DATE ORGANIZATION Public Image Review Hello everyone, I am looking forward to meeting you all when we get together to review ORGANIZATION’S Public Image. The “Identity Evaluation & Audience Mapping” process helps clarify, refine and position the story of an organization in the best way possible for the public to understand. Having a great story will then translate into a strong and longlasting public image. To help you prepare, below is an overview of what we will review in the meeting. There is a structure, but please come prepared with your creative ideas as well. The point of the meeting is to evaluate, but also to use our time with you, the people who care the most about ORGANIZATION, to think of creative and compelling ways to tell the public all about the group and its programs. ORGANIZATION Identity Evaluation & Audience Mapping Process Identity Questions: • What is the primary goal of your organization? • What are the Core Values that determine how you operate? • What are the ways that you try to achieve your goal? • What tone do you want to use to convey your goals and methods to the public? • What makes you different from other groups doing what you do? Determining Your Audiences: • Who are your primary audiences? Can you prioritize them based on the goals identified in the Identity Questions? • Determine the Needs & Motivations of the priority Audiences – in relation to what your organization does. • Determine what the organization Needs From each Audience, including any obvious obstacles to achieving those needs. • Brainstorm possible Messages that would be appropriate and compelling for each Audience.
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