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September / October 2019 No: 168

Visit Mersin

Istanbul Design Biennial CTM 11-13 October Tayland’ın yazlığı, Samui


EDITOR’S NOTE

Opening of the 2020 season This is how tourism works. Before the end of the previous year, the marketing activities of the next year begin. September came and suitcases were packed, brochures packed in bags. Now is the time for World tourism fairs, especially in Asian countries. The target is more tourists and more tourism income. In this issue, we are introducing Mersin, which will be the new tourism city and holiday destination from Turkey. On the one hand, along with its historical and commercial characteristics and with the long Mediterranean coast, Mersin will be an important tourism destination in the near future. For our Turkish readers, the destination of this issue is Thailand’s holiday island – Samui. Samui has increasingly become a world-famous tourist island. You will enjoy reading the article. Wish you nice autumn. Suat Töre

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Contents

6 Turkey News 14 Inbrief 18 World News 26 Cover Story: Mersin 36 Destinasyon: Samui 40 Bülten 50 Kısa Kısa

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36 18

4  New Focus | September / October 2019


Turkey news 21.1 million visited Turkey in the First Half of 2019 Turkey welcomed a growing number of international travelers in the first half of 2019, according to the latest statistics announced by Turkish Statistical Institute (TurkStat). According to the arrivals data, the number of arriving visitors in Turkey in second quarter of 2019 has reached 21,151,530 with 11.81% increase compared to the same quarter of the previous year. The number of arriving citizens residing abroad has reached 3,075,024 with 4.27% increase compared to the same quarter of the previous year. In June 2019, the number of foreign visitors arrived is 5,318,984 which increased by 18.05% compared to the previous year. Of the 5,318,984 foreign visitors arrived in June, 60,198 (1.13%) are excursionists. In June 2019, top 5 provinces foreign visitors entered Turkey are: 1-Antalya %41.44 (2,204,220) 2-İstanbul %25.59 (1,361,302) 3-Muğla %10.04 (533,909) 4-Edirne %7.88 (418,902) 5-Artvin %3.59 (190,859) In the January-June 2019 period the number of foreign visitors arrived increased by 13.2% compared to the previous year. A total of 18,076,506 tourists visited Turkey. Of the 18,076,506 foreign visitors arrived in JanuaryJune 2019 period, 181,814 (1.01%) are excursionists. In January-June 201, top 5 provinces foreign visitors entered Turkey are: 1-İstanbul %37.49 (6 777 208) 2-Antalya %29.56 (5 344 008) 3-Edirne %10.03 (1 813 866) 4-Muğla %6.08 (1 099 163) 5-Artvin %5.20 (940 512) In the June 2019, the top tourism markets for Turkey are Russia with 19.47% (1,035,745), Germany with 11.06% (588,508) United Kingdom (UK) with 6.76% (359,462) share of the total visitors. United Kingdom (UK) is followed by Bulgaria and Ukraine. 6  New Focus | September / October 2019


Turkey news Istanbul Design Biennial Unveils The Curator of its 5th Edition Organised by the Istanbul Foundation for Culture and Arts (İKSV), the 5th Istanbul Design Biennial will take place on 26 September – 8 November 2020. The biennial will be curated by architect and curator Mariana Pestana. Pestana, who works between Porto and London, is one of the co-founders of The Decorators, an interdisciplinary practice that makes collaborative public realm interventions and cultural programmes. Her personal interest lies in critical social practice and the role of fiction in reimagining futures for an age marked by technological progress and an ecological crisis. Having previously worked as a curator at the Department of Architecture, Design and Digital at the Victoria and Albert Museum (V&A), Pestana recently co-curated the exhibitions titled The Future Starts Here at the V&A (2018) and ArkDes – Swedish Centre for Architecture and Design (2019), Eco Visionaries: Art and Architecture After the Anthropocene at MAAT (2018), Eco Visionaries: Towards an Interspecies Future at Matadero (2019), and a third iteration of the latter, which will open at The Royal Academy in November 2019. She was also the curator of The Real and Other Fictions, which was exhibited in 2013 under Close, Closer, the third edition of the Lisbon Architecture Triennale, and This Time Tomorrow, the V&A display at the World Economic Forum 2016 in Davos. At the moment she is curating Fiction Practice, the Young Curators Lab for the Porto Design Biennale 2019. Pestana’s academic career has led her to teach at institutions such as Central Saint Martins, Chelsea College of Arts, and Royal College of Arts. She holds a PhD in Architecture from the Bartlett School of Architecture. The 5th Istanbul Design Biennial Advisory Board members are Jan Boelen, curator of the 4th Istanbul Design Biennial and newly appointed rector of the Karlsruhe University of Arts and Design; Carlos Mínguez Carrasco, senior curator at ArkDes – Swedish Centre for Architecture and Design; Selva Gürdoğan, partner at SUPERPOOL – International Multidisciplinary Design Studio; Catherine Ince, curator of the V&A East project; and Amelie Klein, independent curator and writer.

8  New Focus | September / October 2019


Turkish travelers now pay more tax when traveling abroad As the Turkey’s central government budget balance posted a deficit of some 66.5 billion Turkish liras ($11.9 billion) in the January-May period this year, the Justice and Development Party (AKP) submitted a bill which is later accepted. According to the new omnibus bill, Turkish citizens now pay more tax when leaving the country. The tax amount is increased from 15 Turkish liras to 50 Turkish liras. A 230 percent price hike to departure tax for Turkish nationals travelling abroad will affect the number of Turkish travelers traveling abroad. Istanbul hosted the 2019 UEFA Super Cup Istanbul hosted the first all-English UEFA Super Cup. UEFA Champions League holders Liverpool and UEFA Europa League winners Chelsea played for the 2019 title. Liverpool captured the 2019 UEFA Super Cup on August 14 at Istanbul’s Vodafone Park Stadium after beating Chelsea 5-4 on penalties. Chelsea’s young forward Tammy Abraham missed the final penalty and Liverpool won on penalties 5-4, lifting the 2019 UEFA Super Cup. French referee Stephanie Frappart officiated the game and became the first female referee ever to take charge of the major men’s European match at the UEFA Super Cup clash. After the game, Liverpool wrote ‘’We love Istanbul’’ on Twitter, as the Reds won their second European Cup in Istanbul with this victory. In the May 25, 2005 Champions League final, Liverpool faced Serie A giants Milan to win the top-tier European trophy in Istanbul at Ataturk Olympic Stadium. Istanbul also hosted the 2009 UEFA Cup final between Ukraine’s Shakhtar Donetsk and German club Werder Bremen, with Donetsk capturing the cup in a 2-1 match. In addition, the 2020 UEFA Champions League final will be played in Istanbul at Ataturk Olympic Stadium on May 30.

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Turkey news Turkish Airlines launches Istanbul - Mexico City - Cancun flights Turkish Airlines, flying to more countries than any other airline, expands its flight network with a new route from Istanbul to Mexico City, the second biggest city of Latin America and capital of Mexico along with Cancún, one of the favorite holiday centers of Central America. The flights to Mexico City and Cancún, the 18th and 19th destinations of Turkish Airlines in the Americas, will be operated three days a week on Istanbul-Mexico City-Cancún route starting from August 21, 2019. With these flights, Turkish Airlines adds Mexico, the biggest country of Central America, to its flight network, thus offering a connectivity opportunity to a greater area from Istanbul Airport. Turkish Airlines Chairman of the Board and the Executive Committee M. İlker Aycı, said; “We continue to expand the borders of our flight network within the framework of our growth strategy. Following Bali, we are happy to be able to connect these two important cities of the Americas to 125 countries around the world. From this day forth, our guests traveling to Mexico City and Cancún will be able to fly with the comfort of Turkish Airlines. We believe our new flights will strengthen the ties between Turkey and Mexico in every way.” Once homeland of Mayans and Aztecs, Mexico City carries the signs of the first civilizations of Americas dating back as far as 2000s BC. It is also a city of commerce as one of the important trade centers of the Americas. Featuring over 150 museums, second only to Paris in terms of their sheer number, Mexico City’s cultural heritage draws tourists from all over the globe. The ancient city of Teotihuacan and its pyramids are the other touristic options to discover near Mexico City. The city manages to meet all expectations with its colonial architecture, tasty Mexican cuisine, beautiful squares, and numerous fun activities. With fishing and agriculture as the main sources of income during the Mayan period, the city of Cancún boasted numerous important developments in astrology, physics, and math and it is now one of the most important tourism centers of Central America. Contributing significantly to the economy of Mexico with its tourism income, the city hosts approximately 4 million tourists every year with its over 150 hotels. 10  New Focus | September / October 2019


Emiratis Boost Tourist Traffic into Turkey The popularity of Turkish cities in the Middle East continues to rise. Turkish Cultural and Tourism Office in Dubai announced that UAE nationals continue to travel to Turkish cities in rising numbers. According to the latest data, 13,296 Emiratis have visited multiple destinations across Turkey within the first four months of the year. 4,466 UAE nationals traveled to Turkey during the month of April, representing a 34.27% increase when compared April last year. On the heels of this growth, several nonstop flights from have been launched from Sharjah International Airport to Turkish cities, with Air Arabia flying into Antalya and Trabzon, and Turkish Airlines flying between the emirate and Istanbul. Meanwhile, a total of 110 flights now depart from the UAE’s airports for several destinations across Turkey each week. “We are delighted to see Turkey climb to one of the most popular tourist destinations for Emiratis as well as other Gulf nationals. Visitors from neighboring nations have always played a significant role in driving economic growth within Turkey by boosting its tourism sector,” commented Salih Ozer, Attaché of Culture and Information, Turkey to the UAE. Over 8,735,200 tourists from around the world flew into Turkey in April, representing a 24% increase in comparison to April last year. The largest influx of tourists into Turkey in the first four months of 2019 has been from Germany at just over 803,480 visitors, followed by Bulgaria and Russia. Turkey’s Mediterranean province of Antalya also recently broke its record for the number of tourists arriving by air on a single day — 85,205 visitors flew into the city on June 8, 2019. Inbound tourist traffic per month also rose by 17% in June with 570,422 visitors to the city. So far, 3,870,211 tourists have visited Antalya this year with an 18% increase when compared to the same period last year. The attaché added, “Turkey has a lot to offer tourists, from an adventurous holiday at the shores of the Black Sea to a relaxing vacation on Mediterranean beaches, from historic sites to iconic attractions, to plenty of exclusive shopping. The country’s proximity coupled with relaxed visa formalities makes it the perfect destination for our Arab neighbors. The outlook for the tourism sector is indeed quite positive, and we are hoping to hit record-breaking highs throughout the year.” www.smpublication.com 11


Turkey news Bangkok Airways and Turkish Airlines announce a new codeshare partnership Bangkok Airways Public Company Limited (PG) and Turkish Airlines (TK) announced a new codeshare partnership, which will provide their passengers with convenient travel connections from Turkey to destinations in Thailand and other cities in Southeast Asia, commenced on 1stAugust, 2019. Under this agreement, codeshare flights operated by Bangkok Airways currently covers 16 roundtrip routes on both domestic and international; BangkokChiang Mai, Bangkok-Chiang Rai, BangkokLampang, Bangkok-Sukhothai, Bangkok-Trat, Bangkok-Samui, Bangkok-Phuket, BangkokKrabi, Samui-Phuket, Bangkok-Danang, Bangkok-Phu Quoc, Bangkok-Yangon, Bangkok-Mandalay, Bangkok-Nay Pyi Taw, Bangkok-Vientiane and Bangkok – Luang Prabang. In addition, there are 2 more roundtrip routes that are subject to obtaining government approval which are Bangkok-Phnom Penh and Bangkok-Siem Reap. Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways said “Bangkok Airways is very pleased to work with Turkish Airlines, a leading international airline as the codeshare partner to strengthen our respective route networks. This will offer business and leisure travelers enhanced connectivity and seamless access while traveling in Thailand and our neighboring countries. Moreover, Turkish Airlines’ passengers traveling on Bangkok Airways will enjoy the boutique airline’s services such as lounge access and in-flight meal.” Mr. Bilal Eksi, Turkish Airlines General Manager said “Turkish Airlines is pleased to strengthen the long lasting commercial cooperation with Bangkok Airways by expanding it with a codeshare agreement. As one of the important gateways to Asia Pacific in the region, our passengers will benefit and enjoy greater convenience when connecting to popular Thailand domestic destinations as well as other neighboring exciting travel destinations via Bangkok.” WTTC: Turkey’s Travel & Tourism sector witnesses’ significant growth Major research conducted by World Travel & Tourism Council (WTTC), the global body which represents the private sector of Travel & Tourism, has revealed Travel & Tourism was the fastest growing sector in Turkey last year 12  New Focus | September / October 2019


at 15%, contributing $96bn to the nation’s economy. The ‘Benchmarking’ study from WTTC, compares the industry’s economic impact to eight other key sectors (Agriculture, Mining, Health, Automotive Manufacturing, Retail, Financial Services, Banking, and Construction), across 26 countries and 10 world regions. The report, sponsored by American Express, reveals that in Turkey, of the sectors studied and driven by improvements in safety following a difficult period, Travel & Tourism is the second largest sector in terms of GDP contribution (12.1%), ahead of Agriculture (10.2%) and Financial Services (7.8%), just behind Construction (19.6%). Travel & Tourism’s contribution to employment during 2018 was 7.7%, ahead of both Financial Services and Banking at 3.3% and 2.0% respectively. Gloria Guevara, President & CEO, WTTC said: “After a difficult period, Turkey is firmly back on the map and is once again attracting millions of international visitors to its shores each year. Travel & Tourism is an incredibly important sector in Turkey, not only for its contribution to GDP but also to employment.” SunExpress launches direct flights to Cologne and Düsseldorf from Ordu-Giresun SunExpress, the joint venture between Lufthansa and Turkish Airlines, continues to increase its flights between Turkey and Europe during the 2019 summer season. SunExpress is connecting a total of 12 Anatolian cities with direct scheduled flights to Europe’s 16 cities, with capacity growth of 30 per cent this summer compared to the previous year. As of June, SunExpress, the first and only airline to fly the most with direct and scheduled flights between Anatolia and European cities, has started operating direct flights to Cologne and Düsseldorf from Ordu Giresun Airport. SunExpress operating direct scheduled flights from 12 Anatolian cities including Kutahya, Malatya, Adana, Ankara, Gaziantep, Elazığ, Konya, Kayseri, Ordu-Giresun, Samsun, Trabzon and Diyarbakir to 16 cities in Europe has launched new flights during the summer season which are: Ankara - Berlin, Malatya - Düsseldorf, Kütahya/Zafer - Düsseldorf, Samsun www.smpublication.com 13


Turkey news - Cologne, Diyarbakir - Stuttgart, Elazığ - Stuttgart, Konya - Stuttgart and Konya - Oslo.

Esentepe features 104 stylish guest rooms including three suites featuring elegant décor. It offers complimentary Wi-Fi, a modern Serving with the largest fleet in its health club including an indoor pool, history with 84 aircraft this year, Turkish bath and spa facilities as well SunExpress continues to explore new opportunities and collaborate as six state-of-the-art meeting rooms. Guests can dine at the all-day-dining with innovative solutions to make passengers’ journeys more enjoyable restaurant, Zeytinyali, which serves from beginning to end. SunExpress, international and local delicacies and which was the first airline to offer its offers a business-lunch concept to enjoy a delightful break during the passengers the option of booking flights by voice command, has also work week. recently begun offering passengers In Brief on selected flights the opportunity Atakan Turhan has been appointed to order meals from famous as general manager for St. Petersburg restaurants in their cities. In summer, Park Inn by Radisson Pribaltiyskaya SunExpress also offers Virtual Reality Hotel & Congress Center. İstanbul JW Marriott appoints Sevtap Entertainment via VR headsets on Polat as hotel manager. several flights from Antalya. DoubleTree by Hilton Istanbul Esentepe Opens Hilton announced the opening of Doubletree by Hilton Istanbul Esentepe. The 104-room hotel, located in Esentepe, Sisli is the latest addition to the growing DoubleTree by Hilton portfolio. The hotel, formerly known as Biz Cevahir Hotel Istanbul, has converted to a DoubleTree by Hilton following the signing of a management agreement between Hilton and Biz Cevahir Insaat Turizm ve Saglik Yatirimlari Joint Stock Company. Doubletree by Hilton Istanbul 14  New Focus | September / October 2019

Oğuz Eruygun named GM of Renaissance Izmir hotel’. Bahri Kesici is the new director general of Turkish civil aviation. Serkan Yalçınkaya named GM of Hilton Istanbul Bakırköy’. Hüseyin Keskin is the new general directorate of State Airports Authority. Grand Haliç Hotel appoints Elif Taner Aytaç as hotel manager. Orhun İnkaya has been appointed as general manager for Cevahir Hotel İstanbul Asia. Emin Öztürk named GM of İstanbul Cher Hotel.


turkey news DoubleTree by Hilton Istanbul Esentepe is ideally located minutes from İstanbul city center, near the Gayrettepe metro station, granting easy access to attractions across the city. It is also close to a wealth of shopping malls, restaurants and entertainment options, including two major football stadiums. The hotel is an ideal base for exploring Istanbul attractions like Taksim Square, Zorlu Performing Arts Center, Cevahir Shopping Mall, Grand Bazaar and Bosphorus Shores. Inan Doğan, General Manager of Doubletree by Hilton Istanbul Esentepe, said, “We are delighted to bring DoubleTree by Hilton’s renowned hospitality to the center of Istanbul‘s vibrant business and shopping district, Sisli. Guests will be welcomed with our signature, warm DoubleTree Cookie, exemplary facilities and caring service.” Turkish Airlines inaugurates direct flights to Bali Turkey’s national carrier, Turkish Airlines inaugurated its direct flights between its home base Istanbul and world-renowned tourist destination, Bali (Indonesia) on July 17, 2019. Having operated with the airlines’ first Boeing 787-9 Dreamliner aircraft, which joined to its ever-expanding fleet a few weeks ago, TK 066 coded first flight conducted with 84 percent load factor and carried 250 passengers. Commenting on newly commenced IstanbulBali flights, Turkish Airlines Senior Vice President Sales (2nd Region), Kerem Sarp said, “While our new generation aircrafts continuing to join our fleet, we feel highly encouraged to launch new direct flights to farther destinations in the world. By inaugurating direct flights to Bali, our second destination in Indonesia, we keep strengthening our mission to reach all corners of the world.” Bali, Indonesia’s most popular holiday island, is flooded by tourists and explorers from all around the world every year. Welcoming its guests with its exotic nature, the city offers cultural richness with its historical temples and palaces. Volcanoes and tropical forests in the inner parts of the city are the source of unforgettable memories for travelers traveling to the city. The center of the island increases its charm with its cultural and exotic beauties as well as its beaches. 16  New Focus | September / October 2019


WORLD news Marriott International Launches All-Inclusive Platform Marriott International is launching an all-inclusive platform to serve this increasingly popular vacation segment. The company has also signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million. The resorts are expected to open between 2022 and 2025. Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio. The new platform will provide the company’s 133 million Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept. Marriott International’s newly signed management contracts are expected to deliver five all-inclusive properties in the Caribbean and Latin America that, combined, would offer more than 2,000 rooms. The planned resorts include: – Punta Cana, Dominican Republic :650-room Autograph Collection resort (2022 anticipated opening) – NIA, Riviera Nayarit, Mexico: 240-room The Ritz-Carlton resort (2023 anticipated opening), 400-room Westin Hotels resort (2023 anticipated opening), 300-room Autograph Collection resort (2025 anticipated opening), 500-room Marriott Hotels resort (2025 anticipated opening) Thai Hospitality Company to Open Two More Hotels in Doha, Qatar Thailand’s leading hospitality group, Centara Hotels & Resorts and Al Bandary signed a hotel management agreement for two new hotels owned by Al Bandary Hotel Management LLC. The agreement represents the third and fourth Doha properties Centara will manage on behalf of Al Bandary, which also owns Centara West Bay Residences & Suites Doha, an upper upscale property that opened earlier this year and recently earned a 5-star official classification from the Qatar National Tourism Council (QNTC); and the previously signed Centara Grand Hotel Doha scheduled for opening in 2020.

18  New Focus | September / October 2019


The B Premiere Hotel, a member of the Centara Boutique Collection, is a new 85-key boutique property located on Al Rawabi Street, within ten minutes’ drive from many of the city’s popular attractions, shopping malls and event venues, and 20 minutes by car from Hamad International Airport. The hotel is expected to open by the end of 2019. The 167-key Centara Al Bustan Hotel Doha is currently under construction and is expected to open in the second quarter of 2021. These newest additions to the company’s portfolio of properties take Centara’s count of hotels in Doha to four, with a luxurious hotel also owned by Al Bandary Hotel Management LLC under the Centara Grand brand set to open in the first half of 2020. No Fee to Be A Nominee at the International Hospitality Awards The international competition for hotels from Central and Eastern Europe has started its search of uniqueness and exclusive service allaround world of hospitality by launching a new registration period for the 9th edition of the project – International Hospitality Awards 2019. The Award carries out the noble mission - recognizing the best hotels according to their performance results. Meanwhile, a variety of nominations provides hotels with a possibility to be privileged to hold the title of the best representative in a category, which ideally reflects the properties’ concept over the following year. In comparison to other world-known competitions of the similar concept, hotels’ are guaranteed not to be charged for their participation at International Hospitality Awards. The nominees are proportionally assessed on the basis of the professional opinion of the Jury Members (50%) and consumers’ rating in the international online Booking systems: Booking.com (25%) and TrustYou. com (25%). Thus, not only the opinion of the Jury Members will influence results but also the guests` impression. Take your chance to show the entire world your property is a particular one! Registration closes on October 30th. Awarding Gala Ceremony will take place on March 1th 2020 at InterContinental Kiev, Ukraine Register your hotel now - https://hospitalityawards.international/ www.smpublication.com 19


WORLD news British Airways’ pilots to strike in September The British Airline Pilots Association (BALPA) has given notice to British Airways that it will call on its members to strike on 9th, 10th, and 27th September 2019. “We are extremely sorry that after many months of negotiations, based on a very fair offer, BALPA has decided on this reckless course of action,” said British Airways in a statement. BA is now making changes to its schedule. “We will do everything we can to get as many people away on their journeys as possible. However, it is likely that many of our customers will not be able to travel and we will be offering refunds and re-bookings for passengers booked on canceled flights.” Flights on BA CityFlyer, SUN-AIR and Comair are not affected. A day of strike action will cost BA around £40m. Three days will cost in the region of £120m. The gap between BA’s position and BALPA’s position is about £5m. Our proposal remains on the table should BA wish to reach an agreement prior to strike action. Bangkok Airways opens new Passenger Lounges in Phuket Bangkok Airways has introduced its new passenger lounges at Phuket International Airport, offering comfort and convenience for Bangkok Airways’s passengers while waiting for their flights. The new lounges are located near gate 4 on the 2nd floor of Domestic Departure Terminal.

passengers.

The brand new lounges have a total of 134sqm in size which the Boutique Lounge (for economy class passengers) can accommodate up to 40 persons while the Blue Ribbon Club Lounge (for business class passengers and FlyerBonus Premier Members) can accommodate up to 20

Passengers of Bangkok Airways can now enjoy these brand new lounges where they can treat themselves to a multitude of complimentary snacks and various choices of hot or cold drinks, magazines, newspaper, and free Wi-fi Internet access. Opening hours of the lounges are from 4.30am-10pm every day. 20  New Focus | September / October 2019


World news United’s MileagePlus award miles never expire United Airlines announced that effective immediately, MileagePlus award miles never expire, giving members a lifetime to use miles on flights, experiences, hotels and more. “We want to demonstrate to our members that we are committing to them for the long-haul and giving customers a lifetime to use miles is an exceptionally meaningful benefit,” said Luc Bondar, vice president of loyalty and president of MileagePlus at United. “Our MileagePlus program provides customers more ways to earn and use miles than any other U.S. airline. More customers used miles to book award trips in 2018 than in any year before, and we expect with today’s announcement that even more will use miles to travel the world in the years to come.” United continues to enhance its awardwinning MileagePlus program, making it more beneficial for customers. Highlights include: Recently announced partnership with CLEAR that includes free or discounted CLEAR membership pricing for U.S.-based MileagePlus members. Award travel to more destinations than any other U.S. airline with service to more than 1,300 destinations through United and Star Alliance partners, and ability to book award travel on United and all Star Alliance partners through the United mobile app. Everyday opportunities to use miles starting as low as 1,000 miles for eGift cards when purchasing through MileagePlusX. Global Air Passenger Traffic moderated in in the first half of 2019 Airports Council International (ACI) World announced that global passenger traffic moderated in the first half of 2019. The global passenger market grew by +3.9%, year-over-year, up from +3.1% in May. Year-to-date growth reached +3.6%, almost one percentage point below its 12-month rolling average. The freight industry has not fared as well. After falling -2.8% in May, the global freight market fell again, by -5.1% in June. Total freight volumes declined -3.2% for the first half of the year. The international passenger market was the main driver in the overall passenger industry’s regained momentum in June. The international segment posted a +5.7% year-over-year growth rate, two percentage points above May’s results. The mid-year growth for international passenger 22  New Focus | September / October 2019


traffic stood at +4.9% year-to-date, close to twice the gains posted by the domestic market during the same period (+2.5%). The latter gained +2.3% in June, slightly below its +2.4% gain in May. Of the major regional markets, Europe had the highest growth rate in June, with +4.7% on a year-over-year basis. The region’s growth rate stood at +4.3% for the first half of the year, having just sped ahead of North America. The international segment drove most of its total passenger growth, at +5.4% year-to-date, versus +1.4% for the domestic market. After performing similarly to Europe until the month of May, North America stood at +3.9% by the end of the second quarter. The region’s total passenger traffic grew +2.9% on a year-over-year basis in June. Unlike AsiaPacific and Europe, North America’s domestic market remained relatively strong during the first half of the year, gaining +3.7% year-to-date, versus +4.8% for the international segment. Asia-Pacific remained the lowest performer of the major regional markets in June, gaining +2.1%. The region ended the first half of the year with +1.9% growth on a year-to-date basis. With rising tensions between Japan and South Korea, and the continuing trade spat between China and the United States, 2019 may result in a loss for Asia-Pacific’s major economies. Bangkok and Chiang Mai are facing over tourism issues The quarterly Thailand Tourism Confidence Index of 600 tourism operators was steady at 100 in the second quarter of 2019 and stood at 100 as predicted in the previous quarter. The projection of the Thailand Tourism Confidence Index for the third quarter of 2019 is also set at 100. The survey is a collaboration between the Tourism Authority of Thailand (TAT), Tourism Council of Thailand (TCT) and Chulalongkorn University’s Faculty of Economics and divided into six parts. These include an overview of Thai tourism, confidence index of tourism operators, testimonials from domestic and international tourists, tourism situation during key festivals, international tourist arrival projections, and recommendations for future action. The index ratings have a range of between 0 to 200: over 100 means better than the normal situation; 100 means normal; and below 100 means worse than normal. The second quarter index survey was carried out in May 2019 using a database of over 600 tourism operators as well as government officials from related agencies. It also interviewed 350 international and 350 domestic tourists, respectively. www.smpublication.com 23


world news The findings in the second quarter of 2019 highlighted both the micro and macro factors affecting Thailand’s tourism industry: the slowdown of the world economy as well as Thailand’s economic stagnation; the Thai government’s stimulus and tax reduction scheme; extension on the visa-arrival fee waiver for citizens of 20 nations for another six months until October 2019, and the strength of the Thai Baht to a weakening US dollar combined with rising inflation. Both tourism operators and tourists agreed that Bangkok and Chiang Mai are facing over tourism issues that are impacting the destinations, whilst they pointed to Phuket as a destination that can still handle more tourists. The Index forecasts that Thailand will welcome 9.7 million international tourists (up 7.06% year-on-year) in the third quarter of 2019. It projects that total arrivals will reach 40.06 million international tourists for all of 2019, up 4.65% over 2018. Cheapest and Most Expensive Airport Transfers in Europe There is a lot to consider when planning your perfect city getaway but what remains vital to the smooth running of a holiday is the airport transfer. Traveling to your hotel in an unknown city can be daunting, not to mention expensive. Here are the average price to travel from the city center to the main airport (or vice versa) for 14 European capital cities. Lisbon, Portugal –is the cheapest city that travelers pay a mere €5.79 for a 5.4km journey from the city’s airport to the center. In second place is Ankara - Turkey’s capital will set you back only €13.64 for a 26.5km journey. Madrid (€18.56), Berlin (€20.10), Prague (€21.31), Vienna (€23.75) and Athens (€26.45). At a whopping €52.07 (20.8km journey), Amsterdam tops the table as the most expensive capital city to reach, from Amsterdam Airport Schiphol. The next most expensive city is, London at €50.60 for 25.6km – dropping you off at London Heathrow. In third place is Stockholm. The city’s low fares of €1.13 are unfortunately canceled out by the distance required to reach its airport, Stockholm Arlanda Airport (40.3km) – as such, the overall total becomes €49.76. 24  New Focus | September / October 2019


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26  New Focus | September / October 2019


Visit Mersin

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cover story

M

ersin is an important harbour city at East Mediterranean shore, provides every possible activity to travellers with streets overshadowed by palms, park, modern hotels, ruins near the city, numberless beaches. Furthermore, city is remembered in history with the name of Saint Paul (he is from Tarsus) and with areas between Alanya and Mersin that was given from Mark Antonius as a marriage gift to Cleopatra.

Nearly 108 kms lengths of Mersin shores are natural beaches. These beaches preferred due to their thin sands and cleanness, and their suitability for underwater hunting. Some of them are; Kulakkoy, Tasucu, Susanoglu, Kurucay, Lamas, Yemiskumu, Kiz Kalesi, Cesmeli, Oren, Balikova, Iskele, Yenikas, Ovacik, Buyuk Ecelive and Anamur Beaches. For whom fond 28  New Focus | September / October 2019


of history and archaeology there is Viransehir (Pomeipolis) which city was settled on area date back Neolithic Age, and city is a roman city settled at Rome Period. City was Papacy in Christianity Period, then destroyed by an earthquake at year of 525. Necropolis (graveyard), theatre, public baths, water canals, temple ruins are existing. Eski (old) Mosque is an important building remains of Ottoman Period. It was restored at different times. Rome Public Bath is attractive for visitors with its interesting mosaics.

History The oldest written history of this region is together with the histories of Luvi, Kizzuwatna, Hititie, Assyria and Babil Kingdoms. Then Hititie, Urartu, Assyria, Babil, Lydia ,Persians, Seleukoses and Romes dominated the region. From 7th century until the conquer of Ottomans Arabians, Abbasi, Tuluogullari, Seljuks, Mogols, the Crusaders, Memluks, Ramazanogullari and Karamanogullari conquered the region and by the 16 th century Ottomans added this land to their lands. www.smpublication.com 29


cover story

Geography Mersin is in middle Mediterranean region. It is on the plateaus which starts from Bolkar Mountains of Tauruses, from the 1500 metres. There are a lot of plateaus where people spend their summers to escape hot weather. Some of them are; Gozne, Findikkapani ,Mihrican, Ayvagedigi, Sogucak and Kizilbag. The northern of the province is surrounded by by middle Tauruses. Bolkar Mountain, Elma Mountain, Big Egri Mountain, Kizil Mountain are the high hills of the mountains. The Mediterranean Sea draws a curve at the Mersin coasts and forms Mersin Gulf. Tasucu and Anamur Gulves are other important ones. There is typical Mediterranean temperature climate in Mersin and its around. It is hot and very moist in summer and cool and rainy in winters.

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Museums

Silifke Ataturk’s House | Mersin Ataturk’s House Museum

Silifke Museum

Tarsus Museum

Kelenderis and Nagidos

Anamur Museum | Mersin Archeology Museum www.smpublication.com 31


cover story Churches The region hosted various civilizations for long years. There was Byzantium and Rome culture dominant that these cultures affected Christian world and Europe very much. There are two important centers for faith tourism; first one is the house of St. Paul in Tarsus and its well which are declared as Hajj Area by Vatican. Other one is Saint Aya Tekla which was also a Hajj area during the early Christianity period, in Basucu in Silifke. It is holy both for Muslims and Christians.

Tarsus Ashab-i Kahf Cave is also in the borders of the district. Yacht Ports A yacht port project which is suits international standards for the aim of moving yacht tourism to western Mediterranean. The construction of Mersin Main Yacht harbour which has capacity of 500 yachts, still goes on. The yacht base which activities around Mersin Camlibel region, has capacity of 300-500 yachts, there is drinking water, electricity, clean and safety services for yachts. There are blue tour and moonlight tours held at Mersin Yacht Basen. Nature Areas Yalan Dunya Cave The cave is located on the Anamur-Silifke road, after Aydincik, in Sele quarter which is 13kms away. The cave is partly vertical, partly

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horizontal. There are beautiful stalagmites and columns inside the cave. Beside plentiful cave pearls are seen inside the cave. Ceramic pieces which were scattered, were found at the entrance of the cave. The cave which is formed at karstic limestones, has two entrances .The distance between the entrances is 100metres.One of the entrance is on a cover which is shaped as a vault and its opening is like a window. The entering inside the cave is provided by a special staircase. Descanting is directly on a 30metres thick ebuli, the slope of the ebuli is about 40 degrees. The large hall, here, is 92metres long and 67metres wide. after a 10metres ascending it is reached at a small hall. this hall reaches to the bottom of the well which is 30metres deep. Cennet Obruk Cave The cave is located at the 63 km. southwest Icel, 22 km away from the district Silifke. It is reached to Narlikuyu Bay by the 1800metres long asphalted road which is on the Icel-Silifke coastal roadway. Obruk which is formed by various geological movements and corrosion of underground waters, is the most attractive natural formation of Icel. the cave is formed by the collapsing of the ceiling because of the erosion of an underground stream which is located in the limestones and belongs to Miosen period. The Cennet concave declines as well and ends as a cave at the bottom. The lake which is formed while the water level is high, is dry in summer. It is descended to the Cennet and Cehennem concaves by a footpath with staircase which date back Rome period. There are church ruins at the western point. www.smpublication.com 33


cover story Cehennem Obruk Cave It is at the 63 km. southwestern of Icel, 22kms away from district Silifke. The cave is located at the 75metres eastern of Cennet concave. It is formed by the collapsing of the ceiling because of the erosion which is occured by an underground stream. The stream was inside the limestones of Miosen period. The cave is elliptical. The rubbles which were heaped because of the collaption of the ceiling, go down from west to east by a slope of 30 degrees Narlikuyu Cave It is reached to the cave by an asphalted road on the Silifke-Icel Road. The cave is developed inside the Miosen limestones. It is located at the 300metres western of cennet Cave and its entrance has 160metres altitude. There are large halls inside the cave. There are plentiful stalagmites, stalactites and columns at these halls. There are auto park and guard cabins outside the cave. The cave opened to the public in 1987. Thermal Springs There are plentiful healing water springs. Some of them are; Mersin-Guneysu, Guneyyolu, Tarsus Akcakoca, Tarsus Kesbuku Springs, Silifke Saparca Spring, Mut - Hocanti Thermal Spring

What to Eat It is possible to eat marine products, meat meals and special kebabs. Fish grills, tantuni, cezerye, kus gozu, telatur, eya dolma, sirdan, bandirma, yuzuk soup, ovelemez are local meals. What to Buy There are a lot of shopping centres. It is possible to buy gifts which reflect the local peculiarities of the region or sweets. Beside there are handicafts such as carpets, pileless carpets and colorful hand-painted kerchieves. Tourism Information: Tel: (+90-324) 714 11 51 - 714 53 28 34  New Focus | September / October 2019


destinasyon

Tayland’ın yazlığı, Samui Bu yıl TTM öncesi 20 yıl kadar önce gördüğümüz ve gelişimini merak ettiğimiz Tayland’ın güneyindeki Koh Samui’ye (Samui adası) tekrar bir keşfe çıktık. Güney doğu Asya ülkeleri gibi Tayland’ın da HaziranEkim dönemi yağmurlu ve düşük sezonu olarak bilinir. Hava sıcaklığı hep yüksek olsa da yoğun yağmurlar ile talep gören bir sezon değildir. Samui her geçen yıl yeni turistik yatırımları ile Tayland’ın tatil turizminde en önemli adası ve destinsyonu olmuştur. Samui’ye ulasım Bangkok’dan havayolu ile ya da adaya en yakın anakara şehri Suat Thani’den feribotlar ile mümkün. Bangkok – Suat Thani yine uçak ya da kara yolculuğu ile gerçekleşebiliyor. Bangkok’dan en rahat yol olan uçak yolculuğu için Samui Havaalanının Bangkok Havayolları tarafından işletildiğini bu yüzden butik havayolu 36  New Focus | September / October 2019


olan Bangkok Havayolları dışında başka bir havayolu bulmanın çok zor olduğunu belirtelim. Bir saat kadar süren bu yolculuk sonrası havaalanından otelinize ya otel shuttle’i ya da taksiler ile ulaşmak mümkün. 247 km² büyüklüğündeki Samui Adasında yaklaşık 50 bin kişi yaşıyor. Adanın çevresini bazi turistik yerleri de dahil olmak üzere 1 gün içinde dolaşabilirsiniz. Son 20 yılda tüm uluslararası otel zincileri olmak üzere, Tayland’ın büyük otel grupları ve çok sayıda butik resort otel yatırımları Samui kumsallarında yerini almış. Wat adındaki tarihi dini anıt ve okullar hemen hemen tüm Tayland’da olduğu gibi restore edilerek ziyaret edilebilen turistik mekanlara dönüşmüş. Biz de 4 günlük bir fam trip organize ederek adanın en popüler bolgesi Lamai’deki Beach Republic adlı bir butik resort’da konakladık. Bir tam günümüz adanın tüm çevresini dolaşarak önemli gezilecek yerleri keşfetmek üzere programlanmıştı. Düzgün bir yol üzerinden başladığımız ada turunun ilk durağı ünlü Büyükanne ve Büyükbaba Kayaları (Hin Ta ve Hin Yai) oldu. Fotografları sık sık sosyal medya da karşımıza çıkan erkek ve kadın cinsel organlarına benzeyen kayalar Samui’nin en turistik alanı. Adaya gelen turistler için mutlak bir uğrak ve foto çekim merkezi .

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destinasyon Yolumuz adanın biraz daha güneyinde önemli bir Budist merkez olarak Wat Sila Ngu oldu. Klasik dini merkezi. Çeşitli Buda heykellerini resimledik ve Budist Monk’ların okunmuş ip bileziklerini de sağlık ve iyi bir gelecek için bileklerimize geçirdik. Öğle yemeğimiz Khrua Chao Baan adlı güzel ve ünlü bir deniz mahsulleri restoranında çok taze ce çok acılı deniz ürünlerinden tattık. (Khrua Chao Baan +66 77 418589) Yolumuz üzerinde Na Muang Şelalesi (Nam Tok Na Muang), Timsah Çiftliği. Samui Akvaryumu ve Kaplan Hayvanat Bahçesi( Tiger Zoo), Wat Samret, Fil Parkı gibi yoluzun üzerinde çok sayıda turistik mekan adanın misafirlerini ağırlıyor. Bu turistik yerlere çok yakın (Secret Buddha Garden) Gizli Buda Bahçesi yolu çok düzenli olmasa da görülesi bir yer. Konakladığımız tesisin de bulunduğu en ünlü sahil Lamai Beach ve arda arda sıralanan diğer bir önemli Siver Beach ve Rocky’s Beach deniz severlerin önemli uğrak yerleri. Adanın güneyinde Thong Tanote Beach, batısında Five Islands Beach ler de diğer önemli sayfiye yerleri. Adayı Tayland anakarasındaki Surat Thai şehri ile ulaşımı sağlayan çok sayıda limandan en önemlileri batı kıyısındaki Lomprayah limanı ve otomobil taşıyan Seatran Ferry servisi bu bağlantıyı kuruyor. Yolumuz adanın kuzeyine geldiğinde Samui’nin en görkemli Budist tapınağı olan Big Buddha Temple’a ulaşıyorsunuz. Çok büyük bir Budha heykelinin çok uzaklardan da görülebilen ihtişamı ile bu anıt adanın en turistik tapınağı. Bu bölge de yine çeşitli limanlar Surat Thai ile bağlantı sağlayan teknelere hizmet veriyor. Ardından Fisherman’s Village hediyelik eşyalar satan dükkanlar, kafe ve 38  New Focus | September / October 2019


restoranlar ile tipik masaj salonları iel sempatik bir balıkcı köyü. Tesisimiz Beach Republic’e varmadan yolumuz üzerinde Samui havaalanı ve ünlü Chaweng Noi Beach’in de yer aldığını belirtelim.

Özel suit odalar ve otantik çift katlı villalardan oluşan konaklama üniteleri ile Beach Republic her Pazar düzenlediği brunch party’leri ve Yoga ve meditasyon merkezi Health Republic ile adaının en ünlü tesislerinizn başında gelgiğini belirtelim. Beach Republic (+66 2105 4603) Uzakdoğu kültürünün önemli bir turizm ürünü olann Night Market’lerin en görkemli Lamai night market’i de gezmenizi öneririz.

Özetle Samui Tayland’ın tatil adası olarak 4 mevsim turist ağırlayan en önemli destinasyonu.

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bülten İlk 7 ayda 24.7 milyon turist geldi Kültür ve Turizm Bakanlığının Ocak-Temmuz 2019 dönemi yabancı ziyaretçi rakamları belli oldu. Türkiye’yi Temmuz ayında bir önceki yılın aynı ayına göre yüzde 16,67 artışla 6 milyon 617 bin 380 yabancı ziyaret etti. İlk 7 aylık verilerde ise bir önceki yılın aynı dönemine göre artış oranı yüzde 14,11 olarak gerçekleşti ve 24 milyon 693 bin 886 yabancı ziyaretçi ağırlandı. Türkiye’ye en çok ziyaretçi gönderen ülkeler sıralamasında, Temmuz ayında yüzde 16,20 artış ile Rusya Federasyonu birinci sırada yer aldı. Almanya yüzde 14,06 artış ile ikinci, İngiltere yüzde 19,78 artış ile üçüncü oldu. İngiltere’yi sırasıyla Hollanda ve Ukrayna izledi. Rusya Federasyonu, ilk 7 aylık verilerde de yüzde 14,54 artışla birinciliği korudu. Ocak-Temmuz 2019 dönemininde, en çok ziyaretçi gönderen ülkeler sıralamasında Rusya Federasyonu’nun ardından Almanya yüzde 15,04 artışla ikinci, Bulgaristan yüzde 23,50 artışla üçüncü sırada yer aldı. Bulgaristan’ı İngiltere ve İran izledi. İlk 7 ayda 3 milyon 752 bin 437 Rus, 2 milyon 670 bin 672 Alman ve 1 milyon 444 bin 789 Bulgar vatandaşı ağırlandı. THY genel kurulu yapıldı Türk Hava Yolları’nın (THY) Olağan Genel Kurulu, şirketin Yeşilköy’de bulunan Genel Müdürlük binasında gerçekleştirildi. Olağan Genel Kurul’da, yapılan oylama sonucunda THY’nin mevcut Yönetim Kurulu Başkanı Mehmet İlker Aycı, yeniden göreve getirildi. Genel Kurul’un sonucu Türk Hava Yolları tarafından akşam saatlerinde Kamuyu Aydınlatma Platformuna (KAP) yapılan açıklamayla duyuruldu. Yönetim Kurulu Başkanı olarak İlker Aycı’nın, Yönetim Kurulu Başkan Vekili olarak Mecit Eş’in, Yönetim Kurulu üyeleri olarak Bilal Ekşi, Orhan Birdal, Mithat Görkem Aksoy ve Salim Arda Ermut’un, Yönetim Kurulu Bağımsız Üyeleri olarak Ogün Şanlıer, Fatmanur Altun ve Mehmet Muzaffer Akpınar’ın 2 yıllık süre için görev yapmak üzere seçildi.

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bülten TRAVELEXPO 4. Kez Ankara’da TRAVELEXPO Ankara’nın dördüncüsü bu yıl 14-17 Kasım 2019 tarihleri arasında ATO Congresium’da düzenleniyor. Tur operatörleri, Seyahat Acentaları, Oteller, Teknoloji Firmaları, Tedarikçiler, Destinasyonlar, Müzeler ve Medyanın yer alacağı fuarda bu yıl ki tema “Kültür Turizmi” olarak belirlendi. Fuara paralel olarak T.C. Kültür ve Turizm Bakanlığı, UNESCO, Hacı Bayram Veli Üniversitesi ve TUADER işbirliği ile “Kültür ve Miras Alanlarında Sürdürülebilir Turizm” konulu uluslararası bir konferans ta düzenlenecek. Fuar sırasında özel ve kamu sektörü profesyonelleri ile ikili iş görüşmeleri, panel ve çalıştayların yanı sıra kültürel gösteriler de yer alacak. FUAR YERİ: ATO CONGRESIUM FUAR SAATLERİ: 10:00 - 19:00 www.travelexpoankara.com Efes, Teos ve Lebedos birlikte tanıtılacak Milattan önce 1200’lü yıllarda kurulan ve çağdaş dünyayı şekillendiren İyon uygarlığını oluşturan antik kentlerin tanıtımı için Ege Belediyeleri Seferihisar ve Selçuk Belediyeleri öncülüğünde biraraya geliyor. Antik İyon uygarlığına ev sahipliği yapan Kıyı Ege’de Efes, Teos ve Lebedos antik kentlerinin ortak tanıtımı için ilk işbirliği protokolünü Seferihisar ve Selçuk Belediyeleri imzaladı. Dünya turizm pastasından daha fazla pay almak isteyen Ege’de komşu Türk Yunan belediyeleri iyon kentleri destinasyonu ile sahneye çıkacak. Hedef Amerika başta olmak üzere gelişmiş ülke vatandaşlarını çekmek. Proje yeni bir turist kitlesiyle buluşmak kadar mevcut kültür turizmi müdavimlerini de daha fazla konaklatmak. Seferihisar ve Selçuk Belediyeleri İzmir’in 1 yıl boyunca yakaladığı turist kadar turist getirmeyi, Seferihisar ve Selçuk’taki otellerin 12 ay boyunca doluluk oranını artırmayı hedefliyor. Ulusal ve uluslararası alanda ortak tanıtım, tanıtım materyallerinde Efes ve Teos’un birlikte yeralması, turizm şirketlerinin tur rotalarına Teos, Lebedos ve Efes’i eklemesi için çalışma yapılması amacıyla oluşturulan protokol iki belediyenin meclislerinden onay aldı. 42  New Focus | September / October 2019


Konuyla ilgili açıklama yapan Seferihisar Belediye Başkanı İsmail Yetişkin, “Bilim ve sanatın yeşerdiği ilk medeniyet olan İyon kentlerini iyi anlatmamız gerek. Efes, Teos, Lebedos antik kentleri bir dünya mirası… Özellikle uluslararası arenada bu değerlerimizi daha fazla öne çıkaracağız” dedi. Destinasyon turizminin önemine vurgu yapan Yetişkin, Samos’ta da İyon’lara ait antik kent olduğunu belirterek, “Konumu ve kültürüyle bize yakın olan Samos adasıyla daha çok işbirliği yapabileceğimize inanıyorum. Samos Karlovassi Belediye Başkanı Alexis Limberis’le konuyu paylaştım. Samos da bu sinerjinin içinde olmak istiyor” dedi. İstanbul uçuşlarına da başlayan Salam Air acentalar ile buluştu Umman Sultanlığı’nın ilk düşük bütçeli (lowcost) havayolu şirketi olan SalamAir 2016 yılında kurularak, 2017 yılında ilk uçuşlarına başkent Maskat’tan başladı. SalamAir, 1 Temmuz’da Trabzon uçuşlarını önceden planladığı haftada 3 uçuşu yoğun talep üzerine 4 çıkardı. Salam Air son olarak 3 Temmuz’da İstanbul Sabiha Gökçen Havalimanına uçuşlara başladı. Haftada 2 sefer olan Istanbul uçuşları ile Türkiye pazarına şu an haftada toplam 6 uçuş gerçekleştirecek olan Salam Air 2019-20 kış sezonunda Istanbul uçuşlarını haftada 3 sefere çıkaracak. Halen Asya ülkeleri ağırlıklı olmak üzere toplam 20 destinasyona uçan Salam Air uçuş ağına her geçen gün yeni destinasyonları ilave etmeyi sürdürecek. SalamAir, Türkiye uçuşlarını A320 NEO uçakları sürdürürken ,2019 yılı sonu itibariyle uçak filosunu yeni geleceklerle birlikte toplamda 9 uçağa çıkaracak. Taksim Elite World otel’de başta turizm acentaları olmak üzere Türk turizmciler ile buluşan Salam Air servislerini Türkiye GSA’i Katera Turizm ve Turizm Yatırımları AŞ ile veriyor. Turizmde reklamların %65’i digital Geçtiğimiz yıl seyahat sektöründeki reklam yatırımlarının yarısını oluşturan dijital reklamların 2019 yılında artması, derin öğrenme ile çok daha kişiselleştirilmiş anlık tekliflerin kullanıcılara sunulması bekleniyor RTB House, seyahat pazarlama uzmanlarının 2019 yazındaki tercihlerinde dijitalin rolünün artacağını açıkladı. Geçtiğimiz yıl reklam harcamalarının yarısı dijital reklamlardan oluşurken, bu yıl bu rakamın yüzde 65’i aşması bekleniyor. Bu bütçe içerisinde harcamaların yüzde 10’undan fazlasının www.smpublication.com 43


bülten programatik display reklamlara ayrılacağı tahmin ediliyor. Dijital reklam bütçelerinin artmasıyla birlikte birçok farklı kanalda kişiselleştirilmiş reklamlarla tüketicilere ulaşmak mümkün oluyor. Sojern tarafından 600 pazarlama uzmanı ile yapılan Seyahat Sektörü Reklam Araştırması 2019’a göre, seyahat sektöründeki pazarlama uzmanlarının yüzde 46’sı kişiselleştirilmiş ve gerçek zamanlı olarak reklam sunmanın önlerindeki en önemli zorluk olduğunu dile getirdi. Derin öğrenme ile geliştirilen algoritmaların anlık olarak tüketicilere özel teklifleri sunmaya yardımcı olduğunu belirten RTB House Türkiye Ülke Müdürü Can Tunçer, “Derin öğrenme, daha hassas hedeflemeyle kampanya performansını iyileştirmede yardımcı oluyor. Kullanıcıların ihtiyaçlarını daha doğru bir şekilde analiz ve tespit etmek için gelişmiş algoritmalar, veri modelleri kullanan derin öğrenme teknolojileri pazarlamacıların daha ileri gitmesini mümkün kılıyor. Özellikle ürün yelpazelerinin geniş ve çeşitli olduğu seyahat sektöründe, her kullanıcının kişisel zevklerine uygun kararların milisaniyeler içinde verilmesi gerekiyor. Derin öğrenme algoritmaları tarafından yapılan derinlemesine analizler, kişiselleştirilmiş tekliflerin hızlı ve büyük ölçüde her kullanıcıya özel olarak uyarlanmış şekilde görüntüleneceği anlamına geliyor. Sonuç olarak kullanıcılara yalnızca alakalı oldukları öneriler sunan reklamverenler daha etkili bir kampanya ortaya çıkarıyor” dedi. Derin öğrenme, yeniden hedefleyenlerin sadece temel kullanıcı davranışlarını (hangi ürünler veya ürün kategorilerinin ziyaret edildiği vb.) değil, aynı zamanda “gizli katman verileri”ni de analiz etmelerini sağlıyor. Vücut dilinde olduğu gibi, mikro ifadeler, gerçek ve keşfedilmemiş niyetleri açığa çıkarabiliyor. Derin öğrenmeyi kullanan gelişmiş algoritmalar; görüntülenen fırsatlar arasında geçen süre, görüntülenen ürünlerin fiyatları ve hatta mağazanın ziyaret edilen alt sayfalarının sıralamasının analiz edilebilmesine olanak tanıyor. Bu bilgilerle donatılan makineler, kullanıcının mağazada tam olarak ne yaptığını yorumluyor ve kullanıcının gerçek alışveriş amacını öngörmeye çalışıyor. Çok sayıda geçmiş veri algoritması ile kullanıcının en çok ilgisini çekebilecek ürünler tahmin ediliyor. 44  New Focus | September / October 2019


3. Uluslararası Adana Lezzet Festivali’ne çok sayıda ülke geliyor Adana Valiliğinin ev sahipliğinde 4-6 Ekim tarihlerinde düzenlenecek 3. Uluslararası Adana Lezzet Festivali, bu yıl festivale davet edilen İtalya, Fas, Lübnan, KKTC, İspanya, Fransa, Tunus, Bosna Hersek, Arnavutluk ve Yunanistan gibi Akdeniz ülkelerini ve festivalin konuk ülkesi Güney Kore ekiplerini ağırlayacak.”Büyük Akdeniz Şöleni” temasıyla, Adana’nın yerel mutfak değerlerini, Akdeniz ülkelerinin mutfaklarıyla buluşturmaya hazırlanan 3. Uluslararası Adana Lezzet Festivali, Adana yerel gastronomik değerlerini Türkiye ve dünya çapında tanıtmayı ve Adana turizmini geliştirmeyi hedefliyor. Geçtiğimiz yıl ikincisi düzenlenen ve ülke çapında büyük bir coşkuyla karşılanan 3. Uluslararası Adana Lezzet Festivali’nde bu yıl, Adana’nın geleneksel mutfak zenginliğinin yanı sıra davetli Akdeniz ülkelerinin mutfak atölyeleri ve şovları gibi öğeler de etkinlik programında yer alacak. Merkez Park’ta kurulacak festival alanında üç gün boyunca gastronomi dünyasının nabzının atacağı 3. Uluslararası Adana Lezzet Festivali, başta Adana Büyükşehir Belediyesi olmak üzere, Adana ilçe belediyeleri, Adana Ticaret Odası, Adana Sanayi Odası, Adana Ticaret Borsası, Adana Hacı Sabancı Organize Sanayi Bölgesi, Akdeniz İhracatçılar Birliği, Türkiye Otelciler Federasyonu, Türkiye Seyahat Acenteleri Birliği, Turist Rehberleri Birliği, Çukurova Turistik Otelciler Birliği, Mutfak Dostları Derneği, Adana Aşçılar ve Pastacılar Derneği, Çukurova Aşçılar Derneği gibi çok sayıda kurum ve kuruluş tarafından destekleniyor. Birbirinden özgün yerel ve ulusal şeflerin yanı sıra, konuk ülkelerden uluslararası şeflerin gastro-şovlarıyla zenginleşecek festival, Adana’nın birbirinden nefis lezzetlerini doya doya yemeye imkân tanırken; aynı zamanda gastronomi dünyasını Adana’da buluşturacak. 3. Uluslararası Adana Lezzet Festivali kentin önde gelen lezzet markalarının stantlarıyla renklenirken, alanda kurulacak çeşitli etkinlik noktalarında gastro-şovlar, tadım oturumları, söyleşiler, paneller ve mutfak atölyeleri gerçekleşecek. Üç yıldır düzenli olarak gerçekleştirilen ve ülkemizin en çok ses getiren gastronomi etkinliğine dönüşen Uluslararası Adana Lezzet Festivali, kapsamlı içeriği, sürdürülebilirliği ve tüm ülkeye yayılan coşkusuyla örnek bir model oluşturuyor. 4-6 Ekim tarihlerinde Akdeniz ülkeleri ile Gaziantep ve Hatay’ı da konuk şehir olarak Adana’da ağırlanacak. www.smpublication.com 45


Bülten Yurt dışından alışverişe ayda 5 ürün sınırı! Döviz kurlarının yüksek olması nedeniyle zaten hayal olan yurt dışı gezilerine harçların 5o.-Tl ye çıkması da bir darbe vuracak.Çıkabilen de en çok 5 ürün alabilecek. Resmi Gazete’de yayınlanan (126’ncı madde) ve 14 Temmuz’da yürürlüğe giren karar kapsamında, aylık ürün sipariş etme limiti 5 olarak belirlendi. Daha önce de bedeli 22 euroyu (150 TL) aşmayan ürünlere tanınan vergi muafiyeti kaldırılmıştı. Vatandaşlar yurt dışından getirilen her ürün için vergi ödüyor. Geçtiğimiz aylarda yurt dışından alınan 22 euronun altındaki ürünlere vergi muafiyetinin kaldırılmasının ardından hükümetten ithalatı kısıtlamaya dönük bir hamle daha geldi. Yani yurt dışından bir ay içerisinde en fazla beş ürün satın almaya izin veriliyor. Şirketler ise 5 adet numune siparişi verebilecek. Bu karar hızlı kargo firmaların yaptıkları kişisel eşya, önemli değeri olmayan eşya, numunelik eşya ile kitap ve basılı yayın gibi işlemleri kapsıyor. Sosyal medya üzerindeki genel görüş ve konuya hakim kişiler tarafından yapılan yorumlar söz konusu sınırlamanın ticari akışı olumsuz etkileyeceği yönünde. Daha önce Amazon, Alibaba gibi uluslararası elektronik ticaret şirketlerinden sipariş edilerek kargoyla gönderilen ve bedeli 22 euroyu (150 TL) aşmayan ürünlere tanınan vergi muafiyeti kaldırılmıştı. Bundan böyle e-ticaret şirketleri aracılığı ile yurt dışından 1 euroya da ürün getirilse vergi ödenecek. Posta ve kargo yoluyla gelen tüm gönderilere, bedeli ne olursa olsun yüzde 18-20 oranında gümrük vergisi uygulanacak. Eskişehir Dünyanın en güvenli 10’ncu şehri Dünya kentlerindeki yaşamı her yönüyle mercek altına alan uluslararası araştırma servisi Numbeo, dünyanın en güvenli ve en tehlikeli şehirlerini sıraladı. Kullanıcılardan gelen bilgiler doğrultusunda oluşturulan listede en tehlikeli şehir olarak Venezuela’nın başkenti Caracas gösterildi. Bu kentin tehlike endeksi 85,26. Sitenin verilerine göre, dünyanın en güvenli şehri ise 10,61’lik endeks puanı ile Abu Dabi. 328 şehir arasında Eskişehir’in de dünyanın en güvenli 10’ncu şehri (18,12) olduğu sonucuna varıldı. Bursa 27’nci, İzmir 49’ncu sırada. Ankara’nın 140’ıncı olduğu listede, İstanbul 207’nci oldu. 46  New Focus | September / October 2019


bülten Turizm Karikatürlerinde konu “havaalanı” Anatolia Turizm Akademisi tarafından ER Yatırım’ın ana sponsorluğunda bu yıl 11’incisi gerçekleştirilecek olan Uluslararası Turizm Karikatürleri Yarışması’na başvurular başladı. Yarışmanın bu yılki teması “Havalimanı” olarak belirlendi. “Gençler” ve “Yetişkinler” olmak üzere iki kategoride düzenlenen yarışmaya 31 Aralık 2109 tarihine kadar eser gönderilebilecek. Uluslararası Turizm Karikatürleri Yarışması “gençler” ve “yetişkinler” olmak üzere iki ayrı kategoride düzenleniyor. Gençler kategorisi 16 ve daha alt yaşlardaki, yetişkinler kategorisi de 17 ve daha üst yaşlardaki karikatür sanatçılarının katılımına açık. Her iki kategoriye her yıl 60-70 farklı ülkeden 600’den fazla karikatür sanatçısı 1300 dolayında karikatür gönderiyor. Eserler “ulusal” ve “uluslararası” olmak üzere iki farklı seçici kurul tarafından değerlendiriliyor. Putin yeşil ve gri Türkiye pasaportlarına vizeyi kaldırdı Rusya Devlet Başkanı Vladimir Putin, hizmet pasaportu ve hususi pasaport sahibi Türk vatandaşlarına uygulanan vize rejimini kaldırdı. Rusya hükümetinin yasal düzenlemelerine ilişkin sitede yayınlanan belgeye göre Vladimir Putin, 24 Kasım 2015’te Rus Su-24 uçağının Türk F-16’ları tarafından düşürülmesi nedeniyle Türkiye’ye uygulanan özel ekonomik önlemlerin bazılarını iptal etti. Rus liderin imzaladığı kararnameye göre hizmet pasaportu ve hususi pasaport sahibi Türk vatandaşları sadece kısa süreli iş seyahatlerini değil, Rusya’ya yapacakları her türlü ziyareti vize almadan gerçekleştirebilecek. Kararnamede, bu uygulamanın mütekabiliyet ilkesi gereğince Türkiye’nin Rusya vatandaşlarına yönelik benzer önlemleri alması koşuluyla hayata geçirileceği ifade edildi.( Sputnik) Murat Dedeman son yolculuğuna uğurlandı 67 yaşındaki Dedeman Holding Yönetim Kurulu Başkanı Murat Dedeman geçirdiği kalp krizi sonucu 26 Temmuz günü hayatını kaybetti. Tarabya Ferahevler Dedeman Camisi’nde öğlen namazının ardından cenaze töreni düzenlendi. Ardından Dedeman’ın naaşı Yeniköy Mezarlığı’nda toprağa verildi. Cenaze törenine Dedeman’ın ailesi ve yakınlarının yanısıra çok sayıda turizmci de katıldı. S&M Yayıncılık olarak turizmdeki 30 yılı aşkın işbirliğimizin yanısıra beraber çalışarak Dedeman Magazin’i de yayınladığımız Murat Dedeman’a, Allah’tan rahmet, yakınları ve sevenlerine başsağlığı diliyoruz. 48  New Focus | September / October 2019


35th Year No. 168 September / October 2019

Eski Turizm Bakanı olan Işılay Saygın, Kültür Bakan Yardımcısı Prof. Haluk Dursun, Dedeman Holding Yönetim Kurulu Başkanı Murat Dedeman, Tuyed üyesi ve turizm hocası Şaban Ali Yaşaroğlu, Lapis’in ortaklarından Apel Çelik ile duayen turizmci Halim Mumoğlu hayatlarını kaybetti. Allah’tan rahmet ve yakınları ile turizm sektörüne başsağlığı dieriz. KISA KISA Yöneticiler »» Bodrum’da Belediyenin geçici Barınma Evi ‘’Otel gibi’’ kullanılıyor. »» Fairmont Quasar İstanbul’un Pazarlama ve İletişim Direktörlüğü görevine Bilge »» 4.Uluslararası Termal ve Sağlık Turizm Şener getirildi. Zirvesi 25-29 Eylül’de Edremit-Gönen’de gerçekleşiyor. »» Erdem Başarır, Çeşme Reges, a Luxury Collection Resort & Spa’nın Satış ve »» Baia Otel Grubu Beldibi Salima Tatil Pazarlama Direktörü oldu Köyü’nü satın aldı. »» Burcu Gürol Sunset Travel DMC & »» Dünya Yoğurt Konferansı 1-3 Ekim MICE’in yönetim direktörü oldu. arasında Lutfi Kırdar’da. »» Pamela Tito Swissôtel Satış & Pazarlama Havayolları Direktörlüğü görevini üstlendi. »» THY Mexico City ve Cancun uçuşlarına »» Fairmont Quasar İstanbul Yetenek ve başladı. Kültür Direktörlüğü’ne Çiğdem Karakaya »» Air Arabia Maroc Hava Yolları, 05 getirildi. Temmuz da Sabiha Gökçen’den Tanca- Fas’a »» Aysun Dolanbay Accor Doğu Avrupa direkt uçuşlara başladı. Lüks Oteller Satış & Pazarlama Direktörü »» Salam Air 3 Temmuz’da İstanbul oldu. uçuşlarına da başladı. »» Hakan Arslan Strada Tours satış ve »» 500 bin yolcusunun bilgileri çalınan pazarlama direktörü oldu. British Airways’e rekor ceza: 230 milyon »» Yalın Yaltıraklı Accor Doğu Avrupa İş euro Geliştirme Direktörlüğüne atandı. »» Pegasus’un yeni hattı Birleşik Arap »» Meltem Erbay Conrad İstanbul Emirlikleri’nde 4. uçuş noktası Resü’l-Hayme Bosphorus’a Operasyon Direktörü olarak oldu. atandı. »» Seval Yorulmaz Kaya İzmir Thermal & Acentalar Convention da satış direktörü oldu. »» ICVB, dünyanın en büyük seyahat »» Seda Karaman Conrad İstanbul platformu TripAdvisor’daki İstanbul tanıtım Bosphorus’un Finans Direktörü oldu. sayfalarının yönetimini üstlendi. »» Bilge Kasırga İpek, Viking Turizm’de iş »» TÜRSAB Vize Departmanı kuruldu. geliştirme şefi oldu. »» Yeni torba yasayla yurt dışına çıkış harcı »» Tamer Civele Rebis Luxury Hotel & 50 liraya çıkarıldı. Residences’ın satış ve pazarlama direktörü »» Müze zammı TÜRSAB tarafından oldu. üyelerine duyuruldu. »» İstanbul Mariott Hotel Şişli’nin yeni Satış »» Azerbaycan Türk vatandaşlarına vize ve Pazarlama direktörü Onur Hakyemez. uygulamasını 1 Eylül’den itibaren kaldırıyor. »» Gastronomi Turizmi Derneği 1-3 Tesisler Ekim ‘de10 ülke katılımcısıyla Lütfi Kırdar »» Wyndham Grand İstanbul Kalamış Kongre merkezinde Yoğurt konferansı Marina Hotel, hizmet kalitesi ve misafir gerçekletirecek. memnuniyeti sayesinde Orta Doğu ve »» TÜRSAB talep etti, TUREB 600 yeni Avrupa Bölgesi’ndeki Wyndham Grand rehber yetiştirecek. otelleri arasında 2018 yılının en iyisi seçilerek ‘2018 Best of Hotels’ ödülüne layık »» Eylül ayından itibaren Venedik görüldü. kruvaziyer gemilerine yasak. »» İstanbul’un en büyük su parkı Marina »» Liverpool & Chelsea, UEFA Süper Kupa Aquapark, Tuzla Viaport Marina’da açıldı. maçı İstanbul ekonomisine yaklaşık 100 milyon Euro katkı sağladı. »» Esenler Otogarı’nın otoparkını 5 yıl boyunca İSPARK işletecek.

New Focus Kasım / Aralık 2019 | Haber ve Reklamlarınız için son gün 25 Ekim 2019

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New Focus Travel Magazine September - October 2019  

New Focus Travel Magazine September - October 2019 issue covers Turkey's growing travel destination of Mersin. Besides travel news from Turk...

New Focus Travel Magazine September - October 2019  

New Focus Travel Magazine September - October 2019 issue covers Turkey's growing travel destination of Mersin. Besides travel news from Turk...

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