How to prepare for an international exhibition With growing globalisation, participating in international trade shows is a great way to showcase your products/services and increase your brand's awareness. It is also a good way to network and learn what is going on in the industry. International exhibitions are useful to develop an export market, gain access to both partners and potential customers.
You’d think a trade show is a trade show is a trade show. Gigantic halls, hundreds of exhibitors, impressive displays, huge crowds weaving their way through aisles and corridors. All this is true but there are differences. For one, international exhibitions cost a lot more and there are the added costs of travel, accommodation, stand staff, etc. So you need to know exactly what you’re getting into, and plan accordingly for most effective results and ROI. There are many points to consider and remember. We have tried to put down the most important ones under 6 different headings. Know the expo - Do thorough research before you choose the expo that's right for your company and business objectives? - Every trade show has its own rules & regulations. Do a detailed study of the organiser's manual; make note of all deadlines and dos & don’ts - Book early for early bird savings and to get the space & location of your choice