Fall 2024 Promotions Guide

Page 1


MUTUALIZED

Promos

MINDFUL

LOVE OF FOOD

SIMPLY TO GO

COLD BEVERAGES

SNACKING

DIGITAL ASSETS

HOLIDAYS TO GO

ADDITIONAL PROGRAMS

a new vision of well-being at mindful

Mindful’s science-based approach to well-being promotes a new vision for healthy food.

New Identity

A contemporary look and feel.

New Scope

Expanded well-being topics.

New Training

In-depth training helps teams bring Mindful to life.

New Criteria

More nutrients, protein and healthy fats and fewer added sugars.

New Partnerships

Nutrition, fitness and well-being advice from credentialled experts.

New Approach to Content

An omni-channel presence.

LTOs: Boosting Traffic and Sales

New season, new flavors, new choices! Guests are always craving excitement, and Fall’s menu lineup explores trending ingredients (like everything bagel seasoning and sweet potatoes) and iconic foods from around the world (like Korean, Cajun, German). To maximize guest interest, take this opportunity to promote the limited-time offers by displaying the many marketing assets available in your kit and on Retail Ranger to generate buzz about our talented chefs and their delicious dishes.

SEPTEMBER

We’re celebrating Mindful’s wellness dishes and their focus on FLAVOR. Think Shrimp & Peanut Chili Crisp Noodle Bowl and Spicy Chipotle Chicken Pizzetta! Love of Food’s signature chefs set new standards of deliciousness too for September!

NOVEMBER

Amazing ingredients take center plate in November, from a pulled pork burrito and chickpea Buddha bowl to a Thanksgivinginspired Cranberry and Turkey Gouda Melt—all to delight café guests!

OCTOBER

October’s autumn-inspired dishes, from a Brussels sprouts hash bowl to woodsy mushroom tacos, offer a full LTO lineup of flavorful and better-for-you tastes from our talented culinary teams.

DECEMBER

December showcases dishes from top Love of Food chefs—a Nashville Hot Cauliflower Sub to a Miso-Glazed Eggplant Soba Noodle Bowl, along with Mindful’s amazing and plentiful meals, bowls and sandwiches.

Increase Your Sales

Use promotions and LTOs to drive guest excitement and increase sales through:

• Higher check average

• Heightened awareness of new products

• Increased guest participation

• Greater guest frequency

Mindful’s NEW Everything but the Bagel Grain Bowl

The Power of LTOs

LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with variety and on-trend tastes. These innovative menu offerings generate guest interest and frequency, resulting in higher sales, profitability and check average. In simplest terms, they’re a big deal.

Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and consumer insights. Everything in the promotions series is guest-centric and every decision is based on a guest’s motivations and key drivers. Culinary development always starts with data: research from Datassential® and other sources, research from our vendor partners and our own sales reports. With this information, we can identify movements, trends and ingredients to develop LTOs that entice and attract guests— and keep them coming back again and again.

LTOs AND MENU SERVICE PLANS

To run LTOs, you must request a MSP through the site request portal on MySodexo.com; you’ll find details in the User Guide. If you do not see the MSP as a choice in the MSP drop-down, select “Other,” and a blank box will appear to manually enter the MSP name. Be sure to enter your DM as your Approver 2 (or the request will be rejected). Any questions or concerns about using the portal, contact DRIVESupport@sodexo.com for support.

For Fall promotions, be sure to search: PROMO Mutualized Promotions Fall 2024 Retail.

Gathering and Measuring Guest Data

During the LTO development process, we rely on information from varied sources.

DATASSENTIAL

We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.

CONSUMER VILLAGE

This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.

INFOR

Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.

Together, these unique tools and processes enable us to better understand the guest as an individual and capitalize on our insight to create solutions.

Guides

Promoting LTOs

Use the Fall 2024 marketing resources to promote LTOs and Heroes to café guests. You’ll find promotional assets in your kit and on Retail Ranger at us-retailranger.sodexo.com under the Promotions and LTOs tab for Cycle 1.

PRINTED MARKETING ASSETS

2 Implementation Guides (Fall Mutualized + Mindful)

These guides contain everything you need to know to successfully run promotions.

32 Mindful POS

The Mindful POS use Mindful black holders. Holders can be ordered from MEYERS Print Management on Sodexo_Net.

8 Love of Food POS

POS signs are free-standing with easel backs.

8 Simply to Go Mini-Inserts

5.5” × 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place inserts on the cooler using signage holders from VGS.

8 Simply to Go ID Tags

Place in your Simply to Go cooler.

4 Banners

Please use X-Banner hardware to display your banners.

23 Snacking & Cold Beverage Assets

A combination of clings and wobblers to promote limited-time products.

DIGITAL MARKETING & OPERATOR TOOLS

2 Mindful

Posters

Put Mindful’s messaging on display.

8 Love of Food Chef Bios

Engaging stories attract guest attention.

4 Mini Posters

Be sure to replace mini posters every month to keep messaging fresh.

1

Mindful Table Tent & 4 Napkin Inserts

Display these useful marketing assets wherever guests gather.

32 Mindful Build Cards

Print these cards to make production efficient.

8

Love of Food Build Cards

Use build cards back-of-house or at make tables.

8 Simply To Go Build Cards

Use these cards to make production efficient.

3 Inspiration Mini-Posters

Special events during the season can be celebrated with a special menu to drive guests to the café.

500+ Snacking & Cold Beverage Assets

A combination of digital assets helps promote products.

900+ Digital Assets

Digital assets, including videos, keep messaging exciting for all touchpoints of the guest experience.

2 Pricing Calculators

Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.

1 Monthly Calendar

View the calendar and follow important dates and reminders.

6 Barcode Sheets

These sheets are to be used for all Enterprise Point of Sale (Infor / Vivonet Item Harmony) locations. Scan the barcode directly into your store location at the barcode field that appears on your quick-add retail items tab (default page when you open your store).

Mindful

Wellness Made Easy with Mindful

With 13 BRAND-NEW Heroes and ALL-NEW photography for Fall 2024, Mindful offers guests exactly what they’re looking for—delicious, satisfying foods for their personal wellness journeys.

Promote Mindful

Grain Pumpkin Pancakes with Bananas FMS 213574 DRIVE 8815947

Birria Pulled Pork Burrito FMS 217361 DRIVE 8827375

NEW Fall Vegetable & Walnut White Pizzetta FMS 217364 DRIVE 8827382

Fall Vegetable Glow Bowl FMS 215212 DRIVE 8821530

Share Mindful with Guests

Love of Food

Our incredible Love of Food chefs bring decades of cooking experience and a lifelong appreciation for good food to our cafés. Love of Food features Sodexo’s own top culinary talent who share a “love of food” with our guests.

You’ll find operational and marketing resources posted on the Fall Promotions page on Retail Ranger at us-retailranger.sodexo.com.

AUGUST 31 – SEPTEMBER 13 SEPTEMBER 14 – SEPTEMBER 27

RUTH WHITE

Executive Chef

Fabletics Café

El Segundo, California

Chicken Pesto Pita Pizza

FMS 217399

DRIVE 8827730

GEORGE CORDELL

Regional Operations Support Manager

Healthcare West

Currywurst with German Potato Salad

FMS 217404

DRIVE 8827499

SEPTEMBER 28 – OCTOBER 11 OCTOBER 12 – OCTOBER 25

JOE LUTZ

Area Executive Chef

Campus, Daley Region

Beef Birria Crunch Wrap

FMS 217401

DRIVE 8827669

GEORGE ELIZONDO

Executive Chef

Driscoll Children’s Hospital

Corpus Christi, Texas

Big Easy Cajun Chicken and Sausage Bowl FMS 217406

DRIVE 8827502

OCTOBER 26 – NOVEMBER 8 NOVEMBER 9 – NOVEMBER 29 (3 WEEKS)

ENDION WILLIAMS

Culinary Director

Campus, West Region

Chicken Adobo Stuffed Pancake FMS 217409

DRIVE 8827726

ANDRA KOLLAR

Executive Chef

Nathan Littauer Hospital & Nursing Home

Gloversville, New York

Cranberry and Turkey Gouda Melt FMS 217482

DRIVE 8827724

NOVEMBER 30 – DECEMBER 13 DECEMBER 14 – JANUARY 3 (3 WEEKS)

ROBERT REID

Executive Chef

NSA Ops

Nashville Hot Cauliflower Sub FMS 217398 DRIVE 8827732

TIM HENNING

Executive Chef

Olympus Westboro

Westboro, Massachusetts

Miso-Glazed Eggplant Soba

Noodle Bowl FMS 217407

DRIVE 8827504

Simply To Go

It’s fresh. It’s fast. It’s convenient. It’s Simply to Go, the grab-and-go destination for sandwiches, salads and snacks that guests crave. Please run these seasonal LTOs on the dates outlined, then add popular menu items from the master recipe lists to stock your cooler for guests who look for new and familiar options every day.

You’ll find operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com

Simply to Go’s Optional Hot Merchandiser

The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions:

• Is there adequate space in your cafe?

• Is there budgeted capital?

• Do you have the volume to support hot grab-and-go?

• Can you support hot food prep with current staffing?

Lemongrass Tofu Banh Mi

FMS 217517

DRIVE 8827554

Roasted Turkey

Cobb Salad Wrap FMS 217516 DRIVE 8827552

Peanut Butter Pumpkin Bites

FMS 215313 DRIVE 8821704

Turkey & Stuffing Wrap

FMS 83149 DRIVE 812152

Plant-Based Deli Sandwiches Available

Sweet Shot

FMS 217510

DRIVE 8827542

FMS 217412

DRIVE 8827605

FMS 211852 DRIVE 8806970

FMS 215304 DRIVE 8821696

Available now: Simply to Go’s five new sandwiches created with Unreal Deli® meats. These plant-based deli meats are made with real veggies and protein-rich grains and legumes (with no GMOs, additives or preservatives). Place orders for Unreal Deli products through the Market Connection for Sysco and GFS. Please note you may need to use the DOT Order Form on Retail Ranger if your prime distributor does not stock Unreal Deli.

Reminder!
Gluten-free bread now available gluten-friendlyfor kitchens.
Sweet Potato Cheesecake
Korean Power Veggie Bowl
Apple Cheddar Walnut Salad
Edamame Hummus Snack Box
Plant-Based Chipotle Turk’y Sub
Plant-Based Bistro Steak Wrap

Cold Beverages

Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks each week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options. Visit Retail Ranger at us-retailranger.sodexo.com to find animated cold beverage videos to grab the attention of your guests. Play these videos on your café screens to promote these products and grow sales.

AUGUST 31 – NOVEMBER 1

NOVEMBER 2 – JANUARY 3

Snacking

We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life! You’ll find details in each month’s Implementation Guide.

Did You Know

94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments.

OCTOBER

NOVEMBER

DECEMBER

Digital Assets

Digital marketing is extremely important these days because people spend a significant amount of time using mobile and other screen devices. We’re developing animated videos to capture the attention of your guests for the Snacking and Cold Beverage categories. You can drive sales by featuring these animated videos in your marketing plans.

ANIMATED

VIDEOS

Creating Excitement

LCD screen viewers prefer moving images to a static graphic. Action videos will create demand for the product and grow your sales! Load these mp4 videos on your digital media player to engage and entice guests in your café.

mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information.

Instagram Reels Examples

Customizing Your Social Media Videos

Use these social media videos in your stories or posts to create engagement.

SOCIAL MEDIA VIDEOS

Add locations, #hashtags and more

These are easy ways to maintain relevance and create engagement for your guests. Facebook Stories Examples Example

Add a Poll

Polls create interaction and give you the ability to learn more about your guests’ preferences.

Add Music and More

Add music and text to your TikTok posts.

Holidays To Go

Holidays to Go offers holiday meal packages, party trays and desserts to simplify entertaining for your guests’ at-home celebrations, while increasing sales of seasonal products for your location.

You’ll find turnkey operational and marketing resources on Retail Ranger to help you launch Holidays to Go in your café for any special occasion. Offer the full range of each holiday’s menu lineup or any individual components of the program to suit guests’ tastes and your unit’s capabilities. Look for Holidays to Go on Retail Ranger at us-retailranger.sodexo.com.

Pizza is Always Popular!

Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!

Additional Programs

Inspiration

Special events during the season can be celebrated with a special menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 1 Marketing & Advertising button in the Seasonal Promotions tab.

OKTOBERFEST SEPTEMBER 21 – OCTOBER 6

Bring the atmosphere of Oktoberfest to your café with these classic German and Alpine foods!

Roasted Beet and Fennel Soup (8 oz.)

FMS 60637

DRIVE 828476

Roasted Beet and Fennel Soup (12 oz.)

FMS 94000

DRIVE 828477

Roasted Beet and Fennel Soup (16 oz.)

FMS 94001

DRIVE 828478

Braised Beef Brisket with Horseradish Sauce FMS 60558

DRIVE 828502

Pork Cutlet Schnitzel FMS 60572

DRIVE 803914

German-Style Braised Red Cabbage FMS 60234

DRIVE 812066

Brussels Sprouts with Bacon FMS 60424

DRIVE 820182

MEALS FOR THE HOLIDAYS NOVEMBER 11 – JANUARY 3

Spaetzle FMS 60479

DRIVE 813693

German Chocolate Cake FMS 60434

DRIVE 828525

Corned Beef, Cole Slaw and Swiss Sandwich FMS 59779

DRIVE 828479

Roasted Red Potato Salad with Cider Vinaigrette FMS 60698

DRIVE 838411

Evoking nostalgia and memories, these Inspiration dishes bring the familiar aromas of holiday time to your café.

Carved Smoked Pit Ham FMS 68356

DRIVE 803373

Roasted Turkey Breast FMS 61533

DRIVE 808196

Herb and Pepper Crusted Roast Beef FMS 63427

DRIVE 817367

Winter Squash Sauté with Cranberries & Pecans FMS 60416

DRIVE 828489

Old-Fashioned Sage Stuffing FMS 9184

DRIVE 810656

Cornbread Stuffing FMS 58717

DRIVE 804785

Country Mashed Potatoes FMS 68753

DRIVE 842739

Maple-Glazed Brussels Sprouts FMS 60426

DRIVE 833324

Old-Fashioned Macaroni and Cheese FMS 68600

DRIVE 818439

Garlic-Roasted Green Beans FMS 58874

DRIVE 802700

Cinnamon Sugar Dusted Apple Pie FMS 90062

DRIVE 829681

Pumpkin Pie with Whipped Topping FMS 90061

DRIVE 810648

Turkey Gravy FMS 54043

DRIVE 820642

Roasted Garlic Au Jus FMS 57167

DRIVE 808196

Pineapple Chutney FMS 240307814

DRIVE 856771

Additional Programs (cont.)

JOIN THE STOP HUNGER CAMPAIGN

Sponsored by Aspire Bakeries, Frito-Lay, General Mills and WK Kellogg Co.

Your purchases make a difference! From September to November, Aspire Bakeries (Otis Spunkmeyer), Frito-Lay, General Mills and WK Kellogg Co. will donate a portion of our cookie dough, cereal-in-a-cup and snack purchases to Sodexo’s Stop Hunger Foundation.

All you’ll need to do is offer these high-margin products and display the pointof-sale signage so our guests know about this important mission and campaign, which runs through November 30. You’ll find flyers and details about Stop Hunger’s campaign on Retail Ranger under the Fall 2024 Promotions tab or review the Stop Hunger guides in your promotion kit.

SEPTEMBER

Aspire Bakeries will donate $3 for each case of qualifying Otis cookie dough purchased.

OCTOBER

General Mills and WK Kellogg will donate $.08 for each Cereal-in-a-Cup case purchased.

NOVEMBER

Frito-Lay will donate $0.96 for each qualifying case purchased.

Additional Programs (cont.)

ULTRA FANTASY CONSUMER SWEEPSTAKES

Objectives

• Drive brand awareness and trial of innovation SKU at retail with exciting consumer sweepstakes.

• Grab consumers attention with exclusive Monster Ultra sweepstakes prizes.

Program Timing: August 31, 2024 – October 12, 2024

Channels: Healthcare, Corporate, Government, Universities

How it Works

• Consumers are encouraged to purchase NEW Ultra Fantasy Ruby Red.

• Scan the QR code on Point of Sale or go to the promotion website and enter to win.

• 1 Grand Prize winner – 1 Ultra Party Bar 125QT, 1 Ultra Beach Chair 2pk, and 1 Ultra Yeti Rambler w/ Straw.

Marketing Support

• Sodexo Digital elements (Everyday App, Social, Email, Digital Display, etc.)

• Sodexo Print POS elements

DR PEPPER KELLOGG’S TUITION GIVEAWAY

Objectives

• Everyday App Downloads, brand awareness and trial, and consumer engagement with an exciting consumer sweepstakes

• Leverage two iconic brands that consumers love with a chance to win $10,000, $50 DICK’s Sporting Goods Gift Card, or 30% off Fanatics

• Consumers are encouraged to purchase a bundle of Dr Pepper or CHEEZ-IT product at any Sodexo run location and invited to play a Football Game on the Everyday app to qualify to win prizes

Program Timing: September 5 – October 31, 2024

Channels: Healthcare, Corporate, Government, Universities

How It Works

• Download the Everyday App to register for a chance to win a $10,000 in tuition

• Play the Football Game for a chance to win $50 to DICK’s Sporting Goods, 30% off Fanatics, or bonus entries

• Encourage consumers to enjoy a combination of any Dr Pepper or CHEEZ-IT product

Marketing Support

• Digital Merchandising & Ads

• Everyday messaging

• Napkin Holders

• Clings and Easel Cards

Additional Programs (cont.)

PEPSI SUPER BOWL PROMOTION

Objectives

• To a drive deeper association with Pepsi and food, Pepsi is giving consumers a chance to win gameday prizes or an epic Super Bowl experience.

Program Timing: November 1, 2024 – December 31, 2024

Channels: Healthcare, Corporate, Campus

How it Works

• BUY: Any Pepsi beverage

• SCAN: The QR code on POS to be brought to a Sodexo Segment specific microsite

• ENTER: For your chance to win epic game day prizes only available to Sodexo consumers

Prizes

• 100 Game Day Prize Packs – Pepsi Cooler & Bucket Hat

• 5 At Home Tailgate Parties – TV, fridge, PepsiCo beverages and snacks, décor, and catering for 20

• 1 Super Bowl Trip for 2 – Game tickets, airfare and accommodations

Marketing Support

• Print POS: Available electronically for download. POS printed kits will also be provided.

• Digital Assets: Available to leverage on digital menu boards, TV/Kiosk screens, social platforms, newsletters, internal websites, etc.

2024 COCA-COLA HOLIDAY

Objectives

• Drive incremental 20 oz Coca-Cola & Coke Zero Sugar

• Increase downloads and engagement of the Everyday mobile app

• The holidays are a time of giving and Sodexo and Coke want to give consumers the chance to share the magic of the season.

Program Timing: November 18 – December 31

Channels: Healthcare, Corporate, Government, Campus

Marketing Support

• Sodexo Digital Elements (social, email, digital displays, etc.)

• Everyday App Tile & Messaging

• Merchandising (Counter Cards, Static Clings and Pillows)

• Digital media to build awareness outside of outlets

How it Works

• Consumers are encouraged to purchase Coca-Cola & Coke Zero Sugar for a chance to win $5,000!

• Consumer clicks on the Everyday App Promo Tile to register.

• After registration, they play a game to earn entries into the sweeps and can share with Friends & Family through Social handles.

Contacts

For more information on Promotions, please contact:

HOSPITALS

Jeffrey Every

Jeffrey.Every@sodexo.com

SENIORS

Brian McCabe

Brian.Mccabe@sodexo.com

CORPORATE

Allison Pietrucha

Allison.Pietrucha@sodexo.com

GOVERNMENT

Christina Lemin

Christina.Lemin@sodexo.com

UNIVERSITIES

Julia Pfeifer

Julia.Pfeifer@sodexo.com

MINDFUL

Lynn Browning

Lynn.Browning@sodexo.com

LOVE OF FOOD

Erica Milios

Erica.Milios@sodexo.com

ADDITIONAL RESOURCES

Visit Retail Ranger at us-retailranger.sodexo.com. Search Promotions & Limited Time Offers.

Boost Traffic with Promotions

Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.

You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.

LYNN BROWNING

Lynn.Browning@sodexo.com

ERICA MILIOS Vice President, Guest & Operator Experience

Erica.Milios@sodexo.com

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