“Behind the Scenes: Crafting Luxury Bath Collections”
- Where Artistry Meets Engineering
Editor’s note
In this edition, we delve into the behind-the-scenes world of the US luxury bath design and construction industry—a remarkable $56.9 billion market.
We’re excited to showcase some of Āsaya Design’s exquisite luxury residential projects while taking you on an exclusive tour of ABG Hospitality’s IMI manufacturing plant. There, we’ll unveil their latest innovation: the Calligraphy collection. Our tour was expertly guided by IMI’s CEO, Dirk De Vuyst, whose philosophy resonates deeply with our values: “We are adamant about sticking to our promises and ensuring we over-deliver and exceed all client expectations. We love to think outside the box on product development and thrive on challenging deadlines. We can increase capacity in hours by realigning our willing and dedicated workforce. I’m also a passionate self-development enthusiast.” This edition celebrates the intersection of visionary design, innovative manufacturing, and unwavering commitment to excellence that defines today’s luxury bath industry.
Read more in the latest āśaya Digest!
Smita Sahoo
Conceptualization - The Beginings
At āśaya Design Studio, every project begins with concept creation - our most crucial phase. Whether designing luxury residential spaces or hospitality venues, we develop foundational concepts perfectly aligned with our clients’ vision and stakeholder goals. This essential first step sets the creative direction and ensures project success. Two distinct concepts shown here represent our tailored approach.
Casestudy 1 - River North Luxury Residence
A timeless story
Luxury bathrooms cost $75,000-$150,000, making careful planning of materials, fixtures, accessories, and specialty features crucial. Thoughtful design considers existing infrastructure, future maintenance, and overall vision. These images showcase a layout maximizing windows and natural light while opening the space to create a larger, more expansive feel through strategic design choices.
Casestudy 1 - River North Luxury Residence
A timeless story
Material selection, fixtures, and vanity choices are crucial in luxury bathroom design. This neutral marble palette features gold and neutral accents. When selecting lighter materials, long-term maintenance is essential - here we chose honed finishes for easier upkeep. The detailed wall tile pattern adds visual interest while remaining low-maintenance through strategic wall application.
Casestudy 2 - Andersonville Luxury Residence
Casual rustic
This design embraces casual rustic aesthetics with bold black and white tile patterns. Medium-toned textured gray tiles balance the tall pitched ceiling, while lighter warm wood cabinets add coziness. Handmade rustic blue accent tiles provide the fun color element clients requested. The combination of classic black-and-white patterns creates a timeless yet playful space.
Casestudy 2 - Andersonville Luxury Residence
masterbath
Given the architectural palette’s emphasis on movement and color, the design team selected disciplined black and white plumbing fixtures and accessories. This restrained choice complements the overall design while allowing the accent tile patterns to serve as the space’s focal point, creating perfect balance between bold elements and refined functionality.
āśaya I
Casual rustic
Caligraphy Collection - A case study (https://abghospitality.com/)
āsaya Design visited ABG Hospitality’s IMI manufacturing plant to explore the innovative Calligraphy collection. This genius system offers timeless monolithic and tile patterns in large 3’ x 8’ panels, eliminating manual tile layout labor while achieving minimal grout lines. With custom manufacturing capabilities, this innovation delivers luxury products with efficiency and easy maintenance—making it an excellent choice for large-scale hospitality projects.
Subtle Charcoal Veins, Modern Serenity: Elevate Your Space with Effortless Style.
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ABG Hospitality
Caligraphy Collection - Where artistry
FEATURES STANDARDS AND RATINGS
- Side walls: 36W x up to 96H
- Back walls: up to 60W x up to 96H
- Nominal thickness: 5/16 (+/- 1/16 variance)
- Gloss finish
- Minimun order quantities apply
- 10-year limited warranty
- Typical CSI Code: 06 61 13 (Div 06)
- ANSI
- ASTM (Fire Rating)
- MAS Certified Green
Touring the Georgia manufacturing plant revealed custom molds creating the Calligraphy collection and sleek 4” shower bases featuring thoughtfully designed drain openings suitable for both renovations and new construction projects. With an impressive production capacity of 300 units daily, this team is exceptionally well-equipped to meet hospitality luxury bathroom construction demands nationwide.
Celebrating women in Hospitality
Amy brings a wealth of experience and expertise to our organization. In her role, Amy will focus on specifying products, managing relationships with major national hotel brands, and specifying architects and design firms. Her strategic leadership will drive growth and strengthen our presence in the hospitality sector. Amy has over 30 years of experience in business development, marketing, and strategic leadership. Her extensive background spans diverse markets, including hospitality, multifamily, healthcare, and education, with a particular emphasis on new construction, renovations, and brand conversions in the lodging industry. Amy’s ability to build and mentor high-performing sales teams and her passion for fostering trusted partnerships have earned her a reputation as a “Super Connector” and a trusted advisor in the commercial real estate and construction industries, and the architect and design communities.
About ABG
ABG Hospitality is the one source innovative design partner for all your premium, high-end hospitality needs. Our products not only create a comfortable, luxurious aesthetic, but are also manufactured with quality and durability in mind. ABG Hospitality offers comprehensive package offerings, trusted brands proven to deliver, and superior products at a competitive price. From check-in to check-out, we are determined to uphold our corporate responsibility keeping sustainability, wellness, and customer experience at the forefront.
