REIMAGINING OPERATIONAL EXCELLENCE
African Marketing Conference 2024
SEPTEMBER 25TH, 2024
Founder Asia Marketing Federation (AMF) & MCorp
HERMAWAN KARTAJAYA
April 18th – 24th, 1955
Bandung, Indonesia
I – E L
Creativity Innovation
Entrepreneurship Leadership P I – P M
Productivity Improvement
Professionalism Management
Hermawan Kartajaya
Source: Philip Kotler, Hermawan Kartajaya, Hooi den Huan, Jacky Mussry, Entrepreneurial Marketing, Wiley
THE OMNIHOUSE MODEL OF CI-EL & PI-PM
Source: Philip Kotler, Hermawan Kartajaya, Hooi den Huan, Jacky Mussry, Entrepreneurial Marketing, Wiley
THE FIVE DRIVERS OF CHANGE
©2024 Hermawan Kartajaya
Source: Philip Kotler, Hermawan Kartajaya & Hooi den Huan, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice Hall (2002
THE 4C DIAMOND: Business Landscape Analysis
Hermawan Kartajaya
Source: Philip Kotler, Hermawan Kartajaya & Hooi den Huan, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice Hall (2002
POSITIONING-DIFFERENTIATION-BRAND TRIANGLE
©2024 Hermawan Kartajaya
Source: Philip Kotler, Hermawan Kartajaya & Hooi den Huan, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice Hall (2002
THE 9 CORE ELEMENTS OF MARKETING
©2024 Hermawan Kartajaya
Source: Philip Kotler, Hermawan Kartajaya & Hooi den Huan, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice Hall (2002
AN IDEA FOR AMC: Book Co-Authoring
THANK YOU
HERMAWAN KARTAJAYA Founder and Chair – MCorp