PUBLIC IMAGE PERSPECTIVE
Generating helpful feedback and new ideas with your audiences Why Do It? •
Create conversation to get a different perspective on your work. Learn something about how your audiences think, perceive of you and your programs.
•
Engage your audiences in the inner-workings behind your efforts. When your audiences understand more about what you are trying to do and WHY, they find a deeper connection to your work. When you ask them to be part of the development of ideas and action, they see your organization in a different light.
•
Inspire ambassadors! People like to be asked to participate in creative discussion and they love to be asked their opinion. When audiences get to engage at the level of Public Image, they tend to carry the story of their experience out to other people in positive ways.
•
Produce baseline knowledge to help with long term strategic planning. (Thanks MPAC!)
•
Identify or confirm effective communication/marketing channels. (Thanks Dreamcatcher!)
•
Double as an education opportunity. By asking leading questions – related to the surveyor’s agenda – you can plant seeds of information related to your organization’s efforts. (Thanks Dreamcatcher!)
•
Build relationships! There are a number of indirect benefits that go beyond the actual feedback that is collected. Do not underestimate these ripple effects…
Public Image Works Series: Generating helpful feedback and new ideas Social Impact Studios • 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com