2019 Marketing Year in Review

2019

YEAR IN REVIEW

BROUGHT TO YOU BY THE SGR MARKETING DEPARTMENT

Your Marketing Team Lee Ashby

Chief Marketing Officer ext. 53633

Lee heads the marketing team at SGR. She works closely with business development planning for attorneys and practices. She leads Firm-wide marketing strategies, as well as helping attorneys network internally and externally.

Sharon Williams Business Development Coordinator ext. 53535 Sharon partners with the Corporate, Real Estate, IP and International practices in growing their practices. She works on pitches, RFPs and presentations. Sharon also leads the coordination and logistics for Firm events and manages the Cristo Rey students’ day-to-day assignments.

Email us at _MARKETING

Mollie Werner Marketing Communications Mgr. ext. 53671

Mollie manages SGR’s communications activities, as well as Trust the Leaders magazine. This also includes the team’s day-to-day functions, public relations, social media, and award recognitions on behalf of the Firm, its practices, and attorneys.

Jaleesa Smith

Business Development Coordinator ext. 53536 Jaleesa partners with the Aviation, Environmental, Litigation, Tax and Trusts & Estates practices in growing their practices. She coordinates events and works on pitches, RFPs and presentations.

Jaleesa also handles lateral integration and manages the Cristo Rey Program.

During Jaleesa’s maternity leave, Latisha Lee filled in so Marketing didn’t miss a beat.

Kerry Franklin Marketing & Graphics Coordinator ext. 53761 Kerry designed marketing brochures, flyers, and presentations, produced videos, and managed the Firm’s website and search engine optimization. Kerry is moving and would like to thank SGR for a great experience. Stay tuned for our next Marketing & Graphics Coordinator.

Cheryl Walker

Marketing Operations Administrator ext. 53119 Cheryl assists with SGR’s diversity program, women’s initiative and the SGR alumni initiative.

Cheryl also manages the Firm’s sports ticketing, facilitates firm-wide initiatives, and conducts data analysis and tracking.

Website and Social Media We published

486,671 VISITORS IN 2019

28%

47 Legal Alerts

INCREASE FROM 2018

407 Newsletters 112 Blog Posts

Our SEO ranks 7% higher than the 2019 industry average.

More people are finding us on the web!

TW E

E AT

326

S

102

TS

S ET

305

UP D

PO S

Are you following us?

Most Visited Pages » attorney bio: Justice Leah Ward Sears » blog category: Cooperative and Condominium »b log post: Selling a Corporation - Asset vs. Stock Sale? by Joe Mandarino »c lient alert: Georgia Legislature Passes Hemp Farming and Medical Marijuana Bills by the Environmental, Sustainability & Cannabis Practice

» practice: Private Wealth Services »p ress release: SGR Merges with Mazursky Constantine; Expands Employee Benefits and Executive Compensation Practice and Establishes the SGR Fiduciary Institute » t tl article: Case Studies: High-Profile Cases of Privacy Violation by Marcie Ernst

Awards and Accolades CHAMBERS recognized several Georgia practices including Environment, Construction, Corporate/M&A, Intellectual Property, Litigation: General Commercial and the newly-added Nationwide Transportation: Aviation: Finance.

SGR had 14 attorneys recognized in their respective areas of practice in Georgia, Florida, or Nationwide.

+10

FROM 2018

“

My impression of the team has been nothing short of amazing. I have no reservations about utilizing them. I would put the experience I’ve had with SGR…above all my experiences with other law firms.

– Chambers Client Feedback

”

The Firm was ranked by U.S. NEWS BEST LAWYERS® BEST LAW FIRMS in 10 National Tiers, including Trusts & Estates, Biotechnology, Land Use & Zoning, Trademark, Appellate, Construction, Litigation-Intellectual Property, Patent, Real Estate and Technology, up from 9 last year.

FORTY FIVE SGR attorneys were recognized by BEST LAWYERS®.

Up from 34 in 2018

Dana Bradford, Steve Brust, Adam Buss, and Jeff Tenen were recognized by THE BEST LAWYERS IN AMERICA® as 2020 Lawyer of the Year in their respective practice areas.

SGR made the Am Law 200 for the 5th consecutive year, advancing 5 slots.

Events and Press In 2019, we hosted and sponsored 191 events and causes AND we hosted 526 people at 30 sporting events!

PANELS, SEMINARS, WEBINARS HOSTED EVENTS SPONSORED EVENTS

Twice monthly, we send you the Marketing Calendar to keep you informed about all the events the Firm supports.

48

PRESS RELEASES

We kept SGR at the forefront of clients’ attention.

28

ADS

ssional in 1986 by congre y recognized significant is a national holida Reagan) to recognize the ss Women’s Day titiveness of (President to the compe American Busine proclamation economy and g women to by presidential resolution and of women to our American workin goals. contributions ued need for and career and increasing and the contin high personal internationally skills, and set the United States ns, diversify their expand their horizo

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ALL

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SGR Marketing designed and sent more than 48 Digital & Print Invitations, plus 500 Gift Cards to clients for the Women’s Initiative and over 5,000 Holiday Cards for Rosh Hashanah, Thanksgiving and the winter holidays.

Clients and Client Service Presentations

Marketing prepared 71 Client Pitches & RFPs along with 37 Presentations & Webinars.

Client Pitches

RFPs

Webinars

New Clients

2019

986

Champions Community Non-Profit

Hubbard House

8,253 New Matters

NOTABLE ORGANIZATIONS

Chattahoochee River Keeper

2,524 Pro Bono Hours

Boy Scouts of America

Animal Zone

Emory University

Marketing assisted in the development of a new

Client Service Initiative

BE RESPONSIVE

BE FORWARDTHINKING

BE REGULARLY COMMUNICATIVE BE ALIGNED ON EXPECTATIONS

BE ACCOUNTABLE WITH FOLLOW-UP

New and Expanding Seminars

Podcasts

3 Podcast

Newsletters

1

2

Cannabis Practice

5

Summit

1

1 1

1

Client Alerts

Panel

Symposium

Thanksgiving E-card

Blog

New York Newsletter Branded Social Media Posts

SGR Labs SGR Promo Store

SGR Alumni LinkedIn Page

New Attorneys

In 2019, SGR added 37 new attorneys including 26 laterals and 11 law clerks. Your marketing team helps our new lawyers integrate into the Firm and sets them up to market themselves and their practices successfully.

We Have 20/20 Vision for 2020

How can we help your practice?