Chapter 2: Public Image Guide

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VIBRANT PROMOTIONS Getting a compelling story out to audiences is key to the success of any project. For people to benefit from your efforts, they need to know about the opportunities and be moved to participate. Beyond the primary audiences, getting publicity on a state and national level can help bring more support and provide modeling for other initiatives too. Public Image Works takes a unique approach to PR that involves more than just the selling of products – instead, it includes the promotion of socially valuable ideas and action. By emphasizing a connection between marketing goals and value-based goals, you can create a comprehensive and meaningful campaign that gets the attention it deserves. The following tools can help you plan for Vibrant Promotions. We hope that they will help you tell reach your audiences effectively and move them to engage in your work.

Public Image Guide Template v.2 • p1 of 10 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com

Communications Calendar

Traditional Media & Public Relations

Grassroots Outreach

News & Social Media

Events & Unique Experiences


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