May 2023 Brand Editorial Coverage
Total seen monthly circulation: + 536,421,448
Total seen circulation to date: + 2,821,906,751
SUNGLASS
Hook & Barrel - Lineup, Sway & XC – 820,000
Backcountry Skiing Canada - XC - 27,849
MTB Cult - XC - 138,376
The Rundown - XC - 90,000
La Tua Milano Magazine - XC – Unavailable
SoloBike.it – XC – 10,761
Radio Corsa Web – XC - 13,130
Our Family Lifestyle - Wildcat - Unavailable
Wakeboarding - Embark - 6,908
Boating - Embark - 171,950
Powder - Embark - 138,441
4 Action Sport - Resolve - 58,655
Travel + Leisure - Caper - 12,289,267
Outdoor Gear Lab - Pursuit - 2,411,208
BIKE / PERFORMANCE
Road Bike Rider - Shift Split MAG - 172,087
The Lunch Ride - Shift Split MAG & Momentum - 375
Pinkbike - Momentum - 1,551,437
Freehub - Momentum - 11,693
The Loam Wolf - Wildcat - 97,721
Canadian Cycling - Ignite, Mainline, Momentum & Rhythm –
199,502
Bike Radar - Forefront 2 Helmet - 2,496,723
BIKE/PERFORMANCE continued
Engearment - Trace Helmet - 18,837
Singletracks - Trace Helmet - 476,440
Nice News - Persist Helmet & Shift Split MAG Sunglass420,145
FISH
Outside - Guide’s Choice XL - 3,077,778
Yahoo! News - Guide’s Choice XL - 411,180,653
OPTICAL
Longevity - Aegis Arc Elite - 19,812
Huck Adventures - Eastbank RX - 60,000
Forbes - Longfin RX - 73,751,964
SNOW
The Telegraph UK - 4D MAG S Goggle - 23,864,726
Powder - Summit Helmet & Pursuit Sunglass - 138,441
Outdoor Gear Lab - Vantage Helmet & 4D MAG Goggle2,411,208
Wohlers Report – I/O MAG Imprint 3D Goggle - unavailable
BRAND
Neva Sport - Bob Smith Profile - 268,425
GMBN - Smith History - 26,736
Press Contact: Kate GaeirOutlet: Hook & Barrel
Link: https://hookandbarrel.com/best-sunglasses-for-outdoorsmen/
Product: Lineup, Sway & XC
Unique Views Per Month: 820,000
Outlet: Backcountry Skiing Canada
Link: https://www.backcountryskiingcanada.com/forum/bcs/category/gear-talk/topic/Best-Accessories-of-Summer 2023
Product: XC
Unique Views Per Month: 27,849
Outlet: MTB Cult
Link: https://www.mtbcult.it/tecnica/smith-xc-occhiali-dettagli-prezzo/
Product: XC
Unique Views Per Month: 138,376
Outlet: The Rundown
Link: https://ashleymateo.substack.com/p/the-best-running-sunglasses-for-summer
Product: XC
Unique Views Per Month: 90,000
Outlet: La Tua Milano Magazine
Link: https://www.latuamilanomagazine.it/occhiali-da-sole-smith-xc-un-salto-negli-anni-80/
Product: XC
Unique Views Per Month: Unavailable
Outlet: SoloBike.it
Link: https://www.solobike.it/occhiali-da-sole-smith-xc/
Product: XC
Unique Views Per Month: 10,761
Outlet: Our Family Lifestyle
Link: https://ourfamilylifestyle.com/style-race-is-on-crossfit-athletes-sunglasses-of-choice/
Product: Wildcat
Unique Views Per Month: Unavailable
Outlet: Travel + Leisure
Link: https://www.travelandleisure.com/best-sunglasses-for-women-7485138
Product: Caper
Unique Views Per Month: 12,289,267
Outlet: Wakeboarding
Link: https://www.wakeboardingmag.com/gear/smith-embark-sunglasses-test/
Product: Embark
Unique Views Per Month: 6,908
Outlet: Boating
Link: https://www.boatingmag.com/gear/smith-embark-sunglasses-test/
Product: Embark
Unique Views Per Month: 171,950
Outlet: Powder
Link: https://www.powder.com/gear-locker/duffle-bag-dispatches-may-2023
Product: Embark
Unique Views Per Month: 138,441
Outlet: 4Action Sport
Link: https://www.google.com/url?q=https://www.4actionsport.it/festa-della-mamma-festeggiamo-le-sportive/&sa=D&source=editors&ust=1686089131382167&usg=AOvVaw04Vs4cXr1w9CWr_8dQvEzm
Product: Resolve
Unique Views Per Month: 58,655
Outlet: Outdoor Gear Lab
Link: https://www.outdoorgearlab.com/reviews/biking/cycling-sunglasses/smith-pursuit
Product: Pursuit
Unique Views Per Month: 2,411,208
Outlet: The Loam Wolf
Link: https://theloamwolf.com/2023/05/19/review-smith-wildcat-sunglasses/
Product: Wildcat
Unique Views Per Month: 97,721
Outlet: Road Bike Rider
Link: https://www.roadbikerider.com/smith-optics-shift-split-sunglasses-review/
Product: Shift Split MAG
Unique Views Per Month: 172,087
Outlet: The Lunch Ride
Link: https://thelunchride.com/5-19/
Product: Shift Split MAG & Momentum
Unique Views Per Month: 375
Outlet: Pinkbike
Link: https://www.pinkbike.com/news/check-out-mons-ss-apparel-a-tiny-torque-wrench-and-key-lime-pie-protein.html
Product: Momentum
Unique Views Per Month: 1,551,437
Outlet: Freehub
Link: https://freehub.com/reviews/smith-momentum
Product: Momentum
Unique Views Per Month: 11,693
Outlet: Canadian Cycling Magazine
Issue: Spring 2023
Product: Ignite, Mainline, Momentum & Rhythm
Circulation / Unique Views Per Month: 158,027
Outlet: Bike Radar
Link: https://www.bikeradar.com/reviews/helmets/mountain-bike-helmets/smith-forefront-2-review/
Product: Forefront 2 Helmet
Unique Views Per Month: 2,496,723
Outlet: Engearment
Link: https://engearment.com/bike/smith-trace-helmet/
Product: Trace Helmet
Unique Views Per Month: 18,837
Outlet: Singletracks
Link: https://www.singletracks.com/mtb-gear/keep-your-head-cool-in-the-smith-trace-helmet/
Product: Trace Helmet
Unique Views Per Month: 476,440
Outlet: Nice News
Link: https://nicenews.com/culture/best-bike-accessories-cycling/
Product: Persist Helmet & Shift Split MAG Sunglass
Unique Views Per Month: 420,145
Outlet: Outside Online
Link: https://www.outsideonline.com/outdoor-gear/water-sports-gear/best-fly-fishing-gear/
Product: Guides Choice XL
Unique Views Per Month: 3,077,778
Outlet: Yahoo! News
Link: https://www.yahoo.com/lifestyle/best-fly-fishing-gear-2023-160052979.html/
Product: Guides Choice XL
Unique Views Per Month: 411,180,653
Outlet: The Telegraph UK
Link: https://www.telegraph.co.uk/recommended/leisure/best-ski-goggles-sunglasses/
Product: 4D MAG S Goggle
Unique Views Per Month: 23,864,726
Outlet: Powder
Link: https://www.powder.com/gear-locker/review-smith-pursuit-sunglasses-and-summit-helmet
Product: Summit Helmet & Pursuit Sunglass
Unique Views Per Month: 138,441
Outlet: Outdoor Gear Lab
Link: https://www.outdoorgearlab.com/topics/paddling/best-ski-gear
Product: Vantage MIPS Helmet & 4D MAG Goggle
Unique Views Per Month: 2,411,208
Outlet: Wohlers Report
Issue: 2023 Annual Report
Product: I/O MAG Imprint 3D Goggle
Circulation: unavailable
Outlet: Longevity
Link: https://longevitylive.com/wellness/prescription-safety-glasses-protect-your-eyes-from-yard-work-hazards/
Product: Aegis Arc Elite
Unique Views Per Month: 19,812
Outlet: Huck Adventures
Link: https://huckadventures.com/prescription-sunglasses-from-smith-optics-review/
Product: Eastbank RX
Unique Views Per Month: 60,000
Outlet: Forbes
Link: https://www.forbes.com/sites/allisonolms/2023/04/30/get-ready-for-cycling-season-with-the-best-new-bike gear/?sh=3d7ed0d22b43
Product: Longfin RX
Unique Views Per Month: 73,751,964
Outlet: Neva Sport
Link: https://www.nevasport.com/skizapping/art/62797/recordando-al-dr-robert-smith/
Product: Bob Smith Profile
Unique Views Per Month: 268,425
Outlet: GMBN
Link: https://www.gmbn.com/video/from-garage-to-global-goggles-helmet-brand-behind-the-scenes-at-smith-optics
Product: Smith History
Unique Views Per Month: 26,736
