Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .
Journal of the African Marketing Confederation
The new voice of African Marketing
Issue 1 2021
LAUNCH ISSUE
Influencer Marketing
On the rise in Africa
SUPPLY CHAIN SERVICING MOM + POP SHOPS
PLUS: • THE STRATEGY OF THE REBRAND • BE A DATA-DRIVEN MARKETER • FMCG IN AFRICA • TAKE YOUR PRODUCT GLOBAL • YOU CAN’T IGNORE APPS • AD INDUSTRY’S LOCKDOWN LESSONS