SOCIAL MEDIA PowerPoint

PUBLIC IMAGE WORKS! Combining the best of marketing principles and organizing practices to call attention to important issues and 
 to mobilize action for success

What is Social Media?!

• 2+ Way Conversations (unlimited # of participants) • Interactive & Sharable • Virtual/Technology-based

Social Media Tips • • • • • •

There is not one way to do Social Media# Connect with people – SOCIAL# Be conversational# Post unique, interesting and fun things# Connect to your Mission# You arenʼt trying to convert people to new Social Media outlets, you are trying to reach people who already use them

Prepare to Use Social Media • Review your Core Elements# • Review your Organizationʼs Priority Goals# • Include Social Media in your Communication Plan# • Match Social Media Outlets to your Primary Audiences#

Social Media Strategy!

• What are your GOALS for using Social Media?# • Whoʼs in charge of Social Media Strategy?# • What is your Voice?# • Create a Social Media Policy# • Capacity & Frequency# • Cross Promote# • Track#

STORYTELLING BASICS • Use your Identity language in Promotional efforts • Identify your main Audience and develop stories that will catch their attention first • Be direct and straightforward with language • Find “universal themes” to help develop stories • Remember: Who, What, Where, When, Why & How

NEXT STEPS • Update your “Regular Communications” Calendar# • Follow Up Webinar May 2nd @ 10am# • Session 3: PowerMapping# • May 22, 29, 30, 31#

• “Just In Time” additional consultation#