Groups Are Everywhere Before we take a look at marketing for groups, better find out exactly where they hide out. A decision needs to be made: what kind / type of group do you want to attract and what kind / type of group can you actually handle? Most agents will base their group acquisition on their own travel knowledge and expertise and then it’s a matter of locating where that type of group meet to share their interest. This meeting place can be physical and it can also be online. With a little detective work you can locate where they meet and who the executive director is. Try This One: The Top 200 Most Researched Surnames… This is an easy one for me as I am currently doing the research of my family names. But if I was in your shoes I’d be looking at the TOP, most researched names and then forming my group tour programs around those names and finally push marketing my Find Your Ancestors Tours of, in and at the various and main destinations such as the UK, Ireland, Europe, Canada of course, America and Australia and anywhere else your clients want to go.
Here’s a great idea for group travel. This literally popped into my inbox as I was writing this page. Look at the choices and then the prices. This is a nice booking if you can get it. All you need to do is find the group – the tours are already in place.
Once past this list, how about targeting just Irish surnames, Scottish surnames, French, German, Egyptian, Chinese… as you can tell, there is no end to this particular niche and this is just ONE idea. Another surname related niche to chase is the hunt for famous people and where they are buried. Huge group following of where certain composers and authors are laid to rest. You can search online for this type of information. Some tours already exist. Check your preferred suppliers.
Finding a group that likes to hike or a family who bears a most researched name is as easy as searching on line. I know that sounds like a standard comment and it is, but it’s true and it’s what I do when I’m looking for leads. It’s a matter of clueing into the keywords or search terms and then stay at the mouse until something comes to light and leads you in the right direction. One thing to know is that there is a magazine for every activity or desire.