EVENT REPORT
CHANNEL CONNECT & AWARDS 2013
CYBER MAGAZINE CAN NEVER REPLACE A PRINT MAGAZINE Though the digital world draws the attention of the readers towards cyber magazine which is considered as cost effective due to its accessibility around the world still the paper magazine will never lose its shine and SME Channels Magazine is one of them
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o one can deny the fact that the digital media has outshined the print media due to the evolution of social media and the availability of portable handheld devices as with 6 billion internet connected devices in today’s digital world, the number is expected to reach around 50 billion by 2020. But the importance of print media will continue to exist as it plays a big role not only in marketing and advertising but even consumers prefer to advertise in magazines and newspapers. The word ‘trustworthy’ associated with the print media is still missing in online media. Besides this, another reason as to why it’s too early to speak on the demise of the print media is the recent trend of application in the mobile devices due to which the relevance of the print medium is gaining ground because they bring out the comparative features and information and disseminate them to the genuine users, buyers and purchasers. In the last few years, more and more IT magazines
CHANNEL CONNECT &
AWARDS 2013
EMERGING BUSINESS & CHANNEL EMPOWERMENT
have come up with its individual focus but SME Channels is the only magazine which along with products and services emphasizes more on solutions. After the first two successful annual award events, SME Channels organized its 3rd Channels Connect Awards 2013 at Hotel Shangri-La, New Delhi on 13th November 2013. The objective of the event was to recognize the best industry leaders in multiple categories by bestowing them with awards. The event was inaugurated by chief guest Dr. Gulshan Rai, Director General, ICERT (Department of Electronics and Information Technology, Govt. of India) and special guest Dr.Govind, CEO Nixi, Department of Electronics and Information Technology, Govt. of India. Addressing the gathering at the event, Dr. Rai elucidated, “Though the digital world draws the attention of the readers towards cyber magazine which is considered as cost effective due to its accessibility around the world at any point of time. But at no point of time, it will be a scenario where
the paper magazine will lose this shine or the cyber magazine will replace the paper magazine.” Dr. Rai concluded, “Today you find plethora of magazines but SME Channels is the only magazine which focuses on the segmented customers need, so this magazine will exist as they have their own role.” More than 60 awards were given in various categories. The event witnessed the presence of Anil Jain, MD (APAC, ME, Russia & CIS), Unify Enterprise Communications Pvt. Ltd.; Jai Mulani, CEO, IBT; Saif Khwaja, Sales Director (Middle East, Africa, South Asia), Western Digital; Manoj Grover, Country Marketing Manager (Channel & SMB), HP India Sales Pvt. Ltd.; Ankesh Kumar, Director (Channel Pr oducts & Marketing), Emerson Network Power in India; Rishi Malhotra, Chairman, PCAIT; Mahendra Aggarwal, President, ADCTA; Rizhkant Zha, Director Sales & Marketing Systems Sales Panasonic India; Saket Kapur, General Secretary, PCAIT and Amod
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