2021 Marketing Year in Review

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Awards and Accolades CHAMBERS ranked SGR in 11 practice areas, including Construction, Corporate/M&A, Employee Benefits & Executive Compensation, Environment, Intellectual Property, IP: Trademark, Copyright & Trade Secrets, Litigation: General Commercial, Litigation: White-Collar Crime & Government Investigations, and Transportation: Aviation: Finance in band levels in District of Columbia, Florida, Georgia, New York and Nationwide. The firm also had 22 attorneys recognized in their respective practice areas in District of Columbia, Florida, Georgia, New York, Nationwide and Singapore.

The firm was recognized by U.S. NEWS & WORLD REPORT and BEST LAWYERS® on the BEST LAW FIRMS list in 19 National Tiers, up 3 from last year and 24 Tier 1 rankings. 66 SGR attorneys were recognized by BEST LAWYERS®, up from 63 last year.

SGR made the Am Law 200 for the 7th consecutive year, advancing 2 spots to #179!

Up from 63 in 2021


Website and Social Media Maintained

893,147

46%

VISITORS IN 2020

INCREASE FROM 2019

894,936

We published 52 Legal Alerts 45 Newsletters

VISITORS IN 2021

Are you following us? TW E

E AT S

256

UP D

TS

S ET

PO S

50 Blog Posts

218

278

Most Visited Pages » attorney bio: Justice Leah Ward Sears » blog category: Environmental and Sustainability »b log post: Responding to False, Inaccurate, and Misleading Statements in Business Letter by Darren Rowles and Scott Callahan »c lient alert: American Rescue Plan Act of 2021 Expands Voluntary Families First Coronavirus Response Act Leave by Patrick Cain, Matthew Clarke, Yash Dave, Richard Delaney, Theodore Dokko, Emily Friedman, Daniel Goldstein, Pat Hill, Ian Jones and Christopher Schulte

» practice: Japan Practice Team »p ress release: Smith, Gambrell & Russell Welcomes Partner Matthew Leigh, Growing the Firm’s London Global Practice » t tl article: Why and When to File an Amicus Brief by Justice Leah Ward Sears


Clients and Client Service New Clients 1,123

8,643

2021

New Matters

Marketing prepared 86 Client Pitches & RFPs along with More than 45 Presentations & Webinars.

NOTABLE ORGANIZATIONS

85 Pro Bono Matters

Atlanta Legal Aid

Homeboy Industries

Atlanta Volunteer Lawyers Foundation

Public Law Center (Orange County, LA)

St. Augustine Lighthouse and Maritime Museum

Southern California Chinese Lawyers Association

New York City Bar Association (COVID Small Business Clinic)

House of Hope Feeding Northeast Florida


Press and Events 57

PRESS RELEASES

We kept SGR at the forefront of clients’ attention.

6

NEW PODCASTS

SGR Marketing designed and sent more than 100 Digital Invitations in 2021, plus Digital Cards to clients for the Women’s Initiative and Digital Holiday Cards for Rosh Hashanah, Thanksgiving and the winter holidays.

New and Expanding New Attorneys

In 2021, SGR added 27 New Attorneys. The SGR marketing team assists these lawyers with integration into the Firm and with business development plans to market their practices successfully.

SGR is pleased to announce that effective January 1, 2022, the firm combined with Rogers & Hardin LLP (R&H), one of Atlanta’s premier law firms. The combination brings SGR’s head count in Atlanta to more than 150 attorneys and other professionals.


New and Improved New Technology

In 2021, SGR rolled out a new firmwide experience database.

Updated Website

SGR added a newly refreshed home page including video sliders and a fresh modern look.

Coming Soon SGR Wikipedia Page In 2022, SGR will launch our official Wikipedia page.


New Logos and Branding


SGR Marketing continued the exclusively digital Trust the Leaders magazine, Trust the Leaders 2.0. These issues, produced entirely in-house, include original content written by SGR attorneys to address time sensitive legal topics relevant to our clients. In 2021, Marketing published TTL 2.0 volume 5, SGR’s Construction Law Practice: Building the Future and TTL 2.0 volume 6, It’s All About Change: Looking Ahead to the Post-Pandemic Future.

• Black History Month – Virtual Cooking Demonstration (Chef Demtrius Brown at Southern Belle) • Michelle Silverthorn, Diversity Speaker and Best-Selling Author – Unconscious Bias Training • Women’s History Month

Confronting the Problems of Human Trafficking and Sexual Exploitation - Webinar

Ruth Bader Ginsberg (SGR Associate Women’s Committee hosted video legacy to

honor Ruth Bader Ginsberg)

• Breman Museum’s Weinberg Center for Holocaust Education - Virtual Tour • National Business Women’s Day – Starbuck’s Cards • 39 Diversity Events/Recognitions • Cristo Rey Sponsorship – Work/study program for minority high school students


Meet

the

Mollie Werner

Marketing Communications Manager ext. 53671 Mollie manages SGR’s communications activities, as well as Trust the Leaders magazine. This also includes managing the team’s day-to-day functions, public relations, social media, and award recognitions on behalf of the Firm, its practices, and attorneys.

Lynda Hedley

Events and Marketing Coordinator ext. 53715 Lynda is responsible for managing all aspects of client events, both virtual and in-person. She works closely with marketing and business development to ensure events are on brand and strategic. In addition, Lynda supports sponsorships, marketing technology and communications.

Travis Robeson Marketing & Graphics Coordinator ext. 53761

Travis designs marketing brochures, flyers, and presentations, produces videos, podcasts and manages the Firm’s website and search engine optimization.

Team

Email us at _MARKETING

Cheryl Walker

Diversity, Inclusion & Corporate Responsibility Administrator ext. 53119 Cheryl assists with SGR’s diversity program, women’s initiative and the SGR alumni initiative. Cheryl also manages the Firm’s sports ticketing, facilitates firm-wide initiatives, and conducts data analysis and tracking.

Krunali Shroff

Business Development Coordinator ext. 53535 Krunali works with the Corporate, Real Estate, IP, Technology, Entertainment and International practices on marketing and business development initiatives. She works on pitches, client facing collateral, new attorney onboarding and leads the planning and execution of Firm-wide events.

Lorali Bragg Marketing Intern ext. 53543

Lorali assists the marketing department in various ways including managing the firm’s newsletter, updating attorney bios and setting up for firm events.


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