āśaya I DIGEST _ April 2024 Issue

DIGEST āśaya I

APRIL2024

Creating environments that honor food & heritage a continuously expanding industry of artistic innovation !!

Raja Foods Headquarters

celebrating Indian ingredients on a global platform

Editor’s note

In this month’s issue, our main focus is on the environments shaped by the narrative of food ingredients, culinary traditions, cultural stories, travel, and the creation of lasting memories for guests. We also highlight the significance of personal branding and its profound influence on a company and its target audience.

We trust that this piece brings you as much joy in reading as it brought us in its creation.

Smita Sahoo

Power of Personal Branding

Produced in Israel by the boutique Tulip Winery, Stoudemire Wines merge love of heritage with love of community. Based in Kfar Tikva, which means “Village of Hope,” Stoudemire and Tulip produce award-winning kosher wines by employing individuals with developmental disabilities.

Stoudemire Wine launch event at Ostrow Miami.

Photo : Amare Stoudmeire, Sabrina Boasman, Smita sahoo

Creating environments that honor both food & heritage

As women continue to enter the workforce by choice or due to their life circumstances or changing family structures, it’s important to take a holistic approach to our built environments. Whether it’s an office, hotel, or airport or any other real estate asset class, we must consider how to support our changing lifestyles and challenges. Let’s work towards creating inclusive spaces that meet the needs of all

Chef Olivia has introduced kosher French dining to the Buena Vista neighborhood in Miami with her restaurant Ostrow. A pioneer her field, she has crafted a unique culinary experience that reflects her diverse personal background and globetrotting adventures. She wants to revolutionize the kosher world, with the goal of changing a niche market that has long been left aside.

Photo : Chef Olivia Ostrow at her restaurant Ostrow Brasserie

Creating environments that honor both food & heritage

The design of the 2,400-square-foot Ostrow Brasserie was inspired by Chef Olivia’s childhood in France, complemented by Miami’s tropical influences. A whimsical art wall highlights over 40 pieces from Chef Olivia’s personal collection, while the signature Art Nouveau mural, a replica of one of artist Alphonse Mucha’s famous beer posters, at the restaurant’s entrance pays tribute to France’s storied past. The restaurant’s décor perfectly reflects a combination of her culinary flair and personal history.

Credit : Art Nouveau mural, a replica of one of artist Alphonse Mucha’s famous beer posters at the entrance

Credit : Culinary creations by Chef Olivia

Credit : A whimsical art wall from Chef Olivia’s personal collection

Celebrating Women in Business of Ideation

Stacy Callighan is the Co-Founder & Design Lead of PinPoint Collective where she leverages human-centered research to innovate spaces, services, products & experiences that make an impact in the world. When she founded PinPoint in 2018, her and her business partner did so with a mission to touch 100 million women’s lives. To date, they have helped organizations including Airbnb, the American Dental Association, and Vanderbilt University deeply research the needs of underrepresented female decision makers and design strategies that generate more fair, equitable, and inclusive communities.

Coming from a traditional background in architecture, Stacy uses her practical knowledge of architecture in combination with design thinking and ethnographic research to generate disruptive and innovative environments that capitalize on user productivity, efficiency, and revenue generation capable of redefining an industry. She has worked with clients in the fields of healthcare, travel industry, luxury and non profits developing business strategies, innovative technologies and strategic architectural designs.

Stacy Morton Callighan

Co-Founder

and Design Lead, PinPoint Collective

https://pinpointcollective.com/collective/

Founded in 2018 PinPoint, their mission was to touch 100 million women’s lives. To date, they have helped organizations including Airbnb, the American Dental Association, and Vanderbilt University deeply research the needs of underrepresented female decision makers and design strategies that generate more fair, equitable, and inclusive communities.

Photo Credit : Ideation session at PinPoint Collective’s office

Raja Foods Headquarters - Coming Soon !!

Celebrating both food & heritage

Motif meaning

The Ambi motif’s symbolizes fertiliy, reproduction and abundance. It is synonymous to Indian artistry and is a proud reminder of its profound influence on world culture, heritage and beauty.

Raja is a royal Sanskrit title used for Indian monarchs. It means KING.

India’s national fruit is Mango - King of all fruits. Sacred Indian tree with magical powers. Symbol of fertility.

Ambi

Origin : India 11th centuary

Paisley

Origin : Scotland 19th centuary

Raja Foods Headquarters - Coming Soon !!

We are excited to announce the upcoming unveiling of the Raja Foods Headquarters in Schiller Park, IL. Raja Foods is a leading provider of Indian cooking ingredients in North America. Our design team is working on a collection of distinctive wall art that features traditional Indian spice designs, aiming to narrate tales that celebrate the rich history of Indian cuisine and its meaningful influence on the international culinary landscape.

Credit : Sketches by asaya DESIGN. Indian spice that fueled trade routes and cultural exchanges, putting India at the center of the ancient spice trade network