Issuu on Google+

Public Image Works Series Presented by Social Impact Studios for grantees of Geraldine R. Dodge Foundation Spring 2012 Session 4: Social Media Agenda 10am

“Power Mapping” Review

10:30 – 11:00

Social Media Overview

11:00 – 11:30

Creating a Social Media Strategy

11:30 – 1:00

Social Media Outlets (working lunch starting at 12 noon) Examples & Personal Experience

1:00 – 1:15

Break

1:15 – 3:30

Hands On Set Up & Practice Preparation Social Media Strategy Outlet Inventory Set Up Outlets Promotion!

3:30 – 4:00

Wrap Up

Public Image Guide Template v.2 • p1 of 6 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


SOCIAL MEDIA STRATEGY & OUTLETS INVENTORY •

Social Media Characteristics o

2 Way Conversation

o

Interactive and Sharable

o

Virtual/Technology-based

Social Media Tips o

There is not one way to do Social Media. It’s more important to jump in and post stuff than it is to be so strategic that you miss opportunities to share bits of information in a timely manner.

o

Connect with people. It’s a SOCIAL medium.

o

Be conversational

o

Post unique, interesting and fun things that are relevant to your organization’s Mission, Work and Thought-Leader perspective.

Preparation: •

Review your Core Identity elements

Review your organization’s Priority Goals for the year or month or immediate needs

Ideally, your Social Media Strategy should be part of your overall Communication & Promotional Plan for the year. Be mindful of how the calendars overlap so you can make the most of your communication opportunities.

Review your Primary Audiences. These are also who you are trying to reach through Social Media. Pick Outlets that are meaningful and used by those audiences. Secondary Audiences and their preferred Outlets should be a lower priority if addressed at all.

Public Image Guide Template v.2 • p2 of 6 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


Creating a Social Media Strategy •

What are your specific goals for using Social Media? o

Do you have any quantitative goals that you are trying to achieve? Why? 

Include fundraising goals if you plan to try fundraising Outlets

Who is in charge of the Social Media Strategy? o

Who is allowed to post?

o

Who does the actual work with the different Outlets? Identify the best people for each Outlet. You can do this during the Outlet Review below.

What is your Voice? o

Social Media voice is best if it is coming from individuals and has a genuine feel to it. But, what are the overarching guidelines? Humorous, thought provoking, serious, authoritative, youthful?

Create a Social Media Policy o

What can’t you post?

o

Who should people ask if they are in doubt?

o

What is your policy for responding to comments about your organization in the world of Social Media?

o

How can people use their own personal Social Media Outlets to promote the organization? What shouldn’t they do? Brief people on their responsibilities.

Capacity & Frequency o

Plan to engage with whatever main Outlets you choose on a weekly basis

o

Which Outlets will be actively used and which ones will just be used for presence/listing? You can decide this during the Outlet Review below.

Outlet Review – See “Outlets Inventory” Worksheet o

Decide which Outlets you will use

Set Up Your Outlets o

Keep a list of access codes in a central location

o

Don’t spell out the words “User” or “Password” in e-mail or on lists Public Image Guide Template v.2 • p3 of 6 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


Promote your Outlets o

Cross-promote within Outlets. Use Apps if available

o

“Share It” links on your website & e-news (see Social Impact Studios website interior pages)

o

E-mail signature

Tracking o

Decide how often you want to look at statistics

Jump in and post some cool stuff!

Public Image Guide Template v.2 • p4 of 6 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


SOCIAL MEDIA OUTLETS INVENTORY

√/L

√ = Doing it

OUTLET

MAIN PURPOSE

PRIORITY PRACTICE

Facebook

Scrapbook, Links, Photos, Videos

Create a PAGE not a Personal Profile

Twitter

Frequent bits of information

Reciprocate by FOLLOWING others

Linked In

Professional Networking

Create a profile for the organization, not just people

YouTube

Videos

Set up a Channel

Flickr or Picassa

Photo Archives

Set up Galleries/Albums

Issuu

Self-Publishing

Tag what you publish

FourSquare

Place-Based

Claim your venue/set up

SCVNGR

Place-Based Challenge Game

Build off of existing platforms

Fundraising

Emphasize the urgency/time sensitive nature through all your comm outlets

Kickstarter

L = listing only

RESOURCES

Do you need this? Can you store photos on website galleries?

https://foursquare.com/business/merchants

Public Image Guide Template v.2 • p5 of 6 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


Groupon

Fundraising/Special sales/Marketing

Market deals that YOU would want

Pinterest

Visual scrapbook bulletin board

Post visually interesting stuff!

Tumblr or Blogger

Blog tool

Post unique content

Wikipedia

Online profile

Have a few different people create and add to the profile

Google Maps

Place-Based

Claim your location

MeetUp

Bringing likeminded people together

Follow up with people after event

Is G-Team right for you? http://www.groupon.com/g-team

Public Image Guide Template v.2 • p6 of 6 Questions? Call Social Impact Studios: 215-922-7303 ennis@socialimpactstudios.com or james@socialimpactstudios.com


Social Media Session Agenda & Materials