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PLUS

Cyberoam Forays into Consumer Security Market /08 www.smechannels.com

india’s first IT magazine for sme business VOLUME 02

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ISSUE 07

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SEPTEMBER 2011

SME CHAT 

/42

Team Computers: Partners need to be Cautious”

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TREND SETTER 

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IBM: Solution Based approach right for SMEs

COMPONENTS’ MARKET

GROWING STEADILY cover.indd 1

CASE STUDY/25 Tally: “Capability of Tally.ERP 9 is Beyond our Expectation”

The components’ market is closely dependent on the momentum in the IT market. Yet, with growing consumerism, aggressive marketing strategies, and the expansion of the PC market, the component market has started emerging as a formidable market segment in its own right. /32

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Tally.ERP 9

STAY ONE MOVE AHEAD… MOVE TO TALLY.ERP 9

With 20 years of engineering behind it, Tally.ERP 9 delivers the best Financial & Inventory management software solution for your business. No matter what the size or scale of your operations, Tally.ERP 9 meets your requirements, either out-of-the-box or customised. Supported by a robust and countrywide sales, service & solution partner network, your complete solution - Tally.ERP 9 - is just a move away.

For more information contact a Tally Office near you: • Ahmedabad: 079 - 32205162/64 • Chandigarh: 0172 - 3200068/69 • Delhi: 011 - 46182559 • Lucknow: 0522 - 3200297

• Bangalore: 080 - 67582559 • Chennai: 044 - 45982559 • Hyderabad: 040 - 32425432 • Mumbai: 022 - 42682559

• Bhopal: 0755 - 3202220/599 • Cochin: 0484 - 3201490 • Kolkata: 033 - 44082559 • Pune: 020 - 32307220/020

www.tallysolutions.com

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PLUS

DIGISOL to Educate Dealers & Resellers /10 www.smechannels.com

india’s first IT magazine for sme business VOLUME 02

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ISSUE 07

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SEPTEMBER 2011

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RS. 20/-

EVENT REPORT 

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SMEs are Responsible for Several Innovations in Manufacturing and Service Sectors

PARTNER CORNER 

/24

GSeven: After doing business with Tally, our attitude towards the business has changed

MY EXPERIENCE EDITORIAL

SME REVOLUTION IS AWAITING ! SANJAY MOHAPATRA editor@smechannels.com

WHEN THE country has changed its fortune through various movements - be it Green Revolution, IT Revolution, Telecom Revolution, Retail Revolution then why cannot we think about SME Revolution. Every industry player and stake holder understands the role and importance of the SMEs but yet making dilly-dally in their approach to this important sector. As we already saw the eminent personalities present in the SME Channels Achievers’ Awards 2011 agreed on the fact how SMEs can change the way India is being seen in the global arena. Our dependence upon other countries in terms of products manufacturing can be reduced and our export will also get major boost. Today, China is exporting many of the consumer-centric products including toys, hairbrush, hair driers, garments, shoes, etc. to the Indian market. These products are being manufactured by SMEs in China. A global research paper says, in most of the countries including the BRIC countries, near about 99 per cent of companies in the private sector are SMEs. Most of our banks including the large nationalized banks have created SME strategy. They have concrete plans and programmes to tap the burgeoning SMEs in India. Government of India, Department of MSME, has also laid out clear policy to enhance productivity and skill sets of the SMEs. The IT industry has already strategy talking about cloud computing, SAAS, PAS, etc., which can change the SMEs’ adoption of Technology. Companies like TCS, Google, HCL, Sify have dared to take the challenge of offering solutions to these communities, why should not the entire industry come forward in unison. This will surely change the SMEs’ attitude and instill courage in them that they must invest in technology for a better tomorrow. The concern of the SMEs is lack of knowledge and foresight. They are also scared of investing on technology. They do not think beyond their daily work. Like the technology changed the lifestyle of the consumers and instilled attitude in the middle class to spend, the same can also happen to the SMEs. There are thousands of handicraft (as an example) clusters in India. They either sell their products in the local market or showcase in local exhibitions. They are patronized by NGOs and co-operative societies. Time has come that enterprises should patronize these small-scale industries and help them utilize the power of ICT, and showcase and sell their products in the global market. Before I sign off, I would like to thank all the partners who have supported us bringing out our 1st SME Channels Achivers’ Awards. I also thank the participants who have made it great success.

Boxee Box by D-Link BOXEE BOX by D-Link provides an easy way to bring multimedia experience onto the television. Simply connect the Boxee Box to the Internet using a wireless or wired connection, plug in an HDMI cable comfortably browse through content. It delivers movies, TV shows, music, and photos from a user’s computer, home network, and the Internet to their HDTV without the need of a PC. Additionally, Boxee’s core social features make it easy for friends to discover new content from each other through social networks like Facebook, Twitter, and more. Boxee is a popular PC, Mac, and Linux software based program that lets users watch thousands of popular TV shows and movies.

SPECIFICATIONS With built-in 802.11n Wi-Fi support, it can transfer files without delay and from longer distances within a user’s home. FINAL WORDING It has extensive format support which ensures that when you want to play any content, you can actually fulfill that wish. It is priced at very affordable Rs.13, 999/- and available with 1 Year warranty. OVERALL RATING

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contents

SEP VOLUME 02 ISSUE 07

2011

ER COV RY STO

india’s first IT magazine for sme business

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Executive Editor: Smruti Chaudhury Copy Editor: Neil D’Souza Reporter: Neeta Israni Design & Development: Gagandeep Miglani Visualizer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Senior Manager: M Raj Executive- Marketing: Rajat Kumar Circulation and Printing: Panchanan Bhoi SALES CONTACTS Delhi 6/101, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-46151993 / 9313891660 E-mail: raj@smechannels.com Bangalore Subrat S NO.661, 10th Main, 5th cross, 4th Block, Koramangala, Behind Old Maharaja, Bangalore-560034 Phone: 9886107294 Mumbai Hemal Shah B/14, Neel Ashish 92, J.P.road, Andheri (West) Mumbai - 400058 info@smechannels.com Kolkata S Subhendu BC-286, Laxmi Apartment, Kestopur Kolkata-700101

Components’ Market: Growing Steadily /32

The components’ market is closely dependent on the momentum in the IT market. Yet, with growing consumerism, aggressive marketing strategies, and the expansion of the PC market, the component market has started emerging as a formidable market segment in its own right. TREND SETTER GBB  /28 Time for the Market Beyond Metros to Grow

IBM India  /30 Solution based approach is right for the SMEs

SME CHAT Team Computers  /42 “Partners need to be Cautious” Ranjan Chopra

SME Channels Achievers’ Awards 2010-11

EDITORIAL OFFICE Delhi: 6/102, Kaushalya Park, New Delhi110016, Phone: 91-11-41055458 info@smechannels.com Bangalore 136/ 9, Ground Floor, Eden Crest Apartment, Grape Garden, Ejipura Vivek Nagar PS Bengalore-560047 news@smechannels.com

Printed, Published and Owned by Sanjib Mohapatra Place of Publication: 6/101-102, Kaushalya Park, Hauz Khas New Delhi-110016

more inside Editorial~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 04

TECH CORNER Event report  /46

Phone: 9674804389

Phone: 91-11-46151993 / 41055458 Printed at Karan Printers, F-29/2, 1st floor, Okhla Industrial Area, Phase-2, New Delhi 110020, India.

Snippets~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 08

All rights reserved. No part of this publica-

Partner Corners ~~~~~~~~~~~~~~~~~~~~~~ 24

tion can be reproduced without the prior

Case Study-Tally~ ~~~~~~~~~~~~~~~~~~~~~ 25 Products~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 60

written permission from the publisher. Subscription: Rs.200 (12 issues) All payments favouring: Accent Info Media Pvt. Ltd.

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SNIPPETS PRODUCT | CHANNEL | CONSULTING | SERVICES

for more log on to smechannels.com

Cyberoam Forays into Consumer Security Market Cyberoam launches another first to market – NetGenie, security enabled routers for home and small office segment. NetGenie offers

Internet access over devices like desktop, laptop, PDA, smart phone, iPAD and more. Internet connectivity can be shared among family

members along with the ease of connecting Wi-Fi enabled devices like printer, gaming consoles and more, across the home networks.

Priced at Rs. 7,999 and Rs.10,999, respectively for HOME and SOHO editions, the wi-fi routers support 3G. Besides, the products offers pre-set Wi-Fi security settings for a secure Wi-Fi connection without the need to manually configure complex security settings before going online. It protects against viruses, intruders, and hackers and protects your home network from becoming a part of botnets with security features like Firewall, Intrusion Prevention System, and in-built Anti-Virus. Because of Parental Controls, NetGenie blocks unsafe/adult Internet content and offers flexible controls to enable parents to set age-appropriate Internet access for kids. Pre-categorized list of websites and applications in NetGenie remove the inconvenience for parents to manually enter websites and applications they want to block for kids. Mr. Hemal Patel, CEO, Elitecore Technologies, says, “NetGenie has been conceptualized as a friend and guide for families and small offices that does many things and makes Internet fun for the users. It will serve you everything you ever wished for, regarding the online safety of your kids and employees without restricting their creative freedom in any way.

Dell Reshuffles its Global Commercial Channel Team Dell is restructuring its Global Commercial Channel team. The restructuring is aimed at increasing Dell’s penetration and footprint in the market especially in the Tier II regions- which is a heartland of commercial businesses. Aligned with the growth and potential of the channel market, the enhancement in the channel team structure aims to provide better partner focus and experience. In sync with the mid-market opportunities, the focus will now be higher on second tier territories than in the previous structure. Suresh Reddy, General Manager, GCC, Dell India said, “Dell’s commercial channel focus is validated through the fact that our sales force has doubled in the last two quarters. Under the new strengthened structure, we have added more enterprise specialists since we realize that our commercial business customers need direction on how to optimally deploy limited IT budgets. The number of our partners will increase, leading to an increase in engagement level with the customers. Our focus is to ensure that our partners sell solutions rather than products.”

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Authorised Distributor:- Cinesonic Audio Visual Pvt.Ltd, 10/2, DLF Industrial Area, Shivaji Marg, New Delhi-15 For Dealer Enquiry, Call Vipin Suri:- +91 8800373588; email: vipin@cavpl.com

MITSUBISHI ELECTRIC INDIA PVT. LTD, Building No. 9B,2ND Floor, Cyber City, Phase -III , Gurgaon-122002; www.mitsubishielectric.in

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SNIPPETS

eScan Dhinka Chika Offer 2011’ ends on September 30, 2011 eScan 11 has launched an exciting promotional offer for its channel partners, ‘eScan Dhinka Chika Offer 2011’ across India. This aggressive quarterly promotional activity ends on September 30, 2011. The specially designed scheme is valid on purchase of eScan’s products for SOHO & SMB. The partners in East region can qualify for SMB products. eScan values its relationship with its partners and with this scheme rewards their commitment for their contribution to make eScan reach the end users, the last mile. The scheme is towards rewarding our partners who’ve been patronizing and promoting eScan products. eScan partners can register online to qualify for this offer and will have to buy eScan products only from MicroWorld Authorized Dealers/Distributors of their respective regions. As per the scheme, depending on the number of SMB boxes and/or DVDs an eScan Partner buys; he’s credited with the pack points for SMB & SOHO products separately. According to the numbers of points earned with this scheme, eScan esteemed partners can redeem their accumulated points for gifts such as Volkswagen Vento, Maruti Swift, Hyundai i10, Tata Nano, Bajaj Pulsar, Apple Laptop, Apple iPad, Sony LCD Television, Blackberry Mobile, Sony Cyber shot Camera, iPod Shuffle, Branded watches, and much more. “Keeping in pace with our past channel promotional offers, this offer is strategically designed to create a feel good factor among the channel community and add more benefits as well as value propositions for our partners, wherein they can achieve more benefits, accruing higher number of points. Whether their contribution is big or small, every partner during the scheme period will take away an assured gift. We’re glad to invite more existing and future partners to register for the scheme and make it successful. This scheme also helps us enabling our partners to become more informed of our company’s offerings and the business benefits that are provided through our different channel initiatives,” says, Anil Gupta, AVP- India Sales, eScan.

DIGISOL to Educate Dealer & Reseller DIGISOL has again rolled out its extensive seminar series “nextech 2011” for its dealer and reseller community. ‘nexTech 2011’ will cover more than 120 cities across the country. This one-day seminar which started from 17th August at Gurgaon and will continue till the year end, explores the journey of active networking industry for the future. “nexTech 2011” is aimed to promote DIGISOL range of products in class A, B, C & D market and will also create awareness on latest trends and technologies existing in the market. This seminar series will help the dealers & resellers to understand these technologies and to promote it. Debraj Dam, VP. - Strategic Sales, DIGISOL said, “Our company’s philosophy is to grow along with our partners by providing better products, service and profitability, thereby empowering them with knowledge and expertise on all networking trends and latest technologies existing in the market”. Smartlink has recently entered the motherboard market with its new brand ‘DIGILITE’. Company has sophisticated manufacturing capabilities and vast experience in the manufacture of motherboards.

MY POINT

Norton Launches 2012 Products Furthering its Norton Everywhere initiative to protect consumers everywhere they go – across locations, platforms, devices and digital experiences, Norton by Symantec today released Norton Internet Security and Norton AntiVirus 2012. The company is delivering on this initiative with mobile and cloud-based technology, including new features in the Norton 2012 products and new beta products and services which will be launched in the coming months with plans to support mobile and tablet devices for both Android and iOS platforms. Norton AntiVirus and Norton Internet Security 2012 are designed to improve on their already industry-leading benchmarks for protection and performance, while enhancing the overall user experience.

Asus ASPs Expend Customer Service Support ASUS Technology has appointed four regional service partners. The service partners will be known as ASUS Service Partners (ASPs). These are Datamation in Guwahati, Modi Infosol in New Delhi, Aldous in Cochin and Careoffice in Ahmedabad, who’ll be extending their service support to the customers in East, North, South and West regions respectively. The appointment of the service partners is aligned with ASUS’ strategy to offer best of the after sales support across different geographies of India.

Nirmal Datacomm Opens Training Centre in Mumbai

“Panasonic continues to bring exciting offers every festival for its customers to provide them with the best buying options and add cheer to celebrations.” DAIZO ITO

PRESIDENT, PANASONIC INDIA

Nirmal Datacomm, a leading network integrator provider of end-to-end IT infrastructure solutions and an ISO 9001:2008 certified organization, has extended its IT training and education arm by opening a Training Centre in Mumbai. The newly opened training centre is equipped with state-of-the-art infrastructure and capable of providing cutting edge training on latest technologies. Commenting on the opening of the new training centre, Mr. Kedar Shah, CEO of Nirmal Datacomm stated, “Our training programs utilize the length and breadth of our nationwide infrastructure in real time networked environments. In a fast transforming business landscape, boundaries are disappearing. Multinational companies are looking out for skilled professionals.”

10 SME CHANNELS SEPTEMBER 2011

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SNIPPETS

AMD FX CPU Creates World Record AMD achieves the Guinness World Record for the “Highest Frequency of a Computer Processor,” by overclocking the upcoming 8-core AMD FX desktop processor. “The record-breaking processor speed that resides in the AMD FX CPU clearly demonstrates performance gains for the new AMD ‘Bulldozer’ multi-core architecture, which will provide x86 computing power for this CPU and future AMD Accelerated Processing Units,” said Chris Cloran, corporate vice president and general manager, Client Group at AMD. “Along with world-record frequencies, the AMD FX processor will enable an unrivaled enthusiast PC experience for the money – extreme multi-display gaming, mega-tasking and HD content creation.” The AMD FX CPU, set to launch in the fourth quarter of 2011, achieved a top speed of 8.429 GHz, surpassing the previous record of 8.308 GHz.

HRITHIK ROSHAN TO ENDORSE IBALL TABLETS iBall, the Mumbai based IT solution provider, forays into tablet market by launching iBall Slide and appointing Bollywood actor Hrithik Roshan as brand ambassador. iBall Slide is a powerful Tablet with 1 GHz ARM Cortex – A8 processor. The trendy 7 - inch iBall Slide incorporates a ultra smooth capacitive touch with Android 2.3 Gingerbread OS. It provides 8GB built in- with 32GB expandable memory. Wi-fi, Bluetooth and 3G on dongle support gives complete flexibility for connectivity to the user. USB host and OTG port allows copy to and from the pen drive. A keyboard or a mouse can also be attached through USB port and of course the product can be attached to the PC. Bluetooth devices like headphone, keyboard and mouse can also be used with the product iBall Slide promises a powerful engine for excellent performance and experience making it the most irresistible offer in the Indian market. The product comes with BIG 4400 mAh lithium-ion-battery supporting up to 6.5 hours of music and 5 hours of Video. High quality real 2.0 megapixel front Camera and HDMI output for HD quality video completes the packaging of the product. HD quality video and 3D games are supported on iBall Slide.

Hitachi Data Acquires BlueArc Hitachi Data Systems has introduced a significant milestone in its strategy to give customers seamless access to all data, content and information with the acquisition of BlueArc Corporation. Building upon a successful 5 year OEM partnership, Hitachi Data Systems and BlueArc will give customers the unmatched combination of Hitachi enterprise-class quality, reliability and support with innovative, highly scalable, high performance BlueArc network attached storage (NAS). Hitachi Data Systems completed the acquisition of all outstanding shares of BlueArc in an all cash transaction. Wells Fargo Securities was the exclusive financial advisor to Hitachi Data Systems. BofA Merrill Lynch acted as financial advisor and Credit Suisse as a co-advisor to BlueArc for this transaction. IDC predicts that by 2014 more than 83 per cent of enterprise storage system capacity will be shipped for file-based data, taking the compound annual growth rate (CAGR) for file serving storage capacity to 2.5 times the CAGR for block storage capacity. With this acquisition, Hitachi Data Systems is making a significant move to address the fastest growing segment of the storage market. BlueArc has been successfully delivering high-performance enterprise NAS solutions to customers.

HP to Boost its ITO Business HP Enterprise Services inaugurated two new facilities in Bangalore. The new facilities will increase the capacity of the Best Shore hub in India and will offer infrastructure technology outsourcing (ITO) services to clients across the globe in a shared service delivery environment. Earlier, HP had announced that it expects to add more than 500,000 square feet of real estate in FY11 through three new facilities in Bangalore and one in Chennai to deliver multiple services to clients across the globe. Additional facilities will be added before year end and will increase the hub’s capacity to deliver applications as well as infrastructure technology outsourcing services in India. HP’s Best Shore hubs are designed to enhance the client experience by giving them access to technical expertise and tailored solutions to meet their unique requirements. The hubs also help reduce delivery complexity by providing multiple services from a single location and support rising client demand for low-cost, scalable services. They also integrate with other delivery centers to create a global sourcing model that is balanced, flexible and best-in-class. Prakash M S, director, Best Shore ITO India Center, HP, said. “This new facility will deliver next generation infrastructure services to our clients across the globe.”

Avaya comes-up with new services Avaya has introduced new services and capabilities to help businesses more effectively incorporate social media into their customer sales and service strategy. Avaya has launched new contact centre solutions to help businesses drive competitively differentiated customer experiences across an array of multimedia channels, including social media. Avaya’s latest social media developments are driven by Avaya Social Media Manager, an integrated solution that allows businesses to scan social media content (such as tweets and Facebook updates) in an automated fashion; analyse the content for relevance; and then enables customer service agents to take action. It can be used to enhance agent and customer experiences, improve branding and increase revenue streams via social media-driven customer service. A user of Avaya Social Media Manager is San Diego, CA.-based Motiva, a 450-agent provider of customer service solutions with contact centre operations in Mexico. Mohammed Hayath, Head-Contact Centre Sales, India & SAARC, Avaya India, said,” As a global leader in the enterprise communication industry, Avaya understands that, for contact centres to provide an enhanced customer experience, they’ll have to adapt themselves to the changing communication needs.”

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SNIPPETS

Zebronics Unveils Laptop Cooling Pad ZEB-NC5000

HP USES RECYCLED PLASTIC FOR INK CARTRIDGE HP has collaborated with Lavergne Group to extend its cartridge manufacturing using recycled plastics. Under HP’s “closed loop” ink cartridge recycling program, the company utilizes Lavergne’s new plastic compounding facility in Vietnam HP’s growing collaboration with the Lavergne Group is the culmination of a twelve-year relationship focused on developing “closed loop” plastic resin solutions that meet the high quality standards required for Original HP ink cartridges. The Lavergne Group’s expansion in Vietnam provides additional capacity for HP to continue year-on-year increases in the volume of “closed loop” recycled plastic used in manufacturing Original HP ink cartridges. The Lavergne Group’s new plant in Vietnam will facilitate regional qualification efforts, enabling future growth in the volume of Original HP Ink cartridges that can be manufactured using the “closed loop” recycling process. The facility will also be closer to the manufacturing sites for HP Original Ink cartridges in Asia Pacific and local sources of recycled materials, which will provide an estimated six per cent reduction in the plastic carbon footprint when the facility is fully operational. “We are excited to grow our collaboration with Lavergne in ‘closed loop’ ink cartridge recycling, which will help our customers who are using Original HP Ink reduce their impact on the environment,” said Annukka Dickens, Head of Environmental Management, Asia Pacific and Japan, HP. “This year, HP has achieved a truly significant milestone, with 1 billion Original HP Ink cartridges manufactured using the ‘closed loop’ recycling process.” “We are proud to continue to work closely with HP, who demonstrates a strong commitment to the environment through continued recycling innovation that enables users of Original HP Ink to reduce their environmental impact,” said Mr Jean-Luc Lavergne, President, Lavergne Group.

Zebronics has launched new premium laptop cooling pad ZEB-NC5000 with built-in powerful speakers. Laptop users face problems like over-heating and less sound through built-in laptop speakers. To address these problems Zebronics has launched new laptop cooling pad ZEB-NC5000. It comes with 180mm variable speed blue LED fan; its speed can be manually controlled by the user. The main feature of this cooling pad is built-in speaker. The speakers in this cooling pad are very powerful and loud. All the connections are done through bundled single USB cable, the fan as well as the speaker. There’s volume controller on one side of the cooling pad and fan speed controller on the other side. The cooling pad has rubber coated finish on the all the sides. Pradeep Doshi (Director Sales, Topnotch Infotronix) said, “Laptop accessories are important product line for Zebronics. This is really a premium quality laptop cooling pad with very good quality. It’ll really sort out problems of regular laptop users which face problems with heating and low sound. It also has a premium rubber coated finish which gives it a rich look.”

EXECUTIVE MOVEMENT

WORLDWIDE ECBDISK STORAGE MARKET GREW 11.6 % IN Q2 OF 2011 AS PER GARTNER, WORLDWIDE EXTERNAL CONTROLLER-BASED (ECB) DISK STORAGE REVENUE TOTALED $5.1 BILLION IN THE SECOND QUARTER OF 2011, AN 11.6 PERCENT INCREASE FROM REVENUE OF $4.6 BILLION IN Q2 ’10. WORLDWIDE ECB DISK STORAGE VENDOR REVENUE ESTIMATES FOR 2Q11 (MILLIONS OF US$)

IBM

-39.2%

NetApp Q2 2010

HP

Hitachi

Dell Q2 2011

Oracle

72.3

64.9

-10.2 92.7

152.5

377.8

-2.6% 387.9

467.4

377.6

454.9

666.1

495.4

23.8%

28.9%

516.6

772.7

681.7 EMC

683.7

8.9%

13.3%

585.8

-14.3%

Fujitsu Growth

Others

Note: Data includes desk-based PCs, mobile PCs, including mini-notebooks but not media tablets such as the iPad. Source: Gartner (July 2011)

1,279.0

1,619.4

26.6%

ZyXEL has appointed Mr. Gordon Yang as the President of ZyXEL Communications. Navinder Singh Chauhan has joined Smartlink Network System as GMMarketing. He was with D-Link India as head of marketing prior to this. Sudhir Nayar has joined Avaya India as its channel head. He was in Oracle prior to this where he was managing corporate strategy and business development for the India business. Xerox has appointed Konstantin Klein, Managing Director for Xerox India. He replaces Andrew Horne, who has taken a new role in Developing Market Operations for Xerox.

14 SME CHANNELS SEPTEMBER 2011

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SNIPPETS

BELKIN SHAKES HAND WITH SAMSUNG Belkin India has collaborated with Galaxy S Smartphone and Galaxy Tab Tablets. The partnership will ensure the consumers’ peace of mind as both the organizations are trusted brands and recognized global leaders. Belkin’s logo will guarantee compatibility and fit with Samsung Galaxy models. Secondly, it will facilitate one-stop-shops for Galaxy models and accessories, and the consumers can choose from a wide assortment of products. Mohit Anand, Managing Director, India Subcontinent Belkin Inc. said, “We are delighted to partner Samsung for its Galaxy S Smartphones and Galaxy Tab Tablets. The trendy, stylish and durable Belkin accessories for Samsung intend to protect the products and provide an individual statement to its customers.” Ranjit Yadav, Country Head, Samsung Mobile India said, “We’re happy to partner with Belkin for providing our customers with stylish accessories for their Galaxy S and tablet devices. We believe Belkin accessories perfectly complement the sleekness and stylish form factor of the Galaxy S Smartphone and Galaxy Tablets.”

McAfee to Ensure iPhone Data Protection McAfee has released WaveSecure software iOS Edition. McAfee, which already supports the Apple iOS for business users with its Enterprise Mobility Manager software, is now supporting individual iPhone users via an easy to download app, addressing mobile users’ primary security concern—protection against data and device loss or theft. The software enables users to protect their privacy and mobile data, whether their iPhone is lost or stolen, ensuring irreplaceable and private information can be backed up and restored, safe from misuse. Further, McAfee plans to continue to strengthen its consumer to enterprise mobile portfolio with broad support across operating systems. McAfee is demonstrating this commitment with WaveSecure software, iOS Edition. Users can wirelessly back up contacts, photos and videos as well as remotely track the location of their iPhone via the McAfee WaveSecure online portal. Users can wirelessly restore their contacts, even to an Android device.

Steve Jobs Resignation: A Setback to Apple The co-founder and CEO of Apple, Steve Jobs resigns to the utter dismay of millions of tech lovers. He was the driving force behind the growth of Apple and had rescued the company from near bankruptcy. Of course he will remain as chairman of the board. This is to remind that he was remaining ill for some time due to a liver transplant two years ago and surgery for pancreatic cancer seven years ago. “Steve’s extraordinary vision and leadership saved Apple and guided it to its position as the world’s most innovative and valuable technology company,” said Art Levinson, Chairman of Genentech, on behalf of Apple’s Board.

Trend Micro Introduces web Gateway Solution Trend Micro has released the web gateway solution, which now delivers even greater visibility and control over the growing use of cloud-based applications such as instant messaging, peer-to-peer, video and audio applications, and web mail. It provides superior protection against Internet threats, while reducing costs through data-centre consolidation by supporting bare-metal, VMware Ready and Microsoft Hyper-V virtual appliances. It works alongside the Advanced Reporting and Management module, a separate, but essential, component that provides centralized real-time network traffic visibility, reporting and policy management.

DIGEST TRANSCEND LAUNCHES RDF8 USB 3.0 MULTI CARD READER Transcend Information has introduced its new USB 3.0 multi card reader, the RDF8. The new reader utilizes a Super Speed USB 3.0 interface and supports the latest ultra-high speed card formats, including SDHC UHS-1, SDXC UHS-1, UDMA6/UDMA7 CF and MSXC cards, allowing avid photographers and video enthusiasts to effortlessly copy high-resolution uncompressed images or 1080p Full HD video files from their memory cards to their computer.

IGLOO I620/ I630 CPU COOLER SERIES FROM GLACIALTECH GlacialTech Igloo i620 & i630 is a simple name for a promising product. The GlacialTech engineers have created a high-performance product as they have focused especially on the optimization of the air stream conduction inside the heat sink to reach more efficient heat dissipation. The result is a combination of two smart innovations that successfully reduce the thermal resistance of the Igloo i620 & i630-a new milestone in CPU cooler industry.

GIGABYTE COMES-UP WITH ULTRA DURABLE 4 CLASSIC MOBOS Gigabyte Technology has launched its latest Ultra Durable 4 Classic motherboard technology. Debuting on the Intel H61 Express Chipset, Gigabyte Ultra Durable 4 Classic is a range of exciting technologies that safe-guard PCs from common everyday threats, including humidity and moisture, electro-static discharge, sudden power loss and high operating temperatures. “Gigabyte Ultra Durable 4 Classic builds on the success of previous Gigabyte Ultra Durable brands, adding new protective technologies that are crucial to DIY PC builders everywhere. The Ultra Durable 4 Classic logo makes a pledge that our customers will respect and appreciate: lasting stability and peace of mind,” commented Henry Kao, Vice President of Gigabyte Motherboard Business Unit. Gigabyte Ultra Durable 4 Classic motherboards embrace a range of exclusive technologies that guarantee our customers the absolute best protection for their PC, with built-in features that prevent common malfunction threats users encounter on a day-to-day basis.

MSI ALLOWS GAMERS TO HAVE BETTER PRODUCT MSI has unveiled its exclusive Smart Temp Sensor Technology, a special coating on the fan now changes from blue to white when the ambient temperature exceeds 45°C (degrees Celsius), giving users a clear indication of their system’s temperature. The Smart Temp Sensor Technology’s colour-changing fan allows hard-core gamers and users with quieter PC setups alike to check system temperature with just a glance and adjust the system’s cooling for better stability. Choosing a MSI graphics card with Smart Temp Sensor Technology means no more problems with overheating systems.

16 SME CHANNELS SEPTEMBER 2011

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Projectors for Home, Office and Edcuation

PRO 8200 Full HD 1080 P 4

For Sales n General Inquiries Contact : Viewsonic India (P) Ltd., Unit No. 2,3,& 4 (GF), Tribhuvan Complex, Ishwar Nagar, Mathura Road, New Delhi-110065. Phone No. 011- 42603195-97

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Our Authorised Partner : Redington (India) Ltd. : Vinayak Shenoy Contact No.:+ 91- 9382999433. email : vinayak.as@redington.co.in Aveco Technologies Pvt.Ltd. : Kanchan Mishra Contact No.:+ 91 - 9866697601 email : kanchan@avecoindia.com

8/23/2011 12:41:06 AM


SNIPPETS

80 % of Content Available On The Web Is Malicious eScan has conducted an in-depth research and come up with a comprehensive report based on malware URLs collected for the first half of the year 2011. According to the report, almost 80 % of content available on the web is malicious. SEO poisoning has risen to such an extent that the chances of clicking an infected link has significantly raised in the last year, says the report by eScan lab. The report provides comprehensive details on the top 10 Malware threats, Malware URL Count (Hosted countries), Malware count by extension, Malware count (Month Wise), Malware Count (Day Wise), Domain Wise Malware Hosting. The report highlights on the malware threats that dominated hugely in the last six months, thereby becoming a huge threat to the IT infrastructure. It has also been detected that the SpyEye botnet is capable of thriving on over 150 modules – such as USB drives, Instant Messengers and various other browser certificates.

Strontium Unveils new DDR3 Memory Modules

MMD UNVEILS NEW MONITORS MMD has recently launched stylish additions to its product portfolio at a promotional event in Bangkok. The new products were added to the already existing product lines in both segmentsconsumer line and business line. The company has made significant additions to the existing C, E and V lines of consumer monitors. The C Line monitors are available in a choice of 21.5” and 23.6” screen sizes. These elegant looking monitors would appeal to creative class of consumers who appreciate sleek sophistication combined with leading-edge technologies. E Line monitors are available in 18.5”, 21.5”, 23”, 23.6”, and 27” screen sizes. These monitors are tuned to a Smart Contrast ratio of 20000000:1 to deliver vibrant, flicker-free images and HDMI-ready, 16:9 full HD entertainments. The V Line of monitors would be available in 15.6”, 18.5”, 19”, 20”, and 21.5” screen sizes. The PowerSensor and the monitor’s small footprint would help it blend effortlessly into any lifestyle. The new business range from Philips includes monitors that suit a wide variety of needs. The Professional Line (P Line) is designed with professional users in mind such as architects and designers and combines superb picture quality with high ergonomic standards. The Business Line (B Line) was developed specifically for businesses and features height and tilt adjustment capabilities. The Small Business Line (S Line) is ideal for small firms as it offers good quality.

Strontium Technology has unveiled its new DDR3 1600MHz speed grade memory modules for desktops and laptops, with 2GB and 4GB capacity. As an introductory offer, price of 1600MHz modules would be kept same as 1333MHz modules. These modules are compatible with motherboards that support the Sandy Bridge platform. 4GB modules of Strontium’s value memory brand ‘EVM’ would also be offered at the same price for both 1600MHz and 1333MHz With base memory frequency at 1600MHz, latency of 9-9-9-24 and low 1.5V supply voltage, Strontium DDR3 1600MHz modules offer maximum compatibility and system efficiency. Users can reach maximum performance and faster benchmark scores without having to overclock. Further, Strontium will be offering these 4GB DDR3 1600MHz modules at the price of 1333MHz.

SMART Technologies Enables the Indian Classrooms

Vivitek Introduces 2D to 3D Projectors

SMART Technologies launches the 400, 600 and 800 series SMART Board interactive whiteboard line, SMART Notebook collaborative learning software and the SMART Table interactive learning center for Indian classrooms. The Indian education system has witnessed a paradigm shift over the last few years with the system of teaching and learning evolving and transforming into 21st century state-of-the art learning classrooms equipped with innovative educational solutions to facilitate technology-enabled education. SMART Technologies has identified this change as these next-generation products and solutions are aimed to further impact long-term technology implementation programs for education in India.

Vivitek Corporation launches its 2D-to-3D D5 series of projectors. The new D5 projectors, the D512-3D, D536-3D and the D538W-3D, feature conversion technology that seamlessly take existing 2D content and convert images into 3D pictures, without the use of an external box. The first in Vivitek’s line of projectors to utilize this built-in conversion technology, the D5 series takes standard DVD and Blu-Ray content (via HDMI) and switches it from 2D to 3D. The three projectors can also display 3D content from 720p/1080i at 50/60Hz and 1080p at 24Hz from 3D Blu-Ray players or other 3D sources, such as cable or satellite boxes. Weighing only 1.9 KG, D512-3D is priced at INR 37,950, D536-3D is priced at INR 53,130 and D538W-3D is priced at INR 57,684.

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SNIPPETS

Epson Printers Can Print From Android Devices Kingston to boost–up Epson is coming up with its new version of Epson iPrint for Android mobile devices that allows Andriod mobile phone and tablets users to print to selected Epson Inkjet printers. The Epson iPrint app allows users to print photographs and web pages. Users can also scan, save and share their files. The new app also supports online cloud services like Box.net, Dropbox and Evernote. This makes Epson’s iPrint one of the most capable Android printing applications currently available. “Epson is committed to superior mobile device printing solutions for performance printing on-thego. The new Epson iPrint app offers fun and useful capabilities including the ability to print photos, and web pages any time to any nearby wireless Epson printer, giving Android device owners the freedom to print virtually anything they want to,” said Samba Moorthy, Division Head – Sales & Marketing, Epson India Pvt Ltd. Epson iPrint for Android is free and available locally at the Android Market.

RICOH ENHANCES CHANNEL ENGAGEMENT WITH NEW MFDS Ricoh India has unveiled three new models of Laser Printers and A4 MFPs: the SP 1210N, SP 1200SF and SP 1200S. SP 1210N is a Single Function Network Laser Printer priced at Rs. 9,900. SP1200S functions as a printer, scanner and copier with a standard Automatic Document Feeder (ADF), priced at Rs. 11000/-. SP1200SF is a A4 Multifunction Printer that prints, scans, copies and faxes, priced at Rs. 17,000. SP1200SF model uses PCL 6 and PS3 and include PC faxing option. Both SP1200SF and SP1200S has attractive features such as 36 Bit color scanning, ID copy and Unauthorized copy control. All models have print speed of 22 pages per minute.

Umax Emphasises On Post Sales Services UMAX has launched a toll free number 18002093009 to address service calls and complaints. UMAX together with its exclusive distributor neoteric infomatique, has now added flavour on post sales services with its new concept of .Begin, introduced last month. The launch of the toll free number is a stride in the right direction towards lending support to the secondary channel partners as this initiative is aimed at taking post sales service to the grass root level thus reaching the consumers more effectively.

Snehal Shah, Business Manager, neoteric added, “The launch of the toll free number, has received a very positive response and there’s lot of excitement buzzing in the market already with this step forward, by UMAX . We’re now able to reach out to a large number of partners as well as customers. The toll free number has added a new dimension to our customer service; we also plan to provide technical support through this initiative as well.”

QNAP’s New v3.5 NAS Management Software QNAP unveils new V3.5 NAS management software for its Turbo NAS series, embedded as firmware. The new V3.5 firmware provides compatibility with Apple’s new Mac OS X Lion operating system, provides LDAP, antivirus, syslog server support, and more. Firmware 3.5 also includes service binding feature and enhanced MyCloudNAS service. Firmware V3.5 provides several new security enhancements. New antivirus feature allows the administrator to scan the NAS manually or on a recurring schedule; then delete or quarantine files infected by viruses, malware, Trojans, and other malicious threats. New RADIUS server provides RAIDUS-client-enabled devices with centralized account management and authentication for network access. External drive encryption blocks unauthorized access and protects data on external drives from theft by encrypting a disk volume or a specific partition.

its SSD product

Kingston has introduced its initiative step up promotions for its range of Solid State Drive (SSD) products in India. Since its entry into the SSD market in 2009, Kingston has been at the forefront in driving the use of these data storage options among enterprises across the country. In addition to SSD, Kingston in India has also become a dominant player in memory module and USB drive products. Kingston believes that SSDs are set to go mainstream thanks to its outstanding reliability, low power consumption and above all, very high performance. Judging by the strong potential growth that this segment holds, Kingston will now focus on acquiring higher volumes and enhance market reach for its SSD line in India.

HP to Simplify Virtual Infrastructure HP has introduced HP VirtualSystem for VMware, a highly-optimized, turnkey solution that gives organizations a virtualized infrastructure that speeds implementation and provides a foundation for cloud computing. As virtualization has gained adoption, multi-tier network architectures, virtual sprawl, inflexible storage, unpredictable workloads and security concerns have increased complexity and limited broad deployment. To help midsize to large organizations address these challenges, HP VirtualSystem for VMware includes virtualized HP Networking solutions, HP Converged Storage, HP BladeSystem servers, HP Insight software with on-site installation services.

TCS iON Launches in Delhi TCS launches iON - the first-of-its-kind fully integrated information technology solution for Small and Medium Business (SMB) in National Capital Region. iON provides best-in-class, on-demand business solutions using the very latest in scalable cloud computing technology. It has been developed to deliver IT in the 3rd generation service model to SMBs. Using a pay-per-use business model, iON helps SMBs leverage world-class technology solutions as a key business differentiator. It removes the need for SMBs to invest in IT assets or retain scarce IT talent. Ideal for SMBs’ technology needs, iON is preconfigured with hardware, network and software and backed by business, technical and consulting.

20 SME CHANNELS SEPTEMBER 2011

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Bigger. Faster. Hungrier. The fastest SATA hard drive on the planet. www.wdvelociraptor.com

WD VelociRaptor • 10,000 RPM SATA Hard Drives • Monstrous capacity - up to 600 GB • Rock-solid reliability-1.4 ml. hrs. MTBF • Ultra-cool operation • 5-year limited warranty

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SNIPPETS

Global PC Growth in 2011 will be Slow Worldwide PC unit growth is all set to touch 352 million units in 2011, a 3.8% increase from 2010, according to the latest preliminary forecast by Gartner, Inc. PC shipments are forecast to see better growth by the end 2012, when units are expected to reach 404 million units, a 10.9 percent increase from 2011. PC unit growth for both 2011 and 2012 has been reduced from previous projections: from 9.3 percent growth for 2011 and from 12.8 percent growth for 2012. The notably lower outlook for 2011 PC growth is largely due to sharply downgraded forecasts for Western Europe and the United States in the second half of the year. The lower outlook for 2012 is the result of a weaker 2011, and also a slower start to 2012 — with an expectation for better growth in the second half of next year as economies stabilize and new mobile PC form factors enter the market. Even so, the slowdown in the market is notable: Total unit shipments in 2012 are expected to barely reach 400 million units, which was originally a target for 2011. “Western Europe is not only struggling through excess PC inventory, but economic upheaval as well,” said Ranjit Atwal, research director at Gartner. “U.S. consumer PC shipments were much weaker than expected in the second quarter.”

LG IPS professional Monitor to Ensure Less Eye Fatigue

TP-LINK TL-SG3210 POSITIONS FOR SMES Ideal for small and medium business, TP-Link JetStream gigabit L2 Lite managed switch TL-SG3210 comes with 8 10/100/1000Mbps ports. The switch provides high performance, enterprise-level QoS, advanced security strategies and rich layer 2 management features. Moreover, the switch also comes equipped with 2 gigabit SFP slots, expanding your network flexibly. TL-SG3210 is the cost-effective network solution for the ideal small and medium business. TL-SG3210 has robust security and management features. The IP-MAC-Port-VID Binding and Access Control List (ACL) functions protect against broadcast storms, ARP and Denial-of-Service (DoS) attacks, etc. Quality of Service (QoS, L2 to L4) provides enhanced traffic management capabilities to move your data smoother and faster. Anymore, the easy-to-use web management interfaces, along with CLI, SNMP and RMON, mean faster setup and configuration with less downtime. For workgroup and departments requiring cost-sensitive Layer 2 Switch and gigabit capability, TP-LINK JetStream L2 Lite managed Switch TL-SG3210 provides you the ideal access-edge solution. In addition, the Access Control Lists (ACL, L2 to L4) feature restricts access to sensitive network resources by denying packets based on source and destination MAC address, IP address, TCP/UDP ports and even VLAN ID. Moreover, the switch supports 802.1X authentication, which is used in conjunction with a RADIUS server to require some authentication information before access to the network is allowed. Guest VLAN function supports to enable the non-802.1X clients to access the specific network resource.

LG Electronics has launched professional IPS Monitors in India. With brilliant colour display and superb picture clarity, the new range of IPS Monitors from LG are best suited for Medical uses, Graphics users, DSLR users, Gamers & multi-user viewing experiences. For the professionals looking out for a spanking new monitor, LG comes up with an ultimate solution in the form of an all new IPS monitor range. A complete delight for technology lovers, this stunning display offers an incredible resolution (1920 x 1080), enhancing the viewing experience beyond ordinary. Its slim and glossy design and 180 degrees viewing angle is bound to capture the attention of everyone. Packed with breath taking 5,000,000:1 contrast ratio, the highest level currently available, the LG IPS monitors ensures Mega Dynamic Contrast Ratio for clear & vivid pictures. The IPS monitor will be available at a pricing of Rs.10700/-.

India PC Market grows 2.5% in Q2 The combined desk-based and mobile PC market in India totalled nearly 2.5 million units in the second quarter of 2011, a 2.5 per cent increase over the second quarter of 2010, according to Gartner, Inc. All the major multinational PC vendors, with the exception of HP, experienced double-digit growth in PC shipments in the second quarter. of 2011. Multinational brands contributed more than half of the total PC shipments in the second quarter of 2011 with shipments from Acer, Dell, HP and Lenovo, the top 4 vendors, representing 50.4 per cent of the market. Local vendor HCL accounted for 6.6 per cent of PC shipments in the second quarter of 2011. Acer dethroned HP from the No. 2 position in the market due to its strong commercial business. Dell, with 17 per cent market share, held to its No.1 position, while Acer was in the No. 2 ranking wit 12 per cent share.

ZyXEL unveils STB-2101H a high performance set-top-box ZyXEL Communications has introduced a high performance set-top-box device with advanced video service capabilities. Ideally suited for telecommunications and service providers in developing more IP video services for their subscribers, both existing and prospective ones and to enhance their competitive edge and return on investment. ZyXEL’s newest set-top-box model-STB-2101H, which was built with SoC (system-on-chip) architecture, is a high performance product with advanced video capability that delivers impeccable audio-visual experiences to people at home. It supports SVG (Scalable Vector Graphics), a revolutionary technique that enables faster download time and zero distortion, which translates into optimal performance of picture scaling or zooming on displays.

22 SME CHANNELS SEPTEMBER 2011

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PARTNER CORNER

AFTER DOING BUSINESS WITH TALLY, GSEVEN ATTITUDE TOWARDS THE BUSINESS HAS CHANGED GSeven has touched a turnover of Rs.50 million alone from Tally business in last five years and TallyShop has a major contribution to it.

Directors of GSeven Computer Business Pvt. Ltd, New Delhi, (from left to right) Dinesh Gupta and Rajesh Jain

S

ometime back in 2005, Dinesh Gupta, a qualified Chartered Accountant from Delhi along with Rajesh Jain (Both are the directors) had started a company called GSeven Computer Business Pvt. Ltd. It was not by choice but as a business compulsion they had accepted Tally as their business partner. And this decision at that point of time has taken GSeven to become one of the most successful Master Tally Partners (MTP) in Delhi with a turnover of Rs.50 million from Tally business alone. This is a remarkable achievement considering the fact Delhi alone has seven MTPs. GSeven has adopted innovative management and staff motivation techniques to achieve success despite stiff competition. As the genesis of GSeven, it was established to offer BPO services but was not successful in that. For next many months the company had tried various business opportunities but none had brought the firm good fortunes. It was almost on the verge of closure with huge loss. Mr. Gupta recounts, “Suddenly, one day we saw an advertisement of Tally Academy, and as a last resort to avoid imminent closure, we walked into the Tally office. We met the Tally Team and got adopted in the Tally Family. Rest all is History.” Mr. Rajesh says, “We were mostly hooked by the practice of Tally. The ethical values of the company are very strong. They want to support you for a life time” Today, GSeven as an MTP is specialized as a direct sales partner of Tally Software and renewals

to corporate clients. The company also takes care of implementation and customization of solutions for the typical need of the clients. GSeven also sells products to Tally Partner and enables them in terms of technology, sales, pre-sales and post sales, etc. The major strength of the company is to develop various add-on’s for the customers to make Tally more useful. Their dream of customization and developing add-on’s for the Tally users received a great boost when TallyShop was launched – a platform that helps the users buy additional supports. Mr. Gupta maintains, “Our success in the TallyShop has given us immense satisfaction. We express our deep gratitude to the entire Tally team for the same. We appreciate their effort in developing and bringing the TallyShop on the desk of a user which has given us a platform to showcase and sell our add-on’s to users around the world.” Mr. Rajesh adds, “TallyShop not only gives benefits to a developer, but also allows various other partners to sell Tally to a prospect very quickly and effectively. We congratulate Tally Think-tank for making TallyShop so simple.” He added, “We are thankful to the Tally Team for bringing us in touch with customers and Partners around the world. We salute Tally team’s hard work on Technological Marvel of TallyShop.” Mr. Gupta opines, “Tally is the only company, which is spending money to upgrade the Partners in terms of products but in terms of personality. This is unprecedented in Indian context and shows the value Tally gives to its partners. Even

“TallyShop not only gives benefits to a developer, but also allows various other partners to sell Tally to a prospect very quickly and effectively.” RAJESH JAIN, DIRECTOR, GSEVEN COMPUTER BUSINESS PVT. LTD. though products are sold on the website of Tallyoverriding margin is given to the partner selected by the customer.” He adds, “Tally as a product is widely accepted both in India and aboard. After the launch of TallyShop, utility of Tally software has substantially increased.” After doing business with Tally, GSeven attitude towards the business has changed. They are becoming very strategic and target oriented. They develop strategy and action plans, make all out efforts to achieve goals.

Finally… Mr. Gupta says, “Our wish is to align our goals with those of our principals and make Tally widely accepted platform for commerce in India. Tally is the apt business software for Emerging India.”

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TALLY

CASE STUDY

CAPABILITY OF TALLY. ERP 9 IS BEYOND OUR EXPECTATION WE COULD COMPREHEND ANY SHORTCOMING WITHIN OUR ORGANIZATION EASILY

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ath Paradise is a sanitary ware and hardware trading house. Started seven years back, the company is the authorized dealers for the complete range of products from a lot of manufacturers including Hindware, Parryware, Cera, Elegant Casa, Hi Life, Camry, Chilly, Jaqaur, Marc, Parko, Dollar, Galaxy, Aquel, Bal Endura, Grohe, Geberit, Siamp, Anupam, Jayna, Nirali, Franke, U-Tech, Kimberlay Klark, Ao Smith, Symphony, Kent R.O., Grundfos, Pacos, Kent, Alda, Planet, etc. The vision of the company is to maintain its status co of being the one stop shop for elegant bathrooms and Kitchens. The company does not wish to sell bath fittings in isolation rather to help fulfill the desires and dream of one’s lifestyle. The company also offers professional help to design bathrooms to the taste and budget of individuals. The company also takes up turnkey assignments including design and execution of large projects. They also have teams of civil engineers, hydraulics engineers, plumbers and masons, so that the customers do not have to chase different workmen. Given this background, four years back the company felt their need of implementing technology to keep themselves aligned with their objective of remaining a one stop shop for all sanitary and kitchen needs. They needed a faster response system so that customers did not become dissatisfied. Of course the company had been using computers for its accounts and placing orders with the suppliers online. But beyond that they required a lot of automation in their systems so that the growing inventory, supply chain and other things remain under control. Mr. Ujjwal Goyal, Proprietor, Bath Paradise, says, “With the company becoming bigger, competition rising high and demand for the products also rising, Bath

MR. UJJWAL GOYAL, PROPRIETOR, BATH PARADISE

“Since Tally.ERP 9 Plus Module is a very user friendly, there was no need of training for us. Immediately after the master creation, we could start using the software.” CONTACT Tally Solutions Pvt. Ltd. AMR Tech Park II, No. 23 & 24, Hongasandra, Hosur Main Road, Bangalore – 560 068. India.Tel +91 80 66282559; Fax +91 80 30228775; www. tallysolutions.com

Paradise wanted to become more efficient and responsive. We wanted solutions that could provide instant access to our entire MIS, Billing, Inventory and supply chain. These were the areas where we needed to optimize so that we could score over the competition and cope with our top line growth.” He added, “We wanted something of an enterprise solution, which was easier in terms of reporting, effective in controlling the large database of inventory and easy in terms of keeping a track of the customers’ and suppliers’ queries.” “Since we were using Tally earlier for our accounts purpose, implementing Tally.ERP 9 was natural escalation for us. However, before going for Tally.ERP 9, we wanted to make sure that it worked to our needs. We had tested other brands including Busy and a couple of other products as well but I could see the differentiation Tally could bring to us vis-à-vis other products. Its dependable nature makes its selection very natural.” Mr. Goyal adds, “The capability Tally.ERP 9 is beyond our expectation and we could comprehend any shortcoming within our organization easily. The other good thing for Tally.ERP 9 is that its operating staffs are easily available.”

After implementing Tally.ERP 9, it had taken a week’s time to upload Inventory items and accounting ledgers with opening balance. It was manually fed to the software. Initially understanding of operating procedures of the software was less therefore it was a pain during implementation and usage of the software. Slowly the learning increased and the pain reduced. Purchased from GSeven Computer Business Pvt. Ltd., New Delhi, the company uses ERP Plus Module and there are five people to work on Tally.ERP 9 Plus Software. Mr. Goyal says, “The kind of business we are in, the normal Tally Software needed customization. We consulted Mr. Rajesh Jain, Director, GSeven Computer Business, Pvt. Ltd. who had given us a customized version of the software that is Tally.ERP 9 Plus Module. It actually helped us in reduction in pilferage, reduction in slowing items, better inventory turnover, better debtor realization, etc.”

Finally... “Since ERP Plus Module is a very user friendly, there was no need of training for us. Immediately after the master creation we could start using the software. I am completely happy with Tally.ERP 9.” Mr. Goyal concluded. “

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Presents

Conclave 2011

SMALLER THE ENTERPRISE, BIGGER THE ROAD TO GROWTH 11TH OCTOBER, 2011 | THE WESTIN | GURGAON, DELHI (NCR) 14TH OCTOBER, 2011 | THE LEELA KEMPINSKI | MUMBAI

OVERVIEW SME Leaders Conclave 2011 will focus on the critical issues affecting the functioning of enterprises in India. The conclave will help entrepreneurs appreciate emerging micro and macro-economic challenges and suggest ways to tackle them with dexterity. Experts from the fields of Finance, Technology, Strategy and Marketing will address this day long conclave through presentations, panel discussions, case studies and one-on-one interactions. This would be an ideal platform for all SME heads to learn from the experiences and lessons shared by Industry Leaders, Entrepreneurs, Policy Makers, Bankers, IT Experts and Business Analysts and will prove insightful in tackling similar challenges faced by entrepreneurs.

RSVP: Rohit Patkar, Mobile: +91 98208 33733, Email: rohit.patkar@network18online.com Kanchan Rawat, Mobile: +91 9654183616, Email: kanchan.rawat@network18online.com For More Details logon to : www.smeleadersconclave.com Advts.indd 15

AN

EVENT

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TREND SETTER

GBB

TIME FOR THE MARKET

BEYOND METROS TO GROW Based out of Hyderabad, GBB has grown to be a leading end to end systems integrator and product developer that can service customers cutting across geographic barriers. BY NEIL D’SOUZA info@smechannels.com

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ne Indian IT market is not restricted to top four metros only it is also spreading across the B&C class cities. Apart from being high growth consumer markets, these cities are becoming epicenters of IT entrepreneurial activities. Cities like Baroda, Ahmedabad, Pune, Kolkata, Hyderabad, Bhubaneswar, etc. are hitting the headlines because of the growth of IT manufacturing, distribution and services activities. Specially, these cities are creating value-based services and solutions. It is natural from many aspects – One: the larger cities are crossing the thresholds of capacity of creating ideal opportunities for any value-based works, two: the people in smaller cities are aware of their disadvantage of being away from the Hubs of the activities like Mumbai, Delhi, Bangalore and Chennai, so unless they create value adds they will not be counted. Given this backdrop, Gowra Bits & Bytes (GBB) is a real success story. An INR205 million End to End Systems Integrator and developer of eSupport, the Customer Support Management system, today, GBB had a modest start during 2000 as an IT component reseller to many VARs and IT Dealers across Hyderabad and Andhra Pradesh. During 2004, the company had a major breakthrough as they had signed-up with IBM for personal computing - ThinkCenters and ThinkPads. Subbaram Gowra, Managing Partner, Gowra Bits & Bytes, says, “As we continued to promote IBM PCs, we had to slowly transform ourselves. The next growth was to sell IBM Servers till 2007 end along with Personal computers.” At that point of time, the market had gone down

SUBBARAM GOWRA, MANAGING PARTNER, GOWRA BITS & BYTES

“OUR EXPERTISE IS TO PROVIDE END TO END SOLUTION TO THE ENTERPRISES THAT HAVE LARGE COMPUTING WORKLOADS. WE NOT ONLY DO IMPLEMENTATION BUT OFFER CONSULTING AND SERVICES.” and there was a fear among all that they would sink unless they create a differentiation and only products’ sale would not sustain the survival and growth. GBB was no exception. Being hailed out

of a fairly smaller city compared to other bigger metros, GBB had a less exposure to large markets. On the other hand, GBB was a late starter. So, the company had realized that they need to transform or do something different from others to leapfrog the competition. The company think tank had to sit down and had a proper SWOT analysis of their strategy and goal. Result of this enabled them to become the first Blade Champion for IBM in the state of Andhra Pradesh and was also the first to have an on-premise IBM-Centre of Excellence. This was a first of its kind Blade POC (Proof of concept Centre) in Hyderabad, after which there was no looking back for them. Today, GBB has created 35+ Smart on-premise datacenters and serve close to 950+ customers from various verticals and emerged as the leading player for end to end systems integration and servers consolidation. The company employs 28 people out of whom 12 are for sales and technical support. The company has expanded to Vizag with a branch office there. GBB is proud of its domain expertise in HPC (High performance Computing) and Server consolidation. They are preferred partners to a lot of vertical industries including Manufacturing, Pharmaceutical, R&D, Telecom, Education, Health Care, etc. Mr. Gowra, says, “Our expertise is to provide end to end solution to the enterprises that have large computing workloads. We not only do implementation but offer consulting and services.” Their success has taken their confidence to the extent that GBB has developed a unique product that called eSupport, which is a comprehensive Customer Support Management system. It is a standardized and automated application to store, manage, analyze, generate useful market-driven information for various IT, electronics and hardware related business operations. It combines and collaborates the customer data in terms of leads, warranty details, maintenance calls and annual maintenance operations. The system helps customer care personnel, maintenance engineers, technical support staff, marketing and sales teams, warranty service personnel in comprehensive manner.

Finally… With the IT market growing steadily and investment happening in the infrastructure development space in India, GBB is bullish about their growth as well the growth of eSupport. They expect to be more focus on Security and Virtualiztion space with a hawkish eye on Cloud Computing and SAAS market and their turnover of INR 205 million, last year, is expected to grow 15%- 18% this year.

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IBM INDIA

SOLUTION BASED APPROACH There are a very few MNC companies in India which are into the SMEs so early on. One of them is IBM, which not only has products but also has right approach to tap the SME market. BY NEIL D’SOUZA info@smechannels.com

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ne of the most accomplished companies, IBM has many a times ushered the market to new eras. Today, when the entire market is talking about SMEs to drive the economy, IBM is again at the forefront to drive the SMEs to a better environment. IBM’s interpretation of SMEs is organizations with 100 to 2000 employees. The company believes that the market size with this parameter is around US$2 billion in India. Within this figure, IBM estimates that there are around 25,000 to 30,000 customers in 45 towns whom the company wants to service. Very recently SME Channels had an interaction with Jyothi Satyanathan, who is the VP for Mid-market & Inside Sales with in IBM India/ SA. As per him, IBM’s approach to serving these customers is to offer them solutions for their business problems. In this process, the company offers a mix of its hardware, software and services. Their way of reaching out to these SMEs physically is primarily through the business partners who’re present in each of the cities that the company is targeting. Apart from the known cities for IT, the company is also expanding to new towns in terms of presence and investment. Jyothi says, “When we are talking to customers, for example to Jewellery segment, we would like to understand what the basic pain points of a jeweller are? How he adjusts the price of the Jewelleries based on daily gold price? Based on that, we give him business solutions. We give him the dashboard of a CEO. It can help him in his profitability.” “On the other hand, as far as our partners are concerned, we are trying to train them for every product line and make them certified so that they are able to convey the same massage to the customers,” he added. Jyothi maintains, “As of today, the business we

see in smaller cities is much larger in terms of potential. Industrialization is happening in the smaller cities because of the cheaper cost of infrastructure. We personally believe that our approach is expanding it. We already have a dedicated team for mid-market. They integrated with the channel team, client relationship team, product team, etc. As we go forward we hope to focus keep growing the business as much as possible.” IBM’s approach to the SME market is to give them solution that best fits their budget. Jyothi says, “IBM’s approach is to give the customers a car not a Ferrari though Ferrari is an aspiration. But if he can afford a Maruti then we will build Maruti for him. For example, the large customers can afford SAP, mid-range customers can afford SAP Business One, but if the customer cannot afford even Business One then we will take him to the partners. There are enough solutions partners have today.” As per Jyothi, now IBM has started to differentiate the way it delivered the products to the customers. In the new era, IBM can deliver products physically or through a business partners or even on the cloud. The cloud can also be based within the business partners’ control where IBM would host the cloud or give all the technology to the partner to host the cloud or the customers can have it in his/ her premise. IBM also has the process of building capability. Before taking the solution, he can also taste it on cloud. IBM is, today, offering even SAP solutions on cloud. To sumup, IBM offers entire range of solutions including hardware, software and services. On top of it, IBM services takes care of whole work and requirement around data centre like cabling, switches, systems, maintenances of the hardware, etc. IBM also has its consulting team who help in implementing IT processes. IBM has launched a

FINAL QUESTION

IS RIGHT FOR THE SMES

“THE OBJECTIVE OF THE PROGRAMME IS TO ACCELERATE THE BORDERLESS TECHNOLOGY IN THE COMMERCIAL MARKET INCLUDING THE SMBS.” system called ‘shared CIO’. The company knew that not all SMEs can afford to have a full-time CIO. So the company can offer a share of CIO 5 to 20 hours of a CIO in six months. On the other hand, the customer gets IT road map in terms of setting up systems and buying right solutions. If IBM is offering solutions tailor made for the SMEs then what about the migration path if the customers grow big. Jyothi says, “Most systems are compatible. Only you need to buy a new hardware. Otherwise, with every software buy, most of the software vendors offer you the maintenance, free of cost, so migration is not too much an issue. But the issue comes where you are using Intel platform for ERP application.

Finally… IBM has already achieved the milestone of 100 years. The company has played a leading role in transforming business, science and society. Teaming with forward-thinking organizations has been fundamental to building a legacy of making the world work better.

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IBM INDIA

TREND SETTER

WHAT IS THE REASON OF SHARED CIO? SMEs need professional advice for achieving a bigger goal. We talk about using open technologies and standardized technologies. If you are using applications, which are Java technology, a Java to Java transition can be easier but if you go for a non standard application then you cannot go for standard applications. Your movement will not be easier. So we keep telling people that go for open standard and ensure that you are making right choice. If you are using very proprietary data structure then you are stuck. That is where a CIO is required. A CIO will advise you in terms of technology. We tell small professional customers also that you cannot afford a CIO, your first choice that come to IBM, spend 3.4 lakh rupees with us and we will give you an IT roadmap and which applications are good for your and which are not. Secondly alternative is hiring us for a little longer time. Hire us in terms of pay per use – say for 20 hours or 30 hours.

JYOTHI SATYANATHAN VP, MID-MARKET & INSIDE SALES IBM INDIA/SA

HOW DO YOU OFFICE SHARED CIO? We offer it as a product. You can buy only product or can buy the entire solution from us. We advise that one should buy solutions from us. But we do not force them to buy everything from us. It is up to the customers to decide. We know that if you get associated with IBM you cannot leave it. You will certainly fall in love with it. I hardly have lost any customer.

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COVER STORY

COMPONENT MARKET

COMPONENTs’ MARKET:

GROWING STEADILY The components’ market is closely dependent on the momentum in the IT market. Yet, with growing consumerism, aggressive marketing strategies, and the expansion of the PC market, the component market has started emerging as a formidable market segment in its own right. BY SANJAY MOHAPATRA sanjay@smechannels.com

T

he IT market in India has seen an upswing during the last 18 months. There has been an increase in demand for PCs as the economy rebounds. The market growth reflects stability as demand is seen both from existing customers, who want to upgrade or is in the expansion mode, as well as from new customers, as more hinterland markets has come into the fold of the IT market. The PC market has registered consistent growth in the last four quarters. The buoyancy in the Indian economy, expansion of the PC market into smaller towns as well as the increasing popularity of mobile computing devices have contributed to the market growth. Above all, the most significant factor that has contributed to the sustained growth of the components’ market is that the assembled market continues to comprise a large chunk of the PC market. Market estimates peg the assembled desktop market share at more

than 40% with leading multinational brands still managing only single digit market share. The Indian PC market is extremely fragmented and is rapidly expanding to embrace newer categories of consumers, making it an attractive market for hardware vendors. The monitor market has witnessed shifts—that are largely vendor-driven—showing an increasing preference for LED and large-screen monitors. The demand for CRT monitors and small screen monitors have become almost flat or even nonexistent. This is true even in second- and third-tier cities, reflecting a strong wave of consumerism and successful marketing strategies. These factors, which indicate the consumer’s willingness to spend more, bode well for the components market.

The Market Opportunity Vendors peg the size of the assembled market at approximately 3 million PC units annually.

Market estimates expect a consistent growth of approximately 11-18% on a year-on-year basis. Most component vendors are optimistic that the market will provide a long-term opportunity as the Indian market has shown a consistent preference for assembled desktop. As multi-national PC vendors entered India one by one, there was wide spread speculation that the assembled market would lose out but over the years, this market segment has continued to hold its sway as the market expands to embrace more first-time PC buyers. The penchant of Indian consumers to recycle old PCs, upgrade them in order to make effective use are additional factors that have contributed to the market momentum. Most often demand for components come from assembled PC makers, local OEMs, upgrade opportunities and accessory requirements. Most of the tier-two, tier-three towns have robust demand for assembled PCs indicating a business advantage for components. In fact, a larger part

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COVER STORY

VENDORS PEG THE SIZE OF THE ASSEMBLED MARKET AT APPROXIMATELY 3 MILLION PC UNITS ANNUALLY.

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COMPONENT MARKET

“MOTHERBOARDS, LCD MONITORS, CPUS, MEMORY PRODUCTS AND STORAGE ARE ALL DOING GOOD BUSINESS, BEING CORE PC COMPONENT PRODUCTS.” VINAY SHETTY, COUNTRY HEAD, COMPONENT BUSINESS, ASUS (INDIA)

of component business has now shifted to the upcountry markets. Also homes, schools, colleges, SMBs are still using assembled PCs as it offers the flexibility in customizing the configuration, avail dedicated support from the neighbourhood partner and affordable price and the possibility of upgrade options in future. Components that are doing well in the market are motherboards, graphic cards, casings, memory, and SMPS. Others include monitors and speakers–though these can be classified as independent category as these have a connect ratio with notebooks and finished products. Markets for TV tuner cards, web cameras and notebook accessories have been maintaining a sustained number. Vinay Shetty, Country Head, Component Business, ASUS (India) sums up the demand for components succinctly, “Motherboards, LCD monitors, CPUs, memory products and storage are all doing good business, being core PC component products. These segments are indispensible to any desktop solution and hence will always be in demand as long as the demand for desktops exists.” India is one of the markets with rapid growth in the PC segments for both assembled and branded PC says Kevan Li, Regional Sales Manager, Antec. “Even though the notebook market shows a higher growth in percentage, a lot of users still opt for assembled PC where they can choose the desired components. These PCs are basically more expensive with higher configuration than a notebook of similar price range.” Li thinks that apart from home users, there are also many corporates that require new offices to be set up and require upgrades. “We can also see that a lot of users are also going towards branded components, where they would have better performance and higher reliability.” “The USB flash drive market is one of the fastest growing segments in India. Reduced and more flexible duty structure introduced by Government of India has further boosted the growth as well as helped to stabilize the ASP (Average Selling Price) of the devices,” Mr. Ajay Kogta, Country Manager,

Indian Subcontinent, Strontium Technology. Lawrence Chang, Global Sales Vice President of Kingmax, provides stark numbers to back his faith in the components business in India. India PC shipment in 2012 will increase by 14% at approximately 12 million units compared to 11 million units in 2011. Since PC demand is booming, DRAM is estimated to increase to 8 million in 2012 registering a 10% sales increase from 7 million pieces in 2011. USB demand will increase by around 10 percent to 10.5 million units in 2012 from 9.6 million units in 2011. Smart phone and tablet PC demand is booming, micro SD card demand will be up to 50 million in 2012. SSD demand will be up to 100 percent from 75,000 in 2011 to 150,000 units in 2012. Raghuraman P, Director Transaction Business,

AMD also agrees that India offers huge potential and opportunity specifically for the IT hardware industry. “As a market it consumes approximately 3 million assembled PCs a year and many more upgrades of older PCs are also seen. In addition there is a booming accessory business for laptops. So for component vendors there is a great opportunity, more so as consumers keep adding more features and upgrading and replacing frequently.” Although finished products market has expanded, there continues to be a market which wants to put together either a higher-level gaming system or a better finished product themselves with better quality and spec components at the same price point. “It is a growing market for us as the number of competitors have dropped and Corsair is able to provide all components,” says M A Mannan Country Manager, Corsair Memory India. Digilite is a newly formed motherboard brand from the house of SmartLink. Rajan Sharma, AVP – Sales, Digilite, says, “SME/SMB segment is driving demand for components, where IT departments go for upgrades just for motherboard, processor & memory. Also the govt. initiatives on e-governance are instrumental in creating demands for traditional components vendors in India. The major boost is available from channel where INTEL / AMD are promoting latest QUAD CORE & 6-CORE technology.”

Engaging the Partner

“CHANNEL SHOULD ONLY ALIGN WITH VENDORS WHO HAVE A TESTED & PROVEN SERVICE INFRASTRUCTURE.” RAJAN SHARMA, AVP – SALES, DIGILITE

Partners play a critical role in reaching the end consumers. Vendors understand that partners form a critical link in the distribution chain. Yet with increasing competition and margin pressures, vendors have to play a fine balance in order to carry along its partners and maintain volumes. Keeping partners motivated is among the priority areas of all vendors. Components business has always been a lower margin product, and channel partners have matured over the years, avoiding overstocking and dumping inventory. Knowing the roadmap of the chipset roadmap and planning a variety of brands can definitely improve the ROI for channel partners. Partners should focus on a basket of models compiling on mainstream and highend boards. The mainstream boards shall not offer high margins, but the high-end models will enable higher margins. Margins are getting thinner and it becomes worse when brands start using price as their only USP. Kobian, that vends the Mercury brand, is conscious not to enter the volumes race by dropping prices. Gigabyte is trying to beat the issue of margin pressures by taking initiatives that help yield

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COMPONENT MARKET

better margins for channel partners. The company focuses on three areas that include channel profitability, product innovation, and after-sales services. The company addresses channel profitability by coming out with lucrative schemes under the Gigabyte Value Partner Program (GVPP) for Value Partners; and Gigabyte Channel Incentive Program (GCIP) for Premier Partners. Under product innovation, since 2006 Gigabyte, has been setting up and patenting multiple quality standards every year, such as 24 Phase Power VRM, 2oz Copper PCB, Dynamic Phase Power Switching Energy Saving Technology, All Solid Capacitor, and TouchBIOS, among others. Under the third focus area of after-sales service, Gigabyte opened exclusive service centers in six major cities in 2011, which also act as hubs for the national market. The company appointed over 40 Premier Partners as Special Service Partners (SSPs) that basically are collection points. The company is now increasing the number of SSPs across the country. Currently it has over 80 collection points in as many cities and with the aim to have service support/collection points at over 100 cities. Some companies such as Corsair believe that its product line itself consists of value-added products which provide a decent margin to keep the channels motivated. It gives channels the added leverage to play around with margins as all the products come with special features be it warranty, speed or looks. Asus advises its partners to diversify their product portfolio to include new products like media players and All in One PCs as well as more peripheral products like LCDs, casings, etc. The company also believes that this is the right time for partners to create a niche for themselves in their local markets in the high-end products as the market is fast maturing. This is a profitable business and it will help partners to develop an image in the market. Asus encourages its partners to diversify their product range early to leverage

the early-bird advantage. Additionally the company announces schemes periodically to sustain partners’ interest. Digilite strategy to bring differentiation in everything – be it product, price, promotion, place and service. The company wishes to bring strong localized supply chain to ensure JIT for customers, dedicated tech support at BIOS & design level, follow robust INTEL & AMD roadmaps with latest products available across POINT-OF-SALEs. They want to position in terms of price which is closer to market leaders but with additional features to ensure PRICE / PERFORMANCE value add which helps reduce TCO in long term. The company also continues to sustain channel promotion to ensure assured ROI to channel in terms of profitability, ROCE for distributors. Inspan Infotech is one of the leading IT distribution companies in India, provides an interesting perspective from the other side of the table. The company has partnerships with established brands like Mercury, MSI, IXA, Genius, Quick Heal, Corsair, Cyberclean, Numeric, ADATA, and ViewSonic. Says S Sudhir Managing Director, Inspan Infotech, “The margins in the component business differ from component to component and brand to brand. Some partners like to remain loyal to specific brands. Focusing on high-end peripherals such as high end add-on cards, gaming, storage products, and memory products etc. help in reaping good margins.” These are challenging times and channel partners would benefit by aligning with tier one vendors, who have the best post-sales infrastructure to depend upon, best quality of products and above all excellent channel policies.

Services and Components Business The good thing about the components business is that it has the element of after-sales service. This

“EVEN THOUGH THE NOTEBOOK MARKET SHOWS A HIGHER GROWTH IN PERCENTAGE, A LOT OF USERS STILL OPT FOR ASSEMBLED PC WHERE THEY CAN CHOOSE THE DESIRED COMPONENTS.” KEVAN LI, REGIONAL SALES MANAGER, ANTEC

“FOR COMPONENT VENDORS THERE IS A GREAT OPPORTUNITY, MORE SO AS CONSUMERS KEEP ADDING MORE FEATURES AND UPGRADING AND REPLACING FREQUENTLY.” RAGHURAMAN P, DIRECTOR TRANSACTION BUSINESS, AMD

provides an opportunity for the partner to have an ongoing revenue stream as well to build a relationship with the customer to upsell other products in the kitty. While this presents a business opportunity for the vendor and the partner to build a loyal customer base, it can also backfire if the customer is dissatisfied. However, most vendors have a solid after-sales strategy. Nowadays after services are very important not only for any product or brand, but also for the reputation of the dealers and resellers to get repeat purchase from end users. Antec not only offers after service through the distributors and resellers, but also provide pre-sales service where customers can get information about products and the system they wish to install, to help make better decisions. Antec also has a PSU calculator on its website where end users can select the components they wish to install and get all the related information about which PSU to choose, if they feel inconvenient to call the dealers. Antec offers warranty of products from 1, 2, 3 and 5 years depending on models and series. Post-sales services have always been a major focus area for Gigabyte. In India, selling a good

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COVER STORY

COMPONENT MARKET

“ALTHOUGH SUBSTANTIAL GROWTH MAY NOT BE POSSIBLE, BUT AS THE TOTAL PC MARKET CONTINUES TO GROW IN SIZE, THE DESKTOP MARKET WILL ALSO EXPERIENCE REASONABLE GROWTH IN VOLUMES” SUSHMITA DAS, COUNTRY MANAGER, INDIA, KOBIAN PTE LTD.

product is not enough; the sales have to be backed by an excellent after-sales service. When it comes to warranty, after-sales support services become very important as it involves the repair of the products sold, as per customer demand and satisfaction. Gigabyte provides a three-year warranty support valid from the date of manufacture. It also replaces if the same product comes for RMA for the third time, under its Dead on Arrival (DoA) policy.

“IT IS A GROWING MARKET FOR US AS THE NUMBER OF COMPETITORS HAVE DROPPED AND CORSAIR IS ABLE TO PROVIDE ALL COMPONENTS” M A MANNAN, COUNTRY MANAGER, CORSAIR MEMORY INDIA

“As far as DoA is concerned, we are committed to offer replacement within three days in metro cities, and within seven days in non-metros/ upcountry markets. We undertake advance bulk arrangement for buffer stock in smaller cities,” Sunil Grewal, Sales Head, India, Gigabyte Technology India Pvt. Ltd. Service quality is utmost important in the component business and service remains a USP for Asus. “We are constantly working on improving our service network and wish to create a service pattern that reduces the repair time. We are educating the partners about using the right combination of products when they build a system and also educate them on crucial aspects like how to handle service products and how to improve the interaction and experience of the consumer at the service location. We are learning on a day-to-day basis. We are trying to understand what customers’ basic requirements are so we can pre-empt those and serve them better,” says Vinay Shetty of Asus. Service is the key to success in the component market as the competition is very intense. For Zotac India, hassle-free service is its USP. But since India is geographically very wide, providing appropriate service in all corners is also a big concern. To make the best arrangement, Zotac has launched Swap service on Graphics cards from Distributor and Swap service for volume moving product in motherboards from Samrtlink (Digisol). Zotac aims to provide best-in-class warranty service to consumers and make it the brand’s USP. Rajan of Digilite has a strong opinion about services. As per him channel should only align with vendors who have a tested & proven service infrastructure. The most important aspect in component business is service. He says, “We are pioneers as far as motherboard service goes and have been in this segment for more than 10 years, with managing post sales for leading

brands and our own products. We have our own infrastructure to handle all post sales related issues. We have recently announced ‘BURNT WARRANTY” across our products to enhance channel confidence.” Services form the backbone of Kobian’s strategy. It is even more important for the component business as the entire PC is dependent on a single component. “We were the first to have our own service infrastructure in India to support all our products. Our service arm, Kaizen Infoserve, has presence across the country with its own service centers and a team of over 300 engineers spread across the length and breadth of the country. In addition we do have ASPs and resident arrangements for some specific locations. Service is an ever growing and ever improving sector and we plan to offer the best services to our consumers,” says Kobian’s Sushmita Das.

Market Strategy While most players are active all over the country, many component distributors have strong presence in specific markets only. For example, Antec, a global brand of computer components and accessories for gaming, PC upgrades and do-it-yourself market, is represented in India by Chennai-based Cyber Space Abacus. Its operations are currently mostly in the West and South of India but the company plans to grow its presence in the North and East regions of the market as well. Antec follows the VIP concept. VIP describes the unique experience of owning an Antec product wherein VIP stands for Value, Innovation, and Perfection. The company distinguishes its services by treating its customers like true VIPs. Its range of customers include the casual gamer to the system integrator. Antec also has an R&D team where each product is designed in house and consistency, performance and reliability checks are conducted with each new product, especially the motherboards, graphic cards in the hard ware segment, and the 3-D games in the software segments. In order to keep itself ahead of the market, Antec continuously launches new series of products to enable upgrade users to achieve the best performance. Asus works via its distributors and authorized resellers, where each has stocks for various models, and maintain sufficient stocks for the entire market. Apart from having stocks, the resellers also require sufficient knowledge about the products, so they can provide correct information to the dealers and end users. Gigabyte seeks to differentiate itself in the market by creating awareness and by launching a slew of innovative products. The company is com-

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COVER STORY

COMPONENT MARKET

“FOCUSING ON HIGH-END PERIPHERALS SUCH AS HIGH END ADD-ON CARDS, GAMING, STORAGE PRODUCTS, AND MEMORY PRODUCTS ETC. HELP IN REAPING GOOD MARGINS.” SUDHIR S, MANAGING DIRECTOR, INSPAN INFOTECH

mitted to create an ‘IT knowledge Community’ through regular system integrater and college events. This is an ongoing process with a target of hosting over 25 SI meets and over 10 college events per quarter. Gigabyte’s newly launched Super 4 Motherboard series gives four significant benefits: super safe, super speed, super savings and super sound. The latest AM3+ motherboards feature a Split Power Plane design that allows for more stable power delivery to the CPU, as well as help smooth out power ripple and noise which is important for clean CPU power delivery. Gigabyte Z68 motherboards outperforms hybrid drive systems by more than 2X and HDD-only systems by as much as 4X. The PC boot is also four times faster. Gigabyte EZ Smart Response utility allows users to install ISRT with the click of a mouse, even if the system is set to IDE mode, without having to reinstall their Windows operating system. Gigabyte Z68 motherboards are enabled with virtualization technology which allows users to dynamically switch between their built-in graphics and their high-end discrete graphics cards. The Gigabyte Ultra Durable 2 Classic design is rated to last for at least 50,000 hours in operational use and also uses reduced power consumption and heat. Gigabyte motherboards feature a 3x USB power boost, delivering greater compatibility and extra power for USB devices. Gigabyte’s USB power design efficiently regulates output over the full voltage range, which enhances USB device compatibility. AMD is a strong player in the components market and is estimated to have 19.2 % market share according to IDC Q2-11 results. A large part of this market comprises gamers and entrylevel users. AMD emphasizes a lot on its channel partner program and has designed an aggressive go-to-market strategy that hinges around the five Es: engage, excite, educate, encourage and enrich. AMD launched the Smart Channel Program

in the third quarter of 2010, aimed at engaging and educating its channel partners. AMD aims to train partners to keep them abreast with new product offerings and also provide necessary merchandising and support. A dedicated channel manager is assigned to cater to the requirements of channel partners. Another AMD program, called the Happy Hour, has an AMD channel manager visit a partner’s store and spend an hour interacting with customers and channel partners, once every week. The program has been very successful and has benefitted both AMD and its partners. Other AMD initiatives include the recently launched Faculty Development Program for OpenCL. Under this initiative, AMD recently organized a three-day workshop in partnership with Coimbatore Institute of Technology. The workshop was attended by faculty members from various engineering and technology universities and colleges in the country. The program seeks to promote the OpenCL (Open Computing Language) standard, which is a framework for writing programs that executes across heterogeneous platforms consisting of Central Processing Units (CPUs), Graphics Processing Units (GPUs) and other processors. The training methodology

is interactive, using tools like case studies, live examples and free flowing discussions. The value proposition that Asus sells its customers is to provide the best price to performance ratio. Its forte is advanced engineering and it seeks to differentiate itself by leveraging its R&D capabilities by continuously offering new and exciting products. Asus’ market positioning is a technology-driven company, with strong product technology and innovation as opposed to a pricedriven company. Its motherboards have innovations like dual intelligent processors consisting of the Energy Processing Unit (EPU) and TurboV Processing Unit (TPU). This technology delivers a combination of streamlined system-wide energy consumption and enhanced PC performance. The dual intelligent processors 2 technology adds the DIGI+ VRM design that replaces analog voltage regulator module (VRM) controllers with a digital programmable microprocessor. DIGI+ VRM improves PC performance from ground up, improving overclocking capabilities while increasing power efficiency, system stability and reliability. Zotac offers several things to differentiate itself in the market. It offers five years extended warranty, bundles software, games, and accessories with the graphics cards. Similarly with other product line like ZBOX (small form factor mini-PC) with a lot of user friendly features, and Mini-ITX motherboards with reach feature like ATX motherboards in a compact design. Zotac undertakes a lot of product promotion program and training program for channels. It does channel incentive programs to create a pull factor at the channel level and organizes gaming events, end-user contest on various end-user websites and bundles games, software etc. to create pull at end-user level. MSI has operations across India and plays its cards according to the requirements of particular

“AS FAR AS DOA IS CONCERNED, WE ARE COMMITTED TO OFFER REPLACEMENT WITHIN THREE DAYS IN METRO CITIES, AND WITHIN SEVEN DAYS IN NON-METROS/ UPCOUNTRY MARKETS.” SUNIL GREWAL, SALES HEAD, INDIA, GIGABYTE TECHNOLOGY INDIA PVT. LTD.

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COVER STORY

COMPONENT MARKET

“SINCE PC DEMAND IS BOOMING, DRAM IS ESTIMATED TO INCREASE TO 8 MILLION IN 2012 REGISTERING A 10% SALES INCREASE FROM 7 MILLION PIECES IN 2011.” LAWRENCE CHANG, GLOBAL SALES VICE PRESIDENT OF KINGMAX

markets. The key is to understand the business style and trend for each region. For example, customers are more concerned about the quality than price of products in markets like Kerala and Guwahati. Therefore, MSI has different strategies for address specific needs of the territories based on the sales feedback from every state. To understand and extend the business, MSI continuously hires new sales force across India. The sales team in MSI India has grown three times in 2011 compared to last year. Additionally, MSI has a full-fledged after sales support team in India that not only provide local service centres, but also provide toll free numbers

to help customers overcome all kinds of technical issues. Kingmax is careful in selecting its partners, choosing suitable and professional distributors. It educates partners and visits dealers regularly each quarter. Additionally, the company supports its distributors and dealers for marketing events. Kobian has been in the components market for a long time and says its differentiator is to make technology affordable for consumers. The company maintains a consistent strategy across its product categories. Its brand, Mercury, has resonated well amongst its consumers and the company makes efforts for the consumer to

experience a uniform experience while using its product—from a mouse that costs Rs 50 to a tablet costing Rs10,000.

The Road Ahead There is strong momentum in the components markets powered by the consistent growth in the PC market. This momentum is unlikely to decelerate in the near future as the PC market in India continues to expand to smaller towns and cities. As more disposable income becomes available to consumers, PC upgrades and accessories market will only get more attractive. However the challenge for components vendors is to carry along partners and maintain a consistent focus in providing quality after-sales services to capture customer loyalty and to build a sustainable revenue stream. Mr. Gordon Wu, Regional Head, South Asia, and Transcend, “The year of 2011 has brought with it many new opportunities and challenges. With more than 60 tablet PCs debuted in the CES this year we were expecting a boom in the demand for more tablet devices in the 2nd half of 2011. This new growing demand will definitely transform into new opportunity for more flash-based storage mediums. We are expecting a growing demand in our flash storage products and most notably our SSD solutions going forward.”

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SME CHAT

RANJAN CHOPRA CMD, TEAM COMPUTERS

“PARTNERS NEED TO BE CAUTIOUS” Whenever there is any domestic or global disturbance, there is a chance of market being influenced. At this point of time the same thing is happening. SME Channels spoke to Ranjan Chopra, CMD, Team Computers to know about how Indian IT Channel partners are reacting to the situation. Excerpts...

What is your opinion on the current market situation? Basically, my overall outlook is cautiously optimistic. I am cautious because what is happening in the US probably will take us into another recession. The growth rate is very slow. When American economy goes down, it takes the whole of global economy with it. Japan has also gone through bad times because of Tsunami. So the thing is that the Macro economy is not good. If we look at the global Scenario, there are issues to be concerned about. If we look at the Indian scenario, we seem to have done pretty-well. We have managed our macro parameters well and our debt situation is fallen reasonably. There are some states, which are badly managed but there are some stats like Bihar which are coming up. Gujarat is doing well in spite of various issues. Overall, if we look at the Indian economy and politics, both are defiantly well managed. We are still on the early stages of growth. If we look at IT, we don’t have to go out and convince customer that you need IT. Today, everyone knows that they need IT because of good mail massaging system, CRM system, etc. We are finding increasing level of interest in our customers to quickly have the CRM system. On the consumers’ side, everybody wants not one iPad they want number of iPads. It means the home sector and the consumer sector is doing well. In the business sector, the buying is fairly healthy. But the question comes will the

US things affect us again? Yes, it would. But, I am optimistically conscious because our inherent strength in the Indian economy is very strong. What is your opinion about the current channel situation? I believe we control our whole future not the vendors or distributors. Any businessman who runs the business should figure out its place in the ecosystem. S/he should understand what value he is adding to his or her customers. We are paid according to the value which we add. As long as we know how to run the business with an understanding of laws of finance and consequences of violating the law we do not have any problem. I always believe that there’re two fundamental laws of finance income should be more than expenses. We run our households accordingly unlike the Americans who have forgotten this law as they run on credit cards and debit cards therefore their expenses are much more than their incomes. The second law of finance is that you have to collect the outstanding from the market in time. I always think that you should collect before you pay. So as long as, you manage this well, you are well placed in the market. For example, we buy notebook from somebody, desktop from other, networking equipment from another company and finally set up a data centre. If the project does not get over on time, we will not be paid on time that means we will violet the law of finance and we will run into problem. The solu-

tion lies with us also. No distributors help us out. I think to build a good organization one should keep investing, keep developing the organization its manpower, system and process, etc. This is in our hand why should we blame somebody else? There are good times and bad times, but the future and the destiny lie in our control. What is your opinion about the growing fly-by-night operations and increasing payment defaults? I think it is a common phenomenon in every business. You have to decide who is your good customer. A shopkeeper around the corner doesn’t give things on credit but if he knows about the regularity of a customer, then he will give. In our industry also same thing happens. We give credit to regular and good customers before that we do careful credit checks of the customers. Despite that we run into problems. Out of every 100 customers, one customer faces a problem, so we’ve to figure out who are the people behind this business, how much of credit exposure is safe for them, etc. Then only, we have to decide on the credit policy. There are good customers, not so good customers and bad customers and I define the bad customer someone who does not have the intention to pay no matter what the value is. He does not appreciate the value therefore he doesn’t respect you. So love, respect and profit these three things are important for a good customer. If it is there, then he’s a good customer.

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SME CHAT

our customers to cloud. We have moved one of our customers with 22,000 users onto the cloud they were using Lotus Notes earlier and now they are using cloud for mail messaging. So mail massaging is definitely one of those applications for which people are using cloud. Along with TCS iON, we are promoting this in the education sector. I find most of the schools and campuses are target of the solution. You only pay Rs. 70-80 per student per month and they get a basket of services. So it works very well for them. Today, cloud in a hybrid modal will work for now. Again it is a mind-set issue. Anyone who is less than 40 years old, he will talk about cloud, anyone who is over 40-45, he will not look at cloud. So, on the new business front, the youngsters are looking at cloud.

What about pressure from the principals? I do not think that there is any pressure from the vendors, or you have to take any pressure from the vendors. We decide on how we want to do business. It is not somebody else coming to our support if we have the problem. If I have some unsold inventory (in our business modal we called inventory is evil that means any stock which is lying as ageing it is really bad news), nobody is going to help you out. If they give us good deal, we decide to stock up, we can’t blame them. What good practices you have in your organisation? Very broadly, we operate in the hardware infrastructure space. We deal in data centres and networking and provide services. We also operate in the software space. One of our biggest achievements has been that we are able to build good project management awareness in our organisation. If you do not complete project quickly, you will not get paid quickly and the customer will not like it definitely. The other thing is developing people: And very often this becomes a big question that if I will develop people, they will run away then why I should do that. But, if you do not develop people where will you get good HR from? There is no other option but to develop HR.

Which verticals are you looking at in terms of growth? If I look at from services perspective I think it is a huge market. We have only one or two good players like Wipro and IBM so the slot is vacant. I think, we are running for an extra Rs.50-60 crore businesses in the services space. As far as hardware and infrastructure requirement is concerned, I think it has a co-relation to the GDP growth. If the overall market of this is growing, people will want to open new offices buy more desktops and notebooks. They will have more employees and upgrade more application - also will move to SAP and enterprise applications. In the application space, some verticals and micro verticals will do better, so we have to focus on verticals and micro verticals which are doing better. For example one of the micro verticals, which has picked up is security services. With all this terrorism happening, the security business is booming. Also, we are building application for this micro vertical. Packaging industry is really growing very fast and we have built an ERP application for the packaging industry. Similarly, business intelligence is another space where we are working with the customers. What about some emerging business including cloud? We have partnered with the companies like Google for cloud. We have already taken some of

Which verticals are driving the market? I think Insurance is a very good driver. We found this in the U.S also that there is an under investment on technology in those companies. There is a lot of scope of using and buying technology so within banking financial services, I think insurance is a great vertical. Today, we have close to eight customers for whom we provide the information management and business intelligence. Professional services firms including chartered accountants, legal services, etc. are the other verticals which are also growing in the country. India is moving from manufacturing to service oriented economy. What growth Team computer is expecting? Currently we are growing at a rate of 50-55 %, against the industry growth of 15-20%. So if we grow double of the industry growth, we are fine. A Little bit about your overseas operations? As far as the overseas operations are concerned, we have only one business that is business intelligence. We are present in two areas – San Francisco and New York. We work with high-tech companies with customers like Cisco, Symantec, Google, etc. in San Francisco and in New York, we have customers like Bloomberg. You do not seem to have operations in Latin America and Africa? We do not have intent right-now to go into these markets. Our hands are full. India is a big market and we want to stay focussed in Indian market. Let us touch the Rs.1000 crore mark in the Indian market then we will see Latin America and Africa market.

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SME ACHIEVERS AWARDS 2011

P OW E R E D BY

SMES ARE RESPONSIBLE FOR SEVERAL INNOVATIONS IN MANUFACTURING AND SERVICE SECTORS SME Channels Achievers’ Awards 201011 was attended by more than 650 people participated including channel partners, SIs, SME entrepreneurs

I

P L AT I N U M PA R T N E R S

ndia as a country has grown in many phases ever since it has got its independence. In the 70s it is green revolution that has taken the country to the discussion point of the global community and in the 21st century it is the software, services and telecom revolution has taken the country to become the focal point in the world. After these happenings, it is time that there should be a revolution of the SMEs in the country for the very reason that SMEs are the drivers of Indian economic growth. A statistics says that there are approximately 30 million MSME Units in India. These SMEs are contributing 45% of industrial output, they are responsible for 40% of exports, they employ 60 million people, create 1.3 million jobs every year and produce more than 8000 quality products for the Indian and international markets. Their contribution towards Indian GDP will touch 20% by 2012 from 17% this year. Similarly, the SME units are responsible for several innovations in manufacturing and service sectors. The SMEs are thriving in various Industries like Manufacturing, Precision Engineering Design, Food Processing, Pharmaceutical, Textile

& Garments, Retail, IT and ITES, Agro and Service sector. So literally in every segment, SMEs are contributing and an evolution is surely waiting at the SME level. When SME Channels, the first IT magazine for SME business in India wanted to bring the SMEs to limelight through SME Channels Achievers Awards 2010-2011 event, it discovered many facts about them. The event was supported by all major brands of the Indian IT industry including Intel, Dell, HP, HCL, D-Link, Trend Micro Western Digital, Canon, iOmega, Tally, nComputing and TelExcell as partners. Companies like HP, Trend Micro and HCL had given presentation about how they are ready for the SMEs. The event was organized at Hotel Eros – Managed by Hilton, Nehru Place, New Delhi on 2nd September 2011 and attended by many senior leaders from the Indian IT and SME industry. Giving his presentation, Mr. Ajay Sehgal, Country Sales Manager, LaserJet and Enterprise Solutions, IPG, HP India, said that SMEs are the very big growth opportunity from the channel partners’ perspective. Today, digital transformation is happening in the connected world. People are in

Sanjib Mohapatra, Publisher, SME Channels offers bouquet to the Chair Person Honourable Shri. N Ravi Shanker

Sanjay Mohapatra, welcoming Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Govt. of India with bouquet

P R PA RT N E R

EV E N T M A N AG E D BY

S EC U R I T Y PA RT N E R

G O L D PA RT N E R S

S I LV E R P A R T N E R S

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A View of Esteemed guests at SME Channels Achievers’ Awards 2011 (from left to right) Mr. Sanjay Mohapatra, Editor, SMEChannels, Chief Guest, Dr. Ajay Kumar (IAS), Joint Secretary, Ministry of Communications & Information Technology, Govt. of India, Mr. Sanjib Mohapatra, Publisher, SMEChannels, Chair Person Honourable Shri. N Ravi Shanker I.A.S, Additional Secretary, Department of Information and Technology, Ministry of Communications and Technology, Government of India , Dr. N Vijayaditya, Controller Certifing Authority, Ministry of CIT, Govt. of India, Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India, Mr. Sanjiv Krishen, Chairman, Iris Computers Ltd., Mr. Sushil Bandy, Country Manager, WD India, Mr. Ajay Sehgal, Country sales Manager, LaserJet and Enterprise Solutions, IPG, HP India, Mr. R.K Bansal, MD, Uniline Energy Systems Pvt. Ltd., Mr. Kerman Rana, VP, Sales, D-Link (India) Limited, Mr. Satoshi Hirabayashi, Assistant Director, Budgetary Planning and Inventory (CSP) Canon India Pvt. Ltd. and Mr. Rajeev Sodhi, Director, Online Business, Microsoft Corporation India Pvt. Ltd.

the social media and want to get connected at the early stage of life. The domestic IT expenditure is touching US$.59 billion in 2011, which is very big opportunity and US$17 billion is coming out of the SMEs space. In terms of telecom growth, it is the second largest after China. Most of the customers are talking about cost and productivity but now most of the customers are shifting to growth and innovation. Banking is becoming commodity and focusing on the customers’ delight. Computing device’ shift is happening. A couple of years back, people were talking about PC as the com-

puting devise but now the computing device has shifted from PC to mobile. Most of the analogue data are turning into digital data. Today, photographs and documents are available in the internet for sharing and taking printouts. Besides, HP also has service based opportunity. Most of the customers are looking at printing based solutions than printer based solutions. These are the four drivers in the today’s printing industry. The printable content explosion is happening at a 3x pace. One survey says that the printable contents are around 52 trillion pages worldwide in 2011 and

10% of that is digitally printed, which was not the case earlier. Earlier it used to be 3%-4%. Mr. Nishant Sharma, Sales Manager ChannelsNorth India Trend Micro, addressing the gathering said that SME has been the key focused area for us. It is a sector which is growing very faster pace. The security landscape is changing during last 5-6 years. Earlier it used to be basic Viruses and Trojans but now it is the dangerous substances are associated with the IT infrastructure therefore you need to have protection to protect your IT assets. Today’s enterprises or customers have

Mr. M Raj, Business Head, SME Channels offers bouquet to Special guest of honour Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India.

Sanjay Mohapatra offers bouquet to special guest of honor Dr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. Of India.

Sanjay Mohapatra, Editor, SME Channels offers bouquet to the chief guest - Dr. Ajay Kumar (IAS), Joint Secretary, Ministry of Communications & Information Technology, Govt. of India.

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a mix and match of devices including PCs, handhelds, servers, mobile phones, netbooks, etc. and a variety of operating systems. Today the threat is from external and internal so we need solutions that is integrated and has the manageability capability to address the threats. The channel partners are concerned about the bottom line, simplicity of products to integrate and manage, and vendors’ support. Our solutions are apt for this situation. We call it worry-free solution. It can be offered as service. It has standard and advanced versions. It is an award winning solution. It covers all the operating systems and machines and can be managed by single console. It helps profitability and we support the partners also. Rajeev Saxena, Business Head - Small and Medium Business at HCL Infosystems Ltd., in his presentation said that HCL is one of the companies which provide all five technologies that any MSME requires today for increasing the ICT adoption in various clusters. We are working very closely with MSME and make sure that it happens in the fastest possible way. The SMEs are facing 3 fronts including technology, process and people. Because of the sheer size of the SMEs, they are not able to access the right kind of finance that is available today and some way it deprives them from growth. We need to make adequate fiancé available to them. Due to the sheer size, there is no R&D and they depend upon the existing technology. Also as the companies are very small the skilled labors do not find good to stick to their job for a long time. They use SMEs as their stepping stone for success. Secondly, SMEs are primarily owners’ driven or driven by single person. 94% of the companies in the SMEs are unregistered. SMEs enjoy 4 million of PCs and they offer huge opportunity for the partners. The partners need to give them the broader range of offerings. Also they need to give them the 24/7 service and support infrastructure. They should be equipped with right kind of manpower in terms of sales and support team to fulfill all the ICT needs of the SMB customers. Solutions to be given at an affordable price point compared to the large enterprises. He added that HCL has changed its

48 SME CHANNELS

strategy from being a direct to customers to through the channels. They have created a division called enterprise commercial channel, whose intention is to focus on the SME space entirely through the indirect network or channel partners. HCL is offering the entire range of products to the customers. It was graced with the presence of Shri. N. Ravi Shanker (IAS), Additional Secretary, Department of IT, Ministry of CIT, Govt. of India as Chair Person, Honourable Chief Guest, Dr. Ajay Kumar (IAS), Joint Secretary, Govt. of India, Ministry of Communications & Information Technology. It was also attended by three special guests of honour Dr. N. Vijayaditya, Controller of Certifying Authority, Govt. of India, Ministry of Communications & Information Technology, Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Govt. of India and Shri Suresh Yadavendra, Director, Micro, Small & Medium Enterprises Development Institute, Ministry of MSME, Govt. of India. The event witnessed top performers of the IT industry felicitated in 68 categories of awards. When Dell India won the Best PC & Notebook Award, HCL Infosystems won the Best Netbook award Samsung Electronics India won the Best Tablet, the Best Entry-Level Printer and the Best Display Award. Similarly, HP India won the Best Virtual PC and the Best Printer award, Iomega an EMC Company won the Best Network Storage, IBM India won the Best Server-X86 award, Canon India won the award for Best Printer - A4, Epson India won the Award for Best Inkjet Printers, TVS Electronics won the award for Best printer - Dot-matrix, APC by Schneider Electric won the Best UPS award, Siemens Enterprise won the Best Unified Communication award, Kaspersky Lab India won the Best Antivirus award, Elitecore Technologies won the Best UTM award, LG Electronics won the Best Surveillance award, Western Digital won the Best HDD award, Transcend won the Best Flash Storage award, Gigabyte Technology India won the Best Value Motherboard award, Zotac International won the Best Graphics Card award, Intel Technology India won

LIGHTINING THE GLORY AT AWARD FUNCTION

Chair Person Honourable Shri. N Ravi Shanker (IAS), Additional Secretary, Department of Information and Technology, Ministry of Communications and Technology, Government of India lighting the auspicious lamp

Guest of honour Mr. Ajay Sehgal, Country sales Manager, LaserJet and Enterprise Solutions, IPG, HP India lighting the lamp

Chief Guest, Dr. Ajay Kumar (IAS), Joint Secretary, Ministry of Communications & Information Technology, Govt. of India lighting the lamp

Special Guest of Honour, Dr. N Vijayaditya, Controller Certifing Authority, Ministry of CIT, Govt. of India lighting the lamp

Guest of honour Mr. Satoshi Hirabayashi, Assistant Director, Budgetary Planning and Inventory (CSP) Canon India Pvt. Ltd. lighting the lamp

Guest of honour Mr. Sushil Bandy, Country Manager, WD India ligting the lamp

Guest of honour Mr. R.K Bansal, MD, Uniline Energy Systems Pvt. Ltd. ligting the lamp

Guest of honour Mr. Rajeev Sodhi, Director, Online Business, Microsoft Corporation India Pvt. Ltd. lighting the lamp

Guest of honour Mr. Sanjiv Krishen, Chairman, Iris Computers Ltd. lighting the lamp

Special Guest of Honour, Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India lighting the lamp

SEPTEMBER 2011

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Participants discussing about solutions

A view of the Product display area

A view of the visitors' taking a look at the stalls

A view of the visitors' registeration counter

Mr. Sanjiv Krishen, Chairman, Iris Computers Ltd. talking to guests

D-Link Booth

Stall of HCL

PRODUCT DISPLAY AREA FOR DIFFERENT VENDORS ACROSS THE GLOBE

Booth of HP

Booth of Dell and Intel

Booth of Tally

Booth of TelExell

Stall of Trend Micro

Booth of Western Digital at the event

Guests at the Event

the Best Processor Award, Kingston Technology won the Best Memory Module award, D-Link won the Best Networking Brand for SMEs award, Tally Solutions won the Best Enterprise Solution for SMEs award, NEC India won the Best Projec-

tor award. In the category of Top 10 Entrepreneurs, the awards went respectively to Mr. Sanjiv Krishen, Chairman, Iris Computers, Mr. V.K Bhandari, CMD, Supertron Electronics, Mr. Kunwer Sach-

dev, CMD, Su-Kam Power Systems, Mr. K.R Naik, Executive Chairman, Smartlink Network Systems, Mr. Hemal Patel, CEO, Elitecore Technologies, Mr. Govind Rammurthy, CEO, Micro World, Mr. P.R.V Raja, VC, MD & CEO, Ramco Systems, Mr.

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GUESTS’ VIEWS Dr. N. Vijayaditya, controller of certifying authorities, Ministry of Communications & Information Technology, govt. of India addressing the audience

Chief Guest, Dr. Ajay Kumar (IAS), Joint Secretary, Ministry of Communications & Information Technology, Govt. of India

Chair Person Honourable Shri. N Ravi Shanker (IAS), Additional Secretary, Department of Information and Technology, Ministry of Communications and Technology, Government of India addressing the gathering

Mr. Ajay Sehgal, Country sales Manager, LaserJet and Enterprise Solutions, IPG, HP India giving presentation about HP Printing solutions

Mr. Ma Ind pre

AWARDE E On behalf of Mr. V.K.Bhandari, CMD, Supertron Electronics Ltd., Mr. Vibhor Aggarwal, Director, Sales and Marketing, receives award of from the Chief Guest

On behalf of Mr.Govind Rammurthy, CEO & MD, Microworld Technologies Inc. Mr. Anil Gupta, AVPIndia Sales, eScan is receiving the award of top 10 SME Entrepreneur from the Chief Guest

Mr.Atul Khosla, MD, OM Nanotech PVT. LTD. is receiving the award of top 10 SME Entrepreneur from the Chief Guest

Mr.Kailash Katkar, Founder President, MD & CEO, Quick Heal Technologies (P) Ltd. is receiving the award of top 10 SME Entrepreneur from the Chief Guest

Ms. Anamika Sharma, Regional Head,Ramco Systems Ltd is receiving the award of Top 10 SME Entrepreneur on behalf of Mr.P.R.V Raja, Vice Chairman, MD & CEO of the company from the Chief Guest

On behalf of Mr.Hemal Patel, Founder & CEO, Elitecore Technologies Pvt. Ltd., Samiksh Aggarwal. AVP - Sales - Elitecore Technologies Ltd. is receiving award of top 10 SME Entrepreneur from the Chief Guest

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Mr. Nishant Sharma, Sales Manager Channels-North India Trend Micro giving a presentation about Trend Micro advantages

Mr. Rajeev Saxena, Business Head - Small and Medium Business at HCL Infosystems Ltd. giving a presentation on Advantage of HCL Infosystems

E ES

Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of MSME, Govt. of India giving his presentation

Mr. Sanjay Mohapatra, Editor, SME Channels, welcoming the guests

Mr. Sanjib Mohapatra, Publisher, SME Channels, giving vote of thanks

Dr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. of India giving away award of Top 10 SME Solution Providers 2010-11 to Progression Infonet Pvt. Ltd

Dr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. of India giving away award of Top 10 SME Solution Providers 2010-11 to GO IP Global Services Pvt. Ltd

Dr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. of India giving away award of Top 10 SME Solution Providers 2010-11 to Progressive Infotech Pvt. Ltd

Dr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. of India giving away award of Top 10 SME Solution Providers 2010-11 to PC Solutions Pvt. Ltd

Dr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. of India giving away award of Top 10 SME Solution Providers 2010-11 to Precision Informatic Pvt. Ltd

Dr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. of India giving away award of Top 10 SME Solution Providers 2010-11 to Team Computers

IDr. N. Vijayaditya, Controller Of Certifying Authorities, Ministry of Communications & Information Technology, Govt. of India giving away award of Top 10 SME Solution Providers 2010-11 to Wep Peripherals Ltd

Canon Laser Shot LBP6300DN gets award of Top10 SME Products 2010-11 Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

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Atul Khosla, Director, Om Nanotech, Mr. Kailash Katkar, CEO and Founder, Quick Heal Technologies and Mr. R.K Bansal, MD, Uniline Energy systems. In the category of top 10 Solution Vendors the awards were won by Cisco Systems Pvt. Ltd., HP India Sales Pvt. Ltd., Dell India Pvt. Ltd., Lenovo India Pvt. Ltd., Microsoft India Pvt. Ltd., Canon India Pvt. Ltd., Iomega an EMC Company, Tally Solutions Pvt. Ltd., Samsung Electronics Pvt. Ltd. and Netgear Technologies India Pvt. Ltd. In the category of top 10 solution providers the awards were won by Progressive Infotech, Precission Infomatic, WeP Peripherals, Sogo Computers, Team Computers, PC Solutions, Value Point Systems, Targus Technologies, Progression Infonet and GoIP Global Services. And in the top 10 products category, the awards were won by Digisol DG-GS1008D, Samsung ML-1666, Check point ABRA, Lenovo Think Pad Edge 14, Canon Laser Shot LBP6300DN, Iomega Storcentre IX12-300R, Trend Micro Worry Free Business Security, Western Digital AV-25 500 GB, ZyXel 3G Router NBG4115 Wirless N Lite and Strontium DDR 3 – 1066 MHZ Desktop. These awards were given on the basis of the poll results conducted by SME Channels magazine for last six months. The company had involved its

technical team to assess the quality of the products and the editorial board had brought in their experience of the brands, products or solutions in context to the evaluation. Addressing the gathering, Chair Person of the event, Shri N. Ravi Shanker (IAS), Additional Secretary, said, “Often enough it is said that the SMEs are the backbone of the Indian economy in the sense that they not only drive the economy with employing large pool of manpower but also add flavour to the productivity that is there. In the time of recession, the SMEs can stand up to the fluctuating fortunes of the recession. Now, we need to understand that where exactly is the role of IT in the SME sector? If electronics is everywhere why the SMEs are outside the loop. It is a question of trying to bring the whole package of activities to the SMEs. It is almost like when cable TV came to India, there was a revolution. There was a revolution because we de-risked ourselves. The operator was the person who was something of that the SMEs are looking for. I would like to think similar short of model for the SME sector. Like the cable operator, there is a solution provider who has all the IT infrastructure including hardware, software and it is only the client base activities the SMEs would be rendered to. It is the SMEs who would de-risk themselves from buying computers and

upgrading it and procuring the software on top of it and hiring people to manage it. Today we have all new jargons platform as a service, software as a service and infrastructure as a service. It is service oriented architecture. These are all discussed in various platforms but the fact remains that these are good things for the SMEs. There is a world of opportunity for the IT organization for the SMEs. If the industry cutting across all the technology providers if they create a consortia and offer the solution as unified applications the whole of industry will be” Special Guest of honour, Dr. N Vijayaditya, Controller, Certifying Authority, said, “With the maya world or e-world, everything happens instantaneously without physical presence. The industry has millions of SMEs which creates a lot of employment so a lot of opportunity in that. If you look at the IT industry, the SMEs are the basis which have gone to become very large companies irrespective of geographies – be it in India or international market. These are the basis for innovations. It is a major area of this particular era. In the years to go they are going to play much bigger role. In my area - in the certifications space- the people are very small organizations they provide certification. Service is going to be major criteria.” Congratulating SME Channels, Special Guest

On behalf of Mr.K.R.Naik, Executive Chairman, Smartlink Network Systems Ltd., Mr. Devraj Dam, VP, Strategic Business & Partner Alliance, of the company, receives the award Top 10 SME Entrepreneur from the chief guest

Mr. Sanjiv Krishen, Chairman, Iris Computers Ltd. receiving the award of Top 10 SME Entrepreneur Award from from the Chief Guest

On Behalf of Mr.Kunwer Sachdev, Founder & CEO, Su-Kam Power Systems Limited, his son Mr. Kanav Sachdev receives award of Top 10 SME Entrepreneur Award from the Chief Guest

Mr.R.K.Bansal, MD, Uniline Energy Systems Pvt. Ltd. is receiving the award of top 10 SME Entrepreneur from the Chief Guest

Mr. Satoshi Hirabayashi, Assistant Director, Budgetary Planning and Inventory (CSP) Canon India Pvt. Ltd. Canon India Pvt. Ltd. Receiving the award of Top 10 SME Solution Vendors 2010-11 from Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Best Graphic Card To Zotac International

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EVENT REPORT

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of honour Shri Samarendra Sahu, Addl. Commissioner, Ministry of MSME, said, “The ministry of MSME is adopting a number of schemes to assist the growth of the sector. The schemes cover all five important verticals including credit, market, technology, infrastructure and skill development. The govt. has set up a credit relief fund to provide the MSME entrepreneurs who are unable to place collateral security. The guarantee covers upto 75% of the credit facility upto Rs.50 lakhs. Above Rs.50 lakhs, above 50% of the guarantee provided upto Rs.100 lakh. If the loan amount is less than Rs.5 lakhs the guarantee coverage is provided upto 85%. The national manufacturing competitive programme known as MNCP is a flagship scheme of MSME. This has 10 specific components aimed at improving process, design, technology and market access. These components seek to introduce best elements of improving competitiveness among the MSMEs, who are often unable to afford such practices and techniques.” The Chief Guest of the event, Dr. Ajay Kumar (IAS), Joint Secretary, Department of IT, Govt. of India, said, “it is an unique combination of SME and IT. I want to emphasise the point that a huge change that IT is bringing to the economy and to the SMEs. There is a study shows that after the use of IT, the companies take less time

to become global vendor. What it means that IT has given the power to even the smallest of units to make it to the global stage. There is not one but there are several of them. The good news is that today, we have very big IT companies - MNCs and domestic player - which are there in the IT space but the fact is that 90% of the IT companies are SMEs. These SMEs are going to become huge multinationals tomorrow. Today, we are seeing fair amount of saturation in the Metro cities. The government is trying to focus attentions in tier-2tier-3 cities. It is the opportunity for the start ups to use the opportunity and utilise it. I was reading the story of naaptol.com where he was saying that his first company before six years did not work but now when he came up with naaptol.com, it is a success. There are several such cases. Not only in software space but also in the electronic space, the small sector has a lot to contribute. The large part of our component industry is dominated by SMEs and it is our effort as we have the whole policy framework for such development of the electronic manufacturing of the country. After software success, a lot of people are coming in electronic hardware manufacturing space. To attract the SMEs in this space, the Govt. is bringing down the threshold of the policy where the subsidy can be provided.”

Ms. Sonali Kaushik, VP, Schneider Electric India Pvt. Receives the award of the Best Structure Cable Brand 2011 (Digilink) from Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

Iomega Storcentre IX12-300R gets award of Top10 SME Products 2010-11 Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

Mr. Kerman Rana, VP, Sales, D-Link (India) Limited receives the award of the Best Networking Brand Award from Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

Mr. Samiksh Aggarwal, AVP – Sales Data Networks, Elitecore Technologies Pvt Ltd receiving the award of Best UTM award for Cyberoam from Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

Nishant Sharma, Sales Manager Channels-North India Trend Micro, receives Top10 SME Products 2010-11 award for Trend Micro Worry Free Business

Mr. Sushil Bandy, Country Manager, WD India receives award of Top10 SME Products 2010-11 for WD AV-25 500 GB from Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

Security from Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of MSME, Government of India

Mr. Devraj Dam, VP, Strategic Business & Partner Alliance, Smartlink receives Top10 SME Products 2010-11 award for DIGISOL DG-GS1008D from Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of MSME, Government of India

Samsung ML-1666 gets award of Top10 SME Products 2010-11 Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

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Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Best Memory Module To Kingston Technology Company

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Best Value Motherboard To Gigabyte Technology India Pvt. Ltd.

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Cisco Systems India Pvt. Ltd.

TOP SME ENTREPRENEUR 2010-11 SANJIV KRISHEN, CHAIRMAN, IRIS COMPUTERS LTD. Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Dell India Pvt. Ltd.

V.K.BHANDARI, CMD, SUPERTRON ELECTRONICS LTD. KUNWER SACHDEV, FOUNDER & CEO, SU-KAM POWER SYSTEMS LIMITED

Mr. Abhilesh Guleria, Country Head- Multimedia Product Group and IT Platform Business, NEC India. receives the award of Best Projector on behalf of NEC India Pvt. Ltd. from Mr. Sushil Bandy, Country Manager, WD India

K.R.NAIK, EXECUTIVE CHAIRMAN, SMARTLINK NETWORK SYSTEMS LTD. HEMAL PATEL, FOUNDER & CEO, ELITECORE TECHNOLOGIES PVT. LTD. GOVIND RAMMURTHY, CEO & MD, MICROWORLD TECHNOLOGIES INC. P.R.V RAJA, VICE CHAIRMAN, MD & CEO, RAMCO SYSTEMS LTD ATUL KHOSLA, MD, OM NANOTECH PVT. LTD. KAILASH KATKAR, FOUNDER PRESIDENT, MD & CEO, QUICK HEAL TECHNOLOGIES Mr. Kerman Rana, VP, Sales, D-Link, giving away the award of the Best Display To Samsung Electronics Co. Ltd.

Mr. Anil Jain, MD, Siemens Enterprise Communications Pvt. Ltd. receives the award of Best Unified Communication brand from Mr. Satoshi Hirabayashi, Assistant Director, CSP, Canon India

R.K.BANSAL, MD, UNILINE ENERGY SYSTEMS PVT. LTD.

Mr. Devendra Taneja of PC Solutions & Mr. Saket Kapoor engrossed in discussion over dinner

Mr. Ajay Sehgal, Country sales Manager, LaserJet and Enterprise Solutions, IPG, HP India of HP India Sales Pvt. Ltd. receiving the award of Best Printer Brand from Mr. Sanjay Mohapatra, Editor, SME Channels Magazine

Mr. Karan Bawa, Channel business Lead - North & East, Intel South Asia Intel Technology India receives the award of the Best Processor from Mr. Sanjay Mohapatra, Editor, SME Channels Magazine

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ZyXel 3G Router NBG4115 Wirless N Lite gets award of Top10 SME Products 2010-11 Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

Mr. Jagannath Patnaik, Director, Channel Sales – South Asia, Kaspersky Lab receives Best Security Antivirus brand award from Mr. Satoshi Hirabayashi, Assistant Director, CSP Canon India Pvt. Ltd.

Strontium DDR 3 -1066 MHZ Desktop gets award of Top10 SME Products 2010-11 Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

TOP SME SOLUTION VENDOR 2010-11

Lenovo Think Pad Edge 14 gets award of Top10 SME Products 2010-11 Shri Samarendra Sahu, Addl. Development Commissioner, Ministry of Micro, Small & Medium Enterprises, Government of India

Mr. Kerman Rana, VP, Sales, D-Link giving away the award of the Best Flash Storage To Transcend Information

CISCO SYSTEMS INDIA PVT. LTD.

HEWLETT-PACKARD INDIA SALES PVT. LTD. DELL INDIA PVT. LTD. LENOVO INDIA PVT. LTD. MICROSOFT CORPORATION (I) PVT. LTD. CANON INDIA PVT. LTD. IOMEGA AN EMC COMPANY TALLY SOLUTIONS PRIVATE LIMITED SAMSUNG ELECTRONICS CO. LTD. NETGEAR TECHNOLOGIES INDIA PVT. LTD. Mr. Rajeev Sodhi, Director, Online Business, Microsoft Corporation India Pvt. Ltd. giving away the award of the Best Network Storage For SMEs to Iomega An EMC Company

Mr. Rajeev Sodhi, Director, Online Business, Microsoft Corporation India Pvt. Ltd. giving away the award of the Best Surveillance To LG Electronics India Pvt. Ltd.

Mr. Sanjay Mohapatra, Editor, SME Channels Magazine giving away the award of the Best Printer (Entry Level) to Samsung Electronics Co. Ltd.

Mr. Rajeev Sodhi, Director, Online Business, Microsoft Corporation India Pvt. Ltd. giving away the award of the Best HDD to Western Digital Corporation

Mr. Sanjib Mohapatra, Publisher, SME Channels to give away the awards of the Best Net Book To HCL Infosystems Limited

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Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Lenovo India Pvt. Ltd.

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Hewlett-Packard India Sales Pvt. Ltd.

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Samsung Electronics Co. Ltd.

TOP 10 SME SOLUTION PROVIDER 2010-11 PROGRESSIVE INFOTECH PVT. LTD. PRECISSION INFORMATIC (M ) PVT. LTD.

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Iomega An EMC Company

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Mr. Rajeev Sodhi of Microsoft Corporation (I) Pvt. Ltd.

WEP PERIPHERALS LIMITED SOGO COMPUTERS PVT. LTD. TEAM COMPUTERS PC SOLUTIONS PVT. LTD. VALUE POINT SYSTEMS PVT. LTD. TARGUS TECHNOLOGIES PVT. LTD. PROGRESSION INFONET PVT. LTD. GO IP GLOBAL SERVICES PVT. LTD

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Netgear Technologies India Pvt. Ltd

The Attendees at the Event

Shri Suresh Yadavendra, Director, MSME Development Institute, Govt. of India giving away the award of Top 10 SME Solution Vendors 2010-11 to Tally Solutions Private Limited.

A View of the Participants

A View of the Participants

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Mr. Sanjay Mohapatra, Editor, SME Channels Magazine giving away the award of the Best Printer Dot Matrix to TVS Electronics Limited

Mr. Sanjib Mohapatra, Publisher, SME Channels to give away the awards of the Best Note Book To Dell India Pvt. Ltd

Mr. Sanjib Mohapatra, Publisher, SME Channels to give away the awards of the Best PC to Dell India Pvt. Ltd.

TOP 10 SME PRODUCTS 2010-11 Mr. Sanjib Mohapatra, Publisher, SME Channels to give away the awards of the Best Server-x86 to IBM India Pvt. Ltd.

DIGISOL DG GS1008D SAMSUNG ML1666

Mr. Sanjib Mohapatra, Publisher, SME Channels to give away the awards of the Best Virtual PC to Hewlett-Packard India Sales Pvt. Ltd.

CHECK POINT ABRA LENOVO THINK PAD EDGE 14 CANON LASER SHOT LBP6300DN IOMEGA STORCENTRE IX12-300R TREND MICRO WORRY FREE BUSINESS SECURITY WD AV-25 500 GB ZYXEL 3G ROUTER NBG4115 WIRLESS N LITE STRONTIUM DDR 3 -1066 MHZ DESKTOP Mr. Satoshi Hirabayashi, Assistant Director, Budgetary Planning and Inventory (CSP) Canon India Pvt. Ltd., gives away the award of the BEST UPS To APC By Schneider Electric

Mr. Satoshi Hirabayashi, Assistant Director, Budgetary Planning and Inventory (CSP) Canon India is receiving the award of the Best printer A4 from Mr. Sanjay Mohapatra, Editor, SMEChannels Magazine

Mr. Sanjib Mohapatra, Publisher, SME Channels to give away the awards of the Best Tablet PC to Samsung Electronics Co. Ltd.

Mr. Sudipto Dey of Tally Solutions Pvt. Ltd. is receiving the award of the Best Enterprise Solution SMEs from Mr. Sushil Bandy, Country Manager, WD India

Mr. Satyajeet Satpathi - GM for North and East of Epson India Pvt. Ltd. Receives the award of Best Printer (Inkjet) from Mr. Sanjay Mohapatra, Editor, SME Channels Magazine

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PRODUCT

REVIEW

AVERMEDIA HOMEFREE CLASSIC (F210A)

IDEACENTRE B320 0NE KEY TV BY MANAS RANJAN info@smechannels.com

LENOVO IDEACENTRE B320 a powerful 21.5 inch full HD All-in-One is a unique product with TV functionality with a single touch. It offers complete television experience to the consumers without any compromise on PC features. OneKey TV turns the display into a High-def TV at the click of a button; you can watch TV even without powering on the PC. It is a compact, space-saving TV cum PC with high-end features that offer a great entertainment experience. Trends reveal that consumers are looking for multipurpose devices that can fulfill all their infotainment and computing needs. They greatly value technology that is space-saving, easy-to-carry, quick-to-deploy and stable with unparalleled user-friendly and energy-efficient features. Despite its compact all-in-one design, it boasts a 21.5” Full HD display supporting state-of-the-art multi-touch technology, a host of touch-optimized multimedia applications and SRS Premium Sound audio enhancement. Revved into action by the 2nd generation Intel Core i3 processor, it’s powerful enough for the majority of games and multimedia applications. Plus, Lenovo Enhanced Experience 2.0 for Windows 7 with RapidBoot technology ensures faster startup and shutdown and optimized multimedia capabilities. It is equipped with a wireless mouse and keyboard to give you complete comfort from unwanted wires. The Lenovo IdeaCentre B320 has standard memory as 3GB DDR3 and expandable up to 8GB DDR3 1333MHz memory and HDD of 500GB. It also carries connectors for 2xUSB2.0 (side), 4xUSB2.0 (rear, USB3.0x1 optional), 5-in-1 card reader, microphone, headphone, PS2, local area network, HWTV in, AV in, B-Case Card in.

FEATURES n Up to 2nd generation Intel Core i5

processor with n Intel Turbo Boost Technology 2.0 n Up to Genuine Windows 7 Home

Premium n Lenovo Enhanced Experience 2.0 for

Windows 7 with RapidBoot technology – delivers faster start-up & shutdownand optimized multimedia capabilities n 21.5” Full HD (1920x1080), 16:9

widescreen display n Up to AMD Radeon HD6450 1GB

graphics with DirectX 11 n Up to 8GB DDR3 memory, up to 2TB

HDD storage n Integrated Bluetooth1 & high-speed

802.11n Wi-Fi n Integrated DVD reader/writer n USB2.0, USB3.01 connectors & 5in1

card reader

PRICE Rs.37,990+taxes

WARRANTY 3 Years onsite warranty

CONTACT Call Tollfree No.: 1800-425-3353/36 URL: http://shopap.lenovo.com/

OVERALL RATING

IN THIS CONNECTED world, AVerMedia HomeFree Classic is a revolutionary product for the industry. It changes the way we watch television at home or even any work places. As we are living on a virtual world, AVerMedia HomeFree Classic helps us to watch TV in any of the interfaces. It changes analog live-TV signal to digital format and streams it to any display device that is connected within the home networking either over wireless. It may be your iPad, iPhone, Mac, Windows computer, Android Pad, etc. via a wireless home network, you can watch the television. As a network device, HomeFree Classic is installed at a location in a house, where a wireless router and TV cable connections are available. With HomeFree Classic, you can watch TV and do schedule recording wirelessly on your iPad or portable computer via the Wi-Fi network. Without any TV tuner or cable attached on the laptop or iPad, users of HomeFree Classic can watch TV wirelessly and freely in any room at home! It supports intuitive interface: Quick and simple of changing TV channels by tapping and dragging on the iPad screen. It supports MPEC-2 SDTV. It captures screenshots of TV being watched and shares them with friends on Facebook. It also allows users to purchase a HomeFree device online instantly if they have installed the HomeFree Player on their iPads already. It supports Wi-Fi (802.11n) standard and requires either wireless of High-Speed (10/100 Base-T) Ethernet, or wireless LAN of 802.11n with Multiple Input / Multiple Output and *MIMO: 2x2 or above. n Price: Rs 10,990/-, Contact: Atul Arora, AVerMedia Technologies, Inc. Phone: +919313371483, Email: Atul.Arora@avermedia. com, Website: www.avermedia.com

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PRODUCT

NEW ARRIVALS

WD

DELL

DELL INSPIRON 13Z DELL INSPIRON 13z laptop is a thin and powerful computer. The new Inspiron 13z is a combination of performance, rich features and chic design in a small form factor. With 2nd-generation Intel Core i3 or Core i5 processors, 13.3” HD Widescreen display and extended battery life, the Inspiron 13z is ideal for today’s highly mobile users to manage all aspects of their busy lives - work, entertainment and friends while pursuing their passions. The Inspiron 13z is the latest in a series of rolling introductions of Dell’s thin and powerful mobile products launching through the end of the year. Beginning with the XPS 15z as the ultimate blend of performance and style, the Inspiron 13z makes this “uncompromising” concept more affordable than ever. It is also a portable entertainment device with its brilliant high-definition displays and built-in SRS Premium Sound. All this is packed into a stylishly thin design that’s less than one inch and weighs around 1.76 kg. The Inspiron 13z model offers over 6 hrs of battery life for extended performance and enhanced style quotient with its a range of colours in vivid red, black and pink and matching plam-rest and a full-size, spill-resistant Chiclet keyboard. Besides, it comes with HD webcam, up to 4GB of memory, a 320GB hard disk, built-in media card reader, standard WiFi, Bluetooth 3.0 and the newest, fastest USB 3.0 technology for faster content transfers. n Price: Rs. 32,000/-, Phone: 1800-425-4026 (Toll Free - BSNL & MTNL)

WESTERN DIGITAL AV-GP 3TB WESTERN DIGITAL AV-GP 3 TB 3.5-inch offers 24X7 reliability, low power consumption and unrivalled storage capacity for storage-intensive AV applications such as digital video recorders, video surveillance, single-drive media servers and external multimedia storage. It uses the SATA II 3.0Gbp/s interface and operates 5400-7200RPM. The 3TB AV-GP has a four-platter design with 750GB/platter capacity. Along, with high levels of clarity, long-term reliability and lowpower consumption are equally critical to surveillance systems. WD AV-GP with WD GreenPower Technology consumes less power during spin-up and operation, minimize heat dissipation and vibration, and operate reliably without compromising performance. Reducing heat, noise, and vibration enables surveillance applications to operate more reliably over longer periods of time. It delivers smooth, continuous playback of up to 12 HD multimedia streams, perfect for mainstream surveillance for small businesses. n Price: Rs. 8,999/- + Taxes, Warranty: 3-Years Limited Warranty, Contact: Pankaj Nagpal, Email: Id:pankaj. nagpal@wdc.com

NEC

NEC 3D READY PROJECTOR IDEAL FOR EDUCATION and SME segment, NEC V-series of projectors which includes the V300X, V260X, V230X, V260 and V230 models are specially suited for the Indian market as they offer cutting edge DLP technology with eco friendly features at an extremely competitive price point. NEC’s V series’ easy-to-use projection solutions not only renders high brightness through a small mobile projector to accommodate larger screen sizes, but also customizes to higher ambient lighting conditions. The lamp life of the series is up to 5,000 hours when used in ECO Mode, which lowers power consumption. The remote includes a green ECO Mode button that works in conjunction with the carbon footprint meter to encourage the use of the ECO Mode. This 3D-enabled projector series allow users to present in a more engaging manner to help viewers experience and connect more closely to the subject matter. Packed with powerful features, V-series projectors come with resolutions of 800x600 (SVGA), 1204x768 (XGA) a 2000:1 contrast ratio, and a brightness range from 2300 to 3000 ANSI Lumens (AL). All V-series projectors have excellent color reproduction because of the brilliant color and VIDI technology. These are NVIDIA certified, ensuring plug and play operation. Some of the models from the V-series are also equipped with HDMI connectivity and improved video processing capabilities, enhancing the visual experience. n Price: Rs 27000 – Rs 50,000 ( price varies as per model) Warranty: 2 yrs on Projector 500 hrs or 3 months on lamp (whichever is earlier), Contact: Kumar Abhinav, NEC India, Phone: 011-6110 1000, Email: kumar.abhinav@necindia.in

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RNI No.: DEL ENG / 2010 / 3192

Data of Posting: 22 & 23 of Every Month

Postal Reg. No.: DL-SW-1/4145/10-12

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sme channels september 2011  

it talks about SME growth in india and IT enablement

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