Strategic Marketing for Africa Magazine | Issue 1

Page 1

Strategic Marketing africa C O H E R E N T. C R E D I B L E . C O U R A G E O U S .

Journal of the African Marketing Confederation

The new voice of African Marketing

Issue 1 2021

LAUNCH ISSUE

Influencer Marketing

On the rise in Africa

SUPPLY CHAIN SERVICING MOM + POP SHOPS

PLUS: • THE STRATEGY OF THE REBRAND • BE A DATA-DRIVEN MARKETER • FMCG IN AFRICA • TAKE YOUR PRODUCT GLOBAL • YOU CAN’T IGNORE APPS • AD INDUSTRY’S LOCKDOWN LESSONS


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