

Griffo Distillery - Petaluma

Griffo marries tradition with innovation, using local lavender, citrus, and even cold brew coffee to craft delicious spirits. The laid-back tasting room also offers house-made cocktails.

Hanson of Sonoma - Sonoma

The Hanson family creates organic, small batch vodka distilled from local grapes. The infusions? Meyer lemon, habanero, cucumber—fresh, bold, and made for cocktails.

Prohibition Spirits - Sonoma

The creative lineup includes whiskey, rum, amaro and a cult-favorite limoncello called HelloCello. The Sonoma Plaza tasting room is a must-stop for cocktail lovers.

Young & Yonder Spirits –Healdsburg The distillery’s Stave Robber whiskey and H.O.B.S. vodka push the boundaries of craft spirits. Ask about special experimental releases for a barrel-aged surprise.

Russian River Brewery

Hanson of Sonoma

EXPLORE

Bodega Head

Discover Sonoma County Towns

Tucked within Sonoma County’s borders are 30 small towns, charming villages and vibrant cities—each with its own flavor, rhythm and vibe. For meeting planners, this diversity means endless opportunities to create a custom experience for attendees—be it a corporate retreat, an incentive trip, or a post-meeting excursion. From vineyard tours to coastal adventures to downtown strolls, there’s a Sonoma County setting that’s tailor-made for your group.

Bodega Bay

The southernmost point on the Sonoma Coast, this authentic fishing village offers a peaceful coastal retreat for corporate groups, with midsize hotels—including the Lodge at Bodega Bay, named the world’s top hotel by Condé Nast Traveler. Hike the dramatic cliffs of Bodega Head to watch waves crash and foam on the rocks below, explore the sandy beaches and sheltered coves of Sonoma Coast State Park, or dive into local seafood with a bayside view.

Glen Ellen

Tucked in the hills of Sonoma Valley 30 minutes from the Sonoma Plaza and downtown Santa Rosa, luxury and boutique lodging options in this Wine Country village make it ideal for small retreats. Visit the ruins of the famous author’s former home at scenic Jack London State Historic Park or wander lush acres of blooms at the Sonoma Botanical Garden. Sip sustainably farmed wines beside legendary vineyards; linger over Sonoma-grown fare beside a wood-fired hearth.

Guerneville

Tailor-made for creative off-sites, retreats and social gatherings, and home to a variety of luxury and boutique accommodations, this historic town beside the cool Russian River is a laid-back LGBTQ+ haven. On the retro main street, attendees can browse funky boutiques, dine outdoors in a kitchen garden or grab a post-meeting drink at a local bar. Team building opportunities abound, from hikes through Armstrong Redwoods State Natural Reserve to kayak adventures on the river.

Sebastiani Theatre, Sonoma

Healdsburg

The town’s walkable layout and elevated amenities make this a popular destination. Named “Sonoma County’s Most Charming Town” by Condé Nast Traveler, Healdsburg exudes laid-back luxury combined with a friendly, farm town vibe. The 19th-century downtown plaza is packed with

galleries, boutiques, bars and Michelin-starred restaurants, so there’s lots for attendees to do and enjoy in one compact location.

Petaluma

Set at Sonoma County’s southern end, Petaluma includes both midsize and large hotels. Between

meetings, attendees can stroll the Victorian-era downtown’s antique shops, art galleries and indie boutiques. The riverfront town also offers an array of field-to-fork restaurants, bakeries and riverfront cafes, plus tasting rooms, craft breweries, distilleries and intimate live music venues. For outdoor team building, paddle the river that runs through downtown or hike the hills of Helen Putnam Regional Park.

Rohnert Park

Large and midsize hotels, built-in entertainment and easy logistics are big draws for Rohnert Park, south of Santa Rosa. This friendly community brings the fun— from arcades and roller skating to bowling, local breweries and Graton Resort & Casino. Plan a group outing to see a concert at the Green Music Center or a play at the Spreckels Performing Arts Center, or gather for some of the county’s best Asian and Indian food.

Santa Rosa

A mix of urban buzz and laidback charm, Santa Rosa combines full-scale meeting and lodging infrastructure, cultural richness and access to nature— making it a solid hub for conferences and multi-day programs.

Armstrong Redwoods

Safari West

Stroll downtown to visit historic Railroad Square and its charming boutiques, bars and restaurants. If your group includes craft beer lovers, organize a post-meeting visit to Russian River Brewing Company—home of the world-famous Pliny the Elder IPA.

Sonoma

As the county’s oldest city, Sonoma is steeped in California history. In 1846, it was the site of the famous Bear Flag Revolt, when a small band of Americans rebelled against the Mexican government, proclaiming California an independent republic.

Eminently walkable with the leafy Sonoma Plaza as its heart, downtown Sonoma is a hub of restaurants, tasting rooms and boutique shops.

Windsor

The Town Green at the center of this family-friendly city just south of Healdsburg is a lively spot for casual group gatherings—and it’s surrounded by midsize hotels, wineries and restaurants. Arrange a group hike or horseback ride on Windsor’s winding trails, enjoy Texas-style barbecue and Nepalese food downtown, or plan an outing to explore the local breweries.

Petaluma

Sonoma

How to Spend a Few Extra Hours—or Longer

Conference and meeting schedules can sometimes be intense, yet increasingly, people are looking for more of a bleisure—business + leisure—experience. Whether it’s a break between meetings or some extra time before or after the conference, attendees relish the chance to get outside, explore and recharge. Here are some itinerary ideas to help meeting-goers make the most of their visits to Sonoma County, from quick excursions to half-day escapes.

Petaluma

IF YOU’RE STAYING IN NORTH COUNTY

1 to 2 hours to spare: Stroll the Healdsburg Plaza, stopping for a caffeinated pick-me-up or squeezing in a quick wine tasting. For a nature break, take a five-minute drive to Healdsburg Ridge Open Space Preserve and meander three miles of walking trails through oak woodlands.

4 hours or more: Head out for a scenic drive along Dry Creek or Westside roads and explore the wineries of Alexander Valley and Dry Creek valleys. Stop at Dry Creek General Store for lunch or pick up gourmet sandwiches for a winery picnic. Cycling enthusiasts can book a bike tour or rental at Wine Country Bikes and cruise the region’s scenic back roads.

More places to explore: It’s approximately a 30-minute drive to Guerneville, 20 minutes to Santa Rosa and 45 minutes to Bodega Bay.

IF YOU’RE STAYING IN SANTA ROSA

1 to 2 hours to spare: Ramble the shops and galleries of the Railroad Square Historic District just west of downtown. Check out the collection of original Pea-

nuts comic strips at the Charles M. Schulz Museum, or stop and smell the roses at the Luther Burbank Home & Gardens former residence of the world-renowned horticulturist. The Hattery offers tours of its artisan hat-making facility, plus a hat bar.

4 hours or more: Head to Guerneville and walk among some of the region’s tallest and oldest trees at Armstrong Redwoods For a summertime escape, get out on the Russian River in a rental kayak, canoe, tube or paddleboard, or take a refreshing swim.

More places to explore: It’s approximately a 30-minute drive to Bodega Bay, 15 minutes to Windsor and 35 minutes to Sonoma.

IF YOU’RE STAYING IN SONOMA VALLEY

1 to 2 hours to spare: Join locals for a hike in Bartholomew Park, an oasis of mature oaks, madrones, redwoods and vineyards. The estate also includes a winery with indoor and outdoor tastings. To learn about California history while strolling the Sonoma Plaza, visit Mission San Francisco Solano—the last California mission built under Mexican rule.

4 hours or more: Plan an outing to the quaint village of Glen Ellen, once home to “Call of the Wild” author Jack London. Spend a couple hours in 1,400-acre Jack London State Historic Park, which includes the ruins of the author’s mansion, an abandoned 1800s winery and a museum. Then, explore nearby Sonoma Valley wineries.

More places to explore: From Sonoma it’s about a 20-minute

drive to Kenwood, 25 minutes to Petaluma and 40 minutes to Jenner.

IF YOU’RE STAYING IN PETALUMA

1 to 2 hours to spare: The downtown district is filled with independent shops, antique stores and cafés, so it’s a terrific place to browse and wander. Stop in at the Petaluma Historical Library & Museum to learn about the town’s storied history as the “Egg Capital of the World.” Set in a historic former train station, the petite Petaluma Arts Center is the place to admire curated works from local artists.

4 hours or more: Wind your way out to the gorgeous Sonoma Coast, stopping in Jenner to watch the waves crash in at stunning Goat Rock Beach or birdwatch at Salmon Creek Beach. Grab lunch in coastal Bodega Bay or Jenner.

More places to explore: From Petaluma, it’s approximately a 1-hour drive to Jenner, 30 minutes to Sebastopol and 40 minutes to Occidental.

Dry Creek General Store

Goat Rock Beach

Explore the Coast

For meeting planners, the Sonoma Coast offers more than just natural beauty— it delivers unforgettable experiences. Think breakout sessions with ocean views, team-building hikes along coastal bluffs and group dinners featuring freshly caught local seafood. With 55 miles of rugged cliffs and beaches to explore, the region’s awe-inspiring coastline fosters creativity, connection and calm, making it an ideal destination for corporate retreats, attendee outings and incentive getaways.

North Salmon Creek Beach

SCAN TO LEARN MORE

Bodega Bay

A classic fishing village with some of the best Dungeness crab and clam chowder around (locals swear by Spud Point Crab Company for its famous Dungeness crab sandwiches). Hike the clifftop Bodega Head Trail for stunning ocean views and spot migrating whales in winter. The town is also a must for classic movie fans: Alfred Hitchcock’s 1963 thriller “The Birds” was filmed in Bodega Bay and the nearby town of Bodega.

Fort Ross

Fort Ross State Historic Park brings history to life, telling the story of early Russian settlement on ancestral Kashia Pomo lands. Take an educational tour or join a naturalist-led experience for a glimpse into of life in the early 1800s.

Goat Rock Beach

Jenner’s most stunning beach features iconic sea stacks and a wide shoreline perfect for beachcombing. From March through July, it’s

a prime spot for watching harbor seals bob and frolic.

Jenner

Magic happens where the Russian River meets the Pacific Ocean. Kayak alongside curious seals, paddle into hidden coves, or simply perch on a bluff to take in panoramic ocean views. Peaceful, wild and beautiful.

Salt Point State Park

A wonderland of wind-sculpted sandstone, teeming tidepools and even an underwater park. Hike more than 20 miles of rugged trails and discover the region’s only pygmy forest, where the tiny trees are shaped by the coastal soil. The 3.8-mile Pygmy Forest Trail takes you through a diverse range of habitats in about two hours.

Sea Ranch

Renowned for its distinctive timber-frame architecture and beguiling beaches, this coastal community blends seamlessly with its wild surroundings. Walk the Bluff Top Trail through meadows and along dramatic cliffs.

Stewarts Point

A blink-and-you’ll-miss-it coastal hamlet with deep local roots, a beloved bakery inside the Stewart’s Point Store, and some of the best hidden hiking trails on the Sonoma Coast.

Sea Ranch

Fort Ross

Get Outside

Along with stunning scenery, Sonoma County’s outdoor activities present one magical experience after another. Your group might cycle along Wine Country back roads along gorgeous vineyards, paddle down a lazy river or hike rugged cliffs above the crashing Pacific Ocean. These experiences are ideal for attendee excursions, wellness programming and incentive itineraries. Here are just a few to consider.

Up and Away Sonoma County

Safari West - Santa Rosa

Go wild at this 400-acre wildlife preserve. Climb aboard a custom safari vehicle and marvel at giraffes, impalas, buffalos, and more as they roam freely around the property. Visitors can also book overnight stays in luxurious canvas tents.

Biking - Countywide

As one of world’s top cycling destinations, Sonoma County offers wildly popular routes ranging from casual to advanced, from forested backroads to the windswept coast. Join a guided sip-and-cycle tour of Wine Country through Getaway Adventures or rent bikes for self-guided pedaling.

Fishing - Countywide

For a memorable group outing, consider a chartered fishing adventure with a local outfitter such as Sonoma Coast Adventures. Fish for rock cod, halibut, flounder, crab and more, accompanied by an experienced captain and crew to handle all the details.

Hiking

- Countywide

Sonoma County has so many spectacular trails that it’s impossible to list them all. Treks along the coast come with stunning views and challenging topography. Hikes through the lagunas provide leisurely terrain and a chance to see wildlife. Many regional and state parks have hikes for every fitness level.

SCAN TO LEARN MORE

Hot Air Balloon Rides - Sonoma Valley and Santa Rosa

Soar above a green patchwork of vineyards and rolling hills, enjoying a bird’s eye view of the county. On these early morning flights, you can watch the world awaken while drifting above the dazzling landscapes.

Jenner Headlands PreserveJenner

Book a guided walk through The Wildlands Conservancy or explore on your own. The park includes 15 miles of trails across open grasslands and chaparral, through dense forests of oaks and firs—with epic ocean views along the way.

Russian River - Guerneville

Paddle along the calm waters of the Russian River in a kayak or canoe. Several local outfitters offer equipment, trips and tips.

Ace It Bike Tours

Get Inspired at Sonoma’s Museums and Arts Centers

For meeting planners seeking to spark creative energy, Sonoma County’s colorful arts and culture scene offers more than just entertainment. From gallery-hopping to live performances, you’ll find artistic, inspiring experiences to engage the senses and encourage new perspectives. Some venues also offer rental spaces for private events and receptions.

Green Music Center

Charles M. Schulz Museum -

Santa Rosa “Peanuts” fans, this is your happy place. The venue features interactive exhibits, Schulz’s original sketches and a dash of nostalgia. Don’t miss the animation lab for a hands-on lesson in bringing characters to life.

Green Music Center - Sonoma State University, Rohnert Park

This concert hall is a premier venue for the Santa Rosa Symphony and visiting performing artists from around the world. The center also includes facilities for conferences, meetings and events—including hospitality rooms, a full kitchen, manicured grounds and stylish lobbies.

Healdsburg Center for the ArtsHealdsburg

This is a place to imagine, connect and access experiences that inspire and transform. Classes and special events offer even more reasons to visit.

Luther Burbank Center for the Arts - Santa Rosa This cultural hotspot hosts everything from Broadway tours to chart-topping musicians. The venue also features facilities for private rentals, including a spacious auditorium, outdoor festival grounds and intimate meeting rooms.

Museum of Sonoma County -

Santa Rosa With two buildings, multiple galleries, and a sculpture garden, there’s lots going on at this museum. The venue presents 12 to 15 rotating art and history exhibitions each year.

Pacific Coast Air Museum -

Santa Rosa See an impressive collection of authentic aircraft in an outdoor setting. Explore three acres of aircraft, World War II flight equipment and open cockpits. Private tours are available for groups.

Petaluma Arts Center - Petalu-

ma This multimedia space blends visual art, concerts and community popups. Weekends often bring surprise exhibits—check

the schedule for local artist showcases.

Sebastopol Center for the Arts - Sebastopol This community-driven hub hosts rotating exhibits, live performances and art workshops, and offers handson classes in pottery, painting and printmaking. The venue also offers a wide range of rooms and outdoor spaces for private events.

Sonoma Valley Museum of Art - Sonoma Experience a sophisticated global fine arts experience in the heart of historic Sonoma. The museum features exhibition galleries, a 1,500-volume art library, an art studio offering workshops, and year-round events.

Charles M. Schulz Museum

Sonoma County Museum

Luther Burbank Center for the Arts

SCAN TO LEARN MORE

Olea Hotel

Hotel Spotlights

A luxurious 226-room resort with comprehensive meeting facilities and a renowned spa, this property provides an upscale experience for corporate groups seeking high-end amenities.

A 245-room, full-service hotel known for its extensive banquet and conference facilities, this property is well-suited for large-scale events and a variety of group functions.

Sonoma

Fairmont Sonoma Mission Inn & Spa

Rohnert Park

DoubleTree by Hilton

Hyatt Regency Sonoma Wine Country

This contemporary 253-room hotel provides ample, flexible meeting and event spaces, comfortable accommodations, and a convenient location for corporate groups and larger conferences.

Sheraton Sonoma Wine Country

This 184-room hotel offers significant meeting capacities and comfortable guest rooms, making it a reliable option for conferences and larger events in the charming city of Petaluma.

Santa Rosa

Petaluma

AC

This design-led 142-room hotel offers sleek, modern meeting spaces and comfortable guest rooms, catering to groups looking for a contemporary and efficient setting.

A consistently reliable option providing functional meeting rooms and comfortable accommodations, this 138-room hotel is suitable for business meetings and smaller conferences.

Santa Rosa

by Marriott Santa Rosa Sonoma Wine Country

Santa Rosa Courtyard By Marriott

Guerneville

Dawn Ranch

A historic and beautifully renovated ranch nestled along the Russian River among towering redwoods, this 86-unit property includes a variety of charming cabins and chalets alongside extensive, versatile indoor and outdoor event spaces for corporate retreats and gatherings.

Windsor Hampton Inn & Suites

Always dependable, the 116-room hotel provides standard meeting facilities and comfortable lodging. It’s a convenient choice for business travelers and a variety of group needs.

Santa Rosa Hotel E A sophisticated, 39-room boutique hotel centrally located on Santa Rosa’s Old Courthouse Square, Hotel E provides stylish and intimate meeting spaces within a vibrant urban setting.

A charming, vineyard-adjacent property featuring elegant accommodations and versatile meeting spaces, this 78-room venue is designed for groups looking for true Wine Country ambiance.

Santa Rosa Vinarosa Resort & Spa

Petaluma

Hotel Petaluma A beautifully restored, historic hotel in downtown Petaluma, this 91-room property features appealing event spaces that blend classic charm with modern amenities for intimate to midsize gatherings.

Bodega Bay

The Lodge at Bodega Bay Perched on the dramatic Sonoma Coast, this 83-room lodge offers breathtaking ocean views and a tranquil, inspiring environment for creative meetings and refreshing retreats.

Jenner

Timber Cove Resort

A striking architectural marvel on the rugged Sonoma Coast, this 46-room venue features dramatic ocean views and a secluded, artistic atmosphere that inspires group experiences and retreats.

Forestville Farmhouse Inn

This luxurious, 25-room rustic-chic inn is renowned for its Michelin-starred dining. It offers an intimate and exclusive setting for high-end corporate buyouts or executive retreats.

Guerneville AutoCamp Russian River

A fun glamping destination with 34 trailers and 10 seasonal tents, the property offers communal areas and a relaxed, nature-immersed setting ideal for team-building or informal group gatherings.

Geyserville

Geyserville Inn

A charming, 41-room inn surrounded by vineyards in northern Sonoma County, this property provides a picturesque and tranquil setting for smaller, more intimate meetings and events with Wine Country views.

The Madrona Hotel This beautifully restored and designed 24-room historic mansion features exquisite, art-filled spaces that provide a luxurious and inspiring backdrop for exclusive events and sophisticated retreats.

Santa Rosa Flamingo Resort, Tapestry by Hilton

This midcentury modern resort with 170 rooms offers extensive meeting and event spaces, multiple pools and a health club. It’s perfect for larger gatherings seeking a full-service experience.

Healdsburg

Santa Rosa Safari West A one-of-a-kind “African wildlife preserve” offering 30 tented camp units and cottages, this property features truly unique event spaces—perfect for memorable team-building, dinners or receptions amidst exotic animals.

Guerneville

The Stavrand Hotel Russian River Valley

An elegant, 21-room historic estate set among the redwoods, The Stavrand provides a refined and intimate atmosphere for upscale boutique meetings, incentive trips and exclusive events.

Unique Offsite Venues for Meetings and Events

Your meeting or group event deserves an unforgettable backdrop. In Sonoma County, offsite venues go way beyond the typical conference center or hotel ballroom. Here, state-of-the-art meeting spaces and events venues aren’t merely functional; they inspire creativity and connection. Imagine a breakout session with views of towering redwoods or a networking reception overlooking world-famous vineyards. Sonoma County offers all that and more.

The Backdrop – Santa Rosa

This is a blank canvas event venue designed for planners seeking complete creative control. Its modern, high-ceilinged aesthetic, abundant natural light and customizable layout are suited for product launches, brand activations and creative workshops. The seamless flow to an outdoor sensory garden provides an appealing element for receptions and networking.

Cornerstone Sonoma - Sonoma

A stunning, gallery-style destination offering a blend of art and nature, making it a highly picturesque and customizable outdoor venue. The property features multiple spaces, each with its own character, suited for everything from team-building workshops and offsite retreats to elegant receptions and product launches.

Green Music Center – Rohnert

Park A world-class venue for high-end corporate events, elegant receptions and professional seminars. The 1,400-seat Weill Hall offers state-of-the-art acoustics and an appealing indoor/outdoor setup. The 240-seat Schroeder Hall is ideal for smaller presentations and VIP meetings, providing an air of sophistication and excellence.

Gundlach Bundschu

Aperture Cellars

Luther Burbank Center for the Arts – Santa Rosa A premier destination for large-scale corporate presentations, galas, and keynote addresses. The venue features a large main theater, along with an outdoor plaza for networking events and cocktail receptions. Multiple smaller event rooms provide flexibility for breakout sessions and private meetings.

SOMO Village – Rohnert Park

A highly versatile event space for corporate events and social functions of all sizes. The venue features flexible indoor banquet halls that can be configured for meetings, seminars or receptions, as well as an expansive outdoor redwood grove for team-building activities, cocktail hours and casual gatherings.

Sebastopol Center for the Arts - Sebastopol A distinctive venue for planners looking for an art-centric atmosphere. The space is ideal for hosting creative retreats, small conferences and corporate receptions. Its galleries and performance spaces provide a stimulating backdrop and memorable setting.

Sonoma State University –

Rohnert Park An ideal choice for large-scale corporate gatherings, this venue offers the largest ballroom in Sonoma County, capable of accommodating conferences, galas and trade shows. With a full suite of breakout rooms, dining facilities and a dedicated team, it’s wellequipped to host multifaceted events and conferences.

Turn 11 Sonoma Raceway

- Sonoma This exciting and memorable raceway venue offers a diverse portfolio of venues, from customizable ballrooms and exclusive hospitality suites to a unique private trackside lounge. This location is ideal for high-impact corporate outings, team-building events, and large-scale gatherings, with the added option of on-track driving experiences.

WINERIES WITH EVENTS CAPABILITIES

Gundlach Bundschu Winery –

Sonoma Sonoma County’s second-oldest winery, historic GunBun is just 10 minutes from the Sonoma Plaza. Among its most impressive features is the beautiful 10,000-square-foot caverns. The cave dining room can seat up to 25 for an intimate dining experience. Outdoor venues can accommodate up to 150.

Balletto Vineyards – Santa Rosa This laid-back winery is surrounded by vineyards, and it even features its own “Field of Dreams” baseball field. Balletto offers group activities, intimate team-building events and private dinners. Event spaces range from the intimate Library room for up to eight guests to the 175-guest Reserve Room.

Taste of Sonoma at Green Music Center

Bricoleur Vineyards - Windsor

The winery’s natural, rustic setting was made for collaboration, celebration and team bonding. Featuring state-ofthe-art meeting spaces, elegant dining rooms and team-building activities, Bricoleur offers versatile indoor and outdoor venues that accommodate up to 250 guests—from the Rose Garden & Bocce Courts to the Winery Barn.

DaVero Farms & WineryHealdsburg The venue offers versatile spaces for up to 200 guests. Along with bespoke events featuring the estate’s Biodynamic wines and olive oils, DaVero offers meeting spaces with audio-visual capabilities. Indoor and outdoor venues include the Winery Lounge, outdoor Wisteria canopy, Courtyard, and one-of-a-kind

spots such as the Winemaker’s Crush Pad.

Donum Estate – Sonoma This Carneros estate provides an elegant backdrop for corporate events—from intimate wine tastings to group dining experiences to full buyouts. Venues are available across the property, including the winery’s sleek production facility. Donum is also home to one of the world’s largest private sculpture collections.

Francis Ford Coppola Winery

- Geyserville Providing allinclusive planning services for groups of 30 to 300 guests, the winery features a variety of indoor and outdoor venues, along with a gallery of memorabilia from Coppola’s films. The West Tower includes an HDMI projection screen

and surround sound, while the West Terrace features a poolside pavilion and bocce courts. The outdoor Pavilion is perfect for live music and dancing under the stars.

Kunde Family Winery –Kenwood The Sonoma Valley winery’s bucolic estate hosts private events at multiple indoor and outdoor venues that accommodate up to 250 guests. Boot Hill, which has played a starring role in numerous Hollywood film productions, is perched high above the valley on the slopes of the Mayacamas Mountains. The Aging Caves, set into a steep hillside, offer opportunities to dine and sip among the barrels.

Paradise Ridge Winery - Santa Rosa Perched on a hilltop with breathtaking views of the Russian River Valley, the winery offers a stunning backdrop for events. Indoor and outdoor venues— including a grand terrace for receptions, dinners and corporate gatherings—accommodate up to 250 guests. Paradise Ridge also offers interactive wine tastings, production tours, vineyard hikes, and a variety of themed receptions.

Paradise Ridge

Taste of Sonoma

Rodney Strong Wine Estates

– Healdsburg This pioneering Russian River winery features a variety of event spaces, including barrel rooms, tasting rooms and patios with sweeping vineyard views. Spaces are equipped for corporate events, dinners and receptions.

Silver Oak – Healdsburg

Perfect for smaller groups, the legendary producer’s Alexander Valley estate offers a dazzling, sustainable setting with panoramic vineyard views. Silver Oak hosts corporate and private events for 20 to 60 guests, focusing on immersive experiences. For a memorable keepsake, the winery offers custom-etched bottles.

St Francis Winery & Vineyards

– Santa Rosa Renowned for the culinary experiences and wine pairings created by its in-house chef, this Sonoma Valley winery hosts private receptions and dinners for up to 150 people. Guests enjoy full access to the enchanting winery grounds surrounded by acres of vineyards, wondrous nature and panoramic mountain views.

Trentadue Winery – Geyserville

Set in Alexander Valley amid 200 acres of estate vineyards, lush gardens, fountains, lawns, redwoods and mountain views, the winery’s spacious event center creates an indoor-outdoor feel, ideal for corporate events and offsite experiences. Outdoor spaces such as the Grape Arbor provide Italian-inspired ambiance, while the indoor Sala de Leon Pavilion’s French doors showcase inspiring views.

Rodney Strong

Sonoma SignatureCounty’s Events

No matter what time of year you visit, there’s always something great happening in Sonoma County. Here are some of the region’s best annual events.

JANUARY

Winter Wineland - Northern

Sonoma County A cozy weekend of wine tastings, winemaker meet-and-greets, and behind-the-scenes tours at more than 100 wineries throughout the Russian River, Alexander and Dry Creek valleys.

FEBRUARY

Sonoma County Restaurant Week – Countywide Indulge in multi-course menus at some of Sonoma County’s best restaurants at unbeatable prices.

MARCH

Wine Road Barrel TastingNorthern Sonoma County

Sample wines straight from the barrel, buy wine futures, and get a sneak peek at the region’s next great vintages.

Sonoma International Film Festival - Sonoma Five days of indie films, food and wine in one of the most intimate, celebloved festivals around.

Pliny The Younger Release

- Santa Rosa/Windsor Fans flock from around the world to be the first to experience the annual release of Pliny the Younger, Russian River Brewing’s signature IPA.

APRIL

Passport to Dry Creek Valley - Healdsburg A fun-filled weekend of world-class wines, vineyard tours and food pairings from some of the valley’s best wineries.

MAY

Healdsburg Food & Wine Experience - Healdsburg A

weekend-long showcase of the region’s makers—farmers, growers, winemakers and chefs—alongside bottlings from the world’s greatest wine regions.

JUNE

Taste of Sonoma - Santa Rosa

A wine-lover’s paradise, with hundreds of wineries pouring their best, plus gourmet bites, themed lounges and live entertainment.

Country Summer Music Festival

- Santa Rosa More than 20 top artists perform at Northern California’s biggest country music festival, attracting thousands of fans from the across the U.S. and beyond.

Taste of Sonoma

SIFF

Toyota Save Mart 350 - Sonoma Wine Country becomes the ultimate racing destination as NASCAR returns to the Sonoma Raceway for its only trip to Northern California.

JULY

Sonoma County Hot Air Balloon Classic - Santa Rosa Watch colorful balloons take flight at dawn, and don’t miss the mesmerizing Glow Show.

Gay Wine Weekend A fabulous weekend of LGBTQ+ celebrations at multiple locations, including wine tours, winemaker dinners, and the iconic Twilight T-Dance.

AUGUST

Gravenstein Apple FairSebastopol This celebration of the region’s signature apple crop showcases food, wine, farm activities, and arts and crafts.

SEPTEMBER

Sonoma County Wine Celebration Formerly known as the Sonoma County Wine Auction and held at multiple locations, this charitable wine weekend features star chefs and exceptional auction lots.

OCTOBER

Sonoma County Harvest Fair - Santa Rosa A three-day wine and food extravaganza featuring competitions, grape stomping and chef demos.

NOVEMBER

Wine & Food AffairGeyserville/Cloverdale/ Healdsburg More than 75 wineries participate in this “choose your own adventure” wine-pairing tour of wineries in the Alexander, Dry Creek and Russian River valleys.

Lighting of the Sonoma PlazaSonoma Thousands of twinkling lights transform the plaza. Enjoy musical performances and holiday cheer.

DECEMBER

Luther Burbank Holiday Open House - Santa Rosa A festive Victorian holiday experience with live music.

Gravenstein Apple Fair

Sonoma Plaza

Hot Air Balloon Classic

Getting Here—and Around

After flying over world-famous vineyards on the approach to the Charles M. Schulz Sonoma County Airport (STS) or driving across the stunning Golden Gate Bridge to head up Highway 101, visitors often describe their arrival in Sonoma County as one of those magical “ahhhh” moments. Getting here is easy. The hard part is bringing yourself to leave at the end of your stay.

BY AIR

STS in Santa Rosa is a hassle-free airport 65 miles north of San Francisco with short lines, easy parking and transportation, and welcoming hospitality. Flying into STS can mean a more relaxing and enjoyable experience, without the drive and traffic to and from congested airports. Direct flights and connections from cities around the country are available through national carriers.

Sonoma County is also easily accessible from the San Francisco International (SFO) and Oakland International (OAK) airports.

BY TRAIN

Those flying into STS can take the convenient Sonoma-Marin Area Rail Transit (SMART) service to Sonoma County stations in Windsor, Santa Rosa, Rohnert Park, Cotati and Petaluma—in addition to Marin County. A frequent shuttle makes the 1-mile journey from the airport to the SMART train station. The safe, reliable SMART train is also a fun way to get around during your visit.

ON WHEELS

For travelers arriving at SFO or OAK, there are several ways to get to Sonoma County:

Private Car: Since 1991, Pure Luxury Transportation has been the premier car service in Sonoma County and San Francisco. Pure Luxury also offers wine tours, airport transfers, bus charters and other transportation services in Sonoma County.

Coach Shuttle: On Groome Transportation shuttles, customers can expect safe, convenient and reliable service to and from San Francisco, Oakland and Sonoma County airports.

Rental Vehicles: Rental cars are available onsite at Sonoma County Airport (STS) and at various locations in Sonoma County.

Rideshares: Uber and Lyft are available at STS and throughout Sonoma County.

Charles M. Schulz Airport, Santa Rosa

RESOURCE FOR SONOMA COUNTY Sonoma County Tourism (SCT) is your official source for planning successful meetings, events, weddings and leisure programs in Sonoma County. Our team provides expert guidance, resources and in-market support to ensure your program runs smoothly. Connect with us today to begin planning.

DESTINATION SERVICES SCT offers complimentary destination services designed to streamline your planning process. Whether you are evaluating Sonoma County for the first time or returning after many years, our team is your partner on the ground.

• S ite Selection

With 100+ lodging properties, 425 wineries, and a wide range of unique venues, the choices can be overwhelming. We help narrow down options that align with your program’s needs, saving you valuable time and ensuring the best fit.

pages of

• Familiarization (FAM) Tours

New to Sonoma County—or has it been a while since your last visit? Let us reintroduce you through a customized FAM tour or site inspection tailored to your interests and programs.

• In-Market Support

Bringing a program to Sonoma County? Our extensive network of hotels, wineries, attractions, transportation providers and restaurants ensures you have the right connections. We facilitate introductions that accelerate planning and execution.

INCENTIVES PROGRAM

Sonoma County Tourism provides lucrative incentives, through master account contributions, additional commission for meeting planners and a transportation incentive for Bay Area–based groups, enabling programs to begin at the pickup location— saving time, reducing environmental impact and maximizing your experience.