Small Business Showcase Digital Magazine - Nov 2024
Success Stories: Meet Todd Evans
A+ Window Cleaners Always Makes the Grade! p. 6
Rolling Out Success: Ched Hawthorne and His Mobile Flooring Revolution p. 8
For the Love of Art: Shireen Cline Brings Creativity to South Bend p. 12
Igniting Change: Empowering Women Entrepreneurs at the Women’s Entrepreneur Summit p. 14
Capturing Life Through the Lens: Gary Riggs Photographic Story p. 18
RESTAURANT OF THE MONTH: American Pancake House: Where Every Meal Feels Like Home p. 26
ARTIST OF THE MONTH: Diane Overmyer p. 30
How do Manners help you Network? p. 34 & More...
Meet Mary Jo Tirikos
Todd Evans with A+ Window Cleaners
6 Always makes the grade!
Rolling Out Success: Ched Hawthorne and His Mobile Flooring Revolution
8 What does SUCCESS mean to me?
FOCUS® Consider these year-end financial moves
11 For the Love of Art: Shireen Cline Brings Creativity to South Bend
Igniting Change: Empowering Women Entrepreneurs at the Women’s Entrepreneur Summit
Driving Change: How Rides2U is Revolutionizing College Town Transport
Capturing Life Through the Lens: Gary Riggs Photographic Story
Master Your Business – Using Time to Your Advantage
Book Report: “The High Five Habit” by Mel Robbins
OUR SPONSORS
RESTAURANT OF THE MONTH
ARTIST OF THE MONTH
Solace in the Canvas: Diane Overmyer’s Journey Through Art
do Manners help you Network?
Hello, Small Business Showcase Family!
As the crisp October air settled in and the trees transformed into breathtaking displays of amber, gold, and crimson, it was hard not to pause and appreciate the beauty surrounding us this season. November truly promises a month of reflection, gratitude, and excitement for what lies ahead.
We’re also celebrating some special news! I’m thrilled to introduce Mary Jo Tirikos as our new Business Partner and Operations & Sales Director. Mary Jo brings an incredible energy and passion for helping businesses thrive. Her vision and expertise will be essential in shaping the future of our magazine, and I couldn’t be more excited to have her on our team.
At the same time, it’s bittersweet as we bid a heartfelt farewell to Andy Garza, who is retiring and stepping down as President of Small Business Showcase Digital Magazine. Andy’s leadership and dedication have driven our success, and we’ll miss his guidance. We wish him all the best as he embarks on this new chapter, filled with well-deserved relaxation and enjoyment.
As we gather with family and friends this Thanksgiving, let’s take a moment to appreciate the support around us on this entrepreneurial journey. It’s been a year of challenges, growth, and new beginnings. Whether you’re a seasoned business owner or just starting out, remember to pause, celebrate your wins, and embrace the future with optimism.
From all of us at Small Business Showcase Digital Magazine, we wish you a wonderful holiday season brimming with warmth, laughter, and pumpkin pie. Here’s to gratitude, growth, and the beautiful path ahead.
Happy Thanksgiving!
Warmly,
Deb Ammerman
Creative Director/Editor-in-Chief
I’m Mary Jo Tirikos, the new Operations & Sales Director here at Small Business Showcase Digital Magazine.
As an entrepreneur myself, I was very excited when I heard about the “Small Business Showcase” digital magazine. I find that so many businesses struggle to be recognized in the community. I am absolutely thrilled to be joining this amazing team! It’s an honor to step into this role and become part of a community that is so passionate about supporting and celebrating the hard work of small business owners. We all need the support of our fellow business owners and communities.
What excites me most about joining “Small Business Showcase” is the opportunity to help local entrepreneurs share their stories. This magazine does so much more than just showcase businesses. It highlights the people, passion, and purpose behind every brand. It’s my goal to make sure each of you feels heard, appreciated, and equipped to make your business dreams a reality.
Whether you’re interested in being featured, advertising with us, or finding ways to get more involved, I’m here to support you however I can. I can’t wait to get to know each of you and explore how we can make your business shine. Please feel free to reach out to me. I’d love to chat and hear your story but, more importantly to share your story.
Thank you for being part of this journey with us. Together, we’ll keep making Small Business Showcase an inspiring and supportive space for all. Celebrating the Small Business Spirit,
Mary Jo Tirikos
Operations & Sales Director Small Business Showcase Digital Magazine maryjo@smbizshowcase.com
We Always Make the Grade: Todd Evans and A+ Window Cleaners
Todd Evans, the driving force behind A+ Window Cleaners, turned a practical need into a thriving business. Based in St. Joseph County, Michigan, A+ Window Cleaners offers a comprehensive range of services, including window cleaning, house washing, pressure washing, gutter cleaning, and roof washing.
The Genesis of A+ Window Cleaners
Todd’s journey into the window cleaning industry began through a family connection. His brother-in-law owned a window cleaning business, and Todd had worked with him on several occasions. When his brother-in-law decided to exit the business, Todd seized the opportunity to start something of his own. He purchased the equipment from his brother-in-law and established TA Evans Incorporated, operating as A+ Window Cleaners, in 2017.
“I was looking for something new to do. I thought this would be interesting since I had done it before, so I gave it a shot,” Todd recalls. This decision marked the beginning of a venture that would see significant growth and success.
Standing Out in the Industry
What sets A+ Window Cleaners apart is their unwavering commitment to quality and communication. Todd personally trains his crew to ensure top-notch service is provided every time. “Quality and communication are the two biggest things for us,” he explains. “We always keep our clients informed about their appointments and ensure that the work is done to their satisfaction.”
This dedication to communication is a rare commodity in today’s service industry. Clients appreciate the transparency and reliability that Todd’s team brings to each job, fostering a strong sense of trust and loyalty.
Overcoming Challenges
Starting a business is never easy, and Todd faced his share of challenges. Initially, he and his fiancée, Jess, managed everything themselves. They would work all day, Monday through Friday, and spend weekends quoting, scheduling, paperwork, and invoicing. The long hours and demanding workload were tough, but their dedication paid off. Over time, Todd was able to hire a team, purchase additional equipment, and expand the business.
By the third year, Todd had hired more staff and acquired a second van. This expansion was a pivotal moment for the business, allowing Todd to step back from the daily grind and focus on growth and client acquisition. “The defining moment happened when I bought that second van. It was huge because I knew I would have two crews on the road, so I wouldn’t have to work nearly as much,” Todd shares.
The Heart of the Business: The Crew and Family
Todd is quick to credit his success to his dedicated team and supportive fiancée. “I have two really good crews: Troy, Marc, Charlie, and Parker. Without them, it’d be really hard for me. They work hard and do things the right way,” Todd acknowledges. Jess, although no longer working on the jobs, continues to play a vital role in the business. “She’s been amazing through the whole thing, and her support in the early years was crucial,” he adds.
Jess’s involvement in the business has been instrumental, particularly in the initial stages when the workload was overwhelming. Her support allowed Todd to manage the growing pains of the business and set a solid foundation for future success.
Helping Others and Future Goals
Before starting A+ Window Cleaners, Todd managed other people’s businesses, helping make them profitable. His experience in accounting and business management equipped him with the skills needed to run his own business effectively. “I’ve always been looking for something to do on my own. I didn’t know what it would be until this opportunity came along,” he reflects.
A+ Window Cleaners has a significant impact on its clients, especially senior citizens who can no longer perform these tasks themselves. Todd finds fulfillment in knowing that his services genuinely help people. “It amazes me how cleaning someone’s windows can make their day. They’re always so happy when they see what we’ve done,” he says. Looking ahead, Todd has ambitious goals for his business. He aims to reach $1,000,000 in sales before retiring and either selling or passing the company on. With the current growth trajectory, Todd is confident that this goal is within reach. “We’re not far off. If we keep going at our current rate, we’ll reach that goal. I’m pretty confident,” he states.
The Business Motto: “We Always Make the Grade”
The motto of A+ Window Cleaners, “We Always Make the Grade,” is more than just a catchy phrase. It embodies Todd’s commitment to customer satisfaction and quality service. “If there’s an issue with our work, we will always make it right. I never want to have an unhappy customer,” Todd asserts.
This philosophy of ensuring customer satisfaction has been a cornerstone of the business’s success. It reflects Todd’s dedication to maintaining high standards and building lasting relationships with clients.
Conclusion
Todd Evans’ hard work, perseverance, and a commitment to excellence has paid off in spades. A+ Window Cleaners proves what can be achieved with dedication and the right support system. For Todd, success is about more than financial gain. It’s about making a positive impact on his clients’ lives. As he continues to grow his business, Todd remains dedicated to his core values of quality, communication, and customer satisfaction.
For more information about A+ Window Cleaners or to schedule a service, visit the website at: www.AplusWindowCleaners.com.
Written by Eleni Owens
Photos by Gary Riggs Photography
Rolling Out Success: Ched Hawthorne and His Mobile Flooring Revolution
In the bustling world of home improvement, few businesses can claim the kind of convenience and customer-focused service that Ched Hawthorne brings to Michiana. As the owner of Floor Coverings International of Michiana, Ched has taken an established business model and put his unique touch on it, transforming the traditional showroom-bound industry into a mobile operation. His service allows customers to see, touch, and choose from over 3,400 flooring samples—all from the comfort of their own homes.
From Corporate to Entrepreneurship: An Unexpected Path
Ched’s journey to becoming a business owner was far from straightforward. With a background that includes graduating from West Point, serving as an Army officer, and working in medical device engineering, flooring was not the obvious next step. “I loved coming up with better products and better outcomes for patients,” Ched says, “but the corporate world was too confining with its cubicles and routine. It left him yearning for something different. “I wanted the freedom to set my own schedule and the ability to see the direct impact of my work,” Ched explains.
That opportunity came knocking in the form of a LinkedIn message from a franchise consultant. Though initially hesitant, Ched’s mindset began to shift after learning about other West Point alumni who had transitioned into franchise ownership. A consultation led him to Floor Coverings International, a company that stood out for its robust training program and ongoing business coaching, making it a perfect fit for someone new to the industry.
The Convenience of Mobile Flooring
In his new role as a business owner, Ched is flipping the script on traditional flooring sales. Instead of requiring customers to visit a showroom, Floor Coverings International brings the showroom to the customer. “It just makes sense,” Ched says. “You get to see the flooring samples in your own lighting, next to your furniture, and with your paint colors.” This personalized service eliminates the guesswork often involved in choosing flooring based on showroom displays and allows for an easy, in-home comparison.
Equipped with a van full of samples, laser measuring tools, and a tablet for instant quoting, Ched’s operation is streamlined for efficiency and customer satisfaction. This approach goes beyond sales to helping customers create spaces that feel like home. “We’re not just selling products,” he adds. “We’re consulting to help them choose the right design and materials.”
Challenges Along the Way
Like many entrepreneurs, Ched has faced his share of obstacles. Finding skilled contractors was the first hurdle, as the flooring industry requires a high level of craftsmanship and attention to detail. Even after assembling a talented team, managing schedules and maintaining consistent quality across projects remained challenging. “In the beginning, I wore every hat,” he recalls. “I was the salesperson, project manager, delivery driver, and even the
marketing department.” Ensuring that every job met his high standards took time, effort, and a commitment to continuous improvement.
Hiring an office manager helped alleviate some of the workload, but it also introduced new challenges, such as training the manager in industry-specific processes. “It was difficult to find someone to do everything needed in the office while I took on the sales portion,” Ched explains. Over time, Ched discovered that scaling the business required a shift in strategy—namely, hiring a dedicated salesperson to take over the role he had been managing himself. This adjustment allowed him to focus on building relationships with referral partners such as builders and property managers, expanding his network, and growing the business.
Building a Legacy for the Future
For Ched, the decision to buy a franchise was driven by a desire for independence and a longing to create a family legacy. “My parents
were in the citrus business, but a freeze wiped out everything,” he shares. “I want to build something that my boys could step into someday if they choose to.” Though his sons are currently pursuing their own paths, Ched is committed to growing the business in a way that keeps the door open for them to join in the future.
Looking ahead, Ched envisions a company known for its excellent service. He wants his customers to feel genuinely cared for and his employees to take pride in their work. His plans include adding more vans and sales consultants to create a self-sustaining business model that allows for continued growth and community involvement.
Words of Wisdom for Aspiring Entrepreneurs
Ched’s advice for those considering franchise ownership or starting a business of their own is simple but crucial: plan for the unexpected. “Make sure you have enough savings to live on for at least six to twelve months,” he warns. “It takes time for a new business to become profitable.” Additionally, he emphasizes the importance of hiring the right people from the outset. “Do your due diligence in the hiring process. The right team will make all the difference.”
Ched’s success came from a combination of finding the right opportunity and a willingness to adapt and grow. His innovative approach to flooring, combined with his dedication to exceptional service, has made Floor Coverings International of Michiana
a standout in the home improvement scene. To learn more about Ched’s services or to schedule a free in-home consultation, visit floorcoveringsinternational.com. You can also follow Floor Coverings International Michiana on Facebook or call 574-914-0949 to get started today.
Written by Eleni Owens
Photos by Gary Riggs Photography
What Does Success Mean to Me?
Success—it’s a word that means something different to everyone. For some, it’s finding the perfect work-life balance. For others, it might be reaching a financial milestone or achieving a long-held dream. But often, success is more personal, more relatable.
For me, success isn’t just about ticking off grand goals. In my world, it’s found in both the big achievements and the small victories. It’s those moments when I manage to juggle a business meeting, a client call, running M&D Advertising, and still make it through the day without misplacing my phone. (Trust me, that’s a real win!) It’s waking up with a sense of purpose, knowing that whether I’m managing our advertising business or working on the next issue of Small Business Showcase Digital Magazine, what I’m doing is making a difference for someone out there.
Sure, I have big goals like anyone else. But one thing I’ve learned is that success doesn’t have to be all or nothing. Some days, it’s simply surviving a hectic deadline with your sanity intact. Other days, it’s watching a client’s new marketing campaign take off and knowing it will help them grow their business.
For me, success is about balance. It’s having the ambition to chase your dreams while also giving yourself permission to take a breather. It’s enjoying time with my husband, catching up with our son when he’s home, playing with the dog (Meet Odin, he wanted to make his debut in the magazine, who could say “no” to that face?), or indulging in a Netflix series for a bit of escape. Sometimes, success is just remembering why I became a business owner in the first place, taking things one step at a time, and not getting overwhelmed by the big picture. And I think we can all agree—that’s a win!
So, what does success mean to me? It’s a mix of ambition, perseverance, and a good sense of humor. It’s about setting goals, celebrating milestones, and—most importantly—enjoying the journey. At the end of the day, success is what you make of it. Whether you’re running a small business or navigating the ups and downs of everyday life, give yourself credit—you’re doing great, one small victory at a time. - Deb Ammerman
FINANCIAL FOCUS®
Consider these year-end financial moves
As we enter the holiday season, your life may well become busier. Still, you might want to take the time to consider some financial moves before we turn the calendar to 2025.
Here are a few suggestions:
• Review your investment portfolio. As you look at your portfolio, ask these questions: Has its performance met my expectations this year? Does it still reflect my goals, risk tolerance and time horizon? Do I need to rebalance? You might find that working with a financial professional can help you answer these and other questions you may have about your investments.
• Add to your 401(k) and HSA. If you can afford it, and your employer allows it, consider putting more money into your 401(k) before the year ends — including “catch-up” contributions if you’re 50 or older. You might also want to add to your health savings account (HSA) by the tax-filing deadline in April.
• Use your FSA dollars. Unlike an HSA, a flexible spending account (FSA) works on a “use-it-or-lose-it” basis, meaning you lose any unspent funds at the end of the year.
So, if you still have funds left in your account, try to use them up in 2024. (Employers may grant a 2½ month extension, so check with your human resources area to see if this is the case where you work.)
• Contribute to a 529 plan. If you haven’t opened a 529 education savings plan for your children, think about doing so this year. With a 529 plan, your earnings can grow tax deferred, and your withdrawals are federally tax free when used for qualified education expenses — tuition, fees, books and so on. And if you invest in your own state’s 529 plan, you might be able to deduct your contributions from your state income tax or receive a state tax credit.
• Build your emergency fund. It’s generally a good idea to keep up to six months’ worth of living expenses in an emergency fund, with the money held in a liquid, low-risk account. Without such a fund in place, you might be forced to dip into your retirement funds to pay for shortterm needs, such as a major car or home repair.
• Review your estate plans. If you’ve experienced any changes in your family situation this year, such as marriage, remarriage or the birth of a child, you may want to update your estate-planning documents to reflect your new situation. It’s also important to look at the beneficiary designations on your investment accounts, retirement plans,
IRAs and insurance policies, as these designations can sometimes even supersede the instructions you’ve left in your will. And if you haven’t started estate planning, there’s no time like the present.
• Take your RMDs. If you’re 73 or older, you will likely need to take withdrawals — called required minimum distributions, or RMDs — from some of your retirement accounts, such as your traditional IRA. If you don’t take these withdrawals each year, you could be subject to penalties.
These aren’t the only moves you can make, but they may prove helpful not only for 2024 but in the years to come.
This article was written by Edward Jones for use by Jon Rolón, Edward Jones Financial Advisor. Edward Jones, Member SIPC
Jon Rolón Financial Advisor
11590 McKinley Hwy, Ste B Osceola, IN 46561 Office: 574-329-5326 Mobile: 574-536-0710
Fax: 888-677-0742
www.edwardjones.com
As an Edward Jones financial advisor, I seek to serve my community and help to change lives. I want to learn about you and understand what’s most important to you. I want to take the time to know what you need now and what you need to prepare for in your future. By doing that, we can work together to build personalized strategies to help you achieve your goals through our established process. I want to build a relationship with you and partner with you throughout your life, helping you stay on track to meet your goals.
For the Love of Art: Shireen Cline Brings Creativity to South Bend
Each year, art lovers from across the Midwest flock to South Bend for a one-of-a-kind experience: the “For The Love of Art Fair.” Hosted by Shireen Cline, founder of Kozmo Events, this annual gathering showcases an exceptional blend of fine art, positive energy, and community spirit. As the producer and organizer, Shireen has dedicated herself to creating an event that brings high-caliber art to the Michiana area. “I have been producing art shows for seventeen years,” says Shireen, “but I was inspired to bring my show indoors after visiting the Art Expo in Chicago.” Thirteen years ago, she turned that inspiration into For the Love of Art Fair, which has since grown into an event that rivals the best art shows in major cities while remaining accessible to local enthusiasts.
Igniting Art in the Lives of Others
Shireen’s passion for art has deep roots, stemming from childhood explorations in sculpture and painting. While she initially pursued a career in marketing, her artistic calling never truly left her. Over time, she found a way to merge her creative talents with her business skills, ultimately leading to the launch of “For The Love of Art Fair” 17 years ago. “Art has always been my way of connecting with the world,” Shireen shares. “This fair is about showcasing beautiful works, igniting art in the lives of others, and creating a space where people can be inspired.”
The fair, taking place on February 1st and 2nd, 2025, at the Century Center in South Bend, promises to deliver an inspiring weekend. What sets Shireen’s event apart is the quality of the art on display and the atmosphere of warmth and engagement she curates. From live music performances to conversations with artists who genuinely love what they do, every aspect is thoughtfully designed to foster a welcoming and memorable experience.
Curating a Unique Artistic Experience
“For The Love of Art Fair” stands out in the Midwest for its exclusive focus on fine art. “We’re not a craft show or an artisan market,” Shireen emphasizes. “This is a fine art fair featuring professional artists who exhibit at top galleries and participate in the art circuit.” With over fifty artists from places like Louisville, Chicago, and across Indiana, the event offers a diverse array of paintings, sculptures, fiber arts, and functional pieces. Each artist is hand-selected by Shireen herself, based on their work and their enthusiasm for sharing their creative journeys. I look for artists who have a magnetic energy—people who are enthusiastic about their craft and eager to engage with visitors,”
she explains. This emphasis on personal connection has earned the fair a reputation for being more than just an exhibit. It provides an opportunity to build relationships and bring home a piece of art that carries a story.
Creating an Ambiance of Inspiration
Held in the Century Center’s elegant space, with its chandeliers and carpeting, the venue adds to the fair’s unique charm. Shireen is meticulous about setting the right ambiance, which includes live music that enhances the atmosphere without overwhelming the art. “We’re creating an environment where visitors can relax, have a drink, and holistically experience the art,” she says.
Music performances by talented local artists like Mike Hayes on the electric cello will add a soothing backdrop as guests stroll through the exhibits. This combination of visual and auditory art ensures that every moment at the fair feels immersive and thoughtful. “It’s all about creating a positive energy that invites people to linger, explore, and discover something new,” Shireen adds.
Challenges and Triumphs in Organizing the Fair
Bringing a fine art event to life is no small feat, and Shireen has faced her share of challenges. Financing an event of this caliber can be daunting. “The venue is costly, and I’m committed to keeping booth fees reasonable for the artists,” she says. “Without sponsors, it would be impossible to offer the kind of experience I aim to provide.” With the support of local businesses, including TJ Media Group, which built the fair’s website, and generous donors who help cover advertising and operational costs, Shireen can sustain the high quality of the event.
Another key aspect of the fair’s success is the sense of community that Shireen fosters. Her genuine care for the artists and patrons is evident in the details, from the hospitality extended to traveling artists to the raffles featuring local restaurant and boutique gift certificates. “I want everyone who walks through the door to feel like they’ve gained something, whether it’s an art piece, a new connection, or simply a beautiful experience,” she says.
Looking Ahead: Goals and Future Visions
As the fair continues to grow, Shireen’s goals remain steadfast. She plans to keep the event at a boutique size, limiting it to approximately 50 - 60 artists. “I don’t want the fair to get so big that visitors can’t fully appreciate each booth,” she explains. “The intimacy of the show is part of its charm.” In the future, Shireen hopes to deepen her connections with galleries and continue bringing gallery-quality artists to the fair.
For now, she remains focused on making the 2025 edition of “For The Love of Art Fair” the best one yet. “This fair is truly a gift to Michiana,” she says. “It’s a celebration of creativity, and I’m honored to be able to share it with my community.”
A Celebration for Art Lovers and the Community
Whether you’re an avid collector or simply curious about art, “For The Love of Art Fair” is an event not to be missed. The $10 admission fee not only grants access to world-class art but also includes raffle entries for prizes from local businesses, making it a fair that truly gives back to its community.
Mark your calendar for February 1st and 2nd, 2025 and prepare to be inspired by the power of art to connect, heal, and ignite creativity. To learn more, visit the fair’s website: www.fortheloveofartfair.com or follow “For The Love of Art Fair” on Instagram and Facebook for updates.
“This fair is truly a gift to Michiana,” Shirleen says. “It’s a celebration of creativity, and I’m honored to be able to share it with my community.”
Igniting Change: Empowering Women Entrepreneurs at the Women’s Entrepreneur Summit
AsC2YourHealthWomen’sInitiativeInc.(501(c)3)7thAnnual Women’sEntrepreneurSummit – Round Tables for Success draws near, there’s an undeniable sense of excitement and anticipation in the air. For founder Cindy Cohen, RN, BS BA, this event is more than just a gathering—it’s the culmination of a vision, years in the making, aimed at empowering women entrepreneurs in Northern Indiana and beyond. “The summit is only a few weeks away, and it’s a pivotal moment for women in our community,” says Cohen. “Thisyear,we’recelebrating GlobalWomen’sEntrepreneurshipDaywithwomenwhoare aspiring,struggling,andseasonedentrepreneurs,allunitedby ashareddreamofgrowthandempowerment.”
Cindy’s journey to this point is a story rooted in both personal and professional experience. Coming from a family of entrepreneurs, Cindy has helped with business startups and launched several ventures herself. “Asaregisterednursewitha backgroundinhealthcareandbusiness,I’vealwaysbeendriven toimprovelives.Throughoutmycareer,I’vemetcountless womenwithincrediblepotentialbutalsooverwhelming challengesblockingtheirentrepreneurialdreams,” she reflects. This became her motivation to create C2 Your Health Women’s Initiative Inc. and launch theWomen’sEntrepreneurSummit –Round Tables for Success.
The road to this summit began with Cindy’s deep dive into the state of women entrepreneurship and women-owned businesses in St. Joseph County. In 2017, the statistics were startling. While nationally, 39% of businesses were owned by women, and 37% in Indiana, only 2% of businesses in St. Joseph County were owned by women. “Thatstarkdisparity fueledmyvisiontocreateamovement—onethatwouldempower womenandconnectthemtotheresourcesandmentorship neededtothrive,” Cindy recalls.
Women entrepreneurs often face unique challenges. Studies have shown that 70% of women entrepreneurial owned businesses fail due to a lack of role models, mentors, resources, and an overwhelming fear of failure. “Someofthesebarriersstem fromhiddenbiasesinthebusinessworld,wherewomenare judgedmorecriticallythanmen.Itmakesitharderforwomen toaccessthesupporttheyneedtosucceed,” Cindy explains.
The Women’s Entrepreneur Summit was created to break down these barriers. For seven years, the summit has brought together women of diverse backgrounds to share their experiences, mentor one another, and foster confidence. “Ibelieveinthe powerofcommunity,” says Cindy, “andthissummit,alongwith ourWomenMoveForwardMentoringCommunity,creates
The summit has already seen real-world impact. In 2021, the U.S. Census reported that the number of women-owned businesses in St. Joseph County had increased from 2% to 11.8%—a significant improvement, though still below the national average of 20.9%. “I’dliketothinkthatourworkthroughthesummitandthe WomenMoveForwardInitiativehasplayed a role in that growth.Butthereissomuchmoretodo,” Cindy says.
Cindy is driven by her commitment to building a legacy of empowerment, especially for women from low-income neighborhoods and domestic violence environments. “It’snot justaboutbusiness—it’saboutgivingwomenthetools, mentorship,andencouragementtheyneedtopursuetheir dreamsandreachtheirfullpotential.TheWomen’sEntrepreneur Summit–RoundTablesforSuccessisakeypartofthat mission.It’saplacewherewomencancometogether,build relationships,andleavewitharenewedsenseofpurpose.”
What makes the summit particularly special is its grassroots nature. “It’sbuiltbywomenforwomen,”Cindy emphasizes. “Womencometogetherinasafespacetofeelvalidatedin theirstruggles,shareideas,andbeinspiredbysuccessstories. Whetheryou’rejuststartingoutorlookingforwaystogrow, thissummitisdesignedforyou.”
The impact of the summit extends well beyond the event itself. Cindy sees it as a chance to create a ripple effect, inspiring the next generation of women entrepreneurs. “We’renotjust makingripples—we’reignitinglastingchange.Therelationships formedatthissummitcontinuethroughtheWomenMove ForwardMentoringCommunity,creatingasupportivenetwork thatfuelssuccess,deepensconnections,andextendsfar beyondthesummit.”
Reflecting on the progress that has been made, Cindy is filled with pride, but she remains focused on the future. “We’ve comealongway,butthere’sstillmoreworktobedone.Every womandeservestheopportunitytopursueherdreamsand buildastrong,lastingbusiness,” she says. Her vision is to see St. Joseph County, Michiana and Northern Indiana become a hub for women-owned businesses. “Thissummitisanimportant step—bringingtogethermindsandheartstocreatereal, tangiblechange.”
If you’re reading this and ready to be part of something big, Cindy encourages you to join the 7th Annual Women’s Entrepreneur Summit – Round Tables for Success. Whether you’re an aspiring entrepreneur, a seasoned business owner, seasoned successful entrepreneur or just curious, this is the place for you. “Let’sdream bigtogetherandcontinuetobuildafuturewherewomenare empowered,inspired,andunstoppable.”
For more information visit womensentrepreneursummit.org or c2yhwi.org. To donate to the scholarship fund, go to womensummitfund.org or supportherjourney.org. Follow on social media: FB Women’s Entrepreneur Summit – Indiana | IG CindyCohenRN | Hashtags #C2YHWI #WEsummitSB #womenmoveforward
Event Details:
- Date: Tuesday, November 19th, 2024
- Location: Rio Park Events, South Bend, Indiana
Schedule:
- 9:00 AM - 10:00 AM: Summit Warm-Up: Registration, breakfast, exhibitors, and speed networking
- 10:00 AM - 4:00 PM: 18 inspiring presentations by successful women entrepreneurs, including lunch catered by four women entrepreneurs competing in the Taste of Michiana Women Entrepreneur Best Bites Competition.
Immediately following the summit we’ll have wine tasting, mocktails, live entertainment, shopping, all open to the public.
In 2023, C2 Your Health Women’s Initiative Inc. was a semifinalist in the NDU Idea Center McCloskey Competition and received the GreatestSocialImpactAwardfromBetterWorld Books. Cindy was also recognized in the nonprofit category as a semifinalist in the Northwest Influential Women Association Award.
Cindy Cohen, RN, BS BA, Founder C2 Your Health Women’s Initiative Inc. (501(c)(3)) Women’s Entrepreneur Summit – Round Tables for Success Website: c2yhwi.org womensentrepreneursummit.org womenmoveforward.info Donate: supportherjourney.org womensummitfund.org
Email: CindyCohenRN@yahoo.com Phone: 574-404-3118 VM 800-245-8917
Driving Change: How Rides2U is Revolutionizing College Town Transport
In bustling college towns across Indiana, Chad Mastagh is introducing a new era of ridesharing with his innovative service, Rides2U. Born from a simple need to ensure his children’s safety while away at college, Chad has developed a business that redefines the standards of communal travel. Rides2U distinguishes itself in the marketplace by offering guaranteed safe, dependable, and quality travel experiences for students, parents, and residents alike. This service fulfills Chad’s mission to provide peace of mind to families. From concept to thriving enterprise in three short years, Rides2U proves that a clear vision is the key to a successful business.
A Need Sparks an Idea
Chad Mastagh is no stranger to hard work; he’s dedicated over two decades to serving his community as a firefighter while also working at Ryder Truck Rental. Despite the demanding nature of his jobs, Chad was determined to find a way to support his children’s educational and extracurricular activities without compromising family time. “I didn’t want to take more time away from home,” Chad explains. This determination led him to explore supplementary income opportunities, ultimately driving for Uber and Lyft.
His experiences as a rideshare driver quickly revealed gaps in safety and reliability that concerned him as a parent. Witnessing firsthand the inconsistencies in vehicle quality and driver dependability, Chad felt a growing unease about the safety standards within existing services. “Seeing the conditions some passengers had to accept, including my own kids, made me realize there had to be a better way,” he says. With these insights and his protective instinct, Rides2U was born.
Raising the Bar in Ridesharing Standards
Rides2U is setting new industry benchmarks with stringent safety protocols and prioritizing driver welfare and satisfaction. Each vehicle undergoes an annual 50-point mechanical inspection by certified mechanics, ensuring they exceed the typical safety standards of traditional ridesharing services. “We ensure every vehicle is safe and pristine, reflecting our commitment to passenger comfort and driver pride,” Chad explains.
Beyond vehicle standards, Rides2U revolutionizes driver compensation and work conditions. Drivers receive up to 70% of the fare for shorter rides and 65% for longer routes, significantly higher than the industry average. “This fair compensation strategy allows drivers to plan their schedules confidently and earn substantially more than they would with conventional rideshare companies,” says Chad. This approach attracts high-quality drivers, fosters loyalty and job satisfaction, and ensures that drivers are motivated.
Additionally, Rides2U takes driver vetting seriously, going beyond basic background checks and vehicle inspections. Chad and his team personally vet every driver via interview to ensure that each driver meets high standards of professionalism and integrity. “Our team has children, and as they interview potential drivers, it always comes down to whether or not they would put their own kids in a vehicle with the driver,” Chad states. This meticulous selection process helps cultivate a team of drivers who genuinely care about the safety and comfort of their passengers.
Building Loyalty Through Reservations
For passengers, Rides2U offers a reservation-based system that guarantees a ride that will arrive on time as well as the choice of driver. This system builds a sense of loyalty, as passengers can request drivers they know and trust, enhancing personal security and comfort. “Our customers love knowing who will be picking them up, and our reservation system allows for this level of personal service,” says Chad. This predictability is a stark contrast to the gamble of traditional ridesharing services where a passenger never knows who will arrive at their door.
Innovation and Tech Advancements
Chad Mastagh’s journey with Rides2U took a transformative turn at Notre Dame’s Idea Center, where he refined his business model and connected with a network of potential investors. “Winning Best Community Venture in 2021 opened crucial doors for us,” Chad recalls. This recognition secured initial seed funding and partnerships, which laid the groundwork for Rides2U’s operations, from establishing robust insurance frameworks to initiating the first phases of app development.
As demand increased, Chad realized the limitations of managing ride requests via text. This led to the creation of a web-based application
that refined their service. “Our first app essentially linked riders to drivers through a simple website,” says Chad. By the end of 2023, with additional investments, Rides2U launched a more sophisticated app available on both Apple and Android platforms. This upgrade enhanced both the user experience and operational efficiency, transforming how customers interacted with the service and managed their travel needs.
Overcoming Challenges with Faith
As Rides2U continued to expand, Chad faced numerous obstacles including securing funding for app development. Thankfully, Chad was able to rely on his Faith to be a guiding force. Inspired by a speech about surrendering to a higher power, Chad felt a call to trust in his vision and double down on his commitment. It was the words of Kentucky Wildcats coach, Nick Mingione, about the power of Faith in leadership that inspired him to invest in himself and Rides2U. This leap of Faith was met with a wave of support from new investors that propelled the company forward. Chad believes that these moments of Faith-driven decision-making were crucial turning points that helped secure the early growth and sustainability of Rides2U. “God
has shown me and my family incredible favor, and I feel like it’s my job to tell everybody and anybody that God changed my life. He changed this company,” exclaims Chad.
Expanding Horizons and Sharing Wisdom
Chad Mastagh is focused on growing Rides2U through franchising and partnerships. “Looking ahead, we aim to bring Rides2U to more college towns across the country, offering a service that emphasizes safety and reliability,” Chad explains. His vision will extend the company’s reach while supporting other entrepreneurs eager to make a difference in their communities.
As Chad reflects on his journey and plans for the future, he also offers sage advice to aspiring entrepreneurs: “Be passionate and find an idea that you’re willing to fight for,” he advises. “Surround yourself with people who support you. My wife’s been incredible with believing in what I’ve been doing and supporting me and our family. Finally, don’t be afraid to ask for help. There are a lot of entrepreneurship hubs popping up across the United States looking for innovative ideas.” His advice encourages new business owners to have a supportive network to help overcome challenges.
Stay Connected with Rides2U
Chad Mastagh invites everyone to join the Rides2U community and follow their evolving story. Whether you’re looking to use the service or stay updated on its growth and impact, you can find all necessary links on their LinkTree at https://linktr.ee/Rides2U?ltsid=546099f4cfc2-43ae-8e1b-83c9c9a8c1d6. Here, you’ll have access to social media updates, service details, and direct links to the Rides2U website.
As Rides2U continues to redefine safe and reliable transportation in college towns, Chad remains committed to his mission of providing peace of mind to families. Looking ahead, Chad envisions Rides2U as a movement that champions safety and community across the nation. Join Chad and the Rides2U team as they drive forward, making roads safer and futures brighter for communities everywhere.
Written by Eleni Owens | Photos by Gary Riggs Photography
Capturing Life Through the Lens: Gary Riggs
Photographic Story
In the Michiana area, Gary Riggs has become a name that is synonymous with quality photography. With a camera in hand and a keen eye for detail, Gary has been capturing the essence of moments, big and small, for over a decade. At Gary Riggs Photography, the focus is on connecting with people and telling their stories through vivid, heartfelt images.
A Lifelong Passion Turned Professional
Gary’s love for photography started in high school, a constant companion alongside textbooks and teen life. “I always had a camera with me,” he recalls. “I would have loved to have a professional camera at that age, but that didn’t happen until after I graduated from college because photography is an expensive hobby.” Even without professional equipment, Gary found himself taking pictures wherever he went. After college, he bought his first digital camera and eventually saved up to purchase a DSLR camera. This is when his hobby became a passion. “I wanted to know how everything worked and spent time learning about aperture, shutter speed, lens lengths, and anything else I could,” Gary exclaims. He immersed himself in learning everything about photography—from aperture settings to the effects of different lenses.
It was around this time that Gary’s first son was born. As any smitten parent would, he took countless photos of his new baby. “I’ve got thousands of pictures of my son’s first year,” Gary laughs. “I wanted to test out different lighting around the house and out in the yard, and I took photos of him with our dog as well.” He started following professional photographers online and picked up tips and tricks from them as well. Even though photography wasn’t his job at the time, he would post a picture every day on social media. All the testing and shared pictures paid off because people started asking him to take pictures for them as well. “I was reluctant at first because I was just figuring things out,” Gary says. “Thankfully people encouraged me, and my confidence grew enough for me to pursue photography part-time.” Capturing his growing family and the light and shadows of everyday life around him helped launch what would eventually become Gary Riggs Photography. From Hobby to Career: A Natural Transition
In 2011, Gary made the significant decision to pursue his passion intentionally instead of waiting for people to request his services. He officially launched Gary Riggs Photography and joined a local business network, BNI, which broadened his exposure and introduced him to photographic opportunities beyond family portraits and weddings. “I met a realtor named Diane who needed photos taken of one of her houses,” recalls Gary. “I didn’t realize there was a need for that, but I began photographing houses for her and the two realtors she had working with her.” Working with realtors opened him up to countless word of mouth referrals that grew his business and gave him a solid reputation in the community.
Up until this point, Gary had kept his photography as a side gig, but the possibility of making it his full-time career became very real. Shifting from his job as an IT sales professional to pursue photography full-time required a leap of faith. He had a family to support, and he needed to ensure that he could do that on his own. “I had to pursue it in ways that I hadn’t done before,” Gary explains. “I put myself out there by dropping off business cards, putting up flyers, and meeting with people about photography.” All his hard work and preparation made the transition from side gig to full-time photographer much easier.
Diverse Projects and Expanding Horizons
While many photographers choose a niche and stick to that, Gary finds that offering a wide variety of photography services keeps things interesting and fun. His versatility is what makes him stand out in a market that’s saturated with photographers. From capturing the intimate moments of engagement sessions to the grandeur of weddings, and even the precise requirements of real estate photography, Gary finds joy in every assignment. “I’m just a nerd when it comes to photography,” he admits with a smile.
Building Connections Through Photography
Gary’s approach is simple: be patient and genuine. This approach has allowed him to capture beautiful moments and build lasting relationships with his clients. Many who start with engagement photos return for wedding photos, family portraits, and more. His schedule is filled with families who come to him year after year to capture their most precious memories. “It’s wonderful to have those relationships,” says Gary, reflecting on the trust and connections he’s built over the years. “Being my own worst critic, it means so much to me that people keep coming back.”
Challenges Along the Way
Like any entrepreneur, Gary faces challenges, particularly balancing work and family life. “I have a hard time saying no,” Gary admits. “It leads to me being very busy at certain times.” With four young sons and a full schedule, managing time effectively is crucial. He’s learned to navigate these challenges by integrating work with family time, often editing photos after the kids have gone to bed. “Thankfully I truly enjoy editing photos,” Gary says. “I get to hang out and put on a movie or listen to music after the boys go to sleep, and I edit away.”
Looking to the Future
As for the future, Gary hopes to continue doing what he loves. He’s cautious yet optimistic, driven by a blend of passion for photography and the practical need to support his family. “I’m always worried that I’ll have a really bad year or something will happen that will affect my ability to do this,” he admits. “That fear is what motivates me to continue marketing and to do my best with every single client.” Thankfully, a steady stream of clients and community support continues to fuel his confidence.
Advice from a Professional
Gary finds inspiration in Malcolm Gladwell’s book Outliers which discusses the “10,000-Hour Rule” to mastering a skill. It mentions that people like Bill Gates and Wayne Gretzky achieved their success by putting in hours upon hours of work. He attributes this kind of work ethic to what led to his success in photography. Gary’s advice to would-be entrepreneurs is to “get out there and do it. If you love something and want to pursue it, then take the steps to make it happen.” Most success doesn’t happen overnight. It takes hard work and sometimes years to get where you want to be. “It took me 10 years to get to where I am now, and I’m grateful that I was able to make it happen,” Gary exclaims. “Maybe I could have done it sooner if I was more confident, but I did it when it was right for me.”
See Through Gary’s Lens
If you’re looking for a photographer who can truly capture the essence of your important moments with care and expertise, consider Gary Riggs Photography. You can see his work and get in touch via his website www.garyriggsphotography.com or follow him on Facebook at /GaryRiggsPhotography and Instagram at @GaryRiggsPhotography. You can also find his work throughout the articles in this very magazine.
Gary’s work speaks for itself. His photographs capture moments and tell the stories of the people and places that make Michiana special. He’s a storyteller whose medium happens to be the camera. Whether through the quiet details or the grand emotions, Gary Riggs adds a touch of artistry to every frame, leaving a lasting impression that extends far beyond the lens.
Storytelling is more than a skill, it’s my passion. I dive into the heart of Michiana, seeking out the rich, often overlooked tales of small businesses and the people behind them. My goal is to craft stories that not only inform but resonate deeply, connecting readers with the diverse and heartfelt narratives that define our community. Each article I craft is a tribute to the diverse and vibrant stories that make Michiana unique.
Written by Eleni Owens / Photos by Gary Riggs Photography
Master Your Business – Using Time to Your Advantage
by Mike Ronchetti
Are poor time management habits holding your team back?
A new Deloitte study confirms that over 70% of workers and leadership feel distracted and unproductive due to poor time management.
Time is one of the commodities business owners never seem to have enough of. One of the consequences of this is that their families suffer. Those that can devote sufficient time to their families usually complain that they never have the time to take on new business opportunities.
Whether it is time to take that long-awaited holiday, time to spend with the family, market or systemize the business, there is never enough of it to go around.
As an entrepreneur type leader in a growing organization, a quick decision is often made to jump into a new skill set, learn it, and add it to the owner or leaders’ personal capacities stack. It’s an urge that on the surface appears cost effective and time efficient. STOP IT! You are wrong. It is a mirage!
Stop and Think
To make time and time management into a financial advantage, the business owner or leader needs to stop and think. “How do I prioritize and concentrate on using my talents that produce the most revenue and profits?”
As the leader, you need to seek ways to alleviate the mundane tasks, for its these that can easily passed on to other team members. The business owner needs to prioritize what they do, so they can concentrate on doing the most important and time-saving jobs first.
As the owner or leader, you select the area you wish to specialize in. It may be technical sales, financing, accounting, or production leadership. By focusing on that limited area, the company gains the advantage of your top dollar hourly billable rates and allows you time to focus on setting up others on your team to be the high performers in other areas of the company. For you the owner, this saves time working on less impactful actions.
Novel approaches, like Buyback Time Managing, focus on using your time efficiently and finding your highest value talents and maximizing your billing value primarily focused on that talent. Read Dan Martell’s book “Buy Back Your Time” on this smart time management approach. This approach focuses on tasks that generate more revenue per hour, thereby allowing the business owner to effectively “buy back” their time for higher-impact work.
The best thing about looking at time management as your business advantage is it works extremely well in all business styles – remote, in office and hybrid.
Remote, In Office and Hybrid Work Environments
Encompassing time management boosts productivity, improves employee satisfaction, and drives greater financial success. It helps businesses manage the challenges of each setup with greater flexibility and efficiency.
Time management boosts efficiency in any work environment:
• Remote Work: Good time management helps remote teams stay productive and meet deadlines, even without a supervisor.
• In-Office: In a traditional office or plant setting, managing time efficiently helps minimize distractions, streamline operations, and advance a culture of accountability. It also makes better use of resources and quicker decision-making.
• Hybrid Work: For hybrid teams split between office and remote work, effective time management compares and measures collaboration and solo tasks. Smooth transitions and high productivity, no matter where everyone is working, is the result.
Time is a Differentiator
The driving force behind managing your time is to accomplish your ultimate goals.
Poor time management, chronic procrastination, and a lack of time management skills are not just individual problems—they can cripple your business’s growth. If you or your team are struggling in these areas, it’s time to take action.
Mastering time is not just a skill—it is a differentiator for success. To truly gain control over your business and boost productivity, consider the following strategies and examples:
1. Are you dedicating enough time to working on your business rather than getting stuck in it?
EXAMPLE: A concrete Redi mix business owner spends 30 hours a week handling tasks like customer calls, equipment maintenance, and invoicing instead of focusing on growth strategies. Essential needs like vendor negotiations and quality control checks were being neglected, costing an additional 10% in potential revenue. By delegating these tasks, the owner reclaims time for sales and business expansion, leading to 15% more client purchases and greater revenues.
2. Is your team leveraging time-blocking strategies, like a Default Diary, to stay focused and productive?
EXAMPLE: A floor cleaning service manager adopts time-blocking by dedicating Monday mornings to scheduling high-revenue commercial jobs and staff coordination. Crews spend 9 a.m. to 11 a.m. on intensive deep cleaning tasks, like stripping and waxing floors, then move to routine maintenance jobs from 1 p.m. to 5 p.m. This schedule helps maximize daily productivity, with crews managing three large jobs and five maintenance tasks per day, boosting revenue by 20%.
3. How often do you review your time log to see where your hours are going?
EXAMPLE: A vending machine manufacturer business owner tracks their time and discovers 15 hours a week lost to meetings and scheduling. Realizing the drain, they streamline meetings and automate scheduling, reclaiming precious hours. With newfound focus, they shift their energy to high-impact activities like driving sales and expanding the business customer engagement efforts, turning wasted time into growth opportunities.
4. What percentage of your leadership and team consistently create and follow a daily to-do list?
EXAMPLE: A sales team lead sets up a daily to-do list every morning with the top three priorities for the day. This practice improves focus and ensures that high-impact tasks get completed before less important ones.
5. Are you leveraging both time and strategic planning to maximize output?
EXAMPLE: An indoor amusement park business owner combines strategic quarterly planning with daily execution by breaking longterm goals into monthly and weekly action plans. The operations and customer engagement teams align their daily activities with these goals, ensuring focused, productive work. This initiative-taking approach reduces last-minute stress and improves collaboration, maximizing overall output and goal achievement.
6. Are you and your team using Daily Goal sheets to track and prioritize tasks?
EXAMPLE: An internal housewares product design team uses a shared Daily Goal sheet to keep track of individual responsibilities and deadlines. By focusing on these prioritized tasks, they reduce bottlenecks in their workflow. In the same company, a purchasing manager begins each day by filling out a Daily Goal sheet, listing three critical tasks to accomplish by the end of the day. This practice helps them avoid getting distracted by non-urgent requests.
7. Do you have a clear system for delegating tasks to free up your time for more strategic work?
EXAMPLE: An accomplished CEO follows Dan Martell’s “Buyback Rules” by delegating low-value tasks like email filtering and meeting scheduling to an assistant. This frees up valuable time for highleverage activities that drive business growth, such as strategic partnerships.
Your Takeaway
Imagine you have spent a week putting out fires, only to realize that your key business goals remain untouched. Without effective time management, this scenario is all too common, and it is one of the main reasons businesses fail to grow.
Poor time management habits, chronic procrastination and the need for skill improvements are the most consistent factors in failing to grow. Ready to take control of your time and see how your business performs? Seek out an expert and talk about the key core changes that can lead to massive productivity gains.
The Time Management Matrix, from Stephen Covey’s The 7 Habits of Highly Effective People, helps prioritize tasks by urgency and importance, dividing them into four quadrants:
1. Quadrant I: Urgent and Important (Fire Fighting)
• Tasks that require immediate attention, like emergencies or last-minute deadlines.
2. Quadrant II: Not Urgent but Important (Quality Time)
• Focused on long-term planning and growth, such as goal-setting, relationship-building, and self-care
3. Quadrant III: Urgent but Not Important (Distraction)
• Time-stealing tasks that interrupt but don’t significantly contribute to goals, like unimportant meetings or calls.
4. Quadrant IV: Not Urgent and Not Important (Time Wasting)
• Activities that offer no value, such as excessive social media or mindless entertainment.
Takeaway: The key is to spend more time in Quadrant II (quality time to reduce time in Quadrant I (fire fighting) while avoiding distractions and time-wasters in Quadrants III and IV for effective time management.
Who is Mike Ronchetti?
With more than thirty-five years of real-life, on-the-ground small business experience across various industries, Mike has owned, operated, and successfully exited seven businesses. Mike lived in Plainfield, IL, St. Paul, MN, Anchorage, AK., and returned in 2013 to Plainfield. In 2020 Mike and Becky, his wife, relocated to South Bend to be closer to family. In 2021 he became an ActionCOACH certified business and executive coach and opened a local office. His mission is to work with businesses owners to create vivid dreams, establish aggressive goals and then crush them.
“The High Five Habit” by Mel Robbins,
book report written by Deb Ammerman:
As someone who’s always believed in the power of a positive attitude for reaching goals and improving self-esteem, I was naturally drawn to Mel Robbins’ audiobook “The High Five Habit”. I prefer audiobooks for their convenience, and hearing this one narrated by Mel Robbins herself added an extra layer of authenticity to the experience.
Listening to Mel Robbins share her ideas in her own voice was incredibly engaging. Her passion and conviction came through clearly in her narration, making the content more impactful than if I’d simply read the text. It felt like having a personal coaching session with Mel Robbins herself.
The core concept of the book - starting each day by giving yourself a high five in the mirrorinitially struck me as overly simplistic. However, as I continued listening to the author explain it in her enthusiastic, no-nonsense style, I found myself being won over. Her approach aligns perfectly with my long-held belief in the importance of positivity.
Robbins supports her ideas with neuroscience, explaining how positive reinforcement affects our brain. While these concepts might have been easier to grasp visually, Robbins’ clear, conversational narration style made them accessible even in audio format.
What resonated most with me was hearing Robbins candidly discuss her own struggles. Her voice carried the weight of her experiences, making her feel like a friend sharing advice rather than a distant expert. This vulnerability added credibility to her methods and made the audiobook feel like a heartfelt conversation.
Beyond the namesake high five technique, Robbins offers additional strategies for cultivating self-confidence and reshaping negative thought patterns. Her “5 Second Rule” for overcoming procrastination particularly stood out to me, and I’ve found myself mentally replaying her explanation in my head often since finishing the audiobook.
While some might dismiss the high five concept as gimmicky, I see it as a practical application of the positive attitude I’ve always valued. It’s a simple, actionable step towards the kind of self-encouragement I believe is crucial for personal growth and goal achievement.
Since implementing the high five habit and other techniques from the audiobook, I’ve noticed improvements in my mood and motivation. It’s reaffirmed my belief in the power of positivity and given me new tools to put that belief into practice.
I’d recommend “The High Five Habit” audiobook to anyone looking for a practical, easy-to-implement strategy for boosting self-confidence and starting each day positively. Robbins’ narration brings her ideas to life in a way that’s both inspiring and relatable. It’s a quick listen that could have a lasting impact on your daily life and overall mindset. For those who, like me, have always recognized the importance of a positive attitude, this audiobook offers a concrete method to cultivate that positivity every single day, all delivered in Robbins’ motivating and energetic voice.
If you’ve read or listened to the book on Audio, please share your thoughts with us on our Facebook page. We would love to hear what you think, and share a virtual high-five with us! www.facebook.com/smbizshowcase
A Journey with Larry Page, Co-founder of Google
As I sit down to pen down the remarkable journey of Larry Page, the co-founder of Google, I am instanly struck by the indomitable entrepreneurial spirit that has guided his path from the very beginning. My fascination with Larry’s story goes beyond mere admiration for his technical prowess or business acumen; it’s rooted in his relentless pursuit of innovation and his unwavering belief in the power of possibility.
I remember the first time I heard about Larry Page, back in the late 1990s when the internet was still in its infancy. Larry was fresh out of Stanford University, along with his partner Sergey Brin, embarked on a mission to organize the world’s information and make it universally accessible and useful. This audacious goal wasn’t just a lofty ambition; it was a testament to Larry’s visionary mindset and his willingness to challenge the status quo.
What truly sets Larry apart is his ability to see beyond the horizon, to envision a future that others deemed impossible. His entrepreneurial journey wasn’t without its fair share of hurdles. From navigating the turbulent waters of Silicon Valley to facing skepticism from industry veterans, Larry remained undeterred, fueled by his insatiable curiosity and boundless optimism.
One of the defining moments in Larry’s career came with the launch of Google’s revolutionary search engine. By developing an algorithm that ranked web pages based on their relevance, rather than just their popularity, Larry revolutionized was accessed online.
This groundbreaking approach not only catapulted Google to unprecedented heights but also paved the way for countless innovations in the digital landscape.
But Larry’s entrepreneurial spirit extends far beyond the realm of technology. His relentless pursuit of innovation has led him to explore diverse fields, from renewable energy to autonomous vehicles, always with an eye towards making a positive impact on the world. Through initiatives like Google X and Alphabet Inc., Larry continues to push the boundaries of what’s possible, inspiring the next generation of entrepreneurs to dream big and aim high.
Reflecting on Larry’s journey, I am reminded of the words of Steve Jobs, who famously said, “The people who are crazy enough to think they can change the world are the ones who do.” Larry Page is undeniably one of those people – a visionary trailblazer whose entrepreneurial spirit knows no bounds. As we look towards the future, let us draw inspiration from Larry’s remarkable story and dare to dream of a world where anything is possible.
Written by Deb Ammerman
Thank You from Small Business Showcase Digital Magazine
As we approach Thanksgiving, the season of gratitude, we at Small Business Showcase Digital Magazine want to take a moment to express our heartfelt thanks to our incredible readers and dedicated staff. This year has been full of exciting transitions and new opportunities, and none of it would be possible without the continued support from our community of small business owners, entrepreneurs, and loyal readers.
To our readers, we’re incredibly grateful for your ongoing support. Your enthusiasm, engagement, and trust in our mission to uplift small businesses have been the driving force behind our growth. Every page you read, every article you share, and every feature you celebrate inspires us to keep creating valuable content that matters to you and your business.
We also want to extend a special thank you to our amazing staff. This year has seen some big changes—welcoming new faces like Mary Jo Tirikos, our new Operations and Sales Director, and bidding a fond farewell to Andy Garza, who has moved on to a well-deserved retirement. Each member of our team has worked tirelessly to bring out the best in every issue. Your passion and dedication continue to shape the magazine into something truly special, and we are deeply grateful for all that you do.
Thanksgiving is a time to reflect on what we’re thankful for, and we are overwhelmingly thankful for the community we’ve built. As we gather with loved ones and enjoy the holiday season, we hope you also take a moment to appreciate all the great things happening in your lives and businesses.
From all of us at Small Business Showcase Digital Magazine, thank you for being a part of our journey, and we wish you a joyful and restful Thanksgiving holiday!
With gratitude,
The Small Business Showcase Digital Magazine Team
RESTAURANT OF THE MONTH
Welcome to American Pancake House: Where Every Meal Feels Like Home
In the heart of Mishawaka, IN stands a restaurant that serves as an anchor of the community. Founded in 2001 by Jimmy Kladis, The American Pancake House is renowned for its big breakfasts, warm smiles, and even warmer welcomes. Jimmy has since stepped away from the helm and the restaurant’s three locations in Mishawaka, South Bend, and Goshen are run by Jimmy’s children, Zoi and Nick. I had the pleasure of sitting down with Zoi Kladis to discuss her experience owning a restaurant in Michiana as a Greek immigrant, a woman, and a single mother. I learned that The American Pancake House extends beyond a mere restaurant. It’s a gathering place, steeped in the rich flavors of Greece and sprinkled with the love of a family-run kitchen.
From Greece with Love
Zoi’s culinary journey is as rich as the coffee she brews each morning. She grew up in Greece, around a bustling family table where food was always the centerpiece. Under the watchful eye of her grandmother, Zoi mastered the art of turning simple ingredients into soulful meals. “Sharing meals brought me a lot of joy and made me feel closer to the family,” Zoi exclaims. “In the Greek culture, get togethers are always about the food and eating.” At twenty-one years old, Zoi moved to America with her father and brother as a single mother, bringing with her a love of food and making people happy. “That’s what inspired us to open a restaurant,” Zoi says.
In 2001, Jimmy, Zoi, and Nick opened the doors to the American Pancake House. It’s a family-owned breakfast and lunch establishment known for its friendly service, impeccable cleanliness, and epic portions. In 2005, the Kladis family wanted to expand the restaurant from a single location to a multi-restaurant endeavor. Zoi purchased the original restaurant on McKinley Ave from her father and brother to make that dream a reality. “It was a good feeling because I knew they trusted me with the future of the restaurant,” Zoi exclaims.
“Coming from Greece, it was traditionally the men who ran businesses. As a woman, knowing they believed in me meant the world to me.” Stepping away allowed Jimmy and Nick to focus on a new location in South Bend, while Zoi maintained the traditions that made the American Pancake House successful and infused the restaurant with her spirit and culinary flair. Since then, Zoi and Nick have opened a third location in Goshen, IN, bringing their unique hospitality to a new city.
A Menu Rooted in Tradition
At the American Pancake House, every dish tells a story. From the fluffy pancakes that are a nod to American breakfast traditions to the savory richness of the Mediterranean omelet, Zoi’s menu embraces her love of breakfast and Greek cuisine. Regulars rave about the Dutch Apple Pancake—a sweet, indulgent treat with fresh apples and a cinnamon sugar glaze—and the homemade soups that she’s been known to send customers home with.
Zoi enjoys adding a personal spin to the menu with her monthly specials. She will sit in her kitchen and ask, “What can I create with these ingredients?” She loved one particular special so much that she named it after herself. “I love bread,” Zoi laughs. “So, I took a slice of sourdough and put diced tomatoes,
feta, and olive oil on it.” The dish became so popular that it has remained on the menu ever since. “I have a really good palette, and I love food,” Zoi explains, her eyes sparkling with the passion that has driven her all these years. “I come up with things that I love cooking. It makes me happy to see other people happy and enjoying my food.” She must be doing something right because her customers continue to come in for breakfast and lunch over and over again.
Community at the Core
Every so often, a restaurant will transform from a mere place to grab a bite of food to a full-blown gathering place and American Pancake House has done just that. They’ve become a cornerstone of the community. Zoi knows her customers by name—fresh faces quickly become regulars, and regulars become friends. She recounts stories of patrons who met at the restaurant, later returning to celebrate anniversaries or share the news of a new child. “Our customers have made friendships with the servers and cooks as well,” says Zoi. “Most of our employees have been with us since we opened 23 years ago, and they’ve become family to me.”During the economic downturn of 2007 and the recent pandemic, Zoi’s leadership ensured that the restaurant survived. She adapted with grace, shifting to take-out when needed and adjusting her space to ensure guest safety, all while maintaining the quality and comfort the community had come to expect. “I did what I had to do because it was like this for all restaurant owners,”
Zoi says. “I always say that nothing lasts forever. We went through it, we overcame it, and now we’re OK.” Building a Legacy
As Zoi looks to the future, her vision extends beyond her current success. She aims to pass the torch to her children the way her father did with her, hoping to instill in them the values of hard work and hospitality that have been the restaurant’s hallmark. “I want to ensure that we continue to form long-lasting relationships with the customers,” Zoi remarks. “That’s important to me. I’m planning to keep doing the things that have worked for me and the customers all these years.”
She admits that there’s always room for expansion if an opportunity presents itself and she’s ready for it, but her commitment to her customers will remain the same and she hopes her children will do that as well.
Becoming Family
The next time you’re hungry for a taste of home, drop by one of American Pancake House’s three locations. You can expect to find Zoi running the helm at 1008 W. McKinley Ave in Mishawaka, IN. because “I can’t be at home,” she says. “I need to be around people to be happy.” Whether you’re craving a classic pancake breakfast or something uniquely Zoi, you’re sure to leave with a full stomach and a warm heart. Keep up with Zoi’s culinary adventures by following American Pancake House on Facebook or visiting www.americanpancakehouse.net. Come in, make yourself at home, and become a part of the American Pancake House family. Here, every meal is served with a dose of love, just as Zoi’s grandmother would have wanted.
Written by Eleni Owens / Photography by Gary Riggs Photography
Empowering Practices:
Jan Hailey’s Mission to
Improve Healthcare Through Consulting
Jan Hailey, MHL, CMC, CMCO, CMIS, CMOM, CMCA-E/M has spent her career in the heart of the healthcare industry, driven by a passion for improving patient care and operational efficiency. After several years as the Director of Quality and Care Management with St. Joseph Health System, Jan boldly decided to step away from her full-time role in 2022. Now, through her business, Practice Matters, LLC, she provides specialized healthcare consulting, focusing on billing, coding, compliance, and management for practices nationwide. Her transition from employee to entrepreneur wasn’t without risks, but Jan hasn’t looked back.
A New Chapter Built on Experience
Jan’s journey into healthcare consulting didn’t start with a grand plan—it evolved naturally over the years. Her expertise in healthcare management, coupled with her work teaching courses through the Practice Management Institute, created a solid foundation for her eventual career shift. During the Covid-19 pandemic, when most businesses struggled to stay afloat, Jan noticed a surprising trend: demand for her consulting services grew. With people more comfortable working remotely and healthcare providers needing guidance on compliance and coding, the timing was perfect for Jan to launch Practice Matters.
“I thought the consulting would dry up during the pandemic,” Jan recalls. “But it was the opposite. People needed help navigating the new landscape, and remote work made it more accessible.”
The Unique Edge: Comprehensive Expertise & Partnerships
What sets Jan apart from many other healthcare consultants is the breadth of her certifications and her strategic partnerships. Holding multiple certifications in management, billing, coding, compliance, and insurance management, she offers a well-rounded approach to addressing the complex needs of healthcare providers. “There are a lot of consultants out there, but not many who can offer such a wide range of services,” Jan explains. Her long-standing relationship with the Practice Management Institute has been a significant asset, allowing her to teach and develop courses while simultaneously expanding her network. “The collaboration with PMI has been invaluable,” she says.
“I’m able to teach while being part of a community of experts who share the same goal of improving healthcare operations.”
Making a Difference One Practice at a Time
Jan’s consulting services are diverse, ranging from billing optimization and coding accuracy to compliance audits and patient experience enhancement. She frequently works with practices to refine their front desk processes, improve revenue cycles, and ensure compliance with ever-changing regulations. “Many providers are great at patient care but struggle with the business side,” Jan notes. “That’s where I come in—to help them navigate the complexities of billing and compliance.”
Her work often begins when a practice reaches out with a specific issue, such as billing inefficiencies or coding errors. These one-time consultations frequently evolve into long-term partnerships. “I’ll come in to solve one problem, and then they’ll see the value and ask for help with other areas,” Jan shares. “It’s rewarding to know that I’m making a lasting impact.”
Embracing Change and Challenges
Transitioning from a stable, full-time role at St. Joseph to running her consulting firm came with its share of risks. “It was a big leap, but I realized that the work I was doing part-time was what brought me joy,” Jan reflects. “It made sense to make it my full-time focus.” One of the significant challenges Jan faces is keeping up with the constant changes in healthcare regulations, especially with Medicare and other insurance guidelines. “Things change frequently,” she admits. “I always double-check information before advising because what was true last week might not be true today.” Her meticulous
approach ensures that her clients receive the most current and accurate guidance, preventing costly compliance mistakes.
A Vision for a Comprehensive Future
Looking ahead, Jan is working on expanding Practice Matters into a comprehensive consulting firm. Her goal is to partner with other experts, bringing in specialists in areas like credentialing, care management, and even physician recruitment. “I don’t want to be the only expert,” she explains. “I want Practice Matters to be a one-stop solution for all non-clinical healthcare needs.”
By building a network of trusted professionals, Jan envisions a future where any practice, regardless of size, can access the resources they need to thrive. “Healthcare is constantly evolving, and practices need support to stay compliant, efficient, and financially viable,” she says. “I aim to provide that support, so providers can focus on what they do best – caring for patients.”
Words of Wisdom for Aspiring Entrepreneurs
For those looking to start a business, especially in healthcare consulting, Jan offers practical advice: “Don’t just dream – plan. Develop a strategy, set a timeline, and stick to it.” She stresses the importance of being prepared for the challenges that come with entrepreneurship, particularly in an industry as regulated as healthcare. “You have to stay on top of the latest updates and regulations,” she warns. “and always be ready to pivot because things can change quickly.”
A Legacy of Learning and Teaching
Teaching remains one of Jan’s true passions, and as Practice Matters grows, she intends to keep education at the core of her business.
“I love teaching because I’m able to empower others,” she says. “If I can help a practice improve their processes or understand a new regulation, I know I’ve made a difference.” Whether she’s leading a workshop, developing new training materials, or mentoring practice managers, Jan finds fulfillment in sharing her knowledge and watching others grow.
Jan Hailey’s focus extends beyond resolving immediate challenges. Through Practice Matters, she is dedicated to fostering a culture of continuous improvement, helping practices adapt and grow over time. Her guidance equips healthcare providers with the tools and knowledge they need for sustained success, enabling them to confidently navigate the evolving demands of the industry. As she continues to teach, guide, and support, Jan’s work is shaping a future where healthcare practices can thrive. Email Jan at jnthailey@gmail.com
Written by Eleni Owens / Photos by Gary Riggs
Photography
ARTIST OF THE MONTH:
Finding Solace in the Canvas: Diane Overmyer’s Journey Through Art
Diane Overmyer has always been captivated by the beauty of the world around her. As an artist, she has spent years exploring nature, capturing its essence through plein-air paintings, and even dabbling in sculpture and photography. Today, her relationship with art is even deeper and more personal. She’s no longer focused on filling gallery walls. Instead, she creates art to soothe her spirit and connect more personally with her collectors.
An Early Love for the Outdoors
Diane’s connection with nature dates back to her childhood in Kalamazoo, Michigan, where she grew up surrounded by gardens and open fields. Summers were spent exploring her grandfather’s farm, hiking through the woods, and camping with her family. “I’ve always felt at peace in nature. It’s a grounding experience,” she shares. “Even being in the woods alone is calming and can feel very spiritual to me.” These formative years helped sow the seeds for a lifelong passion, leading Diane to embrace plein-air painting, where artists paint directly from life outdoors.
“The plein-air movement originated in France with Impressionist artists like Monet and Van Gogh who would take their easels and paint on location,” explains Diane. “This type of painting has seen a resurgence in the past two decades.” For Diane, it provided the perfect blend of her artistic talents and her love for the natural world. Her paintings often depict scenes of lush gardens, wooded landscapes, and serene riverbanks. Through art, Diane can capture both the scenery and the feelings that the setting evokes.
Art as Therapy
While Diane’s work has been featured in various galleries, her focus has shifted significantly over the past year. Following a surgery that left her with limited mobility and chronic pain, Diane found herself unable to paint as frequently or participateanymore,” and along the coast, but I can’t hike out by myself anymore,” in the same events she once did. “I used to be able to paint in the mountains
or along a coastline, but I can no longer hike out by myself”, Diane reflects. With limited mobility, she has had to adjust her approach to life and art.
“I pulled my work out of art galleries and stopped painting for about eight months, Diane explains. “This was partly to help care for my new grandchild, but it also helped not to have to produce several new paintings according to a gallery’s schedule multiple times a year.” When Diane picked up the brush again, her intentions were different. “Art has always been therapeutic for me, even just looking at paintings brings me a sense of peace,” she explains.
This past spring, Diane decided to paint for herself again, setting aside the pressures of gallery expectations and rediscovering the joy of creation. From sketching portraits at a local nursing home to painting the flowers in her garden, Diane finds comfort in the process of creating. “My focus is no longer primarily about making money,” she says. “I’m focused on doing what makes me happy and brings peace to others.”
A New Approach to Creativity
As Diane embraces this new chapter, her artistic practice is beginning to shift. Instead of planning her paintings for upcoming gallery displays, she’s now focused on more personal endeavors. She has sketched residents at her father’s nursing home and given away
the portraits as simple acts of kindness. “It’s rewarding to see their reactions,” she says. “My dad loves introducing me as his daughter the artist! Watching me sketch brings him much joy.” Her garden has also become a significant source of inspiration. Since hiking to remote painting locations is no longer feasible, Diane and her husband Tim have expanded their garden at home, planting various perennials, roses, and other flowers. This personal sanctuary now serves as both a muse and a retreat. “I paint what I connect with—my garden, the birds, the butterflies…” she shares. “There’s something about being surrounded by nature that feels like home.”
The Healing Power of Art
Art therapy, a term often used in clinical settings, is something Diane embraced naturally. Through her vibrant oil paintings, quick sketches, and simply spending time in her garden, art continues to be a healing force in her life. “When I’m painting, I’m happy.” she says. “It’s a way to escape the pain and find fulfillment, even if only for a few hours.”
Diane’s decision to shift away from the commercial art scene was not taken lightly. She once juggled multiple gallery commitments, one gallery in Brown County, required switching out paintings every few months. The reality of having to create and transport new art work that frequently, was a real challenge. By focusing on creating art for herself, she has rekindled a sense of freedom that had been lost. “Now my joy comes from being able to interact with my collectors personally and hear their stories of how my work has touched their heart.”
A Legacy of Love and Creativity
Although Diane may not be seeking the spotlight, her influence continues to be felt in the local art community. Her work is deeply rooted in the beauty of nature and resonates with those who value original art. Diane revels in sharing a piece of herself with the world, and she welcomes art lovers to follow her on Facebook and Instagram where most of her new work is shared. You can also learn more about Diane’s artistic journey on her website, www.dianeovermyer.com.
Looking to the future, Diane is not currently planning to return to gallery life. She plans to continue painting what moves her and creating art that brings peace to herself and others, while embracing the freedom to explore her creativity on her own terms.
Written by Eleni Owens Photos by Gary Riggs Photography
How do Manners help you Network?
In this fast paced world of ordering with a click of a button. Home delivery of most anything you want. Watching YouTube videos to build, inform and instruct you through most of your activities. It is easy to forget the human side of all transactions.
“Nothing Happens unless somebody sells something.” was a phrase heard often by Mary Kay Ash. Which is true, when you stop to think about your surroundings. The chair you sit on, the electricity lighting your way, the computer you are using to design and communicate with all were “sold” to you at one time or another.
So what was the “personal touch” added to those points of sale? Did someone build your chair for you? Were the wires in your space already installed by an electrician?
Was your computer custom built for you and your specific needs?
Who said Thank You, and how did they say it or show it? Something to consider before clicking your next order online from business without human interaction.
Here are some ways you may increase your social capital, which is the building of relationships in all networking encounters.
1. Saying thank you is a great first start when someone buys from you or offers their time to meet with you.
2. Following that up with a personal hand written note is a bit old school these days, however always treasured and a memento to remember your meeting by.
3. Including the and then some of an extra gift when it is warranted is always a good idea. Seek ways to “stand out” with kindness in every encounter. It will not only be a paycheck of the heart, it will build good will and trust quicker in your networking endeavors.
Let’s not lose the personal touch that builds good will, and trust as we rush to our next appointment. You will be a stand out among those who haven’t given this a second thought.
“Therearenotrafficjamsalongtheextramile.”
Kathy Hoover, Independent Sales Director with Mary Kay, Inc.
Director Consultant Northern Indiana Region of BNI Kathy’s Connection Hub: https://linktr.ee/kathyhoover Email: Kathy@kathyhoover.com
Kathy has traveled the world to begin businesses for others. She is an experienced Sales Director with over 35 years of experience in Finance, Marketing, Business Management, Inventory Management and is a CEO of her Mary Kay Organization. She leads teams of women and men in both her Consultant Roles and coaches them to success. She is highly skilled in Interpersonal/ Public Communications, Teaching, Sales, Retail, Business Coaching, Skin Care, and Color Applications. She is also a sought after arts and design professional with numerous professional certifications and awards. Kathy enjoys giving back to the community. She has been instrumental in building an Adult Day Care program from the ground up that is still in operation today, serving as a volunteer, Board President and Fundraiser. She has worked with the Optimist Organization as well as mission trips.
How To Deal With The Challenges Of Freelancing
Freelancing Freedom: Conquering the Challenges and Embracing the Hustle
Ah, freelancing. The land of limitless potential, flexible schedules, and... well, a fair share of challenges. From navigating tricky client situations to staying motivated when the coffee runs dry, the solopreneur life throws its fair share of curveballs. But fear not, brave freelancers! We’ve got your back with a survival guide for tackling the most common freelance hurdles:
1. Client Conundrums: Keeping Cool Under Pressure
Let’s face it, not every client is a dream come true. You might encounter vague instructions, missed deadlines, or the dreaded “scope creep” (when a project magically expands beyond its initial boundaries). Here’s how to handle it with grace and professionalism:
• Communication is key: Clearly define project expectations upfront, including scope, deliverables, and timelines. Maintain open communication channels and address concerns promptly and professionally.
• Embrace boundaries: Don’t be afraid to set firm limits on revisions or additional requests. Remember, your time is valuable, and exceeding scope without compensation sets a dangerous precedent.
• Know when to walk away: If a client becomes disrespectful or consistently violates your boundaries, it might be time to cut ties. It’s okay to prioritize your well-being and say “no” to projects that don’t align with your values.
2. Financial Feast or Famine: Mastering the Money Dance
Feasting on project paychecks one month, surviving on ramen noodles the next – the income roller coaster is a familiar ride for many freelancers. Here‘s how to smooth out the bumps:
• Budget like a boss: Track your income and expenses meticulously. Utilize budgeting apps to create spending plans and avoid unexpected financial surprises.
• Save for a rainy day: Sock away a portion of your earnings into an emergency fund to cover unexpected lean periods. Remember, freelance income can be unpredictable, so prepare for the dry spells.
• Diversify your income: Don‘t rely solely on one client or project type. Spread your wings and explore different revenue streams, such as offering workshops, affiliate marketing, or even consulting services.
3. Motivation Meltdown: Rekindling the Freelance Fire
The initial freelance excitement can fade in the face of daily deadlines and monotonous tasks. But fear not, there are ways to rekindle your inner hustler:
• Set small, achievable goals: Break down large projects into bite-sized tasks and celebrate each milestone. The feeling of accomplishment will keep you motivated and on track.
• Create a killer workspace: Designate a dedicated work area that inspires you and fosters productivity. Invest in comfy furniture, good lighting, and maybe even a houseplant or two (studies show they boost creativity!).
• Connect with your tribe: Join online communities or co-working spaces to interact with other freelancers. Sharing experiences, challenges, and successes can reignite your passion and provide valuable support.
Remember, freelancing is a journey, not a destination. There will be ups and downs, but with the right tools, strategies, and a supportive network, you can navigate the challenges, master the money dance, and keep your freelance fire burning bright. So, go forth, brave solopreneurs, and conquer the world, one project at a time!
And don‘t forget to celebrate your successes! Every completed project, every happy client, every milestone reached is a reason to pat yourself on the back and remind yourself why you chose this exciting, challenging, and ultimately rewarding path.
Happy freelancing!
Melissa Rowe-Lane Author • Bachelor of Science in Design • 3 Years
Melissa(Mel) believes in the power of design and has a Bachelor of Science in Design from Full Sail University. She has worked as a Freelance Designer since 2020 and works as a visual designer for M&D Advertising. When not working on design projects, she spends her free time crocheting and spending time with her husband of over 20 years.
How ChatGPT Can Help You Transform Your Small Business
We’ve all seen the posts on social media saying how someone can sell us an AI program bot, or whatever, that will help us with our business. Just for kicks, I thought I would go to the source and ask how ChatGPT can help me with my business. Here is what ChatGPT told me...
As a small business owner, you’re used to wearing many hats—whether it’s handling customer service, marketing, or managing finances. With AI tools like ChatGPT, you can simplify your workload, boost efficiency, and create better experiences for your customers. Here’s how ChatGPT can support you in key areas:
Customer Support
Imagine offering 24/7 assistance without needing to be on call. ChatGPT can handle basic inquiries, like order status or return policies, even while you’re away. And when things get more complex, it passes the conversation seamlessly to you or a team member.
Marketing
Need fresh content? ChatGPT can draft blog posts, social media updates, and even catchy ad copy for your campaigns. It also helps with SEO to improve your online visibility and brings creative ideas for promotions or seasonal offers.
Administrative Tasks
Let ChatGPT manage your inbox, drafting quick responses and automating follow-ups. It can even sync with your calendar to schedule meetings, send reminders, and keep your day organized.
Business Planning
When you’re thinking about the next big step for your business, ChatGPT is like having a strategic partner. It helps you brainstorm growth strategies, conduct market research, and draft detailed business plans.
Financial Management
Keep your finances in check without all the stress. ChatGPT assists with creating budgets, tracking expenses, and spotting ways to save money, helping you stay on top of your financial health.
Employee Training
Need to onboard new staff? ChatGPT can create training materials and job descriptions, and even help with performance evaluations—freeing up your time for other tasks.
Productivity
Staying organized is key. ChatGPT helps prioritize tasks, set deadlines, and track progress, keeping your projects moving forward on time.
Customer Engagement
Building strong customer relationships is vital, and ChatGPT can help you send personalized messages, gather feedback, and even automate birthday or special offer emails.
By using ChatGPT, you can automate time-consuming tasks, improve customer satisfaction, and free up time to focus on what really matters—growing your business.
If you want more detailed information about the specifics of any of the above content, all you have to do is keep asking questions (prompts) about any of the items above in GhatGPT. It really is a great tool.
Deb Ammerman, Eleni Owens, Melissa Rowe-Lane, Mike Ronchetti, Jon Rolón, Kathy Hoover
Sweet Dreams
A fictional short story
Samantha had always been a fighter. From the moment she opened the doors of her boutique bakery, Sweet Dreams, she poured her heart and soul into every cupcake, every loaf of bread, and every decadent pastry. The early days were a whirlwind of success, with customers lining up around the block to get a taste of her heavenly creations. But as time went on, the challenges of running a small business began to mount.
The local economy took a downturn, and foot traffic slowed to a trickle. Suppliers raised their prices, and rent increased. Samantha found herself working longer hours for diminishing returns. The bills piled up, and the stress of trying to keep Sweet Dreams afloat began to take a toll on her health and spirit.
One particularly disheartening evening, as she sat alone in the bakery after closing, Samantha stared at the mountain of unpaid invoices and felt a crushing sense of defeat. She thought about the possibility of closing her beloved bakery. The idea broke her heart, but she couldn’t see a way forward.
That night, Samantha received a message from Lily, a fellow entrepreneur and a friend from her BNI (Business Network International) group. “Hey, haven’t seen you at the meetings lately. Everything okay?” Lily’s words were simple, but they felt like a lifeline.
The next morning, Samantha reluctantly attended the BNI meeting. As she walked into the room, she was greeted with warm smiles and genuine concern. It felt like coming home. The group went through their usual agenda, sharing business updates and referrals. When it was Samantha’s turn, she hesitated before opening up about her struggles.
To her surprise, the group responded with overwhelming support. Michael, who owned a marketing firm, offered to help her with a social media campaign pro bono. Sarah, a financial advisor, sat down with her to create a more sustainable budget. Tom, a real estate agent, connected her with a more affordable property for her bakery.
But it was more than just practical advice and assistance. Her friends in BNI shared their own stories of overcoming hardships and reminded her why she started Sweet Dreams in the first place. They encouraged her to remember the joy she brought to her community with her baked goods and the smiles she put on people’s faces.
Inspired by their stories and bolstered by their support, Samantha found a renewed sense of determination. She implemented the new marketing strategies, cut costs where she could, and moved Sweet Dreams to a more affordable location with better visibility. Slowly but surely, customers began to return. The social media campaign brought in new faces, and the lower overheads eased the financial strain. Samantha even introduced a few new products, inspired by suggestions from her BNI friends, which became instant hits.
Months later, as Samantha stood in her bustling bakery, she felt a profound sense of gratitude. Sweet Dreams was thriving once again, but more importantly, she had rediscovered her passion and resilience. She knew she wouldn’t have made it without the support and encouragement of her BNI group.
Samantha decided to pay it forward, becoming a mentor for new members of the BNI group, sharing her journey, and offering her support to those facing their own challenges. She realized that success wasn’t just about perseverance but also about the strength of the community around you.
And so, Sweet Dreams continued to flourish, not just as a bakery but as a testament to the power of friendship, support, and the unbreakable spirit of small business owners.
