webinar Interactive form of live broadcast over the internet. It does not require installation – webinar software can be accessed directly through the browser. Webinar engages audiences into more direct interaction with an expert – you can usually ask him questions, speak or share your video, largely popular due to the effect of novelty. It is short due to the nature of broadcasting live, but allows for close contact with customers.
Natural connections with other formats
presentation sponsored article video online transmission
webinar
STRENGTHS » » » » »
WEAKNESSES
Cost efficiency; Convenience of use; Direct contact with the trainer; Opportunity for asking questions; No time and place limitations.
GOOD PRACTICES
It can motivate people for rude comments; Limitations of non-verbal communication; Limited time; Many distractors that may disturb interaction.
BAD PRACTICES
Organised systematically; Good preparation before each webinar; Being punctual and closing the event on time; Using interaction tools.
Disorganised; Being unprepared and too much talking; Not using interaction tools; Not responding to peoples’ questions.
BEST PRACTICES COST CONSUMPTION
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HOW TO MEASURE THE IMPACT » » » »
Number of participants; Participants’ opinion; Sales increase; Time spent on webinar.
http://cmex.eu/examples/webinar/
Updates: frequency of webinars depends on the company but it’s good to have it organised in a frequency model – e.g. once a week, once a month. Cost: webinar software, time of presenters/experts/moderator = min. 30 euro/ month for the software plus the time of people engaged.