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Easy Does It Australia-born, L.A.-based designer Natalie Martin (below) launched her namesake clothing collection in 2011, drawing inspiration from Balinese textiles. Steadily and organically, her hand-batik-printed dresses and separates grew a devout fan base, and the brand opened its first flagship this fall (pictured left). “I really took my time,” Martin says. “It was important to create a space that reflected both my personal aesthetic and that of the brand as a whole”— meaning sun-drenched, bohoglam and, above all, easy. “The collection really is a reflection of my personal style, which is very relaxed. I like understated pieces that are multifunctional and can go from day to night,” says Martin, adding, “It’s also really important to me to have pieces that are size-inclusive and that all women can feel comfortable and attractive in.” Examples include the flowy, feminine, oft-sold-out Fiore maxi dress, spotted on Busy Philipps and Amy Adams, and the flattering Danika wrap, favored by Reese Witherspoon. The only challenge is picking a favorite. 804 N. La Cienega Blvd., L.A., 424.335.0566, nataliemartincollection.com
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11/9/18 4:15 PM