Promos
MINDFUL
SIMPLY TO GO
SNACKING COLD BEVERAGES
HOLIDAYS TO GO FLAVOURS
ADDITIONAL PROGRAMS
a new vision of well-being at mindful
Mindful’s science-based approach to well-being promotes a new vision for healthy food.
New Identity
A contemporary look and feel.
New Scope
Expanded well-being topics.
New Training
In-depth training helps teams bring Mindful to life.
New Criteria
More nutrients, protein and healthy fats and fewer added sugars.
New Partnerships
Nutrition, fitness and well-being advice from credentialled experts.
New Approach to Content
An omni-channel presence.
LTOs: Boosting Traffic and Sales
Welcome to the delicious, casual, feel-good summer menu! Limited-time offers bring excitement to the café, satisfying demand for on-trend flavors and new tastes. This promotion cycle features 11 brand-new Heroes for Mindful and all-new LTOs for Simply to Go, with plenty of the comfort and adventure foods your guests are craving. This promotion cycle runs from June to August in our retail locations so take advantage of the many marketing assets available to promote each month’s menu offerings. You’ll find everything you need under the Promotions & LTOs tab on Retail Ranger.
JUNE
Mindful’s well-being focus means fresh, seasonal ingredients like avocados and blueberries have starring roles in its amazing June lineup. For grab-and-go ease, Simply to Go offers a summer snack box and an Italian-themed protein cup. Every LTO offered is crafted with consumer insights and on-trend flavors to bring excitement to your café.
JULY
With consumers snacking multiple times a day, Simply to Go is ready to meet the demand with the best snacks and treats always available in the cooler. From protein cups to sweet shots, these tasty and indulgent offerings are exactly what guests are looking for at this very moment.
AUGUST
With food that nourishes body and soul, Mindful offers easy, breezy summer flavors all month long. We’re betting that a trendy tropical breakfast salad, jackfruit noodle bowl and a chickpea wrap will create a buzz, driving traffic to the café. And the Savory Breakfast Oatmeal & Sunny Side Egg may inspire repeat daily visits because it’s just THAT good.
Increase Your Sales
Use promotions and LTOs to drive guest excitement and increase sales through:
• Higher check average
• Heightened awareness of new products
• Increased guest participation
• Greater guest frequency
Mindful’s Fiery Chicken Salad
The Power of LTOs
LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with variety and on-trend tastes. These innovative menu offerings generate guest interest and frequency, resulting in higher sales, profitability and check average. In simplest terms, they’re a big deal.
Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and consumer insights. Everything in the promotions series is guest-centric and every decision is based on a guest’s motivations and key drivers. Culinary development always starts with data: research from Datassential® and other sources, research from our vendor partners and our own sales reports. With this information, we can identify movements, trends and ingredients to develop LTOs that entice and attract guests— and keep them coming back again and again.
LTOs AND MENU SERVICE PLANS
If you don’t have access to the Promotion Menu Service Plans, you must request a MSP through the site request portal on MySodexo.com. If you do not see the MSP as a choice in the MSP drop-down, select “Other,” and a blank box will appear to manually enter the MSP name. Be sure to enter your DM as your Approver 2 (or the request will be rejected). Any questions or concerns about using the portal, contact FoodSystemsSupport.USA@sodexo.com for support.
For Summer promotions, be sure to search: PROMO Mutualized Promotions Summer 2025 Retail.
Gathering
and Measuring Guest Data
During the LTO development process, we rely on information from varied sources.
DATASSENTIAL
We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients.
CONSUMER VILLAGE
This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions.
INFOR
Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience.
Together, these unique tools and processes enable us to better understand the guest as an individual and capitalize on our insight to create solutions.
Implementation Guide
For Summer 2025, months June through August are presented in a single Implementation Guide with easy navigation through the pages. You’ll find detailed information about the exciting limited-time offers and products lined up for the cycle.
The Great Summer Chill Out
FEATURING
Seasonal menus from Mindful and Simply to Go
Snacking Innovation products increase foot traffic in the café
Special campaigns drive incremental revenue
Inspiration menu themes for holidays and celebrations
Cold Beverage promos attract guests to the café
Latest news and announcements for operators and chefs
Promoting LTOs
Use the Summer 2025 marketing resources to promote LTOs and Heroes to café guests. You’ll find promotional assets in your kit and on Retail Ranger at us-retailranger.sodexo.com under the Promotions and LTOs tab for Cycle 3.
PRINTED MARKETING ASSETS
1 Implementation Guide
This guide contains everything you need to know to successfully run promotions.
18 Mindful POS
The Mindful POS use Mindful black holders. Holders can be ordered from MEYERS Print Management on Sodexo_Net.
4 Simply to Go
Mini-Inserts
5.5” × 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place inserts on the cooler using signage holders from VGS.
4
Simply
to Go ID Tags
Place in your Simply to Go cooler.
3 Banners
Please use X-Banner hardware to display your banners.
18 Snacking & Cold Beverage Assets
A combination of clings and wobblers to promote limited-time products.
DIGITAL MARKETING & OPERATOR TOOLS
5 Mini Posters
Be sure to replace mini posters every month to keep messaging fresh.
50+ Napkin Inserts
Display these useful marketing assets wherever guests gather.
18 Mindful Build Cards
Print these cards from Retail Ranger to make production efficient.
4 Simply To Go Build Cards
Use these cards to make production efficient.
2
Inspiration Mini-Posters
Special events during the season can be celebrated with a special menu to drive guests to the café.
4 Hydration Posters
Promote ambient water sales with this summer’s Hydration Promotion.
200+ Snacking & Cold Beverage Assets
A combination of digital assets helps promote products.
500+ Digital Assets
Digital assets, including videos, keep messaging exciting for all touchpoints of the guest experience.
2 Pricing Calculators
Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café.
1 Monthly Calendar
View the calendar and follow important dates and reminders.
6 Barcode Sheets
These sheets are to be used for all Enterprise Point of Sale (Infor / Vivonet Item Harmony) locations. Scan the barcode directly into your store location at the barcode field that appears on your quick-add retail items tab (default page when you open your store).
Mindful
Wellness Made Easy with Mindful
With 11 BRAND-NEW Heroes and ALL-NEW photography for Summer 2025, Mindful offers guests exactly what they’re looking for—delicious, satisfying foods for their personal wellness journeys.
MAY 31 – JUNE 13
NEW Mango Lassi Parfait FMS 218801 NBO 8840470
Green Chile Chicken Philly FMS 215201 NBO 8821533
JULY 5 – JULY 18
NEW Berry Nutty Yogurt Bowl
FMS 218808 NBO 8840516
Pulled Beef & Spicy
Pepper Relish Panini FMS 87470 NBO 812321
NEW Spring Roll Salad FMS 218804 NBO 8840476
JUNE 14 – JULY 4 (3 WEEKS)
NEW Maple Blueberry Breakfast Crunch Salad FMS 218796 NBO 8840462
NEW Southwest Chicken Mesa Bowl FMS 218813 NBO 8840525
NEW Avocado Sushi Burrito FMS 218803 NBO 8840474
JULY 19 – AUGUST 1
Southwestern Breakfast Bowl FMS 87027 NBO 810067
NEW Watermelon Chicken Waldorf Pita FMS 218809 NBO 8840518
Sesame Hot Honey Shrimp Lettuce Wraps FMS 216009 NBO 8823777
Fiery Chicken Salad FMS 212057 NBO 8809004
Promote Mindful
Mindful Certification Guidelines Are Here
Interested in being a Mindful-Certified café? Certification Guidelines are
Certification criteria include:
• Offering Mindful Heroes on café menus
• Featuring specific food choices and products that meet MDF criteria
• Promoting Mindful
• Training chefs and managers on MDF cooking techniques and principles Share These with Clients and Guests
Share Mindful with Guests
Simply To Go
It’s fresh. It’s fast. It’s convenient. It’s Simply to Go, the grab-and-go destination for sandwiches, salads and snacks that guests crave. Please run these seasonal LTOs on the dates outlined, then add popular menu items from the master recipe lists to stock your cooler for guests who look for new and familiar options every day.
You’ll find operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com
Simply to Go’s Optional Hot Merchandiser
The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions:
• Is there adequate space in your cafe?
• Is there budgeted capital?
• Do you have the volume to support hot grab-and-go?
• Can you support hot food prep with current staffing?
MAY 31 – JULY 11
NEW Turkey and Cheese
Summer Snack Box
FMS 218932
NBO 8841039
NEW Italian Chopped Salad Protein Cup
FMS 218937
NBO 8841053
JULY 12 – AUGUST 29
NEW White Cheddar Indulge Snack Box
FMS 218934
NBO 8841044
NEW Ambrosia Salad
Sweet Shot
FMS 218947
NBO 8441067
Cold Beverages
Cold beverages play a significant role in the overall café experience, with the average guest purchasing at least four drinks each week. Every guest has different wants and needs so it’s important to balance this category between indulgent offerings and healthier options.
JULY 12 – AUGUST 29 SUMMER-LONG HYDRATION PROMOTION
JUNE 1 - AUGUST 29
Snacking
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help you tell your guests about them, we’ve created animated videos for each product. Play them in your café and also use them on your social media feeds. We are featuring snacks that are plant based, protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many of this cycle’s featured products have inspiring stories of how the brand came to life! You’ll find details in each month’s Implementation Guide.
94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments.
JUNE JULY
Holidays To Go
Holidays to Go offers holiday meal packages, party trays and desserts to simplify entertaining for your guests’ at-home celebrations, while increasing sales of seasonal products for your location.
You’ll find turnkey operational and marketing resources on Retail Ranger to help you launch Holidays to Go in your café for any special occasion. Offer the full range of each holiday’s menu lineup or any individual components of the program to suit guests’ tastes and your unit’s capabilities. Look for Holidays to Go on Retail Ranger at us-retailranger.sodexo.com.
Pizza is Always Popular!
Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!
Flavours Catering Taste Success
Elevate your catering program with expertly crafted, globally inspired menu offerings from Flavours. You’ll deliver excellence with a diverse range of chef-curated dishes and beloved classics. Whether it’s casual bites or sophisticated entrées, Flavours provides tailored solutions that cater to your guests’ preferences.
Flavours provides every resource you’ll need to get started. Thinking of enhancing or updating your catering services? Start with Flavours’ 9-Step Quick Start Guide, designed to seamlessly launch your catering program. When it’s time to present your new offerings, explore Flavours’ Open House support and marketing tools to create a memorable launch event. Flavours also has Limited-Time Offers, featuring seasonal menu items to keep your catering selection fresh and exciting throughout the year. You’ll find Segment-specific materials on Retail Ranger.
Additional Programs
Inspiration
Special events during the season can be celebrated with a theme menu to drive guests to the café. You’ll find recipe numbers in the Inspiration lists in each Monthly Implementation Guide on Retail Ranger. To promote each Inspiration celebration, print and display the mini-posters found under the blue Cycle 3 Marketing & Advertising button in the Seasonal Promotions tab.
Inspiration
SUMMER IS HERE
MAY 31 – JUNE 27
This summer menu lineup has never looked sunnier! Serve these favorites and treats in your café.
Strawberry Pancake Wrap 82616 824894
Roasted Summer Vegetable Bruschetta Wrap 82669 824896
County Fair Loaded Cheeseburger Fries 82653 829173
Fresh Orange, Strawberry & Pecan Salad 82656 818360
Strawberry Patch Salad 80351 838022
Cupcake Cone 84872 838073
FOURTH OF JULY
June 28 – July 4
“Oh, say can you see!” Look at how celebratory this holiday menu is for your café guests!
Old Glory Sugar Waffle with Berries 82663 824898
New England Shrimp Salad Roll 82693 829230
Southwest Patty Melt 82641 824900
Liberty Bell Cheesesteak Salad 82662 829217
S’mores Sundae 84870 834011
Grilled Kielbasa with Peppers and Onions 82648 813917
Additional Programs (cont.)
2025 LIPTON FUSIONS CASH BACK PROGRAM
Drive trial of New Lipton Fusions during the summer months Offer a promo where users can scan a QR code to text for a $3 cash back via PayPal or Venmo Increase downloads of Sodexo’s Everyday app and consumer engagement
June 1 – June 30, 2025
Campus, Healthcare, Corporate, Government
How It Works
• BUY: 2 Lipton Fusions
• SCAN/TEXT: Code on POS to text: FUSIONS to 23955
• SEND A PHOTO: Follow prompts to send a photo of you and your 2 Lipton Fusions
• GET $3 CASH BACK: Directly to your PayPal or Venmo account
Marketing Support
• Digital Elements & Ads
• Everyday App Messaging
• Geo-targeted Media
2025 GATORADE WATER SWEEPSTAKES
Objectives
• Drive purchases of New Gatorade Water 20 oz. during the summer months
• Offer a promo where users can scan a QR code to text for a chance to win a Custom Gx Squeeze Bottle
• Increase downloads of Sodexo’s Everyday app and consumer engagement
Program Timing: June 1 – August 31, 2025
Channels: Campus, Healthcare, Corporate, Government
How It Works
• BUY: Two 20 oz. Gatorade Water
• SCAN/TEXT: Code on POS to text: GWATER to 23955
• ENTER TO WIN: A custom Gatorade Gx Squeeze Bottle
Marketing Support
• Digital Elements & Ads
• Everyday App Messaging
• Geo-targeted Media
Additional Programs (cont.)
SUMMER HYDRATION
Objectives
• Drive incremental smartwater and vitaminwater Power-C Zero
• Drive Everyday App downloads & engagement
Program Timing: July 1 – July 31, 2025
Channels: Healthcare & Corporate
How It Works
• Consumers are encouraged to purchase smartwater and vitaminwater Power-C Zero for a chance to win $5K cash.
• Consumers scan QR Code on POS or click on the Everyday Mobile App Promo Tile to register
• After registration, they play a “Spin the Wheel” game to earn entries into the sweeps
• To earn additional entries, they can download the Everyday App from the App store and can share through social handles or enter UPC codes.
Marketing Support
• Sodexo Digital elements (Everyday App, Social, Email, Digital Displays, etc.)
• Merchandising: Counter Cards, Static Clings & Pillows
• Digital Media
• Operators: Don’t forget to order your smartwater rack (see QR code) to support incremental smartwater sales.
smartwater® Rack
Ordering Page
• Printed kits will arrive the week of June 16th.
REIGN STORM CONSUMER SWEEPSTAKES
Objectives
• Drive brand awareness and trial of NEW Reign Storm Tropical SKU at retail with exciting consumer sweepstakes.
• Grab consumers attention with exclusive Reign Storm sweepstakes prizes.
Program Timing: July 1 – July 31, 2025
Channels: Healthcare, Corporate, Government
How It Works
• Consumers are encouraged to purchase NEW Reign Storm Tropical.
• Scan the QR code on Point of Sale or go to the promotion website and enter to win.
• 1 Grand Prize winner – 1 Reign Storm Pickleball Set, 1 Reign Storm Pop Up Tent, 1 Reign Storm Soft Cooler, and 1 Reign Storm Skinny Shaker 20oz.
Marketing Support
• Digital merchandising & ads
• Everyday App messaging
Contacts
For more information on Promotions, please contact:
HOSPITALS
Jeffrey Every
Jeffrey.Every@sodexo.com
SENIORS
Brian McCabe
Brian.Mccabe@sodexo.com
CORPORATE
Allison Pietrucha
Allison.Pietrucha@sodexo.com
GOVERNMENT
Christina Lemin
Christina.Lemin@sodexo.com
UNIVERSITIES
Julia Pfeifer
Julia.Pfeifer@sodexo.com
MINDFUL
Lynn Browning
Lynn.Browning@sodexo.com
LOVE OF FOOD
Erica Milios
Erica.Milios@sodexo.com
SNACKING
Micheala Collins
Micheala.Collins@sodexo.com
COLD BEVERAGES
Lynn Browning
Lynn.Browning@sodexo.com
ADDITIONAL RESOURCES
Visit Retail Ranger at us-retailranger.sodexo.com.
Search Promotions & Limited Time Offers.
Boost Traffic with Promotions
Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café.
You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing Limited-Time Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions.
LYNN BROWNING
Head of Retail Excellence
Lynn.Browning@sodexo.com
ERICA MILIOS Vice President, Guest & Operator Experience
Erica.Milios@sodexo.com